Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: SUNNY DISTRIBUTOR INC.

Location: City of Industry, CA

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-28

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design compelling visual assets for a leading health and fitness brand across various platforms, including eCommerce, digital marketing, and print collateral.

• Execute high-quality studio photography, managing lighting setups, camera equipment, and tethered shooting workflows for product and lifestyle imagery.

• Leverage expert-level skills in Adobe Creative Suite and Capture One for sophisticated image retouching, compositing, and graphic design.

• Collaborate closely with the marketing and creative teams to develop and maintain a cohesive brand identity and support integrated marketing strategies.

• Transform complex product features and concepts into visually engaging narratives that enhance brand perception and drive consumer engagement.

📝 Enhancement Note: This role demands a blend of graphic design and studio photography expertise, indicating a need for a versatile creative professional who can manage both the aesthetic and technical aspects of visual content creation. The emphasis on Amazon A+ content and marketing strategy suggests a focus on driving sales and brand awareness through visual storytelling in a competitive eCommerce landscape.

📈 Primary Responsibilities

• Design visually appealing and conversion-optimized graphics for eCommerce product listings, specifically focusing on Amazon A+ content and detailed image galleries.

• Develop a wide array of digital marketing assets, including online banners, paid advertisements, dynamic presentation decks, and engaging email campaign visuals.

• Create impactful print materials such as product catalogs, intricate packaging designs, and eye-catching trade show displays that align with brand standards.

• Conduct professional product, model, and lifestyle photography sessions in a studio environment, expertly utilizing flash lighting setups and professional camera equipment.

• Set up, manage, and maintain sophisticated studio equipment, including strobe lights, various modifiers, DSLR cameras, and backdrop systems, ensuring optimal image capture conditions.

• Execute tethered shooting workflows using Capture One for immediate, real-time image review, quality control, and efficient file management during shoots.

• Perform advanced retouching and compositing of product and lifestyle images using Photoshop and Capture One, ensuring a high degree of polish, consistency, and brand alignment.

• Maintain meticulous organization of working files, project assets, and studio gear to ensure efficient workflow and quick retrieval of materials.

• Collaborate effectively with marketing and content teams to provide essential creative support for integrated campaigns and new product launches, ensuring visual coherence.

• Strictly adhere to and uphold established brand guidelines across all creative outputs to ensure consistency and reinforce brand identity across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring proficiency in both graphic design software and professional photography equipment. The specific mention of "large-scale products" and "lifestyle scenes" suggests the need for adaptability in product photography, while the focus on "Amazon A+ content" points to a strong understanding of eCommerce visual merchandising best practices.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Photography, Fine Arts, or a related field is typically expected for this level of professional experience. Equivalent practical experience and a strong portfolio may be considered.

Experience: 3 or more years of professional experience in a dual role encompassing both graphic design and studio photography.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign for graphic design and image manipulation.

• Advanced skills in Capture One software, including proficiency in tethered shooting workflows and real-time image review.

• Demonstrated expertise in flash photography, particularly with strobes, and extensive experience in lighting both products and people effectively in a studio setting.

• Proven ability to photograph a diverse range of subjects, including large-scale products, detailed tabletop setups, portraits, and dynamic lifestyle scenes.

• Advanced retouching and image compositing skills, showcasing a keen eye for detail, polish, consistency, and a strong understanding of visual enhancement techniques.

• Solid understanding of professional studio gear, including DSLR cameras, various lighting modifiers, and the technical aspects of setting up and operating equipment.

• Strong foundational knowledge of design principles, including effective layout, typography, visual hierarchy, and color theory.

• Comfort and proficiency working within a Mac operating system environment.

• Exceptional organizational skills, meticulous attention to detail, and a proven ability to manage tasks and deliver high-quality work under strict deadlines. Preferred Skills:

• Experience in developing and executing marketing strategies that integrate visual design and photography.

• Familiarity with video editing software for potential motion graphics or basic video production needs.

• Understanding of eCommerce platforms and best practices for visual merchandising beyond Amazon A+ content.

• Ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced environment.

• Experience with color calibration and ensuring color accuracy across digital and print outputs.

📝 Enhancement Note: The requirement for 3+ years of combined graphic design and studio photography experience suggests the need for a candidate who is not just proficient in tools but also possesses practical, hands-on experience in a professional creative environment. The emphasis on specific software like Capture One and Adobe Suite, along with lighting techniques, indicates a need for specialized technical skills beyond general design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong blend of graphic design projects and professional studio photography work.

• Specific examples of eCommerce product listings, including Amazon A+ content designs that demonstrate an understanding of conversion optimization and visual storytelling.

• A dedicated section featuring product photography, highlighting expertise in lighting, composition, and retouching for various product types and scales.

• Case studies or examples of digital marketing assets (banners, ads, email campaigns) that illustrate creative problem-solving and strategic visual communication.

• Print collateral examples (catalogs, packaging, displays) demonstrating an understanding of layout, typography, and brand consistency in physical formats.

• A demonstration of advanced retouching and compositing skills through before-and-after examples or detailed project breakdowns. Process Documentation:

• Examples of workflow documentation or process outlines for managing photo shoots, from pre-production planning to post-production editing.

• Visual examples of how brand guidelines were applied and maintained across diverse design and photography projects.

• Case studies detailing the process of developing creative assets for specific marketing campaigns or product launches, emphasizing collaboration and strategic input.

• Documentation or visual representation of studio setup and equipment management protocols to ensure efficiency and quality.

📝 Enhancement Note: For this role, a portfolio is crucial. It should clearly demonstrate the candidate's ability to execute both graphic design and studio photography at a professional level. The emphasis on specific outputs like Amazon A+ content and detailed retouching suggests that the portfolio should not only showcase aesthetic quality but also commercial effectiveness and technical precision.

💵 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year.

Benefits:

• Full-time employment offering comprehensive benefits. (Specifics to be confirmed by employer)

• Potential for health, dental, and vision insurance coverage.

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development and skill enhancement within the creative and marketing teams.

• Access to state-of-the-art studio equipment and creative software.

Working Hours: Standard 40-hour work week, likely Monday through Friday, with potential for occasional overtime during peak periods or specific project demands.

📝 Enhancement Note: The salary range of $60,000-$80,000 for a Graphic Designer with 3+ years of experience in the City of Industry, CA, aligns with industry benchmarks for candidates possessing specialized skills in both graphic design and studio photography. This range reflects the dual nature of the role and the required technical proficiency in Adobe Creative Suite, Capture One, and advanced lighting techniques. The location in Los Angeles County generally supports higher compensation due to the cost of living and competitive market for creative talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Fitness Equipment Retail. SUNNY DISTRIBUTOR INC. (Sunny Health and Fitness) is a prominent supplier known for its high-quality health and fitness products. This industry requires creatives to understand product functionality and consumer aspirations.

Company Size: The company likely falls into the medium to large enterprise category, given its established presence and product range. This size suggests structured marketing and creative departments with opportunities for cross-functional collaboration.

Founded: Founded in 2001, Sunny Health and Fitness has a long-standing history in the fitness industry, indicating stability and a deep understanding of market dynamics. This longevity suggests a culture that values experience and established processes, while also adapting to market trends.

Team Structure:

• The Graphic Designer will be part of a Marketing and Creative team, likely comprising other designers, photographers, content creators, and marketing strategists.

• Reporting structure will likely be to a Creative Director, Marketing Manager, or similar leadership role within the department.

• Close collaboration with product development, eCommerce, and digital marketing teams is expected to ensure cohesive brand messaging and campaign execution. Methodology:

• Data-Driven Design: Utilizing performance metrics from eCommerce and digital campaigns to inform design decisions and optimize visual assets for better engagement and conversion.

• Brand Consistency: Implementing rigorous adherence to brand guidelines across all creative outputs to maintain a unified and recognizable brand identity.

• Agile Creative Process: Working in a dynamic environment that may involve iterative design processes, quick turnarounds for marketing initiatives, and collaborative feedback loops.

Company Website: https://sunnyhealthfitness.com

📝 Enhancement Note: The company's focus on "high-quality health and fitness products" suggests that the creative team's work should reflect professionalism, innovation, and a deep understanding of fitness enthusiasts' needs and aspirations. The established history implies a mature brand identity that the designer must uphold and evolve.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3+ years of professional experience. It is an individual contributor role with significant responsibility for executing visual strategy and maintaining brand integrity.

Reporting Structure: The Graphic Designer will report to a Creative Director or Marketing Manager, working within a dedicated Marketing/Creative team. This structure allows for mentorship and direct feedback on creative output.

Operations Impact: The Graphic Designer's work directly influences brand perception, product appeal on eCommerce platforms (especially Amazon A+ content), and the effectiveness of marketing campaigns. High-quality visuals are critical for driving sales, customer acquisition, and brand loyalty in the competitive fitness equipment market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as eCommerce visual merchandising, advanced product photography techniques, or motion graphics.

• Skill Expansion: Potential to gain experience in broader marketing strategy development, campaign planning, and cross-functional project management.

• Leadership Potential: With proven performance and expanded responsibilities, there may be pathways to senior designer roles, team lead positions, or specialized creative roles within the company.

• Industry Exposure: Continuous learning through working with a leading brand in the health and fitness sector, staying abreast of industry design trends and consumer preferences.

📝 Enhancement Note: The role offers a solid foundation for a creative professional looking to specialize in product-focused visual communication within a well-established company. Growth opportunities will likely depend on the candidate's initiative to expand their skillset beyond core graphic design and photography, particularly into areas that demonstrate direct business impact like conversion optimization and marketing strategy support.

🌐 Work Environment

Office Type: The position is explicitly stated as ON-SITE, requiring the candidate to work from the company's office in the City of Industry, CA. This indicates a traditional office environment conducive to in-person collaboration and hands-on studio work.

Office Location(s): City of Industry, CA 91745, within Los Angeles County. This location offers access to a major metropolitan area with diverse creative talent and industry connections.

Workspace Context:

• Collaborative Environment: The role is part of a Marketing/Creative team, suggesting a dynamic and interactive workspace where ideas are shared and feedback is regularly exchanged.

• Studio Facilities: Access to a professional studio equipped with professional lighting, cameras, backdrops, and tethered shooting capabilities, essential for high-quality product and lifestyle photography.

• Technology & Tools: A Mac-based system equipped with expert-level Adobe Creative Suite and Capture One software, enabling efficient and high-quality creative output.

Work Schedule: A standard 40-hour work week is expected, typically Monday through Friday. While flexibility might exist, the on-site nature and studio requirements suggest a structured schedule to maximize asset creation and team coordination.

📝 Enhancement Note: The on-site requirement is critical, especially given the studio photography component. This environment is designed to facilitate hands-on creative work, equipment management, and seamless collaboration with the marketing team, which is essential for the rapid iteration and high-quality output expected in a consumer product company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output against job requirements.

• Portfolio Review & Technical Assessment: A deeper dive into the candidate's portfolio, potentially including a discussion of specific projects, design rationale, and photography techniques. This may involve a technical test or a brief design challenge related to product visuals or ad creation.

• Team/Hiring Manager Interview: Discussion focused on experience, problem-solving skills, understanding of brand guidelines, and ability to collaborate within a team. Questions may assess familiarity with eCommerce visuals and marketing strategy.

• On-site Studio/Equipment Assessment (Potential): Given the hands-on nature of the role, candidates may be asked to demonstrate familiarity with studio lighting or equipment setup, or complete a practical photography task.

• Final Interview: May involve HR for cultural fit and benefits discussion, or a final meeting with senior leadership.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a strong selection of both graphic design and studio photography work. Highlight projects that demonstrate your ability to work with complex products and create compelling visual narratives.

• Emphasize eCommerce Success: Clearly present examples of Amazon A+ content or other eCommerce product listing designs. Quantify impact where possible (e.g., "designed graphics that contributed to X% increase in conversion").

• Detail Technical Skills: For photography, showcase your lighting expertise and retouching capabilities. Provide context on your studio setup and workflow (e.g., tethered shooting with Capture One).

• Demonstrate Brand Understanding: Include projects where you successfully applied or developed brand guidelines. Explain how your designs and photos align with the brand's identity and target audience.

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use clear project descriptions that highlight your role, challenges, and solutions.

Challenge Preparation:

• Be prepared to discuss your approach to common design challenges, such as adapting designs for different platforms, optimizing visuals for conversion, or troubleshooting lighting issues in a studio.

• Practice articulating your design process, from concept to final execution, emphasizing strategic thinking and problem-solving.

• Familiarize yourself with Sunny Health and Fitness's current branding and marketing materials to understand their aesthetic and messaging.

• Be ready to discuss how you manage deadlines, prioritize tasks, and collaborate effectively with marketing and product teams.

📝 Enhancement Note: The emphasis on both graphic design and studio photography means the portfolio and interview process will likely assess both creative vision and technical execution. Candidates should be prepared to discuss their process for both disciplines and how they integrate them to achieve business objectives, particularly in an eCommerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required, specifically:

  • Photoshop: For advanced image retouching, compositing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and layout elements.
  • InDesign: For layout design of print materials such as catalogs, brochures, and trade show displays.

• Capture One: Expert-level proficiency required for professional photo editing, cataloging, tethered shooting, and color correction.

• Mac Operating System: Comfortable and proficient working within the macOS environment.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, an understanding of how visual assets perform using analytics from platforms like Amazon Seller Central or general web analytics (e.g., Google Analytics) would be beneficial for data-driven design decisions.

• Familiarity with A/B testing principles for digital ad creatives and eCommerce listings. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this role. However, an understanding of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could be advantageous.

• Familiarity with project management tools used by creative teams (e.g., Asana, Trello, Monday.com) may be helpful for workflow management.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative software for graphic design and photography. Proficiency in Adobe Creative Suite and Capture One is non-negotiable. The mention of tethered shooting and specific lighting setups indicates a need for hands-on technical skill beyond software manipulation.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to producing high-quality, polished visual assets that reflect the premium nature of Sunny Health and Fitness products.

• Brand Integrity: Upholding and strengthening the company's brand identity through consistent and compelling visual communication across all channels.

• Collaboration and Teamwork: Working effectively within the marketing and creative team, sharing ideas, providing constructive feedback, and supporting collective goals.

• Detail-Orientation: Meticulous attention to detail in both design execution and photographic accuracy to ensure flawless final products.

• Innovation and Adaptability: Willingness to explore new design trends, photography techniques, and marketing strategies to keep the brand fresh and engaging in a dynamic market.

Collaboration Style:

• Cross-Functional Integration: Actively participating in discussions with marketing, product, and eCommerce teams to ensure creative solutions align with business objectives and product features.

• Feedback Loop: Openness to receiving and providing constructive criticism to refine creative work and improve overall project outcomes.

• Proactive Communication: Regularly updating team members on project status, potential challenges, and creative concepts to ensure alignment and timely delivery.

• Shared Vision: Contributing to a shared understanding of the brand's visual direction and marketing goals, ensuring all creative output serves a unified purpose.

📝 Enhancement Note: The company culture likely values a blend of creative artistry and business acumen. Professionals who can translate marketing objectives into visually impactful designs and photographs, while also being collaborative and detail-oriented, will thrive. The emphasis on brand integrity suggests a need for designers who can respect and build upon an established brand identity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into visuals that strictly adhere to established brand guidelines and marketing objectives.

• Meeting High Volume Demands: Managing a potentially high volume of design and photography requests for various platforms (eCommerce, digital ads, print) under tight deadlines.

• Technical Mastery: Continuously honing advanced skills in both graphic design software and professional studio photography, including lighting and retouching, to maintain a competitive edge.

• Adapting to Evolving Platforms: Staying current with the visual requirements and best practices for platforms like Amazon A+ content, which frequently update their specifications and design trends.

Learning & Development Opportunities:

• Advanced Photography Workshops: Opportunities to attend workshops or training sessions focused on specific lighting techniques, product photography, or advanced retouching.

• Design Software Updates & Trends: Access to training or resources for mastering new features in Adobe Creative Suite or emerging design software and methodologies.

• E-commerce Visual Merchandising: Deepening understanding of how visual elements impact online sales, conversion rates, and customer experience on major retail platforms.

• Cross-Functional Exposure: Gaining insights into broader marketing strategy, campaign planning, and product development processes through collaboration with other departments.

📝 Enhancement Note: The primary challenges revolve around execution efficiency, technical expertise, and strategic alignment. Growth opportunities are geared towards deepening specialized skills within design and photography, and expanding into areas that have a direct impact on business performance, such as e-commerce optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating Amazon A+ content. What are the key elements you focus on to drive engagement and conversion?" (Preparation: Review examples, understand Amazon's visual requirements, highlight data-informed design choices.)

• "Walk me through a challenging product photography setup you managed. What were the lighting challenges, and how did you overcome them to achieve the desired result?" (Preparation: Prepare a specific case study, detail technical setup, explain problem-solving approach.)

• "How do you ensure brand consistency across a wide range of design and photography assets for different platforms?" (Preparation: Discuss your understanding of brand guidelines, show examples of maintaining consistency, explain your workflow.)

• "Imagine we need to launch a new product line. What would be your approach to developing the visual assets, from initial concept to final delivery?" (Preparation: Outline a project plan, discuss collaboration, highlight key deliverables and timelines.) Company & Culture Questions:

• "What interests you about Sunny Health and Fitness and our product range?" (Preparation: Research the company, understand their mission, identify specific products or brand aspects you admire.)

• "How do you approach collaboration within a creative team, especially when receiving feedback on your work?" (Preparation: Provide examples of successful teamwork, discuss your openness to feedback, and how you incorporate it.)

• "How do you stay updated on the latest graphic design and photography trends, particularly those relevant to e-commerce and consumer products?" (Preparation: Mention industry publications, online courses, competitor analysis, and how you integrate new learnings.) Portfolio Presentation Strategy:

• Highlight Dual Expertise: Clearly segment your portfolio to showcase both graphic design and studio photography skills, demonstrating your versatility.

• Tell a Story for Each Project: For key projects (especially those related to e-commerce or product photography), explain the brief, your creative process, the challenges faced, the solutions implemented, and the results achieved.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your work (e.g., improved conversion rates, increased engagement, successful campaign metrics).

• Showcase Technical Proficiency: For photography, be ready to discuss your lighting setups, camera settings, and retouching techniques. For design, explain your software choices and design rationale.

• Focus on Relevance: Prioritize projects that align most closely with the responsibilities outlined in the job description, such as e-commerce visuals, product photography, and marketing collateral.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the dual nature of the role, technical expertise in both design and photography, and an ability to apply these skills to drive business results within an e-commerce context. Be ready to provide concrete examples and articulate your thought process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Sunny Health and Fitness careers portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features examples of both graphic design and studio photography, with a strong emphasis on e-commerce visuals (like Amazon A+ content) and product photography. Tailor your presentation to highlight your expertise in lighting, retouching, and conversion-focused design.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of professional experience in graphic design and studio photography. Use keywords from the job description (e.g., "Adobe Creative Suite," "Capture One," "eCommerce," "product photography," "brand guidelines," "tethered shooting") and quantify your achievements whenever possible.

• Interview Preparation: Practice discussing your portfolio projects, technical skills (especially regarding lighting and software), and your understanding of brand consistency and e-commerce visual strategy. Be ready to explain your process for both design and photography tasks.

• Company Research: Familiarize yourself with Sunny Health and Fitness's product lines, current marketing campaigns, and overall brand aesthetic. Understand their position in the health and fitness industry to better align your application and interview responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.