Brand & Web Designer (m/w/d)

📍 Job Overview

Job Title: Brand & Web Designer (m/w/d)

Company: agency morgentau

Location: Germany

Job Type: FULL_TIME

Category: Creative & Design / Branding / Web Design

Date Posted: 2026-01-08

Experience Level: 5-10 Years (Mid to Senior Level)

Remote Status: Remote Solely

🚀 Role Summary

• This role is for a skilled Brand & Web Designer with a strong emphasis on high-end website creation and comprehensive branding strategy development.

• The position requires significant client-facing experience, including leading strategic workshops and guiding international clients through the design process.

• You will be instrumental in shaping modern aesthetics, building sophisticated design systems, and ensuring seamless collaboration with a development team.

• This is a remote-first, full-time opportunity with the potential for growth into a Lead role within a boutique agency environment.

📝 Enhancement Note: The role is explicitly described as "Brand & Web Designer (m/w/d)" with a strong focus on "Webdesign (Schwerpunkt)" and "Branding." The experience requirement of "5+ Jahre Erfahrung" and the mention of "Perspektive zur Weiterentwicklung in Richtung Lead-Rolle" indicate a mid-to-senior level position. The requirement for leading "strategische Workshops – primär auf Englisch für unsere internationalen Kund*innen" and "sehr gutes Englisch (C1+)" highlights a key client-facing and communication aspect, often associated with senior or lead positions in agencies.

📈 Primary Responsibilities

• Design and develop modern, sophisticated websites using Figma, from landing pages to complex platforms, incorporating animations and interactive elements.

• Build robust design systems and component-based structures, providing clear documentation for the development team to facilitate efficient implementation.

• Lead the development of comprehensive brand identities, encompassing logos, strategic positioning, visual language, color palettes, typography, and brand books.

• Facilitate and lead strategic workshops, primarily in English, for international clients to elicit requirements, define creative direction, and build trust.

• Translate client needs and abstract ideas into clear, actionable design strategies and deliver high-quality visual assets that align with brand objectives and market trends.

• Contribute to the continuous improvement of agency processes, standards, and methodologies, particularly in web design and branding workflows.

📝 Enhancement Note: The primary responsibilities are derived from the "Aufgaben" section, detailing specific tasks in "Webdesign" and "Branding," as well as "Workshops & Kundenführung." The emphasis on "saubere Systeme," "durchdachte Designsysteme," and documentation for developers points to a need for structured design processes. The client leadership aspect is underscored by "Du stellst die richtigen Fragen, übersetzt vage Inputs in klare gestalterische Richtungen."

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Visual Communication, Graphic Design, or a related field is implied by the role's nature and experience requirements.

Experience:

• Minimum of 5 years of professional experience in Web Design and Branding.

• Proven track record of working with international clients and on high-end digital projects.

Required Skills:

• Figma Proficiency: Exceptional skills in Figma for creating detailed designs, interactive prototypes, and scalable design systems.

• Web Design Expertise: Deep understanding of modern web aesthetics, UI/UX principles, responsive design, and user-centered design methodologies.

• Branding Strategy: Proven ability to develop coherent brand identities from concept to execution, including logo design, visual identity systems, and brand guidelines.

• Animation & Interaction: Strong sense for contemporary web animations, micro-interactions, and creating engaging user experiences.

• Client Communication: Demonstrated ability to lead client discussions, present design concepts effectively, justify design decisions, and manage client expectations.

• German Language: Native or near-native proficiency in German (Muttersprachniveau) for internal communication and some client interactions.

• English Language: Very good to excellent English proficiency (C1+), essential for leading workshops and client meetings with an international clientele.

• Portfolio Development: A compelling portfolio showcasing expertise in web design, with a clear demonstration of thought process and project execution.

Preferred Skills:

• Experience with Webflow or similar no-code/low-code platforms for seamless design-to-development handoffs.

• Proficiency in motion design tools or techniques to enhance web animations.

• Familiarity with design process optimization and workflow automation within an agency setting.

📝 Enhancement Note: The "Qualifikation" section directly lists experience and language requirements. The mention of Figma "du baust Designs und Systeme, die Entwickler lieben" implies a need for structured, developer-friendly design outputs. The "Bonus" section provides preferred skills. The experience level is inferred from "5+ Jahre Erfahrung" and the potential for a "Lead-Rolle."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong emphasis on demonstrating a sophisticated understanding of modern web aesthetics and user interface design.

• Showcase projects that highlight your ability to create cohesive and impactful brand identities, from initial concept to final brand assets.

• Include examples of complex design systems or component libraries built in Figma, illustrating your approach to scalability and maintainability.

• Present case studies that detail your process for client workshops, showing how you translate client needs into actionable design strategies and solutions.

Process Documentation:

• Illustrate your approach to documenting design systems and components in a way that facilitates seamless handoff to development teams.

• Provide examples of how you structure and conduct strategic client workshops, including pre-workshop preparation, session facilitation, and post-workshop synthesis.

• Showcase your methodology for developing comprehensive brand guidelines and brand books that ensure consistent application across all touchpoints.

📝 Enhancement Note: This section infers portfolio expectations based on the core responsibilities of designing high-end websites, developing brand identities, and leading workshops. The requirement for "saubere Systeme" and documentation for developers strongly suggests a need to present process-oriented portfolio pieces. The international client focus implies a need for clear communication and strategic thinking to be evident in case studies.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5+ years), specialized skills (Figma, Branding, Web Design), and the remote-first nature within Germany, an estimated annual gross salary range for a Brand & Web Designer in Germany would typically fall between €55,000 and €75,000. This range can vary based on specific qualifications, the candidate's negotiation skills, and the exact scope of responsibilities.

Benefits:

• International Project Exposure: Work on high-caliber projects for a diverse international clientele (USA, UK, Europe).

• Direct Impact: Play a significant role in shaping and improving the agency's quality standards and operational processes.

• Ownership & Autonomy: Experience flat hierarchies with genuine ownership of your work and minimal bureaucracy.

• Remote-First Work Environment: Enjoy the flexibility and autonomy of a fully remote work setup.

• Flexible Working Hours: Adapt your schedule to best suit your productivity and personal needs, within project deadlines.

• Growth Potential: Opportunities for career advancement, with a clear perspective towards developing into a Lead Designer role.

• Collaborative Culture: Be part of a small, quality-focused team that values collaboration and efficient workflows.

Working Hours: The role is full-time, typically around 40 hours per week, with a remote-first and flexible working hours policy. This allows for adaptability in scheduling, provided project milestones and client needs are met.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for experienced designers in Germany, considering the remote nature and the boutique agency context. Benefits are directly extracted from the "Benefits" section of the job description. Working hours are inferred from "FULL_TIME" employment and the mention of "flexible working hours."

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency (Branding & High-End Websites). The agency operates within the competitive creative services sector, focusing on high-quality digital experiences and brand development for an international market.

Company Size: Small (7 employees). This indicates a close-knit team environment where individual contributions have a significant impact on overall output and company direction. It suggests agility, direct communication, and less hierarchical structure.

Founded: The founding date is not specified, but the agency is described as a "Boutique-Agentur," implying a deliberate focus on niche expertise and premium service rather than mass market appeal.

Team Structure:

• The team consists of seven individuals, suggesting a lean and efficient operational model.

• The structure is likely flat, with direct reporting lines or minimal management layers, fostering autonomy and quick decision-making.

• Collaboration is key, with a focus on specialized roles (designers, developers) working closely together.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on "strategische Workshops," "Positionierung," and "kund*innen strategisch führt" implies an approach that grounds creative output in strategic understanding and client objectives.

• Process Optimization: The statement "gestaltest du nicht nur Projekte mit, sondern auch Prozesse und Standards" highlights a commitment to refining workflows and operational efficiency.

• Quality-Centric Approach: The agency prioritizes "Qualität über Quantität," indicating a focus on delivering exceptional work and client satisfaction over volume.

• Remote-First Collaboration: Workflows are designed to accommodate a distributed team, emphasizing asynchronous communication, clear documentation, and efficient digital tool utilization.

Company Website: https://www.mrgnt.de

📝 Enhancement Note: Company culture details are synthesized from the introductory paragraphs and the "Benefits" section. The company size and "boutique agency" description inform the inferred team structure and methodology. The focus on international clients and quality suggests a specific agency ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level designer, indicated by the "5+ years of experience" requirement and the expectation of leading client workshops and contributing to process development. It offers significant autonomy and responsibility.

Reporting Structure: While specific reporting lines are not detailed, in a small, flat agency of seven people, the designer would likely report directly to a founder, managing director, or a senior lead. Collaboration would be high with other designers and developers.

Operations Impact: As a Brand & Web Designer, your impact is directly tied to the success of client projects and the agency's reputation. You will:

• Elevate client brands and digital presence, directly contributing to their market success.

• Enhance the agency's service offering by developing high-end websites and cohesive brand identities.

• Influence the agency's operational efficiency and quality standards through process contributions.

Growth Opportunities:

• Lead Role Progression: The explicit mention of "Perspektive zur Weiterentwicklung in Richtung Lead-Rolle" suggests a clear path for career advancement within the agency, potentially leading to managing a design team or taking on more strategic client leadership.

• Skill Specialization: Opportunities to deepen expertise in specific areas such as advanced animation, interaction design, or comprehensive design system architecture.

• Process Improvement Leadership: Contribute to and potentially lead initiatives for enhancing design workflows, tool adoption, and quality assurance processes.

• Client Strategy Development: Grow into a more strategic client advisory role, guiding clients on broader branding and digital presence strategies.

📝 Enhancement Note: Career level and reporting structure are inferred from the experience requirements and company size. The impact and growth opportunities are extrapolated from the core responsibilities and stated benefits, particularly the potential for a lead role.

🌐 Work Environment

Office Type: Remote-First. The agency operates without a central physical office, allowing team members to work from anywhere.

Office Location(s): While the company is based in Germany (indicated by "Deutschland" and "Europe/Berlin" timezone), the remote-first model means team members are not tied to a specific city or office location within Germany or potentially beyond, as long as they can work effectively and meet client needs.

Workspace Context:

• Collaborative Digital Space: The workspace is virtual, relying heavily on digital collaboration tools for communication, project management, and design work.

• Agile & Efficient Tools: Expect a tech stack optimized for remote collaboration, likely including Figma for design, communication platforms (e.g., Slack, Teams), project management software (e.g., Asana, Trello), and cloud storage.

• Team Interaction: While remote, the team likely fosters connection through regular virtual check-ins, dedicated collaboration sessions, and potentially occasional in-person meetups (though not explicitly stated). The focus is on efficient, purposeful interaction.

Work Schedule: The work is full-time (approx. 40 hours/week) but offers significant flexibility in terms of daily scheduling. This allows individuals to structure their workday around personal needs and peak productivity times, while ensuring availability for critical client meetings and team collaborations.

📝 Enhancement Note: The "remote-first" aspect is the primary driver for defining the work environment. The implication is a reliance on digital tools and flexible scheduling. The company's German base provides a geographical context for potential regulatory or timezone considerations.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application Review: Submission of portfolio and CV. The agency will assess alignment with their aesthetic, technical skills (Figma), and experience level.

2. First Interview (Video Call): A discussion focusing on your background, motivations, and initial assessment of fit. This will likely cover your approach to web design and branding.

3. Portfolio Deep Dive & Workshop Simulation: A more in-depth interview where you present specific projects from your portfolio. You may be asked to walk through your thought process, problem-solving strategies, and how you'd approach a hypothetical client scenario or mini-workshop. This is where your ability to "translate vage inputs into clear gestalterische Richtungen" will be tested.

4. Skills & Culture Fit Interview: Further discussion on specific technical skills, work style, and cultural alignment with the agency's remote-first, quality-driven, and collaborative ethos. This might involve meeting additional team members.

5. Final Decision: Based on overall assessment of skills, experience, cultural fit, and portfolio quality.

Portfolio Review Tips:

• Highlight Web Design Excellence: Dedicate a significant portion of your portfolio to your strongest web design projects. Focus on modern aesthetics, user experience, and technical considerations (e.g., responsive design, interaction).

• Showcase Strategic Branding: Include projects that demonstrate your ability to develop comprehensive brand identities. Explain your strategic approach, target audience considerations, and how you translated insights into visual assets.

• Illustrate Figma Mastery: Ensure your Figma work is clean, organized, and demonstrates an understanding of design systems, components, and developer handoff best practices.

• Detail Your Process: For each project, clearly outline your design process. Explain the problem, your approach, the tools used (especially Figma), key decisions made, and the outcomes. For client-facing roles, emphasize client collaboration stages.

• Quantify Impact (where possible): If you have metrics on how your designs improved user engagement, conversion rates, or brand perception, include them.

• Workshop/Client Leadership Examples: If possible, include examples or descriptions of how you've led client workshops or managed client relationships effectively.

Challenge Preparation:

• Figma Proficiency Test: Be prepared for a practical exercise in Figma, potentially involving creating a component, designing a small UI element, or refining a given design.

• Design System Thinking: Expect questions or tasks related to building or extending design systems, focusing on component structure, naming conventions, and scalability.

• Client Scenario: You might be presented with a brief, vague client request and asked to outline your approach to discovery, strategy, and initial design direction, specifically in English.

• Branding Strategy Articulation: Be ready to discuss your process for developing brand strategies and how you ensure consistency across different touchpoints.

📝 Enhancement Note: This section is constructed by analyzing the job description's requirements for client leadership, workshop facilitation, Figma skills, and portfolio presentation. The interview process is inferred from standard agency hiring practices for design roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all UI/UX design, prototyping, and design system creation. Advanced proficiency is essential.

• Adobe Creative Suite (e.g., Photoshop, Illustrator): Likely used for asset creation, logo design, and supporting graphic elements.

• Webflow (Bonus): Familiarity with Webflow for design and development handoff or understanding its capabilities is a plus.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core toolset, but an understanding of how website design integrates with CRM or marketing automation platforms (e.g., for landing pages) could be advantageous.

📝 Enhancement Note: The tool stack is primarily derived from the explicit mention of Figma and the bonus mention of Webflow. Other tools are inferred based on standard agency practices for design and web development workflows.

👥 Team Culture & Values

Operations Values:

• Quality Excellence: A deep commitment to delivering high-quality, sophisticated work that meets international standards.

• Strategic Thinking: Grounding design decisions in solid strategic understanding, client objectives, and market insights.

• Efficiency & Agility: Valuing streamlined processes, minimal bureaucracy, and effective remote collaboration.

• Collaboration & Ownership: Fostering a team environment where individuals take ownership of their work and collaborate effectively to achieve shared goals.

• Continuous Improvement: A proactive approach to refining processes, standards, and methodologies.

Collaboration Style:

• Remote & Asynchronous: Primarily remote, with communication and collaboration adapted to asynchronous methods where possible, supported by efficient digital tools.

• Cross-Functional Integration: Close collaboration between designers and developers to ensure seamless design implementation and system coherence.

• Client-Centric: A collaborative approach with clients, involving them in strategic workshops and ensuring their vision is translated into impactful design solutions.

• Feedback-Oriented: A culture that encourages constructive feedback to drive continuous improvement in both individual work and team processes.

📝 Enhancement Note: These values and collaboration styles are inferred from the company's description as a "boutique agency," its focus on "quality over quantity," its "remote-first" model, and the emphasis on "gestaltest du nicht nur Projekte mit, sondern auch Prozesse und Standards."

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing High-End Aesthetics with Client Needs: Ensuring that sophisticated design output meets diverse client expectations and strategic objectives, especially with international clients who may have different cultural contexts or market understandings.

• Remote Collaboration Dynamics: Maintaining strong team cohesion, effective communication, and consistent quality standards within a fully remote environment.

• Process Evolution: Continuously refining and adapting design and branding processes to remain efficient and cutting-edge in a fast-paced digital landscape.

• Managing Diverse Projects: Juggling multiple high-stakes projects for international clients simultaneously, each with unique requirements and timelines.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement cutting-edge web design trends, animation techniques, and interaction patterns.

• Strategic Client Leadership: Developing skills in strategic consultation, workshop facilitation, and client management to a lead level.

• Design System Architecture: Deepening expertise in building and scaling complex, robust design systems that support large-scale web projects.

• Industry Exposure: Working on projects for international clients provides exposure to diverse markets and business challenges, broadening your professional perspective.

📝 Enhancement Note: Challenges are identified by considering the role's responsibilities, the remote-first setting, and the international client base. Growth opportunities are drawn from the stated benefits and the nature of working in a specialized agency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch for an international client. How do you ensure cultural relevance and strategic alignment?" (Focus on your strategic thinking, research methods, and client communication).

• "Walk us through a complex website design project from your portfolio. Explain the challenges, your design decisions in Figma, and how you facilitated handoff to developers." (Demonstrate your Figma skills, problem-solving, and process documentation).

Company & Culture Questions:

• "What appeals to you about working in a remote-first, boutique agency environment like ours?" (Align your answer with their values of quality, efficiency, and autonomy).

• "How do you contribute to improving processes and standards within a design team?" (Highlight your proactive approach to workflow optimization).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client, the problem, your role, your strategic approach, the design solution, and the outcome.

• Showcase Figma Work: Be ready to share your Figma files or screens to demonstrate your organization, component usage, and system thinking.

• Emphasize Process: Clearly articulate your design process, especially how you conduct research, ideate, iterate, and collaborate with clients and developers.

• Highlight International Work: If you have specific examples of working with international clients, be prepared to discuss the unique aspects of those projects.

• Practice Your Pitch: Rehearse presenting your portfolio, especially the parts demonstrating your strategic thinking and problem-solving skills, ensuring a confident and clear delivery in English.

📝 Enhancement Note: Interview questions and preparation strategies are tailored to the specific requirements of the Brand & Web Designer role, focusing on Figma, branding, client leadership, and the remote-first context.

📌 Application Steps

To apply for this Brand & Web Designer position:

• Submit your application through the provided link on Join.com.

• Curate Your Portfolio: Select 3-5 of your strongest web design and branding projects that best showcase your skills in Figma, modern aesthetics, and strategic brand development. Ensure your portfolio clearly demonstrates your thought process and project outcomes.

• Tailor Your CV: Highlight your 5+ years of experience in web design and branding, emphasizing your proficiency with Figma, client management, and your fluency in both German and English. Use keywords from the job description.

• Prepare Your Presentation: Practice articulating your portfolio projects, focusing on your strategic approach, problem-solving abilities, and how you deliver high-quality, developer-friendly designs. Be ready to present in English.

• Research agency morgentau: Understand their aesthetic, client base, and values. Prepare to discuss why you are a good fit for their remote-first, quality-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---