ISTARASA Product Designer Staff Pyk. Rasa Dewata

📍 Job Overview

Job Title: ISTARASA Product Designer Staff Pyk. Rasa Dewata

Company: Samudera Shipping Line Ltd

Location: Palmerah, Jakarta Barat, Indonesia

Job Type: Full time

Category: Product Design / GTM Operations Support

Date Posted: 2026-08-19

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for supporting Go-To-Market (GTM) strategies by translating product concepts into tangible designs that resonate with target audiences.

• The Product Designer will be instrumental in shaping the visual identity of products, ensuring aesthetic appeal and market competitiveness through strong design principles.

• This position requires close collaboration with marketing and operations teams to align design execution with business objectives and operational constraints.

• The role involves a blend of creative design execution and analytical market research to inform product development and ensure alignment with customer needs and industry trends.

📝 Enhancement Note: While this role is primarily a Product Designer position, its core responsibilities heavily involve supporting GTM efforts by ensuring product designs are market-ready, aesthetically appealing, and aligned with operational capabilities. The collaboration with marketing and operations signifies a strong GTM support function.

📈 Primary Responsibilities

• Create and develop compelling product designs using sketches and industry-standard design software (Adobe Creative Suite, CorelDRAW, Figma).

• Develop functional prototypes and iterate on designs based on feedback from stakeholders, market research, and user testing results to optimize product appeal and usability.

• Collaborate effectively with marketing teams to ensure designs align with brand guidelines, promotional strategies, and customer engagement objectives.

• Partner with operations teams to ensure design feasibility, manufacturability, and adherence to budget constraints, facilitating a smooth transition from concept to production.

• Conduct thorough market research and trend analysis to identify opportunities for design innovation and ensure product designs are competitive and aligned with current customer needs and preferences.

• Prepare and meticulously maintain comprehensive design documentation, including detailed specifications, revision histories, and product development records for future reference and quality control.

• Manage product development timelines proactively, ensuring all design-related milestones are met and projects are delivered according to schedule.

• Ensure the implementation and adherence to an Integrated Management System (IMS), including the identification, documentation, and control of risks within the department's work area.

• Foster a commitment to understanding and adhering to all applicable Integrated Management System (IMS) requirements within the team.

• Participate actively in incident investigation processes, providing accurate information and reports based on known facts related to unsafe actions or conditions.

• Engage in the information security control process to protect company information assets from threats to confidentiality, integrity, and availability.

📝 Enhancement Note: The inclusion of "Integrated Management System" responsibilities suggests a company culture that prioritizes compliance, safety, and standardized processes, which is common in logistics and shipping industries. This implies a need for the designer to be aware of and contribute to these broader organizational standards.

🎓 Skills & Qualifications

Education: Minimum Diploma (D3) / Bachelor’s degree (S1) in Design (DKV - Visual Communication Design, Product Design, or a related field).

Experience: Minimum 1 year of experience in design. Fresh graduates with a strong portfolio demonstrating relevant skills are also encouraged to apply.

Required Skills:

• Proficiency in industry-standard design software: Figma, Adobe Illustrator, and Adobe Photoshop.

• Strong creative design sense, with a particular emphasis on branding, packaging design, and promotional materials.

• Excellent understanding of design principles, visual hierarchy, and typography.

• Ability to translate abstract concepts into concrete visual designs.

• Detail-oriented with a strong commitment to producing high-quality work.

• Proven ability to manage multiple projects simultaneously and meet deadlines.

• Effective collaboration and communication skills for cross-functional teamwork. Preferred Skills:

• Experience with CorelDRAW.

• Prior experience in the Food & Beverage (F&B) industry, or a demonstrated understanding of its design nuances.

• Familiarity with market research methodologies and trend analysis tools.

• Experience in developing product prototypes and conducting user testing.

• Understanding of product development lifecycles and manufacturing processes.

• Knowledge of Integrated Management System (IMS) principles and practices.

📝 Enhancement Note: The "fresh graduates are welcome to apply" statement, combined with the "Minimum 1 year of experience" requirement, indicates a role that is open to early-career professionals but values practical experience and a strong portfolio. The emphasis on F&B experience as a plus suggests that while not mandatory, it would be highly advantageous, possibly indicating a specific product line or market focus for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency in branding, packaging, and promotional material creation.

• Include case studies that highlight the design process from ideation through to final execution, emphasizing problem-solving and creative solutions.

• Present examples of digital and print design work, illustrating versatility across different mediums.

• Demonstrate experience with design software such as Figma, Adobe Illustrator, and Photoshop, showcasing practical application of these tools.

• For candidates with experience, include projects that show an understanding of market research and how it informed design decisions. Process Documentation:

• Candidates are expected to articulate their design process clearly, detailing steps taken for concept development, stakeholder feedback integration, and final design delivery.

• Be prepared to discuss how you manage design revisions and incorporate feedback from marketing and operations teams.

• Demonstrate an understanding of how design documentation supports product development and quality assurance.

📝 Enhancement Note: Given the early-career nature of the role, the portfolio is expected to be a strong indicator of potential and foundational skills. The emphasis on process documentation suggests that the company values a structured approach to design, even for junior roles.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Product Designers in Jakarta, Indonesia, with 0-2 years of experience, the estimated annual salary range is IDR 72,000,000 - IDR 120,000,000 (approximately USD 4,500 - USD 7,500). This range accounts for the cost of living in Jakarta and the typical compensation for entry-level to junior design roles in the logistics and related sectors.

Benefits:

• Full-time employment with a reputable logistics company.

• Opportunities for professional development and skill enhancement in design and related areas.

• Exposure to diverse projects within a global organization.

• Comprehensive benefits package, likely including health insurance, paid time off, and statutory contributions as per Indonesian labor law.

• Potential for career advancement within Samudera Indonesia's various business units.

• A collaborative work environment that fosters creativity and innovation. Working Hours:

The standard working hours are approximately 40 hours per week, typically from Monday to Friday, with potential for occasional overtime depending on project demands and deadlines.

📝 Enhancement Note: Salary is estimated based on market data for similar roles in Indonesia. Benefits are inferred based on standard employment practices for full-time positions in established companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics and Shipping. Samudera Indonesia is a prominent player in the Indonesian maritime industry, offering a wide range of services including shipping, logistics, and related support.

Company Size: Samudera Indonesia is a large, established corporation. Based on LinkedIn data, the company has a significant employee base, indicating a structured corporate environment with numerous departments and opportunities.

Founded: Samudera Indonesia was founded in 1964, highlighting a long history and deep expertise in the maritime and logistics sector. This longevity suggests a stable organization with established processes and a commitment to long-term growth.

Team Structure:

• The Product Designer will likely be part of a broader marketing, creative, or product development team, potentially within a larger GTM or brand division.

• The team size is expected to be moderate, allowing for focused collaboration on design projects.

• Reporting structure will likely involve a Design Lead, Marketing Manager, or a senior operations executive overseeing product initiatives.

• Cross-functional collaboration is a key aspect, involving close interaction with marketing specialists, operations managers, and potentially product development teams. Methodology:

• Data-driven decision-making, incorporating market research and customer feedback into design processes.

• Emphasis on integrated management systems, suggesting a structured approach to quality, safety, and environmental standards.

• Collaborative workflow planning to ensure alignment across different departments and project phases.

• Continuous improvement initiatives, reflected in the willingness to participate in incident investigations and enhance processes.

Company Website: https://www.samudera.id/

📝 Enhancement Note: The company's long history and industry position suggest a culture that values experience, reliability, and adherence to standards. The mention of an Integrated Management System points towards a robust operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an early-career to junior-level Product Designer. It's an excellent opportunity for individuals looking to build a foundation in product design within a large, established industry. The responsibilities bridge creative design with GTM support and operational considerations.

Reporting Structure: The designer will likely report to a Design Manager or a Marketing Manager, with direct interaction and collaboration with operations teams on specific product development projects. This structure provides guidance and mentorship.

Operations Impact: While not directly managing operations, the Product Designer's role significantly impacts the success of GTM initiatives by ensuring products are visually appealing, aligned with market needs, and operationally feasible. Effective design can enhance brand perception, customer acquisition, and product adoption.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific design areas such as branding, packaging, UI/UX for digital platforms, or even industrial design for physical products.

• Cross-functional Exposure: Gain valuable experience working with diverse teams in marketing, logistics, and product development, broadening understanding of business operations.

• Leadership Potential: As experience grows, opportunities may arise to lead smaller design projects, mentor junior designers, or take on more strategic design responsibilities within the company.

• Industry Expertise: Develop specialized knowledge within the logistics and shipping industry, making one a valuable asset for future GTM and product development roles.

📝 Enhancement Note: The growth path is geared towards becoming a senior designer or a design lead within Samudera Indonesia, with potential to transition into product management or GTM strategy roles given the cross-functional exposure.

🌐 Work Environment

Office Type: The role is on-site, implying a traditional office setting within Samudera Indonesia's facilities in Jakarta Barat.

Office Location(s): The primary location is Palmerah, Jakarta Barat, Indonesia. This area is a commercial and residential hub in West Jakarta, offering accessibility via public transport and proximity to various amenities.

Workspace Context:

• The workspace is expected to be a professional office environment, likely equipped with standard office amenities and design workstations.

• Collaboration is encouraged, with opportunities to interact with colleagues from marketing, operations, and other departments.

• Access to necessary design software and hardware will be provided, supporting the execution of design tasks.

• The environment will foster a blend of creative work and adherence to corporate standards and processes.

Work Schedule: Standard business hours, typically Monday to Friday, approximately 40 hours per week. While the core hours are fixed, the nature of design projects might occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement is a key factor for candidates to consider, offering a traditional office experience with direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design skills.

• Technical Interview: Discussion focused on design principles, software proficiency (Figma, Adobe Suite), and creative problem-solving. This may include a portfolio walkthrough.

• Case Study/Design Challenge: A practical exercise to evaluate design thinking, creativity, and ability to meet specific design briefs, potentially simulating real project tasks.

• Team/Stakeholder Interview: Meeting with potential team members and hiring managers (e.g., Marketing Manager, Operations representative) to assess cultural fit, collaboration skills, and understanding of business objectives.

• Final Interview: May involve senior management to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that align with the job description, especially branding, packaging, and promotional materials. If F&B experience exists, highlight it.

• Demonstrate Process: Clearly explain your design thinking, the challenges faced, and how you arrived at your solutions. Use case studies to illustrate this.

• Highlight Software Proficiency: Visually represent your mastery of Figma, Adobe Illustrator, and Photoshop.

• Quantify Impact (if possible): If any past designs led to measurable results (e.g., increased engagement, sales), mention it.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge provided. Ask clarifying questions.

• Consider Constraints: Think about the target audience, brand guidelines, budget, and operational feasibility mentioned in the brief.

• Structure Your Approach: Outline your design process before diving into execution.

• Prepare to Present: Be ready to articulate your design choices, rationale, and potential impact.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges indicates that practical skills and demonstrable creativity are highly valued for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (primary), Adobe Illustrator, Adobe Photoshop (required). CorelDRAW (preferred).

• Prototyping Tools: Likely integrated within Figma or other design platforms.

• Documentation Tools: Standard office suites (e.g., Microsoft Office, Google Workspace) for creating specifications and records.

Analytics & Reporting:

• While not directly managing analytics, understanding how designs perform will be key. Familiarity with basic reporting tools or dashboards used by marketing/operations teams would be beneficial. CRM & Automation:

• No direct CRM/automation tools are specified for this role, but an understanding of how designs integrate into marketing campaigns or product launches managed via CRM would be advantageous.

📝 Enhancement Note: The specified tools are standard for graphic and product designers. Proficiency in Figma and the Adobe Creative Suite is critical.

👥 Team Culture & Values

Operations Values:

• Integrity and Reliability: Reflected in the commitment to Integrated Management Systems and accurate reporting.

• Customer Focus: Evident in the need to align designs with customer needs and conduct market research.

• Collaboration: Emphasized through the requirement to work with marketing and operations teams.

• Efficiency and Continuous Improvement: Shown by the focus on meeting timelines and participating in process reviews and incident investigations.

• Innovation: Encouraged through the creative aspects of product design and trend analysis.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with marketing and operations is essential to ensure design success.

• Feedback-driven: Openness to constructive criticism and iterative design based on stakeholder input.

• Process-oriented: Adherence to established company processes and documentation standards.

• Team-oriented: Working collaboratively to achieve shared project goals.

📝 Enhancement Note: The company culture appears to balance creative output with a strong emphasis on process, compliance, and collaborative execution, typical of established corporations in regulated industries.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: Effectively translating innovative design ideas into practical, manufacturable products that meet budget and timeline requirements.

• Adapting to Industry Specifics: Understanding the unique design needs and market dynamics of the logistics and shipping industry, and potentially F&B.

• Managing Stakeholder Expectations: Navigating feedback from multiple departments (marketing, operations) to create designs that satisfy diverse requirements.

• Keeping Pace with Design Trends: Continuously learning and applying new design tools, techniques, and aesthetic trends relevant to the company's product portfolio.

Learning & Development Opportunities:

• Formal Training: Potential for company-sponsored training on advanced design software, GTM strategies, or industry-specific knowledge.

• On-the-Job Learning: Gaining practical experience by working on real-world projects within a large corporation.

• Mentorship: Opportunities to learn from experienced designers, marketing professionals, and operations managers.

• Industry Exposure: Deepening understanding of the logistics sector and its design challenges.

📝 Enhancement Note: The challenges highlight the need for adaptability and strong communication skills, while growth opportunities point towards a supportive environment for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new product design, from initial concept to final delivery." (Focus on your methodology, tools, and collaboration points).

• "How do you incorporate feedback from marketing and operations teams into your designs?" (Highlight your communication and iterative design skills).

• "Walk us through a challenging design project from your portfolio. What were the key obstacles, and how did you overcome them?" (Showcase problem-solving and resilience).

• "How do you stay updated on the latest design trends and software advancements?" (Demonstrate continuous learning and industry awareness). Company & Culture Questions:

• "What interests you about Samudera Indonesia and the logistics industry?" (Research the company's mission, values, and recent news).

• "How do you see your design skills contributing to our GTM efforts?" (Connect your abilities to business objectives).

• "Describe your ideal work environment and how you collaborate with team members." (Align your style with the company's collaborative culture). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your approach, the solution, and the outcome.

• Visual Clarity: Use high-quality images and mockups. Ensure your designs are easy to understand visually.

• Process Emphasis: Briefly explain the steps you took, including research, ideation, and iteration.

• Tool Proficiency: Mention the specific tools you used for each project.

• Conciseness: Be prepared to present your strongest 3-5 projects within a given timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured design process, strong collaboration skills, and an understanding of how design supports business goals within the logistics context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Samudera Indonesia careers portal.

• Tailor your Resume: Highlight relevant design skills, software proficiency (Figma, Adobe Suite), and any experience in branding, packaging, or promotional materials. Quantify achievements where possible.

• Curate Your Portfolio: Select projects that best showcase your capabilities in line with the job description. Ensure it's well-organized and easy to navigate. Prepare to walk through 3-5 key projects during an interview.

• Research Samudera Indonesia: Understand the company's business, its position in the logistics industry, and its overall brand aesthetic. Familiarize yourself with their website and any public-facing product designs.

• Prepare for Design Exercises: Be ready to discuss your design process and potentially complete a design challenge that reflects the role's responsibilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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