Brand Designer, Canada (Part-time)

📍 Job Overview

Job Title: Brand Designer, Canada (Part-time) Company: Quince Location: Canada Job Type: Part-Time Category: Marketing Operations / Brand Management Date Posted: August 11, 2025 Experience Level: 5+ Years

🚀 Role Summary

• This role focuses on adapting and creating visual assets for the Canadian market, specifically for eCommerce platforms and marketing campaigns, ensuring brand consistency and local resonance.
• The Brand Designer will be instrumental in localizing the digital customer experience across the Quince website, app, and email communications for Canadian consumers.
• A key aspect of this role involves collaborating closely with cross-functional teams, including marketing, merchandising, and U.S.-based counterparts, to ensure cohesive brand execution and campaign success.
• Success in this position requires a blend of strong design skills, a keen eye for detail in visual quality assurance, and the ability to manage multiple projects efficiently within a part-time capacity.

📝 Enhancement Note: Given the "Part-time" designation and the focus on localization within a specific market (Canada), this role likely requires a highly organized individual capable of independent work and efficient project management within a reduced hour structure. The emphasis on "localizing site, email, and marketing assets" suggests a need for cultural sensitivity and an understanding of the Canadian consumer landscape.

📈 Primary Responsibilities

• Localize and develop net-new visual assets for the Canadian eCommerce site and app, including homepage, landing pages, and category landing pages (CLPs).
• Design and perform visual quality assurance (QA) for batch and flow emails, ensuring accuracy of links, images, and visual hierarchy for both English and French Canadian versions.
• Partner with copywriters to localize and adapt marketing copy, ensuring it aligns with the brand's voice and resonates with the Canadian audience.
• Build creative assets for various marketing channels, such as direct mail, out-of-home (OOH) advertising, organic social media, and digital/non-digital catalogs, tailored for the Canadian market.
• Track creative performance metrics (e.g., Click-Through Rate (CTR), Conversion Rate (CVR), engagement) and iterate on designs to optimize campaign effectiveness.
• Collaborate proactively with Marketing and Merchandising teams to ensure design deliverables meet campaign briefs and strategic objectives.
• Establish and maintain efficient review and feedback workflows with U.S.-based counterparts to ensure seamless integration and communication across regions.
• Manage and prioritize multiple design projects and deadlines effectively within a fast-paced, part-time work environment.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and analytical thinking, with an emphasis on performance-driven design iteration. The dual-language requirement (English and French) for Canadian assets is a critical component of the role.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this experience level, demonstrating a foundational understanding of design principles.

Experience:

• Minimum of 5+ years of professional experience in brand design or digital design, with a strong preference for demonstrated experience within an eCommerce environment.
• Proven track record of adapting existing global creative systems and brand guidelines into locally relevant and high-performing campaigns.

Required Skills:

• Expert Proficiency in Figma: Essential for asset creation, prototyping, and maintaining style guides.
• Expert Proficiency in Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for comprehensive design tasks.
• Strong Typography and Layout Skills: Ability to create visually appealing and effective layouts that communicate brand messaging clearly.
• Visual Storytelling: Capacity to craft compelling visual narratives that resonate with target audiences.
• Creative Localization: Proven ability to adapt global creative assets and messaging for specific regional markets (Canada).
• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a part-time capacity.
• Communication Skills: Clear and concise communication, comfortable collaborating across different time zones and departments.
• Visual Quality Assurance (QA): Meticulous attention to detail for ensuring accuracy in all delivered creative assets.

Preferred Skills:

• Experience with French language localization for marketing and eCommerce assets.
• Familiarity with email QA tools and best practices.
• Understanding of performance metrics (CTR, CVR) and their impact on design decisions.
• Experience with video editing or motion graphics for dynamic content creation.

📝 Enhancement Note: The "nice-to-have" skills directly support the core responsibilities, particularly French localization and performance-driven design. The emphasis on Figma and Adobe Creative Suite points to a need for candidates with modern, efficient design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong foundation in brand and digital design, with a significant emphasis on eCommerce assets (website, landing pages, emails).
• Demonstrate examples of creative localization, illustrating how global brand systems were adapted for specific regional markets, ideally including Canadian examples.
• Include case studies or project examples that highlight the application of strong typography, layout, and visual storytelling principles.
• Showcase examples of how design decisions were informed by performance metrics and led to measurable improvements in engagement or conversion rates.
• Provide evidence of efficient workflow management, particularly for projects with shifting priorities or part-time contributions.

Process Documentation:

• Candidates should be prepared to discuss their process for adapting global creative systems into locally relevant designs, detailing the steps involved from brief to final asset.
• Demonstrate an understanding of visual QA processes for digital assets, including email and web content, and how to ensure brand consistency and functionality.
• Be ready to articulate how they manage feedback and revisions, especially when collaborating with remote or international teams.

📝 Enhancement Note: For a design role, the portfolio is paramount. It needs to directly reflect the responsibilities outlined, particularly the localization aspect for Canada and the eCommerce focus. Demonstrating a process for iterating based on performance metrics will be a key differentiator.

💵 Compensation & Benefits

Salary Range:

• Given this is a part-time role (estimated 20 hours/week) in Canada, and considering the 5+ years of experience required for a Brand Designer with eCommerce expertise, a competitive hourly rate would likely fall within the CAD $30 - $50 range. This estimate is based on industry benchmarks for experienced freelance or part-time designers in major Canadian metropolitan areas, adjusted for the specific skill set in eCommerce and localization.

Benefits:

• While specific benefits for part-time roles can vary, potential offerings might include:
  • Flexible work hours and remote work arrangement.
  • Opportunity to work with a fast-growing, well-funded retail and technology company.
  • Exposure to a dynamic team with experience from top global companies.
  • Potential for professional development and learning opportunities within the design and marketing functions.
  • Contribution to a company mission focused on challenging luxury pricing through quality and transparency.

Working Hours:

• The role is explicitly part-time, estimated at approximately 20 hours per week. This suggests flexibility in scheduling, allowing the designer to manage their workload efficiently around other commitments.

📝 Enhancement Note: The part-time nature of the role necessitates a focus on hourly compensation. The estimated range is derived from industry data for design professionals with this level of experience in the Canadian market, considering remote work and specialized skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail (Direct-to-Consumer) Company Size: Quince is a rapidly growing retail and technology company that has scaled significantly since its inception. While the exact current employee count isn't provided, its growth trajectory and the mention of talent from top-tier companies suggest a dynamic, ambitious, and performance-oriented environment. Founded: Quince was founded with the mission to offer high-quality goods at significantly lower prices than luxury brands, challenging traditional retail models. This foundational principle likely shapes a culture focused on innovation, efficiency, and customer value.

Team Structure:

• The Brand Designer will likely be part of the Marketing or Creative team, working closely with Marketing Managers, Merchandisers, and potentially a Creative Director or Lead Designer.
• Collaboration with U.S.-based counterparts is a key aspect, indicating a need for strong cross-border communication and integration within a larger global marketing/creative function.
• The role is described as working within a "fast-moving environment," suggesting a culture that values agility, quick decision-making, and a proactive approach to problem-solving.

Methodology:

• Quince's mission implies a data-informed approach to design, where customer feedback and performance metrics (CTR, CVR) directly influence design iterations and strategy.
• The emphasis on "essential design" and not chasing trends suggests a focus on timeless, high-quality aesthetics rather than fleeting fads.
• The company values "real price transparency" and "always a better deal," which likely translates into an operational focus on efficiency and smart resource allocation within the creative process.

Company Website: quince.com

📝 Enhancement Note: Quince's core values (Customer First, High Quality, Essential Design, Always a Better Deal, Environmentally and Socially Conscious) provide a strong framework for understanding the expected work environment and the type of impact this role is expected to make. The mention of talent from top companies suggests a high bar for performance and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor, likely at a mid-level to senior-level designer, given the 5+ years of experience requirement and the expectation of adapting complex creative systems. It is not an "operations" role in the traditional sense of revenue or sales operations but rather in the operational execution of marketing and brand strategy.

Reporting Structure: The Brand Designer will likely report to a Design Lead, Art Director, or Marketing Manager who oversees brand creative and digital marketing efforts for the Canadian market. Collaboration with U.S. counterparts suggests a matrixed reporting or strong functional alignment with a central creative team.

Operations Impact: The Brand Designer's impact is primarily on the customer's perception of the brand and their experience on digital platforms. By localizing assets effectively, they directly influence customer engagement, conversion rates, and overall brand perception within the Canadian market, contributing indirectly to revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in eCommerce design, localization strategies, and performance-driven creative for the Canadian market.
• Expanded Scope: Potential to take on more responsibility for other Canadian marketing initiatives or contribute to broader brand strategy discussions as the market presence grows.
• Cross-Functional Learning: Gain exposure to merchandising, marketing campaign management, and data analysis by working closely with these teams.
• Potential Leadership: As the company grows and operations expand in Canada, there could be opportunities to lead design efforts or mentor junior designers.

📝 Enhancement Note: While not a traditional "operations" role, the operational execution of design is crucial for Quince's market expansion. Growth here is tied to deepening expertise in a specific market and channel, and potentially expanding scope as the company's Canadian presence matures.

🌐 Work Environment

Office Type: The role is advertised as "Canada (Part-time)" with no specific office location mentioned, and the company's global presence implies a distributed team structure. The "remote OK" AI derivation strongly suggests this is a fully remote position within Canada.

Office Location(s): While the role is specified for Canada, the company operates globally with headquarters likely in the US. The remote nature means the designer can work from any location within Canada, provided they can effectively collaborate and meet project deadlines.

Workspace Context:

• The remote work environment requires strong self-discipline and effective use of digital collaboration tools.
• Expect a dynamic and fast-paced setting where priorities can shift, necessitating adaptability and efficient time management.
• Collaboration will primarily occur through digital channels, including video conferencing, project management software, and design collaboration platforms.

Work Schedule:

• Part-time, estimated at 20 hours per week. This allows for significant flexibility, but designers will need to be available for key meetings, feedback sessions, and to meet project deadlines, which may require some alignment with core business hours or specific team availability.

📝 Enhancement Note: The remote and part-time nature of this role requires a high degree of autonomy and proactive communication. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications, experience, and fit.
• Portfolio Review & Discussion: Candidates will likely be asked to present their portfolio, discussing specific projects that demonstrate their skills in eCommerce design, localization, and campaign adaptation. Expect questions about their design process, problem-solving approaches, and how they use performance data.
• Design Challenge (Potential): A small design exercise or case study might be assigned to evaluate practical design skills, speed, and ability to interpret a brief. This could involve localizing a specific asset or creating a concept based on a Quince brief.
• Team/Manager Interview: Interviews with the direct manager and potentially team members to assess cultural fit, communication style, and collaborative capabilities.
• Final Interview (Possible): A final conversation with a senior leader to confirm alignment and suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the requirements: eCommerce, brand localization (especially for Canada if possible), and campaign adaptation.
• Highlight Process: For each project, clearly articulate the problem, your role, the process you followed (ideation, design, iteration), the tools used, and the final outcome.
• Quantify Impact: Where possible, showcase how your designs contributed to business objectives (e.g., increased CTR, conversion rates, improved brand perception). Use metrics if available.
• Explain Localization: Specifically detail your process for adapting global creative systems to local markets, explaining the rationale behind your design choices.
• Bilingual Examples: If you have French/English localization examples, ensure these are prominently featured.
• Clear Presentation: Be ready to walk through your portfolio smoothly, explaining your thought process and design decisions concisely.

Challenge Preparation:

• Familiarize yourself with Quince's brand aesthetic and Canadian market presence.
• Practice adapting existing visual styles to new contexts or demographics.
• Be prepared to discuss typography, color theory, and layout principles in the context of brand consistency and performance.
• Understand how to balance global brand guidelines with local market nuances.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should prepare to not only show their work but also to articulate the "why" behind their design decisions, especially concerning localization and performance optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design and prototyping work, including maintaining style guides and collaborative design.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and web asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: Potentially for layout of direct mail, OOH, or catalog assets.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with performance metrics (CTR, CVR) is expected. The designer will likely interact with dashboards or reports generated from tools like Google Analytics, marketing automation platforms, or proprietary analytics systems.

CRM & Automation:

• No direct CRM interaction is specified, but understanding how designs function within email marketing platforms (e.g., Klaviyo, Mailchimp) and website CMS is beneficial, particularly for QA.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Understanding how designs function within marketing automation and web platforms is important for effective QA and performance iteration.

👥 Team Culture & Values

Operations Values:

• Customer First: Design decisions should prioritize customer experience and satisfaction, ensuring assets are clear, appealing, and functional for Canadian users.
• High Quality: A commitment to premium visual execution, meticulous attention to detail in typography, layout, and asset creation.
• Essential Design: Focus on creating timeless, impactful designs that serve a clear purpose, avoiding gratuitous trends.
• Always a Better Deal: Efficiency in design processes and asset creation to support the company's value proposition.
• Environmentally and Socially Conscious: While not directly a design responsibility, understanding and respecting the brand's commitment to sustainability might influence visual choices or campaign messaging.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, merchandising, and copywriting teams, requiring clear communication and a collaborative spirit to align on campaign goals.
• Remote Collaboration: Proficiency in using digital tools for communication, feedback, and project management is key for seamless collaboration with U.S. counterparts and other remote team members.
• Feedback-Oriented: A culture that values iteration and improvement, where designers receive and provide constructive feedback to enhance creative output.

📝 Enhancement Note: The company's values directly translate into performance expectations for the team. Designers are expected to be customer-centric, quality-focused, and efficient in their execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand Consistency with Local Relevance: The primary challenge will be adapting Quince's established brand aesthetic to resonate with Canadian consumers in both English and French, while maintaining brand integrity.
• Part-Time Management: Effectively managing a 20-hour work week to deliver on multiple project demands and meet deadlines requires excellent organization and prioritization skills.
• Remote Collaboration: Maintaining strong communication and alignment with U.S.-based teams and stakeholders without in-person interaction can be challenging.
• Performance Iteration: Translating performance data (CTR, CVR) into actionable design improvements requires analytical thinking and design agility.

Learning & Development Opportunities:

• Market-Specific Expertise: Gain in-depth knowledge of the Canadian consumer market and effective design strategies for this demographic.
• E-commerce Optimization: Deepen understanding of how design impacts eCommerce performance and customer journeys.
• Bilingual Design: Enhance skills in designing for multilingual audiences and adapting creative for different linguistic nuances.
• Cross-Functional Exposure: Learn about broader marketing strategies, merchandising, and retail operations through collaboration.

📝 Enhancement Note: The challenges presented are inherent to roles focused on market localization and distributed teams. The growth opportunities are significant for a designer looking to specialize in a high-growth DTC brand and expand their expertise in international market adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for localizing a global brand's digital assets for a new market. What factors do you consider?" (Focus on cultural nuances, language adaptation, and performance optimization.)
• "How do you approach balancing brand guidelines with the need to create locally relevant campaigns?" (Highlight your understanding of maintaining brand integrity while adapting visuals.)
• "Walk us through a project where your design decisions were directly influenced by performance metrics. What was the outcome?" (Prepare a case study showcasing data-driven design iteration.)
• "How do you manage your time and priorities when working on multiple projects with shifting deadlines in a part-time capacity?" (Emphasize your organizational skills and ability to work autonomously.)

Company & Culture Questions:

• "What is your understanding of Quince's brand and its mission? How would you contribute to it as a Brand Designer for Canada?" (Research the website, values, and product offerings.)
• "How do you approach collaboration with remote teams and stakeholders in different time zones?" (Discuss your communication strategies and preferred collaboration tools.)
• "What are your thoughts on 'essential design' versus chasing trends?" (Align your answer with Quince's stated values.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, frame it as a narrative: the challenge, your solution (design process), and the result (impact).
• Visual Clarity: Ensure your presentation is clean, visually appealing, and aligns with good design principles.
• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most relevant aspects for Quince and the Canadian market.
• Highlight Localization: Explicitly call out any projects involving localization and explain the strategic thinking behind your adaptations.
• Interactive Elements: If possible, demonstrate Figma workflows or specific design techniques that showcase your expertise.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, market awareness (Canadian context), and strong collaboration/communication abilities essential for a remote, part-time role.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your strongest projects relevant to eCommerce design, brand localization, and campaign adaptation. Prioritize any Canadian or bilingual design examples.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in brand/digital design, specifically mentioning eCommerce, Figma, Adobe Creative Suite, and any localization experience. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, your approach to localization, and how you use performance data to inform design decisions. Prepare to discuss your experience in a fast-paced, remote, part-time environment.
• Company Research: Thoroughly review Quince's website, understand their brand values, mission, and target audience. Be prepared to discuss how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.