Graphic Designer, Marketing

📍 Job Overview

Job Title: Graphic Designer, Marketing

Company: Pela Case Corporation

Location: Kelowna, BC, Canada (Hybrid) or Remote (West Coast Canada)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (1 day in office if in Kelowna) / Remote (West Coast Canada)

🚀 Role Summary

• Design and execute high-performing visual creative assets for various marketing channels, including paid media, email, web, and social media, to drive engagement and conversions.

• Collaborate with the Director of Brand and Creative and the broader creative team to ensure a cohesive and impactful visual story across all customer touchpoints.

• Leverage performance data (CTR, ROAS, engagement metrics) to inform design decisions, iterate on creative strategies, and optimize campaign effectiveness.

• Maintain brand consistency, playfulness, and consideration across the full marketing funnel, from initial ad impression to post-purchase interactions.

• Develop platform-native, authentic, and human-centric creative that resonates with the target audience and reflects current cultural and design trends.

📝 Enhancement Note: This role is positioned within a marketing function but has significant operational responsibilities related to creative asset production, campaign execution, and performance-based iteration, making it a strong fit for a Marketing Operations or Creative Operations professional with a design specialization. The emphasis on performance data and conversion optimization directly aligns with GTM operations.

📈 Primary Responsibilities

• Design weekly, high-performing ad creative for paid media campaigns across platforms such as Meta, TikTok, YouTube, and Google, focusing on conversion optimization.

• Support the social media team by creating platform-native content, including TikTok Shop assets, creator-adjacent content, UGC-style edits, and organic social graphics as needed.

• Partner with the email marketing specialist to design weekly campaign emails, product launch communications, and community placements, including designing creative variants for A/B testing to improve open rates, click-through rates, and purchase conversions.

• Design and maintain web assets such as banners, icons, product detail page (PDP) graphics, and landing pages to enhance user experience, support campaign goals, and ensure brand consistency.

• Create engaging and conversion-focused landing pages designed to drive user interaction and increase purchase rates.

• Collaborate closely with the creative director and design team to ensure brand representation, cohesiveness, and a playful yet considered aesthetic across all full-funnel marketing materials.

• Analyze performance data (CTR, ROAS, engagement rates) to refine creative decisions and rapidly iterate on designs that demonstrate effectiveness and drive desired outcomes.

• Provide design support for packaging, print materials, and occasional retail assets as required.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance marketing and direct-to-consumer (DTC) e-commerce, requiring a designer who understands how creative impacts business metrics. The iteration based on performance data is a key operational aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience. A strong portfolio can often substitute for formal education.

Experience: 3+ years of dedicated design experience, with a demonstrable track record in creating performance-driven marketing creative specifically for Direct-to-Consumer (DTC) or e-commerce brands.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design execution.

• Expertise in Figma for collaborative design workflows, prototyping, and asset delivery.

• Proven ability to design high-performing creative for paid media channels (Meta, TikTok, YouTube, Google).

• Experience in designing engaging email marketing campaign assets and web assets (banners, icons, PDP graphics).

• Strong understanding of conversion-focused design principles and their application to landing pages and advertisements.

• Ability to interpret and utilize performance data (CTR, ROAS, engagement) to inform design iterations and optimize creative effectiveness.

• Demonstrated understanding of platform-native content creation for social media, particularly TikTok.

• Excellent collaboration and communication skills for effective teamwork with creative and marketing departments. Preferred Skills:

• Experience with motion graphics or animation software (e.g., After Effects) to create dynamic visual content.

• Familiarity with User-Generated Content (UGC) styles and the ability to create UGC-adjacent content.

• Experience in print design and packaging, demonstrating versatility across different media.

• A passion for sustainable design and an understanding of how to integrate environmental considerations into creative work.

• Comfort and proficiency in a fast-paced, dynamic digital-first environment.

📝 Enhancement Note: The emphasis on "performance and marketing creative for DTC or ecommerce brands" and the need for a portfolio showcasing "conversion-driving social and paid ad work" highlights the operational focus of this role beyond pure aesthetics. Proficiency in Figma is increasingly standard for roles involving web and digital asset creation, indicating a need for modern design workflow skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of design experience, with a strong emphasis on performance-driven marketing creative for DTC or e-commerce brands.

• Specific examples of conversion-driving social media ads and paid media creative, clearly demonstrating an understanding of performance metrics like CTR and ROAS.

• Demonstrated experience in designing effective email marketing campaigns and web assets, including banners, icons, and PDP graphics.

• Evidence of creating platform-native content that aligns with current cultural and design trends, particularly for channels like TikTok.

• Examples of landing page designs that are conversion-focused and have driven user interaction and purchases.

• A section that illustrates an understanding of brand consistency and how it's maintained across diverse marketing touchpoints. Process Documentation:

• While not explicitly requested as formal documentation, the ability to articulate one's design process, particularly how performance data influences iteration, is crucial. Candidates should be prepared to discuss:

  • Workflow for designing weekly ad creative and email campaigns.

  • Methods for collaborating with marketing specialists and creative directors.

  • Approach to incorporating feedback and iterating on designs based on A/B testing results and performance data.

  • Strategy for creating platform-native content that balances brand requirements with channel-specific trends.

📝 Enhancement Note: The "Portfolio Essentials" are critical for this role, as they are the primary method for assessing a candidate's ability to deliver results in a performance-oriented marketing environment. The emphasis is on demonstrated impact and understanding of conversion drivers, not just aesthetic quality.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 CAD per year. This range is based on the provided information and aligns with mid-level graphic design roles in Kelowna, BC, considering the specific requirements for performance marketing and DTC experience. Cost of living in Kelowna is moderate compared to major Canadian hubs, supporting this range.

Benefits:

• While specific benefits are not detailed in the raw job description, typical offerings for a full-time role at a company like Pela Case Corporation often include:

  • Health and Dental Insurance plans.

  • Paid Time Off (PTO), including vacation days and sick leave.

  • Potential for Employee Stock Options or other equity programs, particularly for a growing DTC brand.

  • Discounts on Pela Case products.

  • Opportunities for professional development and training.

  • Contributions to a retirement savings plan (e.g., RRSP matching). Working Hours: 40 hours per week. The work environment is described as "digital-first hybrid," suggesting a flexible approach to scheduling within core working hours, allowing for efficient data analysis and collaboration.

📝 Enhancement Note: The salary range is explicitly provided. The benefits are inferred based on standard practices for a company of this nature and location, aiming to provide a more complete picture for potential candidates. The note about flexibility within core hours is an interpretation of "digital-first hybrid" and "move quickly."

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Sustainable Consumer Goods, Technology (Phone Accessories)

Pela Case Corporation operates in the rapidly growing sustainable consumer goods market, specifically focusing on eco-friendly phone cases and accessories. This industry context implies a company culture that values environmental responsibility, innovation, and a strong connection with its customer base. The "design that's better for the planet" bonus point underscores this commitment.

Company Size: The provided information does not specify company size, but Greenhouse.io is often used by mid-sized to larger companies. Given the mention of "four core channels" and a "creative team," it suggests a company that has established marketing operations and is scaling its efforts.

Founded: The company was founded in 2011. This indicates a mature company with established processes and a history of growth, likely having navigated the challenges of scaling a DTC brand.

Team Structure:

• The Graphic Designer reports to the Director of Brand and Creative, indicating a clear reporting line within a dedicated creative department.

• The role involves collaboration with specialists in Paid Media, Email Marketing, Social Media, and Web Development, highlighting a cross-functional team environment focused on integrated marketing campaigns.

• The team operates in a "digital-first hybrid" model, fostering collaboration both in-person (if in Kelowna) and remotely across Canada. Methodology:

• Data-Driven Creative: The core methodology involves using performance data (CTR, ROAS, engagement) to inform and iterate on design decisions, emphasizing an experimental and results-oriented approach.

• Platform-Native Execution: A key operational strategy is creating content that feels authentic and specific to each platform (Meta, TikTok, YouTube, Google, Email, Web), requiring an understanding of each channel's unique audience and best practices.

• Integrated Full-Funnel Approach: The team aims for cohesive visual storytelling across all touchpoints, ensuring brand consistency and a unified customer experience from initial awareness to purchase.

• Agile Design & Iteration: The culture values speed, experimentation, and rapid iteration ("shipping to over-polishing"), adapting quickly to shifting market dynamics and campaign performance.

Company Website: pelacase.com

📝 Enhancement Note: The company's founding date and industry provide context for its operational maturity and market positioning. The description of the team structure and methodology emphasizes an integrated, data-informed, and agile approach to creative operations, which is key for GTM success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It requires a solid foundation in design principles and software, coupled with practical experience in performance marketing and e-commerce creative. The responsibilities go beyond basic design execution to include strategic input informed by data and a deep understanding of conversion optimization.

Reporting Structure: The Graphic Designer reports directly to the Director of Brand and Creative. This structure offers mentorship and guidance from a senior creative leader, with opportunities to learn about brand strategy and creative leadership. Collaboration will be extensive with marketing specialists across various channels.

Operations Impact: The Graphic Designer's work directly impacts revenue and business decisions by creating visually compelling assets that drive key performance indicators such as click-through rates, return on ad spend (ROAS), user engagement, and ultimately, sales conversions for DTC and e-commerce campaigns. Their ability to iterate based on data directly contributes to optimizing marketing spend and maximizing ROI.

Growth Opportunities:

• Specialization: Develop deeper expertise in performance marketing creative, specific platforms (e.g., TikTok advanced creative strategies), or motion graphics.

• Creative Leadership: Progress to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers.

• Brand Strategy: Gain a more comprehensive understanding of brand strategy and how visual elements contribute to overall brand perception and market positioning, potentially leading to roles like Brand Designer or Art Director.

• Cross-functional Skill Development: Expand knowledge in areas like UI/UX for web assets, email marketing best practices, or even the strategic aspects of packaging design.

• Operations Acumen: Further develop an understanding of marketing operations by closely analyzing campaign performance and contributing to A/B testing strategies for creative.

📝 Enhancement Note: The growth trajectory for this role emphasizes both deepening design skills and broadening operational understanding within a marketing context. The impact on revenue is direct, making it a critical role in the GTM strategy.

🌐 Work Environment

Office Type: Hybrid. The company offers a hybrid model, with the option for employees in Kelowna, BC, to connect in person one day a week. For remote employees, the environment is entirely digital, emphasizing strong virtual collaboration tools and practices.

Office Location(s): Kelowna, BC, Canada. Remote work is an option for candidates located on the West Coast of Canada.

Workspace Context:

• Collaborative Environment: The hybrid model aims to foster collaboration, whether in-person or through digital channels. The emphasis on teamwork across Paid Media, Email, Web, and Social teams suggests an integrated workspace where designers work closely with marketing specialists.

• Tools & Technology: Employees will have access to industry-standard design software (Adobe Creative Suite, Figma) and likely project management and communication tools (e.g., Slack, Asana, Greenhouse). The mention of motion graphics suggests potential for advanced creative software.

• Team Interaction: Regular interaction with the creative director, marketing specialists, and potentially other designers will provide opportunities for feedback, learning, and shared problem-solving. The "digital-first" nature means strong communication and proactive engagement are key.

Work Schedule: The standard work schedule is 40 hours per week. While specific hours may vary, the "move quickly" and "dynamic" environment suggests that flexibility is likely, with an emphasis on output and results rather than strict adherence to rigid schedules, as long as core responsibilities and collaboration needs are met.

📝 Enhancement Note: The hybrid nature of the work environment is a key factor, offering flexibility but also requiring strong self-management and communication skills, especially for remote team members. The emphasis on digital-first collaboration is critical for success in this role.

📄 Application & Portfolio Review Process

Interview Process: The interview process for a role like this typically involves several stages designed to assess creative skills, technical proficiency, cultural fit, and operational understanding.

• Initial Screening: A review of the resume and portfolio to ensure alignment with the core requirements, especially the 3+ years of performance marketing design experience and portfolio content.

• Creative/Technical Interview: This stage often includes a discussion about past projects, design process, software proficiency (Adobe Creative Suite, Figma), and potentially a brief design challenge or case study presentation.

• Portfolio Review Session: A dedicated session where candidates walk through their portfolio, explaining their design choices, the context of projects, the challenges faced, and the outcomes achieved (especially performance metrics).

• Hiring Manager/Director Interview: A discussion focused on team fit, understanding of the brand, ability to work in a fast-paced environment, and how the candidate’s skills align with the Director of Brand and Creative’s vision.

• Potential Final Round: May involve meeting with other team members or a final executive for cultural alignment.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that directly showcase performance marketing creative for DTC/e-commerce. Prioritize examples that demonstrate conversion optimization, platform-native design, and A/B testing variants.

• Tell the Story: For each project, clearly articulate the objective, your role, the creative process, the challenges, your design solutions, and most importantly, the results (quantifiable metrics like CTR, ROAS, conversion lift).

• Demonstrate Versatility: Include examples across different channels (paid social, email, web banners, landing pages) to show breadth of skill.

• Highlight Data Influence: Be ready to discuss how performance data informed your design decisions and how you iterated based on results. This is crucial for this role.

• Showcase Software Proficiency: Ensure your work reflects mastery of Adobe Creative Suite and Figma. If you have motion graphics, include relevant examples.

• Brand Alignment: Prepare to discuss how your work aligns with Pela Case's brand aesthetic and values (playful, elevated, sustainable).

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating ad creative for a specific campaign or iterating on existing assets based on provided performance data.

• Practice articulating your design process and rationale concisely and clearly.

• Understand Pela Case's brand, target audience, and current marketing efforts. Research their website, social media, and ad campaigns to understand their visual language and messaging.

• Prepare questions that demonstrate your interest in the company, the team, and the operational aspects of the role.

📝 Enhancement Note: The emphasis on performance metrics and data-driven iteration in the portfolio review and interview process is paramount. Candidates must be able to prove their creative output directly contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, ad creation), Illustrator (vector graphics, logos, icons), and InDesign (layout, potentially for print/packaging). Proficiency is a must.

• Figma: Critical for web assets, landing page design, prototyping, and collaborative design workflows. Experience with Figma is a key requirement.

• Motion Graphics Software (e.g., Adobe After Effects): A significant plus, indicating the ability to create dynamic and engaging video or animated assets for paid media and social.

Analytics & Reporting:

• While not directly a design tool, familiarity with analytics platforms is crucial for understanding performance data. Candidates should be comfortable interpreting data from:
  • Meta Ads Manager / Google Ads / TikTok Ads Manager: For performance metrics like CTR, ROAS, CPC, CPA.
  • Web Analytics Tools (e.g., Google Analytics): For understanding user behavior on web assets and landing pages.
  • Email Marketing Platform Analytics (e.g., Klaviyo, Mailchimp): For open rates, click rates, and conversion tracking from email campaigns.

CRM & Automation:

• While the designer may not directly manage CRM or automation platforms, understanding how creative assets are deployed through these systems is beneficial. Familiarity with how marketing automation platforms (MAPs) and CRMs integrate with creative assets for email and web campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma as required tools highlights the technical baseline. The "bonus" for motion graphics indicates a desire for advanced capabilities. The ability to interpret analytics data from various marketing platforms is key to the "performance data analysis" aspect of the role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering creative that performs and directly contributes to business objectives (conversions, ROAS). Designs are expected to be effective, not just aesthetically pleasing.

• Data-Informed: Decisions are guided by performance data, requiring a willingness to test, learn, and iterate based on what the metrics indicate.

• Agile & Fast-Paced: The company moves quickly, and the environment shifts often. Comfort with rapid iteration, quick turnarounds, and adapting to change is highly valued.

• Collaborative: Teamwork is essential, with close collaboration across marketing channels and with the creative director. Open communication and feedback exchange are expected.

• Brand-Conscious & Playful: While data-driven, the brand also values playfulness and an elevated aesthetic. Creative should be human-centric, culturally relevant, and connect with the audience authentically.

• Sustainable Focus: An underlying value of creating "better for the planet" design without overstating it, aligning with the company's mission.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with paid media specialists, email marketers, and social media managers, requiring seamless integration of creative into their campaign workflows.

• Feedback-Oriented: The culture encourages giving and receiving feedback to refine creative work and improve performance. The "takes feedback well" requirement is key.

• Proactive Communication: In a hybrid and dynamic environment, proactive communication and status updates are crucial for maintaining alignment and ensuring smooth project execution.

• Experimentation: A willingness to try new ideas and experiment with different creative approaches, supported by performance data, is encouraged.

📝 Enhancement Note: The values highlight a blend of creative excellence and operational rigor, emphasizing results, data, and adaptability. This is characteristic of successful GTM operations teams that support high-growth marketing functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance with Brand Aesthetics: The primary challenge will be creating visually compelling creative that also meets strict performance targets and adheres to brand guidelines across multiple channels.

• Rapid Iteration Demands: The need to "design weekly high-performing ad creative" and "iterate quickly on what’s working" requires efficient workflow management and the ability to produce quality work under tight deadlines.

• Platform Nuances: Staying current with the ever-evolving trends and best practices for each platform (Meta, TikTok, YouTube, Google, Email) and adapting creative accordingly.

• Data Interpretation: Effectively translating raw performance data into actionable design insights and creative strategies.

• Remote Collaboration: For remote employees, maintaining strong connections and effective collaboration within a hybrid team structure.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to hone skills in motion graphics, animation, or advanced digital design techniques.

• Performance Marketing Strategy: Deeper understanding of paid media, email marketing, and conversion rate optimization (CRO) principles through direct collaboration and data analysis.

• Brand Strategy Expertise: Gaining insights into broader brand strategy, campaign planning, and how creative fits into the overall marketing funnel.

• Tool Proficiency: Mastering new design tools or features, or learning how to leverage analytics dashboards more effectively.

• Industry Trends: Continuous learning about emerging design trends, platform changes, and best practices in DTC and e-commerce marketing.

📝 Enhancement Note: The challenges and growth opportunities are framed around the operational realities of performance marketing creative and the need for continuous learning in a dynamic digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing weekly ad creative for paid social campaigns. How do you ensure it's both platform-native and conversion-focused?" (Focus on workflow, data integration, and channel understanding.)

• "Walk me through a time you used performance data (e.g., CTR, ROAS) to significantly improve a piece of creative. What was the data, what did you change, and what was the outcome?" (Highlight data analysis, iteration, and impact.)

• "How do you approach maintaining brand consistency across diverse marketing channels like paid ads, email, and web, while also incorporating current cultural trends?" (Assess brand awareness, adaptability, and strategic thinking.)

• "What is your experience with A/B testing creative variants for email campaigns or ads? How do you approach designing these variants?" (Probe understanding of experimentation and optimization.) Company & Culture Questions:

• "What excites you about Pela Case's mission and products, particularly our commitment to sustainability?" (Demonstrate research and alignment with brand values.)

• "How do you handle feedback on your designs, especially when it comes from multiple stakeholders or differs from your initial vision?" (Assess receptiveness to feedback and collaboration.)

• "Describe your ideal work environment. How do you thrive in a fast-paced, dynamic, and potentially hybrid setting?" (Gauge cultural fit and adaptability.)

• "How do you stay updated on design trends, especially those relevant to social media and performance marketing?" (Show commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the problem, your solution, your role, the tools used, and the measurable results. Use storytelling to engage the interviewer.

• Quantify Your Impact: Wherever possible, present metrics (e.g., "This ad campaign achieved a 2.5x ROAS," "Our email design increased click-through rates by 15%").

• Highlight Process: Explain why you made certain design choices. Connect your decisions back to performance goals, audience understanding, or platform best practices.

• Showcase Software Proficiency: Be ready to discuss your expertise in Adobe Creative Suite and Figma, and any motion graphics work.

• Address the "Bonus": If you have experience with sustainable design, print, or packaging, be ready to discuss it.

• Prepare for Live Design Tasks: Have tools like Figma readily accessible in case of a live design exercise or a request to critique/improve an existing asset.

📝 Enhancement Note: The interview preparation focuses on demonstrating a results-oriented mindset, understanding of performance marketing operations, and ability to integrate creative with business objectives.

📌 Application Steps

To apply for this Graphic Designer, Marketing position:

• Submit your application through the provided link on Greenhouse.io.

• Customize Your Resume: Tailor your resume to highlight your 3+ years of experience in performance marketing creative for DTC/e-commerce, emphasizing skills like conversion optimization, Adobe Creative Suite, Figma, and data-driven design. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects showcasing your ability to create conversion-driving social ads, email campaigns, and web assets. Ensure each project clearly details the objective, your role, your process, and quantifiable results. Be prepared to discuss how performance data influenced your designs.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling, data-driven insights, and your ability to adapt to different platforms and brand aesthetics. Be ready to explain your design rationale and impact.

• Research Pela Case: Thoroughly review Pela Case's website, social media presence, and any available marketing materials to understand their brand voice, aesthetic, mission, and target audience. Prepare to discuss how your design approach aligns with their values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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