Growth Designer & Video Editor (Contract)

📍 Job Overview

Job Title: Growth Designer & Video Editor (Contract)

Company: 23andMe

Location: Palo Alto, California, United States

Job Type: Contract

Category: Marketing Operations / Creative Operations / Growth Marketing

Date Posted: June 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is instrumental in driving customer acquisition through high-performing, direct-response creative assets across multiple digital platforms.

• Requires end-to-end production of static, motion, and video content tailored for performance marketing campaigns.

• Involves analyzing performance data (CTR, video completion rates, CPA, ROAS) to rapidly iterate on creative and optimize for conversion.

• Focuses on developing platform-native storytelling and creating a high volume of creative variants for continuous A/B testing.

📝 Enhancement Note: While the title includes "Growth Designer & Video Editor," the core responsibilities and required skills strongly indicate a focus on performance marketing creative production and optimization, aligning with a "Growth Marketing Operations" or "Creative Operations" function within a marketing team. The contract nature suggests a need for rapid, high-volume output and adaptability.

📈 Primary Responsibilities

• Design and edit a high volume of static, motion, and video assets for Paid Media and owned & operated channels including Google, YouTube, Facebook, Instagram, Reddit, e-commerce website, and email.

• Analyze weekly performance data (CTR, video completion rates, CPA, ROAS) to iterate and optimize creative assets for maximum impact.

• Develop content that is native to each platform, ranging from UGC-style edits for TikTok to polished motion graphics for YouTube.

• Collaborate on the demand generation roadmap by creating visual hypotheses and a library of high-impact assets for A/B testing.

• Produce a minimum of 20-30 creative variants per month to support a high-velocity experimentation roadmap.

• Leverage AI design and video tools to scale asset production and localization efficiently.

• Design high-converting landing page layouts and web assets to ensure a seamless click-to-purchase customer journey.

📝 Enhancement Note: The emphasis on "high-volume," "rapidly iterate," "velocity experimentation roadmap," and "minimum of 20-30 creative variants per month" highlights the operational cadence and output expectations critical for a performance-focused role. This role is less about broad brand strategy and more about tactical, data-driven creative execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Film, Marketing, or a related field is typically expected for roles requiring advanced creative software proficiency and analytical thinking.

Experience: 4+ years of direct experience designing for performance marketing teams or agencies. Experience in highly regulated industries (FinTech, Health, Biotech) is also required.

Required Skills:

• Mastery of Figma for design workflows.

• Proficiency in Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop, Illustrator.

• Strong motion graphics and video editing skills.

• Experience translating performance metrics (CTR, CPA, ROAS) into actionable creative solutions.

• Ability to manage high creative volume for accounts spending $250k+ per month.

• Experience working in a high-cadence, fast-paced environment prioritizing "speed to signal."

• Self-starter capable of taking a brief and independently generating multiple creative directions and variations.

• Experience working within highly regulated industries (FinTech, Health, Biotech). Preferred Skills:

• Proficiency in mobile-first editing tools such as CapCut for social-native content creation.

• Experience with AI design and video tools for scaling asset production.

• Understanding of UI/UX principles for designing high-converting landing pages.

• Familiarity with platforms like TikTok, YouTube, Facebook, Instagram, Reddit, Amazon.

📝 Enhancement Note: The "Direct Response Expertise" and "Data Literacy" requirements are paramount. Candidates should be able to demonstrate how their design choices directly contributed to measurable business outcomes, not just aesthetic appeal. The ability to work within regulated industries implies an understanding of compliance and brand safety in creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A link to a portfolio or reel is required, specifically highlighting "Performance Creative" or ads that demonstrably drove measurable business results.

• Showcase examples of end-to-end asset production, from initial concept to final delivered asset.

• Include case studies demonstrating the iterative process of analyzing performance data and refining creative based on those insights.

• Highlight versatility across different platforms (e.g., static ads for Facebook, short-form video for TikTok, longer-form for YouTube).

• Demonstrate experience in creating a high volume of creative variants for A/B testing. Process Documentation:

• While formal process documentation may not be a primary deliverable, candidates should be prepared to discuss their personal workflow for asset creation, iteration, and data integration.

• Ability to articulate the process of translating performance metrics into creative briefs or updates.

• Understanding of how to manage creative assets for a high-velocity testing roadmap.

📝 Enhancement Note: The portfolio is critical. It needs to go beyond showcasing aesthetic design and prove a direct link between the candidate's creative output and tangible business metrics like CTR, CPA, and ROAS. This is a key differentiator for performance-focused roles.

💵 Compensation & Benefits

Salary Range: For a contract role with 4+ years of experience in Palo Alto, CA, with specialized skills in performance design and video editing, the estimated hourly rate would likely range from $50 to $75 USD per hour, depending on the specific depth of expertise and the duration of the contract. This is based on industry benchmarks for contract creative roles in high-cost-of-living areas like the Bay Area and factoring in the demand for specialized performance marketing skills.

Benefits:

• As a contract position, standard full-time benefits (health insurance, retirement plans, paid time off) are typically not provided.

• Potential for flexible working hours, depending on project needs and team collaboration requirements.

• Opportunity to work with a leading company in the genomics and health tech space.

• Exposure to cutting-edge performance marketing strategies and tools.

• Potential for contract extension or future opportunities based on performance.

Working Hours: The role is described as full-time, implying approximately 40 hours per week. However, as a contract position, flexibility may be offered in terms of specific work hours, provided that project deadlines and collaboration needs are met.

📝 Enhancement Note: Given the contract nature, compensation is expected to be hourly. The provided range is an estimate for the Bay Area, and actual rates will depend on the candidate's specific qualifications, experience, and negotiation. Candidates should clarify the contract duration, payment terms, and any potential for benefits or extensions during the hiring process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Biotechnology / Consumer Genetics / Research

Company Size: 23andMe is a well-established company, likely falling into the "Large" category (over 1000 employees), with a significant global presence and a substantial budget for marketing and growth initiatives. This size implies a structured environment with established processes but also opportunities for impact within dedicated teams.

Founded: 2006. This history indicates a mature company with a proven track record in a rapidly evolving industry.

Team Structure:

• The role reports to the Performance & Growth Marketing team, which operates with a high velocity and manages a multi-million dollar annual budget.

• This team is the "engine that drives customer acquisition across all digital touchpoints."

• Collaboration is expected across various platforms (Google, YouTube, Facebook, Instagram, Reddit, TikTok, etc.) and potentially with other marketing functions (e.g., content, analytics, product marketing).

• The Research Institute structure suggests a blend of scientific rigor and human connection, which should be reflected in creative outputs. Methodology:

• Data-driven decision-making is central, with a focus on analyzing performance metrics like CTR, video completion rates, CPA, and ROAS.

• High-velocity experimentation and A/B testing are core to the team's strategy for identifying winning creative.

• Emphasis on platform-native storytelling and rapid iteration of creative assets.

• Utilization of AI tools for efficiency and scale in asset production.

Company Website: https://www.23andme.com/

📝 Enhancement Note: The company's mission in genetic discovery and research, combined with its growth marketing focus, suggests a culture that values scientific accuracy, human connection, and data-driven optimization for customer acquisition. Employees are expected to be adaptable and contribute to a fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Contract position (2-5 years of experience). It offers a significant opportunity to hone specialized skills in performance creative production and optimization within a leading health tech company. It's a tactical execution role rather than a strategic management one.

Reporting Structure: The Growth Designer & Video Editor will report to a manager or lead within the Performance & Growth Marketing team. This team is described as the "engine" for customer acquisition, indicating a direct line of sight to business impact.

Operations Impact: The role directly impacts customer acquisition by creating assets that drive conversion rates, optimize ad spend (ROAS), and contribute to the overall growth of 23andMe's customer base across various digital channels. Success is measured by performance metrics.

Growth Opportunities:

• Develop deep expertise in performance creative production and optimization for a wide array of digital channels.

• Gain experience in high-velocity A/B testing and data-driven creative iteration.

• Work with advanced AI design and video tools, enhancing technical proficiency.

• Build a strong portfolio of results-driven creative work in a regulated industry.

• Potential for contract extension or conversion to a full-time role, depending on business needs and individual performance.

• Exposure to the unique intersection of genetics, health research, and consumer marketing.

📝 Enhancement Note: While this is a contract role, it provides a specialized growth path within performance marketing creative. The opportunity lies in mastering the craft of conversion-focused design and video editing, making the candidate highly valuable for future performance marketing roles.

🌐 Work Environment

Office Type: The role is based in Palo Alto (HQ), indicating an on-site work environment. This suggests a collaborative office setting where in-person interaction with the Performance & Growth Marketing team is expected.

Office Location(s): Palo Alto, California, USA. This location is in the heart of Silicon Valley, offering a dynamic professional environment.

Workspace Context:

• The role operates within the Performance & Growth Marketing team, characterized by high velocity and a data-driven approach.

• Expect a fast-paced environment where collaboration and rapid iteration are key.

• Access to required creative software (Adobe Creative Cloud, Figma) and potentially AI tools will be provided.

• The emphasis on "platform-native storytelling" suggests a need for understanding the nuances of various social and digital platforms within the workspace.

Work Schedule: The position is listed as full-time, implying a standard 40-hour work week. However, contract roles can sometimes offer flexibility, provided project deadlines and team collaboration needs are met. The fast-paced nature may require some flexibility to meet urgent campaign needs.

📝 Enhancement Note: The on-site requirement in Palo Alto suggests an environment geared towards collaborative brainstorming and rapid execution, typical of fast-paced growth teams. Candidates should be prepared for an office-based setting and the dynamic pace it entails.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess direct response experience and technical skills.

• Portfolio Review: A dedicated session to walk through the portfolio, focusing on performance creative examples and the candidate's role in driving measurable results. Expect questions about specific campaigns, data interpretation, and iteration strategies.

• Skills Assessment: A practical exercise or discussion may be used to evaluate proficiency in key creative tools (Figma, Adobe CC) and video editing speed/quality.

• Team/Hiring Manager Interview: Discussion on fit with the Performance & Growth Marketing team's fast-paced, data-driven culture. Questions about handling high volume, working with performance metrics, and adapting creative for different platforms.

• Final Interview: May involve a discussion with leadership or cross-functional stakeholders to ensure alignment.

Portfolio Review Tips:

• Quantify Results: For each portfolio piece, clearly state the platform, the objective, your role, and the measurable results (e.g., "Increased CTR by X% on Facebook for this YouTube ad").

• Showcase Iteration: Demonstrate how you evolved creative based on performance data. A/B test results or multiple variations of a successful ad are valuable.

• Platform Nuance: Include examples that show an understanding of creating content native to different platforms (e.g., TikTok vs. YouTube vs. Instagram Stories).

• Video Editing Prowess: Highlight your ability to take raw footage and transform it into compelling, high-energy ads quickly.

• Direct Response Focus: Ensure your entire portfolio submission screams "performance" and "conversion," not just "pretty design."

Challenge Preparation:

• Be prepared for a potential creative challenge that involves quickly adapting existing creative or developing new concepts based on performance data and a specific platform brief.

• Practice articulating your design process and how you use data to inform your creative decisions.

• Be ready to discuss your experience with AI tools in creative production and how you leverage them for efficiency.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of direct-response success. Candidates should anticipate deep dives into their creative process, data analysis skills, and ability to execute rapidly.

🛠 Tools & Technology Stack

Primary Tools:

• Design: Figma (mastery required)

• Video Editing: Adobe Premiere Pro (mastery required)

• Motion Graphics & Compositing: Adobe After Effects (mastery required)

• Image Editing & Manipulation: Adobe Photoshop (mastery required)

• Illustration: Adobe Illustrator (mastery required)

• Mobile/Social Video Editing: CapCut (proficiency is a major plus)

• AI Design & Video Tools: Specific tools not mentioned, but candidates should be prepared to discuss their experience or willingness to learn and leverage AI for efficiency and scale.

Analytics & Reporting:

• Candidates must be comfortable analyzing data from platforms like Meta (Facebook/Instagram), Google (YouTube), and potentially Reddit, TikTok, and Amazon.

• Understanding of key performance metrics: CTR, video completion rates, CPA, ROAS. CRM & Automation:

• Not explicitly mentioned as a primary tool for this role, but understanding how creative assets feed into broader marketing funnels and CRM systems is beneficial. Integration with landing page builders and ad platforms is key.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator) is non-negotiable. The ability to quickly leverage AI tools for asset scaling and localization is becoming increasingly important in high-volume creative roles.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results and conversion optimization. Design is a tool to achieve business goals.

• Data-Informed: Decisions are grounded in performance metrics, with a continuous feedback loop between creative output and data analysis.

• Speed & Agility: High-cadence environment requiring rapid asset production, iteration, and adaptation to market trends.

• Platform Native: Understanding and respecting the unique characteristics and user behaviors of different digital platforms is crucial for effective creative.

• Human Connection with Scientific Rigor: Reflecting 23andMe's blend of scientific discovery and personal insight in creative work.

Collaboration Style:

• Collaborative within the Performance & Growth Marketing team, working closely with marketers to understand campaign objectives and performance data.

• Cross-functional collaboration with potential stakeholders in product marketing, research, or other areas to ensure creative alignment.

• Openness to feedback and iteration based on both data insights and team input.

• Emphasis on clear communication regarding creative needs, timelines, and performance feedback.

📝 Enhancement Note: The team culture is likely fast-paced, results-oriented, and highly collaborative, with a strong emphasis on data analysis and continuous improvement. Candidates should be comfortable with rapid feedback cycles and a focus on tangible outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Speed: Consistently producing 20-30 creative variants per month while maintaining quality in a fast-paced environment.

• Data Interpretation: Effectively translating complex performance metrics into actionable creative improvements.

• Platform Diversity: Adapting creative style and format to feel native and perform well across a wide range of digital platforms.

• Regulated Industry Constraints: Designing effective performance creative within the compliance requirements of the health and biotech sector.

• AI Tool Integration: Learning and effectively integrating new AI tools into the workflow to enhance efficiency without compromising quality.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepening expertise in designing for conversion across diverse digital channels.

• Advanced Tool Proficiency: Gaining hands-on experience with cutting-edge AI design and video tools.

• Data-to-Creative Translation: Enhancing analytical skills by directly linking creative output to business results.

• Industry Exposure: Working within the innovative and rapidly evolving genomics and health tech industry.

• Portfolio Building: Creating a robust portfolio of high-impact, data-backed creative assets.

📝 Enhancement Note: The primary challenge is balancing high-volume output with quality and data-driven optimization. The growth opportunities lie in becoming a specialist in performance creative for a leading health tech company, leveraging advanced tools and data insights.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data (e.g., CTR, CPA) to significantly iterate on a creative asset. What was the outcome?"

• "How do you approach creating content that feels native to platforms like TikTok versus YouTube?"

• "Walk me through your process for creating 5 variations of a single ad concept for A/B testing."

• "How do you balance creative vision with the need for direct-response performance?"

• "What AI tools have you used in your design/video editing workflow, and how did they improve efficiency or output?" Company & Culture Questions:

• "What interests you about 23andMe's mission and our approach to genetic research?"

• "How do you handle feedback on your creative work, especially when it's based on performance data you may not initially agree with?"

• "Describe your experience working in a fast-paced, high-cadence marketing environment."

• "How would you approach designing creative for a regulated industry like health tech, ensuring compliance while still being effective?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by platform or campaign type, clearly labeling each piece with its objective and results.

• Storytelling: For each key example, tell a story: the problem, your creative solution, the data that informed it, and the measurable success.

• Data Focus: Be ready to discuss the specific metrics and how you interpreted them.

• Process Demonstration: Explain your workflow from brief to final asset, highlighting any iterative steps or data-driven adjustments.

• Conciseness: Focus on your strongest, most relevant performance-driven pieces.

📝 Enhancement Note: Candidates should prepare to defend their creative decisions with data and demonstrate an understanding of performance marketing principles. The portfolio review will be a critical component, so thorough preparation is essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Ensure your portfolio prominently features "Performance Creative" or ads that demonstrably drove measurable business results, especially highlighting your ability to iterate based on data.

• Resume Optimization: Tailor your resume to highlight direct response experience, proficiency in Figma and Adobe Creative Cloud, experience with high-volume creative production, and any relevant work in regulated industries. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, data analysis skills, and understanding of platform-native content. Prepare specific examples that showcase your ability to drive conversion and efficiency.

• Company Research: Familiarize yourself with 23andMe's mission, products, and recent marketing efforts. Understand their position in the health tech and genomics industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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