Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Truelogic

Location: Dominican Republic

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-23

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute social-first creative assets that align with current internet culture and emerging trends across platforms like TikTok, Instagram, X, Threads, and LinkedIn.

• Translate complex social insights, cultural moments, and online trends into compelling visual concepts and engaging digital storytelling for global brands.

• Collaborate extensively with cross-functional teams, including creative directors, copywriters, strategists, community managers, and account managers, to ensure cohesive campaign execution.

• Develop a diverse range of creative deliverables, including static posts, carousels, stories, social templates, and presentation materials, maintaining brand consistency and platform relevance.

📝 Enhancement Note: While the title is "Graphic Designer - Marketing," the responsibilities and required skills strongly indicate a specialized role within Creative Operations or Marketing Operations, focusing on social media content creation and cultural relevance. The emphasis on "social-first" and "platform-native" creative suggests a need for an operations professional who understands the nuances of digital content pipelines and rapid trend adaptation.

📈 Primary Responsibilities

• Conceptualize and design social-first creative assets tailored for platforms such as TikTok, Instagram, X (formerly Twitter), Threads, LinkedIn, and YouTube Shorts, ensuring content feels native to each environment.

• Develop engaging meme-driven content, reactive social assets, and other culturally relevant visuals that leverage current online trends and conversations to enhance brand engagement.

• Create a variety of static and dynamic visual content, including social posts, carousels, engaging stories, reusable social templates, and professional presentation materials for internal and client use.

• Actively participate in creative brainstorms and strategy sessions, contributing fresh visual ideas and contributing to the development of compelling campaign concepts.

• Support the end-to-end process of campaign launches, content calendar development, client pitch decks, and new business initiatives through impactful visual design.

• Maintain high standards of creative quality, ensuring brand consistency, visual appeal, and optimal platform relevance across all design deliverables.

• Continuously research and stay updated on internet culture, creator trends, social media platform updates, and emerging digital content formats to inform creative strategy.

📝 Enhancement Note: The responsibilities emphasize a fast-paced, trend-driven creative output, common in marketing operations roles supporting digital agencies. The need to translate "social insights" and "cultural moments" into visuals highlights the operational requirement for agility and rapid content production, often managed within a marketing operations framework.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital and social media creative, ideally within a creative agency, social media agency, media company, design studio, or a dynamic in-house brand team.

Required Skills:

• Portfolio Excellence: A strong, compelling portfolio showcasing successful social-first campaigns, organic social content, meme-driven creative, trend participation, and platform-native design examples.

• Internet Culture Acumen: Deep, practical understanding of internet culture, current meme formats, viral social trends, and the dynamics of creator ecosystems.

• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop and Adobe Illustrator are essential for creating high-quality visual assets.

• Design Fundamentals: Robust command of typography, composition, layout principles, and visual storytelling techniques.

• Platform Optimization: Proven ability to create content specifically optimized for various social media platforms and their unique audience demographics.

• Agility & Collaboration: Demonstrated ability to work at a rapid pace, manage multiple concurrent projects, thrive in a fast-paced agency environment, and collaborate effectively with diverse teams.

• Communication & Organization: Strong communication, interpersonal, and organizational skills are critical for cross-functional teamwork and project management.

• Detail & Judgment: Excellent attention to detail and sound creative judgment to ensure high-quality, on-brand deliverables.

Preferred Skills:

• Motion Graphics: Experience with Adobe After Effects, motion graphics, or basic animation principles to add dynamic elements to social content.

• TikTok Native Style: Familiarity with TikTok-specific editing styles, trends, and creator content nuances.

• Influencer Marketing: Experience working on influencer marketing campaigns or creator-led content initiatives.

• Conceptual Thinking: Strong conceptual thinking and idea generation skills for innovative campaign development.

• Reactive Content: Experience producing reactive or real-time social content that capitalizes on immediate cultural moments.

• Performance Metrics: Understanding of social media performance metrics and how to optimize content for engagement and impact.

• Pitch Presentation: Experience contributing to the creation of pitch decks or new business presentations.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating social-first campaigns, organic social content, meme-driven creative, trend participation, and platform-native design" is a critical requirement for operations roles that support content creation pipelines. This indicates a need for candidates who can not only design but also strategically produce content that performs on social platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social-First Case Studies: Showcase at least 2-3 detailed case studies of social-first campaigns or content series, highlighting the strategic thinking, design execution, and platform adaptation.

• Trend Integration Examples: Include specific examples of how you have successfully integrated current meme culture, internet trends, or cultural moments into design deliverables.

• Platform-Native Content: Demonstrate a clear understanding of designing for specific platforms (e.g., TikTok, Instagram Stories, X) with examples that highlight native formatting and engagement strategies.

• Visual Storytelling Flow: Present examples that illustrate strong visual storytelling, showing a narrative flow within static posts, carousels, or short-form video concepts.

Process Documentation:

• Workflow Design: Ability to document and adhere to established creative workflows for social media content production, from ideation to final asset delivery.

• Trend Adaptation Process: Outline your personal process for identifying, interpreting, and rapidly translating emerging trends into design assets.

• Quality Assurance: Demonstrate a process for ensuring creative quality, brand consistency, and platform-specific optimization before asset submission.

📝 Enhancement Note: For a role focused on fast-paced social content, the portfolio must clearly articulate the process behind the creative output. This means showing not just the final designs but how the candidate identifies trends, adapts them, designs efficiently, and ensures platform suitability, demonstrating operational efficiency in their creative approach.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in remote roles within Latin America servicing US clients, and considering Truelogic's positioning of "Highly Competitive USD Pay," an estimated range would be $25,000 - $40,000 USD annually. This estimate accounts for the 2-5 years of experience, specialized social media focus, and the high demand for talent that can engage with US-based clients and cultural trends.

Benefits:

• 100% Remote Work: Complete flexibility to work from any location, requiring only a laptop and stable internet connection.

• Highly Competitive USD Pay: Earn a market-leading compensation package paid in US Dollars, reflecting the value placed on skilled professionals.

• Paid Time Off: Comprehensive paid time off policies to ensure work-life balance and opportunities for rest and rejuvenation.

• Work Autonomy: Significant freedom to manage your workday and schedule, focusing on achieving results rather than adhering to strict clock-in/clock-out times.

• Access to Top U.S. Companies: Opportunity to work on impactful projects with industry-leading U.S. companies, enhancing professional experience and network.

Working Hours: The role requires flexibility to align with client needs and project timelines, with an expectation of approximately 40 hours per week. While autonomy is emphasized, timely delivery of creative assets and responsiveness during core business hours of client operations are critical.

📝 Enhancement Note: The salary range is an estimation based on industry data for similar remote roles in the region, factoring in Truelogic's stated commitment to competitive USD pay. It considers the 2-5 year experience level and the specialized nature of the role. The benefits are directly extracted from the provided text, highlighting their appeal to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Staff Augmentation (Truelogic), Creative & Social Media Agency (Client)

Company Size: Truelogic: 600+ employees. Client: Not specified, but operates as an "award-winning creative and social media agency" suggesting a dynamic, possibly mid-sized to large agency environment.

Founded: Truelogic: Over two decades ago. Client: Not specified, but described as "award-winning" and having a strong market presence.

Team Structure:

• Truelogic: Operates as a nearshore staff augmentation provider, placing skilled professionals into client teams. The Graphic Designer will likely integrate directly into the client's creative or marketing department.

• Client Team: The Graphic Designer will collaborate across Creative Directors, Copywriters, Strategists, Community Managers, and Account Teams, indicating a highly integrated, cross-functional marketing and creative unit.

Methodology:

• Truelogic: Focuses on delivering top-tier technology solutions and digital transformation services through skilled tech professionals.

• Client Agency: Employs a "social-first" and "culture-native" approach, creating content that participates in culture, trends, and real-time social conversations, emphasizing authenticity and platform-native creativity.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Understanding Truelogic as a staff augmentation firm is crucial. The candidate will be an employee of Truelogic but work day-to-day within the client's structure, requiring adaptability to two distinct operational environments and cultures. The client's methodology is key for operational alignment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative operations or marketing operations function. It requires a strong foundation in design principles applied to the fast-paced digital landscape. The focus is on executing high-quality, trend-driven creative assets that directly support marketing and brand campaigns.

Reporting Structure: The Graphic Designer will report to a Creative Director or a similar lead within the client agency. Within Truelogic, there will likely be a separate reporting line for HR and general employment matters. The day-to-day work will be heavily influenced by the client's project management and creative direction.

Operations Impact: The Graphic Designer's work directly impacts the client's ability to stay culturally relevant and engage target audiences on social media. Successful visual storytelling and trend adaptation can lead to increased brand awareness, engagement rates, and ultimately, campaign effectiveness, contributing significantly to client success metrics tracked by marketing operations.

Growth Opportunities:

• Specialization: Deepen expertise in social-first design, meme culture, and platform-native content creation, becoming a go-to expert in these niche areas.

• Motion Graphics & Animation: Develop skills in After Effects and motion graphics, expanding the range of creative deliverables and increasing marketability.

• Campaign Leadership: Progress to leading design efforts for specific campaigns or clients, potentially moving into a Senior Graphic Designer or Art Director role within the agency.

• Cross-functional Exposure: Gain exposure to strategy, community management, and account management, offering a broader understanding of marketing operations and client services.

• Client-Side Transition: Potential opportunities to transition into design roles within the client companies themselves, leveraging experience gained through the agency.

📝 Enhancement Note: The growth opportunities highlight a path from execution-focused design to more strategic creative roles, underpinned by operational efficiency and a deep understanding of digital trends. This is a common trajectory for talented individuals within marketing and creative operations.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility of working from anywhere within the Dominican Republic, provided a stable internet connection and a suitable work setup are maintained.

Office Location(s): The role is remote, with the primary geographical constraint being the Dominican Republic. This allows for a distributed workforce, fostering inclusivity and access to talent across the country.

Workspace Context:

• Collaborative Digital Space: While physically distributed, the work environment relies heavily on digital collaboration tools for communication, file sharing, and creative feedback. Expect frequent virtual meetings and active participation in team channels.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) is essential. The environment likely utilizes project management tools (e.g., Asana, Trello, Jira) and communication platforms (e.g., Slack, Teams) for operational coordination.

• Team Interaction: Regular interaction with a diverse, global team of professionals, including creatives, strategists, and account managers, providing opportunities for knowledge sharing and diverse perspectives.

Work Schedule: The role is primarily remote with an expectation of approximately 40 hours per week. While autonomy is a key benefit, designers must be responsive and available to meet project deadlines and client needs, which may require flexibility around standard working hours depending on project demands and client time zones.

📝 Enhancement Note: The "100% Remote Work" aspect is a significant operational consideration. It implies a strong reliance on asynchronous communication, robust digital infrastructure, and self-management skills from the candidate. The need for responsiveness despite autonomy is a common characteristic of remote operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by a Truelogic recruiter to assess basic qualifications and cultural fit.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio with a Creative Director or Hiring Manager from the client agency. This stage will focus on your social-first design capabilities, understanding of internet culture, and proficiency with design tools. Be prepared to walk through your case studies.

• Creative/Cultural Interview: A discussion to assess your conceptual thinking, collaboration style, understanding of trends, and how you would fit into the client agency's dynamic and fast-paced environment.

• Final Interview: Potentially a final conversation with a senior leader to confirm fit and discuss logistics.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work that specifically demonstrates social-first design, meme creation, trend participation, and platform-native content. Remove generic or less relevant pieces.

• Tell the Story: For each case study, clearly articulate the brief, your role, the strategy behind the design, the execution process, and the impact or results (even if qualitative).

• Highlight Process: Briefly explain your process for identifying trends and translating them into visual assets. Show your understanding of the operational flow of content creation.

• Showcase Tool Proficiency: While not always explicit, your portfolio should implicitly demonstrate your mastery of Adobe Photoshop and Illustrator. If motion graphics are included, highlight After Effects.

• Tailor to the Role: Emphasize examples that align with the client's focus on cultural relevance and social media engagement.

Challenge Preparation:

• Trend Analysis: Be ready to discuss current social media trends, memes, and cultural moments, and how you would translate them visually for a brand.

• Design Problem Solving: Prepare to discuss how you approach designing for specific platforms (e.g., TikTok vs. LinkedIn) and how you adapt creative to different audience needs.

• Collaboration Scenarios: Think about how you would collaborate with copywriters, strategists, and account managers to bring a campaign concept to life.

📝 Enhancement Note: The emphasis on a "social-first" portfolio and the ability to discuss "internet culture" and "trend participation" are critical operational requirements. Candidates need to demonstrate not just design skill but an understanding of the rapid, iterative process of social media content creation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Adobe Photoshop and Adobe Illustrator is mandatory for creating high-quality static and vector-based assets.

• Adobe After Effects (Preferred): Experience with motion graphics and basic animation is a strong differentiator, enabling the creation of more dynamic social content like short videos and animated posts.

Analytics & Reporting:

• Social Media Analytics Tools (Familiarity): While not a primary design tool, understanding metrics from platforms like Instagram Insights, TikTok Analytics, or third-party social media management tools is beneficial for content optimization.

CRM & Automation:

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or similar platforms is expected for managing tasks, deadlines, and project workflows within a remote team environment.

• Communication Platforms: Proficiency in Slack or Microsoft Teams for real-time team communication, file sharing, and collaboration.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator) and the preferred After Effects capability are key operational requirements. Proficiency in these tools is non-negotiable for efficient creative production. Familiarity with project management and communication tools is also essential for remote operations.

👥 Team Culture & Values

Operations Values:

• Cultural Relevance: A strong emphasis on understanding and participating in current internet culture, memes, and social trends to create authentic and engaging content.

• Platform-Native Creativity: Designing content that feels inherently suited to each social media platform, respecting its unique formats, user behavior, and aesthetic.

• Collaboration & Integration: A high value placed on teamwork, with designers working closely with strategists, copywriters, and account managers to ensure cohesive campaign execution.

• Agility & Responsiveness: The ability to work quickly, adapt to new trends and platform changes, and deliver timely creative assets in a fast-paced environment.

• Data-Informed Creativity: While a creative role, an understanding of how social media metrics inform content performance and optimization is valued.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants within integrated creative teams, contributing ideas and collaborating closely with non-design disciplines.

• Feedback-Driven Improvement: An open approach to receiving and giving constructive feedback to refine creative output and ensure alignment with campaign goals.

• Knowledge Sharing: A culture that encourages sharing insights on trends, design techniques, and platform best practices to elevate the entire team's output.

📝 Enhancement Note: The emphasis on "cultural relevance," "platform-native creativity," and "agility" are core operational values for a modern social media agency. These values dictate how work is produced and how team members interact to achieve rapid, impactful content delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: The constant and rapid evolution of internet culture and social media trends requires continuous learning and quick adaptation, which can be demanding.

• Maintaining Platform Nuance: Designing for multiple platforms simultaneously, each with its own specific requirements, algorithms, and audience expectations, presents a continuous operational challenge.

• Balancing Creativity with Brand Guidelines: Ensuring that highly trend-driven and culturally relevant content still adheres to client brand guidelines and messaging objectives.

• Remote Collaboration Dynamics: Effectively collaborating and communicating creative ideas and feedback within a fully remote team environment can require proactive effort.

Learning & Development Opportunities:

• Trend Expertise: Become a subject matter expert in emerging internet culture, social media trends, and creator economy insights, offering strategic value to clients.

• Motion Graphics & Animation Skills: Develop advanced skills in After Effects, expanding the scope of creative output and increasing demand for your services.

• Campaign Strategy Input: Grow from executing designs to contributing more significantly to the strategic development of social media campaigns.

• Client Relationship Building: Develop stronger relationships with clients by consistently delivering high-impact creative that drives their business objectives.

📝 Enhancement Note: The primary challenge is operational: managing the speed and complexity of social media trends and platform requirements. Growth opportunities are focused on deepening specialized skills and moving towards more strategic, client-facing responsibilities within the creative operations framework.

💡 Interview Preparation

Strategy Questions:

• Trend Translation: "Describe a recent social media trend or meme. How would you translate that into a visual asset for a brand like [mention a relevant brand type]?" (Focus on your process for identifying, adapting, and designing).

• Platform Adaptation: "How do you approach designing for TikTok versus LinkedIn? What are the key differences in visual strategy and execution?" (Highlight your understanding of platform-native design).

• Creative Collaboration: "Imagine a copywriter provides a brief that you feel could be stronger visually. How would you collaborate with them to improve the concept and execution?" (Showcase your teamwork and communication skills).

Company & Culture Questions:

• Cultural Fit: "What are your favorite social media trends or creators right now, and why?" (Demonstrate your genuine engagement with internet culture).

• Working Style: "This role is fully remote and requires significant autonomy. How do you stay organized, motivated, and connected with your team?" (Address your self-management and remote collaboration strategies).

• Impact Measurement: "While you're a designer, how do you think your work contributes to a brand's overall social media performance and engagement metrics?" (Show your awareness of the operational impact of design).

Portfolio Presentation Strategy:

• Narrative Structure: For each key project, clearly outline the problem, your solution (design approach), the execution, and the outcome/impact. Use visuals to support your narrative.

• Highlight Process & Trends: Explicitly point out examples where you leveraged current trends or a specific platform-native approach. Briefly explain your thought process.

• Tool Proficiency Demonstration: Be ready to discuss your use of Photoshop, Illustrator, and potentially After Effects within your projects.

• Conciseness & Clarity: Present your strongest, most relevant work efficiently. Be prepared to answer questions about your design choices and operational workflow.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of social media culture and platform nuances, alongside design skills. The ability to articulate one's process and collaborate effectively in a remote, fast-paced environment is crucial for operational success in this role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Enhancement: Ensure your portfolio prominently features social-first campaigns, meme-driven content, and examples of platform-native design. Tailor your selection to highlight your understanding of current internet culture and trend adaptation.

• Resume Optimization: Update your resume to emphasize your experience in agency environments, your proficiency with Adobe Creative Suite (Photoshop, Illustrator), and any experience with motion graphics or TikTok-native styles. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to staying current with trends, and how you collaborate within a team. Prepare specific examples from your portfolio to illustrate your skills and experience.

• Company Research: Familiarize yourself with Truelogic's services and their client engagement model. Understand the client agency's focus on cultural relevance and social-first creative to align your answers with their operational priorities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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