Graphic Designer - Typo Global Support Centre

📍 Job Overview

Job Title: Graphic Designer - Typo Global Support Centre

Company: Cotton On Group

Location: Geelong, Victoria, Australia

Job Type: Full-time, Temporary

Category: Marketing Operations / Creative Design

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in supporting Typo's ambitious brand refresh by creating engaging digital and print media designs that embody the brand's personality and strategic direction.

• The Graphic Designer will translate creative briefs into compelling visual assets for marketing collateral, campaigns, and internal communications, ensuring brand consistency across all touchpoints.

• This position requires a strong understanding of typography, layout, and conceptual design principles to deliver innovative solutions that capture the brand's unique DNA.

• The role emphasizes collaboration with cross-functional teams and brand partners to execute creative strategies effectively, contributing to Typo's global expansion and market positioning.

📝 Enhancement Note: While the original posting is for a Graphic Designer, this enhancement positions it within a Revenue Operations/GTM context by focusing on the strategic impact of design on brand refresh, marketing collateral, and overall brand communication, which directly supports go-to-market strategies and revenue generation through enhanced brand perception and customer engagement. The "Global Support Centre" aspect implies a centralized, operational function supporting broader business objectives.

📈 Primary Responsibilities

• Develop and execute creative design concepts for a wide range of marketing collateral, including digital assets (social media graphics, web banners, email templates) and print materials (packaging, point-of-sale displays, brochures).

• Translate complex design briefs and brand DNA into visually compelling and strategically aligned creative campaigns that resonate with the target audience.

• Collaborate closely with marketing, product development, and brand management teams to ensure design output aligns with business objectives and go-to-market strategies.

• Maintain brand consistency and visual integrity across all design projects, adhering to brand guidelines and evolving brand refresh requirements.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines within a dynamic, fast-paced retail environment.

• Contribute innovative design solutions and ideas during creative brainstorming sessions, pushing the boundaries of visual communication for the Typo brand.

• Prepare final artwork files for production, ensuring accuracy and adherence to technical specifications for both digital and print outputs.

• Stay abreast of industry design trends, competitor activities, and emerging technologies to inform creative approaches and maintain a competitive edge for the brand.

📝 Enhancement Note: These responsibilities are framed to highlight the strategic and operational aspects of graphic design within a GTM context, emphasizing brand consistency, campaign execution, and cross-functional collaboration, which are critical for revenue operations and marketing effectiveness.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Conceptual & Strategic Design: Proven ability to develop strong conceptual ideas and translate them into effective design solutions that align with brand strategy and marketing objectives.

• Typography & Layout Mastery: High-level proficiency in layout design, composition, and typography to create visually appealing and impactful designs.

• Adobe Creative Suite Proficiency: Expert command of Adobe Photoshop, InDesign, and Illustrator for creating and manipulating graphics, layouts, and final artwork.

• Mac OS Expertise: Seamless navigation and utilization of the Mac OS environment for design workflows.

• Brand Understanding: Ability to interpret design briefs and understand brand DNA to ensure all creative output meets brand expectations and reinforces brand identity.

• Time Management & Organization: Excellent planning, organization, and time management skills to effectively manage multiple projects and meet critical deadlines.

• Interpersonal & Communication Skills: Strong ability to communicate design concepts, provide and receive constructive feedback, and collaborate effectively within a team and with stakeholders.

Preferred Skills:

• Experience with motion graphics or animation software (e.g., Adobe After Effects) for digital content.

• Familiarity with UI/UX principles for web and app design.

• Experience in a fast-paced retail or consumer goods environment.

• Knowledge of pre-press and print production processes.

• Portfolio showcasing a diverse range of successful design projects, particularly in brand refresh or campaign development.

📝 Enhancement Note: The required skills are tailored to emphasize strategic application of design principles, technical proficiency with essential design software, and the ability to operate effectively within a commercial, brand-driven environment, aligning with the operational needs of a GTM function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Design Showcase: Demonstrate a range of conceptual thinking through diverse projects, illustrating problem-solving skills and strategic design application.

• Brand Refresh Case Studies: Include examples of past brand refresh initiatives or campaigns where you successfully evolved or maintained brand identity, showcasing before-and-after scenarios and strategic rationale.

• Digital & Print Integration: Present a portfolio that clearly shows proficiency in designing for both digital platforms (web, social media, email) and print media (packaging, POS, collateral), highlighting adaptability.

• Typography & Layout Excellence: Highlight specific projects that exemplify strong typographic hierarchy, visual balance, and effective layout composition.

• Process & Workflow Documentation: Where applicable, provide insights into your design process, including brief interpretation, concept development, iteration, and final execution stages.

Process Documentation:

• Brief Interpretation Workflow: Candidates should be prepared to discuss their systematic approach to dissecting and understanding design briefs, identifying key objectives and constraints.

• Design Iteration & Feedback Integration: Demonstrate a structured process for incorporating feedback and iterating on designs to achieve optimal results, particularly in collaborative settings.

• Final Artwork Preparation Standards: Showcase a meticulous process for preparing final files for production, ensuring accuracy in color, resolution, and file format for both digital and print outputs.

📝 Enhancement Note: This section emphasizes the need for a portfolio that proves not just creative output but also a structured, strategic, and efficient design process, crucial for operational roles that require consistent, high-quality deliverables aligned with business goals.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: A competitive remuneration package commensurate with experience and skills.

• Flexible Working Options: Opportunities for flexible work arrangements to support work-life balance.

• People-First Leave Initiatives: Generous leave policies designed to prioritize employee well-being.

• World-Class Support Centre: Access to state-of-the-art facilities including an in-house restaurant and a wellness centre.

• Wellness Amenities: Free gym access and holistic health services within the wellness centre.

• Subsidised Onsite Childcare: Convenient and affordable childcare services available at the support centre.

• Significant Brand Discounts: 50% discount across all Cotton On Group brands (Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie, Supre).

• 24/7 Wellness Support: Comprehensive support for mental health, relationships, and family matters.

• Career Growth: Opportunities for local and global career advancement within the Cotton On Group.

• Additional Discounts: Subsidised discounts on medical, travel, financial services, and more.

• Performance Incentives: Recognition and rewards through performance and peak season incentives.

• Returnity Program: Paid program to support new parents transitioning back to work.

• Dog-Friendly Workplace: A welcoming environment where employees can bring their dogs to work.

• Team Connection: Regular recognition and team-building events.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with potential for flexibility depending on project needs and approved flexible work arrangements.

📝 Enhancement Note: Salary has been estimated based on typical mid-level graphic design roles in Australia, specifically Geelong, and adjusted for the temporary contract nature of the role. The benefits are directly pulled from the provided text and highlighted for their appeal to creative professionals seeking work-life balance and perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Fashion, Lifestyle, Stationery, Gifting)

Company Size: Large (20,000+ employees globally)

Founded: 2004 (Cotton On Group)

Team Structure:

• Operations Focus: This role is part of the Typo Global Support Centre, suggesting a centralized operational hub that supports the global brand.

• Creative Hub: The Graphic Designer will likely be part of a broader creative or marketing team, working closely with brand managers, copywriters, and other marketing specialists.

• Cross-Functional Collaboration: Expect to collaborate regularly with product teams, e-commerce specialists, and potentially international market representatives to ensure cohesive brand messaging.

Methodology:

• Brand-Centric Approach: The company emphasizes a strong brand identity and purpose ("make a positive difference"). Design work is expected to align with this ethos and the specific personality of the Typo brand.

• Data-Informed Creativity: While creativity is paramount, design decisions are likely influenced by performance metrics and customer engagement data, especially for digital assets.

• Agile & Responsive: Given the fast-paced retail environment and the current brand refresh, the team likely operates with agility, responding quickly to market trends and business needs.

Company Website: cottonongroup.com.au

📝 Enhancement Note: This section contextualizes the role within the large, global Cotton On Group, highlighting the retail industry, the operational nature of the Support Centre, and the likely collaborative and brand-focused culture.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level individual contributor position within the creative and marketing operations function. It offers a chance to gain significant experience in brand development and execution for a globally recognized brand.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or Marketing Manager within the Typo brand's support centre structure.

Operations Impact: The Graphic Designer's work directly impacts the visual representation of the Typo brand, influencing customer perception, engagement, and ultimately, sales. Effective design is crucial for executing marketing campaigns, driving traffic (online and in-store), and reinforcing brand loyalty during a critical brand refresh period.

Growth Opportunities:

• Specialization: Potential to specialize in areas like digital design, packaging design, or campaign creative development.

• Leadership: With strong performance and experience, opportunities may arise for senior designer roles or team lead positions within the creative department.

• Brand Expansion: Exposure to multiple brands within the Cotton On Group could lead to broader creative roles across the organization.

• Skill Development: Ongoing opportunities to learn new design techniques, software, and contribute to strategic brand initiatives.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a career trajectory, emphasizing its contribution to operational success (brand perception, sales) and outlining clear pathways for professional development within the Cotton On Group structure.

🌐 Work Environment

Office Type: Hybrid work environment, with a significant presence at the state-of-the-art Global Support Centre in Geelong.

Office Location(s):

• Geelong, Victoria, Australia: The primary work location for the support centre, offering comprehensive amenities.

Workspace Context:

• Collaborative Hub: The Support Centre is designed to foster collaboration, with modern workspaces, meeting rooms, and common areas.

• Creative Resources: Access to advanced design tools and technology within the creative team's environment.

• Employee Well-being Focus: The environment is geared towards employee well-being, with a free gym, holistic health services, and a dog-friendly policy, promoting a positive and productive atmosphere for creative work.

Work Schedule:

• The role is full-time, typically around 40 hours per week. While a hybrid model is implied, specific in-office days will likely be determined by team needs and manager guidance, balancing collaborative requirements with individual focused work.

📝 Enhancement Note: The description highlights the hybrid nature and the comprehensive facilities at the Geelong Support Centre, framing it as a modern, employee-centric environment conducive to creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with the Typo brand.

• Portfolio Presentation: An opportunity to present a curated selection of your work, discussing your process, strategic thinking, and impact on previous projects. Be prepared to highlight relevant brand refresh or campaign work.

• Technical Assessment: Potential for a design challenge or skills test to evaluate proficiency in Adobe Creative Suite and conceptual abilities under timed conditions.

• Behavioral & Team Fit Interviews: Discussions with the hiring manager and potential team members to assess your problem-solving skills, collaborative approach, time management, and cultural fit within the Typo and Cotton On Group environment.

• Final Interview: May involve senior stakeholders to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in conceptualization, typography, layout, and brand application, especially those relevant to retail or brand refresh initiatives.

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your design process, and the measurable outcomes or impact.

• Highlight Brand DNA: Showcase how you've interpreted and applied brand guidelines, or how you've contributed to evolving brand identity.

• Showcase Versatility: Include examples of both digital and print work if possible, demonstrating your ability to adapt to different media.

• Technical Excellence: Ensure all presented work is high-resolution and professionally presented.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and dissect the brief. Ask clarifying questions if possible.

• Time Management: Allocate your time effectively across concept development, design execution, and final presentation.

• Strategic Rationale: Be prepared to explain the "why" behind your design choices, linking them back to the brief and potential business objectives.

• Presentation Clarity: Structure your presentation logically and communicate your ideas clearly and concisely.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific stages of the interview process, with a strong emphasis on portfolio demonstration and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For raster image editing, digital art, and complex photo manipulations.
  • InDesign: For page layout and desktop publishing of marketing collateral, brochures, and internal documents.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• Mac OS: The primary operating system for design work.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design role, but awareness of how designs are deployed via marketing automation platforms or CRM systems could be beneficial for understanding campaign context.

📝 Enhancement Note: This section details the essential software and operating system proficiency expected, aligning with standard requirements for graphic design roles in creative and marketing operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and deliver fresh, impactful design solutions.

• Brand Stewardship: A deep respect for and commitment to upholding and enhancing the Typo brand identity and its evolving narrative.

• Collaboration & Teamwork: A proactive and supportive approach to working with colleagues across different functions to achieve shared goals.

• Efficiency & Precision: A commitment to delivering high-quality work accurately and on time, demonstrating attention to detail in all aspects of design production.

• Positive Impact: Aligning with the Cotton On Group's purpose of making a positive difference, extending this ethos into the creative output and team interactions.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and e-commerce teams to ensure design efforts are strategically aligned and effectively executed across all channels.

• Constructive Feedback Culture: An environment where design ideas are openly discussed, and feedback is given and received constructively to refine creative output.

• Shared Vision: A collective effort to contribute to the brand's refresh and global expansion, ensuring all team members are working towards a unified creative vision.

📝 Enhancement Note: This section elaborates on the implied cultural values and collaboration styles, connecting them to the operational context of a brand refresh and a global retail organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Refresh with Existing DNA: Effectively merging the new brand direction with Typo's established personality and customer expectations.

• High-Volume Output: Meeting the demands of a global brand refresh requires consistent, high-quality design output under tight deadlines.

• Cross-Cultural Adaptation: Designing assets that are effective and culturally relevant across diverse international markets.

• Evolving Digital Landscape: Staying ahead of rapid changes in digital design trends and platform requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.

• Brand Strategy Workshops: Gaining insights into broader brand management and marketing strategy.

• Cross-Brand Exposure: Learning about the creative approaches and operational nuances of other brands within the Cotton On Group.

• Mentorship: Potential for guidance from senior designers or creative leads within the organization.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and company context, framing them as opportunities for skill development and professional growth within the operations and creative sphere.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing marketing collateral for a brand undergoing a significant refresh, balancing new strategic direction with established brand equity?" (Prepare to discuss your process, research methods, and how you'd ensure consistency.)

• "Describe a time you had to translate a complex brief into a compelling visual campaign. What was your process, and what was the outcome?" (Focus on your strategic thinking, problem-solving, and ability to deliver impactful results.)

Company & Culture Questions:

• "What excites you about the Typo brand and its mission to become a global leader in its category?" (Research Typo's products, target audience, and current brand positioning.)

• "How do you approach collaboration within a creative team and with non-design stakeholders?" (Highlight your communication skills, ability to give and receive feedback, and understanding of cross-functional needs.)

Portfolio Presentation Strategy:

• Case Study Focus: Structure your presentation around key projects, detailing the brief, your strategic design process, challenges, solutions, and measurable results (if applicable).

• Highlight Brand Refresh Experience: If you have experience with brand refreshes or rebrands, emphasize these projects and your role in them.

• Technical Proficiency Demonstration: Be ready to discuss the tools and techniques you used in your projects.

• Conciseness and Clarity: Keep your presentation focused, engaging, and within the allotted time.

📝 Enhancement Note: These tailored questions and preparation tips are designed to help candidates anticipate interview inquiries and effectively showcase their suitability for a strategic design operations role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Oracle Cloud link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate conceptual thinking, strategic brand application, and proficiency in both digital and print design. Prioritize any work related to brand refreshes or campaign development.

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Mac OS, and your ability to manage projects from brief to completion, using keywords like "Graphic Design," "Brand Identity," "Marketing Collateral," and "Digital Media."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and the impact of your work. Prepare to discuss how you would contribute to Typo's brand refresh.

• Company Research: Thoroughly research the Cotton On Group, Typo's brand identity, its current market position, and its stated purpose. Understand their values and recent marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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