Graphic Designer till ICA Reklam

📍 Job Overview

Job Title: Graphic Designer till ICA Reklam

Company: ICA Gruppen

Location: Kungälv, Västra Götaland County, Sweden

Job Type: Full-time, Temporary (12-month contract)

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 15, 2026

Experience Level: 2-5 years

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• This role is a 12-month temporary position supporting the Maxi profile within ICA Reklam, Sweden's largest in-house agency.

• The Graphic Designer will be responsible for a wide range of tasks, from concept development and idea generation to pure production assignments across various print and digital channels.

• The position requires a strong understanding of the creative process, with a focus on both digital, motion, and print communication.

• The ideal candidate is a creative team player, adept at delivering high-quality work across multiple channels, and comfortable functioning as a natural sounding board for colleagues and clients.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities clearly indicate a blend of creative design, production, and client/stakeholder interaction, positioning this role within a broader GTM (Go-To-Market) support function. The emphasis on "Maxi profil" suggests a focus on B2C marketing campaigns for ICA's largest retail format. The temporary nature implies a need for immediate impact and efficient onboarding.

📈 Primary Responsibilities

• Develop and execute creative concepts and design solutions for ICA Maxi's marketing campaigns across print and digital platforms.

• Produce high-quality graphic assets for various channels, including web, social media, in-store materials, and advertising.

• Collaborate closely with internal stakeholders, including marketing teams, product managers, and other creative professionals, to understand project requirements and deliver effective visual communication.

• Manage production workflows, ensuring timely delivery of assets while maintaining brand consistency and quality standards.

• Act as a creative liaison, providing design expertise and strategic input to colleagues and clients, translating business needs into compelling visual narratives.

• Contribute to the overall creative process, from initial brainstorming and concept development to final artwork and production.

• Maintain and adhere to ICA's brand guidelines across all design outputs, ensuring a cohesive and recognizable brand presence.

• Adapt design approaches to suit a dynamic work environment with a broad spectrum of client assignments, requiring both creativity and technical proficiency.

📝 Enhancement Note: The core responsibilities are fleshed out to emphasize the end-to-end nature of the design process, from ideation through to final production and stakeholder management, which is typical for in-house agency roles supporting large retail brands. The mention of "Maxi profile" and "various print and digital channels" implies a need for versatility in design execution.

🎓 Skills & Qualifications

Education:

• Education from relevant institutions such as YRGO, Berghs, or equivalent programs in Graphic Design, Visual Communication, or Communication Design. Experience:

• Minimum of 3 years of experience as a Graphic Designer, Graphic Artist, or Final Artist.

• Proven experience in handling diverse design projects with a broad scope, demonstrating both creative flair and strong craftmanship. Required Skills:

• Exceptional proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong understanding of graphic design principles, typography, layout, and color theory.

• Expertise in visual communication across digital, motion, and print media.

• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

• Excellent problem-solving skills and a pragmatic, solution-oriented attitude.

• Strong attention to detail combined with a broad perspective to understand project objectives.

• Natural ability to act as a sounding board and communicate effectively with colleagues and clients. Preferred Skills:

• Previous experience working with ICA Reklam or another in-house agency/advertising agency.

• Experience in concept and idea development for marketing campaigns.

• Familiarity with motion graphics software (e.g., After Effects) and video editing basics.

• Understanding of final artwork preparation for various print and digital production processes.

• Experience in retail marketing or FMCG (Fast-Moving Consumer Goods) design.

📝 Enhancement Note: The qualifications are expanded to include specific software proficiencies and conceptual skills beyond basic graphic design, reflecting the role's involvement in "concept and idea work" and "motion communication." The preference for in-house agency experience is highlighted as a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of design experience, demonstrating breadth and depth across digital, motion, and print projects.

• Case studies that highlight your creative process, problem-solving approach, and ability to deliver impactful design solutions for diverse client needs.

• Examples of work that illustrate strong typography, layout, and visual hierarchy.

• Demonstrations of your ability to adapt your design style to different brand identities and campaign objectives.

• Evidence of your proficiency with Adobe Creative Suite and other relevant design tools. Process Documentation:

• The portfolio should implicitly convey your understanding of the design process, from brief interpretation and concept generation to final production and asset delivery.

• Showcase examples where you have effectively collaborated with stakeholders and managed project timelines.

• Include any work that demonstrates your ability to translate strategic objectives into creative visual outputs.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. The requirements are detailed to guide candidates on what ICA Reklam would likely look for – evidence of process, problem-solving, and impact, not just aesthetically pleasing visuals.

💵 Compensation & Benefits

Salary Range:

• Based on regional standards for experienced Graphic Designers in Sweden (Kungälv area), a salary range of 35,000 - 50,000 SEK per month is estimated for a 12-month contract. This range accounts for the specified experience level (3+ years) and the specialized nature of an in-house agency role supporting a major retail brand. Benefits:

• Temporary Contract Benefits: While specific benefits for a 12-month contract may vary, standard Swedish employment practices typically include:

  • Paid time off (semesterdagar) in accordance with Swedish labor laws.
  • Pension contributions as per collective agreements or company policy.
  • Access to workplace health services.

• ICA Gruppen Employee Perks: Potential access to employee discounts on ICA products and services.

• Professional Development: Opportunity to work on high-profile campaigns for a leading brand, offering significant learning and portfolio enhancement.

• Hybrid Work Flexibility: The ability to work remotely one day per week (Fridays) provides a good work-life balance.

Working Hours:

• Full-time employment, typically around 40 hours per week, with a structured hybrid model: 4 days per week in the Kungälv office (Monday-Thursday) and 1 day remote (Friday).

📝 Enhancement Note: A salary estimate is provided based on industry benchmarks for experienced graphic designers in Sweden, adjusted for the temporary nature of the role. Standard Swedish employment benefits are listed, with a note that specific contract terms might apply. The hybrid work arrangement is detailed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail, Consumer Goods, E-commerce, Marketing & Advertising. ICA Gruppen is a leading Nordic retail company with a strong presence in grocery, pharmacy, and home furnishings. ICA Reklam operates as a full-service in-house agency, serving internal clients and contributing to ICA's overall brand strategy and market presence.

Company Size: ICA Gruppen is a large enterprise, employing tens of thousands of individuals across its various business areas. ICA Reklam, as Sweden's largest in-house agency, likely comprises a significant team of creative, strategic, and production professionals.

Founded: ICA's history dates back to the early 20th century, with its current structure evolving over decades. This long-standing presence signifies a stable, established corporate environment with deep-rooted values and a strong market understanding.

Team Structure:

• The Graphic Designer will be part of the "Team Maxi profil," focusing specifically on campaigns and communication for ICA Maxi.

• This team likely includes other designers, copywriters, project managers, and account managers who collaborate on creative briefs and campaign execution.

• The "Maxi profil" team operates within the larger ICA Reklam structure, which functions as a comprehensive advertising agency, offering services across creative development, digital marketing, production, and media planning. Methodology:

• Data-Driven Creativity: ICA Reklam likely leverages customer data and market insights to inform creative strategies and campaign development, ensuring that design efforts are aligned with business objectives and customer preferences.

• Agile Workflow: Given the "växlande tempo" (changing pace) and "bredd av olika uppdrag" (breadth of different assignments), the team likely employs agile or iterative processes to manage projects efficiently and respond to evolving needs.

• Collaborative Ideation: The culture emphasizes teamwork and open communication, encouraging brainstorming and cross-functional input to foster innovative solutions.

Company Website: https://karriar.icagruppen.se/se/sv

📝 Enhancement Note: The company context is enriched by detailing ICA Gruppen's industry position and the specific function of ICA Reklam as a large in-house agency. The team structure and operational methodology are inferred to reflect typical agency environments supporting major retail brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level, requiring autonomy and the ability to act as a creative partner. It's a specialized role within marketing communications, contributing directly to GTM efforts for a major retail brand.

Reporting Structure: The Graphic Designer will report to a manager within the "Team Maxi profil," likely an Account Manager or Creative Lead responsible for the Maxi brand's communication. This manager will oversee project assignments, provide feedback, and guide professional development.

Operations Impact: The work directly influences customer perception, brand engagement, and ultimately, sales for ICA Maxi. Effective graphic design is crucial for communicating promotions, product launches, and brand values, thereby supporting the company's revenue generation and market competitiveness.

Growth Opportunities:

• Specialization: Deepen expertise in retail marketing design, digital campaign execution, or motion graphics within the context of a large, established brand.

• Portfolio Expansion: Gain significant experience working on diverse, high-profile campaigns for a leading Swedish retailer, building a robust portfolio.

• Internal Mobility: For candidates who excel, there may be opportunities for longer-term positions within ICA Reklam or other departments within ICA Gruppen, potentially moving into senior design roles, art direction, or project management.

• Skill Development: Continuous learning through hands-on experience with various campaign types, digital tools, and collaboration with seasoned marketing professionals.

📝 Enhancement Note: The career analysis focuses on the specific trajectory for a creative professional within a large corporate in-house agency, highlighting the impact on GTM and potential for growth within ICA.

🌐 Work Environment

Office Type: The role is based at ICA Gruppen's office in Kungälv, which likely offers a modern, professional workspace designed to foster collaboration and creativity.

Office Location(s): The primary work location is Kungälv, Sweden. The hybrid model allows for some flexibility, with remote work permitted on Fridays. This setup is common for roles that benefit from in-person collaboration during key workdays while offering personal flexibility.

Workspace Context:

• Collaborative Hub: The office environment is expected to be dynamic, with opportunities to interact with a diverse team of creative professionals, project managers, and marketing specialists.

• Creative Tools & Technology: Access to industry-standard design software and hardware, along with potential internal systems for project management and asset sharing.

• Brand Immersion: Working within ICA Reklam provides a unique opportunity to be immersed in the brand's visual identity and marketing strategies, fostering a deep understanding of its communication ecosystem.

Work Schedule: A standard full-time work schedule is expected, with the hybrid model allowing for structured in-office collaboration and remote work flexibility. Specific daily hours within the Monday-Thursday office days would be confirmed during the hiring process.

📝 Enhancement Note: The description of the work environment emphasizes the collaborative and creative aspects typical of an agency setting, while also detailing the hybrid work model and its implications for daily operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted CVs and portfolios to assess qualifications and creative fit.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, discussing key projects, their creative process, and problem-solving approaches. This may include a practical design task or case study focusing on retail marketing challenges.

• Team/Stakeholder Interviews: Meetings with the hiring manager (Marie Engqvist) and potentially other team members to evaluate collaboration style, communication skills, and cultural alignment.

• Final Interview: A discussion to confirm understanding of the role, expectations, and to address any remaining questions before an offer is made.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in graphic design, visual communication, and campaign execution across print and digital channels. Prioritize work relevant to retail or consumer goods if possible.

• Showcase Process: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the impact or results of your design.

• Highlight Versatility: Include examples that show your ability to work with different styles, tones, and formats, demonstrating your adaptability.

• Quantify Impact: If possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, successful campaign launch).

• Technical Proficiency: Ensure your portfolio clearly shows your mastery of Adobe Creative Suite and any motion graphics or prototyping tools you utilized.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a concept or mock-up for an ICA Maxi campaign.

• Practice articulating your design rationale clearly and concisely, focusing on how your solutions meet strategic objectives.

• Research current trends in retail marketing and graphic design to inform your approach and demonstrate your industry awareness.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their portfolio and prepare for interview challenges, tailored to the specific requirements of a graphic design role within a corporate agency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design and production tasks.

• Motion Graphics Software: Proficiency in Adobe After Effects is highly desirable for creating animated graphics and video content.

• Prototyping Tools: Familiarity with tools like Adobe XD or Figma may be beneficial for digital design and user interface elements.

Analytics & Reporting:

• While not a primary focus, an understanding of how design impacts key metrics (e.g., click-through rates, engagement, conversion) will be beneficial. Familiarity with basic analytics platforms might be a plus. CRM & Automation:

• Not directly applicable to a graphic design role, but an understanding of how design assets are used within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The tools section is specific to the graphic design discipline, emphasizing the core Adobe suite and desirable additions like motion graphics and prototyping software.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and serving the customer, ensuring that all communication efforts are customer-centric.

• Creativity & Innovation: Encouraging fresh ideas and innovative approaches to design and communication challenges.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together to achieve common goals, valuing diverse perspectives.

• Efficiency & Delivery: A commitment to producing high-quality work efficiently and meeting deadlines, crucial for an agency environment.

• Brand Stewardship: A deep respect for and dedication to maintaining and enhancing the ICA brand identity.

Collaboration Style:

• Cross-functional Integration: The team likely works closely with marketing, sales, and production departments, requiring strong communication and collaboration skills.

• Feedback Culture: An open environment where constructive feedback is regularly exchanged to refine creative work and improve processes.

• Agile and Responsive: The ability to adapt quickly to changing project needs and client requests, maintaining a proactive and flexible approach.

📝 Enhancement Note: The culture and values are inferred from ICA's established corporate identity and the nature of an in-house advertising agency, focusing on collaboration, efficiency, and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing a high volume of diverse design requests within tight deadlines for a major retail brand.

• Brand Consistency: Ensuring all creative output adheres strictly to ICA's brand guidelines while still being innovative and engaging.

• Balancing Creativity and Strategy: Translating business objectives and strategic briefs into effective creative solutions that resonate with the target audience.

• Adapting to Evolving Media: Staying current with new digital platforms, design trends, and evolving customer communication preferences.

Learning & Development Opportunities:

• Retail Marketing Expertise: Gaining in-depth knowledge of retail marketing strategies and the specific communication needs of a large supermarket chain.

• Campaign Management: Exposure to the end-to-end process of major marketing campaigns, from concept to execution.

• Digital & Motion Design: Opportunities to hone skills in digital design, social media content creation, and motion graphics.

• Cross-functional Collaboration: Developing strong communication and stakeholder management skills by working with various departments and teams.

📝 Enhancement Note: Challenges are framed around the demands of a high-volume, fast-paced agency environment supporting a large brand, while growth opportunities focus on skill expansion and industry-specific knowledge acquisition.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your workload?" (Tests time management, prioritization, and stress handling)

• "Walk us through your process for developing a creative concept for a new marketing campaign. How do you ensure it aligns with client objectives?" (Assesses creative process, strategic thinking, and client focus)

• "How do you approach incorporating feedback from stakeholders, especially when it differs from your initial design vision?" (Evaluates collaboration, communication, and adaptability) Company & Culture Questions:

• "What excites you most about working for ICA Reklam and specifically supporting the ICA Maxi brand?" (Assesses motivation and cultural fit)

• "How do you stay updated on the latest design trends and technologies, and how do these influence your work?" (Gauges industry awareness and continuous learning)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Evaluates teamwork and interpersonal skills) Portfolio Presentation Strategy:

• Storytelling is Key: Don't just show the final images; tell the story behind each project. Explain the problem, your solution, and the outcome.

• Focus on Impact: Highlight how your design contributed to the client's goals. Use data or specific examples if available.

• Showcase Your Process: Briefly explain your steps, from initial research and sketching to final execution.

• Be Ready for Questions: Anticipate questions about your choices, techniques, and challenges faced.

• Tailor to ICA: If possible, include a project that demonstrates an understanding of retail marketing or consumer brands.

📝 Enhancement Note: Interview preparation advice is tailored to a creative role, emphasizing portfolio presentation, process articulation, and strategic thinking relevant to marketing and advertising.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the ICA Gruppen careers website.

• Portfolio Customization: Ensure your portfolio prominently features your best work in graphic design, visual communication, and campaign execution across print and digital media. Highlight any relevant retail or FMCG projects.

• Resume Optimization: Clearly articulate your 3+ years of experience as a Graphic Designer, emphasizing your proficiency in Adobe Creative Suite and any experience with motion graphics or final art. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your design process, creative problem-solving skills, and how you handle feedback and collaboration during interviews. Practice presenting 2-3 key portfolio pieces in detail.

• Research ICA & ICA Maxi: Familiarize yourself with ICA Gruppen's brand, values, and the specific marketing efforts for ICA Maxi to demonstrate your understanding and enthusiasm for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.