Chargé de projet marketing digital UX F/H - Alternance

📍 Job Overview

Job Title: Chargé de projet marketing digital UX F/H - Alternance

Company: Covéa

Location: Noisy-le-Grand, Île-de-France, France

Job Type: Temps complet (Full-time)

Category: Marketing Operations / Customer Experience

Date Posted: 2026-03-23

Experience Level: 0-2 years (Internship/Apprenticeship)

Remote Status: Hybrid

🚀 Role Summary

• This apprenticeship role focuses on enhancing digital and omnichannel customer journeys through data analysis, UX research, and strategic recommendations.

• You will be instrumental in piloting customer journey performance, gathering customer feedback, and identifying key areas for service and digital experience optimization.

• The position involves conducting marketing studies, monitoring the company's online reputation (e-reputation), and benchmarking competitive practices in customer experience (CX) and user experience (UX).

• You will also contribute to project management, from defining briefs to coordinating with cross-functional teams, with potential for ad-hoc UX/UI design tasks.

📝 Enhancement Note: This role is specifically an apprenticeship ("Alternance") for a Master's degree program. The "Chargé de projet marketing digital UX F/H" title, combined with "Parcours Clients" and "Expérience Client" departments, clearly indicates a focus on customer journey mapping, user experience research, and digital marketing strategy from a customer-centric perspective. The responsibilities suggest a strong emphasis on data-driven decision-making and process improvement within the customer lifecycle.

📈 Primary Responsibilities

• Customer Journey Optimization:

  • Pilot and analyze digital and omnichannel customer journeys, tracking key performance indicators (KPIs).
  • Compile and create dashboards for monitoring journey performance and disseminate insights.
  • Analyze customer feedback, including verbatim comments, reviews, and direct feedback.
  • Identify customer pain points (irritants) and areas for improvement within user flows.
  • Formulate actionable recommendations for optimizing customer experiences.
  • Contribute to the prioritization of optimizations and the development of the product/service roadmap.
  • Coordinate with relevant teams to ensure the timely execution of recommended improvements.

• Marketing Studies & Voice of Customer:

  • Monitor and manage the company's online reputation across review platforms and social media.
  • Conduct analyses of e-reputation data to identify trends and sentiment.
  • Perform studies and analyses of customer verbatim feedback collected through internal tools.
  • Conduct competitive benchmarking on customer voice collection, CX, and UX practices.
  • Analyze market trends and evolving consumer behaviors related to digital interactions.

• Project Management & Coordination:

  • Formalize, scope, and manage digital and omnichannel projects or initiatives.
  • Draft project briefs and specifications (briefs/EDB).
  • Coordinate project execution with various transversal teams.
  • Contribute to the animation of "customer experience" communities by managing agendas, coordinating participants, and preparing meeting minutes and reports.

• UX/UI Support (Optional):

  • Provide ad-hoc support for UX research activities.

  • Contribute to prototyping and the design of mock-ups and UI elements, depending on candidate profile and project needs.

📝 Enhancement Note: The responsibilities are highly detailed, covering a spectrum from data analysis and reporting to strategic recommendation and project coordination. The emphasis on "pilotage," "analyse," and "recommandations" for customer journeys, combined with "e-réputation" and "voix du client," positions this as a role that bridges marketing analytics, customer insights, and operational improvement within the digital space. The optional UX/UI component suggests a holistic approach to customer journey enhancement.

🎓 Skills & Qualifications

Education:

Experience:

• A first experience in digital or omnichannel environments (agency or client-side) is preferred.

Required Skills:

• Marketing & Digital: Strong understanding of digital marketing principles and customer journey mapping.

• UX/UI Knowledge: Familiarity with UX Design concepts such as personas, customer journeys, user testing (e.g., Hotjar, A/B testing), and research methods (interviews, surveys).

• Data Analysis: Proficiency in analyzing quantitative data (traffic, behavior, conversions) and qualitative data (verbatim feedback, reviews).

• Reporting & Dashboards: Ability to compile data and create clear, informative dashboards.

• Customer Insights: Skill in analyzing customer feedback and identifying key irritants and improvement opportunities.

• E-reputation Management: Experience or understanding of monitoring online reviews and social media sentiment.

• Project Management Fundamentals: Ability to contribute to project scoping, brief writing, and cross-functional coordination.

• Analytical & Synthesis Skills: A structured profile with a strong ability to analyze information and synthesize findings.

• Curiosity & Adaptability: Natural curiosity about evolving consumption patterns and customer behaviors; ability to learn and adapt quickly.

• Organizational Skills: Ability to manage multiple projects simultaneously and maintain good organization.

Preferred Skills:

• Experience with UX research methodologies (user interviews, surveys).

• Familiarity with prototyping and UI design tools.

• Experience with specific analytics platforms (e.g., Google Analytics, Hotjar).

• Knowledge of project management methodologies.

📝 Enhancement Note: The requirements clearly delineate between essential knowledge (UX Design, data analysis, customer feedback) and preferred experience (prior digital roles, advanced UX/UI tools). The emphasis on "curiosité naturelle" and "adaptabilité" highlights the learning-oriented nature of an apprenticeship role within a dynamic field. The mention of "Master spécialisé" confirms the academic alignment required for this "alternance."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Customer Journey Analysis Case Studies: Showcase examples of analyzing customer journeys, identifying pain points, and proposing data-driven optimizations. Quantify impact where possible.

• Data Visualization Examples: Include examples of dashboards or reports created to track KPIs and present insights from quantitative and qualitative data.

• Voice of Customer Synthesis: Present examples of how customer feedback (verbatim, reviews) was analyzed to derive actionable insights and recommendations.

• Project Contribution Examples: If possible, include examples of project briefs, coordination efforts, or project management contributions, highlighting your role and outcomes.

• UX Research/Design Samples (if applicable): If you have experience, include examples of personas, customer journey maps, wireframes, or user testing reports.

Process Documentation:

• Workflow Optimization Proposals: Demonstrate an understanding of how to document existing processes and propose clear, step-by-step improvements.

• Data Collection & Analysis Procedures: Illustrate your approach to gathering and analyzing customer data from various sources.

• Reporting & Communication Protocols: Show how you would structure reports and communicate findings to different stakeholders.

• Project Lifecycle Understanding: Outline your understanding of the typical phases of a digital project, from ideation to execution and monitoring.

📝 Enhancement Note: As this is an apprenticeship, the portfolio expectations will be framed around demonstrating potential and understanding rather than extensive professional experience. The emphasis should be on academic projects, personal initiatives, or any prior internships that showcase analytical thinking, understanding of customer journeys, data interpretation, and basic project contribution. The focus should be on the process of analysis and recommendation.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €1,200 - €1,600 per month (gross), depending on age, level of study, and duration of apprenticeship. This is based on French apprenticeship regulations and Covéa's stated commitment to remunerate "above the legal minimum for apprenticeships."

• Explanation: French law dictates minimum salary scales for apprentices based on age and year of study. Covéa's indication of "supérieure au minimum légal" suggests they will apply a more favorable rate within these parameters. The range reflects typical compensation for Master's level apprenticeships in France.

Benefits:

• Personalized Support: Dedicated guidance from a tutor and the team to support your learning and success.

• Intern Community: Access to a network of fellow apprentices for integration and peer support.

• Above Minimum Wage: Remuneration higher than the statutory minimum for apprenticeships.

• Performance Bonuses: Eligibility for profit-sharing and participation bonuses tied to Covéa's financial results.

• Hybrid Work: Option for up to 2 days of remote work per week, based on autonomy and company policy.

• Generous Paid Leave: 31 days of paid leave annually (pro-rata), plus 5 additional days specifically for exam preparation during the contract.

• On-site Amenities: Access to a company restaurant and/or meal vouchers.

• Employee Benefits Program: Numerous advantages available through the CSE (Comité Social et Économique).

• Sustainable Mobility: A package to cover part of commuting costs for carpooling, cycling, or car-sharing.

• Transport Subsidy: 75% coverage of public transport pass costs.

Working Hours:

• Standard French full-time working hours, typically 35-40 hours per week, with the possibility of hybrid work arrangements.

📝 Enhancement Note: The salary is explicitly stated as "above the legal minimum," so the provided range is an educated estimate based on common French apprenticeship compensation structures for Master's level students. The benefits package is comprehensive and highlights Covéa's commitment to its apprentices, including significant leave allowances and financial incentives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Mutualist Group)

Company Size: Large Enterprise (24,000+ employees globally)

Founded: Covéa is a long-standing mutualist group formed from the merger of several insurance entities (MAAF, MMA, GMF), with a history rooted in providing insurance and legal protection services. Its mission is to be the "hassle-remover of reference" in the market.

Team Structure:

• Department: Customer Experience Department, specifically the "Customer Journeys" team.

• Team Size: Approximately 13 collaborators, indicating a focused and potentially collaborative working environment.

• Reporting: The role is integrated within the Customer Experience department, suggesting close collaboration with various support functions and the Customer Relations Department.

• Cross-functional Collaboration: Significant interaction is expected with support functions and customer relations teams to implement journey improvements.

Methodology:

• Data-Driven Approach: The role heavily relies on analyzing quantitative and qualitative data to inform decisions and recommendations.

• Process Optimization: A core function is identifying and recommending improvements to existing customer journeys and services.

• Customer-Centricity: The entire department and role are focused on understanding and enhancing the customer experience.

• Agile/Iterative Elements: The mention of roadmaps and prioritization suggests an agile or iterative approach to implementing improvements.

Company Website: https://www.covea.com/

📝 Enhancement Note: Covéa's identity as a mutualist group emphasizes customer well-being and long-term relationships, which translates into a culture focused on trust, service, and customer satisfaction. The "hassle-remover" slogan directly supports the role's objective of smoothing out customer journeys. The team size suggests a hands-on environment where an apprentice can gain direct experience.

📈 Career & Growth Analysis

Operations Career Level: Apprenticeship/Internship (Entry-level, focused on learning and development).

Reporting Structure: The apprentice will report to a manager within the "Customer Journeys" team, likely a project manager or CX specialist, and will have a dedicated tutor for mentorship.

Operations Impact: This role directly impacts customer satisfaction and retention by improving the usability and effectiveness of digital touchpoints. By identifying and helping to resolve customer pain points, the apprentice contributes to a smoother customer experience, which is critical for an insurance provider like Covéa. The insights generated can influence strategic decisions regarding digital product development and customer service.

Growth Opportunities:

• Skill Development: Deepen expertise in digital marketing, UX research methodologies, data analysis, customer journey mapping, and project management within a large corporate environment.

• Industry Exposure: Gain invaluable experience in the insurance sector and understand its unique customer engagement challenges.

• Networking: Build professional connections within Covéa, particularly within the Customer Experience and Digital departments.

• Potential for Future Roles: Successful apprenticeships often serve as a strong foundation for future full-time roles within Covéa or the broader CX/Digital Marketing field.

• Mentorship: Benefit from personalized guidance from an experienced tutor and team members.

📝 Enhancement Note: This section frames the apprenticeship not just as a learning period but as a strategic entry point into the operations/CX field. The emphasis is on how the experience gained directly contributes to the company's goals and the apprentice's long-term career trajectory within customer-focused operations.

🌐 Work Environment

Office Type: Hybrid work model.

Office Location(s): The primary location is Noisy-le-Grand, Île-de-France, France, at 1 Rue Galilée. This is a suburban area east of Paris.

Workspace Context:

• Collaborative: The role involves working within a team of 13 and collaborating with various internal departments, suggesting a dynamic and interactive workspace.

• Tools & Technology: Access to standard office technology, likely including analytics platforms, project management tools, and communication software. Specific tools like Hotjar and A/B testing platforms are mentioned in qualifications, implying their availability or use.

• Team Interaction: Opportunities for regular interaction with colleagues, managers, and the dedicated tutor. The "community of apprentices" also provides a social and support network.

Work Schedule: Full-time, with a hybrid arrangement allowing up to 2 days of remote work per week, offering flexibility.

📝 Enhancement Note: The hybrid model is a key aspect, balancing office-based collaboration with remote flexibility. The location in Noisy-le-Grand is a typical corporate hub outside central Paris, often providing better amenities and accessibility via public transport for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and cover letter (if required) through the provided link.

• Initial Screening: A recruiter or hiring manager will review your application. If your profile aligns with the apprenticeship requirements (academic field, desired experience), you will be contacted.

• First Interview (Manager/Recruiter): This interview will likely focus on your motivation for the apprenticeship, your academic background, initial understanding of digital marketing and UX, and your fit with the team's culture. Be prepared to discuss your resume and any relevant projects.

• Potential Second Interview / Assessment: Depending on the process, there might be a follow-up interview or a practical exercise to assess your analytical skills, problem-solving approach, or presentation abilities. This could involve a small case study related to customer journey analysis or data interpretation.

• Final Decision: Based on the interviews and any assessments, the final decision will be made.

Portfolio Review Tips:

• Focus on Academic/Project Work: Since it's an apprenticeship, highlight relevant university projects, personal projects, or prior internship experiences.

• Structure Your Case Studies: For any project, clearly outline the objective, your role, the methods used (data analysis, research), the findings, and the recommendations or outcomes.

• Quantify Impact: Whenever possible, use numbers and metrics to demonstrate the impact of your work, even if it's from an academic project (e.g., "identified X% of user pain points," "proposed Y improvements that could lead to Z outcome").

• Showcase Analysis Skills: Clearly articulate your thought process for analyzing data (quantitative and qualitative) and how you derived insights.

• Tailor to the Role: Emphasize aspects of your work that align with customer journey optimization, UX research, data analysis, and digital marketing.

• Be Prepared to Discuss: Be ready to walk through your portfolio items and answer questions about your choices, challenges, and learnings.

Challenge Preparation:

• Anticipate Case Studies: Be prepared for hypothetical scenarios related to analyzing a customer journey, improving a digital service, or interpreting customer feedback data.

• Think Data-Driven: Practice formulating recommendations based on data, even if the data is hypothetical.

• Structure Your Answers: Use a clear framework (e.g., Situation, Task, Action, Result - STAR method) for behavioral questions and a logical structure for problem-solving tasks.

• Demonstrate Curiosity: Show your interest in understanding customer behavior and digital trends.

📝 Enhancement Note: The interview process is typical for apprenticeships, emphasizing academic background, motivation, and potential. The portfolio advice is tailored to showcase learning capabilities and analytical skills rather than extensive professional achievements.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics Platforms: Likely Google Analytics or similar web analytics tools for tracking traffic, user behavior, and conversion rates.

• Data Visualization Tools: Tools for creating dashboards (e.g., Power BI, Tableau, Google Data Studio, or built-in reporting features within other platforms).

• Customer Feedback Tools: Internal tools for collecting and analyzing verbatim comments, surveys, and reviews.

• Project Management Software: Tools for managing tasks, timelines, and team collaboration (e.g., Jira, Asana, Trello, or internal Covéa solutions).

• Collaboration Suites: Microsoft 365 (Teams, SharePoint, Office Suite) or Google Workspace.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• BI/Dashboarding: Power BI, Tableau, Google Data Studio, Qlik Sense.

• Customer Feedback Analysis: Specialized tools for sentiment analysis or internal database querying.

CRM & Automation:

• While not explicitly a CRM role, understanding CRM principles and how customer data flows is beneficial.

• UX/UI Specific:

  • User Testing Platforms: Hotjar (mentioned), UserTesting.com, or similar for heatmaps, session recordings, and user feedback.
  • A/B Testing Tools: Optimizely, Google Optimize, VWO.
  • Prototyping/Wireframing Tools: Figma, Sketch, Adobe XD, Balsamiq (for ad-hoc UI tasks).

📝 Enhancement Note: The tools mentioned are typical for roles involving digital marketing analytics, customer experience analysis, and project management. The emphasis on data visualization and customer feedback tools is particularly relevant to this position. Familiarity with UX/UI tools is a plus, especially for the optional design components.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A paramount value, driving all efforts to understand and improve the customer experience.

• Collaboration: Strong emphasis on working together across teams and departments to achieve common goals.

• Data-Driven Decision Making: Relying on insights from data to guide strategy and improvements.

• Continuous Improvement: A mindset focused on ongoing optimization and refinement of processes and services.

• Mutualism & Solidarity: As a mutualist group, Covéa likely values collective well-being, shared responsibility, and long-term commitment.

• Innovation: A drive to explore new approaches and technologies to better serve customers.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various teams, requiring strong communication and relationship-building skills.

• Feedback-Oriented: A culture that likely encourages constructive feedback to drive improvements.

• Knowledge Sharing: Opportunities to learn from experienced colleagues and share insights.

• Proactive Communication: Essential for managing projects and coordinating efforts across departments.

📝 Enhancement Note: Covéa's mutualist roots strongly influence its culture, promoting values that align with long-term customer relationships and employee well-being. This translates into a collaborative and service-oriented environment where data and continuous improvement are key drivers.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Large Organizations: Understanding the structure and processes of a large company like Covéa to effectively implement initiatives.

• Data Synthesis: Effectively synthesizing large volumes of data from various sources into actionable insights.

• Cross-functional Alignment: Gaining buy-in and coordinating actions across different departments with potentially competing priorities.

• Balancing Theory and Practice: Applying academic knowledge to real-world business challenges within the constraints of an apprenticeship.

• Pace of Change: Keeping up with evolving customer expectations and digital trends in a dynamic market.

Learning & Development Opportunities:

• Specialized Skill Development: Gaining hands-on experience in UX research, digital analytics, customer journey mapping, and project management.

• Industry Insights: Deep understanding of the insurance sector's customer experience landscape.

• Professional Networking: Building a network within a large, reputable organization.

• Mentorship: Receiving guidance from experienced professionals and a dedicated tutor.

• Exposure to Digital Transformation: Witnessing and contributing to digital initiatives within a major financial services group.

📝 Enhancement Note: This section highlights that challenges are often opportunities for growth, particularly in an apprenticeship setting. The exposure to a major industry player like Covéa offers significant learning potential.

💡 Interview Preparation

Strategy Questions:

• Motivation & Fit: "Why are you interested in this apprenticeship at Covéa?", "Why this specific role (Digital Marketing UX)?" "What do you know about Covéa and the insurance industry?" "How do your studies align with this position?"

  • Preparation: Research Covéa's mission, values, recent news, and its brands (MAAF, MMA, GMF). Understand the core concepts of digital marketing, UX research, and customer journeys. Articulate how your academic path has prepared you and what you hope to learn.

• Understanding of the Role: "How would you approach analyzing a customer journey to identify pain points?", "What KPIs would you monitor for a digital service?", "How would you use customer feedback to drive improvements?"

  • Preparation: Be ready to explain your thought process, referencing concepts like customer journey maps, user flows, common UX metrics (e.g., conversion rate, bounce rate, task completion), and qualitative analysis techniques.

• Problem-Solving & Analysis: "Imagine a customer is having trouble completing an online form. How would you investigate and propose a solution?"

Company & Culture Questions:

• "What are your strengths and weaknesses related to this role?", "How do you handle working on multiple projects simultaneously?", "Describe a time you had to adapt to a new situation or learn a new skill quickly."

  • Preparation: Prepare examples using the STAR method (Situation, Task, Action, Result) that showcase your analytical abilities, organizational skills, and adaptability. Align your answers with Covéa's values (customer-centricity, collaboration).

• "What are your career aspirations after this apprenticeship?"

Portfolio Presentation Strategy:

• Concise Explanations: For each portfolio item, clearly state the objective, your role, the methodology, key findings, and the outcome or recommendations.

• Highlight Analytical Process: Emphasize how you analyzed data or conducted research, not just the results. Show your critical thinking.

• Demonstrate Understanding: Explain why you made certain choices in your projects, linking them back to UX principles or marketing objectives.

• Be Ready for Questions: Anticipate questions about your project choices, challenges faced, and what you learned.

• Visual Clarity: If presenting slides, ensure they are clean, well-organized, and easy to follow.

📝 Enhancement Note: Interview preparation should focus on demonstrating proactive learning, analytical capabilities, and a genuine interest in customer experience and Covéa's mission. The portfolio discussion is key for an apprenticeship role.

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📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Resume Optimization: Tailor your resume to highlight your Master's program in Digital Marketing/UX-UI, any relevant academic projects, and any prior experience in digital or customer-facing roles. Use keywords from the job description such as "Digital Marketing," "UX," "Customer Journeys," "Data Analysis," and "Project Management."

• Portfolio Preparation: Curate 2-3 strong examples from your academic work or personal projects that showcase your analytical skills, understanding of customer journeys, data interpretation, and problem-solving abilities. Focus on clear articulation of your process and findings.

• Interview Practice: Prepare to discuss your motivation for an apprenticeship, your understanding of the role and Covéa, and practice answering behavioral and situational questions using the STAR method. Be ready to walk through your portfolio items.

• Company Research: Thoroughly research Covéa, its brands (MAAF, MMA, GMF), its mutualist values, and its mission as a "hassle-remover." Understand its position in the insurance market and its commitment to customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.