[경력] '25년 INNISFREE 경력채용_브랜드전략(Brand Product Strategy)

📍 Job Overview

Job Title: [경력] '25년 INNISFREE 경력채용_브랜드전략(Brand Product Strategy)
Company: Amorepacific Corporation
Location: Seoul, South Korea
Job Type: Full-time
Category: Brand Operations / Product Strategy
Date Posted: August 1, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Spearhead brand product strategy for the Asian market (excluding Japan), focusing on long-term product planning and pipeline management.
• Conduct in-depth market intelligence to analyze competitors and consumer behavior, informing strategic decision-making.
• Manage the global product calendar and ensure seamless execution of product launch plans and operational workflows.
• Develop and implement product portfolio strategies, optimizing product assortment and pricing for market competitiveness.
• Collaborate closely with cross-functional teams, including international brand teams, to drive product innovation and market penetration.

📝 Enhancement Note: This role is critical for INNISFREE's Go-To-Market (GTM) strategy in Asia, requiring a blend of strategic brand planning, deep market understanding, and operational execution. The focus on "product pipeline operation and management" and "long-term product strategy establishment" highlights the need for a candidate with a strong operational mindset and a proven ability to drive product lifecycle success.

📈 Primary Responsibilities

• Develop and execute comprehensive brand product strategies for the Asian market, aligning with global brand objectives and regional market nuances.
• Conduct thorough market and consumer analysis, leveraging market intelligence to identify growth opportunities and competitive advantages for INNISFREE products.
• Manage the end-to-end product lifecycle, from concept development and planning to launch and post-launch evaluation, ensuring operational efficiency at each stage.
• Design and implement product portfolio strategies, including assortment planning, pricing strategies, and product lifecycle management.
• Collaborate with international teams and stakeholders to ensure effective communication and alignment on product strategies and execution plans.
• Monitor and analyze product performance metrics, providing insights and recommendations for continuous improvement and market optimization.
• Oversee the global product calendar, ensuring timely execution of product development, marketing campaigns, and operational readiness.
• Manage product-related regulatory requirements and ensure compliance with local market regulations.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to product management, requiring the candidate to not only plan but also operationalize product strategies. The mention of "product portfolio strategy establishment" and "market optimization" suggests a need for analytical rigor and a data-driven approach to product assortment and pricing.

🎓 Skills & Qualifications

Education: Bachelor's degree in any field.
Experience: Minimum of 3 years of relevant experience in brand management, product management, or a related field, preferably within the cosmetics or consumer goods industries.

Required Skills:

• Brand Product Strategy: Proven ability to develop and implement effective brand product strategies.
• Market Intelligence & Analysis: Expertise in competitor analysis, consumer behavior analysis, and market trend identification.
• Product Lifecycle Management: Experience in managing the entire product lifecycle, from ideation to launch and post-launch support.
• Portfolio Management: Skill in developing and managing product portfolios, including assortment planning and pricing strategies.
• Cross-functional Collaboration: Demonstrated ability to work effectively with diverse teams, including international stakeholders.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex strategies clearly.
• English Proficiency: Essential for effective communication with international teams.

Preferred Skills:

• Cosmetics/Consumer Goods Experience: Direct experience in the beauty or consumer goods sector is highly advantageous.
• International Market Experience: Familiarity with Asian markets and experience in cross-border brand collaboration.
• Pipeline Management: Experience in managing and optimizing product pipelines.
• Pricing Strategy: Knowledge of pricing strategies and their impact on market competitiveness.
• Regulatory Knowledge: Understanding of product-related regulations in key markets.

📝 Enhancement Note: The emphasis on "market intelligence," "consumer insights," and "product portfolio strategy" indicates a need for a candidate who can translate market data into actionable product plans. The requirement for "English proficiency" and "collaboration with international teams" underscores the global nature of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Case Studies: Showcase examples of developing and executing product strategies that led to measurable market impact or growth.
• Market Analysis & Consumer Insight Integration: Demonstrate how market research and consumer data were used to inform product decisions and portfolio development.
• Product Lifecycle Management Examples: Provide evidence of managing product launches, including operational considerations, and post-launch performance analysis.
• Portfolio Optimization Projects: Illustrate instances where product assortments or pricing strategies were optimized for competitive advantage or revenue growth.
• Cross-functional Project Examples: Highlight projects where collaboration with sales, marketing, R&D, or international teams was crucial for product success.

Process Documentation:

• Market Intelligence Framework: Outline how market data is typically gathered, analyzed, and synthesized into actionable insights for product strategy.
• Product Launch Workflow: Detail a typical process for launching a new product, including key milestones, cross-functional dependencies, and operational checks.
• Performance Measurement & Reporting: Describe methods for tracking product performance, identifying key metrics, and reporting findings to stakeholders.

📝 Enhancement Note: While not explicitly stated, a strong candidate will likely be expected to present a portfolio that demonstrates their ability to manage complex product strategies and execute them efficiently. This includes showcasing analytical skills, strategic thinking, and project management capabilities within a GTM context.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, based on industry standards for a Mid-Level Brand Product Strategist with 3+ years of experience in Seoul, South Korea, a competitive salary would typically fall between ₩50,000,000 to ₩80,000,000 per year. This estimate considers the cost of living in Seoul, the specialized nature of the role, and the company's standing as a major player in the beauty industry.

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance.
• Employee Discounts: Significant discounts on INNISFREE and other Amorepacific brands.
• Professional Development: Opportunities for training, workshops, and potential support for relevant certifications.
• Performance Bonuses: Potential for bonuses based on individual and company performance.
• Paid Time Off: Standard vacation days, public holidays, and sick leave.
• Global Exposure: Opportunity to work with international teams and on global product strategies.

Working Hours: Standard full-time work hours, typically 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: The compensation estimate is based on general market data for similar roles in Seoul. Actual compensation may vary based on the candidate's specific experience, qualifications, and negotiation. Benefits are typical for large corporations in South Korea.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics & Beauty. Amorepacific Corporation is a leading South Korean beauty conglomerate with a strong global presence, known for its innovation and commitment to natural ingredients and sustainable practices. INNISFREE is one of its flagship brands, focusing on naturalism and eco-friendly products. Company Size: Large (Amorepacific Corporation is a major global corporation with thousands of employees worldwide). Founded: 1945 (Amorepacific Corporation). INNISFREE was launched in 2000. This long history indicates a stable and established corporate environment with deep roots in the beauty industry.

Team Structure:

• The role likely sits within the Brand Marketing or Product Development department for INNISFREE.
• The team is expected to be composed of specialists in market analysis, product management, and brand strategy.
• Reporting is likely to a Brand Director or Head of Product Strategy, with close collaboration with international marketing and sales teams.

Methodology:

• Data-Driven Decision Making: Emphasis on using market intelligence, consumer insights, and performance data to guide product strategy and execution.
• Strategic Planning & Execution: A structured approach to developing long-term brand and product plans, coupled with efficient operational execution.
• Collaboration & Communication: Strong focus on cross-functional teamwork and clear communication, especially with international counterparts.

Company Website: https://careers.apgroup.com/

📝 Enhancement Note: Amorepacific's corporate culture often emphasizes innovation, customer-centricity, and a commitment to sustainability. For INNISFREE, this translates to a focus on naturalism and eco-consciousness, which should be reflected in the candidate's approach to product strategy.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level. This role is positioned as a key contributor within the brand strategy function, responsible for significant aspects of product planning and execution. It offers a pathway to more senior roles in brand management or product leadership. Reporting Structure: The candidate will likely report to a senior manager or director within the INNISFREE brand team, with direct collaboration expected with regional and global counterparts. Operations Impact: This role has a direct impact on INNISFREE's market competitiveness and revenue growth in the crucial Asian market. Strategic product decisions and effective pipeline management are vital for the brand's success and market positioning.

Growth Opportunities:

• Product Management Expertise: Deepen expertise in product strategy, portfolio management, and market analysis within the dynamic beauty industry.
• Brand Strategy Leadership: Progress to leading product development and brand strategy initiatives for INNISFREE or other Amorepacific brands.
• International Exposure: Gain experience working with diverse global teams and markets, enhancing cross-cultural communication and project management skills.
• Cross-functional Development: Opportunities to lead projects involving sales, marketing, R&D, and regulatory affairs, broadening operational understanding.

📝 Enhancement Note: The role offers a strong foundation for a career in brand and product management within the beauty sector. Success in this position can lead to opportunities for specialization or broader leadership roles within Amorepacific's extensive portfolio.

🌐 Work Environment

Office Type: The role is based on-site in Seoul, South Korea, indicating a traditional office environment. Office Location(s): Seoul, South Korea. Specific office details would be provided upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: Expect a dynamic office setting that fosters teamwork and open communication among team members.
• Tools & Technology: Access to standard office productivity tools, market research databases, and potentially specialized brand management software.
• Team Interaction: Regular interaction with local and international colleagues, providing opportunities for knowledge sharing and networking.

Work Schedule: Standard office hours (40 hours/week), with potential for occasional overtime during peak product launch periods or strategic planning phases.

📝 Enhancement Note: Working on-site in Seoul provides direct immersion in the company's culture and facilitates seamless collaboration with local teams, which is crucial for this role's operational responsibilities.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and any requested documents via the company's career portal.
• Resume Screening & AI Analysis: Initial review of applications, potentially including AI screening for keywords and qualifications.
• Phase 1: Written/Online Assessment: May involve a written test or online assessment focusing on market analysis, strategic thinking, or product knowledge.
• Phase 2: Interview (Culture Fit & Initial Skills): Focus on assessing cultural alignment with INNISFREE and Amorepacific, as well as initial evaluation of communication and collaboration skills.
• Phase 3: Interview (Technical Skills & Experience): In-depth discussion of past experience, product strategy approaches, market analysis methodologies, and portfolio management examples. This stage may include case study presentations.
• Phase 4: Final Interview & Offer: Final discussion with senior leadership, potentially including confirmation of qualifications and salary negotiation.

Portfolio Review Tips:

• Structure Your Case Studies: Organize your portfolio by key responsibilities or skill areas (e.g., Market Analysis, Product Strategy Development, Portfolio Management).
• Quantify Achievements: Whenever possible, use data and metrics to demonstrate the impact of your work (e.g., increased market share by X%, improved product sales by Y%).
• Showcase Strategic Thinking: Clearly articulate the "why" behind your decisions – the market insights, consumer needs, or business objectives that drove your strategies.
• Highlight Operational Execution: Include examples of how you managed product pipelines, coordinated launches, and overcame operational challenges.
• Tailor to INNISFREE: Research INNISFREE's current market position, target audience, and recent product launches to tailor your portfolio presentation and highlight relevant experience.

Challenge Preparation:

• Market Analysis Scenarios: Be prepared to analyze a hypothetical market scenario or a specific product category, identifying opportunities and proposing strategies.
• Product Strategy Presentation: Practice presenting a product strategy for a new or existing product, covering target audience, positioning, key features, and go-to-market plan.
• Problem-Solving Questions: Anticipate questions related to resolving product performance issues, managing conflicting stakeholder priorities, or adapting to market changes.

📝 Enhancement Note: The interview process is likely to be multi-stage, assessing both technical skills and cultural fit. A well-prepared portfolio that showcases tangible results and strategic thinking will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Systems: Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics) for managing customer data and sales pipelines, though direct sales operations might not be the core focus.
• Project Management Software: Proficiency in tools like Asana, Trello, Jira, or Monday.com for managing product development timelines and cross-functional projects.
• Market Research Platforms: Familiarity with tools for accessing market data, consumer insights, and competitive intelligence (e.g., Nielsen, Kantar, Euromonitor).

Analytics & Reporting:

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data analysis, forecasting, and reporting.
• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Google Data Studio for creating dashboards and presenting performance metrics.
• Web Analytics: Basic understanding of web analytics tools (e.g., Google Analytics) for monitoring online product performance and consumer engagement.

CRM & Automation:

• Product Information Management (PIM) Systems: Familiarity with PIM systems for managing product data and specifications across different channels.
• Collaboration Platforms: Expertise in using tools like Slack, Microsoft Teams, or Confluence for team communication and knowledge sharing.

📝 Enhancement Note: While specific tools are not listed, proficiency in data analysis, project management, and market research tools is essential for effectively managing product strategy and operations. The ability to leverage data for insights and communicate findings through visualizations will be highly valued.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting consumer needs through thoughtful product development and strategy.
• Innovation & Creativity: Encouragement of new ideas and approaches to product development and market engagement.
• Naturalism & Sustainability: Commitment to eco-friendly practices and the use of natural ingredients, reflecting the INNISFREE brand ethos.
• Collaboration & Teamwork: Emphasis on working together across departments and geographies to achieve common goals.
• Data-Driven Excellence: Reliance on data and analytics to inform decisions and measure success.

Collaboration Style:

• Cross-functional Integration: Close work with marketing, sales, R&D, and potentially legal/regulatory teams to ensure holistic product success.
• Open Communication: Encouragement of direct and transparent communication, particularly important when working with international teams.
• Feedback Exchange: A culture that values constructive feedback for continuous improvement in product strategies and operational processes.

📝 Enhancement Note: The candidate should demonstrate an alignment with INNISFREE's brand values, showing an appreciation for naturalism, sustainability, and a consumer-focused approach to product strategy. Collaborative skills are paramount given the international scope of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Diverse Asian Markets: Understanding and catering to the unique preferences and regulatory landscapes of various Asian countries.
• Competitive Beauty Landscape: Staying ahead in a highly competitive global beauty market with rapidly evolving trends.
• Balancing Global Strategy with Local Needs: Ensuring that global product strategies are effectively localized to resonate with specific market demands.
• Managing Product Lifecycles Effectively: Optimizing product assortments, pricing, and lifecycle management to maximize market share and profitability.

Learning & Development Opportunities:

• Industry Expertise: Gain deep knowledge of the beauty industry, market trends, and consumer behavior in Asia.
• Strategic Brand Management: Develop advanced skills in brand strategy, product portfolio management, and GTM planning.
• International Project Management: Enhance capabilities in managing projects and collaborating with diverse, global teams.
• Professional Certifications: Potential for support in pursuing relevant certifications in marketing, product management, or business analytics.

📝 Enhancement Note: This role presents an excellent opportunity to tackle complex market challenges within a leading beauty brand, fostering significant professional growth in strategy, operations, and international business management.

💡 Interview Preparation

Strategy Questions:

• "Describe a successful product strategy you developed and executed. What were the key market insights, and how did you measure its success?" (Focus on demonstrating market analysis, strategic planning, and results.)
• "How would you approach developing a product portfolio strategy for INNISFREE tailored to the specific needs of the Southeast Asian market?" (Prepare to discuss market segmentation, competitive analysis, and product assortment.)
• "Imagine a key competitor launches a highly successful product that directly challenges INNISFREE's market position. How would you respond operationally and strategically?" (Showcase problem-solving, agility, and strategic thinking.)

Company & Culture Questions:

• "What do you admire about the INNISFREE brand, and how do you see your role contributing to its growth and values?" (Research INNISFREE's brand ethos, sustainability initiatives, and recent campaigns.)
• "Describe your experience working with international teams. How do you ensure effective communication and collaboration across different cultures and time zones?" (Provide specific examples of cross-cultural communication and project management.)
• "How do you stay updated on beauty industry trends and consumer behavior shifts in the Asian market?" (Demonstrate proactivity and a passion for the industry.)

Portfolio Presentation Strategy:

• Storytelling with Data: Structure your portfolio presentations around compelling narratives that highlight the problem, your solution (strategy/process), and the quantifiable results.
• Visual Appeal: Use clean, professional visuals and charts to present data and market insights effectively.
• Focus on Impact: Clearly articulate the business impact of your contributions, linking your actions to tangible outcomes like revenue growth, market share increase, or improved customer satisfaction.
• Address Operational Execution: Be ready to discuss the operational aspects of your projects – how you managed timelines, coordinated with stakeholders, and ensured smooth execution.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic mindset, strong analytical skills, a deep understanding of the beauty market, and excellent cross-cultural communication abilities. Be ready to back up claims with specific examples from your experience.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Amorepacific Careers portal: https://careers.apgroup.com/
• Tailor Your Resume: Highlight experience directly relevant to brand strategy, market analysis, product management, and international collaboration. Use keywords from the job description.
• Prepare Your Portfolio: Curate examples of successful product strategies, market analyses, and portfolio management initiatives. Quantify achievements and focus on impact.
• Research INNISFREE & Amorepacific: Understand the brand's values, target audience, product lines, and recent marketing efforts.
• Practice Interview Responses: Prepare answers for common strategy, behavioral, and situational questions, focusing on the STAR method (Situation, Task, Action, Result) for behavioral questions. Be ready to present your portfolio confidently.
• Prepare Questions: Develop thoughtful questions to ask the interviewer about the role, team dynamics, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.