Graphic Designer (Promo)

📍 Job Overview

Job Title: Graphic Designer (Promo)

Company: Neo Group

Location: Serbia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Craft compelling promotional visuals, banners, and digital assets for diverse formats and platforms, requiring a keen eye for detail and brand consistency.

• Execute precise photo retouching, compositing, and color correction to elevate existing visual concepts and integrate various elements seamlessly.

• Leverage AI-assisted visual production tools to enhance creative output and streamline the design workflow, ensuring efficiency and innovation.

• Collaborate closely with internal stakeholders, graphic designers, and motion designers to translate briefs into impactful promotional designs.

• Adapt and resize existing visual concepts for a wide range of applications, ensuring brand integrity and visual coherence across all touchpoints.

📝 Enhancement Note: While the raw description focuses on graphic design, the emphasis on "promo visuals," "banners," "marketing," and "creative agencies" suggests a strong connection to marketing operations, where design directly supports Go-To-Market campaigns and promotional efforts. The role requires not just artistic skill but also an understanding of how design drives marketing objectives.

📈 Primary Responsibilities

• Design and produce high-impact promotional visuals, including banners, social media graphics, and digital ad creative, adhering to specific campaign briefs and brand guidelines.

• Execute detailed photo retouching, compositing, and sophisticated color correction techniques to enhance the quality and impact of visual assets.

• Integrate 3D renders, stock photography, and custom graphic elements to create cohesive and visually appealing promotional materials.

• Ensure strict adherence to brand guidelines, maintaining visual consistency and a unified brand identity across all promotional outputs.

• Collaborate effectively with marketing teams, project managers, and other creative professionals to deliver design solutions that meet strategic objectives.

• Prepare and execute adaptations and resizes of existing visual concepts for various formats, channels, and screen sizes, ensuring optimal display and user experience.

• Participate in creative brainstorming sessions to generate innovative design concepts for promotional campaigns.

• Manage design assets, organize files, and maintain a systematic approach to project delivery.

📝 Enhancement Note: The responsibilities emphasize the execution of promotional materials, which is a core function within marketing operations. The need for adaptation and resizing points to the practical demands of campaign execution, where designs must be optimized for multiple channels and platforms, a key concern for GTM teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles and marketing strategy.

Experience: A minimum of 2-5 years of professional experience as a Graphic Designer, Visual Designer, or in a similar creative role, with a proven track record in producing promotional materials.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Photoshop, with demonstrated skills in retouching, compositing, and advanced color correction.

• Promotional Design Expertise: Proven ability to create compelling promotional visuals, banners, and digital assets that drive engagement and conversions.

• AI-Assisted Design Tools: Strong proficiency with AI-assisted visual production tools, understanding their application in enhancing creative workflows and output.

• Adaptation & Resizing: Skill in adapting and resizing existing design concepts for multiple formats and platforms, maintaining visual integrity.

• Brand Guideline Adherence: Ability to meticulously follow and apply established brand guidelines and visual styles.

• Visual Communication: Excellent ability to translate creative briefs and reference materials into clear, impactful visual designs.

• Attention to Detail: Meticulous attention to detail in all aspects of design execution, from pixel-perfect retouching to consistent typography.

• Collaboration & Communication: Strong interpersonal and communication skills for effective collaboration with cross-functional teams.

Preferred Skills:

• Marketing Agency Experience: Prior experience working within a marketing or creative agency environment, understanding fast-paced campaign cycles and client deliverables.

• Industry-Specific Experience: Familiarity or experience within the gambling, betting, or gaming industries, understanding their unique visual aesthetics and marketing demands.

• 3D Rendering Integration: Basic understanding or experience in integrating 3D renders into graphic designs.

• Motion Design Collaboration: Experience working alongside motion designers, understanding asset requirements for animation.

📝 Enhancement Note: The "Nice to Have" section strongly suggests that candidates with experience in marketing-adjacent industries or agencies will have a significant advantage, indicating the role's direct relevance to Go-To-Market strategies and promotional campaign execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Promotional Design Showcase: A curated selection of high-quality promotional visuals, banners, and digital ad campaigns demonstrating creativity, technical skill, and impact.

• Adaptation & Resizing Examples: Specific examples showcasing the ability to adapt and resize existing designs for diverse formats (e.g., web banners, social media posts, email headers) while maintaining brand consistency.

• Retouching & Compositing Work: Demonstrations of advanced Photoshop skills in photo retouching, compositing, and color correction, highlighting before-and-after scenarios.

• AI Tool Integration: Evidence of how AI-assisted visual production tools were utilized to enhance design outcomes, improve efficiency, or achieve specific visual effects.

• Brand Guideline Application: Examples of projects where existing brand guidelines were successfully applied, showcasing an understanding of brand consistency.

Process Documentation:

• Workflow Design: Ability to articulate personal design workflows, from brief interpretation and concept development to final asset delivery, emphasizing efficiency and systematic approach.

• Adaptation Process: Clear explanation of the process for adapting and resizing visual assets, including considerations for different aspect ratios, resolutions, and platform requirements.

• Collaboration Protocols: Descriptions of how you collaborate with stakeholders, project managers, and other creative disciplines (e.g., motion designers) to ensure seamless project execution and feedback integration.

📝 Enhancement Note: For a role focused on promotional design, a portfolio is paramount. It needs to showcase not just aesthetic talent but also the practical application of design in a marketing context, including adaptability and adherence to brand standards. The emphasis on AI tools and adaptation suggests a need to demonstrate an efficient, modern design process.

💵 Compensation & Benefits

Salary Range: Based on the location (Serbia), experience level (2-5 years), and the nature of remote work for a full-time position, a competitive salary range for a Graphic Designer in Serbia would typically fall between €12,000 - €24,000 annually (gross). This estimate is derived from market research for similar roles in Eastern Europe, considering the cost of living and industry benchmarks for design professionals.

Benefits:

• Remote Work Opportunity: Full-time remote position, offering flexibility and work-life balance.

• Flexible Working Schedule: Ability to manage working hours to accommodate personal needs and optimize productivity, within project deadlines.

• Interesting Product: Opportunity to work on engaging and dynamic products, providing creative stimulation.

• Learning Opportunities: Access to resources and support for professional development and skill enhancement.

• Career Growth Prospects: Potential for advancement within the design team or broader organization.

Working Hours: The role specifies a flexible working schedule, but typically aligns with a full-time commitment of approximately 40 hours per week. This flexibility allows for adjustments to daily start and end times, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: Salary estimates for Serbia are based on aggregated data from platforms like Glassdoor, SalaryExpert, and local job boards, adjusted for the full-time, remote nature of the role. The benefits listed are directly from the job description and are presented to highlight their appeal to operations professionals seeking flexibility and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Neo Group, operates within a professional services framework, leveraging its network to deliver innovative, data-driven solutions. While the specific "local partner" is in the gambling, betting, or gaming industry, Neo Group itself appears to be a broader professional services or talent network provider. This blend suggests a culture that values innovation, data-driven insights, and adaptability.

Company Size: Neo Group has a network of "1,400 talented professionals across 10+ countries." This indicates a large, distributed workforce, likely managed through a lean, agile operational structure. For a graphic designer, this means working within a potentially large but distributed creative pool, requiring strong self-management and remote collaboration skills.

Founded: While the founding date of Neo Group isn't explicitly stated, its operational scale suggests a mature organization. The emphasis on "continued growth" and "delivering innovative, data-driven solutions" points to a forward-thinking and dynamic environment.

Team Structure: The Graphic Designer will join the "Design Team." This team is likely part of a larger marketing or creative department. Collaboration is expected with "stakeholders, graphic designers, and motion designers," indicating a structured creative workflow where different design disciplines contribute to a common goal. The reporting structure would likely be to a Creative Lead or Design Manager.

Methodology: Neo Group's commitment to "innovative, data-driven solutions" suggests a methodology that values measurable results and strategic thinking. For a design role, this translates to creating visuals that are not just aesthetically pleasing but also effective in achieving marketing objectives, with an implied focus on performance metrics.

Company Website: https://neogroup.com/

📝 Enhancement Note: The company context highlights Neo Group's role as a facilitator and network provider, emphasizing its strategic approach to talent and client solutions. The mention of the "gambling, betting, or gaming industry" for the local partner is crucial for understanding the specific creative demands and visual styles that might be expected.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, typically requiring 2-5 years of dedicated experience. It involves executing design tasks based on established briefs and brand guidelines, with a degree of autonomy in daily tasks but requiring collaboration for strategic alignment. It's a hands-on execution role with potential for growth into senior design positions or specialized areas.

Reporting Structure: The Graphic Designer will report to a Creative Lead, Design Manager, or a similar leadership role within the Design Team. They will also collaborate closely with project managers, marketing stakeholders, and potentially other creative specialists like motion designers.

Operations Impact: While this is a creative role, its impact on operations is significant through the creation of promotional materials that directly support Go-To-Market strategies. High-quality, consistent visuals are crucial for brand perception, campaign effectiveness, lead generation, and customer engagement, all of which are core operational metrics for marketing and sales teams.

Growth Opportunities:

• Specialization: Opportunity to specialize further in promotional design, digital advertising creative, or specific industry aesthetics (e.g., gaming).

• Skill Development: Access to learning opportunities that could include advanced software training, AI tool mastery, or understanding new design trends relevant to digital marketing.

• Senior Design Roles: Progression to a Senior Graphic Designer role, involving more complex projects, client interaction, and potentially mentoring junior designers.

• Cross-Disciplinary Growth: Potential to move into related fields like UI/UX design, marketing campaign management, or art direction, depending on interests and performance.

📝 Enhancement Note: The growth opportunities are framed within the context of a design career, but the link to "marketing operations" and "GTM" means that understanding how design contributes to business objectives is key for career advancement.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is therefore the employee's chosen remote workspace.

Office Location(s): The role is open to candidates located in Serbia, indicating a primary focus on talent within that region, even for a remote position. This might be due to legal, tax, or time zone considerations.

Workspace Context:

• Autonomy & Flexibility: The remote and flexible schedule environment allows for significant autonomy in managing one's workday and workspace setup.

• Digital Collaboration Tools: Reliance on digital collaboration platforms (e.g., Slack, Asana, email) for communication and project management.

• Creative Tool Access: Access to essential design software and potentially cloud-based storage for asset management and sharing.

• Distributed Team Interaction: Opportunities to collaborate with a diverse, geographically dispersed team, fostering cross-cultural understanding and broader perspectives.

Work Schedule: The schedule is flexible, allowing for adjustments to working hours. This is ideal for operations roles that require adaptability and self-management, provided that core collaboration times and project deadlines are respected.

📝 Enhancement Note: The remote nature of this role is a key aspect of its work environment, emphasizing the need for strong self-discipline, effective digital communication, and a comfortable, productive home office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess suitability for the role.

• Technical Interview: Likely to involve a discussion about your design process, technical skills (especially Photoshop and AI tools), and experience with promotional design. You may be asked to walk through specific portfolio pieces.

• Portfolio Review & Challenge: A more in-depth review of your portfolio, potentially including a practical design challenge or case study related to creating promotional assets. This will assess your ability to work with briefs, brand guidelines, and adapt designs.

• Cultural Fit/Team Interview: A conversation to assess your collaboration style, communication skills, and how you would fit within the remote, distributed team environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your promotional design skills, adaptation capabilities, and Photoshop expertise. Prioritize work that aligns with the gambling/betting/gaming industry if you have it.

• Showcase Process: For each project, briefly explain the brief, your design process, the tools used (especially AI), challenges faced, and the outcome or impact of the design.

• Highlight Adaptations: If possible, include examples of how a single concept was adapted for different formats or platforms.

• Demonstrate Technical Skill: Clearly showcase your retouching, compositing, and color correction work, perhaps with before-and-after comparisons.

• Keep it Concise: Ensure your portfolio is easy to navigate and the most impactful work is immediately visible.

Challenge Preparation:

• Understand the Brief: Pay close attention to the details of any design challenge, including target audience, key message, and brand constraints.

• Simulate Real-World Constraints: Practice working within time limits and using only the specified tools, similar to how you'd operate on the job.

• Focus on Brand Consistency: If given brand guidelines, ensure your challenge response adheres strictly to them.

• Prepare to Explain Rationale: Be ready to articulate the creative decisions behind your design choices, demonstrating your strategic thinking.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates should prepare to not only show their work but also explain the strategic thinking and technical execution behind it, particularly concerning promotional effectiveness and adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: The core tool for retouching, compositing, color correction, and general graphic manipulation. Advanced proficiency is essential.

• AI-Assisted Visual Production Tools: Proficiency in tools that leverage AI for image generation, enhancement, or workflow automation (e.g., Adobe Firefly, Midjourney, Stable Diffusion, or integrated AI features within Adobe Suite).

• Graphic Design Software: Familiarity with other Adobe Creative Suite applications like Illustrator and InDesign may be beneficial for asset preparation or integration.

Analytics & Reporting: While not directly a design tool, understanding how promotional visuals perform (e.g., click-through rates, engagement metrics) can inform design choices. Familiarity with basic analytics dashboards might be a plus.

CRM & Automation: Not directly applicable to this role's core design tasks, but understanding how designs are deployed through marketing automation platforms or CRM-linked campaigns could provide context.

📝 Enhancement Note: The explicit mention of "AI-assisted visual production tools" is a critical requirement and signals a forward-thinking approach to creative workflows. Candidates should be prepared to discuss their experience and comfort level with these technologies.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new creative techniques and leverage emerging technologies like AI to produce cutting-edge visuals.

• Data-Driven Approach: While a design role, there's an underlying expectation to create visuals that are effective and contribute to measurable business outcomes, aligning with Neo Group's broader ethos.

• Professional Growth: A commitment to continuous learning and development, offering opportunities for skill enhancement and career progression.

• Collaboration & Communication: Emphasis on working effectively within a distributed team, requiring clear, proactive communication and a supportive attitude.

• Efficiency & Adaptability: The ability to work efficiently, manage multiple tasks, and adapt to evolving project requirements and client needs.

Collaboration Style:

• Remote-First: Primarily working through digital channels, relying on clear written and verbal communication.

• Cross-Functional Integration: Working seamlessly with graphic designers, motion designers, project managers, and marketing stakeholders to achieve common goals.

• Feedback-Oriented: An environment where constructive feedback is shared and incorporated to improve design outcomes.

• Proactive Engagement: Encouraging team members to actively participate in discussions, share insights, and contribute to creative problem-solving.

📝 Enhancement Note: The culture values innovation and data-driven solutions, which means designers are expected to contribute visuals that not only look good but also perform well. Adaptability and strong remote collaboration are key cultural tenets.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Visual Consistency Across Diverse Formats: Ensuring brand integrity and aesthetic quality when adapting designs for a wide array of digital platforms and sizes.

• Integrating AI Tools Effectively: Learning and applying AI tools to enhance, rather than replace, creative judgment and maintain a high standard of unique design.

• Remote Collaboration Dynamics: Navigating communication and workflow challenges inherent in a fully remote, distributed team environment.

• Fast-Paced Project Cycles: Meeting tight deadlines common in promotional campaigns and marketing initiatives.

• Industry-Specific Aesthetics: Adapting to the visual demands of potentially niche industries like gambling or betting, which may have specific creative requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Photoshop and explore other relevant design applications.

• AI Tool Mastery: Courses or workshops focused on leveraging AI for graphic design, image generation, and workflow automation.

• Industry Trends & Best Practices: Staying updated on the latest design trends, digital marketing strategies, and visual communication techniques.

• Portfolio Enhancement: Guidance and support in refining portfolio pieces and showcasing achievements effectively.

• Cross-Disciplinary Exposure: Learning from motion designers and understanding the broader context of marketing campaign creation.

📝 Enhancement Note: The challenges are geared towards the practical realities of a remote design role focused on promotional output. Growth opportunities are tied to skill development in modern design tools and industry best practices.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating promotional banners from initial brief to final delivery." (Focus on workflow, tools, and how you ensure brand consistency.)

• "How do you approach adapting an existing visual concept for multiple platforms (e.g., social media, web banner, mobile ad)?" (Highlight your resizing and format considerations.)

• "Can you share an example of a challenging retouching or compositing project and how you resolved it?" (Demonstrate your technical problem-solving skills.)

• "How have you used AI-assisted tools in your design workflow, and what benefits did they provide?" (Be ready to discuss specific tools and their impact on efficiency or creativity.)

• "How do you ensure visual consistency across different promotional materials for a campaign?" (Emphasize brand guidelines and systematic asset management.) Company & Culture Questions:

• "What interests you about working with Neo Group and our local partners in the gambling/betting/gaming industry?" (Research the partner if possible, and connect your skills to their market.)

• "How do you manage your time and stay productive in a fully remote and flexible work environment?" (Highlight self-discipline, organization, and communication strategies.)

• "Describe your experience collaborating with other creative professionals, such as motion designers or project managers." (Focus on communication, feedback, and teamwork.)

• "How do you stay updated on design trends and new creative technologies?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, tell a story: the client's objective, your creative solution, the challenges, the tools used (especially AI), and the results or impact.

• Highlight Technical Prowess: Be ready to zoom in on specific details of your retouching, compositing, and color correction work.

• Showcase Adaptability: Clearly present examples of how you've adapted designs for different formats, explaining your rationale for each adaptation.

• Explain AI Integration: If AI was used, clearly articulate its role and how it contributed to the final output.

• Be Prepared for Questions: Anticipate questions about your design choices, technical methods, and how your work aligns with marketing objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, adaptability, and an understanding of how design serves marketing goals, especially within a remote team context.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your strongest promotional design work, adaptation examples, and demonstrations of Photoshop and AI tool proficiency. Tailor the presentation to highlight skills relevant to campaign visuals.

• Resume Optimization: Update your resume to clearly articulate your years of experience, specific software skills (Photoshop, AI tools), and achievements in creating promotional assets. Use keywords from the job description like "promotional visuals," "retouching," "compositing," and "AI-assisted visual production."

• Interview Preparation: Practice articulating your design process, technical capabilities, and how you collaborate effectively in a remote setting. Prepare to walk through your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Neo Group's mission and the potential industries of their local partners (gambling, betting, gaming) to understand the creative context and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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