Growth Designer (AI Focused) - Mexico City (Hybrid)

📍 Job Overview

Job Title: Growth Designer (AI Focused)

Company: Clara

Location: Mexico City, CDMX, Mexico

Job Type: Full-Time

Category: Marketing Operations / Growth Marketing Design

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is at the forefront of AI-augmented growth design, leveraging generative AI tools for rapid creative production and optimization.

• You will be responsible for designing and iterating on high-performance creative assets, landing pages, and conversion flows to drive customer acquisition across Mexico, Brazil, and Colombia.

• A core aspect of this position involves integrating AI-native workflows into the daily design process, from prompt engineering to final asset delivery.

• The position requires a strong understanding of performance marketing metrics and a data-driven approach to design, with a focus on optimizing CTR, CVR, and CAC.

📝 Enhancement Note: This role is positioned as a critical contributor to Clara's acquisition engine, emphasizing a blend of creative design skills and data-driven performance optimization, with a significant focus on the practical application of AI in daily workflows. The hybrid nature suggests a need for both in-office collaboration and remote work flexibility.

📈 Primary Responsibilities

• Design and produce a high volume of performance creative assets, including static ads, video concepts, carousels, and social media content for platforms like Meta, Google, and LinkedIn, utilizing AI tools alongside strong design principles.

• Develop and optimize landing pages and conversion funnels, adhering to Conversion Rate Optimization (CRO) best practices such as hierarchy, scroll depth, and clarity, in close partnership with the Paid Media team for A/B testing and iteration.

• Integrate AI tools into the daily design workflow to accelerate concept exploration, generate visual variants, draft layouts, and produce testable assets rapidly.

• Establish and maintain a scalable creative system, including templates, components, and brand-consistent asset libraries within Figma, to enable faster deployment by the Growth team across multiple markets and languages.

• Collaborate closely with the Growth - Paid Media team to interpret creative performance data, formulate hypotheses, and translate learnings into actionable insights for subsequent design iterations.

• Conduct visual quality assurance (QA) on all creative assets and landing pages prior to launch to ensure brand consistency across all customer touchpoints within the funnel.

• Proactively scout, pilot, and adopt new AI design tools and technologies to maintain a cutting-edge creative technology stack and document new workflows to elevate the team's collective skill set.

• Utilize automation tools such as n8n, Make, or Zapier to reduce repetitive production tasks and build scalable creative workflows.

📝 Enhancement Note: The responsibilities highlight a dynamic and iterative process, emphasizing rapid production cycles powered by AI and a strong feedback loop with performance marketing data. The need to build scalable systems and manage multiple markets indicates a requirement for strong organizational skills and a strategic approach to creative operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Design, Marketing, Communications, or a related field is implied by the role's focus.

Experience: Minimum of 2 years of experience in growth design, performance marketing design, or a closely related field, with a proven track record of measurable business impact.

Required Skills:

• Minimum 2 years of experience in growth design or performance/marketing design with demonstrable business impact.

• A robust portfolio showcasing impactful ad creatives, landing pages, or conversion-focused design work is mandatory; applications without a portfolio will not be considered.

• Active, daily user of AI tools, including generative image/video tools (e.g., Midjourney, Ideogram, Runway) and Large Language Models (LLMs) (e.g., Claude, ChatGPT, Gemini), integrated into your practical workflow.

• Proficient in crafting effective prompts for AI models, providing necessary context, constraints, and references to achieve desired outputs efficiently, and knowing when to apply manual design refinement.

• Expert-level proficiency in Figma, with a strong understanding of component-based design systems and scalable asset creation.

• Strong conversion mindset; adept at tracking and interpreting key performance indicators such as Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Acquisition Cost (CAC) to inform design decisions.

• Comfortable and experienced with experimentation methodologies, including A/B testing, creative testing frameworks, and iterative design based on performance results.

• Highly organized with the ability to manage multiple markets, languages, and asset formats concurrently.

• Excellent communication skills, with the ability to effectively liaise between creative and analytical teams. Preferred Skills:

• Experience with motion design tools (e.g., After Effects, Lottie) or AI-powered video creation tools.

• Hands-on experience building landing pages using platforms like Webflow, Framer, or similar.

• Familiarity with automation tools such as n8n, Make, or Zapier for building creative production workflows.

• Experience in developing custom GPTs, AI agents, or AI-assisted creative pipelines.

• Basic understanding of analytics tools like GA4, Mixpanel, or other attribution tools for in-depth creative performance analysis.

• Experience designing for multi-market or multi-language campaigns.

• Previous experience within B2B SaaS or Fintech industries.

• Foundational knowledge of front-end development (HTML/CSS) or visual coding tools (e.g., Lovable, v0, Replit).

📝 Enhancement Note: The "must-have" qualifications strongly emphasize practical, daily application of AI tools and a data-driven, conversion-focused design approach. The portfolio requirement is critical. Preferred skills indicate a desire for a candidate who can contribute to a sophisticated, integrated growth marketing stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates your experience in designing high-impact ad creatives, landing pages, and conversion-focused user journeys.

• Showcase specific examples of how your designs have directly contributed to measurable business outcomes, such as improved CTR, CVR, or reduced CAC.

• Include case studies that detail your process for using AI tools in your workflow, from prompt engineering to final asset creation and iteration.

• Highlight your proficiency in Figma, particularly in building and utilizing design systems, components, and scalable templates for efficient campaign deployment. Process Documentation:

• Demonstrate your ability to document and scale creative production workflows, especially those involving AI tools and automation, to support multiple markets and languages.

• Provide examples of how you have collaborated with performance marketing teams to translate data insights into design hypotheses and subsequent A/B testing plans.

• Showcase your approach to maintaining brand consistency and visual quality across diverse marketing channels and customer touchpoints.

• Illustrate your experience in identifying and integrating new AI design tools or automation technologies to enhance team efficiency and creative output.

📝 Enhancement Note: The portfolio is explicitly stated as mandatory. Emphasis should be placed on demonstrating a data-driven approach, proficiency with AI tools, and the ability to scale creative operations across markets, aligning with the role's core responsibilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Growth Designer with 2-5 years of experience in Mexico City, and considering the specialized AI skills required, a competitive salary range would typically fall between MXN $45,000 - $70,000 per month. This estimate accounts for the cost of living in Mexico City and the demand for AI-augmented design skills in the tech sector.

Benefits:

• Competitive salary and stock options (ESOP) from day one, offering ownership and potential for significant financial upside.

• Multicultural team environment with daily exposure to English (corporate language), Spanish, and Portuguese, fostering global collaboration and communication skills.

• Annual learning budget dedicated to professional development, supporting continuous skill enhancement in design, AI, and marketing.

• Internal accelerated development paths designed to foster career growth and leadership potential within the organization.

• High-ownership environment that encourages rapid learning, innovation, and taking initiative.

• Smart, ambitious, and low-ego teammates focused on high impact and collective success.

• Flexible vacation policy allowing for work-life balance and personal well-being.

• Hybrid work model that balances in-office collaboration with remote flexibility, focusing on results and autonomy.

Working Hours: 40 hours per week, with a hybrid work model that emphasizes flexibility and results over strict time-based adherence, allowing for autonomy in managing work schedules.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Mexico City, factoring in the specialized AI focus. The benefits package is comprehensive, highlighting opportunities for growth, ownership, and a flexible work environment, which are attractive to high-talent individuals in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Fintech / Spend Management. Clara is a rapidly growing financial technology company providing corporate cards, bill pay, and financing solutions for businesses in Latin America. This industry context implies a fast-paced, innovative, and data-driven environment focused on solving complex financial challenges for businesses.

Company Size: Clara is described as the fastest-growing company in Latin America and is backed by significant global and regional investors, indicating a scale-up phase with substantial growth trajectory. Company size is likely in the hundreds of employees, with a global team distributed across the Americas.

Founded: While not explicitly stated, Clara is positioned as a relatively young but rapidly scaling company, likely founded within the last 5-7 years, given its rapid growth and investor backing. This suggests a culture of agility, innovation, and a focus on building scalable infrastructure.

Team Structure:

• The Growth Design role will likely be part of a broader Growth Marketing or Marketing team, reporting to a Growth Marketing Lead or Head of Growth.

• This team is expected to be highly cross-functional, collaborating closely with Paid Media specialists, Data Analysts, Product Managers, and potentially other designers.

• The structure is designed for high-talent density, encouraging builders who can operate with autonomy and drive significant impact. Methodology:

• Data-Driven Design: Decisions are informed by performance metrics (CTR, CVR, CAC), A/B testing results, and user behavior analysis.

• AI-Augmented Workflows: AI tools are deeply integrated into the creative production process, emphasizing efficiency, rapid iteration, and exploration of new concepts.

• Systematic Approach: Emphasis on building scalable creative systems, templates, and component libraries to ensure consistency and speed across multiple markets.

• Agile Experimentation: Continuous testing, learning, and iteration are core to optimizing performance and exploring new growth avenues.

Company Website: https://clara.co/

📝 Enhancement Note: Clara's culture is characterized by rapid growth, innovation, and a strong emphasis on talent and impact. The B2B Fintech sector demands a focus on reliability, scalability, and tangible business outcomes, which this role directly supports through its growth-focused design responsibilities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), focusing on specialized execution within the Growth Design function. It requires a blend of hands-on design skills, proficiency with cutting-edge AI tools, and a data-driven performance mindset. The role is instrumental in driving acquisition metrics through creative excellence and strategic implementation.

Reporting Structure: The Growth Designer will likely report to a Growth Marketing Manager or Head of Growth, working within a dynamic and cross-functional growth team. Collaboration will extend to Paid Media specialists, data analysts, and potentially product teams.

Operations Impact: The Growth Designer's impact is directly tied to Clara's customer acquisition and revenue growth. By optimizing ad creatives, landing pages, and conversion flows, this role directly influences key business metrics such as Customer Acquisition Cost (CAC), Conversion Rates (CVR), and overall lead generation volume, contributing significantly to the company's expansion across Latin America.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design workflows, advanced prompt engineering, and specialized tools for creative production and automation.

• Cross-functional Exposure: Gain comprehensive experience in performance marketing, CRO, data analysis, and B2B SaaS/Fintech product development through close collaboration with diverse teams.

• Leadership Potential: Develop into a senior Growth Designer or team lead role, potentially managing creative production pipelines, mentoring junior designers, and contributing to broader growth strategy.

• Industry Impact: Contribute to building the financial infrastructure for businesses in Latin America, a high-impact area within a rapidly growing fintech company.

• International Experience: Work with a multicultural team and potentially contribute to campaigns in multiple markets (Mexico, Brazil, Colombia), broadening global perspective.

📝 Enhancement Note: The role offers significant potential for growth within a high-velocity startup environment, particularly for individuals keen on specializing in AI-augmented design and performance marketing. The impact on core business metrics provides a clear path for demonstrating value and career advancement.

🌐 Work Environment

Office Type: Clara operates a hybrid work model. This means employees will split their time between working from the office and working remotely. The company emphasizes that the balance is organic, focusing on collaboration, learning, and customer engagement rather than strict mandated days in the office, though ramp-up periods and leadership directives may require more frequent office presence.

Office Location(s): The role is based in Mexico City, CDMX, Mexico. Specific office details or locations within Mexico City are not provided but would be part of the hybrid model.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration, learning from colleagues, and engaging with customers, suggesting a dynamic office space designed to facilitate team interaction.

• Technology Enabled: As an AI-focused role, expect access to modern design tools, high-performance hardware, and potentially specialized software for AI and automation.

• Cross-functional Interaction: Opportunities to interact with a diverse range of professionals across marketing, sales, product, and data teams, fostering a rich learning environment.

Work Schedule: While a standard 40-hour work week is mentioned, the hybrid model and emphasis on results suggest flexibility in daily scheduling, provided objectives are met and collaboration needs are satisfied. This allows operations professionals to manage their time effectively around data analysis, creative sprints, and team syncs.

📝 Enhancement Note: The hybrid policy emphasizes flexibility and results, a common trait in fast-growing tech companies. While not strictly office-bound, the expectation of in-office presence for collaboration and onboarding is standard.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fundamental qualifications, experience, and AI tool proficiency. A strong portfolio is paramount.

• Hiring Manager Interview: Discussion focused on your experience in growth design, performance marketing, AI tool usage, and your approach to conversion optimization. Expect questions about specific projects and their outcomes.

• Skills Assessment/Case Study: A practical exercise, likely involving designing creative assets or a conversion flow using AI tools, or analyzing performance data to propose design improvements. This assesses your hands-on skills and problem-solving abilities.

• Team/Cross-functional Interview: Meetings with potential collaborators (e.g., Paid Media specialists, Data Analysts) to evaluate your communication style, ability to work in a team, and cultural fit within Clara's values.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking, long-term career aspirations, and alignment with Clara's mission and values.

Portfolio Review Tips:

• Curate for Impact: Select projects that clearly demonstrate measurable business impact (e.g., improved CTR, CVR, CAC reduction). Quantify results wherever possible.

• Showcase AI Workflow: Dedicate specific sections or case studies to how you integrate AI tools (prompting, ideation, production) into your design process. Explain the why and how.

• Figma System Mastery: Include examples of your Figma design systems, components, and templates, highlighting how they enable scalability and efficiency.

• Data-Driven Narratives: For each project, explain the initial problem, your design process (including data analysis and AI use), the solution, and the resulting business outcomes. Tell a compelling story.

• Clarity and Conciseness: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Provide clear context for each piece.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with advanced prompt engineering techniques for various AI image and video generation tools. Practice generating diverse creative concepts quickly.

• CRO Principles: Refresh your knowledge of Conversion Rate Optimization best practices, A/B testing methodologies, and key performance metrics (CTR, CVR, CAC).

• Figma System Design: Be prepared to discuss your approach to building and maintaining scalable design systems in Figma.

• Data Interpretation: Practice interpreting performance data reports and formulating data-backed design hypotheses.

• Cross-functional Communication: Prepare examples of how you communicate design decisions and rationale to analytical or business-focused stakeholders.

📝 Enhancement Note: The interview process heavily emphasizes practical skills, a data-driven mindset, and demonstrable experience with AI tools. The portfolio is the most critical component of the initial application review.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, component systems, and asset library management. Expect to use advanced features for scalability and collaboration.

• Generative AI Tools: Daily use of tools like Midjourney, Ideogram, Runway for image and video concept generation, asset variation, and rapid prototyping.

• LLMs: Proficiency with tools like Claude, ChatGPT, or Gemini for prompt refinement, ideation, and workflow scripting.

Analytics & Reporting:

• Performance Tracking: Familiarity with metrics such as CTR, CVR, and CAC is crucial. Experience with tools like Google Analytics (GA4), Mixpanel, or other attribution platforms is highly valued.

• Data Interpretation: Ability to analyze performance data to generate insights and hypotheses for design iteration.

CRM & Automation:

• Automation Tools: Experience with n8n, Make, or Zapier for building automated creative production workflows and reducing manual tasks.

• Landing Page Builders (Preferred): Familiarity with Webflow, Framer, or similar platforms for hands-on landing page development.

📝 Enhancement Note: The technology stack is heavily focused on AI-powered creative tools and efficient workflow automation. Proficiency in Figma and a data-driven approach are fundamental. Experience with specific analytics and automation tools will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• #Clarity: Emphasizing clear, direct, and proactive communication in all design briefs, feedback, and performance reporting.

• #Simplicity: Focusing design efforts on core user needs and essential conversion drivers, reducing unnecessary complexity in assets and flows.

• #Ownership: Taking full responsibility for design outcomes, from ideation and AI prompting to performance analysis and iteration, without waiting for explicit direction.

• #Pride: Building high-quality, brand-consistent creative assets and user experiences that the designer and the company can be proud of.

• #Always Be Changing (ABC): Embracing continuous learning, experimentation with new AI tools, and adapting design strategies based on performance data and industry trends.

• #Inclusivity: Contributing to an open and inclusive environment where diverse perspectives are valued, and everyone can contribute to the mission.

Collaboration Style:

• Cross-functional Integration: Actively collaborating with Paid Media, Data, and Product teams to ensure alignment between creative strategy, performance goals, and user experience.

• Feedback-Driven: Openness to receiving and providing constructive feedback on designs and workflows to foster continuous improvement.

• Knowledge Sharing: Willingness to share learnings about AI tools, prompting techniques, and design best practices with the broader team to elevate collective capabilities.

📝 Enhancement Note: Clara's core values are deeply embedded in its operational ethos, emphasizing transparency, efficiency, accountability, quality, adaptability, and inclusivity. This role requires embodying these values in daily design and collaboration practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: The need to produce and test creative assets at a high velocity, driven by AI, requires adaptability and efficient workflow management.

• AI Tool Evolution: Keeping pace with the rapid advancements in AI design tools and effectively integrating new technologies into existing workflows.

• Balancing AI & Craft: Ensuring that AI-generated assets maintain high design quality, brand consistency, and strategic messaging, rather than becoming generic.

• Multi-Market Complexity: Adapting creative strategies and assets for diverse cultural nuances, languages, and market-specific performance benchmarks across Mexico, Brazil, and Colombia.

Learning & Development Opportunities:

• AI Design Specialization: Become a subject matter expert in AI-augmented design, prompt engineering, and the integration of AI into creative production pipelines.

• Performance Marketing Acumen: Develop a deeper understanding of paid media strategies, CRO, A/B testing frameworks, and data analysis for marketing optimization.

• System Design & Scalability: Enhance skills in building robust design systems and scalable creative workflows that can support rapid company growth.

• Cross-Functional Expertise: Gain exposure to B2B Fintech operations, product development, and data analytics, broadening overall business understanding.

📝 Enhancement Note: The challenges presented are typical for roles at the cutting edge of AI integration and high-growth environments. The opportunities focus on deepening specialized skills and expanding generalist knowledge within a dynamic business context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools to generate creative concepts for a performance marketing campaign. What are the key inputs and outputs?" (Focus on prompt engineering, iteration, and output refinement.)

• "How do you approach A/B testing creative assets? Walk us through a hypothesis you've tested and the resulting design changes." (Demonstrate data-driven decision-making and iterative design.)

• "Imagine you need to create a set of ad creatives for a new Clara feature targeting small businesses in Mexico. How would you use AI and your design skills to develop these assets efficiently and effectively?" (Assess problem-solving, AI application, and market consideration.) Company & Culture Questions:

• "What excites you about Clara's mission and our position in the Latin American fintech market?" (Showcase research and alignment with company goals.)

• "How do you embody Clara's values, such as #Ownership or #Always Be Changing (ABC), in your day-to-day work?" (Connect personal work ethic to company culture.)

• "How do you ensure brand consistency across multiple markets and languages when working with a hybrid team?" (Address organizational and communication strategies.) Portfolio Presentation Strategy:

• AI Integration Spotlight: Dedicate a significant portion of your presentation to showcasing how you leverage AI tools. Explain your prompt strategies, the evolution of concepts, and how you refined AI outputs.

• Metrics-Driven Storytelling: For each case study, clearly articulate the business problem, your design solution (including AI's role), the testing methodology, and the quantifiable results. Use charts and graphs to visualize impact.

• Figma System Showcase: Briefly demonstrate your Figma design system, highlighting its components, scalability, and how it facilitates efficient asset production.

• Concise & Focused: Be prepared to present your strongest, most relevant projects efficiently. Focus on quality over quantity, ensuring each example clearly demonstrates the required skills.

• Interactive Q&A: Anticipate questions about your design choices, AI tool preferences, and how you handle feedback and iteration.

📝 Enhancement Note: Preparation should focus on tangible examples of AI tool application, data-driven design outcomes, and an understanding of Clara's business context and values. The portfolio presentation is a critical opportunity to demonstrate these competencies.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest projects that highlight your growth design experience, AI tool proficiency, and measurable business impact. Ensure each project clearly outlines the challenge, your process (especially AI integration), and the results.

• Tailor Your Resume: Emphasize keywords from the job description, such as "Growth Design," "Performance Marketing," "AI Tools," "Figma," "CRO," and specific AI platforms mentioned. Quantify achievements wherever possible.

• Practice Your Pitch: Prepare a concise overview of your experience and a walkthrough of 1-2 key portfolio projects. Practice articulating your design process, AI usage, and how you measure success.

• Research Clara: Understand Clara's product, target market, and recent news. Be ready to discuss why you're excited about their mission and how your skills align with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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