Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Travel Healthcare Insurance Solutions o/a guard.me International Insurance

Location: Markham, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-14

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and creative execution across all marketing channels, ensuring alignment with GuardMe's brand marketing guidelines.

• Develop compelling visual concepts and assets for a diverse range of print and digital marketing materials, from initial ideation to final delivery.

• Collaborate closely with marketing and internal stakeholders to translate business objectives into effective, audience-focused design solutions.

• Contribute to enhancing user experience and marketing performance through creative input on website content, digital campaigns, and data-driven insights.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily involve marketing collateral creation, digital asset management, and contributing to marketing performance through design. This positions the role as a key player within the broader marketing operations and creative services function, focusing on the visual execution of GTM strategies.

📈 Primary Responsibilities

• Design and develop creative concepts for a wide array of print and digital marketing materials, including advertisements, brochures, posters, web banners, website assets, email campaigns, illustrations, and infographics.

• Create and adapt visual content to strictly adhere to GuardMe's brand marketing guidelines, ensuring a cohesive and recognizable brand identity across all touchpoints.

• Translate campaign objectives and business requirements into engaging, audience-centric creative concepts and actionable design solutions.

• Present creative concepts and finalized designs to internal key stakeholders, articulating the strategic rationale behind design decisions.

• Design and maintain website content and visual assets, providing creative input to optimize user experience and engagement.

• Support the development and execution of digital communications, including web content, email templates, video assets, and social media graphics.

• Contribute to marketing performance improvements by monitoring relevant metrics and insights, particularly through tools like Adobe Customer Journey Analytics.

• Ensure all creative materials meet brand standards, accessibility requirements, and AODA compliance.

• Track and analyze website and campaign performance, preparing regular reports and dashboards for the Executive Leadership Team.

• Collaborate with Marketing and other internal stakeholders to understand project requirements, develop creative briefs, and deliver solutions that support business objectives.

• Proactively identify opportunities to enhance marketing materials, campaigns, and operational processes through innovative creative ideas and solutions.

• Manage multiple projects simultaneously, effectively balancing priorities, timelines, and evolving requirements while maintaining high-quality output in a fast-paced environment.

• Provide administrative support to the Marketing Manager for marketing-related activities, including coordinating collateral, supplies, shipping, and vendor communications.

• Participate actively in team meetings, planning sessions, and other collaborative activities to foster a cohesive and productive work environment.

• Maintain expert knowledge of GuardMe's full suite of products and services to inform design decisions.

• Comply with all organizational policies and procedures, including annual privacy and security training, and promptly report any incidents to the Privacy Office.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with marketing operations functions such as performance tracking, AODA compliance, and content management. The role requires a proactive approach to process improvement and a strong understanding of how design impacts marketing effectiveness.

🎓 Skills & Qualifications

Education:

• Post-secondary education in Graphic Design, Digital Design, or a related field.

• Fluency in spoken and written English is required; French language skills are considered an asset. Experience:

• 3–5 years of professional Graphic Design experience, preferably within a creative or digital agency or a similar corporate marketing environment.

• Demonstrated understanding of core design principles, including typography, color theory, composition, layout, branding, and visual communication, with the ability to apply these effectively across both print and digital mediums.

• Proven creative and conceptual thinking skills, with a strong portfolio showcasing the ability to develop, present, and articulate ideas that align with business and marketing objectives.

• Demonstrated ability to manage multiple projects concurrently, balance competing priorities, meet tight deadlines, and adapt to changing requirements in a fast-paced environment.

• Proven experience in maintaining and overseeing brand consistency across a diverse range of marketing materials and communications. Required Skills:

• Advanced proficiency in Adobe Creative Cloud, with a specific focus on Photoshop, InDesign, and Illustrator.

• Strong understanding of design principles, typography, color theory, composition, layout, and branding.

• Excellent visual communication skills with the ability to translate complex ideas into clear, engaging visuals.

• Experience creating and adapting visual content for both print and digital channels.

• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).

• Excellent interpersonal, written, and verbal communication skills for effective stakeholder collaboration and presentation.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment. Preferred Skills:

• Experience with Adobe CX Enterprise, specifically Adobe Journey Optimizer.

• Familiarity with digital marketing platforms and tools, including social media management, email marketing platforms, website analytics, SEO/SEM concepts, and mobile optimization best practices.

• Experience creating motion graphics, animation, and video content using Adobe After Effects and Premiere Pro.

• Familiarity with Canva Pro, Hootsuite, or similar social media and digital marketing platforms.

• Experience working with CRM systems, such as Microsoft Dynamics 365.

• Experience in videography and video editing.

• Working knowledge of HTML, CSS, and JavaScript for web asset creation and understanding.

• French language skills.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud proficiency and specific Adobe CX Enterprise tools (like Journey Optimizer) indicates a need for specialized technical skills. The inclusion of HTML/CSS/JavaScript and CRM experience as "assets" suggests the company values candidates with a broader understanding of digital marketing and data integration, even if not strictly required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 years of professional graphic design work, with a clear emphasis on print and digital marketing collateral.

• Demonstrations of creative concept development, including initial sketches, mood boards, or storyboards that illustrate the ideation process.

• Examples of successful brand implementation and management, highlighting how brand guidelines were applied consistently.

• Case studies or project examples that detail the problem, solution, and quantifiable impact of the design work (e.g., increased engagement, improved conversion rates, enhanced brand recognition).

• Visuals demonstrating proficiency in typography, layout, color theory, and composition across various media.

• Inclusion of digital assets such as web banners, email templates, social media graphics, and website UI elements.

• Examples of motion graphics, animation, or video content, if applicable. Process Documentation:

• Evidence of contributing to or maintaining brand marketing guidelines, showcasing an understanding of brand governance.

• Examples of how design projects were managed, including managing timelines, stakeholders, and feedback loops.

• Demonstration of how design solutions were developed to meet specific campaign objectives or business requirements.

• Documentation of how design decisions were presented and rationalized to internal stakeholders.

• Examples of work that adheres to accessibility standards and compliance requirements (e.g., AODA).

📝 Enhancement Note: For a graphic design role with marketing operations overlap, the portfolio should not just be visually impressive but also demonstrate an understanding of marketing objectives, brand strategy, process management, and compliance. Candidates should be prepared to articulate the "why" behind their design choices and their impact on business goals.

💵 Compensation & Benefits

Salary Range: $60,000 - $80,000 CAD per year.

Benefits:

• Commitment to your growth and professional development: Opportunities for training, workshops, and learning new skills relevant to design and marketing.

• Competitive compensation package: Reflecting the candidate's experience and the value they bring to the team.

• Comprehensive health and dental benefits: Providing robust coverage for medical and dental needs.

• Casual "dress for your day" work environment: Allowing for flexibility and comfort in the workplace.

• Opportunity to be part of a collaborative and growing organization: Working within a supportive team environment with opportunities for advancement.

• Be a part of a company that is making a difference: Contributing to an organization that supports students globally. Working Hours:

• The role is listed as full-time, implying a standard 40-hour work week. While specific hours are not detailed, the "dress for your day" environment suggests a degree of flexibility within a typical business day in Markham, Ontario (America/Toronto timezone).

📝 Enhancement Note: The salary range provided ($60,000 - $80,000 CAD) aligns with mid-level Graphic Designer roles in the Markham, Ontario area, considering the stated experience requirements (3-5 years) and the required technical proficiencies. Benefits are typical for a full-time position in Canada, with a specific emphasis on professional development and the company's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Healthcare Insurance / Financial Services for Education. GuardMe International Insurance operates within the niche but critical sector of providing specialized insurance and support services for international students and educational institutions. This industry requires a high degree of trust, reliability, and customer-centricity.

Company Size: The provided data does not explicitly state company size, but it is an "award-winning team" and "family-owned," suggesting a mid-sized organization that values its employees and maintains a close-knit culture.

Founded: GuardMe has nearly 30 years of experience, indicating a well-established company with a strong market presence and a deep understanding of the student insurance landscape.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially working closely with a Marketing Manager and other marketing specialists (e.g., content creators, digital marketers).

• The role involves collaboration with "internal key stakeholders" across various departments, indicating a cross-functional team dynamic.

• Reporting structure will likely be to the Marketing Manager, with opportunities to present to the Executive Leadership Team. Methodology:

• Data-Driven Design: The role involves contributing to marketing performance by monitoring metrics and insights from tools like Adobe Customer Journey Analytics, suggesting a data-informed approach to creative decisions.

• Brand Governance: Maintaining and contributing to brand marketing guidelines highlights a structured approach to visual identity management.

• Agile Project Management: The requirement to manage multiple projects with changing priorities points towards an agile or adaptable workflow within the marketing team.

• Collaborative Development: Working with internal stakeholders and participating in team meetings emphasizes a collaborative approach to problem-solving and project execution.

Company Website: https://www.guard.me/

📝 Enhancement Note: GuardMe's focus on supporting students and educational institutions suggests a mission-driven culture. The "family-owned" aspect often implies a more personal and employee-focused work environment, which can be a significant draw for candidates seeking stability and a sense of belonging. The mention of "award-winning team" implies a high-performing and recognized marketing or operations group.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role sits at a mid-level, requiring 3-5 years of experience. It's a contributor role with significant responsibility for visual execution and brand integrity. It's not entry-level, but it's also not a senior leadership position. The role bridges creative execution with marketing operations by requiring an understanding of analytics and performance.

Reporting Structure: The Graphic Designer will report to the Marketing Manager. They will also collaborate with and present to other internal key stakeholders and the Executive Leadership Team, offering visibility across the organization.

Operations Impact: The Graphic Designer's work directly impacts GuardMe's brand perception, marketing campaign effectiveness, and digital user experience. By creating compelling visuals and ensuring brand consistency, they contribute to lead generation, customer acquisition, and overall brand equity, which are critical for business growth and revenue. Their input on website assets and digital communications directly influences customer journeys and conversion rates.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, video editing, or advanced digital marketing asset creation.

• Cross-functional Exposure: Potential to work on projects with various departments, broadening understanding of business operations beyond marketing.

• Leadership Potential: With proven success and potentially taking on more complex projects, there could be a path towards a Senior Graphic Designer role or a specialized creative lead position within the marketing team.

• Professional Development: The company explicitly mentions a commitment to growth and professional development, likely offering training, workshops, or access to industry resources to enhance skills.

📝 Enhancement Note: While not a traditional "operations" role like Sales Ops or Rev Ops, this Graphic Designer role is crucial for the operational effectiveness of the marketing department. Its impact on brand consistency, campaign performance, and user experience makes it integral to the go-to-market strategy. The growth opportunities are tied to deepening creative expertise and contributing more strategically to marketing initiatives.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a physical presence is required at the Markham office. The "casual 'dress for your day' work environment" suggests a relaxed and flexible office atmosphere, common in creative or tech-forward companies.

Office Location(s): Markham, Ontario, Canada. This location is part of the Greater Toronto Area, offering access to a diverse talent pool and a vibrant business community.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Marketing Manager, other marketing team members, and various internal stakeholders, suggesting an open and interactive workspace.

• Tools & Technology: The job