Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: 2026-04-24

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the conceptualization and execution of high-impact visual design assets for diverse marketing and product initiatives, ensuring brand consistency and premium quality across all touchpoints.

• Evolve and fortify BJAK's brand identity through strategic visual storytelling, ensuring a cohesive and compelling brand narrative that resonates with consumers, partners, and internal teams.

• Drive creative excellence by collaborating closely with marketing, content, product, and performance teams to deliver on-brand work that directly contributes to business objectives and results.

• Maintain and refine BJAK’s comprehensive brand guidelines and visual standards, acting as a guardian of the brand's aesthetic and integrity across all communications.

📝 Enhancement Note: This role is critical for establishing and maintaining a strong, recognizable brand presence for BJAK, a company focused on building superior application platforms and digitizing industries, with a significant emphasis on AI integration. The Brand Designer will be instrumental in translating business goals into impactful visual strategies, requiring a blend of creative vision and operational discipline to ensure consistent brand execution across a rapidly growing digital platform.

📈 Primary Responsibilities

• Spearhead the design and development of impactful visual assets for integrated campaigns, social media content, website enhancements, product visuals, and various marketing collateral to elevate brand presence and engagement.

• Proactively identify opportunities to strengthen and evolve BJAK’s brand identity, ensuring a clear, consistent, and premium execution across all internal and external communication channels.

• Foster strong collaborative relationships with cross-functional teams—including marketing, content creation, product development, and performance marketing—to ensure all creative output is aligned with brand strategy and contributes to measurable business outcomes.

• Tailor visual design approaches to effectively engage diverse target audiences, including end consumers, strategic partners, and internal stakeholders, ensuring messaging clarity and brand resonance.

• Develop, maintain, and continuously update BJAK’s brand guidelines, style guides, and visual asset libraries to ensure brand consistency and provide clear direction for all design-related activities.

• Provide creative leadership and mentorship to junior designers, guiding their work, offering constructive feedback, and ensuring the highest standards of creative execution across all projects.

• Report directly to the Creative Manager, actively participating in strategic brand discussions and contributing to the overarching brand direction and creative vision for BJAK.

📝 Enhancement Note: The responsibilities emphasize a leadership role in brand execution, requiring not just design skills but also strategic thinking, cross-functional collaboration, and an understanding of how design impacts business results. The mention of "AI-assisted tools" and "AI integration" in the company description suggests that familiarity with or a willingness to explore AI in the design process will be highly valued.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and executing successful brand strategies.

Required Skills:

• Demonstrated expertise in brand storytelling through impactful visual design, with a strong portfolio that showcases creativity, strategic thinking, and execution excellence.

• Mastery of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, for efficient and high-quality asset creation.

• Proficiency in motion design tools such as Adobe After Effects or Premiere Pro to create dynamic and engaging visual content.

• Strong command of fundamental design principles, including layout, typography, composition, color theory, and visual hierarchy, with a keen eye for detail.

• Proven ability to maintain and enforce brand consistency across all design outputs, acting as a brand steward.

• Experience mentoring junior designers and guiding creative projects, fostering a collaborative and productive team environment.

Preferred Skills:

• Experience designing compelling visuals for performance marketing campaigns and digital advertising.

• Skills in motion graphics, basic sound editing, or visual effects (VFX) to enhance multimedia content.

• Familiarity with design systems, template creation, and managing brand asset libraries for scalability and efficiency.

• Interest and practical experience with AI tools for design ideation, asset generation, and workflow optimization.

📝 Enhancement Note: The "Nice to Have" skills point towards a candidate who can contribute beyond core graphic design, touching on areas like performance marketing, advanced motion graphics, and design system management, which are increasingly important for scaling design operations in tech companies. The emphasis on AI tools suggests a forward-thinking approach to design production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5–8 years of professional brand design work, with a strong emphasis on brand storytelling and visual excellence.

• Case studies demonstrating the ability to translate complex creative briefs into clean, engaging, and impactful visual designs across various media (digital, print, social, web).

• Examples of brand evolution or identity development projects, highlighting strategic thinking and the ability to maintain brand consistency across diverse touchpoints.

• Evidence of designing for different audience segments (consumers, partners, internal) and adapting visual communication accordingly.

Process Documentation:

• Showcase examples of how you have maintained and refined brand guidelines or visual standards, illustrating a systematic approach to brand governance.

• If applicable, include examples of how you've collaborated with marketing, product, or performance teams, detailing the workflow and communication processes involved.

• Projects demonstrating the use of AI tools for design ideation, production, or workflow optimization are highly encouraged to showcase an adaptive and forward-thinking approach.

• Evidence of experience in mentoring junior designers, including feedback mechanisms and guidance on creative execution.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The emphasis should be on demonstrating not just aesthetic skill but also strategic thinking, brand stewardship, and the ability to integrate design into broader business objectives. Highlighting collaboration and process, especially with the increasing relevance of AI in design, will significantly strengthen an application.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5–8 years of experience in Jakarta, Indonesia, we estimate a competitive annual salary range of IDR 180,000,000 to IDR 300,000,000. This range accounts for the company's focus on engineering and product excellence, its significant user base, and the strategic importance of brand design in its growth.

Benefits:

• Competitive salary package commensurate with experience and qualifications.

• Significant opportunities for career growth, with potential to evolve into a creative leadership role within the organization.

• The chance to contribute to high-impact visuals that are seen by millions of users across BJAK's platforms.

• A dynamic and fast-moving team environment that values clear thinking, strong design principles, and efficient execution.

• A supportive company culture that actively encourages creativity, experimentation, and continuous learning.

• Remote working flexibility, allowing for a healthy work-life balance while contributing to BJAK's mission from anywhere within Indonesia.

Working Hours: While not explicitly stated, a full-time role typically implies approximately 40 hours per week. The remote flexibility may offer some autonomy in structuring daily work, but alignment with team collaboration needs and project deadlines will be expected.

📝 Enhancement Note: The salary estimate is based on research of similar Brand Designer roles in Jakarta, considering the tech industry context, the company's stated mission, and the specified experience level. The benefits highlight opportunities for professional development and impact, which are key attractors for mid-to-senior level creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, Digital Insurance, AI Integration)

Company Size: BJAK operates with a "densely talented, highly motivated" team within a "very flat organization." While specific numbers aren't provided, this suggests a lean, agile structure focused on direct contribution and impact rather than bureaucracy. This culture implies a high degree of autonomy and responsibility for individuals, including designers.

Founded: BJAK has a history of developing leading application platforms, notably the first and leading insurance platform in Southeast Asia. Their ongoing mission involves building new applications integrating AI technologies, indicating a commitment to innovation and staying at the forefront of technological advancements.

Team Structure:

• The design team likely operates within a lean structure, potentially reporting to a Creative Manager, with direct collaboration across marketing, product, and performance teams.

• The "flat organization" structure suggests that designers will have direct access to decision-makers and will be expected to contribute strategically, not just executively.

Methodology:

• BJAK emphasizes "engineering and product excellence," implying a data-informed and results-oriented approach to design. Designers will likely be expected to understand how their work contributes to key performance indicators (KPIs) and business objectives.

• The company's mission to "create successful businesses while contributing positively to society by making it more efficient" suggests a focus on impactful solutions.

• The integration of AI technologies points to a culture that embraces innovation and leverages cutting-edge tools to drive efficiency and superior application performance.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by agility, talent density, and a flat hierarchy, which means designers need to be proactive, self-directed, and comfortable working in a fast-paced, iterative environment. The emphasis on "engineering and product excellence" suggests that design decisions will be grounded in data and proven impact, rather than purely subjective aesthetic preferences.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior level, demanding 5-8 years of experience. It's positioned as a lead role for brand design execution, with responsibilities extending to mentoring junior designers and contributing to overall brand direction. This signifies a step towards creative leadership within the operations of the brand team.

Reporting Structure: The Brand Designer reports directly to the Creative Manager. This indicates a clear line of reporting for creative direction and project oversight, while also suggesting opportunities for close mentorship and direct influence on brand strategy.

Operations Impact: The Brand Designer's impact is significant, as they are responsible for "high-impact design assets across campaigns, social media, web, product visuals, and marketing materials." Their work directly influences brand perception, user engagement, and ultimately, the success of BJAK's applications and business objectives. The visuals created will be seen by "millions of users," underscoring the scale of their influence.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions the "opportunity to grow into a creative leadership role," suggesting a clear path for advancement beyond individual contributor status, potentially into a Creative Manager or Art Director position.

• Skill Development: Exposure to AI technologies in design and the need to "stay updated on digital design trends, motion design, and AI-assisted tools" provides ample opportunity for skill enhancement and specialization in cutting-edge design practices.

• Cross-Functional Influence: Working closely with marketing, product, and performance teams allows for a deep understanding of business operations and strategy, opening doors for broader roles in marketing, product marketing, or even GTM strategy if desired.

📝 Enhancement Note: The growth trajectory for this role is geared towards both deepening design expertise and broadening strategic influence. The company's flat structure and focus on innovation suggest that individuals who demonstrate initiative and deliver results can quickly gain visibility and responsibility, making it an attractive role for ambitious designers aiming for leadership.

🌐 Work Environment

Office Type: This is a fully remote position, offering "Remote working flexibility within Indonesia." This implies a distributed team environment where collaboration and communication will primarily occur through digital channels.

Office Location(s): While the role is remote, the company's headquarters are in Jakarta, Indonesia. This might mean occasional team meetups or events in Jakarta, though the primary work setup is remote.

Workspace Context:

• The remote work environment necessitates a high degree of self-discipline and effective time management.

• Collaboration tools and digital communication platforms will be central to the workflow, requiring strong proficiency in virtual teamwork.

• Designers will likely have access to necessary software and digital resources, but will be expected to maintain their own optimal remote workspace.

• The "flat organization" and "fast-moving team" suggest an environment where designers can expect direct communication and quick feedback loops, even remotely.

Work Schedule: The role is full-time, implying a standard work week of approximately 40 hours. However, the remote flexibility may allow for some adjustment in daily scheduling, provided project deadlines and team collaboration needs are met. This offers a degree of autonomy in managing personal time alongside professional responsibilities.

📝 Enhancement Note: For a remote role, the emphasis is on asynchronous communication, clear documentation, and proactive engagement. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive. The mention of "fast-moving" and "high-iteration" environments suggests that adaptability and responsiveness are key to thriving in this setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with BJAK's brand aesthetic and operational needs.

• Creative Assessment/Case Study: You may be asked to complete a design challenge or present a detailed case study from your portfolio that highlights your brand storytelling, problem-solving, and execution capabilities. This will likely focus on how you approach a brief, develop concepts, and refine designs.

• Team/Manager Interviews: Interviews with the Creative Manager and potentially other key stakeholders (e.g., Marketing Lead, Product Manager) to evaluate your collaborative skills, understanding of brand strategy, and cultural fit within BJAK's flat, fast-paced environment.

• Final Interview: Potentially a final discussion to confirm cultural alignment, discuss career growth, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your brand design expertise, storytelling ability, and impact. Prioritize projects that align with BJAK's industry (tech, insurance, AI) and their emphasis on premium execution.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, the solutions implemented, and the measurable results or impact. Use visuals to support your narrative.

• Highlight Brand Evolution & Consistency: If you have projects demonstrating brand identity development, campaign consistency, or the application of brand guidelines, ensure these are prominently featured.

• Showcase Tool Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite, Figma, and motion design tools. If you've used AI tools creatively, make sure to showcase that.

• Consider BJAK's Context: Briefly explain how your skills and experience can contribute to BJAK’s mission and brand vision, particularly their focus on AI integration and building superior application platforms.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, identify key objectives, target audience, and constraints.

• Outline Your Approach: Before diving into design, outline your thought process, potential concepts, and the tools you'll use.

• Focus on Impact: Demonstrate how your design choices will drive results (e.g., user engagement, brand recall, conversion).

• Be Ready to Justify: Prepare to articulate the rationale behind your design decisions, especially concerning typography, color, layout, and overall brand alignment.

📝 Enhancement Note: The application process for a design role heavily relies on the portfolio. Candidates should view this as an opportunity to demonstrate their strategic thinking, problem-solving skills, and creative vision, not just their technical abilities. The emphasis on AI tools and a fast-paced environment suggests that adaptability and a forward-thinking mindset will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of design tasks, including Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos), and InDesign (layout for marketing materials).

• Figma: A critical collaborative interface design tool, widely used for UI/UX design, prototyping, and maintaining design systems. Its collaborative features are key for a remote team.

• Motion Design Tools: Adobe After Effects for creating motion graphics and animations, and Premiere Pro for video editing, which are important for dynamic visual content.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Tools for Design: BJAK specifically mentions interest in AI tools for design ideation and production. This could include AI-powered image generators, content enhancers, or workflow automation tools. Proficiency or a strong willingness to explore and integrate these tools will be a significant advantage.

📝 Enhancement Note: The technology stack emphasizes industry-standard design software, with a notable inclusion of Figma for collaborative UI/UX work and a forward-looking requirement for AI tools in design. This suggests BJAK is investing in modern design workflows and expects its designers to be adaptable and embrace new technologies to enhance efficiency and creativity.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A commitment to "engineering and product excellence" and creating "successful businesses" means that design work must be of high quality and demonstrably contribute to business goals.

• Efficiency & Innovation: The mission to "make it more efficient" and the integration of AI technologies highlight a value placed on streamlined processes and forward-thinking solutions. Designers are expected to contribute to efficiency through their work and potentially by embracing new tools.

• Collaboration & Ownership: In a "very flat organization," individual ownership of projects and strong cross-functional collaboration are paramount. Designers are expected to be proactive, self-directed, and effective communicators.

• Creativity & Experimentation: The culture "where creativity and experimentation are encouraged" suggests an environment where designers can explore new ideas and push creative boundaries, supported by the team.

Collaboration Style:

• Hands-On & Direct: The expectation for "all members [to be] hands-on and contribute directly" means designers will be actively involved in creation and problem-solving, not just managing.

• Cross-Functional Integration: Designers will work closely with marketing, product, and performance teams, requiring clear communication, understanding of diverse perspectives, and the ability to translate needs into visual solutions.

• Feedback-Driven: In a "fast-moving team," a culture of continuous feedback and iteration is likely, enabling rapid improvement and alignment on creative direction.

📝 Enhancement Note: The company values are deeply intertwined with its operational philosophy: efficiency, excellence, and innovation driven by a highly collaborative and empowered team. For a designer, this translates to an environment where their creative input is valued for its strategic impact and where they are expected to be a proactive contributor to the company's overall success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a premium, consistent brand identity while also pushing creative boundaries and integrating new technologies like AI can be a delicate balance. Designers will need to navigate these demands effectively.

• Remote Collaboration in a Fast-Paced Environment: Effectively collaborating and maintaining creative momentum in a fully remote, fast-paced setting requires strong communication, organization, and proactive engagement strategies.

• Translating AI Capabilities into Design: Leveraging AI tools for design ideation and production effectively, while ensuring the output remains on-brand and strategically sound, will be an evolving challenge.

• High Visibility, High Expectation: With work seen by millions of users, there's inherent pressure to deliver exceptional quality and impactful designs consistently.

Learning & Development Opportunities:

• Mastering Advanced Design Tools: Deepening expertise in Figma, motion graphics, and exploring AI-driven design tools offers significant opportunities for skill enhancement.

• Strategic Brand Development: Contributing to the evolution of a growing brand's identity provides invaluable experience in brand strategy and management.

• Leadership Mentorship: The opportunity to mentor junior designers and grow into a creative leadership role offers clear pathways for career progression and skill development in management.

• Cross-Industry Exposure: Working within the tech and insurance sectors, particularly with AI integration, provides exposure to dynamic and rapidly evolving industries.

📝 Enhancement Note: The challenges presented are typical of growth-stage tech companies that prioritize innovation and impact. The learning and development opportunities are substantial, particularly for designers looking to gain experience in emerging technologies and take on leadership responsibilities.

💡 Interview Preparation

Strategy Questions:

• Discuss a time you evolved a brand identity or significantly strengthened a brand's visual presence. How did you approach it, what were the key decisions, and what was the impact?

• How do you balance maintaining strict brand guidelines with the need for creative innovation and experimentation, especially in a fast-paced environment?

• Describe your process for collaborating with marketing, product, and performance teams. How do you ensure design aligns with business objectives and drives results?

Company & Culture Questions:

• What interests you most about BJAK's mission and its focus on building superior application platforms, particularly with AI integration?

• How do you see yourself contributing to a "densely talented, highly motivated, and very flat organization"?

• Describe your ideal collaborative environment and how you ensure effective communication and alignment in a remote setting.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a compelling story for each project, starting with the challenge, your strategic approach, your creative process, and the impactful outcome.

• Highlight Key Skills: Ensure your presentation explicitly demonstrates your proficiency in Adobe Creative Suite, Figma, motion design, and any experience with AI tools.

• Showcase Brand Stewardship: Emphasize projects where you managed brand consistency, evolved brand identity, or applied brand guidelines effectively.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the business impact of your design work (e.g., increased engagement, improved conversion rates, positive brand perception).

• Engage and Discuss: Be prepared for interactive discussion. Be open to questions about your choices, your process, and how you'd approach hypothetical scenarios relevant to BJAK.

📝 Enhancement Note: Interview preparation for a Brand Designer role should focus on showcasing strategic thinking, creative problem-solving, and the ability to integrate design with business objectives. Highlighting experience with relevant tools and a proactive approach to emerging technologies like AI will be crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand storytelling, visual excellence, and successful execution across various media (digital campaigns, social media, web, product visuals). Prioritize examples that showcase your ability to evolve and strengthen brand identity, and your proficiency with Adobe Creative Suite, Figma, and motion design tools.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, emphasizing achievements related to brand development, cross-functional collaboration, and any experience with AI tools in design. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on the strategic rationale behind your design choices, the challenges you overcame, and the impact of your work. Be ready to discuss your approach to brand guidelines and creative mentorship.

• Research BJAK: Thoroughly understand BJAK's mission, their work in insurance tech and AI, and their company culture. Consider how your design philosophy and skills align with their emphasis on innovation, efficiency, and premium execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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