55682431005 - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Activate Talent

Location: Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-09T04:37:33.836

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Focus on high-converting static paid social ads for digital marketing campaigns, emphasizing performance and direct-response creative.

• Collaborate with marketing and growth teams to design visually engaging ads that drive measurable results across platforms like Facebook, Instagram, and TikTok.

• Produce multiple creative variations for A/B testing and adapt creatives for various formats and placements, ensuring rapid and consistent delivery to support campaign scale.

• Maintain strong brand consistency and visual identity while incorporating clear messaging, hierarchy, and calls-to-action (CTAs) into designs.

📝 Enhancement Note: While the title is "Graphic Designer," the core responsibilities and required skills strongly point towards a specialized role within Marketing Operations or Creative Operations, focused on performance marketing creative and direct-response design. The emphasis on "high-converting" and "performance-focused design" indicates a need for a candidate who understands the business impact of their creative output, not just aesthetic appeal.

📈 Primary Responsibilities

• Design compelling and scroll-stopping static ad creatives specifically for paid social media campaigns.

• Generate a consistent volume of creative variations for rigorous A/B testing to optimize campaign performance.

• Skillfully adapt and reformat existing creatives to suit diverse platform requirements, aspect ratios, and ad placements.

• Translate marketing briefs, compelling hooks, and ad copy into visually effective, high-converting advertisements.

• Ensure timely and consistent delivery of creatives to meet the demands of scaled digital marketing campaigns.

• Apply direct-response marketing principles to design decisions, ensuring clarity of message, effective visual hierarchy, and prominent CTAs.

• Iterate on designs based on detailed performance data, analytics, and direct feedback from the marketing and growth teams.

• Proactively stay informed about the latest trends in paid social media design, platform updates, and best practices for performance creatives.

• Uphold and reinforce the company's visual identity and brand guidelines across all designed assets.

• Ensure all created advertisements maintain a premium look, are easily understandable, and are optimized for conversion.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing and rapid creative iteration. This suggests the role requires a designer who is not only skilled in visual design but also deeply understands marketing funnels, conversion rate optimization (CRO) principles, and the specific nuances of paid social advertising platforms. The expectation of "multiple creative variations for A/B testing" and "deliver creatives quickly and consistently" implies a high-volume, data-driven workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles equivalent to a degree in Graphic Design, Digital Marketing, or a related field is expected.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on paid social media advertising creative production. Experience in e-commerce, lead generation, or info products is highly desirable.

Required Skills:

• Proven track record of designing high-performing static paid social media ad creatives.

• A robust portfolio that clearly demonstrates successful, conversion-driving static ad creatives.

• Advanced proficiency in industry-standard design software such as Adobe Photoshop, Adobe Illustrator, or Canva.

• Demonstrated ability to produce high-quality work efficiently and at a fast pace without compromising on quality.

• Strong grasp of visual hierarchy, effective typography, and compelling layout principles for advertising.

• Excellent understanding of direct-response marketing principles and how to apply them visually.

• Detail-oriented with a meticulous approach to design execution and asset management.

Preferred Skills:

• Experience in e-commerce, lead generation, or information product marketing environments.

• Familiarity with A/B testing methodologies and the ability to interpret performance metrics to inform design decisions.

• Basic motion design or short-form video editing skills for animated ads or social media stories.

• Experience collaborating effectively with remote marketing and growth teams.

• Understanding of various paid social platforms (e.g., Facebook Ads Manager, TikTok Ads Manager) and their creative specifications.

📝 Enhancement Note: The emphasis on a "strong portfolio showing static ad creatives that convert" is critical. Candidates should be prepared to showcase specific examples of ads that directly led to measurable business outcomes (e.g., increased click-through rates, lead generation, sales). The "Canva (advanced level)" requirement suggests flexibility in tool proficiency, but a strong understanding of design fundamentals is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 10-15 high-converting static paid social ad examples across different platforms (Facebook, Instagram, TikTok).

• Case studies or detailed descriptions for at least 3-5 key projects, highlighting the problem, your design solution, the creative process, and quantifiable results (e.g., CTR improvement, conversion rate lift, cost per acquisition reduction).

• Demonstrations of adaptability to different brand guidelines and campaign objectives within the portfolio.

Process Documentation:

• Ability to articulate your design process for paid social ads, from brief interpretation to final delivery, including how you incorporate performance data.

• Documentation of how you manage feedback and iterate on designs based on A/B test results and team input.

• Examples of how you maintain brand consistency while pushing creative boundaries for performance.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates must clearly demonstrate their ability to produce ads that are not just visually appealing but also effective in driving business results. The emphasis on "converting" and "performance data" means a portfolio that only shows aesthetic work will likely not be considered.

💵 Compensation & Benefits

Salary Range: Given the remote nature, the requirement for US time zone alignment, and the experience level (2-5 years) for a specialized graphic design role in performance marketing, a competitive salary range in Brazil would likely be between R$6,000 to R$10,000 per month, depending on specific experience, portfolio strength, and negotiation. For roles requiring US time zone alignment, companies often benchmark salaries against US junior to mid-level designer rates, adjusted for local purchasing power and market conditions.

Benefits:

• Full-time employment with a focus on performance-driven creative.

• Remote work flexibility, allowing for work from anywhere in Brazil.

• Opportunity to work with a dynamic marketing and growth team focused on measurable results.

• Exposure to cutting-edge digital marketing strategies and performance creative techniques.

• Potential for professional development in performance marketing and digital advertising design.

• Consistent workflow and opportunities for creative iteration and testing.

Working Hours: 40 hours per week, aligned with US time zones. This typically means flexibility in daily hours but requires availability during core US business hours (e.g., 9 AM - 5 PM EST or PST) for meetings and real-time collaboration.

📝 Enhancement Note: The salary estimate is based on research of graphic designer roles in Brazil requiring specialized skills in digital marketing and performance creative, with an adjustment for remote work and US time zone alignment. This range aims to be competitive within the Brazilian market for such a specialized skill set. Benefits are inferred based on typical offerings for remote, full-time roles in the tech/marketing sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Acquisition / Recruitment Technology. Activate Talent specializes in connecting companies with skilled professionals, often within the tech and digital marketing sectors, suggesting a fast-paced, results-oriented environment.

Company Size: Activate Talent is part of a larger Workable ecosystem, which supports numerous companies. Specific to Activate Talent, the size is not explicitly stated but implied to be a dedicated team within a tech-focused recruitment firm. This suggests a lean, agile team structure.

Founded: Activate Talent operates through Workable, a platform founded in 2012. This indicates a company with a solid understanding of modern HR tech and recruitment processes.

Team Structure:

• The Graphic Designer will likely be part of a marketing or growth team, potentially reporting to a Marketing Manager or Head of Growth.

• Close collaboration with digital marketers, copywriters, and performance analysts is expected.

Methodology:

• Data-driven decision-making, especially regarding creative performance.

• Emphasis on iteration and continuous improvement of marketing assets.

• Agile workflow for rapid creative production and deployment.

• Focus on ROI and measurable business outcomes for all marketing activities.

Company Website: https://www.activatetalent.com/ (Note: This is a general company website; the job listing links to a Workable company page: https://jobs.workable.com/company/kHFKsfd3NDgpPnY3GcwgQ2/jobs-at-activate-talent)

📝 Enhancement Note: Activate Talent's role as a talent acquisition specialist implies a focus on efficiency, data, and client results. The culture is likely to be professional, results-driven, and digitally native, valuing individuals who can contribute directly to campaign success.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is not entry-level but requires proven experience and the ability to work independently. It sits within the "creative" or "marketing operations" function, focusing on a specific, high-impact area of digital marketing.

Reporting Structure: Likely reports to a Marketing Manager, Head of Growth, or a Creative Lead within the marketing department. The role involves close collaboration with performance marketers.

Operations Impact: The Graphic Designer's work directly impacts campaign performance, lead generation, customer acquisition costs (CAC), and ultimately, revenue. Their ability to create high-converting ads is crucial for the company's, and potentially its clients', success.

Growth Opportunities:

• Specialization in performance marketing creative, becoming an expert in direct-response design.

• Potential to move into a Senior Graphic Designer or Creative Lead role, managing junior designers or overseeing larger creative projects.

• Transition into areas like UX/UI design for marketing platforms or landing pages, or even performance marketing strategy.

• Development of skills in motion graphics and video editing for expanded creative capabilities.

📝 Enhancement Note: The growth path for this role is clearly defined within performance marketing creative. Success here can lead to greater responsibility in campaign strategy, creative team leadership, or specialized design fields that directly impact revenue generation.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in a distributed team environment and possess strong self-management skills.

Office Location(s): Brazil. While the role is remote, the applicant must be located in Brazil. The requirement to align with US time zones means the work environment will be dictated by personal home office setup and discipline.

Workspace Context:

• A dedicated, professional home office setup is essential for productivity and maintaining focus.

• Access to reliable high-speed internet is critical for remote collaboration and file sharing.

• The environment should support focused work, as the role involves significant individual design time.

• Opportunities for virtual collaboration with team members through video calls, instant messaging, and project management tools.

Work Schedule: Full-time, 40 hours per week, with a requirement to align with US time zones. This implies a need for disciplined time management to balance personal life with the demands of working across different time zones.

📝 Enhancement Note: The remote nature requires a candidate who is highly self-motivated and adept at managing their own schedule and workspace. The US time zone alignment is a key factor, requiring proactive communication and availability during specific hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and alignment with the role's core requirements.

• Portfolio Deep Dive: A dedicated interview session focusing on your portfolio. Be prepared to walk through specific case studies, explain your design process for paid social ads, discuss the rationale behind your creative choices, and present the performance metrics of your most successful work.

• Skills Assessment/Technical Challenge: Potentially a short, timed design exercise or a practical test related to creating a paid social ad concept based on a brief.

• Team/Cultural Fit Interview: A discussion with members of the marketing or growth team to assess your working style, collaboration skills, and understanding of performance marketing principles.

• Final Interview: Likely with a hiring manager or team lead to discuss overall fit, career aspirations, and finalize an offer.

Portfolio Review Tips:

• Quantify Everything: For each ad or campaign in your portfolio, highlight specific metrics (e.g., CTR, conversion rate, CPA, ROAS). If exact numbers are confidential, use percentages of improvement or comparative data.

• Showcase Process: Don't just show the final creative. Explain the brief, your thought process, how you incorporated copy, any iterations, and why you believe the design was effective.

• Focus on Conversion: Emphasize designs that are specifically built for direct response and conversion, not just brand awareness. Highlight the CTA, value proposition clarity, and visual hooks.

• Variety is Key: Include examples across different platforms (Facebook, Instagram, TikTok) and for different campaign objectives (e.g., lead generation, e-commerce sales, app installs).

• Conciseness: Be prepared to present your portfolio efficiently, focusing on your strongest, most relevant work.

Challenge Preparation:

• Practice creating ad concepts quickly based on provided briefs and copy.

• Be ready to articulate the strategic thinking behind your design choices, focusing on how they align with marketing goals and target audience psychology.

• Familiarize yourself with current paid social ad trends and effective creative strategies.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to connect design work to tangible business outcomes. Candidates should prepare to defend their design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for advanced image editing, manipulation, and creating high-fidelity static ad creatives.

• Adobe Illustrator: Crucial for vector graphics, logos, text-based ads, and creating scalable design elements.

• Canva: A valuable tool for rapid prototyping, creating variations, and potentially for simpler ad designs, especially if advanced features are utilized. Proficiency at an "advanced level" is specified.

Analytics & Reporting:

• Facebook Ads Manager / Meta Business Suite: Understanding the creative specifications and performance metrics within these platforms is vital.

• TikTok Ads Manager: Similar to Meta, familiarity with TikTok's creative requirements and analytics.

• Google Analytics (or similar): Ability to understand how ad creative contributes to website traffic and conversions tracked by analytics platforms.

CRM & Automation:

• While not directly using CRM for design, understanding how leads generated from ads are tracked and managed in CRM systems (e.g., Salesforce, HubSpot) can provide valuable context for ad design.

• Familiarity with project management tools like Asana, Trello, or Monday.com for managing creative workflows and deadlines.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is expected for high-quality output, while Canva is also a key tool for efficiency and rapid iteration. Understanding the performance measurement tools of major social ad platforms is critical for a performance-focused designer.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong drive to achieve measurable results and contribute directly to campaign success.

• Efficiency & Speed: Valuing the ability to produce high-quality work quickly to meet campaign demands.

• Data-Driven: Making design decisions informed by performance data and A/B testing outcomes.

• Collaborative: Willingness to work closely with marketing teams, accept feedback, and iterate on designs.

• Adaptable: Openness to new trends, platform changes, and evolving campaign strategies.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with performance marketers, copywriters, and potentially other creative team members.

• Feedback Loops: Actively seeking and incorporating feedback to improve creative performance.

• Proactive Communication: Keeping stakeholders informed about progress, potential roadblocks, and design rationale.

• Agile Workflow: Embracing iterative design processes and rapid deployment cycles.

📝 Enhancement Note: The culture likely prioritizes tangible results and efficiency. Designers are expected to be proactive contributors to marketing success, not just order-takers. The ability to integrate feedback and work within a fast-paced, data-informed environment is key.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Consistently producing multiple high-quality, high-converting ads per week can be demanding.

• Data Interpretation: Translating raw performance data into actionable design improvements requires analytical thinking.

• Platform Nuances: Staying updated with the ever-changing creative best practices and technical requirements across different social platforms (Facebook, Instagram, TikTok).

• Balancing Creativity with Performance: Ensuring designs are both aesthetically pleasing and highly effective at driving conversions, which can sometimes be conflicting goals.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gaining advanced knowledge of direct-response strategies, conversion rate optimization (CRO), and paid media campaign management.

• Mastery of Design Tools: Enhancing skills in Adobe Creative Suite and exploring advanced features in Canva.

• Motion Graphics/Video Skills: Developing capabilities in creating animated ads or short-form video content, which is increasingly important on social media.

• Industry Trends: Staying at the forefront of digital advertising creative best practices and emerging platform features.

📝 Enhancement Note: This role offers a significant opportunity to become a specialist in a high-demand area of digital marketing. The challenges are directly tied to the growth potential, pushing the designer to evolve beyond traditional graphic design into a more strategic, performance-oriented creative role.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a static ad for a new product launch on Facebook, specifically aiming for lead generation?" (Focus on your process, target audience, CTAs, and visual hierarchy.)

• "Describe a time when your ad creative significantly impacted campaign performance. What were the key elements, and how did you measure success?" (Prepare a specific case study with quantifiable results.)

• "How do you balance brand consistency with the need for direct-response creative that might push creative boundaries?" (Discuss your understanding of brand guidelines and performance-driven design.)

Company & Culture Questions:

• "What interests you about Activate Talent and this specific role in performance marketing creative?" (Research Activate Talent's mission and how your skills align.)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes to performance data?" (Showcase your adaptability and focus on results.)

Portfolio Presentation Strategy:

• Structure your presentation: Start with a brief overview of your role and the types of clients/campaigns you've worked on.

• Highlight 3-5 key projects: For each, clearly state the objective, your role, the creative solution, the specific design elements that contributed to performance, and the quantifiable results.

• Be ready for deep dives: Anticipate questions about specific design choices, software used, and how you interpreted performance data.

• Showcase A/B testing examples: If possible, present variations of an ad and explain the performance differences and your learnings.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands the business objectives behind design, can articulate their process clearly, and can back up their work with data. The portfolio is paramount, so practice presenting it effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Ensure your resume highlights experience in "paid social ads," "performance marketing," "direct-response creative," and specific design software (Photoshop, Illustrator, Canva). Quantify achievements wherever possible.

• Curate your Portfolio: Select your strongest, most relevant static ad creatives that demonstrate conversion success. Include brief case studies with metrics for at least 3-5 projects. Make sure it's easily accessible online (e.g., personal website, Behance, PDF).

• Prepare for a Portfolio Review: Practice walking through your portfolio, explaining your design process, and discussing the performance impact of your work. Be ready to answer questions about A/B testing and data interpretation.

• Research Activate Talent: Understand their business model, the industries they serve, and their focus on talent acquisition. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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