Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Scapia

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Brand Design & Creative Operations

Date Posted: March 10, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead comprehensive visual execution for Scapia's brand assets across outdoor, print, and various branded touchpoints, ensuring adherence to stringent design and production standards.

• Translate creative briefs into compelling visual narratives, driving brand consistency and aspirational appeal through meticulous attention to detail across all deliverables.

• Collaborate cross-functionally with creative leadership, copywriters, and marketing teams to develop cohesive campaign systems that scale effectively across diverse media channels.

• Champion craft excellence in typography, layout, color theory, and visual hierarchy, ensuring a premium and unified brand experience.

• Oversee critical production phases, including photo shoots and mock-ups, maintaining rigorous quality control from concept to final artwork.

📝 Enhancement Note: The role is described as a "hands-on execution role, not a supervisory one," indicating a focus on direct design output rather than management. This suggests a need for a highly skilled individual contributor who can translate strategy into tangible design assets. The emphasis on "craft excellence" and "uncompromising eye for detail" points to a demanding standard for visual quality.

📈 Primary Responsibilities

• Drive the end-to-end visual execution for Scapia’s outdoor advertising, print collateral, and diverse branded touchpoints, ensuring all creative outputs meet the highest design and production standards.

• Translate conceptual creative briefs into visually striking, on-brand communications, meticulously developing artwork from initial sketches to final, production-ready files.

• Foster strong collaborative relationships with the Creative Lead, copywriters, and marketing stakeholders to ensure the cohesive development and scaling of campaign systems across various media.

• Uphold and advance craft excellence in typography, layout, color application, and visual hierarchy across all brand communications and marketing materials.

• Manage and oversee critical production processes, including photo shoots and physical mock-ups, ensuring meticulous quality control and brand integrity in all final deliverables.

• Partner effectively with external print, fabrication, and production vendors to ensure on-ground execution precisely matches the intended design and quality standards.

• Develop, refine, and maintain comprehensive brand visual guidelines, ensuring consistent application across all Scapia customer touchpoints and internal communications.

• Provide mentorship and guidance to junior designers, cultivating a team environment that prioritizes precision, creativity, and a shared commitment to design excellence.

• Proactively stay informed about emerging design trends, innovative printing techniques, and advanced material finishes to continuously push the boundaries of the brand's creative expression.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level individual contributor role with significant ownership over brand execution. The scope includes not only creative output but also production oversight and vendor management, which are critical for a design-led brand. The mention of mentoring junior designers suggests a potential for informal leadership and knowledge sharing within the creative team.

🎓 Skills & Qualifications

Education:

Experience:

• 5-8 years of dedicated agency-side experience in art direction or brand design, with a proven track record of successfully executing campaigns across print, outdoor, and comprehensive branding initiatives.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for high-quality graphic design and production work.

• Strong understanding and practical application of brand systems, ensuring cohesive campaign execution across multiple media and touchpoints.

• Proven ability to translate conceptual ideas and creative briefs into polished, production-ready visual assets.

• Deep expertise in typography, layout design, color theory, and visual hierarchy to create impactful and aesthetically pleasing designs.

• Experience in managing photo shoots and overseeing production processes, with a keen eye for quality control and detail.

• Skill in collaborating effectively with cross-functional teams, including copywriters and marketing.

Preferred Skills:

• Good grasp of motion graphics and animation tools such as After Effects and Premiere Pro, enabling the creation of dynamic visual content.

• Familiarity with emerging design trends, printing innovations, and material finishes to drive creative boundaries.

• Experience in mentoring or guiding junior designers.

📝 Enhancement Note: The requirement for 5-8 years of agency experience, coupled with the emphasis on hands-on execution and specific software proficiency, positions this role as a senior individual contributor. The "big plus" for motion graphics suggests a forward-looking approach to brand communication and a desire for versatile creative talent.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end visual execution for Scapia’s target media (outdoor, print, branded touchpoints), demonstrating high design and production standards.

• Case studies that illustrate the translation of creative briefs into visually striking, brand-consistent communications, detailing the design process from concept to final artwork.

• Examples of cohesive campaign systems developed in collaboration with marketing and copy teams, highlighting scalability across various media.

• Demonstrations of craft excellence in typography, layout, color, and visual hierarchy across diverse applications.

• Evidence of meticulous quality control in photo shoots, mock-ups, and final production deliverables.

• Examples of successful partnerships with print, fabrication, and production vendors, showcasing on-ground execution that matches design intent.

Process Documentation:

• The portfolio should implicitly document the candidate's design process, including:

  • Workflow for translating creative briefs into visual concepts and finalized assets.

  • Methods for ensuring brand consistency and applying visual hierarchy.

  • Quality assurance processes for production and vendor collaboration.

  • Approach to developing and maintaining brand guidelines.

📝 Enhancement Note: The emphasis on a "hands-on execution role" and "uncompromising eye for detail" means the portfolio must not only showcase aesthetic quality but also the practical execution and production readiness of the work. The requirement to partner with vendors and ensure on-ground execution implies a need for portfolio pieces that demonstrate understanding of physical production constraints and quality management.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Paid time off (PTO) including vacation days, sick leave, and national holidays.

• Opportunities for professional development, including access to design workshops, conferences, and online learning platforms to stay updated on design trends and software.

• Potential for performance-based bonuses or annual increments tied to individual and company performance.

• Employee assistance programs offering confidential counseling and support services.

Working Hours:

• Standard full-time working hours are estimated at 40 hours per week, typical for a role requiring significant hands-on execution and collaboration. Flexibility may be available, but the on-site requirement suggests adherence to core business hours for team interaction and production oversight.

📝 Enhancement Note: Salary estimation is based on data from reputable Indian job portals and industry salary surveys for Brand Designers in metropolitan cities like Bengaluru, considering the specified experience level and the "agency-side experience" requirement. Benefits are typical for a full-time role in a growing tech/fintech company in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Credit Cards & Travel) - Scapia is positioned in the rapidly evolving fintech sector, specifically focusing on travel and spending solutions. This industry context suggests a dynamic, fast-paced environment where innovation and customer experience are paramount. The brand's design-led approach indicates a strong emphasis on aesthetics and user perception.

Company Size: Scapia is a growing company, likely operating in the startup to early-stage growth phase, suggesting a lean, agile, and collaborative work environment. This means designers may have significant impact and exposure, but also need to be adaptable and hands-on.

Founded: [Company Founded Date Not Provided] - As a relatively new entity (implied by its innovative approach), Scapia likely fosters a culture of rapid iteration, continuous improvement, and a strong vision for its brand identity.

Team Structure:

• The Brand Designer will be part of the Creative team, likely reporting to a Creative Lead or Head of Design.

• This team will include copywriters, potentially other designers (junior or specialized), and will work closely with marketing, product, and engineering teams.

Methodology:

• Design-led product development and marketing: Emphasis on visual appeal, user experience, and brand storytelling.

• Agile workflows: Iterative design processes, rapid prototyping, and quick feedback loops.

• Data-informed creativity: While design-led, decisions will likely be informed by user feedback and market performance data.

• Collaborative problem-solving: Encouraging input from various departments to achieve cohesive outcomes.

Company Website: https://scapia.cards

📝 Enhancement Note: The company's focus on being "design-led, aspirational, and deeply rooted in craft" suggests a culture that values high-quality aesthetics and meticulous execution. The fintech industry context implies a need for digital savviness alongside traditional design skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, an individual contributor role focused on expert-level execution and craft. It signifies a level of autonomy and responsibility for key brand assets.

Reporting Structure: The Brand Designer will likely report to a Creative Lead or Head of Design, working closely with copywriters and marketing teams. This structure allows for direct creative input and collaboration with leadership.

Operations Impact: The Brand Designer's work directly shapes the perception of Scapia's brand across all customer touchpoints. This includes influencing customer acquisition, brand loyalty, and overall market positioning through compelling visual communication in outdoor, print, and digital collateral.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like large-format print, outdoor advertising production, or motion graphics integration.

• Creative Leadership: Potential to grow into a lead art director role or oversee specific brand initiatives as the company scales.

• Cross-functional Influence: Gain broader exposure to product development, marketing strategy, and user experience design, contributing design thinking to wider business objectives.

• Skill Expansion: Develop skills in areas like brand strategy, digital design systems, or even basic UI/UX principles relevant to the brand's digital presence.

📝 Enhancement Note: The role emphasizes "hands-on execution," suggesting that career progression might initially focus on becoming an even more specialized and impactful individual contributor, rather than immediate management. However, the mention of mentoring junior designers hints at a latent leadership track.

🌐 Work Environment

Office Type: The role is explicitly "On-site" in Bengaluru, indicating a traditional office environment where collaboration and in-person interaction are prioritized. This is common for roles requiring hands-on production oversight and team synergy.

Office Location(s): Bengaluru, Karnataka, India. This is a major tech and business hub in India, offering a vibrant professional ecosystem.

Workspace Context:

• A collaborative workspace designed to foster creativity and teamwork among the design and marketing departments.

• Access to necessary design software and hardware, including Adobe Creative Suite.

• Opportunities for interaction with cross-functional teams (marketing, product) to ensure integrated campaign development.

Work Schedule:

• The standard working hours are likely around 40 hours per week, with a focus on meeting production deadlines and collaborating effectively during core business hours. On-site presence is key for this role.

📝 Enhancement Note: The "On-site" requirement reinforces the hands-on nature of the role, suggesting that physical presence is crucial for collaboration, production oversight, and potentially for working with physical materials or vendor meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skill alignment, and quality of work.

• Creative Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study from their portfolio, focusing on their process, problem-solving, and execution for print/outdoor/branding projects.

• Team/Hiring Manager Interview: Discussion about design philosophy, collaboration style, experience with production, and cultural fit.

• Final Round: May involve senior leadership to discuss strategic alignment and overall contribution potential.

Portfolio Review Tips:

• Showcase Execution: Highlight projects demonstrating end-to-end visual execution, from concept to final production-ready artwork. Focus on outdoor, print, and branded touchpoints.

• Demonstrate Craftsmanship: Your portfolio must exhibit exceptional typography, layout, color usage, and visual hierarchy.

• Detail Production Process: Include examples of how you managed photo shoots, mock-ups, and collaborated with print/fabrication vendors. Explain your quality control measures.

• Brand Consistency: Showcase your ability to maintain and enforce brand guidelines across diverse applications.

• Problem-Solving: Be prepared to walk through your thought process for specific projects, explaining how you translated briefs and overcame creative or production challenges.

• Motion Graphics (if applicable): If you have motion graphics skills, include relevant examples that showcase your versatility.

Challenge Preparation:

• Be ready to articulate your design process clearly and concisely.

• Prepare to discuss your experience with production workflows and vendor management.

• Understand Scapia's brand and target audience to tailor your approach if a creative challenge is given.

• Practice presenting your portfolio and key projects, focusing on impact and execution.

📝 Enhancement Note: Given the emphasis on "hands-on execution" and "production standards," the portfolio review will likely scrutinize the candidate's ability to deliver polished, production-ready assets and manage the entire process from concept to final output, including vendor interactions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, and detailed illustrations.
  • Photoshop: Crucial for image manipulation, photo retouching, and creating complex visual compositions.
  • InDesign: The primary tool for layout and typesetting in print and outdoor advertising.

• Motion Graphics & Animation (Preferred):

  • After Effects: For creating motion graphics, animations, and dynamic visual content.
  • Premiere Pro: For video editing and integrating motion graphics into final video assets.

Asset Management & Collaboration:

• Familiarity with cloud storage solutions (e.g., Google Drive, Dropbox) for file sharing and version control.

Brand Guideline Management:

• Tools or methods for creating and maintaining digital brand guideline documents.

📝 Enhancement Note: The core requirements focus heavily on Adobe Creative Suite for print and outdoor production. The "big plus" for motion graphics tools indicates a desire for a designer who can contribute to more dynamic visual content, reflecting modern brand communication needs.

👥 Team Culture & Values

Operations Values:

• Craftsmanship: A deep commitment to high-quality design execution, attention to detail, and aesthetic excellence in all brand outputs.

• Collaboration: Working effectively with cross-functional teams (creative, marketing, product) to achieve cohesive and impactful brand experiences.

• Innovation: Staying current with design trends, production techniques, and materials to push creative boundaries and elevate the brand.

• Brand Integrity: Upholding and consistently applying brand guidelines to ensure a unified and aspirational brand identity across all touchpoints.

• Execution Excellence: A results-oriented approach focused on delivering polished, production-ready assets that meet rigorous standards.

Collaboration Style:

• Cross-functional Integration: Proactively engaging with marketing, copywriters, and other stakeholders to ensure design aligns with campaign objectives and overall business strategy.

• Feedback & Iteration: Openness to constructive feedback and a willingness to iterate on designs to achieve the best possible outcome.

• Knowledge Sharing: Mentoring junior designers and sharing expertise on design techniques, production processes, and industry best practices.

📝 Enhancement Note: The company's stated values of being "design-led, aspirational, and deeply rooted in craft" directly inform the expected team culture. This role requires someone who not only designs well but also understands the execution and production aspects of design, valuing quality and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Delivering high-quality, meticulously crafted designs within tight production timelines common in a fast-paced fintech environment.

• Scaling Brand Consistency: Ensuring brand consistency across a rapidly expanding range of touchpoints and campaigns, from digital to large-format physical installations.

• Vendor Management Nuances: Effectively communicating design intent and quality expectations to diverse print, fabrication, and production vendors to ensure faithful execution.

• Staying Ahead of Trends: Continuously integrating new design trends and technologies (like motion graphics) while maintaining a strong, timeless brand identity.

Learning & Development Opportunities:

• Advanced Production Techniques: Deep dive into specific print, fabrication, or outdoor advertising production methods.

• Motion Graphics Mastery: Develop advanced skills in After Effects and Premiere Pro to contribute to dynamic visual content creation.

• Brand Strategy Input: Gain exposure to higher-level brand strategy discussions and contribute design perspectives to strategic planning.

• Mentorship Role: Develop leadership and guidance skills by mentoring junior designers within the team.

📝 Enhancement Note: The challenges highlight the dual focus of the role: high-level creative execution and practical production management. Growth opportunities are geared towards deepening specialized skills and expanding influence within the company's creative and strategic functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into visual execution for an outdoor or print campaign. What are the critical steps you prioritize?" (Focus on brief analysis, concept development, execution, and production considerations).

• "How do you ensure brand consistency across various touchpoints, especially when working with external vendors? Can you share an example of a time you managed vendor relationships to achieve a specific design outcome?" (Highlight your experience with brand guidelines, vendor communication, and quality control).

Company & Culture Questions:

• "What aspects of Scapia's 'design-led, aspirational, and deeply rooted in craft' approach resonate with you, and how would you contribute to this vision?" (Show you've researched the company's stated values).

• "How do you approach collaboration with copywriters and marketing teams? Describe a situation where cross-functional collaboration led to a successful campaign." (Emphasize your teamwork and communication skills).

Portfolio Presentation Strategy:

• Curate for Relevance: Select 3-5 of your strongest projects that directly showcase your experience in outdoor, print, and branded touchpoints.

• Tell a Story: For each project, clearly articulate the brief, your role, your process (concept, execution, production), the challenges you faced, and the final outcome/impact.

• Highlight Craftsmanship: Point out specific examples of excellent typography, layout, color usage, and visual hierarchy.

• Show Production Detail: Discuss your involvement in photo shoots, mock-ups, and vendor collaboration. Show examples of final deliverables and explain how quality was maintained.

• Be Ready for Questions: Anticipate questions about your software proficiency, your approach to brand guidelines, and your experience with motion graphics (if applicable).

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to deliver high-quality, production-ready assets and manage the entire execution process, including vendor interactions. Demonstrating a deep understanding of craft and brand consistency will be crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Freshteam link: https://scapia.freshteam.com/jobs/OmERYbLJ1AHa/brand-designer

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating end-to-end visual execution for outdoor, print, and branded touchpoints. Highlight your process, detail production oversight, and showcase your craftsmanship with specific examples.

• Resume Optimization: Tailor your resume to highlight your 5-8 years of agency-side experience in art direction and brand design. Emphasize keywords related to visual execution, typography, layout, production quality control, and vendor management.

• Interview Preparation: Practice presenting your portfolio, focusing on detailing your design process, problem-solving skills, and how you ensure quality in final deliverables. Prepare to discuss your experience with Adobe Creative Suite and any motion graphics tools.

• Company Research: Familiarize yourself with Scapia's brand, mission, and its "design-led, aspirational, and deeply rooted in craft" ethos. Understand their target audience and current marketing efforts, particularly any outdoor or print campaigns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Scapia through their official application channels.