Graphic Designer - Generalist

📍 Job Overview

Job Title: Graphic Designer - Generalist

Company: Bellroy

Location: Collingwood, Victoria, Australia

Job Type: Full-time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-09-04

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role requires a mid-weight Graphic Designer with a strong focus on tactile design, bridging the gap between on-screen and off-screen brand experiences.

• The position involves a high degree of variety, encompassing campaign design for physical retail spaces, packaging production, and digital content creation for social media launches.

• The designer will be an integral part of Bellroy's in-house Creative team, collaborating closely with copywriters, photographers, producers, and channel experts to ensure cohesive brand messaging.

• A key aspect of the role is translating campaign creative into tangible, three-dimensional spaces like retail windows, in-store environments, and trade shows, demanding a technical understanding of print and spatial design.

📝 Enhancement Note: The "Generalist" title and the description emphasizing variety (packaging, print, social, retail spaces) indicate a need for a broad skill set rather than deep specialization. The mention of "tactile" and "how something feels in the hand" highlights a focus on physical product and brand touchpoints, which is crucial for Bellroy's product-centric business.

📈 Primary Responsibilities

• Concept, design, and execute a wide range of creative assets for both physical and digital platforms, ensuring brand consistency and impact.

• Develop and finalize packaging designs, including technical specifications for dielines and preparing final art for print production.

• Translate campaign creative concepts into engaging three-dimensional environments for retail windows, in-store displays, and trade show activations.

• Collaborate with cross-functional teams, including visual merchandisers, copywriters, and retail operations, to bring campaign stories and brand narratives to life.

• Adapt core campaign creative into various formats, such as static social media posts, ensuring visual appeal and brand alignment.

• Contribute to brand identity development by creating graphic art packs, defining typography, color palettes, and photography shot lists for new campaigns.

• Design and update brand publications, such as brand books and range guides, maintaining high standards of print publishing.

• Design in-store signage to enhance customer navigation and reinforce brand presence within retail spaces.

• Actively participate in team innovation sessions, exploring new software, AI technologies, and production methods.

📝 Enhancement Note: The responsibilities are structured to cover the full spectrum of a generalist designer's duties, from initial concepting and art direction to final production-ready artwork and spatial design. The emphasis on collaboration with specific internal teams (visual merchandisers, retail operations) highlights the importance of integrated GTM execution within Bellroy.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a mid-weight role.

Experience: 3+ years of professional graphic design experience, preferably within an in-house creative team or a design agency setting, with demonstrable experience in physical and retail spaces.

Required Skills:

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for design and prototyping.

• Proven track record in packaging design, including a technical understanding of dielines and preparing final artwork for print.

• Experience in translating campaign creative into three-dimensional retail environments (e.g., windows, in-store displays, trade shows).

• Excellent time management skills with the ability to manage projects from brief to completion, ensuring deadlines are met.

• Strong collaboration and communication skills, with an open-minded attitude towards feedback and briefs.

• Ability to adapt a brand's visual identity across diverse applications. Preferred Skills:

• Experience with direct-to-consumer (DTC), lifestyle, or fashion brands.

• Familiarity with AI-assisted production tools and workflows.

• Experience in designing brand books and range guides.

• Understanding of visual merchandising principles.

• Experience with creating photography shot lists and art directing shoots.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, practical production knowledge (especially for print and packaging), and strong interpersonal capabilities crucial for an in-house team. The preference for DTC/lifestyle brands aligns with Bellroy's market positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on tactile and physical applications.

• Specific examples of packaging design projects, clearly illustrating technical execution (dielines, print-ready art) and creative concept.

• Case studies demonstrating the translation of campaign creative into three-dimensional retail spaces (e.g., trade show booths, in-store displays, window concepts).

• Examples of brand identity work, including art direction, typography, and color palette development for campaigns.

• Demonstrations of social media creative adaptation and design for digital platforms.

• Inclusion of any print publishing examples, such as brand books or range guides. Process Documentation:

• Evidence of managing design projects from brief to completion, highlighting project management and time management skills.

• Examples of collaborative processes, illustrating how feedback was incorporated and how you worked with cross-functional teams.

• Documentation or case studies showing how you've adapted creative across different mediums and scales.

• Any examples of exploring or implementing new technologies, such as AI, within design workflows.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating the "generalist" nature of the role, with a clear expectation of showcasing work across print, packaging, retail environments, and digital platforms. The emphasis on process and collaboration is key for an in-house role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-weight Graphic Designer with 3+ years of experience in a major Australian city like Melbourne, the estimated salary range is AUD $70,000 - $95,000 per annum. This estimate considers the cost of living in Collingwood, Victoria, and the specialized skills required for physical and retail design.

Benefits:

• Hybrid work flexibility, offering a balance between in-office collaboration and remote work.

• Opportunity to work within a growing, product-focused company with a strong brand identity.

• Collaborative and creative in-house team environment.

• Exposure to a wide variety of design projects across different mediums.

• Potential for professional development and learning new technologies (e.g., AI in design).

• Access to Bellroy's innovative product range.

Working Hours: Full-time role, with a hybrid flexibility arrangement. Standard working hours are implied, likely around 38-40 hours per week, with potential for occasional overtime during peak project periods, common in creative roles.

📝 Enhancement Note: Salary is estimated due to lack of explicit data, using Australian market rates for similar roles and locations. Benefits are inferred from the company culture and typical offerings for a design role in a creative company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bellroy operates within the Direct-to-Consumer (DTC) goods sector, specializing in innovative and thoughtfully designed accessories, particularly wallets, bags, and travel gear. The company emphasizes product quality, functionality, and aesthetic appeal.

Company Size: Bellroy is a growing company. While exact numbers are not provided, their presence in multiple global markets and the existence of an in-house Creative team suggest a medium to large-sized organization.

Founded: Bellroy was founded in 2010, with a mission to make people's lives easier by creating better ways to carry their essentials. This relatively young but established history points to a company that has evolved and innovated in its market.

Team Structure:

• The Graphic Designer will be part of the in-house Creative team, reporting directly to the Design Lead.

• This team likely comprises other designers (including a separate digital-focused role), copywriters, photographers, and producers, fostering a collaborative and multi-disciplinary environment.

• Close proximity and collaboration with channel experts and commercial teams are expected, indicating a GTM-focused operational structure. Methodology:

• Bellroy's approach to design is characterized by a focus on "better ways" and "helping people move through the world," suggesting a user-centric and problem-solving methodology.

• The company values a "growth mindset," encouraging innovation, continuous learning, and embracing new technologies like AI.

• A strong emphasis is placed on craft, detail, and the tactile experience of their products, which likely translates into their design processes.

Company Website: https://bellroy.com/

📝 Enhancement Note: The company culture is inferred from the job description's emphasis on collaboration, growth mindset, and product focus. The "tactile" aspect of Bellroy's brand is a critical differentiator that influences the design team's approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "mid-weight" Graphic Designer. This implies a level of autonomy and responsibility beyond an entry-level position, with the expectation of independently managing projects and contributing creatively to campaign development. It's a stepping stone towards senior or lead design roles.

Reporting Structure: The designer reports to the Design Lead within the in-house Creative team. This structure provides direct mentorship and guidance from a more experienced design professional.

Operations Impact: While not a traditional "operations" role, this designer's work directly impacts the company's Go-To-Market (GTM) strategy by shaping brand perception, driving product launches, and enhancing customer engagement through compelling visual communication across all touchpoints, from packaging to retail environments. Their output influences sales, brand awareness, and customer experience.

Growth Opportunities:

• Skill Specialization/Expansion: Opportunity to deepen expertise in specific areas like packaging engineering, retail design, or even explore leading art direction for campaigns.

• Leadership Development: Potential to grow into a Senior Graphic Designer or Art Director role, mentoring junior designers and taking on more strategic creative leadership.

• Cross-functional Learning: Exposure to various aspects of the business (product development, marketing, retail operations) through collaborative projects, broadening understanding of GTM strategies.

• Technology Adoption: Opportunity to become proficient in emerging design technologies, including AI tools, and potentially lead their integration into the team's workflow.

📝 Enhancement Note: The growth analysis focuses on how a design role contributes to broader GTM operations and offers career progression within a creative function. The emphasis on "growth mindset" and learning new technologies suggests a dynamic career path.

🌐 Work Environment

Office Type: The role is based in Bellroy's Collingwood office, offering a hybrid work model, meaning a blend of in-office and remote work. This suggests a modern office space designed to facilitate collaboration and creative work.

Office Location(s): Collingwood, Victoria, Australia. This is a vibrant inner-city suburb known for its creative industries, cafes, and retail spaces, providing an inspiring environment.

Workspace Context:

• Collaborative Environment: The in-house Creative team structure implies a dynamic workspace where designers, copywriters, photographers, and producers work closely together.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially emerging technologies like AI tools.

• Team Interaction: Frequent opportunities for brainstorming, feedback sessions, and cross-functional project meetings, fostering a strong team dynamic.

Work Schedule: Full-time, hybrid flexibility. This likely means standard office hours (e.g., 9 AM - 5 PM) with the ability to work remotely on certain days, allowing for focused individual work and in-person team collaboration.

📝 Enhancement Note: The hybrid model and location in a creative hub like Collingwood are key aspects of the work environment, appealing to designers seeking both flexibility and an inspiring atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation: Candidates will likely present their portfolio to the Design Lead and potentially other Creative team members, discussing their process, rationale, and impact on projects. This will focus on the breadth of their generalist skills, particularly in packaging, print, and retail applications.

• Skills & Collaboration Assessment: May involve a design challenge or a discussion about problem-solving scenarios to gauge technical skills, creative thinking, and collaborative approach.

• Cultural Fit Interview: Discussion with hiring managers and team members to assess alignment with Bellroy's values, growth mindset, and collaborative culture.

Portfolio Review Tips:

• Showcase Breadth: Highlight projects demonstrating expertise across packaging, print design, retail/spatial concepts, and digital assets. Ensure technical execution (dielines, print-ready art) is clearly visible.

• Tell the Story: For each project, explain the brief, your creative process, the challenges faced, your problem-solving approach, and the impact of your design. Use case study format for key projects.

• Emphasize Collaboration: Include examples that show how you worked with other teams (e.g., copywriters, merchandisers) and incorporated feedback.

• Highlight Tactile Focus: Ensure projects that emphasize the physical and tactile aspects of design are prominent, aligning with Bellroy's brand.

• Technical Proficiency: Clearly demonstrate your skills in Adobe Creative Suite and Figma, and mention any experience with AI-assisted tools.

Challenge Preparation:

• Design Challenge Focus: Be prepared for a task that might involve adapting existing creative for a new application (e.g., packaging for a new product, a retail display concept), or a conceptual brief requiring a range of skills.

• Process Articulation: Practice explaining your design thinking and process clearly and concisely, especially how you would approach a brief that spans physical and digital elements.

• Time Management: If given a timed challenge, practice efficient workflow and prioritization.

📝 Enhancement Note: The application process emphasizes the portfolio's importance and the need to demonstrate a wide range of generalist design skills relevant to Bellroy's product and brand. The advice focuses on practical preparation for portfolio review and potential design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks. Proficiency in Photoshop (image editing, mockups), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print production, brand books) is critical.

• Figma: Required for collaborative design, prototyping, and potentially UI/UX elements for digital applications.

Analytics & Reporting: While not primary tools for this role, understanding how design impacts engagement metrics (e.g., social media performance, retail conversion) is beneficial. Familiarity with basic analytics dashboards for digital content performance might be helpful.

CRM & Automation: Not directly applicable to the core design responsibilities, but understanding how design assets are deployed through marketing automation platforms or CRM-driven campaigns could be an advantage.

Specialized Tools:

• Pre-press Software: Understanding of software used in print production and packaging design workflows.

• 3D Mockup Software: Tools for creating realistic mockups of packaging and retail displays.

• AI Design Tools: Experience or demonstrated interest in AI-assisted design tools (e.g., Midjourney, Adobe Sensei features) is a bonus, reflecting Bellroy's interest in innovation.

📝 Enhancement Note: The tools listed are standard for graphic design but with a specific emphasis on print, packaging, and digital applications, as well as an openness to AI tools, reflecting the job's requirements and Bellroy's forward-looking approach.

👥 Team Culture & Values

Operations Values:

• Craft & Detail: A deep appreciation for high-quality execution, meticulous attention to detail, and the tactile quality of products and their presentation.

• Collaboration & Generosity: A team-oriented approach where ideas are shared freely, feedback is welcomed constructively, and individuals contribute to a supportive work environment.

• Growth Mindset: Embracing challenges as opportunities to learn and develop, staying curious, and being open to new ideas, technologies, and ways of working.

• Innovation & Improvement: Continuously seeking better approaches, whether in design execution, process efficiency, or exploring new creative solutions.

• User-Centricity: Designing with the end-user in mind, ensuring functionality, ease of use, and a positive experience across all touchpoints.

Collaboration Style:

• Integrated Teamwork: Expect close collaboration with copywriters, photographers, producers, and channel experts, working together to build cohesive campaigns.

• Feedback Loops: An open culture of giving and receiving feedback to refine designs and ensure they meet strategic objectives.

• Cross-functional Partnership: Working hand-in-hand with teams like visual merchandising and retail operations to ensure designs are practical and effective in their intended environments.

• Knowledge Sharing: Actively participating in team sessions to share learnings, explore new tools, and collectively elevate the team's capabilities.

📝 Enhancement Note: The values and collaboration style are drawn directly from the job description's language ("sweat the details," "love of the tactile," "open minded attitude," "loving to collaborate," "growth mindset"). These are crucial for candidates to understand how to integrate into the Bellroy team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Tactile and Digital: Effectively translating the "tactile" brand essence into digital formats and vice-versa, ensuring a consistent and impactful brand experience across all mediums.

• Managing Project Variety: Juggling diverse projects with different timelines and requirements (from packaging dielines to retail display concepts to social graphics) requires strong organizational and prioritization skills.

• Technical Print/Production Demands: Ensuring designs are technically sound for print and packaging production, which can involve complex specifications and collaboration with external vendors.

• Adapting to Evolving Technologies: Staying current with design software advancements and emerging technologies like AI, and integrating them effectively into workflows.

Learning & Development Opportunities:

• Deepen Retail & Packaging Expertise: Gain hands-on experience in the intricacies of retail space design and high-quality product packaging production.

• Art Direction Skills: Develop and refine art direction capabilities for campaigns, including photography shot lists and overall visual strategy.

• AI & Emerging Tech Exploration: Opportunity to experiment with and become proficient in AI-assisted design tools, positioning as a future-forward designer.

• GTM Strategy Exposure: Through cross-functional collaboration, gain a deeper understanding of how design contributes to broader Go-To-Market strategies, sales, and brand building.

📝 Enhancement Note: Challenges are framed around the unique aspects of the role (tactile vs. digital, generalist demands) and industry trends. Growth opportunities are aligned with the skills and experiences Bellroy is seeking and the company's innovative culture.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to translate a campaign concept from a 2D brief into a 3D retail environment. What were the key considerations and challenges?" (Assesses retail/spatial design experience and problem-solving.)

• "Walk us through your process for designing packaging for a new product. How do you ensure technical accuracy for print and maintain brand integrity?" (Evaluates packaging design skills, print production knowledge, and brand awareness.)

• "How do you approach receiving and incorporating feedback on your designs, especially when it comes from non-design stakeholders?" (Tests collaboration, communication, and adaptability.)

• "Bellroy values a 'growth mindset.' How have you demonstrated this in your previous roles, particularly in learning new design tools or techniques?" (Assesses cultural fit and willingness to learn.) Company & Culture Questions:

• "What aspects of Bellroy's brand and products appeal to you most, and how do you see your design skills contributing to our mission?" (Tests research and genuine interest.)

• "How do you stay updated on design trends, particularly those relevant to lifestyle brands, packaging, and retail experiences?" (Assesses industry awareness.)

• "Describe your experience working within an in-house creative team versus an agency. What are the key differences and benefits of each?" (Gauges understanding of team dynamics.) Portfolio Presentation Strategy:

• Curate for Relevance: Select 3-5 projects that best showcase your generalist capabilities, with a strong emphasis on packaging, retail/spatial design, and print. Include at least one project demonstrating digital adaptation.

• Structure Your Narrative: For each project, clearly articulate the brief, your role, your creative process (sketches, iterations, software used), the problem-solving steps, and the final outcome/impact.

• Highlight Technical Skills: Be prepared to discuss the technical aspects of your work, such as dielines, print specifications, and material considerations for packaging and retail.

• Showcase Collaboration: Point out instances where you collaborated with other teams or incorporated feedback effectively.

• Be Ready for Q&A: Anticipate questions about your design choices, your approach to challenges, and how your work aligns with Bellroy's brand values.

📝 Enhancement Note: Interview questions are tailored to assess the specific requirements of this generalist role, focusing on tactile design, cross-functional collaboration, and cultural fit, along with practical portfolio presentation advice.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume, a cover letter, and your portfolio through the provided application link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your generalist skills, particularly in packaging design, print production, and retail/spatial concepts. Tailor your presentation to highlight your ability to bridge physical and digital design.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience, highlighting proficiency in Adobe Creative Suite and Figma, and any specific experience with DTC, lifestyle, or fashion brands. Quantify achievements where possible.

• Prepare Your Narrative: Practice discussing your design process, rationale, and the impact of your work. Be ready to explain how you approach briefs, collaborate with teams, and handle feedback.

• Research Bellroy: Thoroughly explore Bellroy's website, understand their brand ethos, product range, and recent campaigns to demonstrate genuine interest and cultural alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.