Graphic Designer - Digital Marketing & UI/UX at Business Financial Group

This is a remote position. <span style="font-size:14pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:700; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Graphic Designer - Digital Marketing & UI/UX

<span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:700; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">About Business Financial Group (BFG)

<span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">BFG is a U.S.-based accounting, tax, payroll, CFO advisory, IRS resolution, and business consulting firm helping business owners strengthen their financial operations.

<span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Create marketing graphics and conversion-focused web designs for Business Financial Group (BFG USA), BFG Tax Academy, BFG Academy, and affiliated and future brands. The primary focus is marketing creative production, supported by practical website and landing-page UI/UX design. The role does not require full-time development, specialist UX research, or advanced video production.

<span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Report to the Content Manager, who sets briefs, priorities, deadlines, and final approvals. Collaborate with website development, SEO, paid advertising, and CRM/Marketing Operations.

<ul style="margin-top:0; margin-bottom:0"> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Design social posts, carousels, infographics, blog graphics, email assets, presentations, guides, and brochures for industry campaigns, partner marketing, and lead generation. Produce advertising creatives for Meta (Facebook and Instagram), Google display advertising, and LinkedIn, including webinar and lead-magnet promotions and creative variations for A/B testing.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Design and build branded, mobile-responsive email templates in Zoho Campaigns for client newsletters, seasonal greetings, service announcements, and promotional campaigns, including graphics, banners, and CTA elements.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Turn approved copy into clear email layouts. The designer owns template design and reusable layouts; the Content Manager owns messaging and approval; CRM/Marketing Operations owns segmentation, automation, scheduling, and distribution.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Use AI-assisted image generation and editing for efficient concept development, campaign variations, and asset adaptation. Review and refine all AI-assisted work for originality, brand consistency, visual quality, and accuracy.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Create and adapt simple promotional videos, basic animations, and motion graphics, including resizing for different channels. Advanced video production is not required.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Preview and test email layouts on desktop and mobile, optimize images for loading speed, and maintain reusable email templates.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Create responsive website and industry landing-page layouts for Strategy Session bookings, webinar registrations, downloadable resources, newsletter subscriptions, assessments, lead qualification forms, and contact inquiries. Coordinate with the developer and CRM/Marketing Operations on implementation.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Apply clear visual hierarchy, attention-grabbing creative, clear value communication, effective CTA placement, accessible layouts, and simple form journeys to support conversions.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Translate approved copy into layouts and deliver organized Figma files with responsive specifications and developer handoff notes. Coding remains with the development team.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Maintain a centralized, approved library of logos, social and advertising templates, email templates, landing-page components, editable source files, and brand guidelines in BFG shared storage. Check text and visual accuracy, supply correctly sized assets, and review implemented pages against approved designs.

<ul style="margin-top:0; margin-bottom:0"> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">3+ years of graphic or visual design experience, including website or landing-page work.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Proficiency in Adobe Illustrator and Photoshop, or equivalent tools; intermediate Figma skills, including auto-layout and reusable components.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Practical experience with AI-assisted image generation and editing, concept development, campaign variations, and asset adaptation, with the ability to review and refine outputs for originality, accuracy, quality, and brand suitability.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Basic video editing and motion graphics skills using CapCut, Canva, Premiere Pro, After Effects, or equivalent tools. Working knowledge sufficient for simple promotional videos, animations, and resizing is required; advanced production expertise is not required.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Experience designing responsive email templates, including readable typography, clear visual hierarchy, and compatibility across common email clients.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Strong typography, layout, and information design, with knowledge of CRO, responsive design, and web accessibility basics.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Attention to detail, clear communication, deadline management, and ability to incorporate feedback.

<ul style="margin-top:0; margin-bottom:0"> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Hands-on experience building and editing templates in Zoho Campaigns, including its drag-and-drop editor, personalization fields, preview tools, and test emails.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Experience designing newsletters and client communications for professional services, financial services, or education brands.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Experience with B2B, finance, professional services, or education, and familiarity with WordPress.

<ul style="margin-top:0; margin-bottom:0"> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Marketing assets: 15-25 per month; website/landing-page designs: 2-4 per month, depending on complexity.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">On-time delivery: 95%; first-pass brand/technical compliance: 95%.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Standard revision turnaround: Within 2 working days.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Design testing: One structured experiment per quarter where measurable.

</li> </ul> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Targets depend on workload, complexity, and resources and will be confirmed accordingly; they are not fixed quotas. Conversion rate and cost per lead are shared marketing outcomes, not solely the designer’s responsibility.

<ul style="margin-top:0; margin-bottom:0"> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Submit an updated résumé, marketing/social creative samples, at least two website or landing-page examples, and relevant Figma work. State your individual contribution to each example.

</li> <li style="list-style-type:disc; font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre" dir="ltr"> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Include email/newsletter and simple video or motion-graphics samples, if available, and mention any experience with Zoho Campaigns. These skills will be assessed through portfolios and interviews.

</li> </ul> <span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:700; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">Shortlisted candidates must complete an unpaid design assignment using a supplied brief, with a submission deadline of two working days and expected effort of approximately 3-4 hours. Submit concepts, not production-ready deliverables; work will be used for evaluation only. The brief will be shared only with shortlisted candidates.

<span style="font-size:11pt; font-family:Calibri, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre; white-space:pre-wrap">The assignment includes a desktop/mobile Figma landing-page concept, one Meta ad, and a three-slide social carousel concept for BFG Tax Academy, with a brief explanation of design decisions and developer handoff.

</div> Note: Please ensure that your résumé is submitted in PDF format.

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