Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Peec AI

Location: New York City, New York, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and brand storytelling for a cutting-edge AI-powered SEO and growth analytics startup.

• Drive engagement and conversion through the creation of impactful visual assets across all marketing and product touchpoints.

• Collaborate cross-functionally with Growth, Marketing, Product, and Engineering to ensure cohesive and compelling brand experiences.

• Contribute to and evolve a scalable design system, maintaining brand consistency and aesthetic integrity.

• Leverage expertise in modern design tools and a deep understanding of brand systems to build a distinctive brand in a rapidly evolving market.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations, focusing on the strategic application of design principles to achieve business objectives, particularly in growth and brand building for a tech startup. The emphasis on "go-to-market efforts" and "conversion design" highlights the operational impact of the design function.

📈 Primary Responsibilities

• Own and evolve the complete visual identity of Peec AI across all marketing channels, including the website, landing pages, social media, email campaigns, and event materials.

• Design and produce a wide array of high-impact marketing assets, such as campaign visuals, digital advertisements, investor pitch decks, event collateral, and editorial content.

• Partner closely with the Growth and Marketing teams to translate campaign strategies into compelling visual narratives that resonate with target audiences and drive key performance indicators (KPIs).

• Work collaboratively with Product and Engineering teams to ensure brand consistency and visual appeal within the product interface and user experience, contributing to product storytelling.

• Develop, maintain, and expand the company's design system, ensuring its scalability, consistency, and usability across all platforms and future brand extensions.

• Champion brand consistency by creating and enforcing brand guidelines, ensuring all visual communications align with Peec AI's strategic objectives and market positioning.

• Stay abreast of industry design trends, competitive landscapes, and emerging technologies (especially in AI), incorporating innovative approaches into brand strategies.

• Contribute to user research and testing initiatives to gather insights that inform design decisions and optimize visual communication effectiveness.

📝 Enhancement Note: Responsibilities are framed to emphasize the operational impact of design, focusing on measurable outcomes like engagement, conversion, and brand trust, which are critical in a growth-stage startup. The collaboration with Product and Engineering underscores the role's integration into broader GTM and product development processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communications, or a related field is expected, demonstrable through a robust portfolio.

Experience: 3+ years of professional experience in marketing design, brand design, or visual design, ideally within a technology company, agency setting, or a high-growth startup environment. This experience should include hands-on work with marketing campaigns and brand system development.

Required Skills:

• Exceptional design sense with meticulous attention to detail and a commitment to pixel-perfect execution.

• Proven expertise in modern design tools, including but not limited to Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Deep understanding of fundamental design principles: typography, layout, color theory, and visual hierarchy.

• Strong capability in visual storytelling, translating complex concepts into clear and compelling visual narratives.

• Familiarity with growth marketing principles, including conversion-focused design and an understanding of performance metrics.

• Excellent written and verbal communication skills, with the ability to articulate design decisions and collaborate effectively with diverse stakeholders.

• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and deliver high-quality work under tight deadlines in a fast-paced environment.

Preferred Skills:

• Proficiency in motion design, animation, or lightweight prototyping tools such as After Effects, Lottie, or Framer.

• Advanced mastery of Figma, including its collaborative features and component-based workflows.

• A keen interest in Artificial Intelligence (AI) and a proactive approach to understanding emerging technologies and their visual communication implications.

• Prior experience working in a venture-backed startup environment, understanding the unique demands and pace of such organizations.

• Familiarity with SEO principles and the analytics/intelligence tools market, understanding the context of Peec AI's product.

📝 Enhancement Note: The requirements emphasize both technical design proficiency and strategic marketing acumen, aligning with the operational need for design to directly support business growth and brand development. The "bonus points" suggest avenues for candidates to differentiate themselves by showcasing specialized skills relevant to the company's future growth and technological focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-impact marketing design projects across multiple mediums, including web design, digital campaigns, social media graphics, event materials, and editorial layouts.

• Clearly articulate your role and contribution to each project, detailing the problem statement, your design process, and the strategic objectives.

• Demonstrate a strong understanding of brand systems, including how you’ve applied and evolved them to maintain consistency and scalability.

• Highlight examples where design directly contributed to business goals, such as increased engagement, conversion rates, or brand awareness, with quantifiable results where possible.

Process Documentation:

• For case studies, outline your design process, from initial concept and research to execution and iteration, emphasizing how you leveraged feedback and data.

• Document your approach to collaborating with cross-functional teams (Growth, Marketing, Product, Engineering), illustrating how you integrated their input into your design solutions.

• Showcase your understanding of design systems, providing examples of how you’ve contributed to or utilized them for efficiency and consistency.

• If applicable, include examples of motion design or prototyping work, demonstrating your ability to bring designs to life and test user interactions.

📝 Enhancement Note: The portfolio requirements are tailored to demonstrate not just artistic skill, but also operational effectiveness and strategic thinking. Candidates are expected to show how their design work directly contributes to business objectives and integrates with broader marketing and product strategies.

💵 Compensation & Benefits

Salary Range: $100,000 - $160,000 USD per year. This range is competitive for a Brand Designer role in New York City, reflecting the experience level, company stage, and cost of living.

Benefits:

• Competitive salary and equity package, aligning compensation with company growth and individual contribution.

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• Opportunities for professional development and continuous learning in a fast-paced tech environment.

• A collaborative and energetic in-office work environment designed to foster creativity and teamwork.

• The chance to make a significant impact on a new market category and shape the brand of a rapidly growing startup.

Working Hours: Standard full-time working hours are expected, with flexibility to accommodate project deadlines and collaborative needs. The role is on-site, implying regular office hours within the New York City metropolitan area.

📝 Enhancement Note: The salary range is based on industry benchmarks for mid-level Brand Designers in a major metropolitan area like New York City, considering the tech startup context. Benefits are highlighted to appeal to professionals seeking growth opportunities and a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software, SEO, Marketing Technology. Peec AI operates at the intersection of AI and digital marketing, a rapidly evolving and highly competitive space. The company's focus on analytics and intelligence tools for SEO and growth teams positions it as a key player in helping businesses navigate the changing search landscape.

Company Size: Peec AI is a Series A startup, indicating a growing but still relatively small and agile team. This typically means a dynamic, fast-paced environment where individual contributions have a significant impact. Team members often wear multiple hats and collaborate closely across departments.

Founded: While the founding date isn't explicitly stated, Peec AI's Series A funding suggests it is an established startup with a proven product-market fit and a clear growth trajectory. The company is based in Berlin, though this role is in New York City, suggesting an international presence and potentially a hybrid operational structure.

Team Structure:

• The Brand Designer will likely be part of a growing Marketing or Growth team, reporting to a Marketing Lead or Head of Growth.

• Close collaboration is expected with Product Managers, Engineers, and potentially other designers or content creators.

Methodology:

• Data analysis and A/B testing are likely core to the company's operations, especially in marketing and product development, influencing design choices.

• Workflow planning and optimization are crucial given the startup environment, requiring efficient processes and agile methodologies.

• Automation and efficiency practices are key to scaling operations, and design plays a role in creating user-friendly interfaces for these tools.

Company Website: https://peec.ai/

📝 Enhancement Note: The company context highlights Peec AI's positioning as an innovative tech startup in the AI and SEO space. The insights into company size and structure suggest a dynamic environment where the Brand Designer will have substantial influence and exposure to cross-functional collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Brand Designer (2-5 years of experience). It represents a significant step up from junior roles, offering ownership of brand identity and strategic input into marketing initiatives. The position is ideal for a designer looking to deepen their expertise in brand building within the tech industry and contribute to defining a new market category.

Reporting Structure: The Brand Designer will likely report to a Marketing Manager, Head of Growth, or potentially a Director of Marketing. They will collaborate extensively with peers in Growth, Marketing, Product, and Engineering, providing a broad exposure to different facets of the business.

Operations Impact: The Brand Designer's impact is operationalized through their ability to create compelling visual assets that directly drive key business metrics. This includes improving website conversion rates, enhancing campaign performance, strengthening brand recognition, and supporting sales enablement through effective pitch decks and collateral. Their work is crucial for building brand equity and supporting the company's go-to-market strategy.

Growth Opportunities:

• Brand Leadership: Opportunity to grow into a Senior Brand Designer or Art Director role, taking on more strategic brand management responsibilities and potentially leading design projects or a small team as the company scales.

• Skill Specialization: Develop expertise in specific areas like motion design, product illustration, or data visualization within the AI/SEO tech context.

• Cross-functional Expertise: Gain a deep understanding of growth marketing, product development, and startup operations, potentially leading to roles in product marketing or broader marketing management.

• Industry Impact: Contribute to defining the visual language of a nascent market category (AI-driven SEO analytics), building a strong portfolio and reputation within the tech and design communities.

📝 Enhancement Note: The growth analysis emphasizes how this role serves as a strategic stepping stone, offering significant opportunities for professional development and impact within a high-growth startup. The alignment with "operations impact" underscores how design directly fuels business objectives.

🌐 Work Environment

Office Type: The role is described as having a "collaborative, high-energy in-office work environment." This suggests a dynamic workspace designed to foster teamwork, creativity, and direct interaction among team members. It's likely a modern office setup conducive to creative work.

Office Location(s): The role is based in New York City, a major hub for technology, design, and marketing. This location offers access to a vibrant professional community, talent pool, and networking opportunities. Specific office details beyond the city location are not provided but can be assumed to be in a suitable commercial area.

Workspace Context:

• Collaboration: The environment is designed for frequent, in-person collaboration with cross-functional teams, facilitating quick feedback loops and idea exchange crucial for design iterations.

• Tools & Technology: Access to modern design tools (Figma, Adobe Creative Suite) and potentially other relevant software and hardware to support creative workflows.

• Team Interaction: Opportunities for spontaneous discussions, brainstorming sessions, and team-building activities, which are vital for a creative role in a startup.

Work Schedule: Standard full-time hours are expected, with the understanding that creative roles in startups may require occasional flexibility to meet project deadlines or accommodate urgent campaign needs. The on-site nature implies a structured daily routine within the office setting.

📝 Enhancement Note: The work environment description emphasizes the value placed on in-person collaboration and a dynamic, creative atmosphere, which are key operational considerations for a design role in a startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your selected work, explaining your design process, strategic thinking, and the impact of your contributions. Expect questions about your approach to brand building, collaboration, and problem-solving.

• Cross-functional Interviews: Meetings with key stakeholders from Growth, Marketing, Product, and Engineering to evaluate your ability to collaborate, understand business needs, and communicate effectively across disciplines.

• Skills Assessment/Creative Challenge: Potentially a small design exercise or case study, either pre-interview or during the process, to evaluate your practical design skills and problem-solving approach in a relevant context.

• Final Interview: A conversation with leadership to assess cultural fit, long-term potential, and alignment with company vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your brand design, marketing campaign, and visual storytelling capabilities relevant to a tech startup.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, your design process, your specific contributions, and the measurable outcomes or impact. Use visuals effectively to support your narrative.

• Highlight Process: Emphasize your iterative design process, how you incorporated feedback, and your problem-solving methods.

• Showcase Versatility: Include examples that demonstrate your range across different mediums (digital, print, social, motion if applicable).

• Quantify Impact: Whenever possible, include data or metrics that illustrate the success of your designs (e.g., conversion lift, engagement increase).

• Brand System Focus: Clearly demonstrate your understanding of brand systems and how you've applied them for consistency and scalability.

Challenge Preparation:

• Understand the Business: Research Peec AI's product, target audience, market position, and recent news. Understand their current brand aesthetic and identify potential areas for enhancement.

• Think Strategically: Be prepared to discuss how design can support growth marketing objectives, enhance user acquisition, and build brand credibility in the AI/SEO space.

• Practice Presentation: Rehearse presenting your portfolio and any case studies, ensuring you can articulate your thoughts clearly and concisely within a given timeframe.

• Prepare Questions: Develop thoughtful questions for the interviewers about the team, company culture, design challenges, and future brand vision.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their skills and experience in a way that aligns with the operational demands of a Brand Designer in a startup environment, emphasizing portfolio content and interview strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI/UX design, prototyping, and collaboration within the design system. Advanced proficiency is highly valued.

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including illustration (Illustrator), image editing (Photoshop), and layout (InDesign).

• Motion Design/Prototyping Tools (Preferred): After Effects for animation, Lottie for web animation integration, or Framer for interactive prototyping.

Analytics & Reporting:

CRM & Automation:

• Understanding how marketing automation platforms and CRMs are used by marketing teams can help in designing assets that integrate seamlessly with campaign workflows.

📝 Enhancement Note: This section specifically calls out the core design software expected for this role, highlighting Figma and the Adobe Creative Suite as essential, and motion/prototyping tools as preferred. This informs candidates about the technical environment they will be working in.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions, including design choices, are likely informed by data and performance metrics to ensure effectiveness and ROI.

• Agility & Speed: The startup environment necessitates quick iterations, rapid prototyping, and the ability to adapt to changing priorities and market feedback.

• Collaboration: A strong emphasis on teamwork and cross-functional communication to achieve shared goals.

• Innovation: A culture that encourages creative problem-solving and exploration of new technologies and design approaches, particularly in the AI space.

• Impact-Oriented: A focus on delivering tangible results that contribute to business growth and market leadership.

Collaboration Style:

• Cross-functional Integration: The design role is deeply integrated with Marketing, Growth, Product, and Engineering, requiring proactive communication and a partnership approach to problem-solving.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized to refine designs and strategies.

• Shared Ownership: A sense of collective responsibility for the brand's success and the company's overall growth.

📝 Enhancement Note: The team culture and values section outlines how the company's operational ethos translates into behavioral expectations for the Brand Designer, emphasizing collaboration, data-driven decision-making, and a focus on impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Performance Metrics: The need to create aesthetically strong and brand-aligned designs while also optimizing for conversion and engagement in a performance-driven marketing context.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new campaign needs, product updates, and market shifts, requiring efficient workflow and design execution.

• Defining a New Market Category: Establishing a distinctive and memorable brand identity in a nascent and rapidly evolving AI/SEO analytics space.

• Cross-functional Alignment: Ensuring design decisions are well-understood and supported by diverse teams with different priorities.

Learning & Development Opportunities:

• Deepen AI/Tech Design Expertise: Gain specialized knowledge in designing for AI products and the complex B2B SaaS market.

• Master Growth Design Principles: Develop advanced skills in conversion rate optimization (CRO) and performance marketing design.

• Contribute to Design System Maturity: Play a key role in scaling and refining a design system for a growing tech company.

• Industry Exposure: Attend relevant industry events, webinars, and conferences to stay updated on design trends and AI advancements.

📝 Enhancement Note: This section addresses potential challenges and frames them as opportunities for growth, aligning with the career development aspects of the role within a dynamic startup.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand vision with aggressive performance marketing goals. How did you ensure both were met?" (Focus on demonstrating strategic thinking and data-informed design).

• "Walk us through your process for developing or evolving a brand identity for a tech product. What were the key considerations?" (Highlight your systematic approach, research, and stakeholder management).

• "How do you approach designing for a rapidly changing market or technology like AI? Provide an example." (Showcase adaptability, continuous learning, and foresight).

Company & Culture Questions:

• "What excites you about Peec AI's mission and the AI/SEO analytics space?" (Research the company and market thoroughly).

• "How do you see design contributing to the growth of a startup like Peec AI?" (Connect your skills to business objectives).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Peec AI and the role, then diving into your selected case studies.

• Narrative: For each case study, clearly articulate the problem, your strategic approach, your design process, your specific contributions, and the measurable results.

• Visuals: Use high-quality visuals that effectively showcase your work. Be prepared to zoom in on details and explain your design choices.

• Conciseness: Be mindful of time. Practice your presentation to ensure you cover key points efficiently.

• Engagement: Be ready to answer questions about your work, your process, and your rationale. Be open to feedback and demonstrate enthusiasm.

📝 Enhancement Note: This section provides specific, actionable advice on interview preparation, including example questions and strategies for presenting a portfolio, tailored to the Brand Designer role and the startup environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand identity development, marketing campaign design, and visual storytelling relevant to a tech startup. Prioritize work that shows quantifiable impact.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, proficiency in Figma and Adobe Creative Suite, and any experience in tech, startups, or AI. Use keywords from the job description that accurately reflect your skills and achievements.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and the business impact of your work. Prepare thoughtful questions for the interviewers.

• Company Research: Thoroughly research Peec AI, its product, target market, and competitive landscape. Understand their current brand and identify how your skills can contribute to their growth and market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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