Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Betsson Group

Location: Bogota, Colombia

Job Type: Full-Time

Category: Creative Operations / Marketing Operations

Date Posted: 2026-04-13T13:19:45

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to enhancing Betsson Group's brand presence through high-impact visual storytelling and dynamic motion graphics across diverse markets and digital platforms.

• The position requires a proactive approach to design and animation, focusing on delivering aesthetically strong, brand-aligned assets that resonate with target audiences.

• The Creative Designer will play a key role in the content creation lifecycle, from conceptualization of static visuals to the final execution of animated pieces and video editing.

• Collaboration with cross-functional teams, including marketing, product, and design, is essential for ensuring cohesive and effective campaign execution.

📝 Enhancement Note: The job title "Creative Designer" is broad. Based on the responsibilities and required skills, this role leans heavily into motion graphics and video editing, suggesting a specialization within a broader creative operations or marketing operations function. The emphasis on "motion-first designer" and specific tools like After Effects and Premiere Pro reinforces this.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality motion graphics, animations, and visual assets tailored for various markets and digital platforms (social media, ads, video platforms, etc.).

• Develop static key visuals and graphic assets that can be effectively translated into compelling motion pieces, ensuring brand consistency and aesthetic appeal.

• Execute video editing tasks with a keen eye for timing, rhythm, and narrative flow, producing polished video content aligned with project objectives.

• Apply advanced compositing, visual effects, and post-production techniques to enhance the quality and impact of motion graphics and video assets.

• Design and deliver dynamic formats, including rich media and animated advertisements, optimized for performance and engagement across the full media landscape.

• Collaborate closely with marketing, product, and broader design teams to understand campaign objectives and deliver creative solutions that meet business goals.

• Stay current with emerging trends in motion design, graphic design, social media formats, visual storytelling, and relevant cultural influences.

• Explore and leverage AI tools for content creation, animation, and workflow optimization to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application of design principles across multiple channels. The inclusion of "AI tools for content creation, animation, and workflow optimization" indicates a forward-thinking approach to design operations and efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Motion Design, Fine Arts, or a related field is typically expected for roles requiring this level of creative proficiency. Equivalent practical experience with a strong portfolio will also be considered.

Experience: Proven experience as a Motion Designer, Graphic Designer, or similar role, with a demonstrated ability to create engaging visual content for digital platforms. Experience in a fast-paced or agency-like environment is beneficial.

Required Skills:

• Motion Graphics Expertise: High proficiency in creating dynamic animations and motion graphics.

• Visual Design Fundamentals: Strong understanding of graphic design principles, layout, typography, and color theory.

• Video Editing Proficiency: Skilled in editing video content with a strong sense of narrative and timing.

• Industry-Standard Software: Advanced command of Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator.

• Storytelling Ability: Capacity to convey messages and emotions effectively through visual narratives.

• Compositing & VFX: Experience with compositing techniques and basic visual effects.

• Post-Production Techniques: Familiarity with essential post-production workflows and processes.

• English Proficiency: Fluency in English (written and spoken) is mandatory for effective communication.

• Portfolio/Reel: A strong and up-to-date portfolio or reel showcasing both motion design and graphic design craft (mandatory).

Preferred Skills:

• AI Creative Tools: Experience or familiarity with AI-powered tools for content creation, animation, or workflow enhancement.

• Rich Media & Ad Formats: Experience designing for rich media, animated ads, and dynamic digital formats.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with diverse teams.

• Brand Guideline Adherence: Proven ability to create assets that strictly adhere to established brand guidelines.

📝 Enhancement Note: The emphasis on a "motion-first designer" and the mandatory portfolio requirement are critical for candidates. Proficiency in the specified Adobe Creative Suite is non-negotiable. The AI tools are a significant plus, indicating a desire for candidates who can leverage emerging technologies to drive efficiency and innovation in creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or reel that clearly demonstrates a strong foundation in both visual design and motion graphics.

• Case studies or examples showcasing the design process from concept to final animated output, highlighting problem-solving and creative decision-making.

• Demonstration of ability to adapt design styles and motion techniques to various platforms and campaign objectives.

Process Documentation:

• Showcase of workflow for creating motion graphics, from storyboarding and asset creation to animation and final delivery.

• Examples of how design and animation processes are integrated with broader marketing or product development cycles.

• Evidence of using design tools for efficient asset production and iteration.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. It serves as the primary "process and systems" demonstration, showcasing the candidate's ability to manage a creative workflow from ideation to execution within established parameters. The emphasis will be on the quality of craft and the efficiency of their creative process.

💵 Compensation & Benefits

Salary Range: For a Motion Designer with 2-5 years of experience in Bogota, Colombia, the estimated annual salary range typically falls between COP 36,000,000 and COP 60,000,000. This can vary based on the specific depth of experience, portfolio strength, and negotiation.

Benefits:

• Hybrid Work Model: Opportunity to work a hybrid schedule, balancing office collaboration with remote flexibility.

• Competitive Salary: Remuneration aligned with industry standards and local market rates for skilled creative professionals.

• Professional Development: Access to resources and opportunities to stay updated with the latest design trends, software, and AI tools.

• Creative Environment: Work within a dynamic and fast-paced industry that encourages innovation and pushing creative boundaries.

• Global Exposure: Opportunity to work across multiple markets, contributing to a diverse range of campaigns.

• Colleague Network: Be part of a large, international team with diverse backgrounds and expertise.

Working Hours: The role implies a standard full-time workweek, likely around 40 hours, with a hybrid model requiring 3 days per week in the office. Flexibility may be offered, but core business hours for collaboration are expected.

📝 Enhancement Note: Salary is estimated based on typical mid-level designer salaries in Bogota, considering the company's industry (gaming/entertainment) and the specific technical skills required. Benefits are inferred from typical offerings for full-time employees in international companies, with specific mention of the hybrid model and professional growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming and Entertainment. Betsson Group is a significant player in the iGaming industry, known for its fast-paced, innovative, and competitive environment. This industry demands constant content creation and adaptation to maintain engagement.

Company Size: Over 1,700 employees globally, with a substantial presence (900+) at their Malta HQ and operations across 7 offices. This indicates a large, structured organization with significant resources and potential for cross-functional interaction.

Founded: Betsson Group has a long history, founded in 1963, evolving into a leading digital entertainment provider. This longevity suggests stability and a strong market position, while its modern workforce (75% millennial) points to a blend of established practices and contemporary work culture.

Team Structure:

• The Creative Designer will likely be part of a broader Marketing or Creative department, potentially within a specialized team focused on digital content, advertising, or brand assets.

• Reporting structure is likely to a Creative Lead, Art Director, or Marketing Manager, with direct collaboration with designers, copywriters, and marketing specialists.

Methodology:

• Data-Driven Design: While not explicitly stated, in the iGaming industry, design decisions are often informed by performance data, A/B testing results, and user engagement metrics.

• Agile Content Creation: The fast-paced environment suggests an agile approach to content creation, prioritizing rapid iteration and deployment of creative assets.

• Brand Consistency Focus: A strong emphasis on maintaining consistent brand messaging and visual identity across all touchpoints and markets.

Company Website: https://www.betssongroup.com/

📝 Enhancement Note: The company's industry (iGaming) implies a need for high-volume, engaging, and performance-driven creative content. The hybrid model and team size suggest a professional yet dynamic work environment where collaboration and adapting to rapid changes are key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the creative function. It requires a solid grasp of creative tools and processes, the ability to work independently on assigned tasks, and contribute to team projects. It's a hands-on execution role with potential for creative input.

Reporting Structure: Typically, a Creative Designer would report to a Creative Lead, Senior Designer, Art Director, or Marketing Manager. This role is not managerial but contributes to the overall creative output of a team or department.

Operations Impact: The Creative Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and user engagement across various platforms. High-quality visual assets and engaging motion graphics are crucial for attracting and retaining customers in the competitive iGaming market.

Growth Opportunities:

• Specialization: Advance into a Senior Motion Designer role, focusing on more complex animation projects or taking on lead responsibilities for specific campaigns.

• Skill Expansion: Develop expertise in specialized areas like 3D animation, advanced VFX, or user interface (UI) animation, potentially leveraging AI tools further.

• Creative Leadership: Progress towards roles like Art Director or Creative Lead, overseeing creative teams, guiding strategy, and managing projects.

• Cross-Functional Mobility: Potentially transition into roles within broader marketing operations, content strategy, or digital product design, leveraging their creative foundation.

📝 Enhancement Note: The growth path for a Creative Designer in a company like Betsson Group is typically through deepening creative expertise, taking on more complex projects, or moving into leadership roles within the creative department. The emphasis on AI tools also presents an opportunity for specialization in emerging creative technologies.

🌐 Work Environment

Office Type: Hybrid model, requiring 3 days per week in the office. This suggests a professional office setting designed for collaboration, likely with creative studios, meeting rooms, and shared workspaces.

Office Location(s): Bogota, Colombia. This specific office will serve as the hub for hybrid work, offering opportunities for in-person collaboration and team building.

Workspace Context:

• The office environment is expected to foster collaboration, with regular opportunities to interact with design, marketing, and potentially product teams.

• Access to necessary creative hardware and software will be provided, including industry-standard tools like Adobe Creative Suite.

• The hybrid model allows for focused individual work at home and collaborative synergy within the office.

Work Schedule: Standard full-time hours, with the hybrid arrangement allowing for some flexibility in how the week is structured, provided the 3 days in-office requirement is met. Core hours for team meetings and collaborative work are likely to be established.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, emphasizing a balance between in-person collaboration and individual focus. The office in Bogota will be the primary location for team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and creative fit.

• Portfolio Presentation: An invitation to present your portfolio/reel, discussing your creative process, key projects, and problem-solving approaches. Be prepared to highlight your motion design and graphic design skills.

• Technical/Skills Assessment: This may involve a practical design challenge or a discussion about specific software functionalities and techniques.

• Team/Hiring Manager Interview: A discussion about your experience, working style, cultural fit, and understanding of the role's responsibilities, including collaboration and adapting to the fast-paced environment.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations within Betsson Group.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Aim for 5-8 high-quality projects that demonstrate a range of skills and creative problem-solving.

• Highlight Motion & Design: Ensure your portfolio clearly exhibits both your motion graphics capabilities and your foundational graphic design skills.

• Detail the Process: For each project, briefly explain the brief, your role, the creative process, the tools used, and the outcome or impact.

• Showcase Brand Adherence: Include examples where you've successfully worked within brand guidelines.

• Video Editing & VFX: If applicable, include specific examples of your video editing and compositing work.

• AI Tool Integration: If you have examples of using AI tools, be prepared to discuss them.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, creativity, and adherence to any specified constraints (time, tools, brand).

• Be ready to articulate your design decisions and rationale.

📝 Enhancement Note: The portfolio is critical. Candidates should prepare to not only show their work but also explain the "why" and "how" behind their creative choices, emphasizing their process and ability to deliver on brand and campaign objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: For motion graphics, animation, and visual effects.

• Adobe Premiere Pro: For video editing, sequencing, and final renders.

• Adobe Photoshop: For graphic design, image manipulation, and asset preparation.

• Adobe Illustrator: For vector graphics, logo creation, and illustration.

Analytics & Reporting: While not directly used by the designer, understanding how creative assets perform is beneficial. Familiarity with analytics platforms used for digital advertising and social media (e.g., Google Analytics, social media insights) can be advantageous.

CRM & Automation: Not directly applicable to this role, but understanding how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The mention of AI tools suggests a willingness to adopt and integrate new technologies into the creative workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: Constantly pushing creative boundaries and exploring new design and animation techniques.

• Collaboration: Working effectively within a team and across departments to achieve shared goals.

• Customer Focus: Creating engaging content that resonates with target audiences and enhances the user experience.

• Excellence & Quality: Delivering high-quality work that meets brand standards and project objectives.

• Adaptability: Thriving in a fast-paced industry, adapting to new trends and project requirements.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and creative reviews with marketing, product, and other design teams.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to improve creative output.

• Proactive Communication: Keeping stakeholders informed about project progress and potential challenges.

📝 Enhancement Note: Betsson Group's culture is described as fast-paced, fun, and energetic. For a creative role, this translates to an environment that values innovation, collaboration, and a results-oriented approach to design and content creation.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Producing a consistent stream of high-quality creative assets for multiple markets in a rapid-turnaround environment.

• Brand Consistency: Maintaining a cohesive brand identity across diverse platforms and campaigns while also innovating.

• Adapting to Trends: Continuously learning and integrating new design trends, animation techniques, and AI tools.

• Balancing Creative Vision with Business Objectives: Ensuring creative output aligns with marketing goals and performance metrics.

Learning & Development Opportunities:

• Workshops & Training: Access to internal and external training for the latest design software, animation techniques, and AI creative tools.

• Industry Events: Opportunities to attend relevant design and marketing conferences (virtual or in-person) to stay ahead of industry trends.

• Mentorship: Potential for guidance from senior creative professionals within Betsson Group.

• Exposure to Diverse Projects: Working on a wide array of campaigns and markets offers broad learning experiences.

📝 Enhancement Note: The primary challenges revolve around the demands of a fast-paced industry requiring high-volume, high-quality output. Growth opportunities are tied to skill development, specialization, and career progression within the company's creative structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic from initial concept to final delivery, especially under tight deadlines." (Focus on workflow, iteration, and efficiency.)

• "How do you ensure your creative work aligns with brand guidelines while still being innovative and engaging?" (Highlight balance, understanding of brand strategy, and creative problem-solving.)

• "Walk us through a project in your portfolio where you had to overcome a significant creative or technical challenge." (Prepare a concise case study demonstrating problem-solving and technical skill.)

Company & Culture Questions:

• "What excites you about Betsson Group and the iGaming industry?" (Research the company's brands, recent campaigns, and industry trends.)

• "How do you stay updated with the latest trends in motion design, graphic design, and social media formats?" (Mention specific resources, blogs, or communities.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio as a narrative of your skills and journey.

• Focus on Impact: Where possible, discuss the results or impact of your work (e.g., engagement rates, campaign success).

• Technical Depth: Be ready to discuss the specific tools and techniques you used and why.

• AI Integration: If applicable, clearly articulate how you've used AI tools and the benefits they provided.

• Conciseness: Be mindful of time. Practice your presentation to ensure it’s impactful and within any allotted timeframe.

📝 Enhancement Note: Preparation should focus on demonstrating not just technical skill but also a strategic approach to design, strong communication, and adaptability to a fast-paced, collaborative environment. The portfolio is the centerpiece.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight experience with motion graphics, video editing, and proficiency in Adobe Creative Suite, using keywords from the job description. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your online portfolio or reel is up-to-date, easily accessible, and showcases your best motion design and graphic design work. Organize it to highlight relevant projects and include brief case studies.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on explaining your creative process, technical skills, and problem-solving approach. Be ready to discuss your experience with AI tools.

• Research Betsson Group: Understand their brands, recent marketing campaigns, and company culture to better articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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