Content Designer (12 Month FTC)

📍 Job Overview

Job Title: Content Designer (12 Month FTC)

Company: Lloyds Banking Group

Location: Edinburgh, United Kingdom

Job Type: Full-Time, Temporary

Category: Content Design / UX Writing

Date Posted: April 16, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (2 days in office minimum)

🚀 Role Summary

• This role focuses on crafting engaging, readable, and accessible content for digital experiences, ensuring customers have seamless interactions with the bank's apps and websites.

• The Content Designer will act as the subject matter expert for copy, tone, and personality, driving customer-centric language and refining digital conversations.

• Key responsibilities include collaborating closely with agile product teams, understanding customer needs through research and insights, and developing success metrics for content initiatives.

• The position requires a strategic thinker adept at maintaining consistency in customer communication across various touchpoints and channels, while also influencing stakeholders across product, risk, and legal.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities strongly indicate a specialized UX Writing or Conversation Design function within a digital product development context. The emphasis on customer needs, empathy, and digital experiences aligns with core UX principles, making it crucial for operations professionals to understand this blend of creative and analytical skills.

📈 Primary Responsibilities

• Develop and refine engaging, readable, and accessible content for digital platforms (apps and websites) to enhance customer digital experiences.

• Combine user research, insights, and empathy to understand customer needs, aspirations, and challenges, translating these into effective communication.

• Act as the primary content expert within an agile product team, taking ownership of copy, tone, and personality for digital touchpoints.

• Strategize and identify opportunities for evolving customer conversations and their integration with other digital experiences.

• Collaborate closely with product teams to define and track success metrics for content initiatives, demonstrating the impact of effective writing.

• Ensure consistency in customer communication across various topics, channels, and touchpoints, maintaining brand voice and tone.

• Champion and demonstrate the value of effective writing in improving customer journeys and achieving business objectives.

• Provide constructive feedback and influence key internal stakeholders across product, risk, legal, and branding teams.

📝 Enhancement Note: The responsibilities highlight a critical linkage between content strategy and business outcomes, particularly in a financial services context. Operations professionals will see parallels in how content directly impacts user adoption, task completion rates, and overall customer satisfaction, which are often key performance indicators tracked by operations teams.

🎓 Skills & Qualifications

Education: Not explicitly specified, but equivalent practical experience is highly valued.

Experience: A minimum of 5 years of experience in UX writing, conversation design, or content design is required. Familiarity with the financial services industry is preferred.

Required Skills:

• Minimum 5 years of experience as a UX writer, conversation designer, or content designer.

• Proven ability to create engaging, readable, and accessible content for digital platforms.

• Demonstrated empathy for users, with a strong understanding of customer needs and challenges.

• Experience working within agile environments and collaborating with multidisciplinary product teams.

• Proficiency in maintaining on-brand content across multiple tones of voice.

• Confidence in writing concise, clear, and consistent copy for various channels.

• Strong ability to influence and manage multiple stakeholders across product, risk, legal, and branding departments.

Preferred Skills:

• Experience within the financial services industry.

• Familiarity with user research methodologies and translating insights into content.

• Strategic thinking skills to evolve customer conversations and link them to broader experiences.

• Experience in defining and tracking content success metrics.

• Understanding of accessibility standards in content creation.

📝 Enhancement Note: The requirement for 5 years of experience and familiarity with financial services suggests this is not an entry-level role. Candidates should be prepared to showcase a portfolio demonstrating complex content solutions and stakeholder management in regulated environments. The mention of Figma indicates a need for design tool proficiency, which is increasingly relevant for content roles that are deeply integrated into the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio demonstrating a minimum of 5 years of UX writing, conversation design, or content design work.

• Case studies showcasing the creation of engaging, readable, and accessible content for digital platforms (apps, websites).

• Examples of how user research and empathy were translated into effective customer-facing copy.

• Evidence of collaboration within agile teams and with cross-functional stakeholders (product, risk, legal, branding).

• Demonstrations of maintaining brand consistency and adapting tone of voice for different channels.

Process Documentation:

• Evidence of a structured approach to content creation, including research, drafting, feedback incorporation, and finalization.

• Examples of how content strategies were developed and aligned with product goals and customer needs.

• Documentation of how content performance was measured and iterated upon using success metrics.

📝 Enhancement Note: For a Content Designer role, the portfolio is paramount. Candidates should highlight specific projects where their content directly improved user experience, task completion, or metric-driven outcomes. Demonstrating an understanding of the content lifecycle within an agile framework, including iteration based on data and feedback, will be critical.

💵 Compensation & Benefits

Salary Range: £61,344 - £68,160 per annum.

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes, including free shares.

• Benefits adaptable to lifestyle, such as discounted shopping.

• 30 days of annual holiday, plus bank holidays.

• A range of wellbeing initiatives.

• Generous parental leave policies.

Working Hours: Full Time, approximately 40 hours per week. The role is hybrid, requiring a minimum of 2 days per week (40% of time) in the Edinburgh office.

📝 Enhancement Note: The salary range is competitive for a senior Content Designer role in the UK, particularly within the financial services sector. The comprehensive benefits package underscores Lloyds Banking Group's commitment to employee well-being and financial security, which can be a significant factor for operations professionals considering long-term career moves.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). Lloyds Banking Group is a major UK-based financial institution with a broad range of services.

Company Size: Large enterprise (Lloyds Banking Group is one of the UK's largest banking groups, employing tens of thousands of people). This scale means opportunities for impact and exposure to complex systems.

Founded: 2009 (formed from the merger of Lloyds TSB and HBOS). The company has a long heritage and is currently undergoing significant digital transformation.

Team Structure:

• The Content Designer will be part of a multidisciplinary team, likely within a digital product development unit.

• This role operates within an agile environment, implying close collaboration with Product Managers, UX Designers, Researchers, Developers, and other content specialists.

Methodology:

• The team operates using agile methodologies, emphasizing iterative development, collaboration, and rapid feedback loops.

• Content creation is data-informed, relying on user research, insights, and success metrics to guide decisions and improvements.

• A focus on user-centric design and creating excellent digital experiences is core to the team's approach.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Lloyds Banking Group's commitment to digital transformation and customer experience means that roles like Content Designer are integral to their strategy. Operations professionals will find that the company's scale and focus on modernization create a dynamic environment with potential for process improvement and system optimization.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role requires significant experience and the ability to act as a subject matter expert, influencing product direction and stakeholder decisions.

Reporting Structure: Likely reports to a Head of Content Design, UX Lead, or Product Manager within a digital product area. The role involves significant collaboration rather than direct management of a team, though mentoring junior colleagues might be an aspect.

Operations Impact: The Content Designer directly impacts customer experience, task completion rates, and potentially operational efficiency through clear communication. By reducing customer confusion and improving self-service rates via digital channels, they contribute to lower support costs and higher customer satisfaction, key metrics for operations.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like conversation design for AI-driven interfaces, accessibility-focused content, or content strategy for complex financial products.

• Leadership: Potential to move into Lead Content Designer roles, managing a team or a larger content domain, or transition into Content Strategy or UX Management.

• Cross-Functional Moves: Opportunities to leverage content expertise in related fields such as Product Management, UX Research, or even marketing communications, particularly within a large organization like LBG.

• Skill Development: Continuous learning in UX best practices, emerging content technologies, and financial services regulations.

📝 Enhancement Note: For operations professionals, understanding how content design contributes to operational efficiency (e.g., reduced call center volume, fewer errors) is a key insight. This role offers a path to influence operational outcomes through strategic communication design, which can be a valuable career pivot or specialization.

🌐 Work Environment

Office Type: Hybrid working model, with a minimum of 2 days per week required in the Edinburgh office. This suggests a blend of focused individual work and collaborative team sessions.

Office Location(s): Edinburgh, United Kingdom (New Uberior House Head Office).

Workspace Context:

• The Edinburgh office likely provides a modern workspace designed to support hybrid collaboration, with meeting rooms equipped for remote and in-person interaction.

• Access to design tools like Figma and other collaboration platforms will be standard.

• The environment will be fast-paced and agile, requiring adaptability and proactive engagement with team members.

Work Schedule: Standard full-time hours (approximately 40 hours per week), with flexibility offered within the hybrid model. This allows for structured work on content projects while accommodating personal needs.

📝 Enhancement Note: The hybrid model is a significant aspect for operations professionals who often value predictability and structure. The requirement for in-office days emphasizes the importance of face-to-face collaboration for design sprints, feedback sessions, and team cohesion, which are crucial for efficient project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and CV for essential qualifications (experience, skills).

• Portfolio Review & Presentation: Candidates will likely be asked to present a curated portfolio of their work, showcasing 2-3 key projects. This is where they demonstrate their process, problem-solving abilities, and impact.

• Skills-Based Interview: Behavioral and situational questions focusing on UX writing principles, stakeholder management, agile collaboration, and problem-solving scenarios.

• Technical/Design Exercise: A practical task, potentially involving writing or editing content for a given scenario, or a critique of existing content, possibly using Figma.

• Final Interview: Meeting with hiring manager and potentially senior team members to assess cultural fit, strategic thinking, and overall suitability.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your core skills (UX writing, conversation design, content strategy), ideally from complex or regulated environments like financial services.

• Showcase Process: For each project, clearly outline the problem, your role, the process you followed (research, ideation, drafting, testing, iteration), the tools used (e.g., Figma), and the outcomes achieved. Quantify impact where possible (e.g., "reduced customer queries by X%", "improved task completion rate by Y%").

• Highlight Collaboration: Provide examples of how you worked with product managers, designers, researchers, legal, and risk teams.

• Demonstrate Adaptability: Include examples showing your ability to adapt tone of voice and writing style for different audiences and channels.

• Accessibility Focus: If possible, include examples where accessibility was a key consideration in your content design.

Challenge Preparation:

• Anticipate Content Scenarios: Be prepared for tasks related to improving existing copy, writing new microcopy for a digital flow, or outlining a content strategy for a new feature.

• Focus on User Needs: Frame your solutions around solving user problems and meeting their needs.

• Emphasize Clarity and Conciseness: Demonstrate your ability to write clear, direct, and jargon-free copy.

• Consider Constraints: Think about how legal, risk, and brand guidelines would influence your content decisions.

📝 Enhancement Note: Operations professionals applying for this role should frame their experience in terms of process efficiency, user adoption, and impact on operational metrics. The portfolio should highlight how their content design efforts led to tangible improvements in user journeys and, by extension, business operations.

🛠 Tools & Technology Stack

Primary Tools:

• Design Platforms: Figma is explicitly mentioned as a required tool for collaboration. Candidates should be comfortable using it for reviewing designs, contributing content, and potentially basic prototyping.

• Content Management Systems (CMS): While not specified, experience with various CMS platforms used for digital publishing will be beneficial.

• Prototyping Tools: Familiarity with tools like InVision, Adobe XD, or similar, for reviewing and interacting with prototypes.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics, Adobe Analytics, or similar, for understanding user behavior and content performance.

• User Feedback Tools: Tools for collecting and analyzing customer feedback (e.g., surveys, heatmaps, session recordings).

• A/B Testing Platforms: Experience with tools that facilitate content experimentation and optimization.

CRM & Automation:

• While not directly a CRM role, understanding how content integrates with customer journeys managed via CRM systems and marketing automation platforms is advantageous.

📝 Enhancement Note: The specific mention of Figma is a critical technical requirement. Operations professionals accustomed to data analysis tools and CRM systems will find parallels in how content designers use analytics to measure effectiveness and Figma to integrate their work into the design workflow.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and meeting customer needs through clear, empathetic, and accessible communication.

• Collaboration: Working effectively within multidisciplinary agile teams and with various stakeholders across the business.

• Excellence: Striving for high-quality, engaging, and impactful content that enhances digital experiences.

• Data-Driven Decisions: Using research, insights, and metrics to inform content strategy and improvements.

• Efficiency: Creating content that helps customers achieve their goals quickly and easily, thereby improving operational efficiency.

Collaboration Style:

• Highly collaborative within agile squads, involving regular communication, feedback sessions, and joint problem-solving.

• Proactive engagement with product, risk, and legal teams to ensure content is aligned with business objectives and regulatory requirements.

• A culture of constructive feedback and continuous improvement for both content and processes.

📝 Enhancement Note: The emphasis on collaboration and data-driven decision-making aligns closely with the principles of effective operations management. Understanding how content designers contribute to a customer-centric and efficient operational framework will be key for candidates.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Managing diverse requirements and feedback from product, risk, legal, and branding teams, often with competing priorities.

• Navigating Complex Regulations: Creating clear and compliant content within the highly regulated financial services industry.

• Maintaining Consistency: Ensuring a consistent tone and message across a wide range of digital products and customer touchpoints.

• Measuring Impact: Quantifying the direct impact of content design on user behavior, customer satisfaction, and business outcomes.

Learning & Development Opportunities:

• Advanced UX Writing & Conversation Design: Opportunities to deepen expertise in specialized areas of content design.

• Financial Services Acumen: Gaining deeper knowledge of banking products, regulations, and customer needs.

• Agile & Product Development: Further refining skills in working within agile frameworks and contributing to product strategy.

• Cross-Functional Exposure: Learning from experts in UX research, product management, and technical development.

📝 Enhancement Note: The challenges highlight areas where operations professionals can leverage their process and problem-solving skills. For instance, developing frameworks for managing stakeholder feedback or creating robust content governance processes can be directly applicable.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from multiple stakeholders (e.g., product, legal, marketing) on a piece of content. How did you manage it, and what was the outcome?" (Focus on stakeholder management, negotiation, and achieving consensus).

• "How do you approach creating accessible content? Can you give an example of a design decision you made specifically to improve accessibility?" (Focus on user empathy, inclusivity, and technical/design considerations).

Company & Culture Questions:

• "What interests you about working for Lloyds Banking Group, and specifically in the financial services industry?" (Research LBG's purpose, values, and current initiatives).

• "How do you ensure consistency in tone and voice across different digital products within a large organization?" (Discuss your strategies for brand guidelines, style guides, and collaborative processes).

Portfolio Presentation Strategy:

• Tell a Story: Structure each case study as a narrative: problem -> your role & process -> solution -> outcome.

• Quantify Impact: Use metrics whenever possible to demonstrate the success of your content.

• Show, Don't Just Tell: Use visuals (screenshots, mockups, Figma elements) to illustrate your work and process.

• Be Prepared for Deep Dives: Anticipate questions about specific word choices, design decisions, and your rationale behind them.

📝 Enhancement Note: For operations candidates, it's crucial to translate their operational experience into the language of content design. This means highlighting how they've improved processes, managed workflows, analyzed data for insights, and driven efficiency, and then explaining how those skills are transferable to content strategy and UX writing.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in UX writing, conversation design, or content design. Emphasize achievements related to customer experience improvement, stakeholder management, and working in agile environments. Use keywords like "UX writing," "content strategy," "Figma," "agile," "financial services," and "accessibility."

• Portfolio Preparation: Curate a portfolio showcasing 2-3 strong case studies that demonstrate your process, impact, and collaboration skills. Ensure it includes examples of digital content, your problem-solving approach, and quantifiable results. Be ready to present this during the interview process.

• Company Research: Familiarize yourself with Lloyds Banking Group's mission, values, and digital transformation efforts. Understand the challenges and opportunities within the UK financial services sector.

• Interview Practice: Prepare for behavioral questions by using the STAR method (Situation, Task, Action, Result) and practice articulating your thought process for content design challenges. Be ready to discuss how your work contributes to operational efficiency and customer satisfaction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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