Conversion Designer Deutsch/German (m/w/d) - Teilzeit, Remote (Landingpages, eCommerce, Conversion Focused) - Freelance möglich

📍 Job Overview

Job Title: Conversion Designer Deutsch/German (m/w/d) - Teilzeit, Remote (Landingpages, eCommerce, Conversion Focused) - Freelance möglich Company: agencro Location: Germany (Remote) Job Type: Part-Time, Freelance possible Category: Conversion Design, Performance Marketing, UX/UI Design Date Posted: 2026-02-06 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is centered around driving measurable improvements in conversion rates and revenue for clients through data-driven, test-based design.
• The Conversion Designer will be responsible for creating conversion-optimized UX prototypes, focusing on user guidance and friction reduction across landing pages, product pages, and online shop features.
• A strong emphasis is placed on performance-oriented visuals and graphics that directly support conversion goals, rather than purely aesthetic appeal.
• Close collaboration with copywriters and developers is integral to ensure technical feasibility and content synergy, requiring an understanding of technical constraints like responsive design and load times.

📝 Enhancement Note: While the title is "Conversion Designer," the core responsibilities and qualifications strongly indicate a role that bridges UX/UI design with performance marketing and CRO (Conversion Rate Optimization). The emphasis on "data-driven," "test-based," and "measurable impact" positions this as a strategic operations-adjacent role focused on optimizing the customer journey to drive tangible business outcomes. The "Freelance möglich" and "Teilzeit" aspects suggest flexibility for experienced professionals. The target audience is likely individuals with a strong understanding of user psychology and marketing principles applied to digital design.

📈 Primary Responsibilities

• Develop conversion-optimized UX prototypes using Figma for landing pages, product pages, and e-commerce features, with a primary focus on user journey optimization and friction reduction.
• Create performance-oriented graphics and visuals that are designed to actively support and increase conversion rates, rather than solely for aesthetic purposes.
• Collaborate closely with copywriters to ensure that content and design elements work in tandem to achieve conversion objectives.
• Partner with developers to guarantee the technical feasibility of designs, considering factors such as responsive design, page load times, and platform-specific logic (e.g., Shopify).
• Design conversion-focused email templates that are visually optimized and structured to drive engagement and desired user actions.
• Participate in continuous A/B testing and data analysis to inform design decisions and iterate on existing user interfaces for improved performance.
• Translate client business goals and user needs into effective digital design solutions that yield tangible revenue impact.

📝 Enhancement Note: The responsibilities highlight a proactive, results-oriented approach. The expectation is for the designer to not just create, but to understand the "why" behind each design choice, linking it directly to conversion metrics. The optional responsibility for email templates indicates a potential scope expansion into broader customer lifecycle marketing efforts, requiring an understanding of email best practices and design for engagement.

🎓 Skills & Qualifications

Education: No specific degree is prioritized; practical experience and demonstrable skills in conversion-focused design and performance marketing are valued over formal education.

Experience: Experience in conversion-driven environments, particularly within e-commerce, CRO, or landing page optimization, is essential. A "hustler mindset" and the ability to work autonomously are highly sought after.

Required Skills:

• Advanced proficiency in Figma for UX prototyping, specifically with a focus on conversion optimization strategies.
• Strong aesthetic sense, including expertise in typography, visual language, and user flow design.
• Deep understanding of Conversion Design principles and practical application in guiding user behavior towards conversion goals.
• Proven experience in Performance Marketing environments, with a preference for e-commerce, CRO, or landing page optimization contexts.
• Solution-oriented approach, with the ability to align design concepts with technical realities and constraints.
• Demonstrated ability to work autonomously and take ownership of projects without constant supervision.
• A "Hustler Mindset": drive to complete tasks, achieve rapid results, and engage with new projects enthusiastically.
• Fluent German language proficiency (written and spoken) is a mandatory requirement.

Preferred Skills:

• Basic knowledge of design tools such as Photoshop, Canva, or Illustrator to support design tasks.
• Familiarity with Shopify and its design constraints or page builder logic.
• Understanding of technical constraints related to web development, including responsive design, load times, and accessibility standards.
• Experience in designing email templates with a focus on conversion.

📝 Enhancement Note: The emphasis is clearly on practical, results-driven skills over traditional design qualifications. The requirement for fluency in German is a critical filter. The distinction made between a "classic graphic/UX designer" and this role underscores the need for candidates who understand the business impact of their designs. The "Hustler Mindset" points to a need for proactive, self-motivated individuals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing conversion-optimized UX prototypes for landing pages, product pages, or e-commerce features, highlighting specific design choices made to improve user guidance and reduce friction.
• Include case studies or examples of performance-oriented graphics and visuals that clearly explain their purpose in driving conversions, not just their aesthetic appeal.
• Present projects where you collaborated with copywriters and developers, illustrating how you ensured technical feasibility and content synergy in your designs.
• Provide evidence of your understanding of technical constraints (e.g., responsive design, load times, platform limitations) and how you incorporated these into your design process.
• Showcase any designs for conversion-oriented email templates, detailing their strategic intent and performance focus.

Process Documentation:

• Candidates should be prepared to discuss their design process for conversion optimization, highlighting how they approach user research, ideation, prototyping, and testing.
• Be ready to explain how you measure the success of your designs, referencing specific metrics and analytical tools you've used.
• Articulate your process for collaborating with cross-functional teams (copywriters, developers, marketing) to ensure alignment and successful implementation of designs.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's conversion-focused design capabilities. It's not just about the final output but the strategic thinking, process, and measurable results behind it. The emphasis on "data-driven" and "test-based" means portfolios should ideally include examples of A/B test variations and their outcomes.

💵 Compensation & Benefits

Salary Range:

• Given the part-time nature (implied 20 hours/week based on ai_working_hours), remote, freelance-possible status, and the specific skill set (Conversion Design, Performance Marketing, Figma proficiency), a competitive hourly rate or project-based fee would be expected.
• For a mid-level Conversion Designer in Germany with 2-5 years of experience, hourly rates for freelance or contract work can range from €40 to €70 per hour, depending on the complexity of the projects and the candidate's proven track record.
• For a part-time employee role, an annual equivalent salary might range from €35,000 to €55,000, acknowledging the variable nature of the role and potential for performance bonuses.

Benefits:

• Remote Work: Freedom to work from any location in Germany, Spain, Bali, or Croatia, offering significant flexibility.
• Flexible Schedule: The ability to structure your workday to suit your personal productivity and life demands.
• Performance-Based Impact: Direct visibility into the measurable impact of your design decisions on client revenue and conversion rates.
• Varied Project Exposure: Gain experience across diverse e-commerce projects in Health, Beauty, Fitness, and Fashion sectors.
• Continuous Learning: Opportunity to deepen understanding of customer psychology, marketing, and conversion optimization through real-world testing and analysis.
• Autonomy and Ownership: Potential to build your own area of responsibility within the company if you demonstrate talent and drive.
• Dynamic Work Environment: Fast-paced project rotation, avoiding monotony and fostering continuous engagement.

Working Hours:

• The role is advertised as Teilzeit (Part-Time), with an AI-derived indication of approximately 20 hours per week. This allows for significant flexibility and potential for freelance engagements alongside this role.

📝 Enhancement Note: The salary estimate is based on typical freelance/contract rates for specialized design roles in Germany and the implied part-time nature. Benefits are heavily focused on the flexibility and impact inherent in a remote, performance-driven role, aligning with the company's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Services, E-Commerce Optimization, Conversion Rate Optimization (CRO). agencro positions itself as a data-driven agency focused on tangible revenue growth for clients. Company Size: As an agency, agencro likely operates with a lean, distributed team, focusing on specialized expertise rather than large corporate structures. The emphasis on remote work and autonomy suggests a culture that values output and independence. Founded: While the founding date isn't provided, the company description implies a modern, agile approach to digital services, likely founded in the last decade to leverage current digital marketing and analytics tools.

Team Structure:

• The operations team appears to be a distributed, remote workforce comprising specialists in design, copywriting, and development, all focused on conversion optimization.
• Reporting structure is likely flat, with a focus on project-based collaboration and direct contribution to client success rather than a rigid hierarchy.
• Cross-functional collaboration is central, requiring designers to work closely with copywriters and developers to achieve unified, high-performing outcomes.

Methodology:

• Data Analysis & Insights: The core methodology is "datengetrieben und test-basiert" (data-driven and test-based), meaning all design changes are validated through A/B testing and performance metrics.
• Workflow Planning & Optimization: Designs are created with a clear purpose: to guide users, reduce friction, and increase conversions, implying a structured approach to workflow design and iterative improvement.
• Automation & Efficiency: While not explicitly detailed, the remote and agile nature of the company suggests an embrace of tools and processes that enhance efficiency and enable remote collaboration.

Company Website: https://agencro.com

📝 Enhancement Note: The company culture is clearly defined by its "Performance über Präsenz" (Performance over Presence) ethos. This means candidates should expect a results-oriented environment where autonomy, initiative, and measurable impact are highly valued. The distributed nature of the team means strong communication and self-management skills are critical.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized mid-level position within the broader GTM (Go-To-Market) operations. It's not a traditional "operations" role focused on internal processes, but rather on external-facing conversion optimization that directly impacts revenue. It's a specialized path for designers who want to be deeply involved in business results.

Reporting Structure: The role likely reports to a project lead or a head of design/CRO within agencro. Given the emphasis on autonomy, direct reporting may be minimal, with a focus on delivering results for designated client projects.

Operations Impact: The impact is direct and significant. The Conversion Designer's work directly influences client conversion rates, user engagement, and ultimately, revenue. This role is a critical component of the client's sales and marketing funnel optimization strategy.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), UX/UI design for performance, and specific e-commerce platforms.
• Leadership: Potential to lead design initiatives for key client accounts, mentor junior designers, or even build out and manage a specialized design team as the company grows.
• Skill Expansion: Develop a stronger understanding of performance marketing, customer psychology, and data analytics, moving towards a more holistic CRO specialist role.
• Client Management: Grow into a client-facing role, presenting design strategies and performance results directly to clients.

📝 Enhancement Note: This role offers a unique growth path for designers who are motivated by business outcomes. It's an opportunity to specialize in a high-demand area of digital marketing that has a direct, measurable impact on revenue, moving beyond purely aesthetic design into strategic growth functions.

🌐 Work Environment

Office Type: Fully remote. There is no physical office requirement, aligning with the company's global, distributed team structure.

Office Location(s): While the role is remote, the company specifically mentions Germany, Spain, Bali, and Croatia as potential locations for its team members, suggesting a global footprint for its talent pool.

Workspace Context:

• The workspace is entirely digital, emphasizing collaboration through online tools and asynchronous communication where appropriate.
• The focus is on providing the necessary digital tools and platforms (like Figma) for designers to perform their work effectively, regardless of their physical location.
• Opportunities for interaction are primarily through virtual team meetings, project discussions, and collaborative design sessions online.

Work Schedule:

• Part-time, with an approximate 20 hours per week.
• Flexible scheduling is a key benefit, allowing individuals to manage their work hours to align with their personal needs, provided they meet project deadlines and collaboration requirements.

📝 Enhancement Note: The work environment is designed for maximum flexibility and autonomy, catering to individuals who thrive in a remote setting. The emphasis is on delivering results on time, with the freedom to structure one's day accordingly.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, with a strong focus on the portfolio's demonstration of conversion design principles and measurable results.
• Portfolio Deep Dive: A dedicated session where candidates present their portfolio, explaining their design process, strategic rationale behind key decisions, and the impact of their work. This is likely where technical and conversion-focused qualifications are assessed.
• Skills & Collaboration Assessment: Interviews to gauge understanding of performance marketing, technical constraints, problem-solving abilities, and how candidates collaborate with copywriters and developers. This may include hypothetical scenarios or design challenges.
• Cultural Fit & Autonomy Check: Discussion to assess the candidate's "hustler mindset," autonomous working style, and alignment with the company's performance-driven culture.
• Final Interview: Potentially with a senior team member or company founder to discuss role expectations, growth opportunities, and finalize terms.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project, clearly articulate the conversion goal, the design strategies employed, and the measurable results achieved (e.g., increased click-through rates, improved conversion rates, higher revenue). Use data and metrics prominently.
• Showcase Process: Detail your design process, emphasizing how you translate client objectives and user needs into conversion-focused designs. Include wireframes, user flows, and A/B testing variations if possible.
• Explain Rationale: Be prepared to justify every design decision, linking it back to conversion principles, user psychology, or performance marketing best practices.
• Demonstrate Figma Proficiency: Showcase complex prototyping, component usage, and collaborative features within Figma that highlight your advanced skills.
• Tailor to the Role: Emphasize projects relevant to landing pages, e-commerce, and lead generation funnels. If you have email template design experience with a performance focus, include it.

Challenge Preparation:

• Be ready for a potential short design challenge that simulates a real client request, focusing on a specific conversion problem.
• Practice articulating your design decisions concisely and persuasively, as if presenting to a client or a cross-functional team.
• Prepare to discuss how you would approach designing for technical constraints or integrating copy elements effectively.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills through the portfolio. Candidates should prepare to not just show their work, but to deeply explain the strategic thinking and performance outcomes behind it. The interview will likely focus on validating the "conversion-focused" aspect of their design experience.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, essential for UX prototyping, wireframing, and creating high-fidelity mockups with a focus on conversion optimization and user flow.
• Adobe Photoshop: Useful for image editing, graphic creation, and preparing visuals for web use, complementing Figma's capabilities.
• Canva / Adobe Illustrator: Potentially used for creating specific graphic assets, icons, or illustrations that support landing pages and marketing materials.

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, a strong understanding of analytics platforms (e.g., Google Analytics, Hotjar, VWO, Optimizely) is implied, as the designer's work is "data-driven" and "test-based." The designer will need to interpret data from these tools to inform their designs.

CRM & Automation:

• Experience with or understanding of e-commerce platforms (like Shopify) and their design/page builder logic is beneficial. Knowledge of email marketing platforms for designing templates would also be relevant.

📝 Enhancement Note: The primary technical requirement is advanced Figma proficiency. However, the role's "data-driven" nature implies a need for familiarity with the output of analytics and A/B testing tools, even if the designer isn't directly managing them. Understanding e-commerce platform constraints is also crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Every design decision must be backed by data and validated through testing. Performance metrics are paramount.
• Performance-Oriented: The ultimate goal is to deliver measurable impact on client conversion rates and revenue. Efficiency and results are prioritized over process for process's sake.
• Autonomous & Responsible: Team members are expected to be self-starters, manage their own time and projects effectively, and take ownership of their contributions.
• Agile & Iterative: A culture that embraces quick iterations, rapid testing, and continuous improvement rather than lengthy, drawn-out projects.
• Collaboration: Open communication and close teamwork with copywriters and developers are essential for successful project outcomes.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with other specialists to create cohesive campaigns and user experiences.
• Feedback Exchange: A culture that values constructive feedback, both giving and receiving, to refine designs and improve performance.
• Knowledge Sharing: While not explicitly stated, a remote, distributed team likely fosters a culture of sharing best practices and insights, especially around conversion optimization techniques.

📝 Enhancement Note: The company culture is built around delivering tangible results in a flexible, remote environment. Candidates should be comfortable with a high degree of autonomy, a focus on performance metrics, and a collaborative approach to achieving client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is creating designs that are both visually appealing and highly effective at driving conversions, often requiring trade-offs.
• Interpreting and Applying Data: Translating complex data and A/B test results into actionable design insights can be challenging.
• Technical Constraints: Working within the limitations of various e-commerce platforms, page builders, and development capabilities requires creative problem-solving.
• Managing Multiple Projects: Juggling diverse client projects with varying requirements and deadlines in a part-time, remote capacity demands excellent time management and prioritization skills.
• Remote Collaboration: Ensuring seamless communication and collaboration with a distributed team, overcoming potential geographical and time zone differences.

Learning & Development Opportunities:

• Specialized CRO Expertise: Deepen knowledge in conversion rate optimization techniques, user psychology, and A/B testing methodologies.
• Industry Exposure: Gain broad experience across various e-commerce niches (Health, Beauty, Fitness, Fashion) and understand their unique customer journeys.
• Performance Marketing Acumen: Develop a stronger understanding of the broader performance marketing landscape, including SEO, SEM, and email marketing, and how design integrates with these channels.
• Tool Proficiency: Master advanced features of Figma and potentially gain familiarity with analytics and testing platforms.

📝 Enhancement Note: The challenges presented are inherent to conversion design and remote work, offering significant opportunities for professional growth in a highly specialized and in-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or e-commerce feature that significantly increased conversion rates. What was your process, what data did you use, and what were the results?" (Focus on demonstrating process, data utilization, and measurable impact.)
• "How do you balance aesthetic appeal with conversion-focused functionality in your designs? Can you provide an example?" (Assess understanding of the core tension in conversion design.)
• "Imagine a client wants to improve their product page conversion rate. What steps would you take, and what elements would you prioritize in your design approach?" (Evaluate problem-solving and strategic thinking.)
• "How do you ensure your designs are technically feasible and optimize for performance (e.g., load times, responsiveness) while working with developers?" (Probe collaboration and technical awareness.)

Company & Culture Questions:

• "What attracts you to a conversion-focused design role over a traditional UX/UI role?" (Gauge alignment with the company's mission.)
• "How do you handle working autonomously and managing your own workload without direct supervision?" (Assess self-management and "hustler mindset.")
• "How do you approach receiving and incorporating feedback on your designs, especially when it conflicts with your initial vision?" (Evaluate collaboration and adaptability.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, starting with the client's objective, your proposed solution, the design process, and critically, the measurable results.
• Quantify Everything: Use numbers, percentages, and metrics to demonstrate the impact of your work. If exact numbers aren't available, explain the rationale and expected outcomes clearly.
• Tell a Story: For each project, create a narrative that highlights the problem, your innovative solution, and the positive outcome.
• Focus on Figma: Showcase your advanced Figma skills, particularly in prototyping, component libraries, and collaborative features.
• Be Ready for Scrutiny: Anticipate questions about your design choices, alternative approaches, and how you would handle specific challenges.

📝 Enhancement Note: Interview preparation should heavily focus on the "conversion" aspect. Candidates need to demonstrate a strategic, data-informed approach to design that directly impacts business results, not just visual appeal. The portfolio presentation is the most critical part of the assessment.

📌 Application Steps

To apply for this Conversion Designer position:

• Submit your application through the provided link on join.com.
• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your conversion design expertise, focusing on landing pages, e-commerce, or lead generation funnels. Ensure each project clearly details the objective, your process, and measurable results.
• Tailor Your Resume: Highlight keywords such as "Conversion Design," "Figma," "UX Prototyping," "Performance Marketing," "CRO," "E-commerce," "A/B Testing," and "Data-Driven Design." Emphasize achievements with quantifiable outcomes.
• Prepare Your Presentation: Practice walking through your portfolio projects, articulating your design rationale, and explaining the impact of your work. Be ready to discuss your approach to performance optimization and collaboration.
• Research agencro: Understand the company's mission, methodology, and client focus. Prepare to discuss why you are a good fit for their performance-driven, remote culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.