Creative Director, UX/UI

📍 Job Overview

Job Title: Creative Director, UX/UI

Company: Softline Solutions

Location: Glendale, CA

Job Type: Full-Time, Salaried

Category: UX/UI Design Leadership, Digital Experience Strategy

Date Posted: March 27, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead and manage a cross-functional UX/UI design team responsible for the end-to-end digital experience across multiple owned brands.

• Drive the full UX/UI discipline, from design system governance to conversion rate optimization, ensuring cohesive and high-performing digital properties.

• Collaborate closely with product, marketing, and development teams to translate business objectives into intuitive, user-centered digital solutions.

• Utilize data analytics, user feedback, and A/B testing to inform design decisions and continuously enhance user engagement and conversion rates.

• Champion best-in-class UX practices, accessibility, and inclusive design principles across all digital touchpoints.

📝 Enhancement Note: This role is positioned as a senior leadership opportunity within UX/UI, focusing on driving measurable business outcomes through strategic design leadership and team management in a multi-brand environment. The emphasis on conversion optimization, lead generation, and e-commerce performance indicates a strong GTM and revenue-driving component to the UX/UI function.

📈 Primary Responsibilities

• Team Leadership & Management: Lead, mentor, and manage a team of UX/UI designers organized into four specialized pods: Lead Generation, E-commerce, Product Experience, and Design Systems.

• Digital Experience Ownership: Own the complete UX/UI lifecycle for web and mobile interfaces across brands like Brio, Closet World, and Closet by Design, including lead generation funnels and e-commerce platforms.

• Conversion Rate Optimization (CRO): Proactively optimize existing web pages and user flows to enhance conversion rates, lead capture effectiveness, and overall customer engagement through data-informed design strategies.

• Cross-Functional Collaboration: Partner effectively with product managers, marketing specialists, and external development agencies to define project requirements, validate design hypotheses, and ensure the successful delivery of high-quality digital experiences.

• Data-Driven Design: Leverage user data, analytics platforms (e.g., Google Analytics, Hotjar), user feedback, and multi-variant testing to guide design decisions, validate hypotheses, and drive continuous iteration and improvement of digital solutions.

• Design System Governance: Maintain, evolve, and enforce shared design systems to ensure brand consistency, design efficiency, and scalability across all digital touchpoints and brand properties.

• User Research & Testing: Spearhead usability testing and user research initiatives, synthesizing findings into actionable design recommendations and presenting them to stakeholders.

• Best Practices Advocacy: Champion and advocate for industry-leading UX practices, accessible design, and inclusive design principles, including the integration of emerging AI toolsets and workflows.

📝 Enhancement Note: The responsibilities clearly outline a strategic leadership role that requires both tactical execution oversight and a strong understanding of business objectives tied to conversion and lead generation. The mention of specific brands (Brio, Closet World, Closet by Design) suggests a portfolio of digital assets to manage.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a leadership role of this caliber.

Experience: 10+ years in a design leadership role, with a strong preference for experience within e-commerce, Direct-to-Consumer (DTC) retail, or online consumer product environments.

Required Skills:

• Design Leadership: Proven ability to lead, mentor, and manage design teams, fostering a collaborative and high-performing environment.

• UX/UI Expertise: Deep understanding of user-centered design principles, user flows, wireframing, prototyping, and visual design for web and mobile applications.

• E-commerce & Lead Gen Design: Demonstrated success in designing intuitive interfaces for high-traffic websites, e-commerce platforms (e.g., Shopify, BigCommerce), and effective lead generation funnels (forms, landing pages).

• Conversion Optimization: Strong experience in optimizing digital experiences for measurable performance outcomes, including conversion rates and lead capture.

• Design System Management: Proficiency in creating, maintaining, and scaling design systems to ensure consistency and efficiency across multiple brands and touchpoints.

• Prototyping Tools: Expert-level proficiency in Figma and modern prototyping tools.

• Agile Methodologies: Experience working within Agile development environments.

• Cross-Functional Communication: Ability to clearly articulate design decisions and strategies to diverse stakeholders, including executive leadership.

• User Research & Testing: Experience in conducting usability testing and user research to inform design decisions.

• Responsive & Accessible Design: Solid understanding of responsive design principles and best practices for accessible and inclusive design.

Preferred Skills:

• Experience in DTC retail, subscription services, or Consumer Packaged Goods (CPG) industries.

• Experience delivering consumer software experiences.

• Deep knowledge of low-code web design platforms like Webflow and Framer.

• Proven experience in A/B testing and CRO environments where design decisions are validated against measurable outcomes.

• Familiarity with integrating AI-assisted toolsets into design and development workflows.

• Experience with analytics platforms such as Google Analytics, Mixpanel, or Hotjar.

📝 Enhancement Note: The emphasis on a portfolio showcasing user-centered design processes and measurable performance outcomes is critical. The "Nice to Have" section provides excellent insight into preferred technical and industry-specific knowledge that will differentiate candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Process: A portfolio that clearly outlines the candidate's user-centered design process, from initial research and ideation through to final polished delivery for both web and mobile.

• Measurable Outcomes: Case studies or examples showcasing designs that have led to measurable performance improvements, such as increased conversion rates, enhanced lead capture, or improved user engagement.

• Systemic Thinking: Examples demonstrating the ability to design for and contribute to design systems, ensuring consistency and scalability across digital properties.

• Cross-Functional Collaboration: Evidence of effective collaboration with product managers, marketers, and developers in bringing digital experiences to life.

• Platform Experience: Showcase designs implemented on relevant platforms such as Webflow, BigCommerce, Framer, or Shopify, if applicable.

Process Documentation:

• Workflow Design: Ability to document and present user journeys, wireframes, and prototypes that clearly illustrate proposed workflows and user interactions.

• Optimization Case Studies: Detailed case studies that explain the rationale behind design optimizations, the testing methodologies used (e.g., A/B testing), and the resulting performance gains.

• Design System Contributions: Documentation or examples of how design systems were utilized, maintained, or evolved to support project goals and team efficiency.

• Research Synthesis: Clear presentation of user research findings and how they were translated into actionable design recommendations and strategy.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just showcasing visuals and demonstrate strategic thinking, process rigor, and quantifiable impact on business goals, particularly in conversion and lead generation.

💵 Compensation & Benefits

Salary Range: $150,000 - $215,000 per year.

• Rationale: This range aligns with the senior leadership level (10+ years experience), the specialized UX/UI Creative Director title, and the specific location (Glendale, CA, a major metropolitan area with a high cost of living). It reflects the responsibilities for team management, strategic design ownership, and driving measurable business outcomes in e-commerce and lead generation. Industry benchmarks for similar roles in major California tech hubs typically fall within this band.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401k) with potential company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Professional development opportunities, including training, conferences, and potential for certifications.

• Opportunities for growth within a multi-brand, multi-team environment.

Working Hours:

• 40 hours per week is standard.

• While the role is on-site, there may be flexibility for occasional remote work or adjusted hours depending on team needs and project demands, though the primary expectation is on-site presence.

📝 Enhancement Note: The provided salary range is a strong indicator of the company's investment in this senior-level role. Emphasis on professional development and growth opportunities is crucial for attracting top talent in design leadership.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Consumer Products (Home Organizing, Water Technology), Digital Services. Softline Solutions appears to operate a portfolio of brands, focusing on direct-to-consumer sales and online lead generation. This industry context means a strong emphasis on customer acquisition, conversion, and user experience as direct drivers of revenue.

Company Size: The job listing doesn't explicitly state company size, but the mention of "multiple owned brands," "four specialized pods" within the UX/UI team, and the need for a Creative Director suggests a mid-to-large size organization with established digital operations.

Founded: Company founded date is not provided.

Team Structure:

• The UX/UI team is structured into four specialized pods: Lead Generation, E-commerce, Product Experience, and Design Systems, indicating a division of labor based on functional areas of the digital customer journey.

• This Creative Director will lead these pods, likely reporting to a VP of Marketing, VP of Product, or Chief Digital Officer.

Methodology:

• Data-Driven Decision Making: Emphasis on using data, analytics, and A/B testing to inform design strategies and validate hypotheses.

• Agile Development: Work will be conducted within an Agile framework, requiring iterative design and development cycles.

• User-Centered Design: Core philosophy of designing with the user's needs and behaviors at the forefront.

• Design Systems Approach: Utilizing and evolving design systems for consistency, efficiency, and scalability.

Company Website: https://www.softlinesolutions.com/ (Inferred from domain_derived)

📝 Enhancement Note: The structure of the UX/UI team into specialized pods suggests a mature digital organization that understands the distinct needs of different parts of the user journey. The multi-brand aspect means adaptability and brand stewardship are key.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, equivalent to a Director or Head of UX/UI within a specific function or brand portfolio. It requires strategic vision, team management, and direct impact on business outcomes.

Reporting Structure: The Creative Director, UX/UI will likely report to a senior executive (e.g., VP of Product, VP of Marketing, or Chief Digital Officer) and will manage a team of UX/UI designers across multiple specialized pods.

Operations Impact: This role has a direct and significant impact on revenue through conversion optimization, lead generation effectiveness, and the overall customer experience on e-commerce and lead-gen platforms. Strategic decisions made by this role will shape brand perception and customer acquisition/retention.

Growth Opportunities:

• Practice Development: Opportunity to build and scale a UX/UI practice from the ground up across multiple brands and teams, defining processes, methodologies, and team culture.

• Strategic Influence: Play a key role in shaping the digital strategy for established brands, influencing product roadmaps and marketing initiatives.

• Leadership Expansion: Potential to grow into a broader Head of Digital Experience or Chief Design Officer role as the company and its brands expand.

• Skill Specialization: Deepen expertise in e-commerce, DTC, CRO, and potentially AI integration within design workflows.

• Mentorship: Develop leadership and mentorship skills by guiding and growing a team of talented designers.

📝 Enhancement Note: This role offers substantial growth potential, particularly for individuals who thrive in building and scaling functions within a dynamic, multi-brand environment. The emphasis on "growing from the ground up" is a significant draw for ambitious leaders.

🌐 Work Environment

Office Type: The role requires working onsite in Glendale, CA, suggesting a traditional office environment. This environment is described as "fast-paced" and "collaborative."

Office Location(s): Glendale, California. This location is within the greater Los Angeles metropolitan area, offering access to a large talent pool and a vibrant business ecosystem.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic, team-oriented workspace where close interaction with product, marketing, and development colleagues is encouraged.

• Agile Environment: The workspace will likely support Agile methodologies, potentially with open-plan areas or dedicated team spaces conducive to rapid iteration and communication.

• Tools & Technology: Access to industry-standard design and prototyping tools (Figma), analytics platforms, and potentially other collaboration software.

Work Schedule: The standard work schedule is 40 hours per week. While on-site, the fast-paced nature may require flexibility to meet project deadlines, but the company culture is likely to support a balanced approach to work hours.

📝 Enhancement Note: The emphasis on "fast-paced, collaborative Agile environment" and being "comfortable working onsite" highlights the company's preference for in-person collaboration and a dynamic work pace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Discussion with the hiring manager (e.g., VP Product/Marketing) to delve deeper into leadership experience, strategic thinking, and team management approach.

• Portfolio Presentation: A key stage where candidates present their portfolio, showcasing design process, case studies, and impact. This will likely involve presenting to a panel of stakeholders including design team members, product, and marketing.

• Team/Peer Interviews: Interviews with designers from the team and potential cross-functional collaborators to assess collaboration style and technical proficiency.

• Executive Interview: Final interview with a senior executive to confirm strategic alignment and overall fit for the company.

Portfolio Review Tips:

• Structure Your Narrative: For each case study, clearly articulate the problem, your role, the process followed, the solutions developed, and most importantly, the measurable results and impact on business goals (e.g., conversion lift, lead increase).

• Highlight Leadership: Showcase instances where you led teams, mentored designers, or influenced strategic design decisions.

• Demonstrate Process Rigor: Show your end-to-end design process, including research, ideation, wireframing, prototyping, user testing, and visual design.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs. Focus on conversion optimization and lead generation metrics.

• Showcase Design Systems: If you have experience with design systems, clearly explain your role in their development or implementation and how they drove efficiency and consistency.

• Tailor to the Role: Emphasize experience relevant to e-commerce, lead generation, and DTC brands.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge, which might involve critiquing an existing experience, proposing improvements for a specific flow, or outlining a strategy for a new feature. Focus on your process, not just the final output.

• Strategic Thinking: Prepare to discuss your approach to balancing business goals with user needs, managing design systems, and leading a specialized design team.

• CRO & Data: Be ready to discuss how you use data and testing to drive design decisions and improve conversion rates.

📝 Enhancement Note: The portfolio presentation is likely to be a critical component. Candidates should prepare to articulate not just what they designed, but why, and what the impact was, with a strong focus on business metrics relevant to e-commerce and lead generation.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Expertise required).

• Prototyping Tools: Modern prototyping tools (e.g., InVision, ProtoPie, or Figma's built-in capabilities).

• Design Systems: Tools and methodologies for managing and scaling design systems.

Analytics & Reporting:

• Web Analytics: Google Analytics (Familiarity expected).

• User Behavior Analytics: Mixpanel, Hotjar (Familiarity expected).

• A/B Testing & CRO Platforms: Experience with tools used for A/B testing and conversion rate optimization.

CRM & Automation:

• While not explicitly mentioned for the UX/UI role, understanding how design integrates with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools is beneficial.

Emerging Technologies:

• AI Toolsets: Interest and potential experience in integrating AI-assisted tools into design workflows (e.g., AI-powered design assistants, content generation tools).

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Familiarity with analytics and A/B testing tools is crucial, as the role heavily relies on data to drive design decisions and demonstrate ROI. The mention of AI toolsets indicates a forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs in every design decision.

• Data-Driven Excellence: Valuing data, analytics, and testing as fundamental drivers for design strategy and optimization.

• Collaboration & Communication: Fostering an environment of open communication, active listening, and strong cross-functional partnerships.

• Innovation & Iteration: Embracing a mindset of continuous improvement, experimentation, and adapting to new technologies and user behaviors.

• Efficiency & Scalability: Designing with an eye towards scalable solutions and efficient processes, particularly through the use of design systems.

• Inclusivity & Accessibility: A commitment to creating digital experiences that are usable and welcoming for everyone.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where UX/UI designers work hand-in-hand with product managers, marketers, and developers.

• Feedback-Oriented: A culture that encourages constructive feedback and open dialogue to refine designs and processes.

• Agile & Iterative: Collaboration will likely follow Agile sprints, with regular check-ins and iterative development cycles.

• Brand Stewardship: A shared responsibility for maintaining brand integrity and user experience across all digital touchpoints.

📝 Enhancement Note: The company values likely emphasize a blend of user advocacy, business acumen, and collaborative execution, essential for driving successful digital experiences in a multi-brand setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing design strategy, consistency, and team efforts across distinct brands (Brio, Closet World, Closet by Design) with potentially different user bases and business goals.

• Driving Conversion in a Competitive Landscape: Continuously optimizing digital properties for conversion in competitive e-commerce and lead generation markets.

• Scaling Design Systems: Evolving and maintaining design systems that support a growing portfolio of digital products and features efficiently.

• Integrating New Technologies: Staying ahead of the curve and effectively integrating emerging technologies like AI into design workflows and user experiences.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design strategies from diverse stakeholders with varying priorities.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to hone strategic planning, team leadership, and executive communication skills.

• E-commerce & DTC Expertise: Deepen knowledge in the nuances of e-commerce conversion funnels, DTC customer journeys, and performance marketing integration.

• AI in Design Exploration: Hands-on experience with integrating AI tools into the design process, potentially shaping future workflows and capabilities.

• Mentorship Programs: Opportunities to mentor junior designers and be mentored by senior leadership within Softline Solutions.

• Industry Exposure: Potential to attend relevant industry conferences or workshops focused on UX, e-commerce, and digital strategy.

📝 Enhancement Note: The challenges presented are typical for a senior leadership role in a growing digital organization, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to building and scaling a UX/UI team across multiple brands. How would you structure the specialized pods?"

• "How do you balance business objectives (e.g., conversion rates, lead generation) with user needs and best-in-class UX practices?"

• "Walk me through a time you used data and A/B testing to significantly improve a digital experience's performance. What was your process and what were the results?"

• "How would you define and evolve a design system for a portfolio of brands like ours?"

Company & Culture Questions:

• "What excites you about Softline Solutions and our brands (Brio, Closet World, Closet by Design)?"

• "How do you foster a collaborative and high-performing design culture within your team?"

• "Describe your experience working in a fast-paced, Agile environment. How do you handle competing priorities and tight deadlines?"

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business problem, your specific role and contributions, the design process, the solutions implemented, and the quantifiable business outcomes (e.g., conversion rate increase, lead volume growth, user engagement metrics).

• Showcase Leadership: Highlight instances where you led strategy, managed designers, or influenced cross-functional decisions.

• Demonstrate Process: Clearly illustrate your user-centered design methodology, from research and ideation to prototyping and final delivery.

• Tailor to Softline: Connect your experience and portfolio examples to the specific needs of Softline Solutions, its brands, and the e-commerce/lead generation focus.

• Be Prepared for Q&A: Anticipate detailed questions about your design decisions, process, and the metrics you present.

📝 Enhancement Note: Candidates should prepare to discuss their leadership philosophy, their approach to data-driven design, and their ability to translate business goals into user-centric digital experiences. The portfolio presentation is the primary opportunity to demonstrate these capabilities.

📌 Application Steps

To apply for this Creative Director, UX/UI position:

• Submit your application through the provided link on rippling.com.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best demonstrate your leadership, user-centered design process, and quantifiable impact on e-commerce conversion, lead generation, and overall digital experience. Ensure each case study clearly outlines the problem, your solution, and measurable results.

• Tailor Your Resume: Highlight your 10+ years of design leadership experience, focusing on e-commerce, DTC, and conversion optimization achievements. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio, ensuring a clear narrative flow, strong data visualization, and confident articulation of your strategic thinking and leadership capabilities. Be ready to discuss how you would approach the role at Softline Solutions.

• Research Softline Solutions: Familiarize yourself with Softline Solutions and its brands (Brio, Closet World, Closet by Design). Understand their current digital presence, target audience, and business objectives to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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