Growth Designer (AI Focused) - Bogotá (Hybrid)

📍 Job Overview

Job Title: Growth Designer (AI Focused)

Company: Clara

Location: Bogotá, Bogota D.C., Colombia

Job Type: Full-time

Category: Growth Design / Marketing Operations

Date Posted: 2026-08-24

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive Clara's customer acquisition engine across Mexico, Brazil, and Colombia through AI-augmented growth design, performance marketing creative, and conversion optimization.

• Utilize a suite of AI tools daily for rapid ideation, asset generation, and exploration of visual concepts in ad creatives, landing pages, and conversion flows.

• Partner closely with the Paid Media and Growth teams to interpret performance data, generate hypotheses, and iterate on design solutions to improve key metrics like CTR and CVR.

• Develop and maintain a scalable creative system, including templates and asset libraries in Figma, to ensure brand consistency and accelerate production across multiple markets and languages.

• Scout, pilot, and adopt new AI design and automation tools to keep Clara's creative technology stack at the forefront of the industry.

📝 Enhancement Note: While the title is "Growth Designer," the responsibilities heavily lean into performance marketing creative production and conversion optimization, with a strong emphasis on AI integration. This role sits at the intersection of design, marketing operations, and AI implementation, aiming to significantly accelerate the acquisition funnel's creative output and effectiveness.

📈 Primary Responsibilities

• Design and produce a high volume of performance creative assets, including static ads, video concepts, carousels, and social media content for platforms such as Meta, Google, and LinkedIn, leveraging AI tools (e.g., Midjourney, Ideogram, Runway) in conjunction with strong design principles.

• Design and optimize landing pages and conversion funnels, applying Conversion Rate Optimization (CRO) best practices to enhance hierarchy, scroll depth, and clarity, in close collaboration with the Paid Media team for A/B testing and metric-driven iteration.

• Integrate AI tools daily into the creative production workflow for generating visual variants, exploring design concepts, drafting initial layouts, and transforming briefs into testable assets efficiently.

• Build and maintain a robust, scalable creative system within Figma, encompassing templates, components, and brand-consistent asset libraries, to facilitate faster growth team execution across three distinct markets and their respective languages (Portuguese-BR, Spanish-MX, Spanish-CO).

• Collaborate with the Growth - Paid Media team to analyze creative performance data, formulate testable hypotheses, and translate learnings back into future design iterations for continuous improvement.

• Conduct visual quality assurance (QA) on all creative assets and landing pages before deployment to ensure brand consistency across every stage of the customer funnel.

• Proactively scout, test, and adopt emerging AI design tools and automation technologies to maintain a leading-edge creative technology stack and document new workflows for team-wide skill enhancement.

• Employ automation tools (e.g., n8n, Make, Zapier) to streamline repetitive production tasks and establish scalable, efficient creative workflows.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic optimization, and technical exploration. The emphasis on "producing performance creative at scale" and "using AI daily" indicates a highly productive, fast-paced environment where design output is directly tied to marketing performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing strategy, and digital media is expected, often gained through formal education or equivalent practical experience.

Experience: Minimum of 2 years of experience in growth design, performance marketing design, or a related field, with demonstrable business impact.

Required Skills:

• A robust portfolio showcasing impactful work in ad creatives, landing pages, or conversion-focused design; applications without a portfolio will not be considered.

• Active, daily user of AI tools, including generative image/video tools (e.g., Midjourney, Ideogram, Runway) and Large Language Models (LLMs) like Claude, ChatGPT, or Gemini, integrated into a regular workflow.

• Proficient in writing effective prompts for AI models, understanding how to provide context, constraints, and references to achieve desired outputs, with the ability to refine AI-generated content.

• Expert-level proficiency in Figma, with a strong capability in designing with components and systems rather than standalone elements.

• A keen conversion mindset, with a deep understanding of and focus on metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Acquisition Cost (CAC).

• Experience working with experimentation frameworks, including A/B testing and iterating designs based on performance results.

• Excellent organizational skills with the ability to manage multiple markets and diverse asset formats concurrently.

• Strong communication skills, enabling effective collaboration with both creative and analytical teams. Preferred Skills:

• Experience with motion design tools such as After Effects, Lottie, or AI-powered video editing solutions.

• Hands-on experience building landing pages using platforms like Webflow, Framer, or similar.

• Proficiency with automation tools like n8n, Make, or Zapier for building creative production workflows.

• Experience in building custom GPTs, AI agents, or AI-assisted creative pipelines.

• Familiarity with analytics and attribution tools such as GA4, Mixpanel, or similar platforms for analyzing creative performance.

• Experience designing for multi-market or multi-language campaigns and portfolios.

• Background in B2B SaaS or Fintech industries.

• Basic understanding of front-end development concepts (HTML/CSS) or proficiency with code-generation tools like Lovable, v0, or Replit.

📝 Enhancement Note: The emphasis on "active, daily user of AI tools" and "can write effective prompts" signifies a critical requirement for candidates to be at the cutting edge of AI-driven design. The portfolio is non-negotiable, underscoring the need for tangible proof of impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear history of designing high-performing ad creatives across various digital platforms (e.g., Meta, Google, LinkedIn), with an emphasis on the creative iteration process and resulting performance improvements.

• Showcase examples of landing pages and conversion flows designed with a strong focus on user experience (UX) and conversion rate optimization (CRO), detailing the A/B testing methodology and achieved results.

• Include case studies that highlight the application of AI tools in the design process, from initial concept generation to final asset production, demonstrating efficiency gains and creative exploration.

• Present projects that exhibit proficiency in Figma, particularly in the creation and utilization of design systems, components, and scalable templates that facilitate rapid iteration and brand consistency. Process Documentation:

• Detail your approach to designing and optimizing landing pages and conversion funnels, including methodologies for user flow mapping, hierarchy definition, and clarity enhancement.

• Explain your workflow for integrating AI tools into the creative production lifecycle, from prompt engineering to asset refinement, and how you manage iterative design processes.

• Describe your system for maintaining brand consistency and managing asset libraries across multiple markets and languages, including any templating or component-based strategies used.

• Outline how you collaborate with performance marketing or paid media teams to interpret data, generate hypotheses, and feed insights back into the design process for continuous improvement.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating measurable impact through performance metrics and the practical application of AI and design systems. Candidates must be prepared to show not just the final designs, but the process, data, and tools used to achieve results.

💵 Compensation & Benefits

Salary Range: While specific figures are not provided, based on the hybrid model, Bogotá location, and the 2-5 years of experience requirement for a Growth Designer role with a focus on AI and performance marketing, a competitive salary range in Colombia would typically fall between COP 60,000,000 to COP 100,000,000 annually. This estimate considers the cost of living in Bogotá, the specialized AI skills required, and industry benchmarks for similar roles in Latin America.

Benefits:

• Competitive salary commensurate with experience and market standards.

• Stock options (ESOP) granted from day one, offering equity participation in Clara's growth.

• Annual learning budget to support professional development, skill enhancement, and industry certifications.

• Flexible vacation policy to promote work-life balance and employee well-being.

• Hybrid work model, offering a balance between in-office collaboration and remote flexibility.

• Multicultural team environment with exposure to English, Spanish, and Portuguese.

• Internal accelerated development paths for career progression.

• High-ownership environment that encourages initiative and impact.

• Smart, ambitious, and low-ego teammates focused on high impact.

Working Hours: A standard full-time commitment is expected, typically around 40 hours per week. The hybrid model emphasizes flexibility and results, meaning specific daily hours may vary, but consistent availability and output are key.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a designer with 2-5 years of experience in a major Latin American city, with the added specialization of AI and growth marketing. The benefits package emphasizes growth, ownership, and flexibility, aligning with Clara's company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Clara operates within the B2B Fintech sector, specifically focusing on spend management solutions for businesses in Latin America. This industry is characterized by rapid innovation, a strong emphasis on data security, and a drive to create seamless, efficient financial processes for companies. The company's focus on AI within this sector positions it as a forward-thinking disruptor.

Company Size: Clara is described as one of the fastest-growing companies in Latin America and is backed by significant venture capital. This suggests a dynamic, scaling organization with a high talent density, likely employing hundreds to potentially over a thousand individuals across various functions and geographies. The rapid growth implies a culture of agility, adaptation, and continuous improvement.

Founded: While the founding date isn't explicitly stated, the company's rapid growth and substantial investor backing indicate it is a relatively young but highly successful venture, likely founded within the last 5-10 years. This startup environment typically fosters innovation, risk-taking, and a strong sense of collective mission.

Team Structure:

• The Growth Design role is part of a broader Growth or Marketing team, likely comprising specialists in paid media, analytics, content, and potentially other design disciplines. The team is expected to be results-oriented and data-driven.

• Reporting structure will likely be to a Growth Lead, Head of Marketing, or a Creative Director, with direct collaboration expected with Paid Media specialists and potentially product teams.

• Cross-functional collaboration is essential, involving close partnerships with Paid Media strategists, data analysts, and potentially product managers to ensure design efforts align with business objectives and user needs. Methodology:

• Data analysis and insights are central to Clara's operations, particularly within the Growth team. Performance metrics from ad campaigns, landing pages, and conversion funnels are continuously monitored and analyzed to inform design decisions and strategy.

• Workflow planning and optimization are critical, especially with the integration of AI. The team aims to streamline creative production and testing processes to achieve faster iteration cycles and greater output.

• Automation and efficiency practices are actively pursued, leveraging tools like n8n, Make, and Zapier to reduce manual effort in production and reporting, allowing the team to focus on higher-value strategic tasks.

Company Website: https://clara.co/

📝 Enhancement Note: Clara's rapid growth and significant funding suggest a high-performance culture. The emphasis on AI and automation points to a team that is forward-thinking and values efficiency and innovation. The company's B2B Fintech focus means that design decisions must align with business objectives and demonstrate tangible ROI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Growth Designer" with a specialized focus on AI. It requires a blend of core design skills, performance marketing understanding, and cutting-edge AI tool proficiency. The responsibilities suggest a hands-on, execution-focused role with significant autonomy in day-to-day creative production and optimization. It's a critical position within the acquisition funnel, directly impacting revenue generation.

Reporting Structure: The Growth Designer will likely report to a Growth Lead or Head of Marketing. This structure places the role within a performance-driven team where collaboration with analytical functions (like Paid Media) is paramount. The reporting line will emphasize accountability for measurable outcomes.

Operations Impact: The primary impact of this role is directly on customer acquisition and revenue growth. By designing and optimizing high-performing creative assets and conversion flows, the Growth Designer contributes directly to lead generation, customer acquisition cost (CAC) reduction, and overall sales pipeline velocity. The AI focus aims to amplify this impact by enabling faster, more scalable creative output and testing.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing, CRO, and AI-driven design methodologies. Opportunities to lead experimentation frameworks and contribute to the strategic direction of creative testing.

• Technical Specialization: Become a subject matter expert in AI tools for design and automation, potentially influencing the company's broader adoption of AI in creative workflows.

• Leadership Potential: With demonstrated success and impact, there's potential to move into a senior Growth Designer role, lead creative initiatives for specific markets, or even transition into a Growth Marketing or Creative Strategy leadership position within the organization.

📝 Enhancement Note: This role is ideal for a designer who wants to be at the forefront of AI's application in marketing and drive measurable business outcomes. The growth path emphasizes specialization in high-demand areas like AI and performance analytics, with clear potential for increased responsibility and impact.

🌐 Work Environment

Office Type: Clara operates a hybrid work model. While not strictly mandated for specific days, the expectation is for employees to spend time in the office for in-person collaboration, learning, and customer engagement, particularly during the ramp-up phase or when directed by leadership. This suggests a flexible but collaborative office environment designed to foster team cohesion and knowledge sharing.

Office Location(s): The primary location for this role is Bogotá, Colombia. Clara has a presence across the Americas, suggesting potential for interaction with colleagues in other regions, but the day-to-day work environment will be based out of their Bogotá hub.

Workspace Context:

• The workspace is designed to facilitate collaboration, with opportunities for in-person brainstorming, team meetings, and cross-functional interactions. The hybrid model aims to balance this with individual focus time.

• Access to modern design tools and technology is expected, including advanced software like Figma and a range of AI-powered design and automation platforms. The company actively scouts and adopts new tools, ensuring a cutting-edge tech stack.

• The environment encourages interaction with both creative and analytical teams, fostering a culture where designers are integrated into the broader business strategy and performance discussions.

Work Schedule: The work schedule is flexible within a hybrid model, focusing on results rather than strict hours. While a standard 40-hour week is typical, the emphasis is on output and meeting objectives. This flexibility allows for effective management of design processes, data analysis, and creative iteration, accommodating different working styles and peak productivity times.

📝 Enhancement Note: The hybrid model at Clara aims for a balance between collaboration and flexibility. Candidates should expect to be in the office periodically, especially during onboarding, but the focus will be on delivering results, allowing for adaptable work arrangements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skill alignment, and demonstrated impact, with a particular focus on AI tool usage and performance metrics.

• Technical/Design Interview: A deep dive into your portfolio, discussing specific projects, your design process, your experience with AI tools, prompt engineering skills, and how you've used data to drive design decisions and iterate on creative. Expect scenario-based questions related to performance marketing challenges.

• Hiring Manager Interview: Discussion about your fit with Clara's culture, your understanding of the B2B Fintech space, your approach to growth, and how you envision contributing to the team's objectives. This may also involve assessing your ability to work in a hybrid environment and collaborate across teams.

• Cross-functional/Team Interview: An opportunity to meet with potential team members, such as Paid Media specialists or other designers, to assess collaboration style and ensure alignment on team dynamics and working methods.

• Final/Leadership Interview: A conversation with a senior leader to discuss your career aspirations, strategic thinking, and overall fit within Clara's mission and values.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used AI tools (Midjourney, Ideogram, Runway, LLMs) to accelerate design, explore concepts, or generate assets. Explain your prompt engineering process and how AI augmented your workflow.

• Quantify Impact: For each relevant project, provide specific metrics (e.g., increased CTR, improved CVR, reduced CAC, faster production time) and explain how your design decisions contributed to these results. Use data visualization if appropriate.

• Demonstrate Design Systems: If applicable, include examples of how you've built or utilized design systems, components, and templates in Figma to ensure scalability and brand consistency.

• Showcase CRO & Experimentation: Present case studies that detail your approach to A/B testing landing pages and conversion flows, including your hypothesis generation and iteration strategies.

• Tailor to the Role: Ensure your portfolio clearly demonstrates the skills and experience Clara is seeking, particularly in performance creative, conversion design, and daily AI tool usage.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating performance creative concepts or optimizing a conversion flow based on a provided brief and data.

• Practice articulating your design process, rationale, and expected outcomes under time constraints.

• Be ready to discuss how you would use AI tools to tackle the challenge efficiently and effectively.

• Prepare to present your approach and results, focusing on how they align with Clara's growth objectives and performance metrics.

📝 Enhancement Note: The interview process heavily emphasizes practical application, data-driven decision-making, and proficiency with AI tools. A strong portfolio that clearly articulates impact and process, particularly concerning AI integration, is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, with a strong emphasis on component-based design systems, templates, and collaborative features.

• Generative AI Tools: Daily use of tools like Midjourney, Ideogram, and Runway for image and video concept generation, visual exploration, and asset creation.

• LLMs (Large Language Models): Active use of tools such as Claude, ChatGPT, or Gemini for prompt refinement, content ideation, and workflow assistance.

Analytics & Reporting:

• Google Analytics 4 (GA4): Familiarity with GA4 for tracking website performance and user behavior.

• Mixpanel or similar: Experience with product analytics tools to understand user engagement and conversion funnels.

• Attribution Tools: Understanding of tools used to attribute campaign performance and creative effectiveness.

CRM & Automation:

• Automation Platforms: Proficiency with tools like n8n, Make, or Zapier for building scalable creative production workflows and automating repetitive tasks.

• Custom GPTs/AI Agents: Experience in building or utilizing custom AI agents for specialized creative tasks or pipelines.

Other Tools:

• Webflow, Framer (or similar): Preferred for hands-on landing page development.

• After Effects, Lottie: For motion design capabilities.

• HTML/CSS, Lovable, v0, Replit: Basic understanding or familiarity for potential front-end or code-generation applications.

📝 Enhancement Note: The technology stack highlights a strong focus on AI and automation as core components of the growth design workflow. Proficiency in Figma and a proactive approach to exploring and integrating new AI and automation tools are critical requirements.

👥 Team Culture & Values

Operations Values:

• #Clarity: Expected to communicate designs and their intended impact clearly, directly, and proactively, ensuring stakeholders understand the rationale and expected outcomes.

• #Simplicity: Focus on distilling complex design challenges into clear, user-friendly experiences and efficient workflows, cutting through noise to prioritize what truly drives acquisition.

• #Ownership: Take full responsibility for design projects from ideation through execution and performance analysis, proactively identifying issues and driving solutions without waiting for direction.

• #Pride: Build high-quality, impactful creative assets and user experiences that contribute significantly to Clara's mission and brand reputation, taking pride in measurable results.

• #Always Be Changing (ABC): Embrace feedback, be willing to take calculated risks with AI and design approaches, and act swiftly to iterate and improve based on performance data and new learnings.

• #Inclusivity: Contribute to an open and inclusive environment where diverse perspectives are valued, and all team members feel empowered to contribute to the company's mission and operational success.

Collaboration Style:

• Cross-functional Integration: Proactively collaborate with Paid Media, Analytics, and other Growth team members, acting as a bridge between creative execution and data-driven strategy.

• Process Review Culture: Participate actively in design reviews, provide constructive feedback, and be open to receiving feedback on designs and workflows, fostering a culture of continuous improvement.

• Knowledge Sharing: Share learnings from AI tool experimentation, performance analysis, and design innovations with the team, contributing to a collective elevation of skills and best practices.

📝 Enhancement Note: Clara's values are deeply ingrained in their operational philosophy, emphasizing proactive communication, efficiency, accountability, quality, adaptability, and inclusivity. The collaboration style reflects a results-oriented, data-informed, and team-empowered approach to achieving growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Cycles: The need to produce and test creative assets at a rapid pace, especially across multiple markets, requires exceptional efficiency and adaptability.

• AI Tool Evolution: Staying ahead of the rapidly evolving AI design landscape, continuously evaluating and integrating new tools and techniques to maintain a competitive edge.

• Balancing AI and Craft: Effectively integrating AI-generated outputs with strong design craft and brand consistency, ensuring that automation enhances, rather than compromises, creative quality and strategic intent.

• Cross-Market Localization: Adapting creative strategies and assets for diverse markets (Mexico, Brazil, Colombia) and languages, ensuring cultural relevance and performance optimization.

Learning & Development Opportunities:

• AI Specialization: Become a leading expert in AI applications for growth design, potentially shaping the company's AI strategy in creative workflows and influencing tool adoption.

• Performance Marketing Mastery: Deepen expertise in Conversion Rate Optimization (CRO), A/B testing frameworks, and data analysis for performance-driven creative development.

• Cross-functional Acumen: Develop a strong understanding of paid media strategies, analytics, and B2B Fintech operations through close collaboration with diverse teams.

• Leadership Exposure: Opportunities to mentor junior designers, lead creative initiatives, or contribute to strategic planning for growth campaigns.

📝 Enhancement Note: The challenges presented are directly tied to the role's innovative nature, requiring continuous learning and adaptation. The growth opportunities focus on developing specialized, high-demand skills in AI and performance marketing, with clear pathways for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly accelerate creative production for a performance marketing campaign. What was your prompt engineering strategy, and what were the results?" (Prepare to detail your AI workflow, specific tools used, prompt examples, and quantifiable impact on speed or output.)

• "Walk us through a landing page or conversion flow you designed that was heavily data-informed. How did you use A/B testing, what hypotheses did you form, and what was the ultimate outcome?" (Focus on your process for hypothesis generation, test design, data interpretation, and iterative improvements.)

• "How would you approach building a scalable creative system in Figma for three different markets with distinct languages and cultural nuances?" (Discuss your approach to componentization, templating, localization strategies, and ensuring brand consistency.) Company & Culture Questions:

• "What excites you about Clara's mission and its position in the Latin American B2B Fintech market?" (Research Clara's recent news, investor rounds, and market position. Connect your passion for design and growth to their mission.)

• "How do you see your role as a Growth Designer contributing to Clara's values, particularly #Clarity, #Ownership, and #Always Be Changing (ABC)?" (Prepare examples that demonstrate how you embody these values in your work and collaboration.)

• "Describe your experience collaborating with analytical or performance marketing teams. How do you ensure alignment and effectively translate data insights into design actions?" (Highlight your communication skills and data-driven approach to design.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, the process (especially AI integration), the solution (design), and the results (quantified impact).

• Showcase AI Workflow: Dedicate specific examples or sections to demonstrating your practical, daily use of AI tools. Show your prompts, iterations, and how you refined AI outputs.

• Highlight Metrics: Be ready to discuss the key performance indicators (KPIs) for each project and articulate how your design decisions directly influenced those metrics.

• Explain Your Process: Be prepared to walk through your Figma files, explaining your use of components, design systems, and how you approach A/B testing and iteration.

• Engage and Discuss: Treat the portfolio review as a conversation. Be ready to answer questions about your design choices, challenges, and future recommendations.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical, AI-augmented design skills with a strong emphasis on measurable results and alignment with Clara's core values and growth objectives. Your portfolio is your primary tool to showcase this.

📌 Application Steps

To apply for this Growth Designer (AI Focused) position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight your 2+ years of experience in growth/performance design, explicitly mentioning your daily use of AI tools (Midjourney, Ideogram, Runway, LLMs) and your expertise in Figma. Quantify achievements with metrics like improved CTR or CVR.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating AI-augmented design workflows, performance creative examples, landing page optimizations, and quantifiable business impact. Make sure it's easily accessible and showcases your Figma proficiency.

• Prepare Your Narrative: Practice articulating your design process, your approach to prompt engineering with AI tools, your CRO strategies, and how you collaborate with analytical teams. Be ready to discuss specific projects in detail.

• Research Clara: Understand Clara's mission, their B2B Fintech focus in Latin America, their values (#Clarity, #Ownership, etc.), and their commitment to AI and growth. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.