Graphic Designer - SaaS

📍 Job Overview

Job Title: Graphic Designer - SaaS

Company: Alpega Group

Location: Sant Cugat, Barcelona, Spain

Job Type: Employee

Category: Marketing / Creative & Media / Art & Design

Date Posted: April 15, 2026

Experience Level: Mid-level

Remote Status: Hybrid

🚀 Role Summary

• Design visually compelling assets for a range of digital marketing initiatives, including social media, email campaigns, and web content.

• Translate complex data and business insights into clear, engaging visual narratives through infographics and charts.

• Develop professional editorial content such as reports, guides, and one-pagers that are both informative and aesthetically pleasing.

• Create impactful materials for events, trade shows, and client presentations to enhance brand presence and engagement.

• Leverage cutting-edge AI tools to generate, refine, and innovate visual content, pushing creative boundaries and improving efficiency.

📝 Enhancement Note: This role is focused on B2B SaaS marketing within the logistics sector. The ideal candidate will be adept at translating technical information into accessible visual designs, with a strong emphasis on data visualization and digital campaign assets.

📈 Primary Responsibilities

• Design and produce a variety of digital assets for marketing campaigns, including social media posts (carousels, attention-grabbing visuals), blog graphics, website banners, and email headers.

• Create engaging editorial content such as whitepapers, case studies, guides, and one-pagers, ensuring clear information hierarchy and visual appeal.

• Develop high-impact pitch decks and presentation templates that effectively communicate value propositions to B2B clients and stakeholders.

• Utilize data visualization techniques to transform raw data into clear, compelling charts, infographics, and visual stories that drive understanding and engagement.

• Design and develop materials for events, conferences, and trade shows, including booth graphics, signage, digital displays, and branded collateral.

• Expertly employ AI tools for content generation, image enhancement, illustration creation, and rapid exploration of creative concepts to expedite the design process.

• Collaborate with marketing and content teams to ensure brand consistency and alignment across all visual communications.

• Build and maintain PowerPoint templates that are user-friendly for non-designers while maintaining high aesthetic standards.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling diverse B2B marketing collateral, with a specific emphasis on AI tool proficiency and data visualization for a SaaS company in the logistics industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skills in graphic design, visual communication, or a related field is essential.

Experience: Mid-level experience is required, with a focus on designing for B2B industries, particularly within the SaaS or technology sectors. Experience in the logistics industry is a plus.

Required Skills:

• Proven experience in graphic design, with a strong portfolio showcasing B2B SaaS or professional/tech industry work.

• Excellent editorial design skills, with the ability to structure and design long-form content for readability and engagement.

• Solid understanding of data visualization principles and the ability to translate data into clear, compelling graphics.

• Proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Expertise in Figma for collaborative design workflows and UI/UX elements.

• Advanced proficiency and practical experience with AI tools for visual content creation, image generation, and enhancement.

• Strong understanding of social media content creation best practices for B2B audiences, focusing on engagement and impact.

• Fluent written and spoken English is mandatory for effective communication with international teams and content creation.

Preferred Skills:

• Experience in designing impactful presentation templates and pitch decks that differentiate.

• Familiarity with creating event materials, including booth graphics, signage, and promotional items.

• Basic understanding of Spanish language for potential collaboration with local teams.

📝 Enhancement Note: The requirement for "expert-level use of AI tools" suggests a forward-thinking company integrating advanced technology into its creative workflows. Fluent English is critical due to the international nature of Alpega Group.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates relevant B2B design experience, with a specific focus on the SaaS and technology sectors.

• Examples of editorial design work, showcasing the ability to structure and present complex information effectively in reports, guides, or whitepapers.

• A strong selection of social media graphics, including examples of engaging content, carousels, and visuals designed to capture attention.

• Case studies or examples of data visualization projects, illustrating the ability to convert data into clear, impactful infographics and charts.

• Demonstrations of proficiency with AI tools for content creation, showcasing innovative applications and refined outputs.

Process Documentation:

• Evidence of ability to manage design projects from concept to completion, including brief interpretation, concept development, iteration, and final delivery.

• Examples of how design processes have been optimized for efficiency or effectiveness, especially when working with tight deadlines or complex briefs.

• Demonstrations of collaboration within a team environment, showing how design assets were integrated into broader marketing campaigns or projects.

📝 Enhancement Note: The emphasis on a portfolio with specific B2B SaaS, editorial, social media, and AI-generated content indicates that candidates will be assessed on their practical application of these skills in a business context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with expertise in B2B SaaS, Adobe Suite, Figma, and AI tools in the Barcelona metropolitan area, a competitive salary range is estimated between €30,000 - €45,000 annually. This range accounts for the hybrid work model, required skills, and the company's international presence.

Benefits:

• Competitive salary package.

• Additional legal benefits applicable in Spain.

• Health insurance.

• Home allowance.

• Hybrid work model (3 days in office, 2 days remote).

• Permanent contract.

• Opportunities to work in an international environment with over 40 nationalities.

• Supportive, multicultural team environment that values creativity.

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid model allowing for 2 days of remote work and 3 days in the office. This structure supports work-life balance while maintaining collaborative team interaction.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Barcelona, Spain, considering the listed benefits and the mid-level experience requirement. Specific details on "additional legal benefits" should be clarified with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transport Platform / Logistics Technology (SaaS). Alpega Group operates in a dynamic B2B SaaS environment, aiming to optimize the logistics sector through digital solutions. This industry demands clear communication of complex services and tangible value to both shippers and carriers.

Company Size: Alpega Group has approximately 500 collaborators, indicating a well-established but agile organization with a significant international footprint. This size suggests a structured environment with opportunities for cross-functional collaboration and potential for growth.

Founded: Alpega Group's founding date is not explicitly stated, but its operation includes established brands like Teleroute and Wtransnet, implying a history rooted in providing digital freight exchange services. This background suggests a company that understands market needs and has evolved with technology.

Team Structure:

• The Graphic Designer will join the Creative & Content team, which is part of the broader Marketing department.

• This role is likely to report to a Marketing Manager or Creative Lead, with close collaboration with content creators, digital marketers, and potentially product marketing teams.

Methodology:

• The Creative & Content team likely employs a project-based workflow, using agile principles for campaign development and asset creation.

• Emphasis is placed on data-driven design, where insights are used to inform visual strategies and measure campaign effectiveness.

• Continuous learning and adoption of new technologies, such as advanced AI tools, are integral to their creative process.

Company Website: https://www.alpegagroup.com/en/

📝 Enhancement Note: The company's focus on logistics technology and its international presence (40+ nationalities) suggest a diverse and dynamic work environment where clear, impactful communication through design is crucial for business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-level, indicating that candidates are expected to work with a degree of autonomy, manage their own projects, and contribute significantly to campaign execution. It's a step beyond entry-level, requiring established skills and a track record of delivering professional design work.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead within the Marketing department. This structure allows for guidance and strategic direction while providing opportunities for independent work on specific creative briefs.

Operations Impact: As a Graphic Designer, the impact is primarily on enhancing brand perception, improving the engagement of marketing collateral, and ensuring clear communication of Alpega Group's value proposition in the B2B SaaS logistics market. Effective design directly supports marketing campaign success, lead generation, and overall brand coherence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like data visualization, AI-driven design, or B2B SaaS branding.

• Cross-functional Exposure: Potential to collaborate with and learn from other marketing functions (content, digital, product marketing) and even other departments.

• Project Leadership: With proven performance, opportunities may arise to lead design aspects of larger campaigns or take on more strategic design initiatives.

• Industry Knowledge: Gain in-depth understanding of the logistics and SaaS industries, enhancing design relevance and impact.

📝 Enhancement Note: The role offers a solid foundation in B2B SaaS design within a growing international company, with clear pathways for skill development and increased responsibility in a marketing-focused creative role.

🌐 Work Environment

Office Type: The company operates a hybrid model, with a specified 3 days per week in the office at their Sant Cugat, Barcelona location. This suggests a modern office setup designed to foster collaboration and team interaction.

Office Location(s): The primary office is located in Sant Cugat, Barcelona, Spain (08195). This area is known for its business parks and accessibility, offering a professional working environment outside the immediate city center.

Workspace Context:

• The office environment is expected to be collaborative, with opportunities for designers to interact with marketing colleagues, share ideas, and receive feedback.

• Access to necessary design tools and technology, including Adobe Creative Suite, Figma, and AI platforms, will be provided.

• The multicultural aspect of Alpega Group suggests an inclusive and diverse workplace atmosphere.

Work Schedule: The role typically involves standard working hours (approximately 40 hours per week), with the flexibility of a hybrid model. This schedule allows for focused work both in the office and remotely, supporting productivity and work-life balance.

📝 Enhancement Note: The hybrid model is a key feature, balancing in-person collaboration with the flexibility of remote work, common in modern tech and creative industries.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio, with a specific focus on B2B SaaS experience, editorial design, social media content, and AI tool usage.

• Technical Interview: Likely involving a discussion about your design process, tool proficiency (Adobe Suite, Figma, AI), and how you approach creative challenges. You may be asked to walk through specific portfolio pieces.

• Design Challenge/Case Study: A practical exercise or case study where you might be asked to design a specific asset (e.g., a social media campaign concept, an infographic based on provided data, or a pitch deck slide). This will assess your ability to meet brief requirements and apply your skills.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members or managers to assess your collaboration style, communication skills, and how you align with Alpega Group's values and international culture.

Portfolio Review Tips:

• Tailor Your Portfolio: Ensure your portfolio prominently features work relevant to B2B SaaS, editorial design, and social media campaigns. Highlight projects where you've used AI tools effectively.

• Showcase Data Visualization: Include clear examples of how you've translated data into impactful visuals.

• Tell the Story: For each project, briefly explain the brief, your role, your design process, the challenges faced, and the results achieved (if measurable).

• Highlight AI Proficiency: Dedicate a section or clearly label projects that demonstrate your advanced use of AI tools in the design workflow.

• English Focus: Since fluent English is a requirement, ensure your portfolio descriptions and any accompanying materials are well-written and professional.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Ask clarifying questions if needed.

• Focus on Core Skills: Prioritize demonstrating your proficiency in the required tools (Adobe Suite, Figma) and your ability to meet the specific demands of B2B SaaS design and data visualization.

• AI Integration: Be prepared to discuss how you would leverage AI tools within the context of the challenge to enhance efficiency or creativity.

• Presentation: Practice presenting your work and thought process concisely and clearly. Be ready to explain your design decisions and rationale.

📝 Enhancement Note: Applicants should prepare to demonstrate not just design skills but also an understanding of B2B SaaS marketing objectives and a strong command of AI tools within their creative process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop are essential for professional graphic design, layout, and image manipulation.

• Figma: A collaborative interface design tool crucial for UI/UX elements, prototyping, and team-based design workflows.

• AI Tools: Expert-level proficiency is required for generating images, enhancing photography, creating illustrations, and exploring creative concepts. Specific platforms may include Midjourney, DALL-E, Stable Diffusion, or similar advanced generative AI applications.

Analytics & Reporting: While not a direct responsibility for the graphic designer, understanding how design impacts campaign performance (e.g., click-through rates on banners, engagement on social media) is beneficial. Familiarity with analytics dashboards that showcase visual asset performance could be a plus.

CRM & Automation: No direct CRM or automation tool proficiency is explicitly required for this design role, but understanding how designed assets are deployed within marketing automation platforms or CRM-driven campaigns may provide valuable context.

📝 Enhancement Note: The explicit mention of "expert-level use of AI tools" alongside industry-standard design software like Adobe Creative Suite and Figma indicates a strong focus on leveraging cutting-edge technology in the creative process.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Alpega Group values fresh perspectives and encourages creative exploration, particularly through the use of advanced tools like AI.

• Efficiency & Impact: Designs are expected to be not only visually appealing but also effective in communicating complex ideas simply and driving business outcomes in a B2B SaaS context.

• Collaboration: A supportive, multicultural team environment emphasizes teamwork and shared learning across diverse nationalities.

• Data-Driven Approach: Understanding how design contributes to measurable marketing success and using insights to inform creative decisions.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing teams, content creators, and potentially sales or product teams to ensure brand consistency and campaign alignment.

• Feedback Culture: An environment that encourages constructive feedback exchange to refine designs and improve outcomes.

• Knowledge Sharing: Opportunities to share best practices, new techniques, and learnings, especially concerning AI tools and design trends.

📝 Enhancement Note: The emphasis on creativity, efficiency, and collaboration within a multicultural setting points to a dynamic and inclusive work environment where designers can contribute meaningfully and grow.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying complex B2B SaaS and logistics concepts into clear, engaging visual communications for a business audience.

• AI Integration Nuances: Mastering the effective and ethical integration of AI tools into a professional design workflow, ensuring quality and brand consistency.

• Balancing Speed and Quality: Delivering high-quality designs rapidly across diverse formats for fast-paced marketing campaigns.

• Adapting to B2B SaaS: Understanding the specific visual language and communication needs of the B2B SaaS market within the logistics sector.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Deepen expertise in using AI for complex visual generation, animation, or interactive design elements.

• B2B SaaS Branding: Develop a specialized understanding of branding and design strategy within the SaaS and logistics technology industries.

• Data Visualization Mastery: Enhance skills in creating sophisticated and insightful data visualizations for business audiences.

• Cross-Disciplinary Exposure: Learn about marketing strategy, content creation, and campaign management from colleagues.

📝 Enhancement Note: This role offers significant opportunities to evolve with AI in design and specialize in the niche but growing field of B2B SaaS marketing for the logistics industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex technical concept into a visual representation. What was your process, and what tools did you use?" (Focus on data visualization and clarity.)

• "How do you approach designing social media content for a B2B audience to maximize engagement?" (Highlight understanding of platform nuances and audience targeting.)

• "Walk us through a project in your portfolio where you used AI tools extensively. What were the benefits and any challenges you encountered?" (Demonstrate expert AI application and critical thinking.)

Company & Culture Questions:

• "What interests you about Alpega Group and the logistics SaaS industry?" (Research the company's mission, brands, and market position.)

• "How do you see your design skills contributing to a B2B SaaS company like ours, especially in a multicultural environment?" (Align your skills with their business needs and values.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight B2B SaaS, editorial design, social media, and AI-driven projects first. Use clear headings and concise descriptions.

• Quantify Results: Wherever possible, mention the impact of your designs (e.g., increased engagement, improved clarity, successful campaign metrics).

• Process-Oriented: For key projects, briefly explain your thought process, the problem you were solving, your iterative steps, and your final solution.

• AI Showcase: Be prepared to explain your AI workflows, the prompts you used, and how AI enhanced your final output, demonstrating a sophisticated understanding beyond basic usage.

📝 Enhancement Note: Candidates should be ready to discuss their design process, their understanding of B2B SaaS marketing objectives, and demonstrate a high level of proficiency and strategic thinking with AI design tools.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Alpega Group careers page.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features your strongest B2B SaaS, editorial design, social media content, and AI-generated work. Tailor the selection to align with the job description's requirements.

• Optimize Your Resume: Highlight keywords from the job description, such as "B2B SaaS," "Adobe Creative Suite," "Figma," "AI tools," "Data visualisation," and "editorial design." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio during interviews. Be ready to explain your design process, your role in each project, and the impact of your work, especially concerning AI integration.

• Research Alpega Group: Familiarize yourself with Alpega Group's brands (Teleroute, Wtransnet, 123 Cargo), their mission in logistics technology, and their overall market presence to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.