Brand Designer - LATAM (Remote)

📍 Job Overview

Job Title: Brand Designer - LATAM (Remote)
Company: NILO BRANDS, INC.
Location: Costa Rica
Job Type: Full-Time
Category: Marketing & Creative Operations / E-Commerce Operations
Date Posted: October 20, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of Brand Design, Digital Marketing, and E-Commerce Operations, requiring a blend of creative execution and operational oversight.
• Responsibilities include crafting visually compelling brand assets, managing social media engagement, and ensuring the smooth performance of e-commerce platforms like Shopify and Amazon.
• The position demands strong proficiency in design software and a hands-on approach to content creation and customer interaction across digital channels.
• This role is critical for maintaining brand consistency and driving growth in both online and retail environments for a fast-paced beverage brand.

📝 Enhancement Note: While the title is "Brand Designer," the "About the Role" section clearly indicates a significant blend of marketing coordination and e-commerce operations. This suggests the role will involve more than just visual design, encompassing strategic content creation, community management, and direct e-commerce platform management, making it a key GTM (Go-To-Market) support function.

📈 Primary Responsibilities

• Brand Design & Content Creation:
  • Design and update packaging, labels, marketing collateral, and digital assets to align with NILO®'s established visual identity and brand guidelines.
  • Develop creative concepts for marketing campaigns, including art direction for photography and initial copywriting.
  • Ensure consistent brand representation across all consumer touchpoints, both online and offline.
• Community & Customer Engagement:
  • Manage and grow NILO®'s social media presence across platforms like Instagram, TikTok, and Facebook, fostering authentic engagement.
  • Coordinate and execute influencer marketing campaigns and strategic brand collaborations.
  • Act as a point of contact for customer inquiries and feedback on Shopify and Amazon platforms, ensuring timely and brand-aligned responses.
• E-Commerce Operations:
  • Oversee daily Shopify order processing and ensure efficient, accurate fulfillment.
  • Optimize product listings, including visual assets and descriptive content, on both Shopify and Amazon Seller Central to enhance discoverability and conversion rates.
  • Monitor and analyze performance metrics on e-commerce platforms to identify areas for improvement.

📝 Enhancement Note: The responsibilities clearly indicate a need for an individual who can bridge creative output with direct operational impact on sales channels. The mention of "ensuring seamless performance across Shopify and Amazon" and "overseeing daily Shopify orders" points directly to core e-commerce operations tasks that go beyond typical brand design roles.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field (preferred).

Experience:

• 2+ years of experience in brand design, marketing coordination, or similar creative roles.
• Demonstrated experience in managing social media channels and executing influencer collaborations.
• Hands-on experience with e-commerce platforms, specifically Shopify and Amazon Seller Central.

Required Skills:

• Brand Design: Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent design software for creating marketing materials, packaging, and digital assets.
• Digital Content Creation: Strong skills in visual storytelling, copywriting, and developing engaging content for various digital platforms.
• Social Media Management: Proven ability to manage and grow social media channels (Instagram, TikTok, Facebook, etc.), including content planning, scheduling, and community engagement.
• E-Commerce Platform Proficiency: Working knowledge of Shopify for order management and Amazon Seller Central for listing optimization and customer service.
• Communication Skills: Excellent written and verbal communication in English, essential for customer interaction and internal collaboration.
• Organizational Skills: Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

• Familiarity with analytics tools such as Google Analytics, Meta Insights, and e-commerce platform-specific analytics for performance tracking and reporting.
• Photography art direction experience.
• Understanding of A/B testing principles for optimizing digital assets and listings.

📝 Enhancement Note: The requirement for a portfolio showcasing branding, digital content, and marketing work is crucial. This suggests that the company values tangible proof of past performance and creative capability directly relevant to the blend of design and operational tasks. The "2+ years of experience" combined with the breadth of responsibilities indicates a mid-level role where practical application and self-sufficiency are expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in brand identity development, including logo design, brand guidelines, and application across various collateral.
• Examples of digital content creation, demonstrating ability to produce engaging visuals and copy for social media, websites, and email marketing.
• Case studies or project examples that highlight successful e-commerce initiatives, such as product listing optimization or campaign execution on platforms like Shopify or Amazon.
• Projects demonstrating an understanding of maintaining brand consistency across diverse marketing channels.

Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to demonstrate an understanding of processes involved in:
  • Workflow design for content creation and campaign deployment.
  • System integration for e-commerce order management and customer service.
  • Performance tracking and reporting for digital and e-commerce channels.

📝 Enhancement Note: The explicit requirement for a portfolio is paramount for this role. It suggests that the hiring team will heavily weigh practical demonstration of skills over theoretical knowledge. Candidates should prepare to walk through their portfolio, explaining their design process, the strategic thinking behind their marketing efforts, and the measurable impact of their work on sales or brand engagement, especially within an e-commerce context.

💵 Compensation & Benefits

Salary Range:

• Estimate: $45,000 - $65,000 USD annually.
• Rationale: This estimate is based on the job requirements (mid-level experience, hybrid skill set in design and e-commerce operations), the remote-first nature for LATAM, and general market rates for similar roles in Costa Rica and broader Latin America. Factors influencing this range include specific experience, the candidate's portfolio strength, and the precise responsibilities managed. The role is listed as Full-Time, implying a standard work week.

Benefits:

• Competitive compensation package.
• Paid time off and holidays.
• Opportunities for professional growth and advanced training.
• Exposure to a fast-paced, creative environment with significant impact.
• Opportunity to be part of a rapidly growing brand in the beverage industry.

Working Hours:

• Approximately 40 hours per week, aligning with a full-time commitment.
• The remote nature of the role offers flexibility in managing daily schedules, provided that core business hours for collaboration and timely response to orders and customer inquiries are met.

📝 Enhancement Note: Salary has not been provided. The estimated range is based on industry benchmarks for a Brand Designer with E-commerce Operations responsibilities in LATAM. Candidates should be prepared to discuss their salary expectations based on this estimate and their experience. The benefits package is standard but emphasizes growth and impact, which are attractive for ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically, premium, plant-based juices). Company Size: Based on the LinkedIn data inferred from the company URL and typical company structures, NILO BRANDS, INC. is likely a growing startup or mid-sized company, potentially ranging from 50-200 employees. This implies a dynamic, agile environment. Founded: Not explicitly stated, but described as "one of the fastest-growing beverage brands in the U.S.," suggesting a relatively young but rapidly scaling organization.

Team Structure:

• The role reports to a marketing or e-commerce lead, with potential for close collaboration with product development, sales, and operations teams.
• As a remote role, the team likely operates with a high degree of autonomy, emphasizing clear communication and established digital collaboration tools.
• Cross-functional collaboration will be key, involving input from sales on product performance, marketing on campaign strategy, and operations on fulfillment efficiency.

Methodology:

• NILO® appears to operate with a data-driven approach, leveraging analytics to inform design, marketing, and e-commerce strategies.
• The emphasis on "creativity, innovation, and authenticity" suggests a culture that values fresh ideas and genuine brand storytelling.
• A fast-paced, agile methodology is expected, allowing for quick iteration and adaptation to market trends.

Company Website: drinknilo.com

📝 Enhancement Note: The company's description as a "fast-growing beverage brand" and its focus on "premium, plant-based, and better-for-you juices" indicates a market-conscious and health-oriented ethos. For operations professionals, this means working within a product category that requires attention to detail in branding, customer experience, and supply chain integrity, even if the latter is not directly managed by this role.

📈 Career & Growth Analysis

Operations Career Level: This role sits at the intersection of Brand Design and E-commerce Operations, representing a mid-level position. It requires a candidate who can independently execute design tasks while also managing operational workflows and customer interactions within e-commerce platforms. The scope includes both creative output and direct impact on sales channels.

Reporting Structure: The candidate will likely report to a Marketing Manager, E-commerce Manager, or a similar leadership role overseeing digital presence and sales channels. Direct collaboration with other marketing, design, and potentially sales operations team members is expected.

Operations Impact: The Brand Designer plays a crucial role in shaping the customer's perception of NILO® through visual branding and content. Their work directly influences customer acquisition and retention through optimized online presence, engaging social media, and positive customer service interactions on e-commerce platforms, thereby impacting overall revenue and brand equity.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce platform management (Shopify, Amazon) or advanced digital marketing analytics.
• Brand Strategy: Potential to take on more strategic brand development responsibilities as the company scales.
• Leadership Potential: With proven success, opportunities may arise to manage specific marketing or e-commerce functions, or to lead junior team members in design and content creation.
• Industry Exposure: Gaining hands-on experience in the rapidly growing plant-based beverage market.

📝 Enhancement Note: For operations professionals, this role offers a unique path to blend creative skills with direct commercial responsibilities. Growth could involve specializing in revenue operations through e-commerce optimization or expanding into broader GTM strategy roles, leveraging the combined understanding of brand and sales channel performance.

🌐 Work Environment

Office Type: Fully Remote. This means the employee will work from their own location, with no requirement for physical presence in a central office.

Office Location(s): The role is open to candidates located in LATAM, with Costa Rica being specified as a location. This implies a need for candidates comfortable working across different Latin American time zones and potentially with Spanish as a primary language, although English proficiency is required for the role.

Workspace Context:

• Collaboration: Expect a digitally-driven collaboration environment using tools like Slack, Zoom, and project management software.
• Tools & Technology: Access to necessary design software (Adobe Creative Suite) will be required, likely on the employee's own equipment. Proficiency with e-commerce platforms and analytics tools is essential.
• Team Interaction: Regular virtual meetings, team check-ins, and cross-functional project discussions will be the primary modes of interaction.

Work Schedule:

• Approximately 40 hours per week.
• While fully remote, candidates must be available to manage daily e-commerce operations, respond to customer inquiries promptly, and participate in scheduled team meetings. Flexibility exists, but core availability during business hours for key markets is implied.

📝 Enhancement Note: The fully remote nature requires a high degree of self-discipline and proactive communication. Operations candidates should be adept at managing their time and workflow without direct supervision, utilizing digital tools for seamless collaboration and task completion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications and creative output.
• Skills Assessment/Portfolio Review: A dedicated session to review the candidate's portfolio, discuss design choices, marketing strategies, and e-commerce experience. Expect questions about specific projects, challenges faced, and outcomes achieved.
• Hiring Manager Interview: A discussion with the hiring manager to assess cultural fit, communication skills, and alignment with company values.
• Potential Task/Case Study: A small design or strategy task may be assigned to evaluate practical skills and problem-solving abilities within a time constraint.
• Final Interview: Potentially with senior leadership to discuss role impact and long-term vision.

Portfolio Review Tips:

• Showcase Breadth: Ensure your portfolio demonstrates strength in both brand design and digital/e-commerce marketing. Include examples of packaging, social media campaigns, digital ads, and optimized product listings.
• Highlight Process: For each project, explain your design thinking, strategic approach, the tools used, and the problem you were solving.
• Quantify Impact: Wherever possible, include metrics demonstrating the success of your work (e.g., engagement rates, conversion improvements, sales lift). For e-commerce, focus on results related to listings, orders, or customer feedback.
• Tailor to NILO®: Emphasize projects that align with NILO®'s brand aesthetic (premium, plant-based, healthy) and their target audience.
• Prepare for E-commerce Questions: Be ready to discuss your experience with Shopify, Amazon Seller Central, and how you've used these platforms to drive sales or improve customer experience.

Challenge Preparation:

• If a design or content challenge is given, focus on understanding the brief thoroughly.
• Prioritize clarity, brand alignment, and strategic thinking in your approach.
• Practice articulating your process and rationale concisely.

📝 Enhancement Note: Given the hybrid nature of the role, the portfolio is the most critical component. Candidates should prepare to articulate how their design skills directly support e-commerce operations and revenue growth, showcasing a holistic understanding of the GTM process.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential for packaging, marketing materials, digital assets).
• Prototyping/UI Tools: Potentially Figma or Sketch for digital asset creation and wireframing.

E-Commerce Platforms:

• Shopify: For order management, product listing, and e-commerce site operations.
• Amazon Seller Central: For product listing optimization, inventory management, and customer service on the Amazon marketplace.

Analytics & Reporting:

• Google Analytics: For website traffic and user behavior analysis.
• Meta Insights (Facebook/Instagram Analytics): For social media performance tracking.
• E-commerce Platform Analytics: Built-in reporting within Shopify and Amazon Seller Central for sales, conversion rates, and customer data.

Communication & Collaboration:

• Slack: For real-time team communication.
• Zoom/Google Meet: For virtual meetings and video conferencing.
• Project Management Tools: Potentially Asana, Trello, or Monday.com for task and project tracking.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a hard requirement. Experience with Shopify and Amazon Seller Central is also critical for the operational aspects of the role. Familiarity with analytics tools will allow the candidate to demonstrate the impact of their work and contribute to data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and unique approaches to branding and marketing.
• Authenticity: Commitment to genuine brand storytelling and customer engagement.
• Customer Focus: Prioritizing customer satisfaction through responsive communication and quality products.
• Efficiency & Agility: Ability to adapt quickly to market changes and manage multiple tasks effectively in a fast-paced environment.
• Data-Driven Decision Making: Utilizing analytics to inform strategy and measure success.

Collaboration Style:

• Remote & Digital: Primarily collaborative through digital channels, requiring strong written and verbal communication skills.
• Cross-Functional: Expect to work closely with various departments, contributing a blend of creative and operational insights.
• Proactive Communication: Emphasis on proactive updates and clear articulation of needs and progress.

📝 Enhancement Note: For operations professionals, understanding NILO's values means appreciating how creativity and authenticity translate into tangible brand experiences that drive customer loyalty and sales. Efficiency and agility are key operational tenets that will guide how work is managed and executed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Operational Demands: Effectively managing diverse responsibilities spanning design, content, community engagement, and e-commerce operations.
• Remote Work Management: Maintaining high productivity and seamless communication while working remotely across different time zones.
• Rapid Growth Environment: Adapting to the fast-paced scaling of a growing brand, which may involve evolving processes and priorities.
• Brand Consistency: Ensuring brand integrity across all touchpoints, especially with multiple digital and retail channels.

Learning & Development Opportunities:

• E-commerce Specialization: Gaining deeper expertise in optimizing sales channels like Shopify and Amazon.
• Digital Marketing Strategy: Developing comprehensive digital marketing campaigns from concept to execution.
• Brand Building: Contributing to the growth and strategic direction of a rapidly expanding beverage brand.
• Cross-Functional Exposure: Working with diverse teams to understand the broader business operations.

📝 Enhancement Note: The primary challenge for an operations-minded candidate will be to translate creative output into measurable business outcomes and manage the operational workflows efficiently. Growth opportunities lie in becoming a well-rounded GTM professional with expertise in both brand expression and direct sales channel management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple projects with competing deadlines. How did you prioritize and manage your workload?" (Tests organizational skills and prioritization).
• "How do you ensure brand consistency across different marketing platforms and collateral?" (Assesses understanding of brand guidelines and execution).
• "Walk us through your process for optimizing a product listing on an e-commerce platform like Shopify or Amazon. What metrics do you focus on?" (Evaluates e-commerce operational knowledge and data focus).
• "How do you approach creating engaging content for social media? Provide an example of a successful campaign you managed." (Tests content creation strategy and execution).

Company & Culture Questions:

• "What interests you most about NILO® and our mission?" (Assesses research and cultural alignment).
• "How do you stay updated on design trends and e-commerce best practices?" (Gauges commitment to continuous learning).
• "Describe your ideal remote work environment and how you maintain productivity." (Evaluates self-management and remote work readiness).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the impact achieved. For each project, clearly state the objective, your role, the process, the tools used, and the results.
• E-commerce Focus: Highlight specific projects where your design or marketing efforts directly contributed to e-commerce success (e.g., improved conversion rates, successful product launches, enhanced customer engagement on platforms).
• Quantify Results: Use numbers and data to demonstrate the impact of your work. For example, "Increased engagement by 25%," "Improved product listing conversion rate by 10%," or "Managed 50+ customer inquiries per week on Amazon."
• Brand Alignment: Show how your work reflects brand identity and target audience appeal, especially relevant to NILO®'s premium, plant-based positioning.

📝 Enhancement Note: Candidates should prepare to speak to both their design capabilities and their operational knowledge of e-commerce platforms. The interview will likely probe how their creative work directly supports business objectives like sales, customer acquisition, and brand loyalty.

📌 Application Steps

To apply for this Brand Designer - LATAM (Remote) position:

• Submit your application through the provided link on workable.com.
• Customize Your Resume: Tailor your resume to highlight experience in brand design, digital marketing, social media management, and e-commerce operations (Shopify, Amazon). Use keywords from the job description.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant work (branding, digital content, e-commerce examples), and includes quantifiable results where possible. Be ready to present it virtually.
• Research NILO®: Familiarize yourself with NILO®'s products, brand voice, and current marketing efforts. Understand their target audience and competitive landscape.
• Practice Your Pitch: Be prepared to articulate your qualifications, explain your process, and discuss your portfolio with confidence, focusing on how your skills align with NILO®'s needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.