Content Designer (12-Month FTC)

📍 Job Overview

Job Title: Content Designer (12-Month FTC) Company: Lloyds Banking Group Location: London, United Kingdom Job Type: Full-Time Category: Creative & Media / Marketing / Customer Service & Support / Finance & Accounting / Technology Date Posted: December 23, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (Minimum 2 days/week in office)

🚀 Role Summary

• Drive exceptional digital customer experiences through clear, empathetic, and on-brand content.
• Act as the primary content expert within agile product teams, translating user needs into effective communication.
• Collaborate cross-functionally with product, risk, legal, and branding to ensure content accuracy, compliance, and strategic alignment.
• Develop and refine customer conversations across various digital touchpoints, ensuring consistency in tone and personality.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities and required skills strongly align with a "UX Writer" or "Conversation Designer" role within a GTM or product development context, emphasizing the creation of content that guides user journeys and facilitates interaction with digital products. The role requires a deep understanding of user needs and the ability to translate complex financial services information into accessible language.

📈 Primary Responsibilities

• Craft engaging, readable, and accessible copy for Lloyds Banking Group's digital platforms (apps and websites) that enhances customer digital experiences.
• Develop a profound understanding of customer needs, aspirations, and challenges through research and insights, applying this empathy to content creation.
• Serve as the dedicated content subject matter expert within agile development teams, driving content strategy and execution.
• Proactively identify opportunities for content evolution and strategic integration with other customer experiences and touchpoints.
• Contribute to the overall design approach by sharing content expertise and advocating for user-centered communication principles.
• Ensure a consistent and cohesive brand voice and personality across all digital customer interactions, regardless of topic or channel.
• Champion the value of effective writing and clear communication in achieving customer objectives and driving business success.
• Collaborate closely with product managers, UX/UI designers, researchers, and engineers to integrate content seamlessly into the product development lifecycle.
• Define and track success metrics for content initiatives, demonstrating the impact of UX writing on user engagement and task completion.

📝 Enhancement Note: The responsibilities highlight a strategic content role focused on user experience within a regulated industry. The emphasis on "ownership as the content expert in an agile environment" and "influencing stakeholders across product, risk, legal and branding" suggests a need for strong communication, negotiation, and advocacy skills, typical of a mid-level to senior operations or product-aligned role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, Marketing, HCI, or a related field is often preferred for roles focusing on sophisticated content strategy and writing. Experience: A minimum of 2-5 years of progressive experience in UX writing, conversation design, or content design is expected, with a strong preference for experience within complex, regulated industries like financial services.

Required Skills:

• Proven experience as a UX writer, conversation designer, or content designer, with a portfolio showcasing impactful work.
• Demonstrated ability to develop genuine empathy for users and translate their needs into clear, people-focused language.
• Proficiency in creating engaging, readable, and accessible content tailored for digital experiences (web and mobile applications).
• Experience working within agile development environments, understanding sprints, ceremonies, and cross-functional team collaboration.
• Strong ability to maintain consistency in brand voice, tone, and personality across diverse content touchpoints.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas concisely and clearly.
• Proven experience in influencing and managing relationships with multiple internal stakeholders, including product, risk, legal, and branding teams.
• Familiarity with design platforms such as Figma for collaborative content creation and review.

Preferred Skills:

• Experience working within the financial services industry, understanding its unique regulatory and customer trust requirements.
• Proficiency in user research methodologies and the ability to leverage data and insights to inform content decisions.
• Experience in defining and measuring content performance metrics and demonstrating ROI.
• Knowledge of SEO best practices as they apply to digital content.
• Experience with content management systems (CMS) or digital asset management (DAM) tools.

📝 Enhancement Note: The requirements emphasize a blend of creative writing talent and strategic, analytical thinking. The mention of "complex landscape – ideally financial services" and "influence and manage multiple stakeholders across product, risk, legal and branding teams" points to a role that requires not only writing skill but also an understanding of governance, compliance, and business objectives, common in GTM operations or product content strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a range of UX writing and content design projects, with a clear emphasis on digital product interfaces.
• Case studies that clearly articulate the user problem, your role, the content solutions implemented, and the measurable impact (e.g., improved task completion rates, reduced support queries, increased engagement).
• Examples of content developed for different user journeys, showcasing adaptability in tone, voice, and complexity.
• Documentation or examples of how you have collaborated with design and product teams, including contributions to design systems or style guides.
• Evidence of creating accessible content, adhering to WCAG guidelines or similar accessibility standards.

Process Documentation:

• Demonstrate experience in mapping user flows and identifying content needs at each stage of the customer journey.
• Provide examples of how you have contributed to or developed content strategy frameworks that align with business goals and user needs.
• Showcase experience in iterative content development, including user testing, feedback incorporation, and refinement cycles.

📝 Enhancement Note: For a content design role within a large financial institution, the portfolio should highlight not just writing quality but also the strategic thinking behind content decisions, the ability to work within design systems, and the impact on user behavior and business objectives. The emphasis on "risk, legal, and branding" means showcasing an understanding of compliance and brand governance is crucial.

💵 Compensation & Benefits

Salary Range: £70,929 - £78,810 GBP per annum (based on the provided job description).

Benefits:

• Generous Pension Contribution: Up to 15% employer contribution.
• Annual Performance-Related Bonus: Opportunity for additional compensation based on individual and company performance.
• Share Schemes: Including free shares, offering an opportunity to own a stake in the company.
• Adaptable Benefits: A range of benefits that can be tailored to individual lifestyles, such as discounted shopping.
• Generous Holiday Allowance: 30 days of annual leave, plus bank holidays.
• Wellbeing Initiatives: Comprehensive programs and resources to support employee health and wellness.
• Generous Parental Leave Policies: Support for new parents.

Working Hours: Full-time, with a hybrid working pattern requiring a minimum of 2 days per week (or 40% of time) in the London office. This equates to approximately 40 hours per week.

📝 Enhancement Note: The salary range provided is competitive for a mid-level to senior Content Designer role in London, especially within a large, established financial institution. The benefits package is robust, reflecting typical offerings for employees at major UK corporations, with a strong emphasis on long-term financial security and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking and Retail Banking). Lloyds Banking Group is a prominent UK-based financial institution, offering a wide range of banking and financial services. Company Size: Large (Likely thousands of employees, given it's a major banking group). This size implies established processes, significant resources, and a structured corporate environment. Founded: 2009 (formed through the merger of Lloyds TSB and HBOS). This history provides a foundation of experience and a legacy of serving UK customers.

Team Structure:

• The Content Designer will likely be part of a digital product team, working within an agile framework. This team will be multi-disciplinary, including Product Managers, UX/UI Designers, Researchers, Developers, and potentially other Content Designers or UX Writers.
• Reporting structure is likely to a Head of Content Design, UX Lead, or Product Lead, with dotted line reporting or strong collaboration with Brand and Legal/Risk departments.
• Cross-functional collaboration is a core aspect of the role, requiring close partnership with various business units to ensure content aligns with strategic objectives, regulatory requirements, and brand guidelines.

Methodology:

• Data-Driven Insights: The role emphasizes using research and insights to inform content decisions, suggesting a data-informed approach to UX and product development.
• Agile Workflow: Content design is integrated into agile sprints, requiring iterative development, continuous feedback, and adaptability.
• User-Centric Design: A fundamental principle is developing empathy for customers and creating content that meets their needs effectively and accessibly.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Working for a large, established financial institution like Lloyds Banking Group means operating within a structured environment that values compliance, security, and customer trust. The "digital experiences" focus suggests a company undergoing significant digital transformation, offering opportunities to influence modern GTM strategies through content.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, requiring significant experience and the ability to work autonomously within a team. It's a key individual contributor role with a focus on specialized UX writing and content strategy. Reporting Structure: Typically reports to a senior leader within the digital product or design function (e.g., Head of UX, Lead Content Designer, or Product Manager), with close collaboration with cross-functional teams including Product, Risk, Legal, and Brand. Operations Impact: The Content Designer plays a critical role in shaping customer interactions with digital products. Their work directly influences customer satisfaction, task completion rates, brand perception, and potentially reduces operational costs by minimizing confusion or support inquiries. This is a direct contribution to the GTM strategy by improving the user experience of digital offerings.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of content design, such as conversational AI, accessibility standards, or financial product content.
• Leadership: Progress to a Senior Content Designer or Lead Content Designer role, mentoring junior team members and leading larger content initiatives.
• Cross-Functional Transition: With strong stakeholder management skills, potentially transition into Product Management, UX Strategy, or even GTM Marketing roles that require deep content understanding.
• Learning & Development: Lloyds Banking Group offers various training programs, workshops, and access to industry resources to enhance skills in UX, content strategy, and digital product development.

📝 Enhancement Note: This fixed-term contract (FTC) offers excellent experience in a high-profile financial institution, potentially leading to further opportunities within LBG or the broader financial services sector. The role provides exposure to complex product ecosystems and regulated environments, valuable for career advancement in operations and product development.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from the London office for a minimum of two days per week (40% of their time). This suggests a collaborative office environment designed for team interaction, workshops, and focused work. Office Location(s): London, specifically at 25 Gresham Street. This is a central London location, likely well-connected by public transport.

Workspace Context:

• The hybrid model fosters a blend of focused, independent work at home and collaborative, team-oriented work in the office.
• Access to design platforms like Figma will be integral to the daily workflow, facilitating real-time collaboration with designers and product teams.
• Opportunities for interaction with a multi-disciplinary team are high, encouraging knowledge sharing and collective problem-solving.

Work Schedule: Full-time, typically around 40 hours per week. While hybrid, the expectation is consistent engagement and contribution within standard business hours, with flexibility often managed within team agreements.

📝 Enhancement Note: The hybrid work arrangement is standard for many large organizations, balancing individual productivity with the benefits of in-person collaboration. For a Content Designer, this means being adept at both remote digital collaboration and in-office brainstorming sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter or hiring manager to assess qualifications and experience.
• Content Challenge/Task: You will likely be asked to complete a practical exercise, such as rewriting a piece of existing digital content, creating copy for a new feature, or analyzing a user flow for content improvements. This assesses your core skills.
• Hiring Manager/Team Interview: A discussion about your experience, approach to content design, understanding of user empathy, and how you handle collaboration and stakeholder management. Be prepared to walk through your portfolio.
• Stakeholder Interviews: You may meet with representatives from Product, Risk, or Legal to assess your ability to understand and navigate their requirements and concerns.
• Final Interview: Potentially with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem, your specific contribution, the solution, and the measurable results (e.g., increased conversion, reduced errors, improved CSAT scores). Use data where possible.
• Showcase Process: Include examples of your workflow, such as user research insights, wireframes with content annotations, content strategy documents, or A/B test results.
• Demonstrate Versatility: Include examples of different types of content (e.g., microcopy, error messages, instructional text, marketing copy for digital products) and tones of voice.
• Highlight Collaboration: If possible, include examples of how you worked with designers, developers, and subject matter experts.
• Accessibility: If you have examples of accessible content design or adherence to accessibility standards, be sure to highlight them.

Challenge Preparation:

• Understand the Context: If given a brief for a content challenge, thoroughly read and understand the user's goal, the product context, and any constraints (e.g., brand guidelines, regulatory considerations).
• Think Like a User: Approach the challenge by first considering the user's perspective, their needs, and potential pain points.
• Prioritize Clarity and Conciseness: Focus on clear, direct language that guides the user effectively.
• Consider Tone and Brand: Ensure your content aligns with the Lloyds Banking Group's established tone of voice and brand personality.
• Explain Your Rationale: Be prepared to articulate why you made the content choices you did, referencing user needs, business goals, or design principles.

📝 Enhancement Note: The interview process for a Content Designer at a large financial institution will be rigorous, focusing on both creative skill and the ability to operate within a structured, regulated, and collaborative environment. A strong portfolio that demonstrates tangible impact and a clear understanding of user-centered design principles within a complex domain is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Design Platforms: Figma is explicitly mentioned and will be a primary tool for collaborative design and content placement. Proficiency here is key for integrating content into wireframes and mockups.
• Content Management Systems (CMS): Likely used for publishing and managing web content. Specifics would depend on LBG's internal systems.
• Prototyping Tools: Potentially InVision, Adobe XD, or similar, for creating interactive prototypes that incorporate content.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics, Adobe Analytics, or internal LBG analytics platforms to track user behavior, content performance, and conversion rates.
• User Feedback Tools: Platforms for collecting customer feedback (e.g., surveys, feedback widgets) to inform content improvements.

CRM & Automation:

• While not directly a CRM role, understanding how content impacts customer journeys managed within CRM systems (e.g., Salesforce, Microsoft Dynamics) could be beneficial.
• Workflow Automation: Awareness of how content automation tools might be used for content delivery or personalization.

📝 Enhancement Note: The emphasis on Figma points to a modern digital product development environment. For a Content Designer, understanding how their work integrates with larger analytics and customer journey management systems is crucial for demonstrating impact.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A core value of "helping Britain prosper" translates to a deep commitment to serving customers' needs effectively and ethically.
• Integrity: Operating within financial services demands the highest levels of trust, honesty, and ethical conduct.
• Teamwork & Collaboration: The hybrid and agile nature of the work necessitates strong collaboration and a willingness to support colleagues.
• Innovation & Transformation: The company is undergoing digital transformation, implying a culture that values forward-thinking and embracing new ways of working.
• Inclusivity: Lloyds Banking Group actively promotes diversity and inclusion, expecting colleagues to contribute to a welcoming and respectful environment.

Collaboration Style:

• Cross-functional Integration: Content designers are expected to work closely with product, design, engineering, risk, legal, and brand teams, requiring open communication and a proactive approach to integration.
• Feedback-Driven: The role involves both giving and receiving constructive feedback to improve content and processes.
• Agile Mindset: Collaboration is continuous within sprints, with regular check-ins and joint problem-solving sessions.

📝 Enhancement Note: The company culture is shaped by its purpose ("helping Britain prosper") and its position as a major financial institution. This means a strong emphasis on ethical conduct, customer well-being, and regulatory compliance, balanced with a drive for digital innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: The financial services industry is highly regulated, requiring content to be accurate, compliant, and clear, which can be challenging with complex products.
• Balancing Stakeholder Needs: Simultaneously satisfying user needs, brand voice, and the requirements of risk, legal, and product teams requires strong negotiation and prioritization skills.
• Maintaining Consistency: Ensuring a unified voice and experience across a vast range of digital products and services is an ongoing challenge.
• Adapting to Change: The ongoing digital transformation means processes and technologies are constantly evolving, requiring continuous learning and adaptability.

Learning & Development Opportunities:

• Specialized Training: Access to internal and external training on UX writing, conversation design, accessibility, and financial product communication.
• Industry Conferences: Opportunities to attend relevant conferences and workshops to stay abreast of industry trends and best practices.
• Mentorship: Potential for mentorship from senior content designers or UX leaders within the organization.
• Exposure to Large-Scale Projects: Working on high-impact projects within a major financial institution provides invaluable experience for career growth.

📝 Enhancement Note: This FTC role offers a significant opportunity to gain experience in a complex, highly regulated industry, which is a valuable asset for any operations or GTM professional looking to expand their expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create content that balanced user needs with strict regulatory or legal requirements. How did you approach it?" (Focus on your process, stakeholder management, and problem-solving).
• "Walk us through a piece in your portfolio where your content significantly improved a user's experience or task completion. What were the key elements and metrics?" (Prepare a concise, impact-driven case study).
• "How do you approach defining and maintaining a consistent tone of voice across different digital products and channels?" (Discuss your methodology, style guides, and collaboration).

Company & Culture Questions:

• "What do you know about Lloyds Banking Group's digital strategy and your role in supporting it?" (Research their recent digital initiatives, app features, and mission).
• "How do you handle constructive criticism or feedback on your content from colleagues or stakeholders?" (Emphasize your openness to feedback and iterative improvement).
• "Given our commitment to inclusion, how would you ensure the content you create is accessible and inclusive for all customers?" (Discuss your understanding of accessibility standards and inclusive language).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or impact. For each case study, clearly state the problem, your role, the solution (show the content!), the process, and the results.
• Storytelling: Frame your projects as stories of problem-solving and positive impact. Explain the 'why' behind your content decisions.
• Visuals: Use screenshots, mockups, or even short video clips to showcase your content in context. Highlight key phrases or sections.
• Conciseness: Be prepared to present your strongest projects within a given timeframe, focusing on the most relevant examples for this role.
• Q&A Readiness: Anticipate questions about your process, challenges, and how you would adapt your skills to LBG's specific needs.

📝 Enhancement Note: Preparation should focus on demonstrating not just writing talent but also strategic thinking, problem-solving abilities, stakeholder management skills, and an understanding of the financial services context. The portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday application link.
• Tailor your CV: Highlight experience in UX writing, content design, and working within agile teams. Quantify achievements where possible (e.g., "Improved task completion by X%," "Reduced customer support queries by Y%").
• Curate your Portfolio: Select 3-5 of your strongest projects that best demonstrate your skills in creating clear, empathetic, and effective digital content, especially within complex environments. Ensure each case study clearly outlines the problem, your solution, and the impact.
• Research Lloyds Banking Group: Understand their mission ("Help Britain Prosper"), their digital offerings, and their brand voice. Familiarize yourself with their approach to customer service and digital transformation.
• Practice your Pitch: Be ready to articulate your experience, your passion for user-centered content, and how you can contribute to LBG's digital success in an interview setting. Prepare to discuss your portfolio confidently.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---