Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Flex

Location: Remote / Australia

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: March 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and excellence across the entire Flex ecosystem through multidimensional, future-forward designs.

• Execute high-visibility marketing campaigns, from OOH ads to digital content, with a focus on brand building and revenue awareness.

• Collaborate closely with product, sales, and growth teams to translate brand foundations into impactful marketing initiatives.

• Leverage AI and creative software tools to rapidly move from concept to craft, defining and scaling repeatable design systems.

• Adapt and evolve the Flex brand identity to resonate with affluent business owners, ensuring clear communication across all market segments.

📝 Enhancement Note: This role is positioned as a "Brand Designer" within a "Growth Team" at a rapidly scaling AI-native private bank. The emphasis on "AI-native," "nine-figure annualized revenue," and "affluent business owners" suggests a high-growth, fast-paced environment where brand plays a critical role in customer acquisition and trust. The remote nature for Australia indicates a global talent search for specialized creative expertise. The role requires a blend of hands-on design execution and strategic brand thinking, with a strong inclination towards leveraging emerging AI tools in the creative process.

📈 Primary Responsibilities

• Develop and maintain a cohesive and compelling brand identity for Flex across all visual channels, ensuring alignment with company values and market positioning.

• Design and produce a wide range of marketing collateral, including digital assets for web and product surfaces, email campaigns, social media content, and advertising creative (OOH, digital ads).

• Translate complex financial concepts and product offerings into visually engaging and easily understandable designs for affluent business owners.

• Collaborate with cross-functional teams (Product, Sales, Marketing) to support campaign initiatives, product launches, and event experiences with strong creative direction.

• Define, templatize, and scale repeatable design systems and workflows to ensure efficiency and consistency as the business grows.

• Utilize performance data and customer insights to inform and refine creative decisions, optimizing designs for engagement and conversion.

• Manage creative projects from concept through to execution, ensuring timely delivery and high-quality output within an agile environment.

• Experiment with AI-powered design tools and workflows to enhance creative output, explore novel design solutions, and maintain a cutting-edge aesthetic.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant strategic input. The emphasis on "revenue and brand-awareness" and "customer-driven logic" points to a performance-oriented marketing function. The requirement to "scale output as the business grows" and "define and templatize repeatable systems" indicates a need for efficiency and process-oriented thinking within the creative function, common in high-growth operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of role. Equivalent practical experience and a strong portfolio will also be considered.

Experience: Minimum of 2 years of graphic design experience, with a strong preference for working within a B2B, high-growth, or fintech environment. Demonstrated experience in translating brand strategy into impactful visual assets.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

• Advanced skills in Figma for UI/UX design and collaborative workflows.

• Experience with AI design tools such as Midjourney or similar, with a demonstrated curiosity for exploring new AI applications in creative workflows.

• Video editing and animation asset integration skills for creating cohesive, on-brand video content.

• Excellent time-management and project-management capabilities, with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong written and verbal communication skills, with the ability to present creative concepts and gain buy-in from stakeholders at all levels.

• Understanding of web development best practices for desktop, mobile, and UX/UI, ensuring smooth collaboration with web developers.

Preferred Skills:

• 3D rendering and motion graphics skills.

• Experience in creating content with a User-Generated Content (UGC) feel, particularly for influencer marketing campaigns.

• Prior experience in the fintech or financial services industry.

• Familiarity with A/B testing creative assets for performance optimization.

📝 Enhancement Note: The "What You Bring" section strongly emphasizes practical skills and tool proficiency, particularly the integration of AI tools like Midjourney. The requirement for 2+ years of experience in a "B2B, high-growth environment" is key. The mention of "web-performance.Expert" suggests a need for design that considers technical optimization and user experience. The "Big plus if you have" section indicates areas for growth and specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work across web design, social content, advertisements, and event designs.

• Demonstrations of strong attention to detail, a sophisticated sense of aesthetics, and a cohesive design sensibility across diverse projects.

• Case studies that highlight the design process from concept to execution, including problem definition, creative exploration, and final output.

• Examples that illustrate the ability to adapt brand guidelines and maintain visual consistency across various platforms and media.

Process Documentation:

• Projects that demonstrate the ability to define, templatize, and scale repeatable design systems and workflows for efficiency.

• Examples of how performance data and customer insights were used to inform and refine creative decisions, leading to improved outcomes.

• Portfolios that showcase collaboration with web developers, ensuring best practices in UX/UI and web performance.

• Work that reflects an understanding of brand-building strategies and their impact on revenue and brand awareness.

📝 Enhancement Note: The portfolio requirements focus heavily on practical application and demonstrable skills. The emphasis on "repeatable systems," "scaling output," and "performance data" aligns with the operational efficiency expected in a high-growth company. The inclusion of UX/UI and web performance indicates an understanding of how design integrates with technical execution.

💵 Compensation & Benefits

Salary Range:

Given the role's mid-level experience requirement (2-5 years), the remote-first nature targeting Australia, and the high-growth fintech environment, a competitive salary range is expected. For a Brand Designer in Australia with this experience and skill set, and considering the company's funding and revenue scale, a range of AUD $90,000 - $130,000 per annum would be a reasonable estimate. This range accounts for the specialized skills in AI design tools and the demanding nature of a fast-paced startup.

Benefits:

• Meaningful equity in a rapidly growing company with significant upside potential.

• Comprehensive health insurance coverage.

• Generous paid time off and public holidays.

• Professional development budget for courses, conferences, and learning resources.

• Opportunities for significant career growth and advancement within the design and marketing teams.

• Flexible remote work environment, empowering autonomy and work-life balance.

• Access to cutting-edge AI design tools and technology.

Working Hours:

• Full-time, approximately 40 hours per week.

• Flexible working hours, with core collaboration times expected to ensure effective cross-functional communication, particularly between Australia and other time zones where the company operates.

📝 Enhancement Note: Salary estimation is based on typical Australian market rates for mid-level Brand Designers in the tech/fintech sector, adjusted upwards due to the company's strong financial backing and rapid growth trajectory. The inclusion of "meaningful equity" is a significant draw for roles in high-growth startups. The emphasis on flexibility in working hours is crucial for a remote role spanning different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (AI-Native Private Banking)

Flex operates in the highly competitive and rapidly evolving Fintech sector, specifically focusing on building an AI-native private banking solution for business owners. This industry demands innovation, robust security, and a deep understanding of financial markets and customer needs. The company's mission to "re-architect the entire financial system for entrepreneurs" positions it at the forefront of financial technology disruption.

Company Size: The description implies a company that has scaled rapidly from launch (September 2023) to "nine-figure annualized revenue." This suggests a team that has grown significantly but likely maintains a lean, agile structure characteristic of a Series B or C funded startup (estimated 50-200 employees, though not explicitly stated). The emphasis on "small teams, exceptional people, real ownership" indicates a culture that values individual contribution and high performance.

Founded: September 2023. This is a very recent founding date, highlighting the company's youth and rapid growth trajectory. The focus is on building and scaling quickly, with a clear vision for long-term profitability and market dominance.

Team Structure:

• The Brand Designer reports to the Brand Design Manager, indicating a structured creative team.

• The role is part of the "growth team," suggesting close integration with marketing, sales, and product functions.

• Cross-functional collaboration is a key aspect, with partnerships expected across product, sales, and other teams.

Methodology:

• Data-Driven Design: The role is expected to "use performance data to sharpen creative decisions," indicating a strong emphasis on analytics and measurable outcomes in design.

• Agile Execution: Operating in a "high-growth agile environment" means embracing iterative development, rapid prototyping, and flexible project management.

• AI Integration: A core methodology involves leveraging AI tools ("AI-native," "empowered by AI") to enhance creative workflows, explore new possibilities, and drive innovation.

• Customer-Centricity: "Customer-driven logic" and a clear understanding of the "Flex ICP (Ideal Customer Profile)" mean designs must resonate deeply with affluent business owners.

Company Website: Flex.one

📝 Enhancement Note: The company's recent founding and rapid revenue growth suggest a dynamic, fast-paced culture. The "AI-native" aspect is a key differentiator. The emphasis on "mission-critical problems" and "real money, real risk" implies a high-stakes environment where accuracy and impact are paramount. The "high bar, low ego" and "speed over comfort" principles are crucial for understanding the operational pace and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, typically requiring 2-5 years of professional experience. It offers a significant opportunity to contribute to the foundational visual identity of a rapidly scaling company, moving beyond execution to shaping brand perception. The role implies a "builder" mentality, capable of defining systems and processes as much as creating assets.

Reporting Structure: The Brand Designer reports to the Brand Design Manager. This suggests a clear hierarchy within the design function, with opportunities for mentorship from a senior leader and potential for upward mobility within the design team as the company expands. The role also involves close collaboration with the broader Growth team, offering exposure to strategic marketing and sales operations.

Operations Impact: The Brand Designer's work will have a direct and tangible impact on Flex's ability to acquire and retain affluent business owners. High-visibility creative assets (OOH ads, billboards, event experiences) are crucial for building brand awareness and credibility in a competitive market. Effective visual communication is essential for conveying trust, sophistication, and the value proposition of a private banking service. The role contributes to the overall growth engine by making the brand compelling and recognizable.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design tools, video editing, 3D rendering, and motion graphics, becoming a specialist in cutting-edge creative technologies.

• Brand Leadership: Progress to a Senior Brand Designer or Brand Design Manager role as the team and company scale, taking on more strategic responsibilities and team leadership.

• Cross-Functional Expertise: Gain deeper understanding and experience in marketing operations, product marketing, and growth strategies through close collaboration with other teams.

• Industry Impact: Contribute to building a "generational" company and shaping the future of financial services for business owners, with potential for significant personal and professional reward.

• Learning & Development: Access to professional development budgets to pursue new skills, attend industry events, and stay ahead of design and AI trends.

📝 Enhancement Note: The growth narrative for this role is significant, given Flex's rapid scaling. The opportunity to shape a brand from its early stages in a high-impact industry like fintech is substantial. The emphasis on "builder" and "ownership" suggests that individuals who proactively contribute to process improvement and strategic direction will find accelerated growth paths.

🌐 Work Environment

Office Type: Fully Remote. Flex operates on a remote-first model, offering employees the flexibility to work from anywhere within Australia. While specific office locations are mentioned (San Francisco, Miami, New York) for other roles, this Brand Designer position is designated as remote within Australia.

Office Location(s): Remote within Australia. While the company has physical hubs in the US, this specific role is designed for remote work within the Australian region, allowing for talent acquisition globally without geographical constraints for this position.

Workspace Context:

• Autonomy and Flexibility: The remote setup provides a high degree of autonomy over the work environment, encouraging personalized productivity and work-life integration.

• Digital Collaboration: The team relies heavily on digital collaboration tools (e.g., Slack, Figma, project management software) to maintain seamless communication and workflow, simulating a cohesive team environment despite physical distance.

• Technology Stack: Access to a robust technology stack, including advanced creative software (Adobe Creative Suite, Figma) and AI design tools, supports efficient and innovative work.

• Cross-Functional Interaction: Opportunities to connect with team members across various departments, fostering a sense of shared purpose and collective effort towards company goals.

Work Schedule:

• Standard full-time (approx. 40 hours per week).

• Flexible working hours are a key component of the remote setup. However, candidates should be prepared for potential overlap with US time zones for critical meetings and collaboration, especially given the company's primary operational hubs. This requires strong self-management and communication to bridge time differences effectively.

📝 Enhancement Note: The fully remote nature for Australia means candidates should be comfortable with asynchronous communication and proactive self-management. The "AI-native" and "high-growth" context implies a digitally-driven, tech-enabled work environment where collaboration tools are paramount.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and alignment with the role.

2. Hiring Manager Interview: A conversation with the Brand Design Manager to discuss your experience, design philosophy, portfolio highlights, and understanding of brand development in a high-growth B2B/Fintech context.

3. Design Challenge/Portfolio Review: A hands-on design exercise or a deep dive into your portfolio. This will assess your creative thinking, problem-solving skills, proficiency with design tools (including AI), and ability to translate brand strategy into tangible assets. Expect to discuss your process, rationale, and how you've leveraged data or user insights.

4. Cross-Functional Interview: An interview with members of the Growth or Product team to evaluate your collaboration skills, ability to communicate design concepts to non-designers, and understanding of how design contributes to business objectives.

5. Final Interview/Offer: A final discussion with senior leadership or HR to confirm cultural fit, discuss compensation, and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that align with B2B, high-growth, or fintech environments. Highlight work on brand identity, web design, social content, and advertising.

• Demonstrate Process: For each project, clearly articulate the problem, your role, the design process (including ideation, tool usage, and iterations), and the final outcome. If possible, include metrics or qualitative feedback on the impact of your design.

• Highlight AI Integration: Explicitly show how you've used AI tools (like Midjourney) to enhance your workflow, generate ideas, or create unique assets. Discuss your approach and learnings.

• Showcase Versatility: Include examples that demonstrate your ability to work across different media and formats, from digital ads to OOH.

• Tell a Story: Frame your portfolio as a narrative of your growth as a designer, emphasizing your problem-solving skills and strategic thinking.

Challenge Preparation:

• Understand Flex: Research Flex's mission, target audience, current brand, and competitive landscape. Understand their AI-native approach and their position as a private bank for business owners.

• Design Problem-Solving: Be prepared to tackle a hypothetical design brief that requires you to apply brand principles to a specific marketing challenge. Focus on demonstrating your thinking process, not just the final aesthetic.

• AI Tool Proficiency: If a challenge involves AI tools, be ready to discuss your strategy for using them effectively and ethically within a brand context.

• Presentation Skills: Practice articulating your design decisions clearly and concisely, anticipating questions about strategy, execution, and impact.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, strategic thinking, AI proficiency, and cross-functional collaboration. The portfolio review is critical, with specific guidance on showcasing AI usage and B2B/Fintech relevance. The design challenge is designed to simulate real-world problem-solving in a high-growth, AI-integrated environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and video production (Photoshop, Illustrator, Premiere Pro).

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows.

• AI Design Tools: Proficiency with Midjourney or similar generative AI platforms is highly encouraged and expected for creative ideation and asset generation.

• Video Editing Software: Beyond Premiere Pro, familiarity with other tools for animation and asset integration might be beneficial.

Analytics & Reporting:

• Performance Data Tools: While not expected to be an analyst, understanding how to access and interpret data from analytics platforms (e.g., Google Analytics for web, social media analytics) to inform creative decisions is valuable.

• A/B Testing Platforms: Familiarity with how creative assets are tested and optimized for performance.

CRM & Automation:

• Marketing Automation Platforms: Understanding how designs integrate into email marketing and lifecycle campaigns (e.g., HubSpot, Marketo, or similar).

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com for managing design workflows and timelines.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma is standard for design roles. The standout requirement is proficiency and curiosity in AI design tools like Midjourney, reflecting Flex's "AI-native" positioning. Familiarity with how design integrates into marketing automation and project management workflows is also key for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: A core value is "Speed over comfort," meaning the team prioritizes rapid execution, iteration, and delivery without compromising quality. This translates to a dynamic work environment where quick decision-making and adaptability are crucial.

• Ownership & Accountability: "Extreme ownership" and "real accountability" are emphasized, meaning team members are expected to take full responsibility for their work, outcomes, and contributions to the company's success.

• High Bar, Low Ego: The company seeks "exceptional people" who maintain a high standard of work while remaining humble and collaborative. This fosters a culture of mutual respect and continuous learning.

• Innovation & Experimentation: As an "AI-native" company, there's an inherent value placed on innovation, exploring new technologies (especially AI), and pushing creative boundaries. Expect a culture that encourages experimentation.

• Impact & Purpose: The mission to build a "generational" company and solve "mission-critical problems" in finance drives a sense of purpose. Team members are motivated by the significant impact their work has on customers and the company's growth.

Collaboration Style:

• Cross-Functional Integration: Collaboration is key, with designers working closely with product, sales, and marketing teams to ensure brand consistency and support business objectives.

• Direct Communication: In a fast-paced environment, clear, concise, and direct communication is valued. This includes the ability to effectively present ideas and receive feedback constructively.

• Data-Informed Discussions: Collaboration is enhanced by a shared understanding of performance data, enabling data-driven discussions and decisions regarding creative strategies.

• Iterative Feedback Loops: Expect a culture of continuous feedback, where designs are shared early and often for iteration, ensuring alignment and refinement throughout the creative process.

📝 Enhancement Note: The company culture is heavily influenced by its startup DNA: fast-paced, ownership-driven, and innovation-focused. The "AI-native" aspect permeates the culture, encouraging experimentation with new technologies. The emphasis on "high bar, high taste" suggests a commitment to quality and aesthetic excellence, even amidst rapid development.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scalability: Keeping pace with the company's rapid growth and scaling brand output without sacrificing quality or consistency. This requires efficient processes and repeatable systems.

• Balancing Brand & Performance: Effectively blending long-term brand-building initiatives with short-term performance-driven marketing campaigns, ensuring both strategic coherence and measurable results.

• AI Integration Nuances: Navigating the evolving landscape of AI design tools, integrating them effectively into established workflows, and staying ahead of rapid technological advancements.

• Cross-Time Zone Collaboration: Effectively collaborating with team members in different time zones (especially US vs. Australia) to ensure seamless project execution and communication.

• High-Stakes Industry: Working within the Fintech sector means dealing with sensitive financial data and regulatory considerations, requiring a high degree of accuracy and professionalism in all creative output.

Learning & Development Opportunities:

• AI Design Specialization: Become a leader in leveraging AI for creative applications within the FinTech space.

• Brand Strategy Development: Contribute to evolving the brand strategy for a rapidly scaling, high-growth company, gaining strategic experience beyond execution.

• Cross-Functional Exposure: Develop a deeper understanding of growth marketing, sales enablement, and product design through close collaboration.

• Industry Leadership: Be part of building a "generational" company and gain exposure to high-stakes financial operations and cutting-edge technology.

• Professional Development: Access to training budgets for courses, workshops, and conferences to enhance skills in design, AI, and marketing.

📝 Enhancement Note: The challenges are directly tied to the company's high-growth, AI-focused, and remote-first nature. The opportunities are geared towards individuals who thrive in dynamic environments and want to contribute to significant business growth and technological innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new product or campaign. How would you ensure it aligns with Flex's AI-native private banking mission?" (Focus on your systematic approach, research, and brand alignment).

• "How do you balance the need for rapid creative output in a startup with maintaining high design quality and brand consistency? Provide an example." (Highlight your experience with agile workflows, templating, and prioritizing brand integrity).

• "Walk me through a project where you used AI tools to enhance your design workflow. What was the outcome, and what did you learn?" (Be prepared to discuss specific AI tools, your methodology, and the impact on efficiency or creativity).

Company & Culture Questions:

• "What excites you about Flex's mission to build the AI-native private bank for business owners?" (Show genuine interest and understanding of the company's vision and market opportunity).

• "How do you embody our values of 'speed over comfort' and 'extreme ownership' in your work?" (Provide specific examples of your proactive approach and accountability).

• "Describe your ideal collaboration style with product managers, marketers, and engineers." (Emphasize clear communication, constructive feedback, and a team-oriented approach).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, present a clear story: the challenge, your role, your process (including AI usage), the solution, and the results.

• Quantify Impact: Where possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recall).

• Showcase AI Integration: Clearly label and discuss any projects where AI tools played a significant role. Explain your strategic choices in using these tools.

• Tailor to Flex: Emphasize projects that demonstrate your ability to work in a B2B context, understand complex products, and create sophisticated brand experiences.

• Be Ready for Q&A: Anticipate questions about your design decisions, tool choices, and how you handle feedback or challenging project constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of design skills (especially AI), and alignment with Flex's fast-paced, ownership-driven culture. The portfolio presentation is a key opportunity to showcase these aspects tangibly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to B2B, high-growth environments, and ideally, fintech. Clearly highlight projects demonstrating your proficiency with Adobe Creative Suite, Figma, and AI design tools like Midjourney. Include case studies that detail your process, problem-solving approach, and the impact of your designs.

• Resume Optimization: Tailor your resume to highlight experience in graphic design, brand development, web design, social content creation, and advertising. Use keywords from the job description, such as "AI-native," "brand identity," "visual design," "Figma," "Midjourney," and "agile environment." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design philosophy, your process for creating brand assets, and how you leverage AI in your workflow. Prepare to discuss specific examples from your portfolio that showcase your problem-solving skills and ability to drive results. Research Flex's mission and values thoroughly.

• Company Research: Deeply understand Flex's business model as an AI-native private bank for business owners. Familiarize yourself with their target audience, competitive landscape, and company culture. This will enable you to tailor your responses and demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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