Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Brand & Visual Design (GTM Operations Support)

Date Posted: 2026-04-05

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within Indonesia)

🚀 Role Summary

• Spearhead the creation of impactful visual design assets crucial for Go-To-Market (GTM) strategies, including campaigns, social media, web, product visuals, and comprehensive marketing collateral.

• Drive the evolution and consistent reinforcement of BJAK's distinct brand identity, ensuring premium execution and clear communication across all customer and stakeholder touchpoints.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver on-brand creative solutions that directly contribute to measurable business results.

• Develop and maintain rigorous brand guidelines and visual standards, ensuring consistency and quality across all creative outputs.

• Mentor and guide junior design talent, fostering a culture of creative excellence and professional development within the design function.

📝 Enhancement Note: While this role is primarily a Brand Designer position, its responsibilities are deeply intertwined with GTM operations. The emphasis on creating "high-impact design assets across campaigns, social media, web, product visuals, and marketing materials" and collaborating with "marketing, content, product, and performance teams" highlights its critical support function for revenue-generating activities. This role requires a strong understanding of how visual branding contributes to lead generation, customer acquisition, and brand perception, making it a key component of GTM operational success.

📈 Primary Responsibilities

• Lead the conceptualization and execution of compelling visual design assets for all GTM campaigns, encompassing digital advertising, social media, website landing pages, email marketing, and sales enablement materials.

• Evolve and meticulously maintain BJAK's brand identity system, ensuring all creative output aligns with established visual standards, tone of voice, and premium brand positioning.

• Translate complex project briefs and business objectives into clear, engaging, and effective visual narratives that resonate with diverse audiences, including consumers, business partners, and internal teams.

• Collaborate proactively with the marketing team to develop creative strategies that support performance marketing objectives, optimizing visuals for engagement and conversion.

• Partner with the product marketing and content teams to ensure visual consistency and impact for product launches, feature updates, and ongoing communication efforts.

• Design and iterate on visual elements for web properties, ensuring a cohesive and on-brand user experience that supports marketing funnel progression.

• Develop and manage a comprehensive library of design assets, templates, and brand guidelines to empower internal teams and ensure brand consistency across all channels.

• Provide creative direction and mentorship to junior designers, fostering their growth and ensuring the quality and strategic alignment of their design contributions.

• Stay abreast of emerging design trends, technologies, and AI-assisted tools to continuously innovate and enhance BJAK's visual communication strategies.

📝 Enhancement Note: The original description outlines core design responsibilities. This enhanced section details how these responsibilities directly support GTM operations by focusing on the creation of assets for campaigns, performance marketing, sales enablement, and product launches. The emphasis on "driving results" and "customer acquisition" links the design function to operational goals.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Communications Design, or a related field, or equivalent practical experience.

Experience: 5–8 years of professional experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and executing impactful visual identities.

Required Skills:

• Demonstrated expertise in brand storytelling and visual identity development, with a strong portfolio showcasing creative excellence and strategic thinking.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design execution and collaboration.

• Experience with motion design tools such as Adobe After Effects or Premiere Pro for creating dynamic visual content.

• Strong understanding of typography, layout, composition, color theory, and visual hierarchy.

• Ability to translate complex marketing briefs and business objectives into effective visual solutions.

• Experience in designing for diverse digital platforms, including web, social media, and advertising.

• Proven ability to collaborate effectively with cross-functional teams, including marketing, product, and content.

• Experience in mentoring or guiding junior designers, providing constructive feedback and creative direction.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale clearly.

Preferred Skills:

• Experience designing specifically for performance marketing campaigns and understanding of A/B testing creative elements.

• Skills in advanced motion graphics, basic VFX, or sound editing for richer multimedia content.

• Familiarity with design systems, component libraries, and best practices for scalable brand implementation.

• Interest in or experience with AI tools for design ideation, image generation, or workflow automation.

• Exposure to user interface (UI) design principles and user experience (UX) considerations.

📝 Enhancement Note: The original "What You Bring" section has been expanded to include educational background expectations and to more explicitly outline the connection between design skills and GTM success. "Required Skills" and "Preferred Skills" are clearly delineated to guide applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional brand design work, emphasizing visual storytelling and brand identity development.

• Case studies demonstrating the end-to-end design process for at least two significant brand campaigns or identity projects, detailing concept development, execution, and impact.

• Examples of design for diverse GTM channels, including digital advertising, social media, web assets, and marketing collateral, highlighting adaptability and channel-specific optimization.

• Visuals that clearly articulate strong typography, layout, composition, and a consistent brand voice.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of iterative design processes, including concept exploration, feedback incorporation, and final asset delivery.

• Showcase an ability to adhere to and refine brand guidelines, indicating a structured approach to maintaining brand consistency.

• Include examples where design decisions were informed by marketing objectives or performance metrics, demonstrating a results-oriented design approach.

📝 Enhancement Note: This section is crucial for design roles, especially those supporting GTM. The emphasis is on demonstrating not just aesthetic skill but the ability to execute strategically for business outcomes, which is a core tenet of operations roles.

💵 Compensation & Benefits

Salary Range:

The estimated salary range for a Brand Designer with 5-8 years of experience in Jakarta, Indonesia, is approximately IDR 15,000,000 to IDR 30,000,000 per month. This range is based on industry benchmarks for creative roles in major Indonesian cities, considering the specified experience level and the remote nature of the position. Factors such as specific skill sets, portfolio strength, and interview performance may influence the final offer.

Benefits:

• Competitive salary commensurate with experience and skill level.

• Opportunity for significant career growth into creative leadership roles.

• Direct ownership and impact on high-visibility visual assets reaching millions of users.

• A dynamic and collaborative team environment that values clear thinking, strong design execution, and innovation.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Full remote working flexibility within Indonesia, promoting work-life balance and autonomy.

Working Hours:

A standard full-time commitment of approximately 40 hours per week is expected. While the role is remote, core working hours will need to align with team collaboration needs and communication across different time zones within Indonesia. Flexibility will be provided, but consistent availability for team syncs, project discussions, and urgent creative tasks is essential.

📝 Enhancement Note: Salary estimates are provided based on general knowledge of the Indonesian job market for design professionals. The benefits are directly pulled from the job description and framed to appeal to operations-minded candidates who value impact, growth, and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms, insurance technology, and AI-integrated solutions). BJAK operates at the intersection of FinTech and InsurTech, aiming to digitize and optimize industries.

Company Size: BJAK is a rapidly growing technology company. While specific numbers are not provided, the description suggests a "densely talented, highly motivated" team with a "very flat organization," indicating a dynamic, agile, and potentially mid-sized to large-scale startup environment.

Founded: The company has a history of developing successful platforms, with its first being the leading insurance platform in Southeast Asia, serving over 8 million users. This implies a solid foundation and proven track record in building scalable technology solutions.

Team Structure:

• The design team is part of a broader, highly skilled engineering and product-focused organization.

• The Brand Designer will report directly to the Creative Manager, indicating a clear reporting line within the creative function.

Methodology:

• BJAK's core methodology revolves around engineering and product excellence, with a mission to create successful businesses through efficiency and positive societal contribution.

• The company embraces AI technologies and innovative application development.

• A hands-on approach is expected from all team members, contributing directly to the company's mission and objectives.

• The culture values clear thinking, strong execution, and a fast-paced, high-iteration environment.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: This section synthesizes information from the "About BJAK" and "What You'll Do" sections to paint a picture of the company's operational ethos and team dynamics, focusing on aspects relevant to a design role supporting GTM.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Brand Designer. It offers significant autonomy and leadership potential within the design function, moving beyond execution to strategic brand development and mentorship. The expectation is to "Lead the creation of high-impact design assets" and "Evolve and strengthen BJAK’s brand identity."

Reporting Structure: The Brand Designer reports directly to the Creative Manager. This provides a clear management and mentorship pathway. The flat organizational structure suggests opportunities to interact with and influence stakeholders across marketing, product, and performance teams, offering broader exposure to GTM operations.

Operations Impact: The Brand Designer's impact is directly tied to the effectiveness of Go-To-Market efforts. High-quality, on-brand visuals are critical for customer acquisition, lead generation, brand perception, and overall campaign performance. The role's success is measured by its contribution to these GTM objectives, making it a vital operational support function.

Growth Opportunities:

• Creative Leadership: A clear path exists to grow into a more senior creative leadership role, potentially managing a larger design team or leading brand strategy for specific initiatives, as indicated by the mention of "opportunity to grow into a creative leadership role."

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, AI-assisted design tools, or performance marketing creative through hands-on project work and continuous learning.

• Cross-Functional Expertise: Exposure to marketing, product, and performance teams provides a holistic understanding of GTM operations, which can be valuable for transitioning into broader GTM or operations management roles.

• Industry Impact: Working on a platform used by millions and contributing to innovative AI-driven applications offers a chance to build a portfolio with significant real-world impact.

📝 Enhancement Note: This analysis focuses on how a design role contributes to operational success and outlines potential career trajectories relevant to operations professionals interested in creative leadership or GTM strategy.

🌐 Work Environment

Office Type: Fully Remote. BJAK offers remote working flexibility within Indonesia, allowing designers to work from their preferred location.

Office Location(s): While the role is remote, the company headquarters are in Jakarta, Indonesia. Remote employees are expected to be located within Indonesia.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with marketing, content, product, and performance teams necessitates strong virtual communication and teamwork skills. Tools and processes will be in place to facilitate this.

• Technology & Tools: The role requires proficiency in industry-standard design software (Adobe Creative Suite, Figma) and motion tools. Access to necessary software licenses and potentially cloud-based collaboration platforms is expected.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will be integral to the remote work experience, fostering connection and alignment within the design and GTM teams.

Work Schedule: The standard 40-hour work week will be conducted remotely. While flexibility is a key benefit, candidates should be prepared for a structured schedule that allows for consistent team interaction, project deadlines, and alignment with broader GTM operational timelines. Time zone alignment within Indonesia will be important for real-time collaboration.

📝 Enhancement Note: This section details the remote work environment, emphasizing the tools, communication strategies, and collaborative expectations necessary for a successful remote design role supporting GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the Brand Designer role and BJAK's needs.

• Portfolio Presentation & Design Challenge: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and impact. A practical design challenge or case study may be assigned to evaluate creative problem-solving, execution skills, and understanding of brand principles within a GTM context.

• Cross-Functional Interviews: Interviews with members of the marketing, product, or performance teams to assess collaboration skills, communication style, and ability to understand and contribute to GTM objectives.

• Creative Manager/Leadership Interview: Final discussion focusing on strategic thinking, brand vision, leadership potential, and cultural fit.

Portfolio Review Tips:

• Showcase GTM Impact: Highlight projects where your design directly contributed to campaign success, lead generation, user acquisition, or brand awareness. Quantify results where possible (e.g., "This campaign visual increased click-through rates by X%").

• Demonstrate Process: For key projects, walk through your design thinking, problem-solving approach, iterations, and how you incorporated feedback. Explain why you made certain design decisions.

• Brand Consistency: Ensure your portfolio clearly demonstrates your ability to maintain and evolve a consistent brand identity across various touchpoints.

• Tool Proficiency: Briefly mention or showcase work created using essential tools like Figma, Adobe Creative Suite, and motion design software.

• Clarity and Conciseness: Organize your portfolio logically and present your work clearly. Be prepared to discuss your contributions in team projects.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, marketing materials, and product offerings. Identify areas for potential visual enhancement or strategic alignment.

• GTM Context: Be prepared to design for a specific GTM objective (e.g., a campaign for a new feature, social media assets for lead generation).

• Efficiency & Iteration: Demonstrate an ability to work efficiently and iterate on designs based on feedback, reflecting the fast-paced nature of the role.

• AI Integration: If applicable, think about how AI tools could be integrated into your design process for ideation or production, and be ready to discuss this.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their design work in a way that highlights its operational impact and strategic value within a GTM context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and maintaining design systems. Expected proficiency in creating components, variants, and interactive prototypes.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital painting, and complex raster-based graphics.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design of marketing materials, brochures, and pitch decks.

• Motion Design Tools:

  • Adobe After Effects: For creating animated graphics, motion sequences, and visual effects for campaigns and social media.
  • Adobe Premiere Pro: For video editing and incorporating motion graphics into video content.

Collaboration & Project Management:

Emerging Technologies:

• AI-Assisted Design Tools: Experience or interest in tools like Midjourney, DALL-E, or Adobe Firefly for ideation, asset generation, or workflow enhancement.

📝 Enhancement Note: This list is derived from the "What You Bring" section and is expanded to include collaboration tools, reflecting the operational aspect of design work.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, impactful visual assets that meet strategic objectives and brand standards.

• Data-Informed Creativity: While creative, design decisions should ideally be informed by an understanding of GTM goals, audience insights, and performance metrics, demonstrating a results-oriented approach.

• Collaboration & Communication: Openness to feedback, proactive communication, and strong teamwork with cross-functional departments are paramount in a remote, fast-paced environment.

• Innovation & Adaptability: A willingness to explore new design trends, experiment with emerging technologies (like AI tools), and adapt quickly to evolving project requirements and market dynamics.

• Ownership & Initiative: Taking responsibility for projects from concept to completion and proactively identifying opportunities for design improvement.

Collaboration Style:

• Remote-First: Emphasis on asynchronous and synchronous communication methods to bridge geographical distances.

• Cross-Functional Integration: Active participation in team meetings and projects involving marketing, product, and performance teams, ensuring design is integrated early and often into GTM strategies.

• Feedback & Iteration Culture: A constructive environment where feedback is welcomed and used to refine designs, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of design best practices, new tools, and creative insights within the design team and across relevant departments.

📝 Enhancement Note: This section interprets the company's stated values and work environment to highlight how a designer's approach aligns with operational efficiency and GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand experience across numerous GTM touchpoints (digital ads, social, web, email) requires meticulous attention to detail and robust guideline adherence.

• Balancing Creative Vision with Performance Metrics: Effectively translating marketing objectives and performance data into compelling visual designs that drive user engagement and conversion can be demanding.

• Remote Collaboration and Communication: Effectively collaborating and maintaining strong creative synergy with a distributed team requires proactive communication and strong virtual teamwork skills.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to feedback and iterating on designs under tight deadlines is essential for supporting dynamic GTM campaigns.

• Integrating New Technologies: Staying current with and effectively integrating AI-assisted design tools into existing workflows while maintaining creative integrity.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to deepen expertise in motion graphics, advanced UI/UX principles, or specialized visual design techniques.

• GTM Strategy Exposure: Gaining a deeper understanding of performance marketing, campaign strategy, and product marketing through close collaboration with these teams.

• AI in Design Training: Exploring and mastering AI tools for creative ideation, asset generation, and workflow optimization.

• Mentorship and Leadership: Developing leadership skills through mentoring junior designers and potentially taking on more strategic brand direction responsibilities.

• Industry Trend Analysis: Continuous learning on emerging design trends, digital marketing strategies, and creative best practices within the tech and insurance industries.

📝 Enhancement Note: This section proactively addresses potential challenges and frames them as opportunities for growth and skill development, a common expectation in operations-focused roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand's visual identity. What was your process, and what was the impact?" (Focus on strategic thinking, process, and outcome measurement).

• "How do you ensure brand consistency across multiple GTM channels, especially in a fast-paced, remote environment?" (Assess process, tool usage, and communication strategies).

• "Walk us through a campaign you designed. How did your visuals support the campaign's specific objectives and target audience?" (Demonstrate understanding of design's role in GTM success).

Company & Culture Questions:

• "What interests you about BJAK's mission and our work in the insurance technology and AI space?" (Showcase research and genuine interest).

• "How do you stay updated on the latest design trends and technologies, particularly in the context of digital marketing and AI?" (Highlight continuous learning and adaptability).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around the story of each project: the challenge, your approach/process, the solution (your design), and the results/impact.

• Highlight GTM Relevance: For each project, clearly articulate how your design contributed to business goals, customer engagement, or brand perception. Use metrics if available.

• Showcase Tool Proficiency: Briefly mention the tools used for key projects, especially Figma, Adobe Suite, and motion graphics software.

• Demonstrate Problem-Solving: Explain any challenges encountered during the design process and how you overcame them.

• Be Ready for Design Challenges: Prepare to discuss your approach to a hypothetical design challenge relevant to BJAK's brand or a GTM campaign.

📝 Enhancement Note: This section provides specific, tactical advice tailored to a Brand Designer role supporting GTM, focusing on how to showcase operational impact and strategic thinking during the interview process.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies showcasing brand identity development, campaign design, and GTM asset creation with measurable impact. Highlight your experience with Figma and motion design tools.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Brand Design," "GTM," "Visual Assets," "Adobe Creative Suite," "Figma," "Motion Graphics," and "Brand Storytelling." Quantify achievements where possible.

• Company Research: Thoroughly research BJAK's current brand, products, and market position. Understand their mission and how visual branding supports their business objectives, particularly in their target regions.

• Prepare for a Design Exercise: Be ready for a potential design challenge that assesses your ability to create on-brand visuals for a specific GTM scenario, demonstrating your creative process and execution skills.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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