Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Primum Talent (Client)

Location: Karve Nagar, Pune, Maharashtra, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-10

Experience Level: Mid-Level (1-3 years)

Remote Status: On-site (Work From Office)

🚀 Role Summary

• Responsible for conceptualizing and executing high-quality static and video creatives for a diverse range of marketing initiatives, including digital advertising, social media campaigns, e-commerce platforms, and brand collateral.

• Plays a pivotal role in enhancing consumer engagement through visually compelling content across multiple digital and offline channels, with a focus on performance marketing and brand consistency.

• Will be instrumental in creating and adapting visual assets for Quick Commerce platforms and major e-commerce marketplaces, ensuring optimized product presentation and promotional impact.

• Requires a strong understanding of visual storytelling, layout, typography, and composition, coupled with proficiency in industry-standard design and video editing software within a fast-paced startup environment.

📝 Enhancement Note: The role is specifically for a Graphic Designer supporting a client in the FMCG/D2C consumer brand sector, emphasizing a need for rapid creative output and adaptability in a startup setting. The focus is heavily on performance marketing and e-commerce visuals.

📈 Primary Responsibilities

• Design and produce static and video creatives tailored for performance marketing channels such as Meta (Facebook/Instagram), Google Ads, and YouTube advertisements.

• Develop engaging promotional creatives for Quick Commerce platforms and optimize visual assets for major e-commerce marketplaces like Amazon, Flipkart, and BigBasket.

• Create dynamic social media content, including posts, Reels, Stories, and carousels, for platforms like Instagram and LinkedIn, aligning with brand messaging and marketing objectives.

• Execute video editing for short-form content, advertisements, and product showcases, incorporating basic motion graphics, transitions, and text overlays to enhance visual appeal.

• Design website banners, product visuals, and promotional creatives for e-commerce sites, ensuring brand consistency and effective product communication.

• Support packaging design initiatives and create various brand collateral, such as flyers, inserts, brochures, and standees, maintaining strict adherence to brand guidelines.

• Adapt and optimize existing creatives based on campaign performance feedback and evolving marketing requirements to maximize engagement and conversion rates.

• Collaborate closely with Marketing and Growth teams to conceptualize and execute creative assets for product launches, special offers, seasonal campaigns, and major brand initiatives.

📝 Enhancement Note: Responsibilities are heavily weighted towards performance marketing and e-commerce creatives, requiring a designer who can translate marketing objectives into effective visual assets that drive engagement and conversions. The role also demands a strong ability to produce video content and motion graphics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience: 1–3 years of professional experience in graphic design, with a proven track record in creating static and video creatives for digital marketing and e-commerce.

Required Skills:

• Strong proficiency in Adobe Photoshop for static image creation and manipulation.

• Expertise in Adobe Illustrator for vector graphics, logos, and layout design.

• Advanced skills in Adobe Premiere Pro for video editing and post-production.

• Proficiency in Adobe After Effects for creating motion graphics and animations.

• Experience with CapCut for efficient short-form video editing, particularly for social media.

• Solid understanding of layout principles, typography, composition, and visual hierarchy.

• Demonstrated ability to create compelling static visuals and engaging video content.

• Understanding of the requirements and best practices for social media and performance marketing creatives.

• Exceptional attention to detail and the ability to manage multiple creative projects under tight deadlines. Preferred Skills:

• Experience working with FMCG, D2C, Food & Beverage, or other consumer brands.

• Familiarity with Canva for quick design tasks and collaborative projects.

• Knowledge of Figma for UI/UX design or collaborative prototyping.

• Basic understanding of AI creative tools like Midjourney, Google Flow, or similar for concept generation and asset creation.

• Familiarity with advertising hooks and basic marketing copy principles to inform visual design.

• Prior experience specifically in creating e-commerce and Quick Commerce creatives.

📝 Enhancement Note: The emphasis on specific software like Adobe Premiere Pro and After Effects, alongside CapCut, indicates a need for both professional-grade video editing and rapid social media video production capabilities. Familiarity with consumer brands is a significant plus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong range of static and video creative work, demonstrating proficiency across various design applications.

• Specific case studies highlighting contributions to digital marketing campaigns, social media engagement, and e-commerce product presentations.

• Examples of creative adaptation and optimization based on performance feedback and campaign requirements.

• Visual examples of packaging design, brand collateral, and offline marketing materials.

• Demonstration of understanding and application of layout, typography, and visual hierarchy in diverse projects. Process Documentation:

• Ability to articulate the creative process from concept to final delivery, including stages of ideation, design, revision, and final output.

• Documentation or explanation of how campaign requirements and performance data inform design decisions and iterative improvements.

• Examples of workflow management for handling multiple creative requests simultaneously while meeting deadlines.

• Understanding of brand guideline adherence and how it's maintained across different creative outputs.

📝 Enhancement Note: A strong portfolio is explicitly mentioned as preferred and crucial for application. It should highlight the candidate's ability to produce both static and video content, with a clear focus on performance marketing and e-commerce applications. Candidates should be prepared to discuss their creative process and how they incorporate feedback.

💵 Compensation & Benefits

Salary Range: Based on the provided AI estimate of INR 10,000 per month for a 1-3 year experience level in Pune, India, this range may be on the lower end for a skilled graphic designer in a metropolitan area.

A more competitive range for a Graphic Designer with 1-3 years of experience in Pune, focusing on digital marketing and video editing, would typically be between INR 20,000 to INR 35,000 per month, depending on the specific company's budget, the candidate's portfolio strength, and the exact scope of responsibilities.

Benefits:

• Opportunity to work with a growing FMCG/D2C consumer brand, offering exposure to a dynamic market.

• Hands-on experience and significant ownership of creative deliverables, fostering rapid skill development.

• Exposure to a wide spectrum of creative applications, including digital marketing, e-commerce, Quick Commerce, packaging, and branding.

• Direct collaboration with Marketing and Growth teams, providing insights into campaign strategy and execution.

• Opportunity to build a diverse and impactful creative portfolio through real marketing campaigns.

• Potential for learning and growth within a fast-paced startup environment.

Working Hours: Standard full-time working hours, likely aligning with typical Indian business hours (e.g., 9 AM to 6 PM or 10 AM to 7 PM), Monday to Friday. The role requires a "Work From Office" arrangement.

📝 Enhancement Note: The provided AI salary estimate appears significantly low for the described role and location. A more realistic salary benchmark for a Graphic Designer with 1-3 years of experience in Pune, possessing strong video editing and digital marketing creative skills, would be higher. Benefits are largely described in terms of learning and exposure rather than traditional perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the FMCG (Fast-Moving Consumer Goods) and D2C (Direct-to-Consumer) sectors, likely focusing on consumer brands. This industry is characterized by rapid product cycles, competitive marketing landscapes, and a strong emphasis on consumer appeal.

Company Size: The description implies a startup environment, suggesting a relatively small to medium-sized team with a lean structure, where roles often involve broad responsibilities and a high degree of autonomy.

Founded: The exact founding date is not provided, but the context of a "growing FMCG/D2C consumer brand" and "fast-paced startup environment" suggests a relatively young company or one undergoing significant expansion.

Team Structure:

• The Graphic Designer will be part of the broader Marketing or Growth team.

• Collaboration will be most frequent with Marketing Managers, Digital Marketing Specialists, and Growth Hackers.

• The structure is likely flat, fostering direct communication and quick decision-making.

• Cross-functional collaboration will extend to product teams and potentially sales or operations for specific collateral needs. Methodology:

• Data-driven creative iteration: Designs will be influenced by campaign performance metrics and A/B testing results.

• Agile workflow: Emphasis on rapid prototyping, quick turnaround times, and iterative design processes to adapt to market demands.

• Consumer-centric approach: All creative output will be geared towards resonating with the target consumer demographic.

• Brand consistency management: Processes will be in place to ensure all visual assets align with established brand guidelines, even across diverse platforms.

Company Website: www.primumtalent.com (This is the recruitment agency's website, not the client's. The client's website is not provided.)

📝 Enhancement Note: The company culture is explicitly described as a "fast-paced startup environment," requiring designers to be execution-oriented, adaptable, and comfortable with rapid iteration and high ownership. The focus on FMCG/D2C implies a need for visually appealing, consumer-focused creative work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 1-3 years of foundational experience. It offers hands-on experience and the opportunity to significantly contribute to marketing efforts, moving beyond junior-level task execution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Lead within the organization. Direct collaboration with Marketing and Growth teams is a key aspect of the role.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, engaging visuals can significantly influence brand perception, consumer engagement, click-through rates on ads, conversion rates on e-commerce platforms, and overall brand recall. Their work directly supports revenue generation through enhanced marketing performance.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like performance marketing creatives, social media video production, or e-commerce visual merchandising.

• Brand Campaign Leadership: Potential to take ownership of creative direction for specific product launches or marketing campaigns as experience grows.

• Cross-functional Exposure: Gaining broader understanding of marketing strategy, growth hacking techniques, and consumer behavior through close collaboration.

• Portfolio Development: Building a robust portfolio with diverse, impactful projects that can lead to more senior design roles or specialization in areas like UI/UX, brand identity, or motion graphics.

• Startup Environment Growth: Potential for rapid advancement and increased responsibility within a growing startup, possibly moving into a Senior Graphic Designer or Art Director role.

📝 Enhancement Note: The role offers substantial growth through practical application in a dynamic consumer brand environment. The emphasis on performance marketing and e-commerce provides a clear path to developing specialized, high-demand creative skills.

🌐 Work Environment

Office Type: The role is strictly "Work From Office (WFO)" based in Karve Nagar, Pune. This indicates a traditional office setting designed for collaborative work.

Office Location(s): Karve Nagar, Pune, Maharashtra, India (Postal Code: 412205). This is a specific, physical location requiring daily attendance.

Workspace Context:

• Collaborative Environment: The office setting is expected to facilitate direct interaction and collaboration with marketing, growth, and potentially other creative team members.

• Tools and Technology: Access to necessary design software (Adobe Creative Suite, video editing tools) and potentially company-provided hardware (computers, monitors).

• Team Interaction: Opportunities for brainstorming sessions, feedback loops, and day-to-day communication with colleagues, fostering a shared work culture.

• Startup Pace: The environment will likely be dynamic, energetic, and potentially fast-paced, requiring adaptability and focus.

Work Schedule: Standard full-time work schedule, typically Monday to Friday. Given the startup environment and the nature of creative work, there might be occasional needs for flexibility around campaign launches or tight deadlines, though this is not explicitly stated.

📝 Enhancement Note: The strict "Work From Office" requirement in Karve Nagar, Pune, is a critical factor for candidates. The environment is described as a fast-paced startup, implying a dynamic and potentially demanding workspace that values collaboration and rapid execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience, technical skills, and creative output.

• Technical Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and the creative process. This may include a practical design test or a case study presentation.

• Behavioral/Situational Interviews: Questions focusing on problem-solving, adaptability, teamwork, and experience in fast-paced environments.

• Team/Hiring Manager Interview: Discussion about role fit, cultural alignment, and understanding of the company's brand and market.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of projects that align with the job description's requirements – prioritize performance marketing, social media, and e-commerce creatives (static and video).

• Highlight Impact: For each project, explain the objective, your role, the creative solution, and – if possible – the results or impact (e.g., increased engagement, conversion rates). Quantify achievements where possible.

• Demonstrate Process: Be prepared to discuss your design process, how you interpret briefs, handle feedback, and iterate on designs.

• Video Reel: Include a dedicated video reel or specific video project examples that showcase your editing and motion graphics skills.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Provide clear descriptions for each piece.

Challenge Preparation:

• Design Test: Be prepared for a practical design test simulating a real-world task (e.g., creating a social media ad, designing a product listing image). Focus on speed, creativity, and adherence to brief.

• Case Study Presentation: Prepare a brief presentation on a past project where you significantly improved a campaign's visual impact or solved a creative challenge. Focus on storytelling and measurable outcomes.

• Tool Proficiency: Be ready to discuss your experience with the required software and potentially demonstrate basic proficiency if a live test is administered.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must be prepared to not only showcase their work but also articulate their creative process, demonstrate impact, and potentially undergo practical design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, retouching, and creating static digital assets. Proficiency in layer management, color correction, and compositing is expected.

• Adobe Illustrator: Crucial for vector graphics, logo creation, typography-heavy designs, and scalable illustrations.

• Adobe Premiere Pro: The primary tool for professional video editing, including cutting, sequencing, audio mixing, and color grading.

• Adobe After Effects: Key for creating sophisticated motion graphics, animations, visual effects, and dynamic transitions.

• CapCut: A popular mobile and desktop video editing application, often used for rapid creation of short-form video content for social media platforms like Reels and TikTok.

Analytics & Reporting:

• While not directly a designer's tool, understanding how creatives perform on platforms like Meta Ads Manager, Google Ads, and e-commerce analytics dashboards is beneficial. The designer will likely receive feedback based on this data. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how creatives are deployed through marketing automation platforms or CRM-linked campaigns can provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is non-negotiable. The inclusion of CapCut highlights the need for efficient, platform-specific video content creation for social media. Familiarity with e-commerce and ad platform analytics will aid in creating more effective visuals.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce novel and engaging visual concepts that capture consumer attention.

• Execution Excellence: A commitment to delivering high-quality work quickly and efficiently, meeting tight deadlines without compromising standards.

• Detail-Oriented: Meticulous attention to detail in all aspects of design, from typography and alignment to color accuracy and brand consistency.

• Collaboration & Communication: Openness to feedback, proactive communication with team members, and a willingness to work effectively in a team environment.

• Adaptability: Flexibility to pivot designs based on performance data, market trends, and evolving campaign needs in a dynamic startup setting.

Collaboration Style:

• Integrated Teamwork: Close collaboration with the Marketing and Growth teams, involving regular feedback sessions and joint brainstorming on campaign creative strategies.

• Iterative Design: A culture of continuous improvement, where designs are refined based on data, A/B testing results, and constructive criticism from peers and stakeholders.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns, where the designer's creative input is valued as a critical component.

• Open Feedback Loop: Encouragement of constructive feedback to foster growth and ensure creative output consistently meets high standards.

📝 Enhancement Note: The culture emphasizes a blend of creative output and rigorous execution, typical of a fast-paced startup. Designers are expected to be proactive, adaptable, and team-oriented, contributing to a collaborative environment focused on driving measurable marketing results.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Startup Environment: The primary challenge will be maintaining high-quality creative output under tight deadlines and potentially shifting priorities common in startups.

• Balancing Volume and Quality: Consistently producing a high volume of diverse creatives (static, video, social, e-commerce) while ensuring each piece meets quality standards.

• Adapting to Performance Data: Effectively translating campaign performance metrics and feedback into actionable design improvements for subsequent creatives.

• Brand Consistency Across Platforms: Ensuring a cohesive brand message and visual identity across a wide array of digital and offline touchpoints.

• Rapidly Evolving Trends: Staying current with design trends, social media platform updates, and emerging creative technologies to keep content fresh and effective.

Learning & Development Opportunities:

• Specialized Creative Skill Development: Opportunities to hone skills in performance marketing creative optimization, social media video production, and e-commerce visual strategies.

• Industry Exposure: Gaining deep insights into the FMCG/D2C sector, understanding consumer behavior, and learning about various marketing channels.

• Portfolio Enhancement: Building a strong, diverse portfolio with tangible examples of successful campaigns, which is invaluable for future career progression.

• Cross-functional Learning: Working closely with Marketing and Growth teams to understand broader marketing strategies, campaign planning, and analytical approaches.

• Emerging Technology Exploration: Potential exposure to AI creative tools and other new technologies that can enhance the design workflow.

📝 Enhancement Note: The challenges are directly linked to the startup environment and the demanding nature of performance-driven creative work. Growth opportunities are substantial, focusing on practical skill development and career advancement within the dynamic consumer brand sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing social media ad creative, from brief to final delivery." (Prepare to discuss ideation, asset selection, layout, CTA integration, and how you'd optimize for engagement.)

• "How do you ensure brand consistency across a variety of digital platforms and marketing materials?" (Focus on brand guidelines, asset libraries, and systematic checks.)

• "Walk us through a project where campaign performance data led you to significantly alter your creative approach. What was the outcome?" (Prepare a case study highlighting your analytical and adaptive design skills.)

• "How do you prioritize multiple creative requests with competing deadlines?" (Discuss time management techniques, communication strategies with stakeholders, and prioritization frameworks.) Company & Culture Questions:

• "Why are you interested in working for a D2C/FMCG brand, and what excites you about this specific role?" (Research the client's brand, products, and market position if possible. Align your passion with their mission.)

• "Describe your experience working in a fast-paced startup environment. What are the pros and cons for you?" (Highlight your adaptability, resilience, and ability to thrive under pressure.)

• "How do you handle constructive criticism on your designs?" (Emphasize an open, learning-oriented attitude and your ability to incorporate feedback to improve outcomes.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a story for each key project: the challenge, your creative solution, and the measurable impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Photoshop, Illustrator, Premiere Pro, After Effects, and CapCut, as well as your understanding of layout, typography, and visual hierarchy.

• Focus on Relevance: Prioritize showcasing work that directly aligns with the job description: performance marketing, social media, e-commerce, and video content.

• Be Ready for Live Tests: Prepare for the possibility of a short, practical design exercise or a request to demonstrate specific software skills.

• Quantify Success: Whenever possible, use data and metrics to illustrate the effectiveness of your designs (e.g., "increased CTR by X%," "achieved Y engagement rate").

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills, adaptability, and a data-informed creative approach. The portfolio is the central piece, so practicing its presentation and being ready to discuss specific projects and processes is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your updated resume and a strong portfolio showcasing your static and video creative work through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples relevant to performance marketing, social media, e-commerce, and video content. Tailor your presentation to highlight your skills in Adobe Creative Suite and CapCut, emphasizing your ability to deliver impactful visuals quickly.

• Resume Optimization: Update your resume to clearly articulate your 1-3 years of experience, listing specific software proficiencies and highlighting achievements related to campaign performance, engagement metrics, and creative execution within fast-paced environments.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, the rationale behind your design choices, and the impact of your work. Be ready to discuss your experience in a startup setting and your familiarity with consumer brands.

• Company Research: If possible, research the client's brand and industry to understand their target audience and market positioning. This will help you tailor your responses and demonstrate genuine interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding salary expectations and specific client information, should be verified directly with Primum Talent or the hiring organization before making application decisions.