Graphic Designer – Creative & Production

📍 Job Overview

Job Title: Graphic Designer – Creative & Production

Company: Oxford International Education Group

Location: University of Southampton Delhi Campus, International Tech Park Gurgaon, Near Sec 59, Off Golf Course Ext Road, Gurugram, Haryana, India

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-09T10:47:21

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive creative strategy and execution for the University of Southampton's first international campus in India, focusing on impactful visual communications for student recruitment and brand enhancement.

• Lead the end-to-end creative production process, encompassing graphic design, photography, videography, digital asset creation, and print management to ensure cohesive brand messaging.

• Collaborate cross-functionally with global and local marketing, admissions, and academic teams to deliver compelling creative solutions aligned with institutional objectives.

• Manage and steward the University's visual asset repository, ensuring organized, accessible, and brand-compliant creative materials for all stakeholders.

• Oversee vendor coordination and production management for various marketing collateral, event branding, and promotional materials, ensuring quality and timely delivery.

📝 Enhancement Note: This role is crucial for establishing and maintaining the visual identity of a new international campus, requiring a proactive approach to creative production and brand stewardship within the higher education sector. The emphasis on end-to-end project ownership suggests a need for strong organizational and execution skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact creative assets for a wide range of marketing and institutional communications, including digital platforms, print collateral, social media, and advertising campaigns.

• Execute photography and videography projects, from planning and shooting to editing and post-production, to generate engaging visual content for recruitment, student life, and faculty profiles.

• Design and optimize website pages, landing pages, email templates, and digital advertisements, ensuring user-centric experiences and effective brand representation.

• Manage the production lifecycle for all marketing collateral, signage, merchandise, and branded assets, including obtaining quotations, coordinating with vendors, and ensuring quality control.

• Develop and maintain a centralized, organized, and version-controlled repository of all creative assets, including photographs, videos, design files, and templates, to ensure brand consistency and accessibility.

• Create event branding and experiential elements for university events, recruitment fairs, and academic ceremonies, including venue graphics, signage, and displays.

• Collaborate closely with internal stakeholders, global University teams, and external agencies to refine creative requirements and ensure alignment with business objectives and brand guidelines.

• Proactively research and integrate emerging design trends, AI-enabled creative tools, and industry best practices to enhance marketing outcomes and visual storytelling.

• Manage multiple creative projects simultaneously, prioritizing tasks, adhering to strict deadlines, and ensuring the timely delivery of all outputs.

• Contribute to the continuous improvement of creative processes and output by introducing innovative concepts and visual approaches.

📝 Enhancement Note: The responsibilities highlight a broad scope of creative work, integrating traditional graphic design with multimedia production and project management. The emphasis on "end-to-end ownership" and "independent management" suggests a senior-level individual contributor role with significant autonomy.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field.

• Master's degree in a relevant discipline is desirable. Experience:

• Minimum of 5 years of experience in graphic design and creative production within a Tier A university setting.

• 7 years of similar experience is desirable, demonstrating progressive responsibility and a deep understanding of higher education marketing. Required Skills:

• Graphic Design Expertise: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro) is essential.

• Multimedia Production: Strong skills in photography, videography, and video editing (Adobe Premiere Pro, After Effects).

• Digital Design: Experience designing for web, mobile, social media, email campaigns, and landing pages. Familiarity with UX/UI design principles.

• Brand Management: Proven ability to understand, apply, and enforce brand guidelines consistently across all creative outputs.

• Project Management: Demonstrated ability to manage multiple projects from concept to completion, prioritizing tasks and meeting deadlines in a fast-paced environment.

• Vendor & Production Management: Experience liaising with printers, production houses, and creative agencies, managing budgets, and overseeing production timelines.

• Communication Skills: Excellent verbal and written English communication, with the confidence to present creative concepts and manage stakeholder expectations effectively.

• Problem-Solving: Ability to approach challenges with a solution-oriented mindset and adapt to evolving project requirements.

Preferred Skills:

• Experience with website content management systems (CMS) such as WordPress.

• Familiarity with HTML & basic CSS for web design implementation.

• Proficiency with Canva and CorelDRAW.

• Experience with AI-enabled creative tools and emerging technologies.

• Knowledge of UX/UI design tools beyond basic principles.

📝 Enhancement Note: The required experience level at a "Tier A University" suggests a need for candidates familiar with the standards and expectations of reputable academic institutions. The extensive list of required technical skills underscores the hands-on nature of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in branding, digital design, print collateral, social media creatives, photography, videography, and integrated marketing campaigns.

• Demonstrations of how creative projects have supported specific business objectives, such as student recruitment increases, brand awareness growth, or event engagement.

• Examples of integrated campaigns where diverse creative assets (digital, print, video) worked cohesively to achieve a common goal.

• Case studies or examples illustrating the process of managing creative production, including vendor coordination, budget oversight, and quality control for print or event materials.

• Visual documentation of asset management processes, showcasing how creative assets were organized, version-controlled, and made accessible. Process Documentation:

• Visual workflows or case studies illustrating the end-to-end creative project lifecycle, from initial brief to final delivery and asset archival.

• Examples of how brand guidelines were applied and maintained across various projects, demonstrating adherence to visual identity systems.

• Documentation of experience in collaborating with internal stakeholders and external vendors, including process for feedback incorporation and project approvals.

• Evidence of process improvement initiatives related to creative production, asset management, or workflow efficiency.

📝 Enhancement Note: For a creative role with production responsibilities, the portfolio is paramount. It should not only display aesthetic quality but also demonstrate strategic thinking, process management, and the ability to deliver tangible results aligned with marketing and recruitment goals in a higher education context.

💵 Compensation & Benefits

Salary Range:

The salary for this role is described as "Competitive." Based on industry benchmarks for a Graphic Designer with 5-7 years of experience in a Tier A university setting in India, particularly in the Gurugram/Delhi NCR region, the estimated annual salary range is ₹8,00,000 to ₹14,00,000. This estimate considers the specialized nature of the role, the required technical skills, and the responsibility of managing creative production for an international university campus.

Benefits:

• Comprehensive Health Insurance: Coverage for medical expenses for the employee and potentially dependents.

• Paid Time Off: Generous annual leave, sick leave, and public holidays in line with Indian labor laws and university policy.

• Professional Development Opportunities: Access to training, workshops, conferences, and potentially certifications to enhance creative and technical skills, including AI-enabled tools.

• Retirement Savings Plan: Contributions to a provident fund or similar retirement scheme as per Indian regulations.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Tuition Fee Discount: Potential for discounted tuition for employees or their dependents in relevant university programs.

• Performance-Based Bonuses: Opportunities for bonuses based on individual and institutional performance.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday.

• Flexibility may be required to support key institutional activities, marketing campaigns, recruitment events, and student engagement initiatives, potentially including evenings and weekends, with prior consultation and agreement with the line manager.

📝 Enhancement Note: The "Competitive" salary designation necessitates an estimated range based on location, experience, and industry. The benefits listed are standard for full-time roles in reputable organizations in India, with specific additions relevant to a university environment. The mention of occasional weekend/evening work is crucial for candidates to understand the demands of event-driven roles.

<h2>🎯 Team & Company Context</h2>

🏢 Company Culture

Industry: Higher Education Marketing and Transnational Education. Oxford International Education Group (OIEG) partners with universities globally to establish and operate international campuses, providing Indian students with access to internationally recognized degrees. The University of Southampton Delhi campus is a key initiative leveraging India's New Education Policy.

Company Size: OIEG operates as a significant entity in global education, likely employing hundreds or thousands of staff across its various partnerships and locations worldwide. The specific Delhi campus team will be a focused group within this larger organization.

Founded: Oxford International Education Group was founded in 1996. The University of Southampton, the academic partner, was founded in 1902. The Delhi campus is a recent and strategic expansion.

Team Structure:

• The Graphic Designer will be part of the Marketing team at the University of Southampton Delhi campus.

• This team likely includes specialists in digital marketing, admissions marketing, content creation, and campaign management.

• The role will report to a Marketing Manager or Head of Marketing, with close collaboration with Admissions, Student Recruitment, and Academic departments.

• Cross-functional collaboration will extend to global OIEG teams and the wider University of Southampton network, requiring strong communication across different geographies and departments. Methodology:

• Data-driven marketing approaches are expected, with creative output directly supporting recruitment targets and brand building KPIs.

• Workflow planning and optimization will be critical for managing the diverse range of creative projects efficiently.

• Automation and efficiency practices will be encouraged, particularly with the integration of AI-enabled creative tools.

• Emphasis on maintaining brand consistency and visual excellence across all touchpoints is a core methodology.

Company Website: https://oxfordinternational.com/ (OIEG), https://www.southampton.ac.uk/ (University of Southampton)

📝 Enhancement Note: Understanding OIEG's model as a facilitator of transnational education is key. The role is embedded within a specific university campus but operates under the umbrella of OIEG's broader strategic goals and brand standards. Collaboration across a global network is a defining characteristic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor within the Marketing and Creative Operations function. It requires a blend of hands-on creative execution and strategic oversight of visual production. The level demands autonomy, strong technical proficiency, and the ability to manage complex projects and stakeholder relationships.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Head of Marketing at the University of Southampton Delhi campus. They will likely work closely with other members of the marketing team, admissions staff, and potentially academic faculty. Collaboration with global OIEG marketing teams and the University of Southampton's central marketing department will also be a key aspect of the reporting and communication structure.

Operations Impact: The Graphic Designer's work directly impacts student recruitment by creating compelling marketing materials that attract prospective students. High-quality visual communication is essential for building brand awareness, conveying the value proposition of the international campus, and ensuring a professional and trustworthy image for both the University of Southampton and OIEG in India. Effective creative production supports the overall success and growth of the campus.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, advanced video production, UX/UI design for educational platforms, or AI-driven creative workflows.

• Leadership: Potential to transition into a Creative Lead or Art Director role, managing a small team of designers or freelancers, or taking on more strategic creative direction.

• Cross-Functional Moves: Develop broader marketing skills and potentially move into roles such as Digital Marketing Specialist, Content Strategist, or Campaign Manager within the OIEG or university structure.

• Global Mobility: Opportunities to work on projects with other OIEG international campuses or contribute to global university marketing initiatives.

• Skill Development: Continuous learning is encouraged, with opportunities to attend industry workshops, masterclasses, and leverage emerging AI tools to stay at the forefront of creative technology.

📝 Enhancement Note: This role offers a clear path for growth within a specialized creative function or a broader marketing career in the higher education sector. The emphasis on emerging technologies like AI suggests a forward-thinking approach to career development.

🌐 Work Environment

Office Type: The role is based at the University of Southampton Delhi campus, located within the International Tech Park Gurgaon. This suggests a modern, professional office environment designed to support educational and administrative functions. It is likely to be a hybrid workspace combining individual work areas with collaborative zones.

Office Location(s): The primary work location is the University of Southampton Delhi campus at International Tech Park Gurgaon, Haryana, India. This location is in a prominent business hub in the Delhi-NCR region, offering good accessibility.

Workspace Context:

• The workspace is expected to be equipped with industry-standard design software and hardware, including high-performance computers and potentially specialized creative tools.

• Collaboration is a key aspect, with opportunities to work closely with marketing colleagues, admissions teams, and potentially academic staff in shared office spaces or meeting rooms.

• Access to photography and videography equipment will be provided or managed, depending on the campus's resources.

• The environment will foster a blend of focused individual creative work and dynamic team collaboration to meet marketing campaign deadlines and event requirements.

Work Schedule: The standard work schedule is full-time (typically 40 hours per week), Monday to Friday. However, the role requires flexibility to support key institutional activities, marketing campaigns, recruitment events, and student engagement initiatives. This may occasionally necessitate working outside normal business hours, including evenings and weekends, with prior consultation and agreement with the line manager.

📝 Enhancement Note: The on-site nature of the role emphasizes the need for physical presence for production, collaboration, and event support. The work environment is expected to be professional and well-equipped, typical of an international educational institution's campus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on CV, experience, and alignment with required qualifications. A link to a portfolio is likely required at this stage.

• Portfolio Review & Creative Challenge: Candidates will present their portfolio, discussing their creative process, project execution, and impact. A practical creative challenge or design exercise may be assigned to assess skills in real-time or as a take-home task.

• Stakeholder Interviews: Interviews with the Marketing Manager, Head of Marketing, and potentially other key stakeholders (e.g., Admissions Head, OIEG representative) to assess strategic thinking, collaboration skills, and cultural fit.

• Technical Assessment: A deeper dive into technical proficiency with design software, video editing, and production management might be included.

• Final Interview: Potentially a final interview with senior leadership to discuss the role's strategic importance and the candidate's long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to higher education marketing, student recruitment, and brand building. Include a mix of digital, print, photography, and video examples.

• Highlight Process & Impact: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the measurable impact (e.g., increased engagement, higher conversion rates, improved brand perception).

• Demonstrate Brand Adherence: Show examples of how you've successfully worked within brand guidelines and how you'd approach maintaining the University of Southampton Delhi's visual identity.

• Showcase Production Management: Include examples or descriptions of how you've managed production timelines, coordinated with vendors, and ensured quality control for print or event materials.

• Be Ready to Discuss AI: Given the mention of AI in the job description, be prepared to discuss how you are incorporating or plan to incorporate AI tools into your creative workflow.

Challenge Preparation:

• Understand the University: Research the University of Southampton's global brand and the specific context of the Delhi campus. Understand their mission, values, and target audience.

• Analyze Competitors: Familiarize yourself with the marketing and creative approaches of other international university campuses in India or similar institutions.

• Focus on Efficiency & ROI: Prepare to discuss how you ensure creative effectiveness and efficiency, and how you measure the return on investment for creative projects.

• Practice Presentation: Rehearse presenting your portfolio and any assigned creative challenges, ensuring clear communication, logical flow, and confident delivery.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and practical creative assessment. Candidates should be prepared to demonstrate not just design skills but also process management, strategic thinking, and a deep understanding of the higher education marketing landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, illustrations, and branding elements.
  • Adobe InDesign: For layout design of brochures, presentations, event materials, and print collateral.
  • Adobe Premiere Pro: For professional video editing, cutting, sequencing, and basic color correction.
  • Adobe After Effects: For motion graphics, visual effects, and animated content.
  • Adobe Acrobat Pro: For PDF creation, editing, and management of print-ready files.

• Content Management Systems (CMS):

  • WordPress: Essential for designing and managing website pages and landing pages.

• Other Design Tools:

  • Canva: For quick design tasks, social media graphics, and potentially collaboration with non-designers.
  • CorelDRAW: May be used for specific vector design tasks or by external vendors.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior on websites and landing pages, informing design decisions.

• Experience in interpreting campaign performance data to adjust creative strategies. CRM & Automation:

• Basic understanding of how CRM systems (e.g., Salesforce, HubSpot) are used for lead management and marketing automation, and how creative assets integrate with these platforms.

• Knowledge of email marketing platforms and their design requirements. Integration & Collaboration:

• Tools for file sharing and collaboration (e.g., Google Drive, Dropbox, OneDrive).

• Project management software (e.g., Asana, Trello, Monday.com) for tracking creative projects.

• Potentially AI-enabled creative tools for ideation, content generation, or workflow automation.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with WordPress is also highlighted as a key requirement for web design responsibilities. The inclusion of AI tools indicates a modern approach to creative operations.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, visually stunning, and error-free creative work that upholds the prestige of the University of Southampton.

• Creativity & Innovation: Encouraging original ideas, exploring new design trends, and leveraging technology (including AI) to create engaging and effective communications.

• Collaboration & Teamwork: Fostering a supportive environment where ideas are shared, feedback is constructive, and cross-functional teams work cohesively towards common goals.

• Brand Stewardship: A deep respect for and dedication to maintaining the integrity and consistency of the University's brand identity across all platforms.

• Efficiency & Proactivity: A focus on optimizing workflows, managing time effectively, and anticipating needs to ensure timely delivery of creative projects.

Collaboration Style:

• Cross-functional Integration: The role requires active collaboration with marketing, admissions, academic departments, and global OIEG teams. This involves understanding diverse needs and translating them into effective visual solutions.

• Process Review & Feedback: An open culture for providing and receiving constructive feedback on creative work, with regular reviews and iterations to refine designs.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the marketing team and across departments to foster continuous learning and improvement in creative operations.

• Solution-Oriented Approach: Working collaboratively to overcome challenges, find creative solutions, and ensure project success, even under pressure.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence, collaborative teamwork, and a strong adherence to brand standards, all within the context of higher education marketing. A proactive and solution-oriented mindset is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand with Local Relevance: Adapting the University of Southampton's established global brand identity to resonate effectively with the Indian student market, requiring cultural sensitivity and creative localization.

• Managing Diverse Stakeholder Needs: Juggling creative requests and feedback from various departments (marketing, admissions, academics, global OIEG) with potentially differing priorities and expectations.

• Keeping Pace with Evolving Technology: Continuously learning and integrating new design tools, software, and AI technologies to maintain a competitive edge and enhance creative output.

• High Volume & Fast-Paced Environment: Delivering high-quality creative assets consistently for multiple campaigns, events, and ongoing marketing needs within tight deadlines.

• Measuring Creative ROI: Demonstrating the tangible impact and return on investment of creative work in terms of student recruitment, brand engagement, and institutional goals.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in areas such as advanced motion graphics, UX/UI design for educational platforms, or specialized video production techniques.

• Industry Exposure: Opportunities to attend industry conferences, workshops, and webinars focused on higher education marketing, creative design, and digital trends.

• Mentorship & Leadership: Potential for mentorship from senior marketing leaders and opportunities to take on leadership responsibilities for specific creative projects or initiatives.

• AI Integration Training: Dedicated learning opportunities to master AI-enabled creative tools and leverage them for enhanced efficiency and innovation in design and production.

• Cross-Departmental Learning: Gaining insights into admissions, student recruitment, and academic program strategies to better inform creative development.

📝 Enhancement Note: The challenges are typical for roles in growing international campuses, focusing on adaptation, stakeholder management, and technological evolution. The growth opportunities are geared towards specialization, leadership, and staying current with industry advancements.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully translated a complex institutional objective into a compelling visual concept for a student recruitment campaign. What was your process, and what were the results?" (Focus: Strategic thinking, campaign execution, results orientation)

• "How do you ensure brand consistency across a wide range of creative assets and collaborate effectively with global teams who may have different interpretations of brand guidelines?" (Focus: Brand stewardship, collaboration, stakeholder management)

• "Walk us through your approach to managing a high-priority creative project with multiple stakeholders and competing deadlines. How do you prioritize and ensure timely delivery of quality work?" (Focus: Project management, problem-solving, efficiency) Company & Culture Questions:

• "What excites you about the University of Southampton's presence in India, and how do you envision your creative contribution supporting its mission?" (Focus: Company understanding, passion, alignment with institutional goals)

• "How do you approach integrating feedback from diverse stakeholders, particularly when there are conflicting opinions on creative direction?" (Focus: Collaboration, communication, conflict resolution)

• "How do you measure the effectiveness of your creative work, and what metrics do you consider most important for demonstrating ROI in a higher education context?" (Focus: Data-driven approach, impact measurement, business acumen) Portfolio Presentation Strategy:

• Storytelling: For each key project, tell a clear story: the challenge, your creative solution, the process, and the impact. Use visuals to support your narrative.

• Quantify Impact: Wherever possible, use numbers and data to demonstrate the success of your projects (e.g., "This campaign led to a 15% increase in inquiries," or "Improved website engagement by 20%").

• Highlight Production Expertise: Specifically point out projects where you managed production, vendor coordination, or complex design challenges, explaining your role and the outcome.

• Demonstrate Adaptability: Showcase projects that demonstrate your ability to work across different media (digital, print, video) and for various audiences.

• Be Prepared for Live Critiques: For any creative challenges, be ready to discuss your rationale, defend your design choices, and be open to constructive feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, project management skills, and a clear understanding of the higher education marketing landscape. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Graphic Designer – Creative & Production position:

• Submit your application through the provided link on the joinus.oxfordinternational.com portal.

• Tailor your resume: Highlight specific achievements and responsibilities related to graphic design, creative production, photography, videography, and brand management in a higher education or similar institutional setting. Use keywords from the job description.

• Curate your portfolio: Select your strongest and most relevant work. Ensure it showcases your skills in digital design, print, photography, video, and integrated campaigns, with clear explanations of your role and project outcomes. Be prepared to present it.

• Research the organization: Familiarize yourself with Oxford International Education Group's mission and the University of Southampton's global reputation and academic offerings. Understand the strategic importance of the Delhi campus.

• Prepare for creative assessments: Anticipate a portfolio review and potentially a practical design or production challenge. Practice articulating your creative process and the impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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