Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Trulieve

Location: Remote (US)

Job Type: Full-Time

Category: Marketing / Creative

Date Posted: 2026-09-08

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-volume, digital-first creative assets for promotional campaigns, product launches, and ongoing retail marketing initiatives.

• Develop compelling visual content across multiple digital channels including email, web, paid media, social media, digital advertising, and CRM platforms.

• Collaborate closely with cross-functional partners in Creative, Marketing, and Brand teams to translate business objectives into effective, omni-channel campaign solutions.

• Ensure all creative output maintains brand consistency, adheres to established brand systems, and drives customer engagement and revenue growth.

• Contribute to the continuous improvement of creative workflows, design systems, and overall team efficiency within a fast-paced retail environment.

📝 Enhancement Note: While the role is listed as "Graphic Designer," the description emphasizes digital marketing, retail brands, and driving business results, positioning this as a specialized digital creative role within a marketing operations context, focused on campaign execution and performance. The "Reports To: Associate Creative Director (Medicial or Recreational)" further solidifies its strategic marketing function.

📈 Primary Responsibilities

• Conceptualize and design digital assets for promotional campaigns, product launches, and recurring retail marketing efforts, with a focus on digital-first execution.

• Create engaging visual content for a range of digital platforms including email marketing campaigns, website banners, social media posts, digital advertising units, and CRM communications.

• Support the development and execution of omni-channel marketing campaigns, ensuring cohesive brand messaging and impact across all touchpoints.

• Partner with marketing, brand, and creative teams to understand campaign objectives and translate them into compelling visual narratives and design solutions.

• Manage a high volume of concurrent projects, prioritizing tasks effectively to meet tight deadlines while maintaining meticulous attention to detail and creative quality.

• Ensure all final creative assets comply with brand guidelines, technical specifications, and quality standards for production and distribution.

• Actively participate in identifying and implementing improvements to creative workflows, design processes, and the utilization of design systems for enhanced efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on campaign execution and performance metrics, common in roles that bridge creative with marketing operations. The emphasis on "driving customer engagement and revenue" suggests a need for designers who understand conversion principles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this experience level.

Experience: Minimum of 5 years of professional graphic design experience, with a significant emphasis on digital marketing and campaign creative within the retail industry. Proven track record of designing high-volume promotional and campaign assets in a dynamic, fast-paced environment.

Required Skills:

• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Experience with Adobe Experience Manager (AEM) for digital asset management and content delivery.

• Strong understanding of digital marketing best practices across email, web, social media, paid media, and e-commerce channels.

• Proven experience in designing for high-volume promotional and campaign creative in a fast-paced retail setting.

• Exceptional organizational and project management skills, with a demonstrated ability to prioritize and manage competing deadlines effectively.

• Excellent communication and presentation skills, adept at collaborating cross-functionally with diverse teams.

• High output-driven mentality with a consistent history of delivering quality creative work at scale.

• Ability to work within established brand systems while adapting creative for multiple campaigns and target audiences. Preferred Skills:

• Experience with motion graphics design and animation.

• Proficiency in Adobe After Effects for creating dynamic visual content.

• Familiarity with CRM platforms and their design integration needs.

• Understanding of A/B testing principles for digital creative optimization.

📝 Enhancement Note: The explicit mention of AEM suggests a need for designers familiar with enterprise-level content management systems, often found in larger marketing operations. The preference for motion graphics and After Effects indicates a growing need for dynamic content in digital retail marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital marketing and retail campaigns.

• Demonstrations of high-volume promotional and campaign creative execution, highlighting ability to deliver at scale under pressure.

• Case studies illustrating successful omni-channel campaign designs that integrate across various digital touchpoints (email, web, social, paid media).

• Examples of work created within established brand systems, showcasing adaptability and adherence to brand guidelines across different campaigns and audiences.

• Visual evidence of proficiency with Adobe Creative Cloud, Figma, and ideally AEM, showcasing practical application of these tools in campaign development. Process Documentation:

• Case studies detailing the design process from brief to final delivery for at least 2-3 significant retail marketing campaigns.

• Documentation of how creative workflows were managed, including project prioritization, collaboration with stakeholders, and deadline adherence.

• Examples of how design systems or brand guidelines were utilized and adapted to ensure consistency across multiple campaign assets.

• Potential inclusion of process flows for asset creation and delivery, especially if experience with AEM or similar systems is showcased.

📝 Enhancement Note: For a role focused on high-volume retail digital marketing, the portfolio should heavily emphasize speed, efficiency, and measurable impact. Candidates should be prepared to discuss their process for managing multiple briefs and ensuring brand consistency across a high output of assets.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers specializing in digital marketing and retail, particularly in a remote US context, and considering Trulieve's market position, an estimated salary range would be $70,000 - $95,000 annually. This estimate is adjusted for a fully remote role and the specific skill set required (Adobe Creative Cloud, Figma, AEM).

Benefits:

• Paid time off (PTO)

• Comprehensive benefits package (details to be confirmed with hiring team, but typically includes health, dental, vision insurance, 401k matching, etc.)

• Opportunity to work remotely within the United States.

• Professional development opportunities within a growing industry.

• Potential for involvement in high-impact marketing campaigns for a recognized brand.

Working Hours: Approximately 40 hours per week. While remote, the role may require flexibility to accommodate campaign deadlines and cross-functional team collaboration, potentially including occasional extended hours during peak periods.

📝 Enhancement Note: Salary estimation is based on aggregated data for Graphic Designers with 5-10 years of experience in marketing/retail roles in the US, factoring in the specified tools (Adobe CC, Figma, AEM) and the remote work arrangement. Trulieve's recognition on TIME's America's Best Companies List suggests competitive compensation and benefits are likely.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail. Trulieve is a leading multi-state operator (MSO) in the cannabis industry, recognized for its commitment to patient relief, product quality, and sustainable practices. The company is experiencing rapid growth in both medical and recreational markets.

Company Size: Trulieve is a large enterprise, indicated by its position on TIME's America's Best Companies List and being one of only two cannabis companies to receive this distinction, suggesting a significant employee base and market presence.

Founded: While the exact founding date isn't provided in the raw data, Trulieve has established itself as a major player in the cannabis sector, indicating a history of strategic growth and market development.

Team Structure:

• The Graphic Designer will be part of the Marketing Business Unit.

• They will report to an Associate Creative Director, overseeing either Medical or Recreational markets, suggesting a specialized creative structure within marketing.

• Collaboration will be essential with Creative, Marketing, and Brand teams, indicating a cross-functional approach to campaign development and execution. Methodology:

• Data-driven decision-making is implied by the focus on driving "business results" and "customer engagement."

• Workflow optimization and efficiency are key, as evidenced by the need to manage "high-volume" and "tight deadlines."

• Brand consistency and adherence to established systems are critical for maintaining market presence.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Trulieve's recognition as a top company suggests a culture that values employee satisfaction, financial strength, and sustainability. For a designer, this likely translates to a professional environment with clear objectives and opportunities for impactful work within a rapidly evolving industry.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-to-senior level within the creative function, requiring 5+ years of specialized experience. It's a hands-on execution role focused on delivering creative assets for marketing campaigns.

Reporting Structure: The Graphic Designer reports to an Associate Creative Director, indicating a clear hierarchy within the creative team. This structure allows for mentorship and guidance from experienced creative leadership.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating compelling digital marketing assets that drive customer engagement, product launches, and promotional campaign success. Their ability to translate business objectives into effective creative solutions is crucial for achieving sales targets in both medical and recreational markets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital marketing design, motion graphics, or specific platforms like AEM.

• Creative Leadership: Potential to advance to Senior Graphic Designer, Art Director, or Associate Creative Director roles as the company and its markets continue to expand.

• Cross-functional Exposure: Gain experience working across various marketing initiatives and potentially contributing to broader brand strategy discussions.

• Industry Expertise: Develop specialized knowledge within the rapidly growing cannabis industry, a unique and evolving market.

📝 Enhancement Note: The growth path from this role would likely involve taking on more complex campaigns, leading specific creative projects, or specializing in areas like digital advertising creative or brand system development.

🌐 Work Environment

Office Type: Fully Remote. This designation provides flexibility for employees to work from any approved location within the United States.

Office Location(s): While the specific office location for the Tallahassee headquarters is mentioned, the role is fully remote, meaning the designer can work from their home office.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Creative, Marketing, and Brand teams, necessitating strong remote communication and collaboration tools.

• Operations Tools: Access to essential design software (Adobe Creative Cloud, Figma) and potentially content management systems (AEM) will be provided or expected.

• Team Interaction: Regular virtual meetings, project management platforms, and communication channels (like Slack or Teams) will facilitate interaction with colleagues and leadership.

Work Schedule: Standard full-time hours (approx. 40 per week) are expected, with potential for flexibility. However, the fast-paced nature of retail marketing and campaign launches may require adapting to deadlines, necessitating effective time management and potential for occasional extended hours.

📝 Enhancement Note: As a remote role, emphasis will be placed on self-discipline, proactive communication, and the ability to manage one's own work environment effectively to meet project demands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience, skills, and alignment with job requirements.

• Portfolio Review: A dedicated session where candidates present their portfolio, discussing key projects, design process, and impact. Expect to elaborate on digital marketing campaigns, retail experience, and proficiency with required tools.

• Skills Assessment/Creative Challenge: Potential for a design exercise or case study focused on a retail marketing scenario, assessing problem-solving, creative thinking, and application of design principles under a time constraint.

• Cross-functional Interviews: Discussions with members of the Creative, Marketing, and Brand teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Meeting with the Associate Creative Director or hiring manager to discuss role specifics, career growth, and final alignment.

Portfolio Review Tips:

• Curate for Relevance: Prioritize digital marketing, retail, and campaign-focused work. Showcase examples that demonstrate speed, volume, and measurable results (if possible).

• Highlight Process: For each project, briefly explain the brief, your role, the design process, the tools used (especially Adobe CC, Figma, AEM), and the outcome or impact.

• Showcase Tool Proficiency: Include examples that clearly demonstrate your expertise in Figma and Adobe Creative Cloud. If you have AEM experience, highlight how you've used it.

• Quantify Impact: Whenever possible, include metrics or results that showcase how your designs contributed to business objectives (e.g., increased engagement, conversion rates, sales).

• Prepare for Case Studies: Be ready to discuss how you would approach a hypothetical retail campaign brief for Trulieve.

Challenge Preparation:

• Understand Trulieve's Brand: Research Trulieve's current marketing campaigns, visual identity, and target audiences for both medical and recreational markets.

• Focus on Digital: Anticipate a challenge that requires designing for digital channels (e.g., social media ad, email banner, website element).

• Emphasize Speed & Efficiency: Demonstrate an understanding of fast-paced retail environments and the need for quick, effective creative solutions.

• Articulate Your Rationale: Be prepared to clearly explain your design choices, considering brand, audience, and campaign goals.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's ability to demonstrate practical application of design skills in a results-oriented marketing context, especially within the retail sector. Portfolio presentation is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, and InDesign for core graphic design tasks.

• Figma: Essential for collaborative design, prototyping, and potentially design system management.

• Adobe Experience Manager (AEM): Experience is highly desirable for digital asset management, content creation, and deployment within an enterprise web environment.

Analytics & Reporting:

• While not directly a design tool, understanding how creative performs is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics, email marketing platform reports) to interpret creative performance data would be beneficial. CRM & Automation:

• Experience designing assets that integrate with CRM systems (e.g., for email campaigns, personalized content) is valuable. Understanding the technical constraints and opportunities within these platforms is a plus.

• Familiarity with marketing automation platforms and their design requirements.

📝 Enhancement Note: Proficiency in Figma and AEM, alongside the Adobe Creative Suite, indicates a modern digital design workflow requirement. Candidates should be ready to discuss their experience with these specific tools and how they integrate into campaign creation.

👥 Team Culture & Values

Operations Values:

• Passion for Helping Others: Aligns with Trulieve's mission to provide relief to patients.

• Quality & Trust: Emphasized in their cultivation process and product development, suggesting a high standard for all work, including creative.

• Growth & Innovation: Being a fast-growing industry leader and recognized company implies a dynamic environment that encourages forward-thinking.

• Efficiency & Execution: The need for high-volume creative output highlights a value placed on delivering results quickly and effectively.

• Brand Integrity: Maintaining brand consistency across numerous campaigns and markets is paramount.

Collaboration Style:

• Cross-functional Integration: The role requires strong collaboration with Creative, Marketing, and Brand teams, indicating a culture that values teamwork and shared objectives.

• Feedback Exchange: Openness to constructive criticism and collaboration is essential for refining creative assets to meet business goals.

• Agile Approach: The fast-paced, deadline-driven environment suggests an agile workflow where teams adapt quickly to changing priorities and campaign needs.

📝 Enhancement Note: The company's values suggest a professional, mission-driven environment where creativity is applied with a clear focus on business outcomes and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing a constant stream of creative requests for multiple campaigns and product launches in a fast-paced retail environment.

• Brand Consistency Across Channels: Ensuring all digital assets maintain a cohesive brand identity while being optimized for diverse platforms (email, social, paid media, web).

• Rapid Industry Evolution: Staying current with design trends and marketing best practices in the dynamic cannabis industry.

• Remote Collaboration: Effectively communicating and collaborating with dispersed teams to ensure seamless project execution.

Learning & Development Opportunities:

• Advanced Digital Design Skills: Opportunities to hone skills in areas like motion graphics, interactive design, and advanced digital campaign creative.

• Industry-Specific Expertise: Deepen understanding of marketing strategies and creative needs within the regulated cannabis sector.

• Tool Mastery: Further develop expertise in AEM, Figma, and potentially other marketing technology tools.

• Creative Leadership: Potential to grow into roles with greater strategic input and project oversight.

📝 Enhancement Note: This role offers significant opportunities for growth in digital marketing creative, especially within a burgeoning industry. The challenges are typical of high-performing creative roles in dynamic sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing high-volume digital creative assets for a fast-paced retail brand. How do you ensure both speed and quality?"

• "Walk us through an omni-channel campaign you designed. How did you ensure brand consistency across different digital touchpoints, and what was the impact?"

• "How do you approach translating complex business objectives into clear, compelling visual communication for digital marketing campaigns?"

• "Describe a time you had to adapt your creative approach for different target audiences within the same brand or campaign. What was your strategy?" Company & Culture Questions:

• "What interests you about Trulieve and the cannabis industry? How do you see your design skills contributing to our mission?"

• "How do you handle constructive feedback on your designs, especially when working with multiple stakeholders?"

• "Describe your ideal remote work environment and how you maintain productivity and collaboration when not in a physical office."

• "Given Trulieve's recognition on TIME's America's Best Companies List, what does that signify to you about company culture and employee experience?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the process, the tools used, and the outcome/impact.

• Emphasize Digital & Retail: Focus on projects that showcase your expertise in digital marketing, campaign execution, and retail brand experience.

• Demonstrate Tool Proficiency: Be ready to discuss your practical application of Adobe Creative Cloud, Figma, and AEM.

• Quantify Results: If possible, present metrics that demonstrate the success of your designs (e.g., engagement rates, conversion improvements).

• Prepare for a Live Exercise: Be ready to tackle a small design challenge or discuss how you would approach one, demonstrating your problem-solving and creative thinking on the spot.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio with a strong emphasis on their process, tool usage, and the business impact of their creative work, particularly within a retail and digital marketing context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application directly through Trulieve's official careers site.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital marketing, retail campaign, and high-volume design work. Ensure it clearly demonstrates your proficiency with Adobe Creative Cloud and Figma.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience in digital design for retail, your project management skills, and your experience with campaign execution and cross-functional collaboration. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and preparing for potential creative challenges. Research Trulieve's brand and recent marketing efforts.

• Company Research: Familiarize yourself with Trulieve's mission, values, and market position, especially their recognition on TIME's America's Best Companies List, to better align your responses with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.