Growth Product Designer - Dressly

📍 Job Overview

Job Title: Growth Product Designer - Dressly

Company: Dressly

Location: Remote (Global)

Job Type: Full-Time

Category: Product Design (Growth & Monetization Focus)

Date Posted: 2026-06-17

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product growth and monetization strategies through expert product design for consumer mobile applications.

• Lead the end-to-end design process for key user journeys impacting LTV, including onboarding, retention, and upsell scenarios.

• Collaborate closely with Product Managers and the Growth team to conceptualize, design, and validate product enhancements via A/B testing and rapid prototyping.

• Leverage data analytics and user feedback to inform design decisions and iterate on product features that enhance user engagement and conversion.

• Utilize AI tools to streamline design workflows and explore innovative solutions within the fashion-tech domain.

📝 Enhancement Note: This role is positioned within a venture-builder environment (SKELAR), which implies a fast-paced, results-oriented culture focused on building and scaling new ventures. The "Growth" aspect of the title strongly suggests a focus on metrics-driven design and optimization, particularly around user acquisition, activation, retention, and revenue. The "Monetization" focus highlights the importance of designing effective paywalls, upsell flows, and subscription models.

📈 Primary Responsibilities

• Design and iterate on subscription flows and upsell scenarios to maximize customer lifetime value (LTV).

• Develop engaging onboarding experiences that guide users to their first "aha-moment" and drive early activation.

• Implement and refine retention mechanics, including in-app communication and re-engagement strategies, to reduce churn.

• Analyze product metrics and A/B test data to identify user behavior patterns, formulate data-driven hypotheses, and propose design solutions.

• Create rapid prototypes and conduct usability testing to gather user feedback and validate design concepts before full-scale development.

• Independently manage design tasks from initial problem definition through research, solution ideation, implementation, and post-launch analysis.

• Collaborate with cross-functional teams, including Product Management, Engineering, and Marketing, to ensure seamless execution of design initiatives.

• Explore and integrate AI-powered design tools and workflows to enhance efficiency and innovation.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role with significant autonomy. The emphasis on "self-sufficiency" and leading tasks from "idea to release" suggests a senior individual contributor role with strong ownership expectations. The direct mention of "product metrics (CR, LTV, churn)" and A/B testing data signifies a data-centric approach to design, common in growth-focused product teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user psychology, and business metrics is essential.

Experience: 5+ years of experience in Product Design, with a significant focus on consumer mobile applications.

Required Skills:

• 5+ years of experience in Product Design, specifically for consumer mobile apps.

• Proven portfolio showcasing expertise in Growth and Monetization design cases (paywalls, onboarding, upsell, retention, win-back flows).

• Expert-level proficiency in Figma and Figma Make, including advanced auto-layout, component creation, and rapid prototyping capabilities.

• Strong understanding of product metrics such as Conversion Rate (CR), Lifetime Value (LTV), and Churn.

• Ability to interpret A/B test data and apply product analytics to inform design decisions.

• Demonstrated ability to work independently, driving projects from inception to completion with minimal supervision.

• Proficiency and active interest in utilizing AI tools for design automation and innovation.

• Upper Intermediate or higher level of English proficiency for effective communication. Preferred Skills:

• Experience working with AI-powered products or personalization features.

• Familiarity with the fashion or lifestyle industry from a user or designer perspective.

• Experience conducting UX research and user interviews.

• Experience building or developing a design system from scratch.

• Prior experience in automating design processes using AI tools.

📝 Enhancement Note: The requirement for a portfolio specifically demonstrating "Growth / Monetization" cases is a critical filter. Candidates should be prepared to showcase detailed case studies outlining their process, the problems they solved, the solutions they designed, and the quantifiable results achieved through key growth and monetization metrics. The emphasis on AI tools suggests a forward-thinking candidate who embraces emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive case studies demonstrating end-to-end product design for consumer mobile apps, with a clear emphasis on growth and monetization initiatives.

• Specific examples of designing and optimizing subscription flows, paywalls, upsell scenarios, and win-back strategies.

• Evidence of designing user onboarding flows that successfully drive users to key activation points ("aha-moments").

• Demonstrations of how you've incorporated retention mechanics and re-engagement strategies into product designs.

• Visualizations of how user data and A/B test results informed your design iterations and led to measurable improvements in metrics like CR, LTV, or churn reduction. Process Documentation:

• Showcase your process for hypothesis generation based on product metrics and A/B test analysis.

• Detail your approach to rapid prototyping and usability testing for quick validation of design ideas.

• Illustrate your workflow for collaborating with Product Managers and Growth teams on feature development.

• Provide examples of how you've leveraged AI tools within your design process for efficiency or innovation.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to be more than just a collection of visuals; it must tell a story of impact. Candidates should clearly articulate the business problem, their role in solving it, the design process followed, the specific solutions implemented, and most importantly, the measurable outcomes and learnings. For a growth-focused role, quantifying impact with data is crucial.

💵 Compensation & Benefits

Salary Range: Given the 5+ years of experience requirement, the focus on specialized growth and monetization design skills, and the fully remote nature of the position, a competitive salary range for a Growth Product Designer in the current market could be estimated between $110,000 - $160,000 USD annually, depending on the candidate's specific experience, location (if there are any regional adjustments for cost of living, though often remote roles aim for a global standard or a few tiers), and the company's compensation philosophy.

Benefits:

• SKELAR Platform Support: Access to operational support from the venture builder's core team (Legal, Finance, HR, IT, etc.), allowing focus on core product design.

• Networking & Mentorship: Opportunities to connect with experienced co-founders and industry specialists within the SKELAR network.

• Exclusive Domain Education: Access to proprietary learning programs, including intensives on AI and professional clubs for product development.

• Social Impact: Contribution to SKELAR Foundation's initiatives, including support for veterans, with potential for direct involvement.

• Productive Work Environment: Access to inspiring office spaces (if desired or for occasional team meetups, though the role is remote), equipped with amenities like gyms and green zones.

• Daily Comfort: Provision of breakfasts and lunches (potentially for any in-person meetups or if a co-working stipend is offered), gym access in Kyiv or partial compensation for sports in Warsaw.

• Health & Wellness: Comprehensive medical insurance.

• Travel: Paid business trips, if the role requires occasional travel for team events or specific project needs.

• Perks: Corporate discounts from partners.

Working Hours: The role is listed as Full-Time, typically implying 40 hours per week. Given the remote and global nature, there might be flexibility in daily schedules, but core collaboration hours with the Product Manager and Growth team will likely be expected.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for similar roles with this experience level and specialization in a remote setting. Actual compensation will depend on the candidate's qualifications and the company's specific compensation structure. The benefits package is extensive, highlighting SKELAR's commitment to employee development, well-being, and impact, which is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: FashionTech, leveraging AI technologies and personalized approaches. This is a rapidly evolving sector with a strong emphasis on innovation and user experience.

Company Size: Dressly is a business built by SKELAR, a venture builder. SKELAR itself has a significant operational team supporting multiple ventures. Dressly as a specific venture might be a focused, agile team within this larger ecosystem. The mention of "10+ teams within the Platform" suggests a substantial supporting infrastructure.

Founded: SKELAR is a venture builder, implying it supports the creation and growth of new companies. Dressly is one such venture, likely in a growth or scaling phase.

Team Structure:

• The Growth Product Designer will work in close collaboration with a dedicated Product Manager and the broader Growth team.

• This role operates within the Dressly venture, which is supported by the central SKELAR Platform for operational functions (HR, Legal, Finance, etc.).

• The design team likely consists of other designers, possibly a Design Lead, forming a core product development unit. Methodology:

• Data-driven decision-making, heavily reliant on A/B testing and product analytics.

• Agile development methodologies with rapid prototyping and iterative design.

• Emphasis on user-centric design, focusing on user journeys that impact LTV and engagement.

• Integration of AI technologies into both product features and design processes.

Company Website: Dressly: dressly.world (derived from domain_derived). SKELAR: skelar.tech (implied from the text).

📝 Enhancement Note: Understanding the venture-builder model is key. Dressly is likely an agile, focused product team benefiting from the robust operational backbone of SKELAR. This means potentially faster decision-making and resource allocation but also a strong emphasis on performance and scalability, as expected in a venture-backed environment.

📈 Career & Growth Analysis

Operations Career Level: This role is for a seasoned Product Designer with 5+ years of experience, specifically focusing on the critical areas of Growth and Monetization. It's a mid-to-senior level individual contributor role with significant autonomy and impact on key business metrics.

Reporting Structure: The Growth Product Designer will report to either a Design Lead within Dressly or potentially a Product Lead, working in close partnership with the Product Manager and Growth team members. The overall structure is within the Dressly venture, supported by SKELAR's platform.

Operations Impact: The role has a direct and measurable impact on Dressly's business success by driving user acquisition, activation, retention, and revenue. Success in this role will be directly tied to improvements in LTV, conversion rates, and churn reduction, which are critical for venture scalability.

Growth Opportunities:

• Specialization: Deepen expertise in Growth and Monetization design, becoming a subject matter expert in driving user value and revenue.

• Leadership: Potential to move into a Design Lead or Head of Design role for Dressly or other SKELAR ventures as they scale.

• Skill Expansion: Opportunities to work with cutting-edge AI technologies in both product design and application, and potentially contribute to building design systems.

• Venture Building Experience: Gain invaluable experience in scaling a consumer tech product within a venture builder environment.

• Cross-functional Exposure: Work closely with Product Management, Engineering, Data Science, and Marketing teams.

📝 Enhancement Note: This role offers a clear path for growth within the venture-builder model. Success here can lead to leadership opportunities within Dressly or other ventures under the SKELAR umbrella. The emphasis on AI and data-driven design also positions the candidate at the forefront of modern product development practices.

🌐 Work Environment

Office Type: Fully Remote. While SKELAR offers inspiring physical workspaces, this specific role is advertised as telecommute.

Office Location(s): The role is remote, implying candidates can be located anywhere. However, benefits like gym access in Kyiv or compensation in Warsaw suggest a potential focus on or connection to these regions for some employees or team gatherings.

Workspace Context:

• Flexibility: A fully remote setup offers significant flexibility in managing one's work environment and schedule, balanced with collaboration needs.

• Technology: Access to industry-standard design tools (Figma) and potentially advanced AI tools for design and productivity.

• Collaboration: Emphasis on digital collaboration tools and practices to maintain strong communication and teamwork across distributed teams. Expect regular virtual meetings and asynchronous communication.

Work Schedule: Full-time, generally 40 hours per week. While remote, adherence to core collaboration hours with the Product Manager and Growth team will be necessary. The specific daily schedule may offer some flexibility.

📝 Enhancement Note: As a fully remote role, candidates should be self-disciplined and adept at remote collaboration. The mention of specific city benefits (Kyiv/Warsaw) might indicate team hubs or a preference for candidates in certain time zones for easier collaboration, though it's not a strict requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Interview: Initial screening to assess general fit, experience, and understanding of the role's core requirements.

• Design Lead Interview: Deeper dive into design philosophy, technical skills (Figma expertise), and experience with growth/monetization.

• Test Task: A practical design challenge to evaluate problem-solving skills, design execution, and ability to incorporate feedback. This will likely focus on a growth or monetization scenario.

• Bar-raising: A final interview, often with senior leadership, to ensure the candidate meets the high bar set by the company for talent.

Portfolio Review Tips:

• Highlight Growth & Monetization: Ensure your portfolio prominently features case studies specifically related to paywalls, subscription models, upsells, onboarding optimization, and retention strategies.

• Quantify Impact: For each case study, clearly articulate the business problem, your design process, the solutions you proposed, and the quantifiable results achieved (e.g., % increase in conversion, LTV uplift, churn reduction). Use data and metrics as evidence.

• Showcase Process: Detail your methodology – how you used data, A/B testing insights, and user research to inform your designs. Illustrate your Figma skills with examples of complex auto-layout, component systems, and rapid prototyping.

• AI Integration: If you've used AI tools in your process, highlight this. Explain how it improved efficiency or led to innovative solutions.

• Storytelling: Structure your case studies as compelling narratives that demonstrate your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Growth Scenarios: Be prepared for a design challenge that requires you to improve a key growth or monetization metric for a consumer app. Think about potential hypotheses and how you'd test them.

• Figma Proficiency: Ensure you are comfortable and quick with Figma's advanced features, as rapid prototyping is a key requirement.

• Data Interpretation: Practice articulating how you would approach analyzing data (e.g., A/B test results, user analytics) to identify opportunities and validate solutions.

• AI Application: Consider how AI tools could be applied to solve the challenge presented, demonstrating your forward-thinking approach.

📝 Enhancement Note: The interview process is structured to progressively assess technical skills, strategic thinking, and cultural fit. The portfolio review and test task are critical for demonstrating practical application of growth and monetization design principles. Candidates should be ready to articulate their thought process clearly and defend their design decisions with data and user-centric reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory for UI/UX design, wireframing, prototyping, and collaboration.

• Figma Make: Advanced use for creating efficient design systems, components, and auto-layouts.

• AI Design Tools: Active use and exploration of AI tools for tasks like image generation, content creation, workflow automation, or even design exploration.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or similar for tracking user behavior, segmenting users, and analyzing product engagement.

• A/B Testing Platforms: Familiarity with tools like Optimizely, VWO, or in-house A/B testing frameworks for hypothesis validation and performance measurement.

• Data Visualization Tools: Ability to interpret dashboards and reports from tools like Tableau, Looker, or internal BI systems to derive insights.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how design impacts CRM data and user journeys within a CRM context is beneficial.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for task tracking and workflow management.

• Collaboration Tools: Proficiency in Slack, Notion, or similar for team communication and documentation.

📝 Enhancement Note: The tech stack emphasizes design tools, analytics for data-driven decision-making, and a forward-looking embrace of AI. Candidates should highlight their experience with these types of tools and demonstrate an ability to quickly learn new technologies.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on metrics, A/B test results, and user analytics to ensure effectiveness and ROI.

• Growth Mindset: Continuous learning, experimentation, and a focus on driving measurable business growth.

• User-Centricity: Deep understanding of user needs and behaviors to create intuitive and engaging experiences.

• Efficiency & Automation: Embracing AI and automation to optimize processes and accelerate delivery.

• Collaboration: Working effectively in cross-functional teams to achieve shared goals.

• Impact-Oriented: Focus on delivering tangible results that contribute to the success of Dressly and SKELAR's ventures.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with Product Managers and Growth teams is essential, involving regular syncs, shared documentation, and joint hypothesis development.

• Iterative Feedback: An environment that encourages open feedback loops for continuous improvement of designs and processes.

• Knowledge Sharing: A culture that values sharing insights, best practices, and learnings, particularly around growth strategies and AI applications.

📝 Enhancement Note: The culture emphasizes performance, data, and innovation. Candidates who thrive in fast-paced, results-oriented environments and are comfortable with experimentation and data analysis will be a strong fit. The venture builder context suggests a dynamic and entrepreneurial spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth & User Experience: Designing monetization and upsell flows that are effective for business growth without alienating users or degrading their experience.

• Rapid Iteration: Keeping pace with the fast-moving fashion-tech industry and the demands of a venture builder, requiring quick design cycles and adaptability.

• AI Integration Complexity: Effectively integrating AI tools into the design process and product features, ensuring they add genuine value and are user-friendly.

• Data Interpretation Nuances: Accurately interpreting complex A/B test results and user data to inform strategic design decisions.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

Learning & Development Opportunities:

• AI Specialization: Become an expert in applying AI tools and concepts to product design and user engagement strategies.

• Growth Hacking Expertise: Develop advanced skills in growth methodologies, user acquisition, and monetization optimization.

• Venture Scaling: Gain deep insights into the process of building and scaling tech ventures from the ground up.

• Cross-Disciplinary Learning: Opportunities to learn from experts in product management, engineering, marketing, and venture building within SKELAR.

• Design System Development: Potential to contribute to or lead the creation of robust design systems.

📝 Enhancement Note: This role presents significant opportunities for professional development in high-demand areas like AI, growth design, and venture building. Candidates should view challenges as opportunities to learn and innovate.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a monetization feature. What was the goal, your approach, and the outcome?" (Focus on LTV, CR, paywall effectiveness)

• "How would you approach designing an onboarding flow for a new user to ensure they reach their 'aha-moment' quickly?" (Consider user journey mapping, key activation points)

• "Walk me through a growth experiment you designed. What hypothesis did you test, what was the design, and what did you learn from the A/B test results?" (Emphasize data interpretation and iterative design)

• "How do you use AI tools in your product design workflow? Can you give a specific example of how AI helped you solve a design problem or improve efficiency?" (Demonstrate practical application of AI) Company & Culture Questions:

• "What excites you about Dressly and the fashion-tech industry?" (Showcase genuine interest and industry awareness)

• "How do you adapt your design process in a fast-paced, venture builder environment?" (Highlight adaptability and results-orientation)

• "Describe your experience working in a fully remote team. How do you ensure effective collaboration and communication?" (Address remote work best practices)

• "How do you balance user needs with business objectives, particularly in monetization scenarios?" (Demonstrate strategic thinking and ethical design considerations) Portfolio Presentation Strategy:

• Focus on Impact: Lead with the results. Start each case study with the problem, your solution, and the measurable impact (quantified metrics).

• Showcase Growth/Monetization: Explicitly call out how your designs drove growth or revenue. Use visual aids to demonstrate paywalls, upsell flows, or retention mechanics.

• Detail Your Process: Clearly articulate your steps: research, hypothesis generation, ideation, prototyping, testing, iteration, and final implementation.

• Figma & AI Demos: Be ready to show specific examples within Figma (auto-layout, components) and explain how AI tools were integrated.

• Concise Storytelling: Tailor your presentation to the time allotted. Focus on the most impactful projects and be ready to dive deeper on specific aspects.

📝 Enhancement Note: Preparation should focus on articulating impact with data, showcasing a strong understanding of growth/monetization principles, and demonstrating proficiency with Figma and AI tools. Candidates should be ready to discuss their experience in a fast-paced, data-driven, and remote environment.

📌 Application Steps

To apply for this Growth Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 of your strongest case studies demonstrating growth and monetization impact. Prioritize examples that clearly show your process, metrics, and learnings.

• Resume Optimization: Update your resume to highlight your 5+ years of experience in consumer mobile app design, specifically mentioning growth, monetization, A/B testing, product analytics, and Figma expertise. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the specific impact of your work, especially in relation to growth metrics. Be ready to discuss your experience with AI tools and remote collaboration.

• Company Research: Familiarize yourself with Dressly's product (dressly.world) and SKELAR's venture builder model (skelar.tech). Understand their mission and how your role contributes to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.