Assistant Director Content & UX Strategist (Digital Customer Experience)

Principal Financial Group
Full-time•United States

📍 Job Overview

Job Title: Assistant Director Content & UX Strategist (Digital Customer Experience)

Company: Principal Financial Group

Location: United States

Job Type: FULL_TIME

Category: Digital Customer Experience / Content & UX Strategy

Date Posted: April 2, 2026

Experience Level: 8+ Years

Remote Status: Remote Solely

🚀 Role Summary

  • Lead and define content and UX strategy for enterprise-scale digital properties and mobile applications, driving customer engagement and business outcomes.

  • Manage and develop a team of content publishers and UX designers, fostering a collaborative and high-performing environment.

  • Drive the implementation of AI-driven insights and intelligent content systems to enhance customer interactions and operational efficiency.

  • Develop scalable content frameworks and messaging architectures to ensure consistency, personalization, and quality across digital platforms.

  • Partner with senior leadership and cross-functional teams to translate business goals into effective digital content and user experiences.

📝 Enhancement Note: This role is positioned as an "Assistant Director" and requires 8+ years of experience, indicating a senior-level position with significant strategic and leadership responsibilities within the Digital Customer Experience domain. The emphasis on AI-driven insights and intelligent content systems suggests a forward-thinking approach to digital strategy.

📈 Primary Responsibilities

  • Define and lead comprehensive content and UX strategies for Principal's corporate digital experiences and mobile app, aligning with customer outcome objectives.

  • Guide and mentor a team of content publishers and UX designers, balancing hands-on strategic direction with operational oversight.

  • Seamlessly integrate content operations (publishing, governance, quality assurance) with experience strategy (customer journeys, information architecture, optimization) to ensure cohesive digital experiences.

  • Architect and implement scalable content frameworks and messaging architectures to support enterprise

Application Requirements

Candidates must have at least 8 years of experience in content or UX strategy, with a proven track record in enterprise-scale environments. A bachelor's degree is required, along with strong expertise in accessibility standards, design platforms, and cross-functional leadership.