Alternance Chef de projet digital & expérience utilisateur (UX) F/H

📍 Job Overview

Job Title: Alternance Chef de projet digital & expérience utilisateur (UX) F/H

Company: Eureka Education

Location: Lyon, Auvergne-Rhône-Alpes, France

Job Type: Alternance (Apprenticeship/Work-Study)

Category: Digital Project Management / User Experience Operations

Date Posted: 2025-06-06T16:39:57

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role offers a foundational opportunity within the digital operations landscape, focusing on project coordination and user experience enhancement for an educational institution.

• You will gain practical experience in managing digital projects from conception to execution, ensuring alignment with business needs and user expectations.

• The position involves hands-on work with key marketing technology tools, including CRM and CMS platforms, crucial for modern digital operations.

• This apprenticeship is designed to develop a user-centric approach to digital initiatives, emphasizing data analysis and continuous improvement of online experiences for candidates and students.

📝 Enhancement Note: This role is an "alternance," a French work-study program typically for Master's level education. The focus on "Chef de projet digital & expérience utilisateur (UX)" indicates a blend of project management and UX design principles within a marketing operations context. The primary goal is to enhance the digital journey for prospective and current students, requiring a strong understanding of user needs and digital touchpoints.

📈 Primary Responsibilities

• Support the Web Marketing Project Manager in the execution of all digital projects for Euridis Business School, ensuring smooth project flow and stakeholder communication.

• Actively contribute to the optimization of the digital user experience for candidates and students across various online touchpoints.

• Implement and manage digital actions through the school's CRM (HubSpot) and website (CMS), ensuring data integrity and campaign effectiveness.

• Coordinate incoming requests from various business units, translating their needs into actionable project tasks and contributing to the shared project roadmap.

• Monitor project progress and track advancements, providing regular updates and identifying potential roadblocks to ensure timely delivery.

• Utilize data analytics and reporting tools to understand user behavior, analyze campaign performance, and derive insights for strategic decision-making.

• Experiment with new digital tools, methodologies, and user journeys, rigorously testing their impact and contributing to continuous improvement initiatives.

• Participate in the ongoing enhancement of the school's digital marketing efforts through proactive input and collaborative problem-solving.

📝 Enhancement Note: The responsibilities highlight a practical, hands-on approach to digital project management within a marketing operations framework. The emphasis on "coordinating incoming requests" and "translating needs into actions" points to a crucial bridge-building function between business units and digital execution. The expectation to "work from data" and "test new tools" underscores a data-driven and experimental mindset essential for modern operations roles.

🎓 Skills & Qualifications

Education: Pursuing a Master's degree in Digital Marketing, UX Design, Project Management, or a related field.

Experience: Some prior experience through projects, internships, or previous apprenticeships in digital, marketing, or project management roles.

Required Skills:

• Proficiency in digital project management principles and methodologies.

• Understanding of User Experience (UX) design concepts and their application in digital products.

• Familiarity with Web Marketing strategies and execution.

• Experience with CRM systems, ideally HubSpot, for managing customer data and campaigns.

• Basic knowledge of Content Management Systems (CMS), particularly WordPress.

• Understanding of automation tools (e.g., Zapier, Make) for workflow optimization.

• Ability to perform data analysis and generate relevant reports.

• Strong coordination and task management skills.

• Proactive and initiative-driven approach to problem-solving.

• Excellent communication and interpersonal skills, with an ability to articulate ideas clearly.

Preferred Skills:

• Direct experience with HubSpot CRM and its various functionalities.

• Hands-on experience with WordPress for website content management and basic updates.

• Familiarity with A/B testing methodologies for optimizing digital content and user flows.

• Experience in creating and managing project roadmaps and backlogs.

• A keen sense of curiosity and a desire for continuous learning in the digital space.

• Ability to work effectively in a dynamic team environment.

📝 Enhancement Note: The requirements emphasize a blend of technical tool proficiency and soft skills crucial for operations roles. The specific mention of HubSpot and WordPress suggests these are core platforms. The "user-centric" focus is paramount, aligning with the role's objective of enhancing candidate and student experiences. The "alternance" nature implies the candidate is actively pursuing higher education, with the role serving as practical application of academic learning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Examples of digital projects managed, showcasing the project lifecycle from planning to execution and outcome.

• Case studies demonstrating how user experience was considered and improved in previous projects.

• Documentation or explanations of workflows designed or optimized using CRM or automation tools.

• Evidence of data analysis and reporting contributions, highlighting insights derived and actions taken.

Process Documentation:

• Ability to document project plans, user stories, or process flows related to digital initiatives.

• Understanding of how to map and optimize user journeys within a digital context.

• Familiarity with creating reports that track key performance indicators (KPIs) for digital projects.

📝 Enhancement Note: For an "alternance" role, a formal portfolio might not be as extensive as for a senior position. However, candidates are expected to showcase practical application of learned concepts. This would include academic projects, internships, or personal projects where they've applied digital project management, UX principles, or utilized the specified tools. The emphasis is on demonstrating understanding and practical involvement rather than solely professional achievements.

💵 Compensation & Benefits

Salary Range: Compensation will be determined according to the current legal framework for apprenticeships in France (based on age and year of study).

Benefits:

• Opportunity to gain valuable professional experience in digital project management and UX within a recognized educational group.

• Mentorship and guidance from experienced professionals in the marketing and digital fields.

• Exposure to a dynamic and collaborative team environment within the marketing department.

• Potential for future career development within Eureka Education or its network of schools.

• Hands-on experience with industry-standard marketing technology tools.

Working Hours: Standard working hours for an apprenticeship, typically around 35 hours per week, aligning with academic schedules and French labor laws for apprentices.

📝 Enhancement Note: As this is an "alternance" role, compensation is legally regulated based on age and educational level, rather than a market-driven salary range. The primary benefit is the educational and experiential value gained, which is significant for career development. The working hours will be a balance between academic commitments and on-the-job training.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education (Higher Education, Business Schools)

Company Size: Eureka Education is a large group with over 20 schools and more than 130 campuses across France and Switzerland, indicating a substantial organizational structure.

Founded: The founding date of Eureka Education is not explicitly stated, but its broad network suggests a well-established presence in the educational sector.

Team Structure:

• The role is within the Marketing department of Euridis Business School, specifically in Lyon.

• The marketing team consists of 8 individuals with complementary digital expertise.

• The environment is described as benevolent, dynamic, with simple and direct communication.

Methodology:

• Emphasis on a user-centric approach to digital projects, focusing on the experience of candidates and students.

• Data-driven decision-making, utilizing user behavior, analyses, and reporting to guide actions.

• A culture of experimentation and initiative, encouraging the testing of new tools and ideas.

• Collaborative project management, with shared roadmaps and clear communication.

• Continuous improvement of digital actions and processes.

Company Website: https://carriere.eureka-education.fr

📝 Enhancement Note: The company culture is presented as supportive and dynamic, with a strong emphasis on digital innovation and user focus within the education sector. The team structure is small enough to foster close collaboration and direct mentorship, which is ideal for an apprenticeship. The "benevolent" and "simple communication" aspects suggest a positive and accessible work environment.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, apprenticeship role (Master's level) specifically designed for individuals starting their journey in digital project management and user experience within an operations context.

Reporting Structure: The apprentice will report to the Web Marketing Project Manager within the Marketing department. This provides a clear line of management and mentorship.

Operations Impact: The role's operations impact is focused on enhancing the digital journey for prospective and current students, which directly influences recruitment, student engagement, and the overall brand perception of Euridis Business School. By optimizing user experience and implementing effective digital actions, the apprentice contributes to the school's operational efficiency and growth objectives.

Growth Opportunities:

• Skill Development: Deepen expertise in digital project management, UX principles, web marketing, CRM (HubSpot), CMS (WordPress), and automation tools.

• Industry Exposure: Gain practical experience in the education technology sector and understand the operational challenges of a growing educational institution.

• Career Progression: Upon successful completion of the apprenticeship and Master's program, there may be opportunities for full-time roles within Eureka Education's marketing or digital operations teams, or to leverage the acquired skills in similar roles elsewhere.

• Networking: Build professional relationships within the marketing team and across other departments.

📝 Enhancement Note: This role is a stepping stone, providing crucial practical experience that complements academic learning. The growth potential is centered on acquiring a robust skill set in digital operations and user experience, making the candidate more marketable for future roles in marketing, project management, or digital strategy. The specific mention of "continuous improvement" and "experimentation" suggests a learning-oriented environment conducive to professional development.

🌐 Work Environment

Office Type: The role is based on-site in Lyon, indicating a traditional office environment.

Office Location(s): 44 Quai Perrache, Lyon, 69002, France. This location is likely in a central or accessible part of Lyon, facilitating commuting.

Workspace Context:

• The workspace is within the Marketing department, which is described as a team of 8 individuals with complementary digital expertise.

• This suggests a collaborative and potentially open-plan or team-oriented office setup, conducive to direct interaction and knowledge sharing.

• Access to necessary digital tools, CRM, CMS, and reporting software will be provided to facilitate daily tasks.

• The environment is characterized by a "benevolent, dynamic" atmosphere with "simple and direct communication," fostering a positive and efficient work setting.

Work Schedule: The work schedule will be structured around the requirements of the "alternance" program, balancing on-the-job training with academic commitments. This typically involves a set number of days per week or alternating weeks in the office and at school.

📝 Enhancement Note: The on-site nature of the role in Lyon is a key characteristic. The description of the marketing department as small and collaborative implies a close-knit team environment where apprentices can easily engage with colleagues and mentors. The emphasis on "simple and direct communication" suggests an accessible and transparent operational workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter to assess academic background, relevant experience, and motivation for an "alternance" in digital project management/UX.

• First Interview: Likely with the hiring manager (Web Marketing Project Manager) or an HR representative to discuss motivations, understanding of the role, and initial fit. This stage may include questions about previous projects or academic work.

• Skills Assessment/Case Study: Potential for a practical exercise or case study related to digital project management, UX analysis, or problem-solving within a marketing context. This would assess the candidate's ability to apply their knowledge.

• Final Interview: May involve meeting with other team members or a higher-level manager to assess cultural fit, communication skills, and overall potential for growth within the team.

Portfolio Review Tips:

• Highlight Relevant Projects: Focus on academic projects, internships, or personal projects that demonstrate your involvement in digital initiatives, project coordination, or UX considerations.

• Showcase Tool Proficiency: If possible, include examples of work done using HubSpot, WordPress, or automation tools. Explain your role and the impact of your contributions.

• Explain Your Process: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, and the outcomes or lessons learned.

• Demonstrate User-Centricity: Emphasize how you considered the user's perspective and aimed to improve their experience.

• Keep it Concise: For an "alternance" role, a focused selection of 2-3 strong examples is better than an overwhelming number of less impactful ones.

Challenge Preparation:

• Understand the Business Context: Research Eureka Education and Euridis Business School. Understand their mission, target audience (students, candidates), and digital presence.

• UX Fundamentals: Be prepared to discuss basic UX principles, common UX challenges in education, and how to approach user research or analysis.

• Project Management Basics: Review project management phases, task prioritization, and stakeholder communication strategies.

• Tool Familiarity: Refresh your knowledge on HubSpot, WordPress, and general automation concepts. Be ready to talk about how these tools can be used to improve operational efficiency.

📝 Enhancement Note: The interview process for an "alternance" role will likely be geared towards assessing potential and foundational knowledge rather than extensive professional experience. The portfolio review will focus on demonstrating academic application and a proactive learning attitude. Case studies will likely be practical and problem-solving oriented.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: HubSpot (primary focus for managing candidates and students, implementing digital actions).

• CMS: WordPress (for managing the school's website content and potentially implementing UX improvements).

• Automation: Zapier, Make (or similar integration platforms) for connecting systems and automating workflows.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics (or similar) for tracking website traffic, user behavior, and campaign performance.

• CRM Reporting: HubSpot's built-in reporting features for lead management, campaign tracking, and pipeline analysis.

• Dashboarding: Potentially using built-in platform dashboards or basic spreadsheet-based reporting to visualize key metrics.

CRM & Automation:

• HubSpot: Comprehensive CRM for lead nurturing, contact management, and marketing automation.

• Integration Platforms: Tools like Zapier or Make to connect HubSpot, WordPress, and other applications to streamline data flow and automate processes.

📝 Enhancement Note: The technology stack is centered around core digital marketing and operations tools. HubSpot and WordPress are explicitly mentioned, indicating that proficiency or a willingness to learn these platforms is critical. The inclusion of automation tools points to an effort towards operational efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and improving the experience for candidates and students is paramount.

• Proactivity & Initiative: Encouraging individuals to take ownership, propose ideas, and drive improvements.

• Collaboration: Working effectively within the marketing team and with other departments to achieve common goals.

• Data-Driven Approach: Utilizing data and analytics to inform decisions and measure the impact of digital initiatives.

• Continuous Improvement: A mindset focused on learning, experimenting, and refining processes and strategies.

Collaboration Style:

• Team-Oriented: The marketing team of 8 is described as having complementary expertise, suggesting a collaborative environment where members rely on each other.

• Direct Communication: A culture of "simple and direct communication" facilitates quick problem-solving and clear exchange of ideas.

• Cross-Functional Interaction: The role involves coordinating with "métiers" (business units), implying regular interaction with other departments within the school to gather requirements and support their digital needs.

📝 Enhancement Note: The team culture emphasizes a blend of user focus, proactive problem-solving, and teamwork. The "benevolent" and "dynamic" description suggests a supportive yet fast-paced environment. For an apprentice, fitting into this collaborative and proactive culture will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Autonomy and Support: Learning to manage projects with a degree of independence while knowing when and how to seek guidance from the Web Marketing Project Manager.

• Data Interpretation: Effectively translating raw data into actionable insights that can drive meaningful improvements in user experience and campaign performance.

• Cross-Departmental Coordination: Navigating the needs and priorities of different internal "métiers" to ensure project alignment and successful implementation.

• Rapid Digital Evolution: Keeping pace with the ever-changing digital landscape, tools, and best practices within marketing and UX.

Learning & Development Opportunities:

• Structured Mentorship: Direct guidance from an experienced Web Marketing Project Manager.

• Hands-on Tool Training: Practical application and learning of key industry tools like HubSpot, WordPress, and automation platforms.

• Project Lifecycle Exposure: Gaining end-to-end experience in digital project management.

• Industry Insights: Understanding the operational and marketing challenges specific to the higher education sector.

📝 Enhancement Note: The challenges are typical for an entry-level operations or project management role, focusing on skill acquisition, effective communication, and adapting to a professional environment. The growth opportunities are directly tied to the apprenticeship's purpose: learning and development within a supportive operational structure.

💡 Interview Preparation

Strategy Questions:

• Project Management Approach: "Describe a project you managed (academic or professional) from start to finish. What was your role, what challenges did you face, and what was the outcome?" (Focus on process, problem-solving, and results.)

• User Experience Focus: "How would you approach improving the user experience for prospective students visiting our school's website?" (Assess understanding of UX principles and user-centric thinking.)

• Tool Application: "How can a CRM like HubSpot help a business school improve its digital operations and candidate engagement?" (Demonstrate knowledge of tool capabilities and their operational relevance.)

Company & Culture Questions:

• "Why are you interested in an 'alternance' role at Eureka Education, specifically at Euridis Business School?" (Assess motivation and research into the company.)

• "Our team values direct communication and initiative. Can you give an example of a time you took initiative or communicated directly to solve a problem?" (Evaluate cultural fit and proactivity.)

Portfolio Presentation Strategy:

• Storytelling: For each project example, frame it as a narrative: the initial challenge, your proposed solution/actions, the execution, and the results or lessons learned.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your initiatives (e.g., "increased engagement by X%", "reduced process time by Y%").

• Showcase Collaboration: Highlight instances where you effectively collaborated with team members or stakeholders.

• Be Prepared for Technical Questions: Have a clear understanding of the tools you've used and how you applied them.

📝 Enhancement Note: Interview preparation should focus on demonstrating a foundational understanding of digital project management, UX principles, and key marketing technologies, alongside strong communication and problem-solving skills. For an "alternance," emphasizing eagerness to learn and a proactive attitude is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Eureka Education careers portal.

• Tailor your CV and Cover Letter: Clearly highlight your academic program (Master's in digital, marketing, UX, or project management), any relevant project experience, and your specific interest in an "alternance" within the education sector. Emphasize your familiarity with or eagerness to learn HubSpot, WordPress, and automation tools.

• Prepare Your Portfolio: Gather examples of academic projects, internships, or personal work that showcase your understanding of digital project management, UX, and tool application. Be ready to discuss your contributions and learnings.

• Research Eureka Education & Euridis Business School: Understand their mission, values, and digital presence. Prepare to articulate why you are a good fit for their culture and how you can contribute to their digital objectives.

• Practice Interview Responses: Anticipate questions related to digital projects, user experience, tool usage, and your motivation for an "alternance." Practice articulating your thoughts clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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