Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Truelogic (Client: Award-winning creative and social media agency)

Location: São Paulo, Brazil

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is centered on designing highly engaging, platform-native creative assets specifically for social media channels, with a strong emphasis on internet culture and trending content.

• The Graphic Designer will be responsible for conceptualizing and executing visual content that resonates with audiences on platforms like TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts.

• Close collaboration with cross-functional teams, including creative, strategy, community management, and account management, is crucial for developing timely and culturally relevant campaigns.

• The position requires a deep understanding of meme culture, evolving social trends, and digital storytelling to ensure content is authentic and drives engagement.

📝 Enhancement Note: While the raw job title is "Graphic Designer - Marketing," the detailed responsibilities and required skills clearly indicate a specialization in Social Media Design and Creative Operations, aligning with a GTM (Go-To-Market) strategy focus. The role emphasizes "social-first" and "platform-native" creative, which are critical components of modern marketing operations and digital GTM execution.

📈 Primary Responsibilities

• Design and produce a high volume of social-first creative assets, including static posts, carousels, stories, and social templates, optimized for platforms such as TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts.

• Conceptualize and create meme-driven content, reactive assets, and culturally relevant creative pieces that leverage current internet trends and conversations to maximize engagement.

• Translate complex social insights, cultural moments, and emerging online trends into compelling and visually cohesive creative concepts and campaign materials.

• Collaborate effectively with Creative Directors, Copywriters, Strategists, Community Managers, and Account Management teams to ensure creative alignment with campaign objectives and brand messaging.

• Actively contribute innovative ideas and creative solutions during brainstorming sessions, creative development meetings, and campaign planning initiatives.

• Support the development and execution of campaign launches, content calendars, client pitch decks, and new business presentations with high-quality visual assets.

• Maintain and uphold creative quality standards, brand consistency, and platform-specific relevance across all design deliverables.

• Continuously monitor and stay updated on internet culture, creator trends, social platform algorithm changes, and emerging digital content formats to inform creative strategy.

📝 Enhancement Note: The responsibilities clearly point to a need for operational efficiency in content creation and a strategic understanding of social media as a GTM channel. The emphasis on "reactive assets" and "trend participation" highlights the dynamic nature of this role within a marketing operations context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for roles with this experience level and emphasis on creative fundamentals.

Experience: 2–5 years of professional experience in graphic design, specifically within a creative agency, social media agency, media company, design studio, or an in-house brand team with a strong digital focus.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for image manipulation, vector graphics, and layout creation.

• Excellent command of typography, composition, layout principles, and visual storytelling techniques to create impactful social media content.

• Deep and demonstrable understanding of internet culture, meme formats, current social trends, and the dynamics of creator ecosystems.

• Proven ability to design content that is optimized for various social platforms and resonates with platform-specific audiences.

• Strong conceptual thinking and idea generation skills to develop unique and engaging visual concepts.

• Demonstrated experience in creating social-first campaigns and organic social content that drives engagement.

• Ability to work efficiently under pressure, manage multiple concurrent projects, and thrive in a fast-paced, deadline-driven agency environment.

• Strong communication, interpersonal, and organizational skills for effective collaboration with diverse teams and stakeholders.

• Meticulous attention to detail and a keen sense of creative judgment to ensure high-quality output. Preferred Skills:

• Experience with Adobe After Effects for motion graphics, basic animation, or video editing.

• Familiarity with TikTok-native editing styles, trends, and common creator content formats.

• Prior experience working on influencer marketing campaigns or creator-led content initiatives.

• Proven ability to create reactive or real-time social content that capitalizes on immediate cultural moments.

• Understanding of social media performance metrics and the ability to optimize content based on data insights and A/B testing results.

• Experience contributing to the development of compelling pitch decks and new business presentations.

📝 Enhancement Note: The "Differentials" section in the source material directly translates to preferred skills. The emphasis on understanding social media metrics and content optimization suggests a need for a data-informed approach to creative, which is a hallmark of effective marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, showcasing a minimum of 2-5 years of relevant design work.

• Emphasis should be placed on social-first campaigns, organic social content creation, and examples of meme-driven or trend-participating creative.

• The portfolio must demonstrate strong platform-native design capabilities and an understanding of how to tailor visuals for specific social media channels.

• Include case studies or examples that highlight visual concepts, compelling design solutions, and measurable engagement or impact where possible. Process Documentation:

• Showcase examples of how you translate creative briefs and strategic objectives into visual designs.

• Include documentation or examples of your workflow for creating and iterating on social media assets.

• While formal "process documentation" might not be expected in a portfolio, evidence of organized project management and efficient asset creation is beneficial.

📝 Enhancement Note: For a creative role focused on social media, the "portfolio" serves as the primary "process and systems" demonstration. It's where candidates prove their ability to execute complex creative strategies efficiently and effectively within defined platform constraints.

💵 Compensation & Benefits

Salary Range: Based on the provided information and research for similar roles in São Paulo, Brazil, offering competitive USD pay:

• Estimated Range: $30,000 - $55,000 USD per year (approximately R$160,000 - R$290,000 BRL annually, at current exchange rates).

• Explanation: This range reflects the "Highly Competitive USD Pay" offered by Truelogic, which typically aims to exceed local market rates. The 2-5 years of experience requirement positions this as a mid-level role. The specific client's award-winning status and focus on global brands may also command higher compensation. This estimate is based on industry benchmarks for remote graphic designers in Brazil compensated in USD, considering cost of living and market demand.

Benefits:

• 100% Remote Work: Freedom to work from anywhere with a reliable internet connection and a laptop, promoting work-life balance and flexibility.

• Highly Competitive USD Pay: Compensation is provided in US Dollars, offering a premium and stable income stream that is market-leading.

• Paid Time Off: Comprehensive paid time off policies designed to support employee well-being and prevent burnout.

• Work Autonomy: Emphasis on results-driven work, allowing professionals to manage their schedules and focus on deliverables rather than strict time tracking.

• Work with Top American Companies: Opportunity to collaborate on impactful projects with leading U.S. businesses, enhancing professional experience and network.

Working Hours: 40 hours per week, with an emphasis on work autonomy and results-driven performance, allowing for flexible scheduling as long as tasks are completed effectively.

📝 Enhancement Note: The salary estimation is based on current market data for experienced graphic designers working remotely for U.S. companies from Brazil, with a premium added for Truelogic's stated commitment to "Highly Competitive USD Pay." Benefits are directly extracted from the provided text and highlighted for their appeal to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services (Truelogic), Creative & Social Media Agency (Client). Truelogic operates within the technology and professional services sector, while its client is in the marketing and advertising industry.

Company Size: Truelogic has 600+ highly skilled tech professionals. The client is described as an "award-winning creative and social media agency," implying a significant but specific creative team size.

Founded: Truelogic has been in operation for "over two decades." The client is an "award-winning" agency, suggesting established market presence.

Team Structure:

• Truelogic: Employs a large, distributed network of tech professionals across Latin America, managed remotely.

• Client Agency: Likely features a collaborative structure with specialized teams for Creative, Strategy, Community Management, and Account Management, all working in tandem on client projects. The Graphic Designer will integrate into these project-based teams.

Methodology:

• Truelogic: Focuses on delivering technology solutions and enabling digital transformation through staff augmentation.

• Client Agency: Employs a "social-first" and "culture-native" approach to content creation, focusing on participation in trends and conversations rather than interruption. This involves data-informed creative strategies and platform-specific optimization.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The company context highlights Truelogic's role as an employer facilitating access to clients like the described creative agency. The client's methodology is key, emphasizing a dynamic, trend-driven, and culturally aware approach to social media marketing, which directly shapes the Graphic Designer's responsibilities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires established design skills and a proven understanding of social media dynamics, but also offers significant room for growth in expertise and creative leadership.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Art Director within the client agency's creative team. They will also collaborate closely with Strategists, Community Managers, and Account Managers, requiring strong interpersonal and communication skills to navigate different functional inputs.

Operations Impact: The Graphic Designer's work directly impacts the client's ability to execute effective social media marketing campaigns. Their creative output influences brand perception, audience engagement, campaign performance, and ultimately, the client's success in achieving their marketing objectives. A strong performance can lead to greater creative autonomy and involvement in larger, more impactful campaigns.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in social-first design, meme creation, and platform-native content strategies, potentially becoming a specialist in viral or trend-driven campaigns.

• Learning & Development: Exposure to advanced creative processes, industry trends, and best practices from a leading creative agency. Potential for cross-training in motion graphics or advanced digital design tools.

• Leadership Potential: With demonstrated success and initiative, potential to grow into a Senior Graphic Designer role, mentor junior designers, or lead creative aspects of specific campaigns.

📝 Enhancement Note: The growth analysis focuses on how a mid-level designer in this specific operational context can advance their career, emphasizing skill development relevant to social media marketing and creative operations.

🌐 Work Environment

Office Type: 100% Remote Work. This signifies a distributed workforce where physical office presence is not required, emphasizing flexibility and autonomy.

Office Location(s): While the role is remote, the company is headquartered in New York, and the client is an award-winning agency. The candidate is based in São Paulo, Brazil, indicating a global talent pool approach.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires active participation in team brainstorms, creative development sessions, and frequent communication with cross-functional teams. This necessitates strong virtual collaboration skills.

• Operations Tools & Technology: Access to essential design software (Adobe Creative Suite) and reliable internet connectivity are paramount. Virtual collaboration tools (e.g., Slack, Zoom, project management software) will be integral to daily operations.

• Team Interaction: Regular interaction with Creative Directors, Copywriters, Strategists, Community Managers, and Account teams to ensure seamless project execution and alignment.

Work Schedule: Standard 40-hour work week, but with a strong emphasis on "Work Autonomy." This means professionals are expected to manage their time effectively to meet deadlines and deliverables, rather than adhering to rigid 9-to-5 schedules, allowing for flexibility in daily operations.

📝 Enhancement Note: The remote aspect is central here, with the note emphasizing how a remote work environment still requires robust collaboration and communication protocols, typical of effective operations management in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, resume, and portfolio to assess foundational skills and experience.

• Portfolio Review & Creative Challenge: A deeper dive into the candidate's portfolio, potentially including a specific creative challenge or assignment designed to assess social-first design skills, meme creation ability, and understanding of internet culture.

• Team/Hiring Manager Interview: Interviews with key team members (e.g., Creative Director, Art Director, Strategy lead) to evaluate creative thinking, collaboration style, and cultural fit within the agency's dynamic environment.

• Final Interview: Potentially with a senior leader to discuss career aspirations and confirm alignment with the company's values and client expectations.

Portfolio Review Tips:

• Curate for Relevance: Showcase your strongest social-first and meme-driven work prominently. Ensure it directly addresses the requirements of designing for TikTok, Instagram, X, etc.

• Demonstrate Process: For key projects, briefly outline your creative process, from concept to execution, highlighting how you incorporated trends, cultural insights, or platform specifics.

• Highlight Impact: If possible, include metrics or qualitative feedback on how your designs performed in terms of engagement or audience reception.

• Showcase Versatility: Include a range of work that demonstrates your ability to adapt to different brand voices and campaign objectives.

• Keep it Concise: Ensure your portfolio is well-organized and easy to navigate, with clear descriptions for each piece.

Challenge Preparation:

• Understand the Brief: If a creative challenge is provided, thoroughly read and understand the objectives, target audience, and platform constraints.

• Embrace Internet Culture: Be prepared to demonstrate your understanding of current memes, trends, and how to authentically integrate them into creative.

• Focus on Platform Native: Design with the specific platform in mind – what works on TikTok might not work on LinkedIn.

• Be Ready to Justify: Articulate your design choices, explain your creative rationale, and discuss how your work aligns with the client's brand and campaign goals.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role, emphasizing the importance of a portfolio that directly addresses the unique demands of social media design and the need to showcase cultural fluency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically Photoshop and Illustrator, for image editing, vector graphics, layout, and asset creation.

• Adobe After Effects: Preferred skill for motion graphics and basic animation, enhancing dynamic social content.

Analytics & Reporting:

• While not a primary function, familiarity with understanding social media performance metrics and how design impacts them is a strong advantage. This implies a need to work with data from platforms like Meta Business Suite, TikTok Analytics, X Analytics, etc., or reporting dashboards. CRM & Automation:

• Not directly applicable to this design role, but awareness of how creative assets are integrated into broader marketing automation or campaign management systems could be beneficial.

📝 Enhancement Note: The emphasis is on design software. However, the mention of "social media performance metrics" and "content optimization" suggests that while the designer isn't solely responsible for analytics, they must be aware of how their work contributes to and is measured by performance data, a key aspect of marketing operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, demonstrated by the agency's focus on "social-first," "platform-native," and "culture-native" creative.

• Cultural Relevance: A strong emphasis on understanding and participating in internet culture, trends, and real-time social conversations.

• Collaboration: A highly collaborative environment where designers work closely with strategists, copywriters, community managers, and account teams.

• Agility & Speed: The ability to work quickly, adapt to fast-paced environments, and create reactive content is highly valued.

• Data-Informed Design: While creative-led, there's an underlying appreciation for how design impacts performance metrics and content optimization.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in multidisciplinary teams, contributing ideas and collaborating on campaign strategy and execution.

• Feedback Exchange: An open culture for giving and receiving constructive feedback to refine creative output and ensure alignment.

• Knowledge Sharing: Encouragement to stay ahead of trends and share insights on internet culture and social platform updates with the wider team.

📝 Enhancement Note: This section synthesizes the implicit cultural values derived from the job description, focusing on the blend of creative execution, cultural awareness, and collaborative teamwork essential for success in this role and within a modern creative agency.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Trends: The constant and rapid evolution of internet culture and social media trends requires continuous learning and quick adaptation in design.

• Platform Nuances: Designing effectively for multiple, distinct social platforms (TikTok, Instagram, X, etc.) each with its own best practices and audience expectations.

• Balancing Client Needs with Cultural Relevance: Ensuring client brand guidelines are met while creating authentic, trend-driven content that resonates culturally.

• Remote Collaboration Effectiveness: Maintaining strong creative output and team cohesion in a fully remote setting.

Learning & Development Opportunities:

• Trend Forecasting & Analysis: Opportunities to hone skills in identifying and interpreting emerging social media trends and cultural moments for creative application.

• Platform Specialization: Deepen expertise in specific platform-native design techniques and content strategies (e.g., TikTok editing styles, short-form video optimization).

• Advanced Design Software: Potential to gain proficiency in motion graphics, video editing, or other relevant digital design tools.

• Client Exposure: Working with diverse global brands provides exposure to various industries and marketing challenges, broadening design experience.

📝 Enhancement Note: This section identifies potential hurdles and corresponding opportunities for growth, directly linked to the unique demands of designing for contemporary social media and internet culture.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully translated a complex online trend or meme into effective social media creative. What was your process, and what was the outcome?" (Focus on process, cultural understanding, and impact).

• "How do you stay current with internet culture and social media trends, and how do you incorporate these insights into your design work?" (Assesses proactivity and cultural fluency).

• "Walk us through your approach to designing for different social platforms (e.g., TikTok vs. LinkedIn). What are the key considerations?" (Evaluates platform-native design understanding). Company & Culture Questions:

• "What excites you most about working with a creative and social media agency that focuses on cultural relevance?" (Assesses alignment with agency values).

• "How do you approach collaboration in a remote, cross-functional team environment?" (Tests teamwork and communication skills).

• "Describe your experience with Adobe Photoshop and Illustrator. What other design tools are you proficient with or interested in learning?" (Gauges technical skills and learning aptitude). Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, explain the brief, your creative concept, the challenges you faced, and how your design solution addressed them.

• Highlight Social-First: Explicitly point out design elements that make the content "social-first" and "platform-native."

• Showcase Cultural Fluency: If applicable, explain how your understanding of internet culture informed the design.

• Be Ready for Feedback: Engage with constructive criticism professionally and demonstrate an openness to iterating on ideas.

📝 Enhancement Note: These interview questions and strategies are tailored to the specific requirements of a social media graphic designer, focusing on cultural awareness, platform expertise, and collaborative skills in a remote setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Highlight your 2-5 years of agency or social media design experience, emphasizing skills like "social-first creative," "meme creation," "platform-native design," and proficiency in Adobe Photoshop/Illustrator. Quantify achievements where possible (e.g., "designed assets for campaigns that increased engagement by X%").

• Refine Your Portfolio: Ensure your portfolio clearly showcases your best social media design work, meme creation examples, and understanding of internet culture. Organize it logically with clear descriptions for each project, focusing on relevance to the role's requirements.

• Prepare Your Creative Samples: Be ready to discuss specific projects in detail, explaining your design process, conceptual thinking, and how you adapted to different platforms and cultural trends. If a creative test is administered, approach it with enthusiasm and demonstrate your understanding of social media dynamics.

• Research the Client: Understand the type of work the award-winning creative agency produces and the global brands they serve. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---