Graphic Designer (E-commerce)

📍 Job Overview

Job Title: Graphic Designer (E-commerce)

Company: Exchange Life

Location: United States

Job Type: Full-Time Contractor

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-25

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on generating high-quality AI product images and overlaying them with compelling headlines for e-commerce ad creatives, directly contributing to performance marketing efforts.

• The Graphic Designer will be instrumental in scaling the static ad creative output to match the company's successful video content engine, utilizing advanced AI image generation tools and Adobe Photoshop.

• Success in this role involves not only executing designs but also iterating based on ad performance data and proactively suggesting process improvements within the content operation.

• The position offers a unique opportunity to develop expertise in AI creative for marketing, with direct access to real ad spend and performance metrics, fostering rapid skill development and career advancement.

📝 Enhancement Note: This role is positioned as a full-time contractor with a flexible schedule, emphasizing performance-based bonuses and rapid career progression to a Senior Designer title. The core function is to build and optimize static ad creatives, a critical component of a performance-driven marketing strategy for a fast-growing e-commerce brand.

📈 Primary Responsibilities

• Generate AI-powered product images and visual assets using proprietary prompts, templates, and established workflows, ensuring brand consistency and quality.

• Execute precise text placement and typography for ad creatives in Adobe Photoshop, aligning with Exchange Life's established visual style and marketing objectives.

• Iterate on design concepts and production based on constructive feedback from the Content Lead and Marketing team, as well as direct ad performance data.

• Meticulously organize, manage, and maintain the library of creative assets, ensuring the AI image library is clean, up-to-date, and easily accessible for future campaigns.

• Proactively communicate project status, potential bottlenecks, available capacity, and output forecasts to the Content Lead and cross-functional marketing teams.

• Collaborate with the Content Lead on developing and expanding the prompt library for AI image generation, contributing to the evolution of creative assets.

• Monitor and analyze the performance of static ad creatives, identifying trends and opportunities for optimization to drive higher conversion rates.

📝 Enhancement Note: The responsibilities clearly indicate a focus on production-level graphic design within a performance marketing context. The emphasis on AI image generation, Photoshop for ad creative assembly, and iteration based on performance data are key indicators of the role's tactical nature within a GTM operations framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and marketing aesthetics is expected, often gained through formal education or equivalent practical experience.

Experience: 0-2 years of experience in graphic design, with a focus on creating digital assets for advertising or e-commerce platforms. Experience with performance-driven creative is highly valued.

Required Skills:

• Intermediate proficiency in Adobe Photoshop for image manipulation, text overlay, and layout design.

• Solid understanding of typography, text placement, and visual hierarchy specifically for ad creatives and digital marketing materials.

• Demonstrated ability to follow established creative briefs, processes, and workflows independently.

• A strong portfolio showcasing clean, polished graphic design work, ideally with examples relevant to e-commerce or digital advertising.

• Excellent written and spoken English communication skills, with the ability to articulate opinions and flag issues clearly and proactively.

• Reliable internet connection and a dedicated workspace conducive to remote work.

• Ability to manage time effectively and work independently with minimal supervision. Preferred Skills:

• Hands-on experience with AI image generation tools (e.g., Higgsfield, Midjourney, Stable Diffusion) and understanding of prompt engineering principles.

• Previous experience in e-commerce, Direct-to-Consumer (DTC) marketing, or social media ad creative production.

• Familiarity with A/B testing creative assets and analyzing performance metrics.

• Basic understanding of marketing funnels and customer acquisition strategies.

📝 Enhancement Note: The "Must-Haves" strongly emphasize practical skills in Photoshop and typography for ad creatives, along with the ability to follow a defined process. The "Nice-to-Haves" point towards a desire for candidates who can hit the ground running with AI generation tools, indicating a proactive approach to adopting new technologies within the marketing operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-10 examples of polished graphic design work, with a preference for digital ad creatives or e-commerce visuals.

• Demonstrate proficiency in Adobe Photoshop, highlighting skills in layout, typography, and image manipulation.

• Include examples that align with the clean, polished aesthetic described by Exchange Life, showcasing an understanding of brand consistency.

• If available, include any examples of AI-generated imagery or creatives that have demonstrated performance impact in previous roles or personal projects. Process Documentation:

• Candidates are expected to articulate their understanding of following a defined creative process, from asset generation to final output and iteration.

• The ability to manage and organize creative assets efficiently within a digital workflow will be assessed through portfolio examples or discussion.

• Demonstrate an understanding of how design decisions are influenced by performance feedback and marketing objectives.

📝 Enhancement Note: While not explicitly asking for a formal "process portfolio," the job description heavily implies that the candidate's existing portfolio should demonstrate their ability to work within a structured process, particularly concerning asset management and iteration based on feedback and performance.

💵 Compensation & Benefits

Salary Range: $3 - $6 USD per hour.

• This range is for a full-time contractor role, approximately 40 hours per week.

• The base pay is supplemented by performance bonuses.

Performance Bonuses: $300 – $800+ per month, paid based on the performance of winning ad creatives. Bonuses are uncapped and directly tied to the success of designs on paid media channels.

Benefits:

• Performance bonuses directly linked to ad creative success.

• Flexible Paid Time Off (PTO) policy, allowing employees to take time as needed with team coordination.

• Access to paid courses for professional development and skill enhancement.

• Company-provided access to paid software and tools necessary for the role.

• Opportunities for rapid career advancement to a Senior Designer role based on performance.

Working Hours: Approximately 40 hours per week. The schedule is fully flexible, allowing work at any time as long as daily communication and delivery expectations are met. No specific timezone overlap is required.

📝 Enhancement Note: The compensation structure is a hybrid model combining a base hourly rate with a significant performance-based bonus component. This aligns with a contractor role where output and impact are highly valued. The bonus structure incentivizes the creation of high-performing ad creatives. Research for similar remote, full-time contract graphic design roles in the US with performance bonuses suggests this hourly rate is on the lower end, but the potential for significant bonus earnings can elevate the overall compensation. The company's focus on performance and growth opportunities aims to compensate for the contractor status and flexible hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically within the travel jewelry niche, focusing on collectible travel charms. The company leverages content marketing and performance advertising to drive sales.

Company Size: Exchange Life is described as "fast-growing" and operates with a "lean, fully remote international team." This suggests a dynamic startup environment where individual contributions have a significant impact.

Founded: While the founding date is not specified, the company's rapid growth and success in generating over a quarter billion views across TikTok and Instagram indicate a relatively recent but impactful market entry.

Team Structure:

• The design team is part of a lean, international, fully remote structure, working closely with the Content Lead and Marketing team.

• The reporting structure is flat, with an emphasis on independent work and direct communication rather than strict hierarchy.

• Cross-functional collaboration is key, particularly between designers, video editors, and content creators, all supporting the broader marketing objectives. Methodology:

• The company employs a data-driven approach, using ad performance data to inform creative decisions and optimize marketing spend.

• Workflow planning is centered around efficiency and scalability, aiming to match video content output with static ad creative output.

• Automation and efficiency are prioritized, as evidenced by the use of AI image generation tools and established internal processes.

Company Website: https://Exchange-life.com

📝 Enhancement Note: The company culture is characterized by rapid growth, a lean and remote operational model, and a strong emphasis on performance metrics. The role is framed as an opportunity to build and shape a critical part of the marketing operation, rather than simply executing tasks. This suggests a culture that values initiative, adaptability, and results.

📈 Career & Growth Analysis

Operations Career Level: Entry-level to Junior Graphic Designer (0-2 years of experience). The role is designed for individuals who can independently produce high-quality work following established processes.

Reporting Structure: The Graphic Designer reports directly to the Content Lead. This provides a clear line of communication and mentorship.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating ad creatives that drive traffic and conversions for e-commerce sales. Their contribution is crucial for scaling customer acquisition efforts through paid advertising channels.

Growth Opportunities:

• Rapid Advancement: The most significant growth opportunity is the potential to be promoted to "Senior Designer" within the first six months, based on performance. This involves taking ownership of visual direction, testing own concepts, and expanding the prompt library.

• Skill Specialization: Deepen expertise in AI image generation for marketing, learning to leverage performance data to create highly effective ad creatives.

• Leadership Potential: The Senior Designer role implies a path towards leading visual direction for static ads, potentially mentoring future team members and contributing to strategic creative planning.

• Learning & Development: Access to paid courses, software, and direct mentorship from the Content Lead provides structured opportunities for skill enhancement and career progression.

📝 Enhancement Note: The role is explicitly designed for rapid growth, with a clear performance benchmark for promotion to Senior Designer. This indicates a company that values meritocracy and invests in high-performing individuals by providing them with more responsibility and opportunities.

🌐 Work Environment

Office Type: 100% remote. The company operates as a fully remote international team, eliminating the need for a physical office presence.

Office Location(s): Not applicable, as the role is fully remote and location-independent within the United States.

Workspace Context:

• The workspace is designed for independent, asynchronous work, fostering autonomy and flexibility.

• Essential operations tools like Adobe Photoshop and AI image generation software will be utilized.

• Opportunities for team interaction will be primarily through asynchronous communication channels, with direct mentorship from the Content Lead.

Work Schedule: Fully flexible. Work can be done at any time, provided daily deliverables and asynchronous communication are maintained. This allows for significant work-life integration.

📝 Enhancement Note: The emphasis on a fully remote and flexible work environment is a key characteristic. This appeals to individuals who thrive on autonomy and asynchronous collaboration, common in modern GTM and operations teams seeking global talent.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit application via the provided link.

• Portfolio Review: A strong portfolio demonstrating relevant design skills and adherence to process is critical. Expect detailed examination of past work, particularly e-commerce or ad creative examples.

• Skills Assessment: Potential technical assessments or case studies focused on Photoshop proficiency, typography application, and AI image generation might be included.

• Interview with Content Lead: Discussion about your experience, approach to creative briefs, understanding of performance marketing, and how you handle feedback and iteration.

• Cultural Fit & Communication: Assessment of your communication style, ability to work independently, and proactive problem-solving approach.

Portfolio Review Tips:

• Curate Strategically: Select 5-10 of your strongest pieces, prioritizing e-commerce ad creatives, social media ads, or polished digital designs.

• Showcase Process: If possible, include brief descriptions of your design process, challenges faced, and how you iterated based on feedback or performance data.

• Highlight AI: If you have AI image generation experience, showcase it clearly. Explain your process for generating and refining AI images.

• Align with Brand: Ensure your portfolio reflects an understanding of clean, polished aesthetics suitable for a consumer brand.

• Performance Focus: If any of your past work has performance metrics (e.g., increased CTR, conversion rate), highlight them.

Challenge Preparation:

• Photoshop Proficiency: Be ready to demonstrate your Photoshop skills, perhaps through a quick task or by discussing complex techniques you've used.

• Typography for Ads: Prepare to discuss your approach to text placement, font selection, and readability in ad contexts.

• AI Image Generation: Be ready to discuss your experience with AI tools, your prompt engineering strategies, and how you ensure brand alignment with AI outputs.

• Feedback & Iteration: Prepare examples of how you've incorporated feedback and iterated on designs to improve performance.

• Proactive Communication: Think about how you would proactively communicate bottlenecks or suggest improvements within a remote, asynchronous team structure.

📝 Enhancement Note: The application process emphasizes a strong portfolio that demonstrates not just design skill but also the ability to work within a performance-driven, process-oriented, and remote environment. Candidates should prepare to showcase their understanding of ad creative effectiveness and their ability to leverage AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for overlaying headlines, copy, and final edits on AI-generated images. Intermediate to advanced proficiency is required.

• AI Image Generation Tools: Experience with tools like Higgsfield (preferred), Midjourney, Stable Diffusion, or similar AI art generators is highly desirable for asset creation.

• Internal Prompt Library & Workflows: Candidates will be trained on and expected to utilize Exchange Life's proprietary prompts and established workflows for AI image generation.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret ad performance data (e.g., click-through rates, conversion rates) to inform design iterations is crucial. Access to relevant performance dashboards or reports will likely be provided. CRM & Automation:

• Not directly applicable to this role's core responsibilities, but an understanding of how ad creatives fit into the broader marketing funnel and customer journey is beneficial.

📝 Enhancement Note: The core technology stack revolves around AI image generation and Adobe Photoshop, with a strong emphasis on leveraging the company's internal resources (prompt library, workflows) to maximize efficiency and performance.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is creating ads that perform, not just art for art's sake. Success is measured by tangible results on paid ad spend.

• Efficiency & Scalability: The team values finding efficient ways to produce high-quality creative content at scale, mirroring the success of the company's video engine.

• Proactive Communication: Open, honest, and timely communication is essential in a remote, asynchronous environment to ensure smooth workflow and quick problem resolution.

• Continuous Learning: The fast-paced nature of AI and digital marketing necessitates a commitment to ongoing learning and adaptation to new tools and strategies.

• Autonomy & Ownership: Team members are trusted to manage their time and tasks independently, taking ownership of their contributions and outcomes.

Collaboration Style:

• Asynchronous First: Collaboration primarily occurs through asynchronous channels (e.g., Slack, project management tools), with daily check-ins and updates.

• Feedback-Oriented: A culture of constructive feedback is encouraged to continuously improve creative output and processes.

• Cross-Functional Integration: Designers work closely with the Content Lead and potentially other content creators to ensure alignment on marketing goals and creative direction.

📝 Enhancement Note: The culture values independent contributors who are results-oriented, adaptable, and communicate effectively in a remote setting. The emphasis is on driving business outcomes through creative excellence and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Performance Pressure: The direct link between creative output and performance bonuses means there's inherent pressure to consistently produce winning ads.

• AI Tool Evolution: Keeping pace with the rapid advancements and nuances of AI image generation tools can be challenging.

• Remote Collaboration: Effectively collaborating and receiving feedback in an asynchronous, remote environment requires strong communication skills and self-discipline.

• Balancing Art and Ads: Learning to balance creative aesthetic with the specific requirements of performance-driven advertising.

Learning & Development Opportunities:

• AI Creative Mastery: Gain deep, practical expertise in AI image generation for marketing, informed by real ad spend data.

• Performance Marketing Insights: Understand what makes creatives convert, directly from campaign performance metrics.

• Mentorship: Receive 1-on-1 guidance from an experienced Content Lead.

• Skill Advancement: Access to paid courses and software to continuously enhance design and AI skills.

• Portfolio Building: Develop a robust portfolio with proven performance metrics, a significant asset for future career opportunities.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role and the evolving landscape of AI creative. The growth opportunities, however, are substantial, offering specialized skills development and a clear path for career acceleration within a high-impact marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an e-commerce ad creative from concept to final execution, particularly when using AI tools." (Focus on workflow, iteration, and Photoshop application.)

• "How do you ensure your designs align with a brand's specific visual style and marketing objectives, especially when working with a brief?" (Highlight your understanding of brand guidelines and creative briefs.)

• "Imagine an ad creative you designed isn't performing well. What steps would you take to analyze the issue and improve it?" (Demonstrate analytical thinking, feedback incorporation, and iterative design.) Company & Culture Questions:

• "What excites you about working with AI image generation for marketing, and what are your thoughts on the future of AI in creative roles?" (Showcase enthusiasm for the technology and forward-thinking perspective.)

• "How do you manage your workload and communicate effectively in a fully remote, asynchronous work environment?" (Emphasize organizational skills, proactivity, and communication strategies.)

• "Our bonuses are tied to ad performance. How do you view the relationship between creative quality and commercial results?" (Align your perspective with the company's performance-driven culture.) Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the objective, your creative process, the tools used (especially Photoshop and AI), any challenges, and the outcome (if performance data is available).

• Highlight AI Work: Clearly identify any AI-generated pieces and explain your prompt engineering and refinement techniques.

• Focus on E-commerce/Ads: Prioritize examples most relevant to e-commerce and digital advertising.

• Demonstrate Process: Show how you iterate or adapt designs based on feedback or performance.

• Keep it Concise: Be prepared to walk through your portfolio efficiently, highlighting key pieces and insights.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills in Photoshop and AI, an understanding of performance marketing, and the ability to thrive in a remote, results-oriented environment. The portfolio is a critical component, so candidates must be prepared to discuss their work in detail.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on careerspage.io.

• Portfolio Customization: Ensure your submitted portfolio clearly showcases your Adobe Photoshop skills, examples of polished design work (especially for e-commerce or ads), and any experience with AI image generation tools. Tailor your portfolio to highlight work that aligns with a clean, consumer-facing aesthetic.

• Resume Optimization: Update your resume to emphasize relevant skills such as Adobe Photoshop, AI image generation, typography, graphic design, e-commerce creative, and remote work capabilities. Quantify achievements where possible, especially if you have data on ad performance or efficiency improvements.

• Interview Preparation: Practice articulating your design process, your approach to performance marketing creative, and how you handle feedback and iteration. Prepare to discuss your experience with AI tools and your understanding of working in a remote, asynchronous setting.

• Company Research: Familiarize yourself with Exchange Life's brand, product (travel charms), and marketing channels (TikTok, Instagram). Understand their business model as a fast-growing e-commerce brand and consider how your graphic design contributions will directly impact their sales and growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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