Marketing & Brand Designer

📍 Job Overview

Job Title: Marketing & Brand Designer Company: SpotHopper Location: Remote Job Type: Full-Time Category: Marketing & Brand Design Date Posted: 2025-10-20 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual identity and brand consistency across all customer-facing marketing channels, including website, social media, email campaigns, and sales collateral.
• Translate marketing strategy and copy into high-impact visual designs that drive engagement and conversion for a leading marketing software platform.
• Collaborate closely with content, lifecycle marketing, and engineering teams to execute integrated marketing campaigns and brand storytelling initiatives.
• Evolve and maintain the company's visual system, brand guidelines, and asset library to ensure a cohesive and modern brand experience.

📝 Enhancement Note: This role is a hands-on design position focused on executing and evolving the brand's visual presence. The emphasis is on creating effective marketing assets and maintaining brand integrity, with opportunities to influence the future direction of the visual identity. The "Marketing & Brand Designer" title suggests a dual focus on both the strategic application of brand elements in marketing campaigns and the tactical execution of design assets.

📈 Primary Responsibilities

• Design and maintain a wide range of marketing assets, including website pages, email templates, social media graphics, paid ad creatives, and sales enablement materials.
• Ensure visual brand consistency across all owned and paid marketing channels, acting as the primary brand guardian for external communications.
• Collaborate closely with the Senior Content Manager, Email Lifecycle Manager, and VP of Marketing to translate campaign strategies and brand narratives into compelling visuals.
• Partner with the Engineering team to implement visual updates and design elements on the company website using their proprietary CMS.
• Maintain strong alignment with the Product Design team to ensure cohesive brand representation across both marketing and product experiences.
• Manage and organize the company's visual asset library, including logos, comprehensive brand guidelines, design templates, and image repositories.
• Proactively identify opportunities to enhance the brand's visual identity and propose creative solutions for design improvements.
• Direct and manage freelance designers or external vendors for overflow work or specialized design projects as needed.

📝 Enhancement Note: The responsibilities highlight a blend of execution and strategic input. The emphasis on "owning" visual identity and "evolving" the visual system suggests a need for proactive initiative. Collaboration with Engineering on CMS implementation and Product Design for brand cohesion indicates a need for strong communication and understanding of technical/product constraints.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles of this nature. Equivalent practical experience will also be considered.

Experience: 3-5 years of dedicated experience in brand design, marketing design, or visual design, with a strong preference for experience within SaaS, B2B, or tech-forward companies.

Required Skills:

• Demonstrated expertise in brand design principles and visual identity development.
• Proven ability to create high-impact visual assets for digital marketing channels, including web, email, social media, and paid advertising.
• Advanced proficiency in Figma, including a deep understanding of components, styles, responsive design techniques, and managing shared libraries.
• Solid grasp of fundamental design principles: layout, typography, color theory, and responsive design best practices.
• Experience collaborating effectively with cross-functional teams, including content creators, marketers, and engineers, to bring creative projects to fruition.
• Exceptional organizational skills with a proven ability to manage multiple design projects and requests concurrently, meeting deadlines consistently.
• A proactive, solutions-oriented mindset coupled with a keen eye for clean, modern, and effective visual design.

Preferred Skills:

• Experience in developing, refining, or managing a comprehensive design system.
• Familiarity with AI-powered design tools (e.g., Adobe Firefly, Canva Magic, Midjourney) and integrating AI into design workflows.
• Basic motion design or video editing skills for creating engaging content for platforms like Reels, Shorts, or paid ad campaigns.
• Previous experience working with brands in the restaurant, hospitality, or food-adjacent industries.
• Prior experience in leading and managing freelance designers or external creative vendors.
• Comfort in preparing visual specifications for engineering teams or contributing to design workflows within a Content Management System (CMS).
• Experience designing micro-interactions or subtle UI animations to enhance web user experiences.
• Ability to prototype motion and transitions within Figma or effectively hand off animation specifications to engineering teams.

📝 Enhancement Note: The "Bonus if You Have" section indicates a strong desire for candidates who can go beyond standard marketing design. Experience with design systems, AI tools, and motion graphics points towards a forward-thinking design team. The emphasis on Figma proficiency is critical, as it's the primary tool for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of digital marketing design work, including website examples, email campaigns, social media graphics, and sales enablement materials.
• Demonstrate the ability to translate marketing strategy and copy into visually compelling designs that drive specific business outcomes (e.g., engagement, conversion).
• Include examples of how you've maintained brand consistency across various channels and ensured a cohesive visual identity.
• Showcase your proficiency in Figma, highlighting its use for components, styles, responsive design, and collaborative workflows.

Process Documentation:

• Provide case studies or examples of your process for developing marketing assets from brief to final delivery, highlighting your workflow and collaboration methods.
• Illustrate how you approach translating complex information or strategies into clear, effective visual communications.
• Show examples of how you've managed design projects, including prioritization, stakeholder communication, and meeting deadlines.

📝 Enhancement Note: A strong portfolio is explicitly stated as a requirement. For this role, the portfolio should not only display aesthetic quality but also demonstrate strategic thinking, understanding of marketing objectives, and technical proficiency in Figma. Examples showing process, problem-solving, and collaboration will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Base Salary: $85,000 - $110,000 USD per year.
• Senior Brand Designer (Potential for higher scope): $105,000 - $130,000 USD per year.

Benefits:

• While specific benefits are not detailed in the provided text, typical benefits for a full-time, remote role at a growing tech company like SpotHopper may include:
  • Comprehensive health, dental, and vision insurance.
  • Paid time off (PTO) and holidays.
  • 401(k) retirement plan with potential company match.
  • Stock options or equity participation.
  • Professional development stipends or opportunities for training and conferences.
  • Home office setup stipend.
  • Team-building events (virtual or in-person).

Working Hours:

• The role is listed as Full-Time, typically implying around 40 hours per week. As a remote position, there may be flexibility in daily scheduling, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary ranges provided are competitive for a Marketing & Brand Designer role, with a clear distinction for a potentially more senior designation. The absence of detailed benefits information suggests candidates should inquire during the interview process. The "40 hours" is an industry standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Software, AI Technology, Food & Beverage (serving restaurants/bars). Company Size: SpotHopper was launched in 2015 and has quickly become a leading platform, recently recognized as one of the 100 fastest-growing AI companies. This suggests a dynamic, growth-oriented environment, likely with a team size that has scaled significantly, possibly ranging from 50-200 employees, but with aspirations for larger growth. Founded: 2015.

Team Structure:

• The Marketing & Brand Designer will be part of the marketing team, collaborating closely with the Senior Content Manager, Email Lifecycle Manager, and VP of Marketing.
• Reporting structure likely places the designer under the VP of Marketing or a Marketing Director.
• Close cross-functional collaboration is expected with Engineering (for website implementation) and Product Design (for brand cohesion).

Methodology:

• SpotHopper emphasizes data-driven approaches, as evidenced by their focus on ROI for restaurants and their recognition as an AI company.
• Workflow planning and optimization are key, as the company provides an "all-in-one" platform to save small businesses time and money.
• Automation and efficiency are core tenets, both in the product offered and likely within their internal operations.

Company Website: [SpotHopper Website URL - to be inserted if available]

📝 Enhancement Note: SpotHopper operates in a fast-paced tech environment, serving the restaurant industry. The culture likely values innovation, efficiency, and a strong understanding of customer needs (small businesses). The company's growth trajectory suggests an environment where design plays a crucial role in communicating value and building brand recognition.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor. It requires significant hands-on design skill and a solid understanding of marketing principles, with opportunities to influence brand direction. It's a step beyond junior design roles, demanding autonomy and project ownership.

Reporting Structure: The designer will report to a marketing leadership role (likely VP of Marketing or Marketing Director) and work in close conjunction with content and lifecycle marketing managers. This structure provides guidance while allowing for significant creative input.

Operations Impact: The visual output of this role directly impacts customer perception, brand recognition, lead generation, and ultimately, customer acquisition and retention for SpotHopper. High-quality, on-brand design is critical for building trust with restaurant owners and driving engagement with marketing materials.

Growth Opportunities:

• Specialization: Deepen expertise in brand systems, motion graphics, or AI-assisted design workflows.
• Leadership: Potentially grow into a Senior Brand Designer role, leading larger design initiatives or managing junior designers/freelancers more extensively.
• Cross-functional: Gain deeper insights into marketing strategy, product design, and engineering processes, potentially leading to broader GTM roles.
• Skill Development: Access to professional development resources, conferences, and training to stay ahead of design trends and technologies.

📝 Enhancement Note: The role offers a clear path for growth within design and marketing functions. The emphasis on evolving the visual system and potential promotion to "Senior Brand Designer" indicates a structured approach to career progression for high performers.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and allows candidates from various locations to apply. Office Location(s): Remote, implying no fixed physical office requirement. Candidates can work from anywhere, though time zone alignment for collaboration might be preferred.

Workspace Context:

• The remote environment necessitates strong self-discipline, excellent communication skills, and proficiency with digital collaboration tools.
• Access to standard design software and reliable internet is crucial. SpotHopper likely provides access to necessary cloud-based collaboration and project management tools.
• Opportunities for virtual team interaction through regular meetings, stand-ups, and informal check-ins.

Work Schedule:

• Full-time, likely around 40 hours per week. While remote, maintaining consistent availability during core business hours for team collaboration and meetings is expected. Flexibility may exist for personal needs, provided work responsibilities are met.

📝 Enhancement Note: The remote nature of the role requires candidates to be self-motivated and adept at virtual communication. The company culture is likely geared towards asynchronous work where possible, balanced with synchronous collaboration for key initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design style alignment.
• Hiring Manager Interview: Discussion about your experience, design philosophy, and how you approach marketing design challenges. This stage will likely delve into your portfolio.
• Design Exercise/Challenge: A practical design task to evaluate your creative problem-solving skills, ability to interpret briefs, and proficiency in Figma. This might involve creating a specific marketing asset or proposing improvements to an existing one.
• Team/Cross-functional Interviews: Meetings with potential collaborators (e.g., Content Manager, Engineering representative) to assess cultural fit, communication style, and ability to work within a team.
• Final Interview: Potentially with senior leadership (VP of Marketing) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand identity, digital marketing design (web, email, social), and your proficiency in Figma.
• Showcase Process: For key projects, include a brief overview of your thought process, the problem you were solving, your design decisions, and the outcomes or impact.
• Highlight Figma Mastery: Clearly demonstrate your use of components, styles, responsive layouts, and collaborative features within Figma.
• Quantify Impact: If possible, include metrics or results that show how your designs contributed to marketing goals (e.g., increased click-through rates, improved engagement).
• Tailor to SpotHopper: Briefly explain why your work and approach are a good fit for SpotHopper's mission and brand.

Challenge Preparation:

• Deconstruct the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if available.
• Focus on Strategy: Before jumping into design, outline your approach, target audience, and key messaging.
• Time Management: Allocate your time effectively across concepting, designing, and preparing your presentation.
• Presentation Clarity: Be prepared to articulate your design decisions, process, and how your solution addresses the brief's objectives.

📝 Enhancement Note: The interview process is designed to assess not just design talent but also strategic thinking, collaboration skills, and cultural fit. A strong, well-presented portfolio is paramount, and preparation for a design challenge is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement for all aspects of design, including UI, responsive layouts, components, and collaboration.
• Adobe Creative Suite: While Figma is primary, familiarity with Photoshop and Illustrator for asset creation or manipulation may be beneficial.

Analytics & Reporting:

• While not directly a design tool, understanding how to design for conversion and engagement implies an awareness of analytics. The designer may need to interpret data from tools like Google Analytics or marketing platform dashboards to inform design decisions.

CRM & Automation:

• Familiarity with how designs are implemented in marketing automation platforms (e.g., for email campaigns) and potentially within a CMS for website updates. Experience with tools that integrate with CRM systems could be a plus.

📝 Enhancement Note: Figma is the central tool for this role. Proficiency here is non-negotiable. Understanding how designs integrate with marketing platforms and CMS is also key to success.

👥 Team Culture & Values

Operations Values: SpotHopper's mission to help small businesses suggests values centered around:

• Customer Focus: A deep understanding of and commitment to serving the needs of local restaurants and bars.
• Innovation: Driving forward with AI and next-generation marketing technology.
• Efficiency & ROI: Delivering tangible value and measurable results for clients.
• Collaboration: Working effectively across teams to achieve shared goals.
• Growth Mindset: Embracing challenges and continuous improvement.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing managers, content creators, and engineers, requiring clear communication and the ability to translate between different disciplines.
• Feedback Exchange: A culture that encourages constructive feedback on designs to ensure they meet strategic objectives and brand standards.
• Knowledge Sharing: Openness to sharing best practices, design trends, and insights across the team.

📝 Enhancement Note: The company's focus on empowering small businesses likely shapes a culture of helpfulness and tangible impact. The design role is expected to contribute directly to the company's success and its clients' success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring all marketing assets adhere to brand guidelines while still being fresh and effective for specific campaigns.
• Rapid Iteration: Working in a fast-paced tech environment may require quick turnarounds on design requests.
• Remote Collaboration Effectiveness: Maintaining strong communication and creative synergy in a fully remote setting.
• Evolving Visual Identity: Taking an existing brand and strategically evolving it requires careful consideration, research, and buy-in.

Learning & Development Opportunities:

• Design System Expertise: Opportunity to build or significantly contribute to a robust design system, a highly valuable skill.
• AI in Design: Experimenting with and integrating AI tools into design workflows.
• Industry Exposure: Gaining deep knowledge of the restaurant and hospitality marketing landscape.
• Cross-functional Acumen: Developing a strong understanding of marketing strategy, content creation, and technical implementation.

📝 Enhancement Note: This role offers significant opportunities for professional development in a growth-stage company. The challenges are typical of dynamic tech environments and provide fertile ground for skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving our current visual identity to better reflect our AI-driven capabilities?" (Tests strategic thinking and brand understanding).
• "Walk us through a marketing campaign you designed from concept to execution. What were the objectives, your process, and the results?" (Assesses process, collaboration, and impact).
• "Describe a time you had to balance brand consistency with the need for a visually distinct campaign. How did you achieve it?" (Evaluates problem-solving and creative execution).

Company & Culture Questions:

• "What do you know about SpotHopper and our mission? How does your design philosophy align with our values?" (Tests research and cultural alignment).
• "How do you prefer to collaborate with content creators and engineers in a remote setting?" (Assesses teamwork and communication skills).
• "How do you measure the success of your design work in a marketing context?" (Focuses on impact and data-driven approach).

Portfolio Presentation Strategy:

• Start with the "Why": For each project, explain the business objective and your role.
• Showcase Figma: Demonstrate your use of components, styles, and responsive design within Figma.
• Highlight Process & Problem-Solving: Explain the challenges you faced and how you overcame them.
• Quantify Results: If possible, present metrics or outcomes that demonstrate the effectiveness of your designs.
• Keep it Concise: Focus on the most relevant and impactful projects, ensuring a clear narrative for each.

📝 Enhancement Note: Be prepared to discuss your design process in detail, demonstrate your Figma skills, and articulate how your work drives business results. Understanding SpotHopper's mission and target audience is crucial.

📌 Application Steps

To apply for this Marketing & Brand Designer position:

• Submit your application through the Greenhouse portal.
• Curate your portfolio: Ensure it prominently features your best work in brand identity, digital marketing assets (web, email, social), and clearly demonstrates your advanced Figma skills. Tailor your selection to highlight relevance to SaaS/tech and the restaurant industry if possible.
• Optimize your resume: Highlight your 3-5 years of experience, specific design achievements, proficiency in Figma, and experience with cross-functional collaboration. Use keywords like "Brand Design," "Visual Design," "Figma," "Marketing Assets," and "SaaS."
• Prepare your portfolio presentation: Practice walking through 2-3 key projects, focusing on strategy, process, your role, and quantifiable outcomes. Be ready to discuss your design philosophy and how it aligns with SpotHopper's mission.
• Research SpotHopper: Understand their product, target market (restaurants/bars), and current brand presence. Think about how your design approach can contribute to their growth and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.