Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Meriton Location: Irving, Texas, United States Job Type: Full-Time Category: Marketing / Art & Design Date Posted: October 20, 2025 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• Drive brand integrity and visual storytelling across a diverse portfolio of B2B HVAC companies.
• Conceptualize and execute innovative digital and print design solutions that enhance marketing effectiveness and brand presence.
• Collaborate cross-functionally to support internal and external marketing endeavors, ensuring brand consistency.
• Manage multiple design projects simultaneously from concept to completion in a fast-paced environment.
• Contribute to a culture of creativity, innovation, and continuous improvement within the marketing team.

📝 Enhancement Note: This role is positioned within Meriton's central marketing team, supporting a portfolio of HVAC companies. The emphasis on B2B brands and diverse project types suggests a need for adaptability and a strong understanding of corporate branding. The 'Creative Director' reporting line indicates a focus on design quality and strategic brand alignment.

📈 Primary Responsibilities

• Partner with the marketing team to collaborate with and support business partners across all internal and external marketing endeavors, stewarding their brands.
• Work with Social and Brand Managers, receiving design guidance from the Creative Director, to produce solutions that are on brief and increase brand integrity.
• Guide all assigned digital and print projects from concept to completion, including visual content for social media, digital communications (intranet, email campaigns, newsletters), sales collateral (brochures, catalogs, spec sheets), events, tradeshows, and company functions.
• Create and contribute fresh ideas, identify and implement new tools to increase marketing effectiveness.
• Prioritize, organize, and navigate multiple responsibilities or projects simultaneously within a fast-paced and ever-changing environment, hitting deadlines without sacrificing quality.
• Clearly and confidently present ideas in front of both internal and external audiences with a drive for innovative thinking.
• Exhibit an outstanding internal customer service mindset, collaborating with local and national offices.
• Work with third-party agencies, media outlets, sponsors, etc., to effectively communicate brand standards and offer guidance where needed.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management. The emphasis on "stewarding their brands" and "increasing brand integrity" points to a need for a designer who understands brand guidelines and can apply them consistently across various mediums. The requirement to work with "third-party agencies" suggests a need for strong communication and vendor management skills.

🎓 Skills & Qualifications

Education: BFA/BA in Communication Design, Graphic Design, Marketing, or Advertising. Experience: 5-7 years of graphic design experience in an agency setting.

Required Skills:

• Proven expertise in graphic design across multiple channels, including digital and print.
• Strong understanding of typography hierarchy and excellent retouching skills.
• Successful track record of developing engaging static and animated creative solutions for targeted social media audiences (Facebook, Instagram, LinkedIn, X, etc.).
• High proficiency in the design and development of PowerPoint presentations, including polishing existing content, animations, and charts, as well as creating new templates from scratch.
• Knowledge of Adobe Creative Suite core applications: Photoshop, Illustrator, InDesign, Acrobat.
• Proficiency in animation/motion applications: After Effects, Animate, Express.
• Proficiency within Microsoft Office Suite: PowerPoint, Word, Excel.
• Strong portfolio demonstrating strong design skills and adherence to brand guidelines across an array of marketing touchpoints.

Preferred Skills:

• B2B experience is a significant plus.
• Entrepreneurial spirit with excellent project management and organization skills.
• Ability to keep up with current trends in digital design, development, and communication technologies.
• Passion for learning and developing new skills.

📝 Enhancement Note: The requirement for a portfolio is critical and must demonstrate specific adherence to brand guidelines. The emphasis on B2B experience and the mention of specific social media platforms (Facebook, Instagram, LinkedIn, X) indicate a need for a designer familiar with corporate marketing communications. Proficiency in PowerPoint is highlighted, suggesting its significant use for sales enablement and internal presentations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration, showcasing a strong design aesthetic and the ability to adhere to brand guidelines.
• Demonstrate successful application of design principles across a variety of marketing touchpoints, including digital, print, and social media.
• Include examples of projects that highlight creative problem-solving and effective communication of brand messaging.
• Showcase experience with B2B marketing collateral and campaigns, if applicable.

Process Documentation:

• Ability to discern between tasks to determine how best to accomplish goals and organize task/people assignments to get results in a timely way.
• Ability to figure out processes and simplify them in order to maximize workflow and efficiency.
• Experience in conceptualizing and executing design projects from initial brief to final delivery, managing all stages of the design process.

📝 Enhancement Note: The portfolio is not just a collection of work but a demonstration of process and strategic thinking. Candidates should clearly articulate their design process, including how they interpret briefs, conduct research, develop concepts, and iterate based on feedback. For B2B, showcasing how design supports sales enablement or lead generation will be beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-7 years of experience in the Dallas-Fort Worth metroplex, the estimated salary range is $65,000 - $85,000 annually. This range accounts for the required level of expertise, agency experience, and the specific software proficiencies requested.

Benefits:

• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continued education to stay current with design trends and software.
• Retirement savings plan with company match.
• Paid time off, including vacation, sick leave, and holidays.
• Collaborative work environment with opportunities to work across diverse B2B brands.

Working Hours: 40 hours per week, standard business hours. Flexibility may be available based on project needs and team collaboration, but the role is on-site.

📝 Enhancement Note: The salary range is an estimate based on the provided experience level, location (Irving, Texas), and industry standards for graphic designers. The note regarding salary ranges in the original job description emphasizes that compensation is dependent on qualifications, experience, internal equity, and budgeted amounts, reinforcing this estimate.

🎯 Team & Company Context

🏢 Company Culture

Industry: HVAC Innovation / Business Services (Portfolio Management) Company Size: While not explicitly stated, Meriton operates as a holding company with a central team supporting multiple portfolio companies. This suggests a medium-to-large organizational footprint in terms of overall employee count across its subsidiaries. Founded: 2019. Meriton is a relatively new entity focused on a "buy and build" strategy for commercial HVAC brands.

Team Structure:

• The Graphic Designer reports directly to the Creative Director, indicating a structured creative department.
• The role is part of the in-house marketing team, which collaborates with Social and Brand Managers.
• Close collaboration is expected with local and national offices, as well as third-party agencies.

Methodology:

• Meriton employs a "buy and build" strategy, focusing on long-term investments and mutual growth with its portfolio companies.
• Emphasis on strengthening operations, building value, and driving innovation through shared services like marketing.
• A culture that recognizes talent, respects hard work, and rewards initiative ("earn it").

Company Website: www.meriton.com

📝 Enhancement Note: Meriton's model as a portfolio company manager suggests a dynamic environment where the central marketing team provides strategic support and brand stewardship to various acquired HVAC businesses. This implies the need for designers who can adapt to different brand identities while maintaining overarching quality standards. The company's founding in 2019 indicates a modern, growth-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is a mid-level position, requiring substantial experience (5-7 years) and specialized skills in both digital and print design, particularly within a B2B context. The level of responsibility, including guiding projects from concept to completion and working with external agencies, aligns with a seasoned designer.

Reporting Structure: The role reports to the Creative Director, providing a clear line of mentorship and creative oversight. This structure allows for direct guidance on design strategy and quality control.

Operations Impact: While not a direct "operations" role in the traditional sense of process optimization or system management, this Graphic Designer's work is crucial for the operational efficiency and market impact of Meriton's portfolio companies. Effective branding, sales collateral, and marketing materials streamline sales processes, enhance market presence, and contribute directly to revenue generation by supporting lead qualification and customer engagement. Strong visual communication reduces ambiguity and strengthens brand recognition, which is a key operational asset.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2B brand stewardship, digital marketing design, or motion graphics within the HVAC industry.
• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading specific projects or mentoring junior designers as the company and its portfolio expand.
• Cross-functional Exposure: Gain broader marketing strategy insights by working closely with Brand Managers, Social Media Managers, and potentially portfolio company leadership.
• Skill Development: Continuous learning opportunities in new design software, animation techniques, and emerging digital marketing trends.

📝 Enhancement Note: The "Operations Impact" section reframes the role's contribution through an operations lens, emphasizing how design supports business efficiency and revenue. This is crucial for highlighting the strategic value of creative roles within a GTM context.

🌐 Work Environment

Office Type: Meriton operates a central marketing team supporting its portfolio. The role is described as "On-site" in Irving, Texas, suggesting a professional office environment. Office Location(s): Irving, Texas, which is part of the Dallas-Fort Worth metroplex, a significant business hub.

Workspace Context:

• A collaborative office setting is implied, fostering teamwork with the marketing team, Creative Director, and Brand Managers.
• Access to standard office technology, including computers, software suites (Adobe Creative Suite, Microsoft Office), and potentially design-specific hardware.
• Opportunities for interaction with local and national offices, suggesting a connected and communicative workplace culture.

Work Schedule: Standard 40-hour work week. While the role is on-site, the emphasis on "hitting deadlines without sacrificing quality" and "navigating multiple responsibilities simultaneously" suggests a results-oriented environment where efficient time management is key.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. The description implies a professional corporate office environment conducive to collaboration and focused work, rather than a remote or highly flexible setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with requirements.
• Creative Assessment: Candidates will likely be asked to walk through their portfolio, explaining their design process, rationale, and how they've met project objectives and brand guidelines. Expect questions about specific projects and challenges.
• Skills-Based Interview: Discussion with the Creative Director and potentially other marketing team members to evaluate technical skills (software proficiency, design application) and understanding of B2B marketing principles.
• Behavioral Interview: Assessment of soft skills, including collaboration, problem-solving, customer service mindset, and ability to work in a fast-paced environment.
• Final Interview: Potentially with a marketing leader to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest B2B design projects. Prioritize those showcasing social media content, sales collateral, presentations, and adherence to brand guidelines.
• Tell a Story: For each project, clearly articulate the problem, your role, the creative process, the solutions you developed, and the impact (if measurable). Highlight how you interpreted and applied brand standards.
• Showcase Software Proficiency: Be prepared to discuss your use of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and PowerPoint. If you have animation examples, be ready to explain the motion design process.
• Highlight B2B Relevance: Emphasize any experience with corporate branding, sales enablement materials, or campaigns targeting business audiences.
• Demonstrate Process: Explain your workflow from receiving a brief to final delivery. Discuss how you handle feedback and iterate on designs.

Challenge Preparation:

• Be ready for a potential design challenge or a request to critique existing marketing materials.
• Prepare to discuss how you would approach designing a specific piece of collateral (e.g., a brochure, a social media ad campaign) for a hypothetical HVAC client within Meriton's portfolio. Focus on understanding the target audience and business objectives.
• Practice articulating your design decisions concisely and confidently, linking them back to strategic goals.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the critical nature of practical design skills and strategic thinking for this role. Candidates should prepare to demonstrate not just aesthetic talent but also an understanding of how design serves business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat (essential for graphic design, print, and digital assets).
• Motion Graphics/Animation: After Effects, Animate, Express (critical for social media content and dynamic presentations).
• Microsoft Office Suite: PowerPoint (high proficiency required for presentations), Word, Excel.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates on digital ads, engagement on social media) is important. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics dashboards) may be beneficial for understanding campaign performance.

CRM & Automation: Not explicitly mentioned, but exposure to CRM systems (like Salesforce) or marketing automation platforms (like HubSpot, Marketo) could provide context for how marketing materials are deployed and tracked.

📝 Enhancement Note: The explicit mention of specific Adobe Creative Suite applications and PowerPoint proficiency is key. The inclusion of motion graphics tools (After Effects) indicates a need for dynamic content creation, especially for digital channels and social media.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraging fresh ideas and the implementation of new tools to increase marketing effectiveness.
• Collaboration: Working closely with the marketing team, Creative Director, Social/Brand Managers, and external partners to achieve shared goals.
• Customer Service (Internal): Exhibiting an outstanding internal customer service mindset when collaborating with local and national offices.
• Efficiency: Ability to figure out processes and simplify them to maximize workflow, and managing multiple responsibilities without sacrificing quality.
• Drive & Dedication: A culture that recognizes talent, respects hard work, and rewards those who "earn it" daily.

Collaboration Style:

• Cross-functional Integration: Active partnership with marketing team members, Brand Managers, and Social Media Managers.
• Stakeholder Management: Effective communication and guidance for internal business partners and external agencies/media.
• Feedback & Iteration: Openness to direction from the Creative Director and willingness to iterate on designs based on feedback.

📝 Enhancement Note: The company culture emphasizes initiative, hard work, and a customer-centric approach, even for internal stakeholders. The "entrepreneurial spirit" preferred in candidates aligns with a proactive and self-starting team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Stewardship: Maintaining brand integrity and consistency across a portfolio of distinct HVAC businesses, each potentially having unique brand identities.
• Pace & Volume: Juggling multiple projects simultaneously in a fast-paced environment while meeting strict deadlines without compromising quality.
• Adapting to Trends: Staying current with rapidly evolving digital design trends, social media best practices, and new creative tools.
• Cross-Departmental Alignment: Ensuring design solutions effectively meet the diverse needs of various internal stakeholders and portfolio companies.

Learning & Development Opportunities:

• Industry Exposure: Gaining in-depth knowledge of the commercial HVAC industry and its specific marketing challenges.
• Skill Enhancement: Advanced training in motion graphics, animation, or specialized design software.
• Mentorship: Learning from experienced Creative Directors and marketing professionals within Meriton.
• Portfolio Expansion: Building a robust portfolio with high-impact B2B marketing assets for diverse brands.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong organizational skills, and a proactive approach to skill development. Growth opportunities are tied to both technical skill advancement and career progression within the marketing and creative functions.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to interpreting a design brief and translating business objectives into visual concepts.
• How do you ensure brand consistency across multiple projects and different brand identities? Discuss your experience with brand guidelines.
• Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure timely delivery?
• How do you stay up-to-date with the latest design trends, software, and social media best practices?
• Discuss your experience working with internal clients or external agencies. How do you manage feedback and ensure stakeholder satisfaction?

Company & Culture Questions:

• What interests you about Meriton and its "buy and build" strategy in the HVAC industry?
• How do you align with Meriton's values of innovation, collaboration, and hard work?
• Describe your ideal work environment and how you contribute to a positive team culture.
• How do you approach internal customer service when collaborating with different departments or portfolio companies?

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by the impact of your work. For each piece, clearly state the objective, your role, the solution, and the results.
• Storytelling: Craft a narrative for each project that highlights your problem-solving skills, creative process, and adherence to brand guidelines.
• Software Focus: Be ready to discuss your specific use of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and PowerPoint, explaining how you leveraged their features to achieve project goals.
• B2B Emphasis: If you have B2B experience, highlight projects that demonstrate successful engagement with business audiences or support sales enablement.
• Conciseness: Present your work clearly and concisely, respecting the interviewer's time. Be prepared for follow-up questions about your design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strategic understanding of how design supports business goals, particularly in a B2B context. The portfolio presentation is a critical component, requiring candidates to articulate their process and impact effectively.

📌 Application Steps

To apply for this Graphic Designer position:

• Visit Meriton's careers page or the provided Greenhouse link to submit your application.
• Portfolio Customization: Ensure your submitted portfolio prominently features examples of B2B design work, social media content, sales collateral, and PowerPoint presentations. Tailor your selection to align with the responsibilities outlined in the job description.
• Resume Optimization: Update your resume to highlight your 5-7 years of agency experience and proficiency with the specified software (Adobe Creative Suite, PowerPoint, etc.). Quantify achievements where possible, especially regarding project management and successful campaign execution.
• Interview Preparation: Thoroughly review your portfolio and prepare to discuss your design process, strategic thinking, and specific project examples with the hiring team. Practice articulating your contributions and how you meet the requirements.
• Company Research: Familiarize yourself with Meriton's business model, its portfolio companies (if publicly available), and its stated company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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