Graphic Designer (Cebu on-site)

📍 Job Overview

Job Title: Graphic Designer

Company: Gamigo Philippines Incorporated

Location: Cebu City, Cebu, Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 04, 2026

Experience Level: Mid-Level (2-5+ years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the creation of high-impact visual assets for the gaming industry, specifically for live-service and MMO titles.

• The Graphic Designer will be instrumental in developing marketing creatives that drive player acquisition, engagement, and retention through compelling digital advertising and storefront visuals.

• A key aspect of this position involves understanding and applying performance marketing principles to creative design, ensuring assets are optimized for A/B testing and conversion.

• The Graphic Designer will maintain visual brand consistency across multiple game titles, adapting creative strategies for diverse platforms and regional markets.

📝 Enhancement Note: While the original listing is for a Graphic Designer, the context provided by Gamigo's focus on online games (MMOs, live-service) and the specific responsibilities (paid ads, storefronts, performance marketing) strongly indicate this role sits within a Go-To-Market (GTM) or Marketing Operations function. The emphasis on performance metrics and A/B testing elevates it beyond pure visual design into a data-informed creative role crucial for revenue generation.

📈 Primary Responsibilities

• Design and produce a wide range of marketing assets for digital channels, including paid advertisements (Meta, TikTok, YouTube), social media content, and storefront visuals (e.g., Steam capsules, banners).

• Develop key art, promotional graphics, and seasonal campaign visuals that capture the unique identity of various game titles.

• Create multiple A/B test variants of creative assets to optimize for key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Ensure visual consistency and brand integrity across diverse game IPs, adapting designs for different formats, regions, and platform requirements.

• Collaborate with marketing teams to understand campaign objectives and translate them into visually effective creative solutions that resonate with target player demographics.

• Stay abreast of emerging creative trends within the gaming and digital marketing landscape, incorporating innovative approaches into design work.

• Utilize motion design skills, particularly with After Effects, to enhance campaign effectiveness and create dynamic visual content.

📝 Enhancement Note: The responsibilities highlight a crucial link between creative output and business objectives, characteristic of GTM-aligned roles. The emphasis on "high-performing creative," "A/B test variants," and "drive player acquisition, engagement, and retention" points to a need for analytical thinking alongside artistic talent.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for roles requiring a strong foundation in visual principles.

Experience: 2–5+ years of professional graphic design experience, with a strong preference for candidates with experience in the gaming or entertainment industries.

Required Skills:

• Proven proficiency in Adobe Photoshop and Adobe Illustrator for creating and editing digital assets.

• Demonstrated ability to design for performance marketing, focusing on conversion and engagement rather than solely aesthetics.

• Strong portfolio showcasing a range of marketing creatives, digital ads, and key art or campaign visuals.

• Solid understanding of fundamental design principles: composition, typography, color theory, and visual hierarchy.

Preferred Skills:

• Familiarity with motion design software, specifically Adobe After Effects, for creating animated graphics and video assets.

• Experience in designing for live-service games, MMOs, or other online entertainment platforms.

• Knowledge of creative trends in gaming and digital advertising platforms (Meta, TikTok, YouTube, Steam).

• Ability to adapt and iterate on designs quickly based on performance data and feedback.

📝 Enhancement Note: The requirement for "design for performance marketing" and "A/B test variants" suggests that candidates should be able to articulate how their designs contribute to measurable business outcomes, not just aesthetic appeal. This is a key differentiator for operations-focused creative roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating experience in designing marketing creatives for digital campaigns.

• Include examples of digital ads (e.g., banner ads, social media ads) that highlight an understanding of platform specifications and audience targeting.

• Present 1-2 key art or campaign visual examples that effectively communicate a game's theme, tone, and unique selling propositions.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept development to final asset delivery and iteration based on performance data.

• Be ready to articulate how they approach maintaining brand consistency across multiple projects and platforms simultaneously.

• Explain methods used for adapting designs for different regional markets or cultural nuances, if applicable.

📝 Enhancement Note: For this role, the portfolio is paramount. It's not just about showcasing aesthetic talent but also demonstrating a strategic, data-informed approach to creative production that directly impacts marketing performance and revenue. The ability to discuss how a design achieved its goals is as important as the design itself.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Philippines, particularly in Cebu City, the estimated annual salary range would be PHP 480,000 - PHP 840,000 (approximately PHP 40,000 - PHP 70,000 per month). This estimate considers the company's international presence and the specialized nature of gaming industry design.

Benefits:

• Mandatory government contributions: SSS (Social Security System), PhilHealth (Philippine Health Insurance Corporation), and Pag-IBIG (Home Development Mutual Fund) for social security, health, and housing benefits.

• Health insurance provided upon regularization, offering medical coverage for employees.

• Additional 3 Wellness days per year, supplementing statutory vacation days and public holidays, to promote employee well-being.

• 13th Month Pay, a mandatory bonus payment equivalent to one month's salary.

• Overtime Pay for hours worked beyond the standard working hours.

• Exciting company events such as annual Halloween parties, Christmas celebrations, and team outings to foster team bonding and company culture.

Working Hours: The role is full-time, typically requiring 40 hours per week, aligning with standard business operations in the Philippines (Asia/Manila timezone). While not explicitly stated as flexible, the nature of creative roles may allow for some degree of workflow management within core business hours.

📝 Enhancement Note: The salary estimate is based on current market data for graphic design roles in the Philippines, adjusted for the gaming industry and the specified experience level. The benefits listed are standard for full-time employment in the Philippines, with the addition of company-specific events and wellness days.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming and Entertainment. Gamigo Group operates in the dynamic and competitive global online gaming market, specializing in publishing, operating, and growing games with strong community engagement.

Company Size: Gamigo Group is a significant player with a global presence, implying a mid-to-large size organization with multiple teams and departments. This offers opportunities for cross-functional collaboration and exposure to various aspects of game operations.

Founded: Gamigo was founded in 2000, giving it a long history and established presence in the online gaming space. This longevity suggests a stable company with deep industry experience and a culture that has evolved over time to adapt to market changes.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Lead Designer.

• This team collaborates closely with Product Management, Community Management, and potentially Development teams to ensure cohesive game promotion and player experience.

Methodology:

• Gamigo's approach emphasizes a "player-first thinking" and "passionate communities," indicating a culture that values player feedback and community engagement in its operations.

• In marketing, this translates to data-driven decision-making, using player data and campaign performance metrics to refine strategies and creative output.

• The company's focus on "creativity, performance, and player-first thinking" suggests a blend of artistic innovation and measurable results in their operational workflows.

Company Website: https://www.gamigo.com/

📝 Enhancement Note: Understanding Gamigo's focus on "live-service experiences" and "passionate communities" is key. This means the creative output is not just about initial acquisition but ongoing engagement and retention, requiring designs that can evolve and maintain interest over time.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of technical skills and design principles, coupled with the ability to work independently on defined projects and contribute to campaign performance. It's a stepping stone from junior design roles towards more specialized or senior creative positions.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead within the Gamigo Philippines Incorporated office. This structure allows for direct guidance and feedback on creative projects, while also fostering collaboration within the broader marketing and GTM teams.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue generation by creating visually compelling assets that drive player acquisition, engagement, and retention. High-performing creatives contribute to more efficient marketing spend, better conversion rates on storefronts, and sustained player interest in game titles.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas of game marketing design, such as performance advertising creative, key art development, or UI/UX for marketing materials.

• Skill Development: Potential to deepen expertise in motion graphics (After Effects) and explore emerging design tools and platforms relevant to the gaming industry.

• Leadership Potential: With significant experience and demonstrated impact, career progression could lead to a Senior Graphic Designer role, a Creative Lead position, or a transition into Art Direction within the marketing department.

• Cross-functional Exposure: Opportunity to gain insights into broader GTM strategies, A/B testing methodologies, and player behavior analysis, which can inform future creative development.

📝 Enhancement Note: The emphasis on "performance marketing" and "A/B test variants" suggests growth opportunities that bridge creative skills with marketing analytics. Candidates showing an aptitude for data interpretation and iterative design for results will be highly valued.

🌐 Work Environment

Office Type: The role is explicitly "on-site" in Cebu City, Philippines. This indicates a traditional office environment where in-person collaboration and team synergy are prioritized.

Office Location(s): Cebu City, Cebu, Philippines. This location offers a vibrant urban setting with a growing professional community.

Workspace Context:

• Collaborative Environment: Being on-site facilitates direct interaction with colleagues, fostering spontaneous brainstorming, immediate feedback, and a stronger sense of team cohesion within the marketing department and across other teams.

• Tools and Technology: Employees will have access to the necessary hardware (computers, monitors) and software licenses (Adobe Creative Suite) required for graphic design tasks.

• Team Interaction: Opportunities for regular team meetings, design critiques, and cross-functional project discussions, allowing for shared learning and collective problem-solving.

Work Schedule: The role is full-time, typically adhering to standard business hours (e.g., Monday to Friday, 9 AM to 6 PM, Asia/Manila time). While the core hours are fixed, the nature of creative work might allow for some flexibility in task management, provided deadlines and team availability are met.

📝 Enhancement Note: The "on-site" requirement suggests a company culture that values face-to-face interaction and a structured work environment, which can be beneficial for collaborative creative processes and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio to assess basic qualifications and creative output.

• Portfolio Review & Skills Assessment: A more in-depth discussion where the candidate presents their portfolio, highlighting specific projects and explaining their design process, rationale, and impact. This may include technical questions about software proficiency and design principles.

• Case Study/Design Challenge: Candidates may be given a small design task or a brief to complete within a set timeframe to evaluate their problem-solving skills, creativity, and ability to meet specific objectives under pressure.

• Team/Manager Interview: An interview with the hiring manager or relevant team members to assess cultural fit, communication skills, and alignment with the team's working style.

• Final Interview: Potentially with a senior leader, focusing on overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your ability to create high-performing marketing assets for digital channels, particularly in gaming or entertainment.

• Highlight Performance: For each project, clearly articulate the objective, your role, the design process, and crucially, the results achieved (e.g., improved CTR, higher engagement, conversion rates). Quantify your impact whenever possible.

• Showcase Variety: Include examples of paid ads, social media content, key art, and campaign visuals. If you have motion design examples (After Effects), include them.

• Explain Your Rationale: Be prepared to walk through your design decisions – why you chose specific colors, typography, imagery, and layouts, and how they align with performance goals and brand identity.

• Tailor to Gamigo: Research Gamigo's current game titles and marketing campaigns. If possible, subtly tailor your presentation to show how your skills align with their specific needs and brand aesthetic.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints. Ask clarifying questions if needed.

• Focus on Objectives: Prioritize meeting the core requirements of the challenge, especially those related to performance and strategic goals, not just visual appeal.

• Time Management: Allocate your time effectively between conceptualization, design execution, and final presentation.

• Presentation: Be prepared to present your solution clearly, explaining your thought process and how it addresses the brief.

📝 Enhancement Note: The emphasis on a "portfolio showcasing marketing creatives" and "design for performance marketing" means candidates should be ready to discuss the business impact of their designs, not just their aesthetic qualities. This is a key differentiator for operations-aligned roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and creating detailed graphics for ads and storefronts. Proficiency in layers, masks, selections, and image manipulation is expected.

• Adobe Illustrator: Crucial for vector graphics, logo creation, icons, and scalable assets needed for various digital and print applications. Mastery of vector paths, shapes, and typography tools is vital.

• Adobe After Effects: Preferred for motion graphics, animations, and video editing, enhancing campaign effectiveness through dynamic visual storytelling. Experience with animation principles, keyframing, and effects is a strong plus.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) to understand creative performance metrics is beneficial for iterative design.

CRM & Automation:

• Not directly used by the designer, but understanding how marketing assets integrate with CRM systems or automated marketing campaigns can provide context for asset creation.

📝 Enhancement Note: Proficiency in Adobe Photoshop and Illustrator is non-negotiable. After Effects is a significant differentiator, indicating a move towards more dynamic and engaging visual content common in modern digital marketing. Understanding the purpose of creative assets within a performance marketing framework is key.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value in gaming, emphasizing that designs should resonate with and serve the player community, enhancing their experience and engagement.

• Performance-Driven Creativity: A balance between artistic innovation and measurable results. Designs are valued not just for their aesthetic appeal but for their ability to achieve specific marketing objectives (e.g., clicks, conversions, retention).

• Collaboration & Teamwork: Working effectively within the marketing team and across departments to ensure cohesive brand messaging and campaign execution.

• Adaptability & Continuous Learning: The gaming industry evolves rapidly; a willingness to learn new tools, techniques, and design trends is crucial for staying relevant and effective.

• Efficiency & Iteration: A focus on producing high-quality work efficiently and being open to iterating on designs based on performance data and feedback.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer will collaborate closely with marketing managers, performance marketers, community managers, and potentially game producers to align creative vision with campaign strategies and game updates.

• Feedback Exchange: A culture of constructive feedback on design work is vital for improvement and ensuring that assets meet strategic goals.

• Knowledge Sharing: Opportunities to share design insights, best practices, and learnings from creative performance with the wider team.

📝 Enhancement Note: The company's focus on "player-first thinking" and "passionate communities" should translate into a design culture that deeply understands the target audience and aims to create visuals that foster connection and excitement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is to create visually stunning graphics that also perform exceptionally well in conversion-driven marketing channels. This requires a data-informed approach to design.

• Brand Consistency Across IPs: Maintaining a distinct yet cohesive visual identity for multiple game titles, each with its own unique brand, can be demanding.

• Rapid Iteration Cycles: The fast-paced nature of digital marketing and gaming often requires quick turnaround times for design variations and updates based on A/B testing results and market trends.

• Adapting to Evolving Trends: Keeping up with the constant influx of new design styles, platform features, and player preferences in the gaming space.

Learning & Development Opportunities:

• Advanced Motion Graphics: Deepen skills in After Effects and explore 2D/3D animation techniques relevant to game marketing.

• Performance Marketing Analytics: Gain a better understanding of marketing analytics and how creative impacts KPIs, enabling more strategic design choices.

• Game-Specific Design: Develop expertise in visual storytelling and branding for specific game genres (MMOs, RPGs, etc.).

• Cross-Disciplinary Learning: Exposure to broader GTM strategies, product marketing, and community engagement practices within the gaming industry.

📝 Enhancement Note: The challenge here is to be both an artist and a strategist. Candidates who can demonstrate an understanding of how their creative work directly contributes to business objectives will be well-positioned for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly improved a campaign's performance. What was your process, and what were the results?" (Focus on quantifiable impact and your strategic approach.)

• "How do you balance creative vision with the technical requirements and performance goals of digital advertising platforms like Meta or TikTok?" (Highlight your understanding of platform constraints and data-driven design.)

Company & Culture Questions:

• "What interests you about Gamigo and the gaming industry specifically?" (Show genuine passion for games and research into Gamigo's portfolio.)

• "How do you approach collaborating with non-designers, such as marketing managers or product specialists?" (Emphasize clear communication and understanding of different perspectives.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem, your solution, your process, and the outcome. Focus on the "why" behind your design choices.

• Quantify Impact: Wherever possible, use numbers to demonstrate the success of your designs (e.g., "This ad variant resulted in a 15% increase in CTR").

• Showcase Iteration: If you have examples of A/B test variations or design revisions based on feedback, present them to show your adaptability and commitment to optimization.

• Technical Proficiency: Be ready to discuss the specific tools and techniques you used for each project.

📝 Enhancement Note: Candidates should be prepared to speak not just about what they designed, but why they designed it that way, and how it contributed to business goals. This is crucial for roles that blend creative and operations functions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is easily accessible and highlights your most relevant work in marketing creatives, digital ads, and key art, with a focus on performance and impact. Consider creating a short, high-level presentation deck if a full portfolio link isn't feasible.

• Resume Optimization: Tailor your resume to emphasize your experience in gaming or entertainment, proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), and any experience with performance marketing or A/B testing creative. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a focus on results, and preparing answers to strategy and behavioral questions. Be ready to discuss your understanding of the gaming industry and Gamigo's titles.

• Company Research: Familiarize yourself with Gamigo's current game portfolio and marketing efforts. Understand their player base and brand identity to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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