Graphic Designer(SubSub)

📍 Job Overview

Job Title: Graphic Designer

Company: Genesis (SubSub)

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Seeking a self-sufficient Graphic Designer to own design projects from concept to completion, ensuring a cohesive brand identity across all platforms.

• This role is crucial for enhancing SubSub's visual presence in Tier-1 markets (US, UK, EU) and directly influences brand perception.

• Responsibilities include creating graphics for YouTube, social media, presentations, and marketing collateral, adapting designs for various channels.

• The ideal candidate will leverage AI tools and possess motion design skills to elevate SubSub's creative output and brand storytelling.

📝 Enhancement Note: The role is designated as "Graphic Designer(SubSub)," indicating that "SubSub" is a product or division within the broader "Genesis" organization. The description emphasizes independent ownership of design tasks, suggesting a need for strong self-management and proactive problem-solving skills, typical of mid-level operations support roles that interface with marketing and product development. The focus on "Tier-1 markets" and "brand perception" highlights the strategic importance of this design function within the company's Go-To-Market strategy.

📈 Primary Responsibilities

• YouTube Asset Creation: Design and produce high-quality graphics for YouTube channels, including thumbnails, banners, and logos, optimized for platform engagement.

• Social Media Visuals: Develop compelling visuals for various social media platforms such as Instagram, Telegram, and LinkedIn, aligning with platform-specific best practices and brand guidelines.

• Marketing Collateral Design: Create professional marketing materials, including presentations, whitepapers, case studies, blog post graphics, and other digital assets to support sales and marketing initiatives.

• Brand Consistency & Development: Maintain and evolve SubSub's unified visual identity across all touchpoints, ensuring consistency in style, tone, and messaging.

• Cross-Platform Adaptation: Adapt existing designs and create new assets for diverse formats and communication channels, ensuring optimal presentation and impact.

• End-to-End Project Management: Independently manage design projects from initial brief and concept development through to final file delivery, requiring minimal supervision.

• AI-Powered Creative Exploration: Utilize AI tools for image and video generation to explore innovative creative solutions and enhance visual content.

• Motion Graphics & Animation: Apply motion design principles and basic animation techniques to create engaging visual elements for digital campaigns and product showcases.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate with a high degree of autonomy, managing the entire design lifecycle. This includes not just execution but also strategic thinking around visual communication for specific platforms and markets. The mention of "AI-Powered Creative Exploration" and "Motion Design" suggests the company is looking for someone with modern design skills that can contribute to innovative marketing and product visualization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 2-5 years of professional graphic design experience, with a proven track record of managing design projects independently.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Advanced proficiency in Adobe Illustrator and Adobe Photoshop for vector graphics, photo editing, and raster image manipulation.

• Canva Expertise: Strong working knowledge of Canva for rapid content creation and social media asset generation.

• AI Design Tools: Experience with AI-powered image and video generation tools to augment creative processes and produce unique visuals.

• Motion Design & Basic Animation: Demonstrated ability in motion design and basic animation principles to create dynamic visual content.

• Brand Identity Development: Proven ability to maintain and develop a consistent brand visual style across various mediums.

• Self-Management: Ability to take ownership of design tasks from brief to final delivery, requiring minimal supervision and proactive problem-solving.

• Collaborative Mindset: Effective communication and collaboration skills, receptive to feedback and constructive criticism.

Preferred Skills:

• Print Design Fundamentals: Basic understanding of print production processes and requirements.

• YouTube/Creator Economy Experience: Prior experience designing for YouTube creators, platforms, or within the creator economy ecosystem.

• UI/UX Principles: Familiarity with UI/UX design principles that can inform visual design decisions.

📝 Enhancement Note: The required tools (Figma, Adobe Suite, Canva) are standard for many design roles, but the emphasis on AI tools and motion design points to a company that values cutting-edge creative capabilities. The "self-starter" expectation aligns with a lean operational structure where individuals are empowered to manage their work autonomously. The "preferred" experience with the creator economy is a significant advantage given SubSub's core business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase a minimum of 3-5 detailed case studies demonstrating end-to-end design project management, from understanding the brief to final delivery and impact.

• Visual Style Consistency: Include examples that highlight your ability to maintain and develop a consistent brand visual identity across diverse applications (e.g., social media, web, print).

• Platform-Specific Design: Feature work specifically created for YouTube (thumbnails, banners) and social media platforms, showcasing an understanding of platform nuances.

• Marketing Material Examples: Present a range of marketing collateral designed, such as presentations, infographics, or digital ads, demonstrating strategic communication through visuals.

• AI & Motion Design Integration: Include projects where AI tools or motion design/animation were utilized to enhance the final output, demonstrating technical creativity.

Process Documentation:

• Workflow Articulation: Be prepared to articulate your design process, including how you approach briefs, conduct research, generate concepts, iterate based on feedback, and finalize assets.

• Tool Proficiency Demonstration: Showcase how you leverage Figma, Adobe Suite, Canva, and AI tools within your workflow to achieve efficient and high-quality results.

• Feedback Integration: Provide examples of how you have incorporated feedback to refine designs and improve project outcomes.

📝 Enhancement Note: For a design role, the portfolio is paramount. The emphasis here is on not just aesthetic output but also on the candidate's process, their ability to manage projects independently, and their experience with modern design tools and techniques relevant to SubSub's business model (e.g., YouTube, AI). The "Process Documentation" section implies that candidates should be ready to discuss their methodologies during an interview.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer in Kyiv, Ukraine, with 2-5 years of experience and proficiency in the specified tools and AI/motion design, a competitive salary range would typically fall between $1,200 - $2,500 USD per month. This estimate is based on industry benchmarks for creative roles in Eastern Europe, considering the demand for specialized skills like AI integration and motion graphics, and the company's focus on Tier-1 markets.

Benefits:

• Health and Wellness: Comprehensive medical insurance, access to a corporate doctor, subsidized massage sessions, and regular sessions with a psychotherapist.

• Learning and Development: Support for professional growth through English language courses and various specialized training programs.

• Active Lifestyle: Opportunities to engage in sports (yoga, boxing, dancing) and creative workshops to foster well-being and skill enrichment.

• Flexible Workspaces: Support for remote work, including coverage of coworking space expenses, allowing employees to work from their preferred location.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate remote work arrangements and project deadlines. The company culture emphasizes independent work management, suggesting flexibility within the standard work week.

📝 Enhancement Note: The salary estimation is based on current market rates for skilled designers in Ukraine, adjusted upwards due to the specialized skills (AI, motion design) and the full-time, remote-friendly nature of the role. The benefits package is quite robust, reflecting a company that invests in employee well-being and professional development, which is attractive to operations and creative professionals alike.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, AI, Creator Economy Infrastructure) and Media (YouTube MCN)

Company Size: Approximately 20 employees, indicating a lean, agile, and potentially fast-paced startup environment.

Founded: The founding date is not specified, but the mention of 7 platform products and an established MCN suggests a company with significant growth and product development history.

Team Structure:

• Lean & Agile: The small team size implies a flat hierarchy and a collaborative, hands-on approach where individuals often wear multiple hats.

• Cross-Functional Collaboration: As a Graphic Designer, you'll likely collaborate closely with product managers, marketing specialists, AI engineers, and potentially YouTube channel managers within the MCN.

• Product-Centric: The company's focus on developing AI-powered products for creators suggests a culture that values innovation, data-driven insights, and user-centric design.

Methodology:

• Data-Driven Product Development: SubSub leverages real data from YouTube infrastructure (CMS, Content ID) to build AI products, emphasizing analytical rigor.

• Creator-Focused Innovation: The company's core mission is to empower creators, driving a culture of understanding and innovation within the creator economy.

• Agile Operations: Given the startup environment, expect agile methodologies for project management and product development, focusing on rapid iteration and continuous improvement.

Company Website: https://gen-tech.breezy.hr (Note: This URL appears to be an applicant tracking system portal, not the primary company website. The domain derived is genesis.com, which is likely the actual company domain.)

📝 Enhancement Note: The company's dual focus on SaaS products and a YouTube MCN provides a unique operating environment. The small team size means the Graphic Designer's contribution will be highly visible and impactful. The culture likely values initiative, adaptability, and a strong understanding of digital platforms and creator needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent project management and a solid foundation of technical skills, alongside a proactive approach to design challenges. The role is pivotal in shaping the company's external brand perception, especially in competitive international markets.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Product Lead, depending on the team's structure. Given the small team size, direct interaction with founders or senior leadership is also probable.

Operations Impact: The visual assets created by this role directly influence brand recognition, lead generation, user acquisition, and overall market perception for SubSub's SaaS products. Strong design can significantly boost conversion rates for marketing campaigns and build trust with creators.

Growth Opportunities:

• Specialization: Develop deeper expertise in AI-driven design, motion graphics, or specific platform design (e.g., YouTube creative best practices).

• Brand Strategy Involvement: Potentially contribute to broader brand strategy discussions and visual identity evolution as the company scales.

• Leadership Potential: With demonstrated success and initiative, there could be opportunities to lead design projects or mentor junior designers as the team expands.

• Cross-Functional Skill Development: Gain exposure to SaaS product development, creator economy dynamics, and marketing operations through close collaboration with other teams.

📝 Enhancement Note: The growth path for a designer in a growing startup like SubSub can be rapid. The emphasis on independent work and direct impact suggests that individuals who excel can quickly gain significant responsibility and influence over the company's visual direction and operational marketing efforts.

🌐 Work Environment

Office Type: The role is designated as "Remote OK," suggesting a predominantly remote or hybrid work environment. This aligns with the "Flexible Workspaces" benefit, which covers coworking costs.

Office Location(s): While the primary derived location is Kyiv, Ukraine, the remote nature means the designer can work from anywhere comfortable, with company support for coworking spaces.

Workspace Context:

• Remote Autonomy: A work environment that trusts employees to manage their time and tasks independently, fostering a results-oriented culture.

• Digital Collaboration Tools: Heavy reliance on digital communication and collaboration tools (e.g., Slack, project management software, Figma) to maintain team cohesion and workflow.

• Creative Freedom & Support: While expecting independence, the company also offers substantial benefits for well-being and learning, indicating a supportive environment for creative professionals.

Work Schedule: Approximately 40 hours per week. While likely flexible to accommodate remote work and global team collaboration, core hours might be established for team syncs. The focus is on output rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The remote-first approach with coworking support offers a blend of autonomy and community. Operations professionals often thrive in environments that allow for focused work while maintaining connections. This setup is ideal for someone who can self-manage and leverage digital tools effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A dedicated session to thoroughly review your portfolio, discuss your design process, and assess your proficiency with required tools (Figma, Adobe Suite, AI tools). You may be asked to present specific case studies.

• Design Challenge/Task: A practical design task may be assigned, simulating a real-world project to evaluate your problem-solving skills, creativity, and execution under time constraints.

• Team/Hiring Manager Interview: Further discussion with the hiring manager or team members to delve deeper into your experience, collaboration style, and how you align with the company's values and operational needs.

• Final Interview: Potentially a conversation with a founder or senior leader to discuss your strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to SubSub’s needs (YouTube graphics, social media, marketing materials, AI/motion design).

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you implemented, and the impact of your design (use metrics if possible).

• Highlight Process: Demonstrate your workflow, tool usage (especially Figma, AI), and how you incorporated feedback to achieve the final outcome.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated website or a well-structured PDF is recommended.

• Tailor to SubSub: If possible, subtly tailor your presentation to highlight aspects that align with SubSub’s business (creator economy, AI, SaaS).

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt. Ask clarifying questions if anything is unclear.

• Time Management: Allocate your time effectively across research, ideation, execution, and refinement.

• Showcase Your Process: Be prepared to explain your thought process, design choices, and how you arrived at your solution, even if it's a quick exercise.

• Focus on Impact: Consider how your design would contribute to SubSub’s business goals (e.g., user engagement, brand perception).

📝 Enhancement Note: The interview process is structured to evaluate both creative talent and operational capability. The emphasis on portfolio review and a potential design challenge means candidates must be well-prepared to demonstrate their skills and thought processes practically.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX prototyping, and asset creation. Proficiency expected for efficient workflow and team collaboration.

• Adobe Illustrator: Crucial for vector graphics, logos, and scalable illustrations.

• Adobe Photoshop: Key for image editing, manipulation, and creating raster-based graphics.

• Canva: Utilized for quick content creation, social media graphics, and potentially for team members less familiar with advanced design software.

Analytics & Reporting:

• While not directly a designer's tool, understanding how visuals perform on platforms like YouTube and social media is beneficial. Familiarity with basic analytics to inform design choices (e.g., thumbnail click-through rates) is a plus. CRM & Automation:

• Project Management Software: Likely tools like Asana, Trello, or Jira for task management and workflow tracking.

• Communication Tools: Slack or similar for real-time team communication.

AI & Emerging Technologies:

• AI Image/Video Generators: Tools like Midjourney, DALL-E, Stable Diffusion, or similar for generating creative assets and exploring new visual concepts.

• Basic Animation Tools: Software for creating simple animations or motion graphics.

📝 Enhancement Note: The tech stack is modern and emphasizes efficiency through collaboration tools and AI integration. Designers are expected to be proficient not just in core design software but also in leveraging emerging technologies to enhance their output and contribute to innovative marketing strategies.

👥 Team Culture & Values

Operations Values:

• Proactive Ownership: Taking initiative and responsibility for tasks from start to finish, without needing constant supervision. Drive and self-sufficiency are highly valued.

• Data-Informed Creativity: While creativity is key, decisions are often informed by data and performance metrics, particularly concerning platform effectiveness (e.g., YouTube engagement).

• Agility & Adaptability: The ability to adapt quickly to changing project requirements, market trends, and new technologies within a fast-paced startup environment.

• User-Centric Design: A focus on understanding the needs of creators and designing solutions that effectively serve them.

• Continuous Improvement: A culture that encourages learning, experimentation, and refining processes to achieve better outcomes.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, product, and potentially engineering teams to ensure visual consistency and strategic alignment across all company outputs.

• Open Feedback Loop: A willingness to give and receive constructive feedback openly and professionally, fostering a collaborative environment for design iteration.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings, particularly regarding design trends, tool usage, and platform effectiveness.

📝 Enhancement Note: The culture appears to be a blend of startup hustle and a focus on professional development and well-being. The values emphasize self-reliance, data-informed decision-making, and adaptability, which are crucial for operations roles supporting growth-stage companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Maintaining a unique creative vision while adhering strictly to brand guidelines and ensuring consistency across a growing product suite and marketing channels.

• Rapid Iteration Cycles: Working within a fast-paced environment that demands quick turnarounds on design requests, requiring efficient workflow management and prioritization skills.

• Leveraging AI Effectively: Integrating AI design tools meaningfully into the workflow to enhance creativity and efficiency, rather than as a replacement for core design skills.

• International Market Adaptation: Designing visuals that resonate with diverse audiences across Tier-1 markets (US, UK, EU), requiring cultural sensitivity and market awareness.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to explore and master advanced AI tools for image and video generation, becoming a specialist in AI-assisted creative workflows.

• Motion Graphics Specialization: Developing advanced skills in motion design and animation to create more sophisticated visual content for marketing and product demonstrations.

• Brand Strategy Contribution: Potential to influence and contribute to SubSub's overall brand strategy and visual identity development as the company grows.

• Industry Exposure: Gaining deep insights into the creator economy, YouTube's platform dynamics, and the SaaS product development lifecycle through involvement in a dynamic tech company.

📝 Enhancement Note: The challenges presented are common in rapidly growing tech companies. The opportunities for learning and development are significant, particularly in cutting-edge areas like AI design and motion graphics, aligning with the company's innovative focus.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design project from initial brief to final delivery. How do you ensure you meet client needs and deadlines?" (Focus on your self-management and end-to-end ownership.)

• "How do you stay updated with the latest design trends, particularly concerning digital platforms like YouTube and emerging technologies like AI?" (Highlight your commitment to continuous learning and adaptability.)

• "Can you share an example of a challenging design feedback you received and how you incorporated it into your work?" (Demonstrate your collaborative mindset and ability to handle constructive criticism.) Company & Culture Questions:

• "What interests you most about SubSub and our mission to empower YouTube creators?" (Show genuine interest and research into the company's niche.)

• "How do you see your design skills contributing to our growth in Tier-1 markets?" (Connect your expertise to the company's strategic goals.)

• "Describe your ideal work environment and how you thrive in a remote setting." (Align your working style with the company's remote-first culture.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your portfolio, then dive into 2-3 key projects. For each, clearly state the objective, your approach, the tools used, your specific contributions, and the outcome.

• Showcase Process, Not Just Polish: Be ready to walk through your design process, explaining decisions, iterations, and how you handled challenges. This is where your operational thinking shines.

• Quantify Results: If possible, use metrics to demonstrate the impact of your designs (e.g., increased click-through rates for thumbnails, engagement on social posts).

• Highlight AI/Motion Design: Specifically point out projects where you utilized AI tools or motion graphics, explaining the value they added.

• Enthusiasm and Clarity: Present with confidence and clarity, demonstrating passion for design and a clear understanding of the business context.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also the operational skills of independence, strategic thinking, and effective communication required by a lean, growth-focused company.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Genesis/SubSub Breezy HR portal.

• Portfolio Customization: Tailor your portfolio to highlight projects relevant to YouTube, social media, AI-generated content, and marketing materials. Ensure case studies clearly articulate your design process and project ownership.

• Resume Optimization: Update your resume to emphasize your proficiency with Figma, Adobe Suite, Canva, AI design tools, and motion design. Quantify achievements where possible and highlight experience in managing projects independently.

• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing your experience with AI tools and motion graphics. Prepare to present a 1-2 minute overview of your strongest portfolio piece.

• Company Research: Familiarize yourself with SubSub's products, target audience (YouTube creators), and the creator economy landscape. Understand their brand positioning and how visual identity plays a role in their international market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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