Graphic Designer - Digital Marketing

📍 Job Overview

Job Title: Graphic Designer - Digital Marketing

Company: Flatgigs

Location: Karachi, Sindh, Pakistan

Job Type: Full-Time

Category: Digital Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling visual assets for a wide range of digital marketing channels, including social media, paid advertising, websites, and email campaigns.

• Collaborate closely with marketing, growth, and content teams to translate campaign objectives into high-impact visual concepts and creative executions.

• Maintain and enforce brand identity, visual guidelines, and design standards across all marketing touchpoints to ensure consistency and brand recognition.

• Create multiple variations of creatives for A/B testing and performance marketing initiatives to optimize campaign effectiveness and drive conversions.

• Manage the full design lifecycle from concept to delivery, ensuring timely execution of projects and incorporating feedback for continuous improvement.

📝 Enhancement Note: This role sits at the intersection of creative execution and marketing operations, requiring a strong understanding of how visual assets directly impact campaign performance and ROI. The emphasis on A/B testing and performance marketing indicates a need for data-informed design decisions.

📈 Primary Responsibilities

• Develop engaging graphics for social media platforms (Facebook, Instagram, LinkedIn, TikTok), digital campaigns, paid advertisements, website banners, and email marketing.

• Design creative assets for various advertising platforms, including Meta Ads, Google Ads, TikTok, and LinkedIn, adhering to platform-specific requirements and best practices.

• Produce a variety of marketing collateral such as banners, promotional materials, campaign creatives, infographics, presentations, and other visual aids to support marketing initiatives.

• Translate marketing objectives and campaign briefs into effective visual communication strategies and compelling design concepts.

• Ensure strict adherence to brand identity, visual guidelines, typography, color palettes, and overall design standards across all marketing channels and communications.

• Generate multiple creative variations of assets for A/B testing purposes to identify the most effective designs for performance marketing campaigns.

• Actively participate in campaign concept development by collaborating with copywriters, marketing specialists, and other cross-functional stakeholders.

• Adapt and resize existing creatives for different platforms, formats, aspect ratios, and specific advertising requirements, ensuring optimal display and impact.

• Proactively stay informed about the latest design trends, social media dynamics, digital advertising formats, and emerging creative styles to keep visuals fresh and relevant.

• Effectively manage a pipeline of multiple design requests, prioritizing tasks and delivering projects within agreed-upon timelines and deadlines.

• Receive and implement feedback constructively, making necessary revisions quickly while upholding the quality and integrity of the design.

• Organize, maintain, and manage all design files, templates, and creative assets in a systematic and accessible manner for future reference and reuse.

📝 Enhancement Note: The responsibilities highlight a critical need for adaptability and efficiency in a fast-paced digital marketing environment. The emphasis on A/B testing and performance marketing suggests the role will be measured by its contribution to campaign success metrics, not just aesthetic quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred. Equivalent practical experience and a strong portfolio can substitute for formal education.

Experience: 2–4 years of professional experience in graphic design, with a significant portion focused on digital marketing, creative agencies, or in-house marketing departments.

Required Skills:

• Proven experience in graphic design with a strong portfolio showcasing digital marketing and social media design work.

• Advanced proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Figma.

• Deep understanding of fundamental design principles: layout, typography, color theory, composition, and visual hierarchy.

• Demonstrated experience designing creatives specifically for paid social media and digital advertising campaigns.

• Ability to interpret marketing objectives and translate them into effective visual communication strategies and compelling design solutions.

• Exceptional attention to detail, ensuring consistency and accuracy in all design outputs.

• Proven ability to manage multiple design projects simultaneously under tight deadlines and pressure.

• Strong verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders. Preferred Skills:

• Prior experience working within a marketing or advertising agency environment.

• Foundational understanding of performance marketing principles and the creation of conversion-focused creatives.

• Experience in creating short-form video content, motion graphics, GIFs, or social media reels.

• Familiarity with video editing software such as After Effects, Premiere Pro, or CapCut.

• Knowledge of creative requirements and best practices for major advertising platforms: Meta Ads, Google Ads, TikTok, and LinkedIn.

• Experience or interest in utilizing AI design tools like Midjourney, Adobe Firefly, or similar for creative exploration and asset generation.

📝 Enhancement Note: The distinction between required and preferred skills emphasizes the core technical design proficiencies and digital marketing application as paramount. Preferred skills point towards a growing need for multimedia content creation and an awareness of emerging AI design technologies, indicating a forward-thinking marketing team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality digital marketing assets, including social media graphics, paid ad creatives, website banners, and email campaign visuals.

• Case studies or examples demonstrating how your designs contributed to specific campaign objectives, performance improvements, or brand consistency.

• Visual representations of your understanding of A/B testing through examples of creative variations and their intended purpose.

• Clear articulation of your design process for digital marketing projects, from brief interpretation to final asset delivery.

• Examples showcasing your ability to maintain brand identity and adapt designs across different platforms and formats. Process Documentation:

• Demonstrate your approach to understanding campaign briefs and translating them into actionable design tasks.

• Showcase your workflow for creating multiple creative variations for A/B testing, including any templating or systematic approaches.

• Illustrate how you manage feedback and revisions to ensure design quality and timely delivery within a marketing context.

• Provide examples of how you organize and maintain design files, templates, and assets for efficient retrieval and reuse in future campaigns.

📝 Enhancement Note: For a role focused on digital marketing, the portfolio is the most critical element. It should not only showcase aesthetic quality but also demonstrate an understanding of how design directly impacts marketing performance and contributes to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-4 years of experience in a major Pakistani city like Karachi, the estimated salary range is PKR 80,000 to PKR 150,000 per month. This range can vary based on the candidate's specific skill set, portfolio strength, and the company's compensation strategy.

Benefits:

• Full-time employment with a commitment to professional development.

• Opportunity to work on diverse and impactful digital marketing campaigns.

• Collaborative and creative team environment.

• Potential for growth within the marketing and creative operations functions.

• [Specific benefits not detailed in the raw job description, but typically include paid time off, health coverage, and professional development opportunities in similar roles.]

Working Hours: The role is structured around a standard 40-hour work week, typically operating within business hours from Monday to Friday. Flexibility may be required to meet project deadlines or campaign launch dates, with potential for occasional overtime during peak periods.

📝 Enhancement Note: The salary estimate is based on publicly available data for graphic design roles in Karachi, Pakistan, considering the experience level and the specific demands of digital marketing design. Benefits are inferred based on standard full-time employment packages in the region and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology and services sector, likely focusing on providing solutions or platforms for businesses. Flatgigs, as a company, appears to be involved in the gig economy or talent marketplace space, suggesting a dynamic and fast-paced operational environment.

Company Size: Flatgigs falls into the medium-sized company category (51-200 employees), indicating a structure that balances the agility of a smaller team with more established processes and resources. This size often fosters a collaborative atmosphere where individual contributions are highly visible.

Founded: [Founding date not provided. A company founded more recently might have a more startup-like culture, while an older company may have more established, traditional operations.]

Team Structure:

• The Graphic Designer will be part of the broader Marketing team, likely working closely with a Marketing Manager or Director.

• Collaboration will be extensive with members of the Growth, Content, and potentially Product teams, requiring strong cross-functional communication skills.

• The team likely operates with a degree of autonomy, encouraging proactive problem-solving and creative input from its members. Methodology:

• Data-driven decision-making is implied through the emphasis on A/B testing and performance marketing, suggesting that design choices are evaluated based on their impact on key performance indicators (KPIs).

• Agile methodologies may be in play, given the fast-paced nature of digital marketing and the need for rapid iteration and adaptation of creative assets.

• A strong focus on brand consistency and visual storytelling is expected to ensure a cohesive customer experience across all touchpoints.

Company Website: https://flatgigs.com

📝 Enhancement Note: Understanding Flatgigs' position in the talent marketplace industry helps frame the expectations for a digital marketing graphic designer. The role is crucial in attracting and engaging both talent and clients, requiring visuals that resonate with a diverse audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent execution of design tasks with a solid understanding of digital marketing principles, but may not yet involve significant strategic planning or team leadership. The focus is on producing high-quality, effective creative assets that align with broader marketing goals.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. They will collaborate closely with marketing specialists, content creators, and potentially performance marketers.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of digital marketing campaigns, brand perception, and customer engagement. High-quality, on-brand visuals are essential for attracting attention, communicating value propositions, and driving conversions, thereby directly impacting revenue generation and business growth.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like performance creative, motion graphics, UI/UX for marketing assets, or AI-driven design.

• Advancement: Progress to a Senior Graphic Designer, Art Director, or potentially a Creative Lead role, taking on more strategic responsibilities and mentoring junior designers.

• Skill Expansion: Acquire new skills in areas like video editing, animation, or basic UX/UI design to broaden creative capabilities and project scope.

• Cross-functional Moves: Transition into roles within marketing management, content strategy, or product marketing by leveraging design insights.

📝 Enhancement Note: The growth trajectory for this role emphasizes becoming a specialist in performance-driven design and multimedia content creation, aligning with current digital marketing trends.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This setup facilitates direct collaboration, team synergy, and immediate access to resources and colleagues.

Office Location(s): Karachi, Sindh, Pakistan. This location suggests a vibrant urban setting with access to a diverse talent pool and potentially a bustling business community.

Workspace Context:

• The workspace is likely designed to foster creativity and collaboration, with access to necessary hardware, software, and design tools.

• Opportunities for spontaneous brainstorming and direct feedback sessions with marketing team members are readily available in an on-site setting.

• The environment is expected to be dynamic, supporting the fast-paced demands of digital marketing campaign execution and iteration.

Work Schedule: The standard 40-hour work week is typical. However, the nature of digital marketing campaigns may require flexibility to meet critical launch dates or respond to urgent creative needs, potentially involving occasional work outside standard business hours.

📝 Enhancement Note: An on-site role in Karachi suggests a collaborative and structured work environment, where the designer can actively participate in team discussions and benefit from immediate peer feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience. Be prepared to highlight your most relevant digital marketing design projects.

• Skills Assessment/Portfolio Review: A dedicated session to walk through your portfolio. Expect questions about your design choices, creative process, and how your work contributed to campaign objectives. Be ready to discuss specific examples of A/B testing creatives or performance-driven designs.

• Technical/Creative Challenge: A practical exercise, possibly involving designing a set of social media ads or adapting existing creative for a new campaign, to evaluate your design skills, speed, and understanding of marketing objectives.

• Team/Cultural Fit Interview: Conversations with potential team members and hiring managers to assess communication skills, collaboration style, and alignment with Flatgigs' company culture.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest digital marketing design projects that best demonstrate your skills relevant to social media, paid ads, and A/B testing.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results achieved (if possible, quantify the impact).

• Highlight Performance: Emphasize any work that directly contributed to campaign success, conversion rates, or engagement metrics. Showcase variations created for A/B testing.

• Showcase Versatility: Include examples that demonstrate your proficiency across different platforms and creative formats (static, GIF, simple animation).

• Be Ready to Discuss Tools: Be prepared to talk about your experience with Photoshop, Illustrator, Figma, and any preferred workflows.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Ask clarifying questions if needed.

• Prioritize Impact: Focus on creating designs that are not only aesthetically pleasing but also strategically aligned with the stated marketing objectives (e.g., driving clicks, generating leads).

• Time Management: Allocate your time wisely between conceptualization, design execution, and refinement.

• Brand Consistency: If a brand guide is provided, adhere to it strictly. If not, maintain a consistent visual style.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to translate design skills into tangible marketing results. A portfolio that clearly articulates the "why" behind design decisions and their impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, photo manipulation, and creating detailed digital assets.

• Adobe Illustrator: Crucial for vector graphics, logo creation, illustrations, and scalable marketing elements.

• Figma: Increasingly important for collaborative design, UI prototyping, and creating design systems for digital marketing assets.

Analytics & Reporting:

• While not a primary design tool, familiarity with how designs perform in analytics dashboards (e.g., Meta Ads Manager, Google Analytics) is beneficial for understanding campaign effectiveness. CRM & Automation:

• No direct CRM/automation tools are listed as requirements for the designer, but an understanding of how assets integrate into marketing automation platforms or email marketing systems would be advantageous. Other Relevant Tools:

• Canva: Mentioned as a plus, indicating a potential for simpler, quicker design tasks or team-wide access to basic design capabilities.

• Motion Graphics/Video Tools: After Effects, Premiere Pro, CapCut are preferred, highlighting a growing demand for dynamic visual content.

• AI Design Tools: Midjourney, Adobe Firefly are preferred, suggesting an interest in leveraging AI for creative ideation and asset generation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The preference for video editing and AI tools indicates a forward-looking approach to digital content creation, where designers are expected to adapt to new technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visuals that stand out in a crowded digital space.

• Collaboration: Working effectively with cross-functional teams, valuing input, and contributing to shared marketing goals.

• Data-Driven Approach: Understanding that design choices should be informed by performance metrics and campaign objectives, with a willingness to iterate based on data.

• Efficiency & Agility: Ability to produce high-quality work quickly and adapt to changing campaign needs and market trends.

• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all visual communications.

Collaboration Style:

• Cross-functional Integration: The designer will be a key player in marketing initiatives, working closely with content writers, performance marketers, and growth strategists.

• Feedback-Oriented: An open environment for constructive criticism and iterative improvements on designs.

• Proactive Communication: Encouraging team members to share insights, challenges, and ideas to foster a cohesive and effective marketing operation.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and performance accountability. Designers are expected to be both artistic visionaries and strategic contributors to marketing success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Creative Iteration: The constant need to produce multiple creative variations for A/B testing and adapt designs quickly for different platforms and campaign adjustments.

• Balancing Brand Consistency with Performance: Ensuring that creative outputs remain on-brand while being optimized for specific performance metrics and audience engagement.

• Staying Ahead of Trends: Keeping pace with the ever-evolving landscape of digital marketing trends, social media platform updates, and emerging design styles.

• Managing Feedback and Revisions: Effectively incorporating feedback from multiple stakeholders while maintaining design integrity and project timelines.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to deepen skills in motion graphics, video editing, or UI/UX for digital assets.

• Performance Marketing Insights: Learning how design directly impacts conversion rates and campaign ROI, potentially through workshops or collaboration with performance marketers.

• AI Design Exploration: Gaining hands-on experience with AI design tools to enhance workflow efficiency and creative exploration.

• Industry Conferences & Webinars: Access to events focused on digital marketing, design trends, and creative technologies.

📝 Enhancement Note: The challenges are directly tied to the dynamic nature of digital marketing. Growth opportunities are geared towards becoming a more versatile and technically adept designer who can contribute to both creative quality and measurable marketing outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating social media ad creatives from brief to final delivery. How do you ensure they align with campaign objectives?" (Preparation: Outline your workflow, emphasize research, concept development, and iteration based on objectives.)

• "How do you approach creating multiple creative variations for A/B testing? Can you provide an example?" (Preparation: Discuss your methodology for testing different headlines, visuals, CTAs, and how you analyze potential impact.)

• "Walk us through a digital marketing campaign you designed. What were the goals, your creative approach, and the results?" (Preparation: Select a strong case study from your portfolio that clearly demonstrates impact and your role.) Company & Culture Questions:

• "What interests you about Flatgigs and this specific role?" (Preparation: Research Flatgigs' mission, services, and recent news. Connect your skills to their needs.)

• "How do you handle constructive criticism on your designs?" (Preparation: Emphasize your openness to feedback, focus on team goals, and iterative improvement.)

• "How do you stay updated with the latest design and digital marketing trends?" (Preparation: Mention specific resources like blogs, publications, social media influencers, or online courses.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest, most relevant digital marketing projects that showcase performance-driven design.

• Quantify Results: Whenever possible, present metrics (e.g., CTR improvements, conversion rate increases) that demonstrate the effectiveness of your designs.

• Explain Your "Why": For each project, clearly articulate the design decisions you made and the rationale behind them, linking them to campaign goals.

• Showcase Versatility: Demonstrate your ability to adapt your style and create assets for different platforms (e.g., Instagram Stories vs. LinkedIn Ads).

• Be Concise: Present your work clearly and efficiently, respecting the interviewer's time. Be prepared for follow-up questions.

📝 Enhancement Note: Candidates should prepare to not only showcase their design skills but also their strategic thinking and ability to contribute directly to marketing performance and business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Ensure your resume highlights your 2-4 years of experience in graphic design, specifically mentioning digital marketing, social media, and paid advertising design. Use keywords from the job description such as "Adobe Photoshop," "Illustrator," "Figma," "A/B testing," and "performance marketing."

• Curate Your Portfolio: Select 5-8 of your strongest digital marketing design projects. Focus on showcasing social media graphics, paid ad creatives, and website banners. For each project, be ready to articulate the campaign objective, your design process, and any measurable results or impact. Include examples of creative variations for A/B testing if possible.

• Prepare for the Interview: Research Flatgigs. Be ready to discuss your design philosophy, how you approach creative challenges, and your experience with the required software. Practice walking through your portfolio and explaining your design decisions and their impact on marketing goals.

• Highlight Relevant Skills: In your cover letter or during the interview, emphasize your proficiency in Adobe Photoshop, Illustrator, and Figma, as well as your understanding of typography, color theory, and visual hierarchy in the context of digital marketing. Mention any experience with motion graphics or AI design tools if applicable.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.