Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer

Company: Citizen Health

Location: San Francisco, California, United States

Job Type: Full-Time

Category: Growth Marketing / Design Operations

Date Posted: November 07, 2025

Experience Level: 3-5+ Years

Remote Status: Hybrid (Remote within the United States)

🚀 Role Summary

• Drive top-of-funnel growth through the design and execution of high-impact marketing assets across digital channels.

• Translate marketing objectives into compelling visual narratives and user experiences that resonate with patients and drive conversion.

• Leverage Webflow to build, optimize, and iterate on high-performing landing pages and marketing websites.

• Collaborate closely with growth and monetization teams to support direct-response campaigns and continuously improve creative performance.

📝 Enhancement Note: This role is a unique blend of creative design and direct marketing execution, with a strong emphasis on measurable results. It requires a candidate who is not only visually skilled but also deeply understands conversion principles and can independently manage projects from concept to implementation within a fast-paced startup environment. The "Operations" aspect comes from the systematic approach to campaign design, landing page optimization, and iterative testing driven by performance data.

📈 Primary Responsibilities

• Design, develop, and manage a diverse range of visual assets for marketing campaigns, including ad creatives, social media graphics, email banners, and website elements.

• Build and optimize responsive, high-performing landing pages using Webflow, ensuring seamless user experience and effective conversion pathways.

• Create engaging and visually compelling digital advertisements for various platforms to drive traffic and lead generation.

• Continuously refresh and iterate on existing marketing pages and creative assets to improve engagement, conversion rates, and alignment with growth strategies.

• Collaborate with growth marketers, product teams, and other stakeholders to translate campaign goals and data insights into effective design solutions.

• Maintain brand consistency across all marketing touchpoints while exploring innovative design approaches to capture attention and drive action.

• Conduct A/B testing on creative assets and landing page elements to identify opportunities for performance improvement and optimize for key metrics.

• Stay abreast of current design trends, marketing best practices, and emerging technologies to bring fresh, relevant ideas to the team.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to growth marketing, emphasizing the creation and deployment of assets. The "optimization" and "iteration" aspects are critical, indicating a need for a data-informed design process, which is a core tenet of growth operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential.

Experience: 3-5+ years of direct experience in brand, marketing, or visual design roles, with a significant focus on growth-oriented campaigns and digital asset creation.

Required Skills:

• Proven proficiency in Webflow development, including the ability to implement and manage designs independently.

• Strong visual design skills with a keen eye for aesthetics, typography, color theory, and layout.

• Experience creating high-performing marketing creative for various channels, including digital ads, social media, and email marketing.

• Solid understanding of conversion principles, user psychology, and performance-driven design strategies.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced startup environment, with strong organizational and time management skills.

• Excellent visual instincts and a commitment to staying current with design trends, tools, and best practices.

• Ability to quickly context-switch and adapt designs based on emerging marketing needs and performance data.

Preferred Skills:

• Direct-to-consumer (DTC) design experience, with a proven track record of supporting product launches from inception to early customer acquisition.

• Experience in B2B marketing design, demonstrating versatility across different audience segments.

• Familiarity with performance marketing experimentation methodologies, including A/B testing of creative, landing page iteration, and campaign analysis.

• Comfort and experience collaborating closely with growth marketers and product teams to translate data insights into effective creative solutions.

• Agency or in-house experience demonstrating both depth in product focus and breadth in managing multiple campaigns.

📝 Enhancement Note: The emphasis on Webflow development, conversion principles, and performance marketing experimentation points towards a role that bridges design and growth operations. The preferred skills further reinforce the need for a data-driven, results-oriented designer who can contribute to scaling marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating expertise in designing and building high-performing marketing assets across digital channels.

• Case studies showcasing successful landing page designs and implementations in Webflow, highlighting their impact on key conversion metrics (e.g., sign-ups, lead generation).

• Examples of ad campaigns, social media graphics, and email marketing visuals that drove measurable results and engagement.

• Demonstrations of how design decisions were informed by conversion principles, user data, or A/B testing outcomes.

Process Documentation:

• Evidence of your process for iterating on creative based on performance data and A/B testing results.

• Examples of how you collaborate with growth marketers to translate campaign briefs and performance feedback into design solutions.

• Documentation or descriptions of your workflow for building and optimizing landing pages in Webflow, including any template or component reuse strategies.

• Showcase of your approach to maintaining brand consistency while experimenting with new visual directions for growth initiatives.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just aesthetics and clearly demonstrate the candidate's ability to drive measurable growth through design, particularly within Webflow and performance marketing contexts. This aligns with the operational requirement of showcasing a repeatable and effective design process.

💵 Compensation & Benefits

Salary Range: $95,000 - $120,000 USD per year.

Benefits:

• Competitive salary and equity package, reflecting the value of your contributions to a high-growth startup.

• Comprehensive health, dental, and vision insurance to support your well-being.

• Unlimited paid time off, allowing flexibility and a healthy work-life balance.

• Generous parental leave policy to support new parents.

• Flexible hybrid work environment, offering a balance between remote work and in-office collaboration.

Working Hours: Full-time, typically around 40 hours per week, with flexibility to accommodate project needs and individual work styles within a hybrid model.

📝 Enhancement Note: The salary range is competitive for a Growth Marketing Designer role in San Francisco, considering the experience level and specific skill set. The benefits package is robust and indicative of a startup that values employee well-being and work-life integration, which is increasingly important for retaining talent in operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), focused on AI-driven patient advocacy and biopharma data solutions.

Company Size: Small to Medium-sized (likely between 20-100 employees based on typical startup growth stages), indicating a dynamic and impactful work environment.

Founded: Citizen Health was founded by experienced entrepreneurs with previous successes, suggesting a culture of innovation, execution, and strategic growth.

Team Structure:

• The Growth Marketing Designer will likely be part of a lean marketing or growth team, potentially reporting to a Head of Marketing, Growth Lead, or even a founding team member.

• Close collaboration is expected with growth marketers, product managers, and potentially data analysts.

Methodology:

• Data-driven decision-making is central, with a focus on measuring campaign performance and optimizing for growth.

• Agile and iterative workflows are likely employed, allowing for rapid experimentation and adaptation.

• A strong emphasis on consumer-grade design standards applied to the healthcare space, aiming to make complex systems accessible and user-friendly.

• A mission-driven approach, with a clear focus on improving patient outcomes and accelerating medical research.

Company Website: https://www.citizenhealth.com

📝 Enhancement Note: The company's mission in healthcare, combined with its startup environment and AI focus, creates a unique culture. For a Growth Marketing Designer, this means applying creative skills to a deeply meaningful problem, with the operational expectation of rapid iteration and data-backed decision-making to achieve ambitious growth targets.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior individual contributor position within the marketing and growth function. It's an opportunity to be a foundational member of the design team, directly influencing early-stage growth strategies and establishing design best practices.

Reporting Structure: The designer will likely report to a marketing leader or a senior member of the growth team. Given the startup nature, direct access to leadership and cross-functional collaboration with product and engineering is probable.

Operations Impact: The Growth Marketing Designer will have a direct and measurable impact on Citizen Health's ability to acquire and retain users. Their work will be critical in translating the company's innovative solutions into tangible growth metrics, influencing customer acquisition cost (CAC), conversion rates, and overall revenue expansion.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth marketing design, Webflow development, and performance analytics.

• Leadership Potential: As the company scales, opportunities may arise to lead design initiatives, mentor junior designers, or even build out a dedicated design function.

• Cross-Functional Exposure: Gain experience working across marketing, product, and data teams, offering a holistic understanding of a HealthTech startup's operations.

• Industry Impact: Contribute to a mission-driven company that is solving critical problems in healthcare, offering a unique career path beyond typical consumer tech.

📝 Enhancement Note: This role offers significant growth potential precisely because it sits at the intersection of design and growth operations. The ability to demonstrate measurable impact through design will be key to career advancement within the company and the broader HealthTech industry.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for remote work within the United States combined with potential in-office collaboration days. This suggests a flexible approach that values employee autonomy and work-life balance.

Office Location(s): Primary presence likely in San Francisco, California, with the expectation that remote employees can collaborate effectively regardless of their location within the US.

Workspace Context:

• A fast-paced, dynamic startup environment where adaptability and rapid execution are highly valued.

• Access to modern design and marketing tools, including Webflow and potentially other collaboration and project management software.

• Opportunities for close collaboration with cross-functional teams, fostering a dynamic and inclusive atmosphere.

• A supportive culture that encourages curiosity, experimentation, and continuous learning.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The emphasis on "getting stuff done" (GSD) suggests a results-oriented culture where individuals manage their time effectively to meet project deadlines and campaign objectives.

📝 Enhancement Note: The hybrid model and focus on results over strict hours are common in growth-focused operations roles. The workspace context emphasizes collaboration and innovation, crucial for a designer tasked with driving growth in a complex industry like healthcare.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Review & Design Challenge: A more in-depth discussion of your portfolio, focusing on specific projects, your design process, and your understanding of growth marketing principles. You may be asked to present a case study or complete a small design challenge related to landing page optimization or ad creative.

• Hiring Manager/Team Interview: A conversation with the hiring manager and potentially other members of the growth or marketing team to evaluate your skills, experience, cultural fit, and ability to collaborate.

• Founder/Leadership Interview (Potentially): For critical roles in a startup, a final interview with a founder or senior leader to assess strategic thinking and alignment with the company's vision.

Portfolio Review Tips:

• Showcase Webflow Proficiency: Include projects where you designed and built landing pages or websites using Webflow. Clearly articulate your process and the outcomes.

• Quantify Impact: For each relevant project, highlight the measurable results achieved. Use metrics like conversion rate improvements, lead generation increases, click-through rates (CTR), or customer acquisition cost (CAC) reduction.

• Demonstrate Growth Mindset: Present case studies that illustrate how you used data, A/B testing, or iterative design to improve marketing campaign performance.

• Highlight Collaboration: If possible, showcase projects where you worked closely with marketing or product teams, demonstrating your ability to translate requirements into effective designs.

• Tell a Story: Structure your portfolio presentations to tell a clear story about the problem, your solution, your process, and the impact.

Challenge Preparation:

• Webflow Mastery: Be ready to discuss your experience with Webflow, including specific features you've used, any custom code integrations, and your approach to responsive design.

• Conversion Optimization: Prepare to discuss key principles of conversion rate optimization (CRO) and how you apply them in your design work. Be ready to analyze a hypothetical landing page and suggest improvements.

• Creative Iteration: Think about how you approach refreshing creative assets for ad campaigns based on performance data. What metrics do you look at, and what design changes do you prioritize?

• Startup Mentality: Be prepared to discuss your experience in fast-paced environments, your ability to manage ambiguity, and your "get stuff done" attitude.

📝 Enhancement Note: The interview process for this role will heavily lean on the candidate's portfolio and their ability to articulate how their design work directly contributes to business growth. Demonstrating proficiency in Webflow and a data-driven approach to design is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for building and managing landing pages and marketing websites. Proficiency in its design interface, CMS capabilities, and potentially custom code integration is expected.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma, Sketch, or similar for creating visual assets, graphics, and mockups.

• Prototyping Tools (Potentially): Figma, InVision, or other tools for creating interactive prototypes if needed for user flow demonstration.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion metrics on landing pages.

• Ad Platform Analytics: Tools like Google Ads, Meta Ads Manager, LinkedIn Ads for monitoring campaign performance, CTR, CPA, and ROI.

• Data Visualization Tools (Basic): Familiarity with interpreting data from dashboards and reports to inform design decisions.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how marketing designs integrate with CRM systems for lead management and nurturing.

• Email Marketing Platforms (e.g., Mailchimp, HubSpot, Customer.io): Designing email templates and graphics for growth campaigns.

• Marketing Automation Tools (e.g., HubSpot, Marketo): Awareness of how designs fit into automated marketing workflows.

📝 Enhancement Note: The technology stack is heavily focused on web development, design, and performance marketing tools. Webflow is a key requirement, underscoring the "build and optimize" aspect of the role, which is a critical component of growth operations.

👥 Team Culture & Values

Operations Values:

• Curiosity & Experimentation: A strong drive to ask "what if," explore new design approaches, and test creative hypotheses to uncover growth levers.

• Data-Driven Decision Making: Relying on performance metrics and analytics to inform design choices and justify creative direction.

• Bias for Action & Execution: A proactive approach to getting things done quickly and efficiently in a fast-moving startup environment.

• Collaboration & Communication: Working effectively with diverse teams, clearly articulating design rationale, and being receptive to feedback.

• Impact & Ownership: Taking pride in delivering designs that have a tangible, positive impact on business objectives and taking ownership of projects from start to finish.

Collaboration Style:

• Cross-functional Integration: Regularly partnering with growth marketers, product managers, and potentially engineers to ensure design solutions align with business goals and technical feasibility.

• Feedback-Oriented: Embracing constructive criticism and using it to refine designs and improve overall quality.

• Agile & Iterative: Contributing to a culture of continuous improvement through rapid design cycles and iterative development.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings with the broader team to elevate collective capabilities.

📝 Enhancement Note: The culture at Citizen Health emphasizes a blend of innovation, execution, and collaboration, which is ideal for a growth-focused role. The values directly support the operational demands of rapid iteration and data-driven design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The startup environment demands rapid iteration, which can sometimes create tension with maintaining high design quality and brand integrity.

• Translating Complex Health Data into Simple Designs: Communicating the value of advanced AI and healthcare data solutions in an accessible and compelling way for patients and potential partners.

• Measuring ROI of Creative: Clearly demonstrating the direct impact of design on key growth metrics and justifying creative investments to stakeholders.

• Adapting to Evolving Marketing Strategies: Staying agile to pivot design efforts as marketing priorities and campaign strategies shift in response to market dynamics.

Learning & Development Opportunities:

• Deep Dive into HealthTech Growth: Gain specialized knowledge in marketing and designing for the healthcare industry, a rapidly growing and impactful sector.

• Mastery of Growth Marketing Tools: Become highly proficient in Webflow, performance marketing platforms, and analytics tools essential for driving growth.

• Strategic Design Input: Opportunity to influence early-stage marketing strategies and contribute to the brand's visual identity as the company scales.

• Mentorship and Leadership: Potential to grow into a lead design role, mentor junior designers, or contribute to building out a design function within a mission-driven organization.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in startups, requiring adaptability and a results-oriented mindset. The learning opportunities are significant, offering a chance to develop specialized skills in a high-impact industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used Webflow to build and optimize a landing page that significantly improved conversion rates. What was your process, and what were the key metrics?"

• "How do you approach designing ad creatives for direct-response campaigns? What elements do you prioritize, and how do you ensure they are thumb-stopping and effective?"

• "Walk us through a project where you had to translate complex technical or scientific information into visually compelling marketing materials. How did you ensure clarity and impact?"

Company & Culture Questions:

• "What excites you about Citizen Health's mission to improve healthcare through AI advocacy, and how do you see your design skills contributing to that mission?"

• "Describe your experience working in a fast-paced startup environment. How do you manage priorities and deliver results under pressure?"

• "How do you collaborate with growth marketers or product managers to understand campaign goals and translate data into actionable design insights?"

Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece, clearly articulate the business problem, your design solution, your specific role and process, and the measurable results achieved. Use numbers and data wherever possible.

• Highlight Webflow Expertise: Be prepared to discuss your Webflow workflow, any custom solutions you've implemented, and how you ensure responsive and performant designs.

• Demonstrate Conversion-Focused Thinking: Show examples where your design choices were directly tied to improving conversion rates or other key performance indicators. Explain your rationale.

• Tell a Story of Iteration: If possible, show how you iterated on a design based on feedback or performance data, demonstrating your learning and adaptation process.

• Be Ready for a Mini-Challenge: Prepare to briefly analyze a hypothetical marketing scenario or landing page and suggest design improvements.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially in Webflow), and a strong understanding of growth marketing principles and their operational impact. Candidates should be ready to quantify their contributions.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your Webflow development, landing page optimization, and high-impact marketing creative skills. Ensure each project clearly outlines the problem, your solution, your process, and measurable results.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to growth marketing, visual design, Webflow development, conversion principles, and startup environments. Quantify achievements with specific metrics whenever possible.

• Prepare Your Narrative: Practice articulating your design process, your approach to performance marketing, and how you've driven growth through your work. Be ready to discuss specific projects from your portfolio in detail.

• Research Citizen Health: Understand their mission, their target audience (patients and biopharma), and their unique position in the HealthTech market. Consider how your design approach can best serve their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.