Graphic Designer / Creative Ads

📍 Job Overview

Job Title: Graphic Designer / Creative Ads

Company: Industry FinTech

Location: Quito, Ecuador

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 04, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute high-converting paid ad creatives for digital platforms like Meta and Google, focusing on driving performance and investor acquisition.

• Design and optimize landing pages and marketing funnels, ensuring clear messaging, strong visual hierarchy, and a seamless user experience to maximize conversion rates.

• Manage and evolve brand assets across multiple campaigns and channels, maintaining consistency and scalability through robust design systems and asset libraries.

• Collaborate closely with performance marketing, content, and leadership teams to translate strategic objectives into impactful visual executions that drive measurable results.

• Contribute to the iterative improvement of creative assets through A/B testing and performance analysis, ensuring continuous optimization and learning.

📝 Enhancement Note: This role is positioned within the Axis Reach division of Industry FinTech, a performance marketing and demand generation team. The emphasis on "Creative Ads" and "performance" indicates a strong focus on GTM operations, specifically within the paid media and conversion optimization facets. The expectation for the candidate to "think beyond visuals and focus on what actually drives results" and to "contribute to how creative is built, tested, and improved" highlights a strategic operational component beyond traditional graphic design.

📈 Primary Responsibilities

• Design compelling static, carousel, and display ad creatives for Meta and Google platforms, prioritizing conversion-driven elements and clear calls-to-action.

• Produce and maintain comprehensive brand assets for multiple brands under the Industry FinTech umbrella, ensuring visual consistency and brand integrity at scale.

• Create and refine landing page designs and funnel structures, optimizing for user flow, clarity, and conversion efficacy, in close collaboration with marketing stakeholders.

• Develop engaging organic social media assets, including templates, carousels, and supporting visuals, to enhance brand presence and audience engagement.

• Maintain and advance design systems and asset libraries to ensure efficient asset management, brand consistency, and scalability across all marketing initiatives.

• Foster strong cross-functional collaboration with marketing, content creators, and performance analysts to ensure cohesive and effective campaign execution.

• Translate complex messaging and marketing copy into clear, visually effective, and high-converting creative assets tailored for specific audience segments.

• Actively participate in A/B testing of creative elements, analyze performance data, and iterate on designs to continuously improve campaign effectiveness and ROI.

• Execute creative tasks with speed and precision, maintaining high standards of quality and output within fast-paced, deadline-driven project timelines.

📝 Enhancement Note: The responsibilities clearly indicate a direct involvement in demand generation and performance marketing operations. The emphasis on "designing landing pages and funnels" and "turning messaging and copy into clear, effective visual execution" points to a role that bridges creative output with GTM strategy execution. The requirement to "test, iterate, and refine creative based on performance" underscores the operational nature of this role, where creative output is directly tied to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital marketing is expected, often acquired through formal education, bootcamps, or extensive self-study.

Experience: 2-5 years of hands-on experience in graphic design, with a demonstrable focus on digital advertising and performance marketing creative.

Required Skills:

• Fluent English (written and spoken) is a non-negotiable requirement for effective communication and collaboration.

• Proven experience in designing paid ad creative for digital platforms such as Meta (Facebook/Instagram) and Google Ads (Display, Search companion).

• A robust portfolio showcasing digital ad work, specifically highlighting conversion-focused designs, not solely branding or illustration projects.

• Strong understanding of visual hierarchy, messaging clarity, and the principles of conversion-driven design.

• Experience working within and maintaining brand guidelines and established design systems.

• Demonstrated ability to execute creative tasks rapidly and maintain organization under tight deadlines.

• Comfort and proficiency in fast-paced, performance-driven marketing environments where results are paramount.

Preferred Skills:

• Prior experience in marketing creative for the FinTech, real estate, or financial services sectors.

• Experience in designing user-friendly and conversion-optimized landing pages and marketing funnels.

• Exposure to or direct experience with A/B testing methodologies and performance optimization strategies for creative assets.

• Familiarity with working in close conjunction with paid media buyers and performance marketing teams.

• Experience leveraging AI tools (e.g., Midjourney, Runway, Claude) for creative ideation, asset generation, or workflow enhancement.

📝 Enhancement Note: The "Must-Haves" emphasize practical, results-oriented design skills directly applicable to GTM operations. The portfolio requirement specifically calling out "paid social or digital ad work" is crucial for assessing a candidate's ability to contribute to performance marketing efforts. The "Bonus Points" highlight areas that would accelerate a candidate's impact within a demand generation context, such as landing page design and A/B testing exposure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing paid ad creative examples for Meta and Google Ads, demonstrating understanding of platform-specific best practices and conversion optimization.

• Case studies or detailed project descriptions for at least two landing pages or marketing funnels, highlighting design rationale, user flow, and any available performance metrics or A/B test results.

• Examples of brand asset management, illustrating how consistency is maintained across multiple creative pieces or campaigns.

• Demonstrations of design system components or asset library organization, if applicable, to showcase efficiency and scalability.

Process Documentation:

• Evidence of workflow design for creative production, illustrating how tasks are managed from brief to final asset delivery, especially under deadline pressure.

• Examples of iterative design processes, showing how feedback and performance data were used to refine creative assets over time.

• Documentation of how design systems or asset libraries are maintained and updated to ensure ongoing efficiency and brand consistency.

• Clear articulation of how design choices are informed by performance metrics and marketing objectives.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating operational proficiency in creative execution for performance marketing. The emphasis on "conversion-focused designs," "landing pages or marketing funnels," and "performance metrics or A/B test results" is critical. This suggests that candidates will be evaluated on their ability to not just create visually appealing assets but also those that demonstrably drive business outcomes and fit within structured marketing workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Graphic Designer / Creative Ads specialist with 2-5 years of experience in Quito, Ecuador, the estimated salary range is approximately $800 - $1,500 USD per month. This range accounts for the hybrid work model, the specific skills required, and the competitive landscape within the FinTech sector in Ecuador.

Benefits:

• Competitive local salary commensurate with experience and market rates.

• Performance-based bonuses, rewarding contributions to campaign success and revenue generation.

• Full Ecuadorian benefits, including IESS (social security), 13th and 14th salaries, and paid public holidays.

• Generous Paid Time Off: 15 days annually, with an additional day added each year of service.

• Company-provided laptop and a home office setup allowance (provided after three months of employment).

• Hybrid work environment with 3 designated days in the office per week.

• Employee Referral Bonus Program: $500 for each successful referral hired.

• Significant career growth opportunities within a fast-scaling, global FinTech company.

• High degree of ownership, autonomy, and a supportive environment for building and innovating.

Working Hours: The role is full-time, typically corresponding to 40 hours per week. The hybrid model allows for flexibility, with 3 days expected in the office and 2 days remote.

📝 Enhancement Note: The salary estimate is based on research into mid-level creative roles in Ecuador, specifically considering the FinTech industry and the hybrid work arrangement. The benefits package is detailed and reflects standard Ecuadorian employment law alongside company-specific perks designed to attract and retain talent in a competitive market. The mention of "career growth" and "ownership" aligns with typical motivators for operations professionals seeking impactful roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech). Industry FinTech is focused on transforming private capital markets by providing a proprietary platform for capital raising, investor engagement, and operational management, emphasizing transparency, compliance, and efficiency. Axis Reach, a division, specifically operates within performance marketing and demand generation for investment firms.

Company Size: While not explicitly stated, the mention of "fast-scaling, global company" and a hybrid work setup in a specific region suggests a growing organization with established operational processes and a distributed workforce. This implies a dynamic environment where processes are actively being refined.

Founded: The founding date is not provided, but the company's mission to "transform the world of private capital markets" suggests a forward-thinking, innovation-driven culture. The existence of a dedicated performance marketing division (Axis Reach) indicates a strategic focus on growth and customer acquisition.

Team Structure:

• The Graphic Designer will be part of the Axis Reach division, a specialized performance marketing and demand generation team.

• The role reports directly to leadership, suggesting a flat hierarchy and direct access to decision-makers.

• Close collaboration is expected with marketing, content, and performance teams, indicating a cross-functional operational approach.

Methodology:

• Performance-driven approach, with a strong emphasis on measurable results and conversion rates in all creative output.

• Data-informed decision-making, utilizing performance data from paid campaigns and A/B tests to refine creative strategies.

• Iterative process for creative development, encouraging testing, learning, and continuous improvement.

• Focus on efficiency and scalability, leveraging design systems and AI tools to manage creative production at scale.

Company Website: industryft.com

📝 Enhancement Note: The company culture is described as fast-paced and performance-driven, with a strong emphasis on measurable results. The FinTech industry context implies a need for professionalism, attention to detail, and a focus on compliance, even within creative roles. The hybrid model and global reach suggest a modern, flexible, and potentially diverse work environment where operational efficiency is key to managing distributed teams and projects.

📈 Career & Growth Analysis

Operations Career Level: This role is considered Mid-Level, requiring 2-5 years of specialized experience. It offers a significant opportunity to move beyond execution and contribute strategically to creative development, testing, and optimization within a performance marketing context. The role provides hands-on experience in a critical GTM function.

Reporting Structure: The Graphic Designer will report directly to leadership within the Axis Reach division. This direct line of communication allows for rapid feedback, clear direction, and direct involvement in strategic discussions regarding creative performance and its impact on demand generation goals.

Operations Impact: The Graphic Designer's work directly impacts Industry FinTech's ability to acquire investors and raise capital through effective performance marketing. By creating high-converting ad creatives, landing pages, and funnels, the role contributes directly to lead generation, customer acquisition costs (CAC), and ultimately, revenue growth. The focus on data-driven creative iteration ensures that marketing spend is optimized for maximum return on investment (ROI).

Growth Opportunities:

• Creative Specialization: Deepen expertise in performance creative for specific platforms (Meta, Google) or industries (FinTech, Finance) and become a go-to specialist.

• Leadership & Strategy: Progress to a Senior Graphic Designer role, leading creative projects, mentoring junior designers, and contributing more heavily to creative strategy and A/B testing roadmaps.

• Marketing Operations Integration: Develop a stronger understanding of the broader marketing operations landscape, including campaign management, analytics, and funnel optimization, potentially leading to roles in Marketing Operations or Demand Generation Management.

• Skill Expansion: Gain proficiency in advanced AI tools for creative production and explore motion graphics or video editing skills, expanding the creative toolkit.

📝 Enhancement Note: The growth opportunities are framed around both creative specialization and broader operational impact within marketing. The direct reporting line to leadership and the emphasis on performance metrics suggest a trajectory where strategic contribution is recognized and rewarded, leading to potential advancement into senior creative, strategic marketing, or operations management roles.

🌐 Work Environment

Office Type: The company operates on a hybrid model, requiring 3 days in the office per week. This suggests a structured approach to in-person collaboration, team building, and access to office resources, while still offering flexibility for remote work.

Office Location(s): The primary office location is Quito, Ecuador. Specific details about the office facilities or accessibility are not provided but can be inferred to be standard professional office spaces designed to support hybrid work.

Workspace Context:

• Collaborative Environment: The 3-day in-office requirement is designed to foster collaboration, brainstorming sessions, and closer team dynamics, which is beneficial for creative problem-solving and alignment on campaign objectives.

• Operations Tools & Technology: The role will have access to industry-standard design software (Figma, Canva) and advanced AI creative tools, supporting efficient and innovative design processes.

• Team Interaction: Opportunities for direct interaction with leadership, video producers, and other marketing team members during in-office days to ensure cohesive campaign execution and knowledge sharing.

Work Schedule: A full-time schedule (approximately 40 hours per week) is expected, with the hybrid arrangement providing a balance between office presence and remote flexibility. This schedule is conducive to managing design projects, participating in team syncs, and allowing for focused work periods.

📝 Enhancement Note: The hybrid work environment is a key aspect, balancing the need for in-person collaboration in a creative and operations-focused role with the flexibility of remote work. This setup is typical for modern companies looking to optimize team productivity and employee satisfaction, particularly in roles that require both focused individual work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Submit resume and portfolio to domenica@industryft.com or via Trakstar/LinkedIn. The portfolio is the primary screening tool.

• Portfolio Review: Leadership and/or hiring managers will assess the portfolio for relevance to paid ads, conversion focus, and technical proficiency in required tools.

• Screening Interview: A preliminary interview, likely with Domenica or another hiring manager, to discuss experience, English fluency, and alignment with the role's core requirements.

• Creative Challenge/Task: Candidates may be asked to complete a small design task or a more involved creative challenge simulating a real-world scenario (e.g., designing an ad concept for a specific campaign).

• Final Interview: This interview will likely involve deeper discussions about creative strategy, performance optimization experience, collaboration style, and cultural fit, potentially with senior leadership.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature paid ad creatives, landing pages, and funnel designs where you can speak to the conversion goals and your design decisions to achieve them.

• Showcase Process: For key projects, include brief explanations of your design process – how you interpreted the brief, your creative ideation, and how you iterated based on feedback or performance.

• Quantify Impact: If possible, include metrics or results associated with your designs (e.g., "This ad campaign achieved a 15% higher CTR than the benchmark," or "This landing page saw a 10% increase in conversion rate"). Even estimated impact is valuable.

• Tool Proficiency: Ensure your portfolio reflects proficiency in Figma and Canva, and if you have AI-generated work, clearly label it and explain its role in your workflow.

• Conciseness: Present a curated selection of your best, most relevant work rather than an exhaustive list.

Challenge Preparation:

• Understand the Business: Research Industry FinTech and its mission, and the Axis Reach division's focus on performance marketing for capital raising.

• Platform Nuances: Be ready to discuss considerations for designing ads for Meta (e.g., aspect ratios, ad formats, best practices) and Google Display Network.

• Conversion Focus: Practice articulating how design elements contribute to conversion goals (e.g., clear CTAs, compelling visuals, trust signals).

• AI Integration: Be prepared to discuss how you might leverage AI tools for efficiency or ideation in a creative workflow.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as a critical gatekeeper, reflecting the performance-oriented nature of the role. The interview process is structured to assess not just design skills but also strategic thinking, problem-solving abilities, and understanding of marketing operations principles. The advice focuses on translating creative work into measurable business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements for ads, landing pages, and funnels. Expect to use it for creating design systems and maintaining consistency.

• Canva: Likely used for rapid asset creation, social media graphics, and potentially for less complex ad variations or internal team collaboration.

• AI Creative Tools: Proficiency or willingness to learn tools like Midjourney (image generation), Runway (video/animation), Claude/Claude Design (AI assistance for design tasks), and Nano Banana (specific AI creative applications) is highly valued. These are critical for efficiency and exploring new creative avenues.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how designs will be implemented within marketing automation platforms or landing page builders (e.g., Unbounce, Leadpages, HubSpot) would be beneficial.

📝 Enhancement Note: The technology stack is heavily skewed towards modern digital design and AI-powered creative tools. The emphasis on Figma and AI tools like Midjourney and Runway indicates a forward-thinking approach to creative production, prioritizing efficiency, innovation, and scalability. Understanding how these tools integrate into a performance marketing workflow is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results. Every creative output is expected to contribute to defined performance metrics, such as conversion rates, click-through rates, and lead generation.

• Data-Informed: Decisions, including creative choices, should be grounded in data analysis and performance insights, rather than solely subjective aesthetic preferences.

• Efficiency & Speed: The ability to work quickly without compromising quality is highly valued, reflecting the fast-paced nature of digital advertising and marketing operations.

• Collaboration & Communication: Open communication and strong teamwork are essential, especially in a hybrid environment, to ensure alignment across marketing, sales, and leadership.

• Innovation & Learning: A willingness to experiment with new tools, techniques, and creative approaches, including AI, is encouraged to stay ahead in a dynamic industry.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with performance marketers, content creators, and leadership to ensure creative assets align with campaign strategies and business objectives.

• Feedback-Driven: An open culture for giving and receiving constructive feedback on creative work, essential for iterative improvement and skill development.

• Agile Project Management: Work is likely managed in an agile manner, involving regular check-ins, clear task assignments, and adaptive planning to meet evolving campaign needs.

• Knowledge Sharing: Encouragement to share insights on design trends, tool usage, and performance learnings with the broader team.

📝 Enhancement Note: The team culture emphasizes a results-oriented mindset, where creativity is directly tied to business outcomes. The use of "performance-driven," "data-informed," and "efficiency & speed" are key indicators of an operations-focused environment where creative output is a strategic lever for growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid execution in digital advertising can be challenging, requiring strong time management and efficient workflows to maintain high creative standards.

• Performance Pressure: Consistently delivering creative that meets or exceeds conversion targets can be demanding, requiring a deep understanding of audience psychology and platform best practices.

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of AI tools and digital advertising platforms requires continuous learning and adaptation.

• Cross-Functional Alignment: Ensuring creative effectively translates diverse messaging and strategic goals from various stakeholders requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Mastery of Performance Creative: Develop deep expertise in designing for specific advertising platforms (Meta, Google) and understanding the nuances of conversion optimization.

• AI Tool Proficiency: Become highly skilled in utilizing advanced AI tools for creative generation, ideation, and workflow automation, positioning yourself at the forefront of creative technology.

• Marketing Operations Acumen: Gain a comprehensive understanding of the broader marketing operations ecosystem, including campaign management, analytics, and funnel strategy, which can lead to expanded responsibilities.

• Industry Specialization: Deepen knowledge within FinTech marketing, understanding investor acquisition strategies and regulatory considerations.

• Mentorship and Leadership: Potential to mentor junior designers or lead creative initiatives as the company and team scale.

📝 Enhancement Note: The challenges presented are typical for roles at the intersection of creative and operations, emphasizing the need for resilience, adaptability, and continuous learning. The growth opportunities are clearly defined, offering pathways for both specialized creative development and broader operational impact within the marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly outperformed expectations. What were the key design elements, and how did you measure its success?" (Focus on performance metrics, design rationale, and A/B testing if applicable).

• "How do you approach translating complex financial messaging into clear, compelling visuals for a broad investor audience?" (Demonstrate understanding of target audience, messaging hierarchy, and visual storytelling).

Company & Culture Questions:

• "What interests you about FinTech and the private capital markets industry?" (Show research into the company's domain and mission).

• "How do you stay organized and manage your workload in a fast-paced, hybrid environment with multiple deadlines?" (Address time management, prioritization, and communication strategies).

Portfolio Presentation Strategy:

• Tell the Story: For each piece in your portfolio, don't just show it; explain the "why" behind your design decisions, the problem it solved, and the intended outcome.

• Highlight Performance Focus: Explicitly point out how your designs are optimized for conversion, user engagement, and achieving specific marketing goals. Use data or estimated impact where possible.

• Demonstrate Tool Fluency: Be ready to discuss your experience with Figma, Canva, and any AI tools, perhaps even showing how you integrated them into a project.

• Be Concise and Engaging: Present your work clearly and enthusiastically, focusing on the most relevant examples that align with the job description's requirements for paid ads and conversion.

📝 Enhancement Note: The interview preparation advice is tailored to assess a candidate's ability to function effectively in a performance-driven marketing operations role. Questions focus on demonstrating a blend of creative skill, strategic thinking, operational efficiency, and a results-oriented mindset. The portfolio presentation strategy emphasizes translating creative work into tangible business value.

📌 Application Steps

To apply for this operations position:

• Submit your resume and portfolio in English to domenica@industryft.com with the subject line: "Graphic Designer / Creative Ads – [Your Name]".

• Portfolio Customization: Ensure your submitted portfolio prominently features examples of paid ad creative (Meta, Google) and landing page/funnel designs that highlight conversion optimization. Tailor your selection to showcase your ability to drive performance.

• Resume Optimization: Update your resume to emphasize quantifiable achievements in graphic design, particularly those related to digital advertising performance, conversion rates, and efficiency gains. Use keywords from the job description such as "paid media creative," "conversion," "Figma," and "AI tools."

• Interview Preparation: Practice articulating your design process, how you translate messaging into visuals, and how your work contributes to business objectives. Prepare to discuss your experience with performance metrics and your familiarity with AI creative tools.

• Company Research: Thoroughly research Industry FinTech and its mission to transform private capital markets. Understand the role of Axis Reach in demand generation and investor acquisition to better articulate your alignment with the company's goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.