Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Keyrus Colombia

Location: Remote (LATAM)

Job Type: Full-Time

Category: Marketing / Creative / Employer Branding

Date Posted: 2025-10-06T18:28:47

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating compelling visual content and digital narratives to enhance Keyrus' employer brand and attract top talent globally.

• It involves designing multimedia assets for various social media platforms, internal communications, and recruitment campaigns, emphasizing storytelling and visual appeal.

• The position requires a blend of creative design, content production (including video and motion graphics), and strategic collaboration with Talent Acquisition and Marketing teams.

• A key aspect is maintaining and evolving the Keyrus Employer Brand visual identity while adapting content for regional cultural nuances.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities strongly align with an Employer Branding Content Creator or Digital Storyteller role within a Talent Acquisition function. The emphasis on Employee Value Proposition (EVP), employee stories, and attracting talent positions this as a specialized marketing/communications role within HR.

📈 Primary Responsibilities

• Design and produce a wide range of visually engaging multimedia content, including social media graphics (carousels, posts), short-form videos, motion graphics, and other digital assets to showcase Keyrus' culture, employee experience, and expertise in Data, AI, and Digital Services.

• Collaborate closely with Talent Acquisition specialists and Marketing teams to translate the company's Employee Value Proposition (EVP) and authentic employee stories into impactful and visually compelling narratives.

• Develop and adapt multimedia content for key social media platforms such as LinkedIn, Instagram, TikTok, and YouTube, ensuring each piece is optimized for its specific audience and format to maximize reach and engagement.

• Support and execute creative campaigns that promote "life at Keyrus," highlight the company's EPM and Data expertise, and drive global recruitment initiatives.

• Conceptualize, script, and storyboard creative ideas for video and digital campaigns, bringing innovative approaches to employer branding communications.

• Uphold and evolve the Keyrus Employer Brand visual identity, ensuring all content is consistent with brand guidelines and maintains a cohesive look and feel across all touchpoints.

• Partner with regional teams across LATAM (and potentially globally) to design localized versions of campaigns that resonate with each specific culture and market while maintaining brand integrity.

• Plan, organize, and manage the content calendar, effectively prioritizing deliverables and coordinating with internal stakeholders to ensure timely execution of content strategies.

• Monitor the performance of created content using relevant analytics, proposing creative improvements and A/B testing strategies to boost engagement, reach, and overall campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for someone who can not only design but also strategize content for specific platforms and audiences. The mention of "content performance" implies a data-driven approach to content creation, requiring an understanding of engagement metrics and optimization.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Graphic Design & Content Creation: Proven ability to design visually engaging content for social media and digital platforms, with a strong portfolio showcasing diverse projects.

• Video Production & Motion Graphics: Experience in producing multimedia content, including videos and motion graphics, from concept development through to final edit.

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign) or comparable professional design tools (e.g., Canva, Figma).

• Digital Storytelling: Strong visual communication and storytelling skills, with the ability to transform abstract concepts into compelling, on-brand visual narratives.

• Social Media Savvy: Deep understanding of social media platforms and current trends, especially LinkedIn, Instagram, and TikTok, including best practices for content creation and engagement.

• English Proficiency: Excellent written and spoken English communication skills are essential for global collaboration.

• Collaboration: Demonstrated ability to work effectively in a cross-functional team environment, collaborating with Talent Acquisition, Marketing, and regional stakeholders.

Preferred Skills:

• Employer Branding Expertise: Specific experience in developing and executing employer branding strategies and campaigns.

• Content Management Systems (CMS) / Marketing Automation: Basic familiarity with tools like HubSpot, Teamtailor, or similar content management, marketing automation, or applicant tracking systems (ATS).

• Additional Languages: Proficiency in French, Portuguese, or Spanish is a significant plus, facilitating collaboration with diverse LATAM and European teams.

• Campaign Strategy: Experience in developing creative concepts, scripts, and storyboards for digital campaigns.

• Content Performance Analysis: Ability to interpret content performance metrics and use data to inform creative decisions.

📝 Enhancement Note: The "3-5 years of experience" strongly suggests a mid-level role. The emphasis on Adobe Creative Suite and video/motion graphics indicates a need for advanced technical design skills, not just basic layout abilities. The preference for additional languages and familiarity with marketing automation tools points to a role that bridges creative execution with strategic employer branding efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of design work relevant to employer branding, social media content, and digital storytelling.

• Include case studies demonstrating the creation of visually engaging content (graphics, videos, motion graphics) for diverse digital platforms.

• Highlight projects where you successfully translated brand identity and messaging into compelling visual narratives.

• Provide examples of content designed for specific social media channels (LinkedIn, Instagram, TikTok) with explanations of your approach and rationale.

Process Documentation:

• Demonstrate experience in managing a content pipeline, from ideation and concept development through to final delivery.

• Illustrate your process for collaborating with stakeholders (e.g., Talent Acquisition, Marketing) to gather requirements and feedback.

• Provide examples of how you plan and organize content calendars, manage priorities, and ensure timely delivery of creative assets.

• Include instances where you've analyzed content performance and used insights to iterate and improve future creative output.

📝 Enhancement Note: The explicit requirement for a portfolio and the detailed breakdown of what it should include are critical for this role. It suggests that the hiring team will heavily evaluate candidates based on their past work and their demonstrated process for creating effective visual content, particularly within the employer branding and social media space.

💵 Compensation & Benefits

Salary Range:

Given the LATAM location, mid-level experience (3-5 years), and fully remote nature, a competitive salary range would typically fall between USD $30,000 - $50,000 annually, depending on the specific country within LATAM and the candidate's proven experience and portfolio strength. This estimate is based on industry benchmarks for remote creative and marketing roles in major LATAM economic hubs like Mexico City and Buenos Aires, adjusted for the specific demands of employer branding content creation.

Benefits:

• Full-time employment contract.

• Comprehensive benefits package, tailored to the candidate's specific location within LATAM. This may include:

  • Health insurance (medical, dental, vision).
  • Paid time off (vacation, sick leave, public holidays).
  • Potential for performance-based bonuses or incentives.
  • Professional development opportunities and access to training resources.
  • Allowance for home office setup or internet connectivity.

• A supportive and collaborative team environment focused on creativity and growth.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• Flexibility is implied due to the remote nature and international team structure, allowing for some adaptation to accommodate different time zones within LATAM and collaboration with global teams.

📝 Enhancement Note: The provided salary range is an estimation based on general market data for LATAM remote roles at this experience level. Actual compensation can vary significantly by country, city, and individual negotiation. The benefits package is also generalized and would need to be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data, AI, and Digital Services, Professional Services. Keyrus Group operates at the intersection of technology consulting and data analytics, helping clients leverage these capabilities for business transformation and growth. This context means the company values innovation, data-driven decision-making, and forward-thinking solutions.

Company Size: Global organization with over 3,300 professionals across 28 countries. This scale provides stability and resources, while the mention of an "entrepreneurial spirit" suggests a dynamic and agile work culture within specific teams.

Founded: Over three decades of expertise, indicating a well-established and stable company with a strong market presence.

Team Structure:

• The role is part of "Intake," the international Talent Acquisition and Employer Branding team within Keyrus Group.

• This team is described as global, cross-border, and built on creativity, trust, and collaboration.

• The Content Designer will collaborate with Talent Acquisition specialists and Marketing teams.

Methodology:

• The Intake team's mission is to combine strategic recruitment with creative storytelling, using design, content, and employee voices to bring the Employee Value Proposition (EVP) to life.

• They focus on telling the story of working at Keyrus to attract talent.

• Data-informed hiring decisions are mentioned, suggesting a quantitative approach to recruitment and employer branding efforts.

• The team aims to showcase company culture, people, and expertise across Data, Digital, and AI.

Company Website: https://jobs.keyrus.co (also serves as the career portal)

📝 Enhancement Note: The company operates in a high-tech consulting space, implying a culture that values expertise, innovation, and continuous learning. The specific team, "Intake," is positioned as a central hub for employer branding and talent attraction, functioning almost like an internal creative agency focused on HR.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Content Designer, requiring 3-5 years of experience. It offers a solid foundation for a career in employer branding, digital marketing, or creative content development within a corporate setting. The responsibilities are hands-on but also involve strategic input regarding content performance and regional adaptation.

Reporting Structure: The Content Designer will report to a lead within the international Talent Acquisition and Employer Branding team ("Intake"). This structure likely involves close collaboration with other members of the Intake team, as well as partnerships with regional Talent Acquisition managers and Marketing departments.

Operations Impact: The primary impact of this role is on the company's ability to attract high-quality talent by creating compelling narratives and visuals that showcase Keyrus as an employer of choice. This directly influences the success of recruitment efforts, the strength of the employer brand, and ultimately, the company's ability to scale its Data, AI, and Digital Services offerings by hiring the right people.

Growth Opportunities:

• Skill Specialization: Deepen expertise in employer branding content creation, video production, motion graphics, and social media strategy.

• Career Progression: Potential to advance into an Employer Branding Specialist, Senior Content Designer, or a role focused on Digital Marketing within HR/Talent Acquisition.

• Leadership Potential: With significant growth and impact, could lead to managing content strategy or even a small creative team within Intake.

• Cross-functional Exposure: Opportunity to learn about broader Talent Acquisition strategies, HR technology, and the specifics of the Data, AI, and Digital Services industry.

• Global Experience: Working with a global team provides exposure to diverse markets and cultures, enhancing adaptability and international business acumen.

📝 Enhancement Note: The growth path is clearly defined within the employer branding and creative functions of Talent Acquisition. While not a direct "operations" role in the sense of sales or revenue ops, it's a critical operational function within HR for talent acquisition and brand management.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a remote work arrangement, emphasizing flexibility and allowing candidates from anywhere in LATAM to apply.

Office Location(s): While the role is remote, the specified locations (Colombia, Mexico City, Guadalajara, Buenos Aires) indicate the primary regions where candidates are sought and benefits packages might be standardized. The company itself has a global footprint in 28 countries.

Workspace Context:

• Collaborative Environment: The role is embedded within the "Intake" team, which is described as global, cross-border, and built on creativity, trust, and collaboration. Expect frequent virtual meetings, collaborative tool usage, and team-based projects.

• Tools & Technology: Access to standard professional design and communication tools (Adobe Creative Suite, collaboration platforms like Slack/Teams, project management tools). The company's focus on Data, AI, and Digital Services suggests a modern, tech-enabled work environment.

• Team Interaction: Regular interaction with Talent Acquisition, Marketing, and potentially other global Keyrus teams. This fosters a dynamic exchange of ideas and a broad understanding of the company's operations.

Work Schedule:

• Standard full-time commitment (approx. 40 hours/week).

• Given the global nature of the team and company, some flexibility in working hours may be expected to accommodate meetings across different time zones. However, the core work is expected to align with standard business hours in LATAM regions.

📝 Enhancement Note: The remote setup is a key feature. The "workspace context" emphasizes virtual collaboration, requiring strong communication and self-management skills from the candidate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by the Intake team to assess basic qualifications and creative fit.

• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and the creative process. This may include design challenges or practical exercises related to content creation for employer branding.

• Behavioral & Cultural Fit Interview: Discussions focused on collaboration style, problem-solving approaches, understanding of employer branding, and alignment with Keyrus' values (creativity, trust, collaboration). Questions will likely explore how the candidate handles feedback and stakeholder management.

• Final Interview: Potentially with a senior leader in Talent Acquisition or Marketing to discuss strategic alignment, long-term contributions, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in employer branding, social media content, video/motion graphics, and digital storytelling.

• Showcase Process: For each project, explain your role, the objectives, your creative process, the tools used, and the outcomes or impact. Use visuals to illustrate your journey.

• Highlight Key Skills: Ensure your portfolio clearly shows proficiency in Adobe Creative Suite, video editing, and social media content design. Include examples of adapting content for different platforms.

• Demonstrate Brand Understanding: Include examples of how you've worked with or adapted to brand guidelines, or how you would approach developing a visual identity for employer branding.

• Storytelling is Key: Frame your portfolio presentation as a narrative, highlighting how your work effectively communicates messages and engages target audiences.

Challenge Preparation:

• Content Creation Challenge: Be prepared for a task that might involve creating a social media post, a short video concept, or a carousel based on a provided brief about Keyrus' culture or expertise.

• Visual Identity Task: You might be asked to propose visual elements for a specific campaign or critique existing employer branding content.

• Storyboarding/Scripting: Practice developing a brief storyboard or script for a short recruitment video or social media series.

• Platform Adaptation: Think about how you would adapt a single message or visual concept for LinkedIn, Instagram Stories, and TikTok.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to not only present their work but also articulate their design thinking, process, and understanding of employer branding objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, Premiere Pro, After Effects, and InDesign is required.

• Digital Design Tools: Experience with Canva or Figma is a strong plus for rapid content creation and collaboration.

• Motion Graphics Software: After Effects is key for creating dynamic visual content.

• Video Editing Software: Premiere Pro or similar for producing and editing video content.

Analytics & Reporting:

• While not explicitly listed as primary tools, familiarity with social media analytics dashboards (LinkedIn Analytics, Instagram Insights, TikTok Analytics) is crucial for monitoring content performance.

CRM & Automation:

• Marketing Automation/CRM: Basic familiarity with tools like HubSpot or similar marketing platforms is a plus, indicating an understanding of how content fits into broader marketing and recruitment funnels.

• Applicant Tracking Systems (ATS): Familiarity with ATS like Teamtailor is a plus, as this role directly supports talent acquisition efforts.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly After Effects and Premiere Pro, indicates a need for advanced technical skills in video and motion graphics. The mention of Canva/Figma as a plus suggests flexibility and an openness to various design workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, reflected in the need for bold storytelling and visually inspiring content. Operations in this context means driving innovative employer branding.

• Trust & Collaboration: Essential for a global, cross-border team. This implies open communication, mutual support, and a willingness to share ideas and feedback constructively.

• Data-Driven Approach: While creative, the team aims to leverage data to inform content strategy and measure impact, ensuring operations are efficient and effective.

• Efficiency & Agility: The need to adapt content for various platforms and regional markets, and to manage content calendars, highlights a focus on efficient workflow and responsive execution.

• Authenticity: A key theme in employer branding, valuing genuine employee voices and experiences in content creation.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Talent Acquisition, Marketing, and regional teams is fundamental. This requires excellent communication skills and the ability to translate diverse needs into creative outputs.

• Feedback Exchange: An environment that likely encourages constructive feedback on creative work to refine content and meet objectives.

• Knowledge Sharing: The global nature of the team suggests a culture where best practices, creative ideas, and learnings are shared across regions to foster collective growth.

📝 Enhancement Note: The values emphasize a blend of creative expression and strategic execution, underpinned by collaboration and a data-informed mindset. This is crucial for understanding how to operate effectively within the Intake team.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Consistency vs. Local Relevance: Balancing the need for a consistent global employer brand identity with the requirement to adapt content for diverse cultural nuances across LATAM and potentially other regions.

• Rapidly Evolving Social Media Landscape: Staying ahead of trends on platforms like TikTok and Instagram, and quickly adapting content formats and styles to maintain engagement.

• Measuring Impact: Quantifying the direct impact of creative content on talent acquisition metrics can be challenging; developing effective methods for tracking and reporting ROI will be key.

• Stakeholder Management: Effectively managing creative briefs and feedback from various internal stakeholders across different departments and geographies.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunity to hone skills in video editing, motion graphics, and storytelling for employer branding.

• Employer Branding Strategy: Gain deeper insights into employer branding frameworks, EVP development, and campaign planning within a global context.

• Cross-Cultural Communication: Enhance abilities to communicate and collaborate effectively across different cultural backgrounds.

• Marketing & TA Technology: Exposure to tools like HubSpot and ATS, understanding their role in talent acquisition and employer branding operations.

• Industry Insights: Learn about the Data, AI, and Digital Services industry through the lens of talent attraction and employee experience.

📝 Enhancement Note: The challenges highlight areas where a candidate can demonstrate problem-solving skills and adaptability, while the growth opportunities point to clear pathways for professional development within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a TikTok series to showcase the daily life of a Data Scientist at Keyrus, considering our company's focus on AI and Digital Services?" (Tests creative strategy, platform understanding, and industry relevance.)

• "Describe a time you had to adapt a global creative campaign for a local market. What were the challenges, and how did you ensure cultural relevance while maintaining brand integrity?" (Assesses cross-cultural collaboration and adaptability.)

Company & Culture Questions:

• "What excites you most about Keyrus' mission in Data, AI, and Digital Services, and how can your content design skills help amplify this?" (Tests alignment with company vision and proactive thinking.)

• "The Intake team values creativity, trust, and collaboration. How do these values translate into your approach to content design and teamwork?" (Assesses cultural fit and understanding of team dynamics.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation as a story. Start with the challenge or objective, explain your creative process and solutions, and conclude with the impact or results.

• Visual Clarity: Use high-quality visuals and clear, concise explanations. Avoid jargon where possible, or explain it if necessary.

• Tool Proficiency: Be ready to discuss the specific tools and techniques you used for each project, especially Adobe Creative Suite and video editing.

• Audience Focus: Emphasize how your designs are tailored to specific audiences and platforms (e.g., LinkedIn vs. TikTok).

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrate the success of your work. If direct metrics aren't available, articulate the intended impact.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and strategic thinking, with a clear understanding of employer branding objectives and the ability to articulate one's process and impact.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided link on the Keyrus Jobs portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to employer branding, social media content, and video/motion graphics. Prioritize examples that showcase storytelling and adaptability for different platforms.

• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of experience in content creation, graphic design, and video production. Use keywords from the job description such as "employer branding," "social media," "digital storytelling," and "Adobe Creative Suite." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative choices, and how you measure content effectiveness. Prepare to walk through specific portfolio pieces, explaining your role and impact. Research Keyrus' current employer branding efforts and social media presence.

• Company Research: Thoroughly review Keyrus Group's website, their "Life at Keyrus" content, and their social media channels (especially LinkedIn) to understand their brand voice, visual identity, and the types of talent they aim to attract.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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