Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Chalk

Location: New York, NY; San Francisco, CA; Los Angeles, CA

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: 2026-04-23

Experience Level: 2-5 years

Remote Status: On-site (Monday-Friday)

🚀 Role Summary

• Drive the visual identity and brand consistency across all marketing channels, ensuring a cohesive and impactful brand presence.

• Execute a high volume of diverse marketing assets, from digital ads and social media to print collateral and event materials, demonstrating agility and speed.

• Leverage and maintain Chalk's established design system and Figma component library, upholding rigorous standards for visual output.

• Collaborate closely with Growth, Content, and Field Marketing teams to translate strategic briefs into polished, on-time deliverables that support business objectives.

• Utilize AI design tools to enhance production efficiency, explore creative avenues, and accelerate iteration cycles within the design process.

📝 Enhancement Note: While this role is for a Brand Designer, its focus on high-volume asset creation, cross-functional collaboration with marketing teams, and adherence to design systems positions it within the broader scope of Marketing Operations or GTM Operations enablement. The expectation to "ship a lot of great work across a lot of different formats" and work within established systems highlights a need for operational efficiency in creative execution.

📈 Primary Responsibilities

• Design and produce a high volume of marketing assets for social media, digital advertisements, email campaigns, event materials, and print collateral.

• Create compelling event creative, including booth graphics, signage, environmental design, and other branded materials to enhance on-site experiences.

• Execute web design tasks such as landing pages, campaign pages, and website updates, utilizing CMS tools like Sanity and Figma.

• Strictly adhere to and contribute to Chalk's Figma component library and design system, ensuring brand consistency across all visual outputs.

• Employ AI design tools to optimize production workflows, explore diverse creative concepts, and expedite the design iteration process.

• Partner effectively with cross-functional teams including Growth, Content, and Field Marketing to translate project briefs into high-quality, timely deliverables.

• Maintain exceptional attention to detail, proactively identifying and rectifying any design discrepancies to ensure polished and professional final assets.

📝 Enhancement Note: The emphasis on "shipping a lot of great work" and working "within Chalk's established design system" implies a need for process discipline and efficient execution, aligning with operational excellence in creative production. The requirement to "execute quickly and accurately from a brief" suggests a focus on templated execution and rapid asset generation rather than extensive concepting for every piece.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is implied through the portfolio requirements and the nature of the role.

Experience: 2-5 years of hands-on experience in marketing or brand design, gained either in-house at a company or within an agency setting.

Required Skills:

• Proven ability to design and ship a high volume of marketing assets across social, digital, email, and print.

• Strong proficiency in Figma, including advanced skills in working with components, design systems, and collaborative workflows.

• Experience with web design and Content Management Systems (CMS) such as Sanity, Webflow, or similar platforms.

• Demonstrable experience and practical application of AI design tools to accelerate creative production and exploration.

• Ability to execute design tasks quickly, accurately, and efficiently based on provided briefs.

• Excellent organizational skills with a proactive approach to tracking work, flagging potential blockers, and consistently meeting deadlines.

Preferred Skills:

• Experience in video editing or motion design using tools like After Effects, Spline, or Lottiefiles.

• Background in B2B SaaS, developer tools, or other tech-focused brands.

• Prior experience in a fast-paced startup environment where project scopes and deadlines may evolve rapidly.

📝 Enhancement Note: The requirement for 2-5 years of experience suggests a mid-level designer who can work with autonomy but also take direction. The emphasis on AI tools and rapid execution points towards a candidate who can adapt to evolving creative technologies and a dynamic GTM environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a wide range of design work across social media, digital advertising, web design (landing pages, campaign pages), print collateral, and ideally motion graphics or video.

• Clear examples of how design systems and component libraries were utilized to ensure brand consistency and efficient asset production.

• Demonstrations of web design execution, potentially including before-and-after examples or case studies of site updates.

• Evidence of working within established brand guidelines and design systems, highlighting the ability to maintain visual integrity.

Process Documentation:

• Examples of how design briefs were translated into final deliverables, showcasing the workflow from concept to execution.

• Demonstrated ability to manage multiple projects simultaneously, with clear organization and time management skills evident in project timelines or case studies.

• Evidence of collaboration with cross-functional teams (e.g., marketing, content) to achieve project goals, potentially through testimonials or project descriptions.

• Documentation or discussion of how consistency and quality were maintained across a high volume of assets.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evaluation tool for a Brand Designer. The emphasis on "shipping a lot of great work" and working within a "design system" means the portfolio should highlight efficiency, adherence to brand standards, and the ability to produce high-quality collateral rapidly.

💵 Compensation & Benefits

Salary Range: While specific figures are not provided, for a Brand Designer with 2-5 years of experience in New York City, San Francisco, or Los Angeles, the estimated annual salary range is typically between $75,000 and $110,000. This estimate is based on industry benchmarks for similar roles in high-cost-of-living tech hubs and considers the competitive nature of the design talent market.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Access to Flexible Spending Account (FSA) and Health Savings Account (HSA) for healthcare expense management.

• Expert Healthcare Guidance services to assist with benefits utilization.

• Retirement savings plan options.

• Generous allotment of 15 company holidays per year.

• 15 days of personal time off (PTO) annually.

• Flex Commuter Benefits to support transportation costs.

• Daily catered lunch and dinner provided by Chalk.

• Office fully-stocked with drinks and snacks.

• Reimbursement for Uber/Lyft for late work nights.

Working Hours: The role is on-site, Monday through Friday, with an expectation of standard full-time hours (approximately 40 hours per week). The company provides meals and transportation for those working late, indicating a culture that supports extended work when necessary to meet deadlines.

📝 Enhancement Note: The salary range is an estimate based on location and experience level for a Brand Designer. The comprehensive benefits package, including daily meals and late-night transportation, reflects a startup culture that invests in employee well-being and productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Data Platform for Machine Learning Applications)

Company Size: The company has recently raised a $50 million Series A, suggesting significant growth and a transition from a very early-stage startup to a growth-stage company. This implies a dynamic environment with increasing structure but still retaining startup agility.

Founded: Chalk was founded with the goal of building the data platform that powers the future of machine learning applications. This foundational mission drives innovation and a focus on cutting-edge technology.

Team Structure:

• The Brand Designer reports to the Brand Design team, indicating a dedicated creative function within the marketing or GTM organization.

• Collaboration is expected with Growth, Content, and Field Marketing teams, suggesting a GTM-aligned structure where creative supports broader Go-To-Market efforts.

Methodology:

• Design execution is guided by an established design system and Figma component library, emphasizing process, consistency, and efficiency.

• The integration of AI design tools suggests a forward-thinking approach to creative production, valuing innovation and speed.

• A "high-volume, high-variety" approach to design work implies a focus on agile methodologies and rapid iteration to meet diverse marketing needs.

Company Website: chalkuk.com

📝 Enhancement Note: Chalk operates in the cutting-edge field of ML data platforms, attracting talent focused on innovation and technical excellence. The company's culture likely values speed, efficiency, and a data-driven approach, even within creative functions. The on-site requirement suggests a preference for in-person collaboration and a strong team dynamic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires 2-5 years of experience, indicating a level beyond entry-level where designers are expected to work independently, manage their own projects, and contribute significantly to the brand's visual output. They are expected to be proficient in core design tools and processes.

Reporting Structure: The Brand Designer reports to the Brand Design function, likely within a larger Marketing or Go-To-Market (GTM) department. This structure allows for focused mentorship within design while ensuring alignment with broader marketing strategies.

Operations Impact: The Brand Designer's impact is crucial for Chalk's Go-To-Market strategy. By creating consistent, high-quality visual assets across all channels, they directly influence brand perception, lead generation (through digital ads, landing pages), event engagement, and overall market presence. Effective visual communication is key to establishing Chalk as a leader in the ML data platform space.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion design, web design, or event environmental design, leveraging the "bonus points" mentioned.

• Design System Contribution: Potential to contribute to the evolution and expansion of Chalk's design system, gaining experience in design governance and scalability.

• Cross-Functional Leadership: As the company grows, opportunities may arise to lead design initiatives for specific marketing campaigns or product launches, collaborating more closely with product and engineering teams.

• Mentorship: Potential to mentor junior designers as the team expands, developing leadership and management skills.

📝 Enhancement Note: The role offers a clear path for growth within a rapidly scaling tech company, particularly for designers who can demonstrate operational efficiency and a strong understanding of how design supports business objectives in a fast-paced GTM environment.

🌐 Work Environment

Office Type: The role is strictly on-site, requiring Monday-Friday presence in Chalk's offices located in New York, NY, or San Francisco, CA. This indicates a preference for in-person collaboration and a structured work environment.

Office Location(s): The primary office locations are New York, NY, and San Francisco, CA. Los Angeles is also mentioned as a location, suggesting potential for future expansion or a distributed team model within these hubs. These locations are major tech and creative hubs, offering access to talent and industry events.

Workspace Context:

• Collaborative Environment: The on-site requirement suggests a focus on in-person collaboration, spontaneous brainstorming, and team cohesion. Designers will likely work closely with marketing, content, and growth teams on a daily basis.

• Tools and Technology: The role explicitly mentions Figma, Sanity, and AI design tools, indicating a modern and digitally-enabled workspace equipped with industry-standard creative technology.

• Team Interaction: Daily interaction with marketing teams is expected, fostering a dynamic and communicative work environment where design is integrated into ongoing GTM activities.

Work Schedule: The standard work schedule is Monday through Friday, full-time. However, the provision of meals and transportation for late nights indicates flexibility and a company culture that supports employees working extended hours to meet project demands, particularly in a startup environment.

📝 Enhancement Note: The emphasis on an on-site, collaborative environment is a key aspect of Chalk's culture for this role. It suggests a preference for synchronous communication and team-building activities that are best facilitated through in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Skills Assessment: A session where you present your portfolio, discussing your process, design choices, and how you've applied design systems and AI tools. This may include a brief design exercise or discussion of hypothetical scenarios.

• Cross-Functional Interviews: Meetings with members of the Growth, Content, and Field Marketing teams to evaluate collaboration style, communication skills, and ability to translate marketing briefs into creative deliverables.

• Hiring Manager/Brand Design Lead Interview: A discussion focused on your overall fit with the team, understanding of brand strategy, and long-term career aspirations.

Portfolio Review Tips:

• Curate for Range and Volume: Showcase a diverse set of projects that highlight your ability to handle varied design tasks (social, web, print, motion) and demonstrate your capacity for high-volume output.

• Highlight Design System Application: Clearly articulate how you've worked within and maintained design systems. Provide examples of components you've used or contributed to, and explain the benefits of this approach.

• Showcase AI Tool Integration: Include projects where AI tools were used to accelerate production, explore creative options, or achieve specific design outcomes. Explain your thought process and the impact of using these tools.

• Demonstrate Collaboration: For each project, briefly describe the brief, your role, and how you collaborated with stakeholders (e.g., marketing managers) to achieve the final deliverable.

• Focus on Impact: Where possible, quantify the impact of your designs (e.g., increased engagement, improved conversion rates on landing pages).

Challenge Preparation:

• Be prepared to discuss your process for taking a brief from a non-designer and turning it into a polished asset.

• Practice articulating how you maintain brand consistency across disparate channels and asset types.

• Think about how you would prioritize tasks when faced with multiple urgent requests from different teams.

• Understand Chalk's current brand aesthetic and be ready to discuss how your work aligns with or could evolve it.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to execute efficiently within established frameworks. Candidates should prepare to discuss their practical application of design systems and AI tools, as well as their collaborative processes with marketing teams.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI, web assets, and marketing collateral. Proficiency in component libraries and design systems is critical.

• Sanity: A key CMS tool for web design execution and content management.

• Webflow: An alternative or complementary CMS/website builder. Familiarity with these platforms is required for web design tasks.

Analytics & Reporting:

CRM & Automation:

AI & Motion Tools:

• AI Design Tools: Specific tools are not named, but proficiency in leveraging AI for image generation, asset variation, or workflow acceleration is a requirement.

• Motion Design Tools (Bonus): After Effects, Spline, Lottiefiles are preferred for candidates with motion graphics experience.

📝 Enhancement Note: Proficiency in Figma, Sanity, and AI design tools is non-negotiable. The ability to quickly learn and adapt to new tools within the marketing technology stack is also a key indicator of success in this fast-paced environment.

👥 Team Culture & Values

Operations Values:

• Speed & Efficiency: A core value, evidenced by the requirement to ship a high volume of work quickly and the integration of AI tools to accelerate production. Operations professionals in this role must be process-oriented and focused on efficient execution.

• Consistency & Quality: Maintaining brand integrity and high standards across all visual outputs is paramount, driven by the use of design systems and rigorous attention to detail.

• Collaboration & Agility: Working effectively with cross-functional teams and adapting to evolving briefs and deadlines is crucial in this dynamic startup environment.

• Innovation: Embracing new technologies like AI in design demonstrates a forward-thinking approach to creative production.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer is expected to be deeply integrated with Growth, Content, and Field Marketing teams, requiring strong communication and a collaborative spirit to translate marketing briefs into successful visual assets.

• Process-Oriented Feedback: A culture that values constructive feedback on design work to ensure alignment with strategy and continuous improvement.

• Shared Ownership: While designers own visual output, there's an implied shared ownership of marketing campaign success, requiring designers to understand and contribute to broader GTM goals.

📝 Enhancement Note: Chalk's culture likely emphasizes a results-driven, agile, and collaborative approach. For operations professionals, this means being comfortable with rapid iteration, clear communication, and a focus on delivering measurable impact through creative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Variety Demands: Managing the constant influx of diverse design requests from multiple teams while maintaining quality and brand consistency can be demanding.

• Rapid Iteration Cycles: The fast-paced startup environment may require quick turnarounds and the ability to iterate rapidly on designs based on feedback or changing campaign needs.

• Balancing Design System Adherence with Creative Expression: Ensuring all work aligns with the established design system while still injecting creativity and a strong point of view.

• Integrating New Technologies: Keeping pace with and effectively integrating AI design tools into existing workflows and creative processes.

Learning & Development Opportunities:

• Advanced Design System Work: Opportunities to contribute to and evolve Chalk's design system, gaining expertise in design governance and scalability.

• Motion Design & Video Production: Developing new skills in animation and video editing through "bonus points" experience or company-supported training.

• Deepening B2B SaaS/Tech Brand Experience: Gaining specialized knowledge and a strong portfolio within the tech industry, particularly in the competitive ML data platform space.

• Exposure to Full-Funnel Marketing: Understanding how design contributes to various stages of the customer journey, from awareness to conversion.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to hone their skills in high-volume, system-driven creative production within a cutting-edge tech company. The challenges are directly tied to the growth and operational demands of a rapidly scaling startup.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from a non-designer and translating it into a successful visual asset." (Focus on understanding, clarifying, and executing.)

• "How do you ensure brand consistency across a wide range of marketing materials and channels, especially when working under tight deadlines?" (Highlight design system usage, process documentation, and attention to detail.)

• "Walk us through a project where you used AI design tools. What was the challenge, how did you use AI, and what was the outcome?" (Be ready to demonstrate practical application and its impact.)

Company & Culture Questions:

• "What interests you about Chalk and our mission to build the data platform for ML applications?" (Research the company's tech, funding, and market position.)

• "How do you approach working in a fast-paced startup environment where briefs and deadlines can change?" (Emphasize adaptability, proactivity, and a positive attitude.)

Portfolio Presentation Strategy:

• Structure for Volume: Organize your portfolio to quickly showcase breadth and depth. Consider categorizing by asset type or campaign.

• Highlight System & AI Use: Dedicate specific slides or sections to projects where you applied design systems or AI tools. Explain the "why" and "how" clearly.

• Tell the Story: For each project, briefly outline the objective, your role, the process, and the outcome. Focus on how your design solved a problem or met a goal.

• Be Concise: Given the high-volume nature of the role, be direct and efficient in your presentation. Aim for clarity over lengthy explanations.

• Prepare for Q&A: Anticipate questions about your decision-making process, your favorite tools, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating efficiency, system adherence, and a collaborative spirit, mirroring the operational demands of the Brand Designer role within Chalk's GTM function.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Greenhouse link.

• Customize your resume: Tailor your resume to highlight experience with high-volume asset creation, proficiency in Figma, Sanity, AI design tools, and experience working within design systems. Quantify achievements where possible.

• Prepare your portfolio: Ensure your portfolio clearly demonstrates your range (social, digital, web, print, motion), your ability to work efficiently, and your experience with design systems and AI tools. Organize it for a clear and concise presentation.

• Practice your portfolio walkthrough: Rehearse presenting your portfolio, focusing on articulating your process, design choices, and the impact of your work, especially regarding efficiency and brand consistency.

• Research Chalk: Understand Chalk's mission, their product (ML data platform), recent funding, and current brand aesthetic. This will help you articulate your interest and how your design skills align with their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.