Graphic Designer - Digital

📍 Job Overview

Job Title: Graphic Designer - Digital

Company: IVC

Location: Keynsham, Bristol, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 1, 2026

Experience Level: 5-10 years

Remote Status: Remote with UK Travel

🚀 Role Summary

• Develop and execute high-quality visual assets across both digital and print channels to enhance brand presence and campaign effectiveness.

• Design a wide range of marketing collateral, including brochures, social media content, event materials, and digital advertisements, ensuring brand consistency.

• Build and optimize digital assets for email campaigns, web pages, and online advertising, incorporating UX/UI best practices.

• Collaborate closely with marketing, communications, and operational colleagues to align creative output with broader business objectives and strategic GTM initiatives.

• Manage the end-to-end design process for multiple projects concurrently, ensuring timely delivery without compromising quality or brand integrity.

📝 Enhancement Note: While the title is "Graphic Designer - Digital," the responsibilities and required skills indicate a role that bridges creative design with marketing operations and GTM support. The emphasis on collaborating with "operational colleagues" and supporting "360 marketing campaigns" suggests a need for understanding how design integrates into broader Go-To-Market strategies and operational workflows.

📈 Primary Responsibilities

• Conceptualize and produce visually compelling assets for digital platforms, including social media graphics, web banners, email templates, and landing page designs.

• Design and prepare print-ready artwork for marketing collateral such as brochures, leaflets, posters, presentations, and event materials.

• Develop creative concepts and visual narratives that support integrated marketing campaigns and practice-level initiatives.

• Ensure all designs adhere to brand guidelines, maintaining a consistent and professional brand identity across all touchpoints.

• Prepare final artwork for print production, including pre-press checks, and manage relationships with external print suppliers.

• Translate marketing objectives and data insights into effective visual communication strategies.

• Contribute to the continuous improvement of design processes and workflows within the creative team.

📝 Enhancement Note: The responsibility to "support 360 marketing campaigns and practice level activity" implies this role is integral to the Go-To-Market (GTM) strategy execution, requiring an understanding of how design assets contribute to lead generation, customer engagement, and sales enablement.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles requiring this level of experience and skill.

Experience: Minimum of five years of proven experience as a Graphic Designer, with a strong portfolio demonstrating success in a fast-paced creative environment. Experience within a multi-site, healthcare, veterinary, or consumer-facing business is highly advantageous.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, InDesign, and Acrobat.

• Strong command of fundamental design principles, including typography, layout, colour theory, and brand identity development.

• Proven ability to design and build effective email campaigns using email marketing platforms.

• Solid understanding of digital design principles for webpages, landing pages, and web assets, with a grasp of UX and UI best practices.

• Familiarity with content management systems (CMS), such as WordPress, for asset deployment and management.

• Working knowledge of foundational web technologies: HTML and CSS.

• Excellent attention to detail in both visual execution and written communication.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines consistently. Preferred Skills:

• Basic motion graphics and video editing skills, with Adobe After Effects experience being a significant advantage.

• Experience designing for international markets or multi-site organizations.

• Familiarity with A/B testing principles for digital assets to optimize performance.

📝 Enhancement Note: The requirement for familiarity with CMS like WordPress and knowledge of HTML/CSS, alongside UX/UI principles, indicates that this role is not just about aesthetic design but also about creating functional, user-friendly digital assets that integrate seamlessly into marketing automation and web platforms, a key aspect of marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality work across both digital and print media, demonstrating versatility and creative problem-solving.

• Include case studies or examples of projects where design directly supported marketing campaign objectives or business goals, highlighting the impact.

• Present examples of digital asset creation, such as email campaigns, web graphics, or social media content, illustrating understanding of platform-specific requirements.

• Demonstrate proficiency in applying brand guidelines consistently and effectively across various collateral types.

• Include examples that highlight an understanding of UX/UI principles in digital design. Process Documentation:

• Ability to articulate the design process from brief to final artwork, including concept development, iteration, and final production.

• Demonstrate an understanding of preparing files for different production methods (e.g., digital deployment, offset printing).

• Showcase experience in managing project workflows, timelines, and feedback loops efficiently.

📝 Enhancement Note: A strong portfolio is crucial for this role, not just for visual appeal but to prove the candidate's ability to translate business objectives into effective design solutions that support GTM strategies. The emphasis on UX/UI and digital asset creation points towards a need for process-oriented thinking in design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-10 years of experience in the UK, particularly in or near Bristol, the estimated salary range is £30,000 - £45,000 per annum. This range accounts for the required expertise in Adobe Creative Suite, digital design, and print production, as well as the remote work flexibility with travel.

Benefits:

• Comprehensive health and dental insurance plans.

• Generous paid time off (holiday allowance and public holidays).

• Pension scheme with employer contributions.

• Opportunities for professional development, including training and workshops for design software and marketing trends.

• Travel allowance or reimbursement for UK-wide business travel.

• Access to company resources and employee assistance programs.

Working Hours: The role is based on a standard 40-hour work week. While remote, flexibility may be offered, with the expectation of availability for scheduled meetings and collaborative sessions, particularly when traveling for shoots and meetings across the UK.

📝 Enhancement Note: The salary estimate is based on research of similar Graphic Designer roles in the Bristol/South West England region, considering the specified experience level and the blend of digital/print responsibilities. Benefits are typical for a full-time role within a professional services organization in the UK, with specific additions relevant to a remote role requiring travel.

🎯 Team & Company Context

🏢 Company Culture

Industry: IVC operates within the healthcare sector, specifically supporting a network of veterinary practices. This industry context requires a sensitive, professional, and often empathetic approach to design, ensuring that communications resonate with practice owners, staff, and pet owners.

Company Size: IVC is part of a larger network supporting over 2,500 practices across 20 countries, indicating a significant, established, and international organization with a substantial operational footprint. This size suggests robust internal processes and a need for standardized branding and communication.

Founded: While the founding date isn't specified, the company's description as supporting a large network implies a history of growth and consolidation within the veterinary industry. This history likely shapes its operational structure and market approach.

Team Structure:

• The Graphic Designer will join a small, close-knit creative team within the Central Functions department.

• This team likely reports to a Senior Creative Lead, indicating a hierarchical structure for creative direction and project oversight.

• The role requires close collaboration with marketing, communications, and operational colleagues across the business, emphasizing cross-functional teamwork. Methodology:

• Design work will be guided by brand identity and marketing campaign objectives, requiring a strategic approach to visual communication.

• Emphasis will be placed on producing high-quality, effective assets for both digital and print media.

• Collaboration and feedback loops with marketing and operational teams are integral to the design process.

Company Website: https://www.ivcevidensia.com/

📝 Enhancement Note: The company's focus on veterinary practices suggests a need for design that is both professional and approachable, avoiding overly clinical or sterile aesthetics. Understanding the unique audience and emotional connection within the veterinary field is key for effective visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level to senior, given the requirement for 5+ years of experience and the breadth of responsibilities. It involves significant autonomy in project execution and requires a solid understanding of how design integrates into broader marketing and operational strategies.

Reporting Structure: The Graphic Designer reports to the Senior Creative Lead. This suggests a clear line of reporting for creative direction, feedback, and project allocation, with opportunities to learn from more experienced creative professionals.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and the operational efficiency of creating and distributing visual assets. By producing high-quality, on-brand materials, they support lead generation, customer engagement, and internal communications, thereby contributing to the overall success of the GTM strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced digital asset optimization, or UX/UI design for marketing platforms.

• Project Leadership: Potential to lead design aspects of larger marketing campaigns or take ownership of specific collateral types.

• Cross-functional Exposure: Gaining deeper insights into marketing operations, campaign management, and GTM strategy through close collaboration with other departments.

• Mentorship: Learning from the Senior Creative Lead and potentially mentoring junior designers in the future.

📝 Enhancement Note: The "Central Functions" context implies this role is crucial for maintaining brand consistency and operational efficiency across a large, distributed network of practices. Growth here could involve moving into a Senior Graphic Designer role, a Creative Lead position, or specializing in areas like digital experience design within marketing operations.

🌐 Work Environment

Office Type: The role is primarily remote, offering flexibility in location within the UK. However, it requires travel across the UK for shoots and meetings, indicating a hybrid approach where physical presence is necessary for specific, hands-on activities.

Office Location(s): The primary office location is Keynsham, Bristol, England. This serves as a reference point, but the remote nature means daily office attendance is not expected. Travel will be to various practice locations or meeting venues across the UK.

Workspace Context:

• Remote work setup requires self-discipline and effective time management.

• Access to company-provided design software licenses (Adobe Creative Cloud) and potentially other collaboration tools.

• Opportunities for in-person collaboration will arise during UK-wide travel for shoots and meetings, fostering team cohesion and project alignment.

• The remote nature necessitates strong communication skills to stay connected with the team and stakeholders.

Work Schedule: A standard 40-hour work week is expected. While remote, maintaining core working hours for collaboration and responsiveness is important. Flexibility may be available, but travel requirements for shoots and meetings will necessitate planning and availability on specific days.

📝 Enhancement Note: The blend of remote work with essential travel for specific tasks (shoots, meetings) is a common model for creative roles in larger organizations. Candidates should be comfortable with both independent work and in-person collaboration, as well as managing travel logistics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Discussion: An interview where you present your portfolio, discussing specific projects, your creative process, how you handled challenges, and the impact of your designs. Expect questions about your experience with Adobe Creative Cloud, digital design, and brand management.

• Skills Assessment/Creative Challenge: Potentially a short design task or a more in-depth creative challenge designed to evaluate your problem-solving skills, design approach, and ability to work within brand guidelines. This might involve creating a digital asset or a print layout concept.

• Team/Stakeholder Interview: Meeting with the Senior Creative Lead and potentially other marketing or operational colleagues to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Possibly with a senior member of the marketing or central functions team to discuss broader strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work, emphasizing digital design, campaign collateral, and projects that demonstrate problem-solving and impact.

• Tell a Story: For each project, explain the brief, your role, the challenges faced, your creative process, the tools used, and the results achieved (e.g., engagement metrics, conversion improvements, brand consistency).

• Highlight Digital Expertise: Clearly demonstrate your skills in designing for web, email, and social media, including understanding of responsive design and UX/UI principles.

• Show Brand Versatility: Include examples that show your ability to adapt to different brand identities while maintaining design excellence.

• Prepare for Questions: Be ready to discuss your design choices, technical skills (Adobe CC, HTML/CSS), and how you collaborate with stakeholders.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any creative brief provided for a challenge.

• Prioritize Brand Consistency: Ensure any work produced adheres strictly to IVC's brand guidelines.

• Focus on Impact: Think about how your design solution will achieve the stated objective (e.g., increase engagement, drive leads).

• Time Management: Practice working efficiently to complete tasks within any given time constraints.

• Articulate Your Process: Be prepared to explain your design decisions and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on a strong portfolio and potential creative challenges highlights the practical, results-oriented nature of this role within a marketing operations context. Candidates should prepare to demonstrate not only creative talent but also strategic thinking and execution capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of digital and print assets. Acrobat for PDF management is also essential.

• Email Marketing Platforms: Experience designing and building email campaigns through platforms like Mailchimp, HubSpot, or similar.

• Content Management Systems (CMS): Familiarity with WordPress for managing and deploying web assets.

• Web Design Tools: Understanding of tools and principles related to webpage and landing page design.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics is key. Familiarity with tools that track web traffic, email open rates, click-through rates, and social media engagement will be beneficial for understanding design performance. CRM & Automation:

• Understanding how design assets integrate into CRM and marketing automation workflows is advantageous, particularly for email campaigns and landing pages. Desirable Tools:

• Adobe After Effects: For motion graphics and basic video editing.

📝 Enhancement Note: The technology stack emphasizes core design tools alongside essential web and marketing technologies. This indicates a need for a designer who is digitally savvy and understands how their work fits into broader marketing technology ecosystems and GTM operational processes.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-caliber, polished creative work that reflects positively on the IVC brand.

• Collaboration: Working effectively with marketing, communications, and operational teams, valuing input and fostering a team-oriented approach.

• Efficiency: Managing projects effectively to meet deadlines and deliver assets in a timely manner, supporting the operational cadence of marketing campaigns.

• Brand Stewardship: Upholding and enhancing the IVC brand identity through consistent and impactful design.

• Continuous Improvement: A willingness to learn new design techniques, tools, and adapt to evolving digital trends.

Collaboration Style:

• Cross-functional Integration: Actively engaging with colleagues from marketing, communications, and operations to understand their needs and translate them into visual solutions.

• Feedback & Iteration: Open to receiving and providing constructive feedback to refine designs and ensure alignment with project goals.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to keep stakeholders informed of progress and potential challenges.

📝 Enhancement Note: The emphasis on collaboration with "operational colleagues" suggests a culture that values integration between creative output and business execution, a hallmark of effective marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively producing innovative designs while strictly adhering to established brand guidelines and marketing objectives.

• Managing Diverse Project Demands: Juggling multiple projects with varying deadlines and creative requirements from different departments.

• Adapting to Evolving Digital Trends: Staying current with the latest design software capabilities, digital platforms, and user experience expectations.

• Remote Collaboration Effectiveness: Maintaining strong team cohesion and clear communication in a remote work environment, especially with the added requirement of UK travel.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Creative Cloud or explore new creative tools.

• UX/UI Specialization: Focused learning on user experience and user interface design principles for digital marketing assets.

• Motion Graphics & Video Editing: Developing skills in creating dynamic visual content for social media and digital campaigns.

• GTM Strategy Exposure: Gaining a better understanding of how design contributes to broader Go-To-Market strategies through cross-functional collaboration.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only artistically skilled but also process-aware and capable of navigating the complexities of a large, distributed organization. Growth opportunities are geared towards enhancing both creative and strategic capabilities relevant to marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on process, compromise, and brand adherence.)

• "How do you ensure your digital designs are optimized for various platforms (web, email, social media) and user experiences?" (Highlight understanding of UX/UI, responsive design, and platform-specific best practices.)

• "Walk us through your process for preparing artwork for print production. What are the key considerations?" (Demonstrate knowledge of pre-press, file formats, and supplier liaison.) Company & Culture Questions:

• "What interests you about working for IVC and supporting veterinary practices?" (Show research into the company's mission and industry.)

• "How do you approach collaboration with non-designers, such as marketing managers or operational staff?" (Emphasize communication, understanding objectives, and translating needs.)

• "How do you stay updated on the latest design trends and technologies relevant to digital marketing?" (Discuss continuous learning, industry sources, and professional development.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your role, the tools used, and the measurable impact or key learnings.

• Highlight Digital Proficiency: Ensure your digital design examples are prominent, showcasing your ability to create engaging web assets, email campaigns, and social content.

• Demonstrate Brand Thinking: Show how you apply brand guidelines effectively and consistently.

• Be Prepared for Technical Questions: Be ready to discuss your mastery of Adobe Creative Cloud and your understanding of HTML/CSS and UX/UI principles.

• Showcase Problem-Solving: Focus on projects where you overcame challenges or delivered significant value.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills directly support marketing objectives and operational efficiency, not just aesthetic quality. Be ready to discuss how your work contributes to the company's Go-To-Market efforts.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on lever.co.

• Portfolio Customization: Tailor your portfolio to prominently feature digital design work, including examples of email campaigns, web assets, and social media content. If possible, include case studies that highlight how your designs supported marketing objectives or improved user engagement.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in Adobe Creative Cloud, and experience with digital design principles, HTML/CSS, and CMS platforms like WordPress. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, problem-solving skills, and the impact of your work. Be ready to discuss your experience with brand identity and collaboration.

• Company Research: Thoroughly research IVC, its mission, its support for veterinary practices, and its brand guidelines. Understand the importance of visual consistency across a large network.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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