Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Medialicious

Location: Bulgaria (Remote)

Job Type: FULL_TIME

Category: Marketing / Creative / Design Operations

Date Posted: 2026-08-07

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the creation and optimization of high-impact digital creative assets for performance marketing campaigns, leveraging advanced design tools and AI technologies.

• The position requires a strong emphasis on brand consistency and scalability across multiple social media platforms and paid channels, necessitating meticulous attention to detail in asset production and localization.

• A key aspect of this role involves contributing to and maintaining robust design systems, component libraries, and efficient production workflows to accelerate creative output and maintain quality at pace.

• The Graphic Designer will be instrumental in driving innovation through design, experimenting with emerging AI tools and design methodologies to enhance creative effectiveness and team output.

📝 Enhancement Note: This role, while titled "Graphic Designer," has significant operational components related to creative production workflows, design system management, and the application of AI for scaled asset generation. It bridges creative execution with operational efficiency, crucial for a growth marketing environment. The emphasis on "pace" and "scale" suggests a need for process-driven design thinking.

📈 Primary Responsibilities

• Execute advanced design work within Figma, building and meticulously maintaining component libraries, shared styles, and design tokens to ensure expert-level standardization and multi-brand file management.

• Leverage AI design and production tools to efficiently generate asset variations, perform resizing, and manage localization efforts, ensuring no compromise on quality or brand integrity.

• Conceptualize and develop innovative creative assets for digital campaigns across various social media channels, including seasonal promotions and significant brand initiatives.

• Deliver consistent, high-quality creative assets tailored for multiple social platforms, adhering strictly to channel specifications and current digital marketing trends.

• Actively contribute to the ongoing enhancement of design systems, templates, and production workflows, identifying opportunities for process improvement and efficiency gains.

• Propose and implement new design ideas and innovative thinking to elevate the overall creative output and strategic impact of the marketing team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational process management. The emphasis on "owning Figma," "component libraries," "design tokens," and "AI design tools" points towards a need for a designer who understands systemization and automation within the creative production pipeline, a key characteristic of operations-focused roles in creative departments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related field is expected, demonstrated through a portfolio.

Experience: Demonstrated experience in a comparable graphic design role, ideally within a fast-paced marketing or agency environment, with a minimum of 2-5 years of hands-on experience in digital asset creation and production.

Required Skills:

• Advanced, demonstrable expertise in Figma, including proficiency in building and managing component libraries, shared styles, and design tokens.

• Practical experience and a keen interest in utilizing AI design and production tools for asset variation, resizing, and localization.

• Solid understanding of fundamental design principles, including typography, color theory, and visual hierarchy.

• Proficiency in creating engaging digital assets for various social media platforms, with an awareness of platform-specific best practices and trends.

• Ability to take constructive feedback effectively, work efficiently under pressure, and demonstrate a high degree of ownership and accountability for design work.

• Strong command of English for clear communication and collaboration within a global team. Preferred Skills:

• Experience with Adobe Creative Suite, specifically Photoshop and Illustrator, as a complementary toolset.

• Familiarity with design systems and their implementation beyond Figma.

• Understanding of performance marketing principles and how creative impacts campaign success.

• Experience with localization workflows and managing multi-language creative assets.

📝 Enhancement Note: The explicit requirement for "advanced, demonstrable Figma skills" and "practical experience with AI design tools" is critical. This indicates the company prioritizes candidates who can not only design but also operate efficiently within sophisticated digital design environments, leveraging tools for scalability and automation, which is a hallmark of operations-minded professionals in creative fields.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, engaging portfolio showcasing a diverse range of high-performing digital assets, with a particular emphasis on social media campaigns and paid advertising creative.

• Demonstration of expertise in Figma, including examples of component libraries, design systems, or scalable design workflows managed within the tool.

• Evidence of utilizing AI or automation in the design process to achieve efficiency, variation, or localization, with clear explanations of the methodology and impact.

• Case studies or examples that illustrate an understanding of brand consistency across multiple platforms and the ability to adapt creative to specific channel requirements. Process Documentation:

• Examples of contributions to design system documentation, style guides, or workflow optimization efforts.

• Demonstration of how design processes were streamlined or improved for speed and quality, particularly in a production or agency setting.

• Evidence of creating or maintaining templates and production workflows that facilitate efficient asset creation and iteration.

📝 Enhancement Note: For a role emphasizing pace and scalability, a portfolio that highlights process efficiency, system utilization (especially Figma and AI tools), and demonstrable impact on creative production workflows will be highly valued. Candidates should be prepared to discuss how they have optimized design processes and contributed to scalable creative solutions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers with advanced Figma and AI tool proficiency, particularly in remote European roles, a competitive salary range of €35,000 - €55,000 annually is estimated. This range accounts for the specified experience level (2-5 years) and the specialized tool requirements.

Benefits:

• Fully remote work environment, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI design tools and contribute to their application.

• Access to significant budgets for creative experimentation and campaign execution.

• Collaborative global team environment with a focus on innovation and measurable growth.

• Professional development opportunities, including exposure to advanced marketing strategies and tools.

• A culture that values creativity, ownership, and continuous learning.

Working Hours: Standard full-time working hours, expected to be around 40 hours per week, with flexibility offered due to the remote nature of the role. Adherence to core working hours may be required for team collaboration across different time zones.

📝 Enhancement Note: The salary estimate is based on researching similar remote Graphic Designer roles in Bulgaria, Poland, Romania, and Georgia, considering the specialized skill set (advanced Figma, AI tools) and the company's focus on growth marketing. The benefits emphasize the remote flexibility and the unique aspects of working with AI and large budgets in a performance-driven marketing context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Gaming Growth Marketing Partner. Medialicious operates at the intersection of marketing technology and the rapidly evolving social gaming sector, providing strategic growth services to game developers. This industry context demands agility, data-driven decision-making, and a continuous pursuit of innovative marketing tactics.

Company Size: Medialicious is described as a global partner, with a marketing team that has "significant budgets" and a "collaborative, transparent culture." While exact numbers aren't provided, this suggests a mid-to-large sized organization with a dedicated marketing function that operates with considerable autonomy and resources. This implies a structured yet agile environment where operations are key to managing these resources effectively.

Founded: Headquartered in Gibraltar, Medialicious's mission is to be an industry leader through expertise, innovation, and scale. The company's focus on "growth" and "partnerships" indicates a forward-thinking, client-centric approach.

Team Structure:

• The Marketing team is described as "channel-agnostic," emphasizing a holistic approach to growth. This suggests a team structure that might be organized by function (creative, performance, analytics) or by growth initiative, with strong cross-functional collaboration.

• The reporting structure likely places the Graphic Designer within a creative or marketing operations sub-team, reporting to a Creative Lead or Marketing Operations Manager, with close ties to performance marketing specialists.

• Cross-functional collaboration is a cornerstone, with designers working alongside performance marketers, data analysts, and potentially product teams to ensure creative aligns with campaign goals and user experience. Methodology:

• The team embraces "experimentation, research, and performance analysis" to maximize growth, indicating a data-driven, iterative approach to marketing strategy and creative development.

• Workflow planning and optimization are critical, especially given the emphasis on "pace" and "scale" in creative production.

• Automation and efficiency practices are evident through the requirement to use AI design tools and maintain robust design systems.

Company Website: https://www.medialicious.com/

📝 Enhancement Note: The company's operational focus on "growth marketing" in the "social gaming" sector is crucial. This implies a need for creative output that is not only aesthetically pleasing but also highly effective in driving user acquisition and engagement, requiring a strong understanding of performance metrics and continuous optimization – areas where operations professionals excel.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level (2-5 years), with specialized skills in design production and system management. It's a hands-on role focused on execution and process improvement within the creative operations pipeline, rather than a strategic or management position.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or potentially a Marketing Operations Manager who oversees creative production workflows. They will collaborate closely with performance marketers, campaign managers, and other members of the marketing team.

Operations Impact: The Graphic Designer’s work directly impacts the efficiency and effectiveness of Medialicious's growth marketing efforts. High-quality, on-brand, and rapidly produced creative assets are essential for optimizing campaign performance, maintaining brand integrity across channels, and enabling the marketing team to scale their efforts effectively. This role contributes to the operational backbone of creative production.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, advanced Figma techniques, and design system architecture, potentially becoming a go-to expert for creative operations.

• Creative Leadership: Progress into a Senior Graphic Designer or Art Director role, taking on more strategic creative direction and mentorship of junior designers.

• Operations Focus: Transition into a Creative Operations Specialist or Manager role, focusing more on workflow optimization, tool implementation, and cross-functional process management for the entire creative team.

• Cross-functional Learning: Gain deeper insights into performance marketing, user acquisition, and game industry dynamics through close collaboration with other marketing functions.

📝 Enhancement Note: The growth path here leans towards deepening specialized creative operations skills or moving into broader creative management. The emphasis on "pace," "scale," and "AI tools" suggests a strong potential for growth in roles that bridge creative execution with operational efficiency and automation.

🌐 Work Environment

Office Type: Fully remote. This is a key aspect of the work environment, offering significant flexibility to employees.

Office Location(s): While the company is headquartered in Gibraltar, this role is open to candidates in Bulgaria, Poland, Romania, and Georgia. This indicates a distributed, global team structure.

Workspace Context:

• The remote setup fosters an environment where individual autonomy and self-discipline are paramount. Collaboration will primarily occur through digital channels, requiring strong communication skills.

• Access to advanced design tools, including Figma and AI platforms, will be provided or expected. The company culture encourages experimentation with these tools, suggesting a tech-forward and resource-rich environment for designers.

• Opportunities for interaction with the global team will be digital, likely through regular virtual meetings, Slack channels, and collaborative platforms, fostering a sense of connected teamwork despite the geographical distribution.

Work Schedule: The role is full-time, with an expected 40-hour work week. While remote, maintaining consistent availability during core business hours for collaborative tasks and meetings will be important for seamless team operations.

📝 Enhancement Note: The fully remote, multi-country setup necessitates a strong focus on asynchronous communication and clear documentation. For operations-minded individuals, this environment rewards structured work habits, proactive problem-solving, and the ability to manage one's own workflow effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio. Be prepared to highlight your most relevant Figma and AI tool experience, along with impactful digital creative work.

• Technical/Skills Assessment: This may involve a practical design exercise or a deep dive into your portfolio, focusing on your Figma proficiency, approach to design systems, and experience with AI tools. Expect questions about your process for asset variation and localization.

• Team/Cultural Fit Interview: A conversation with the hiring manager or team members to assess your collaboration style, ability to work under pressure, take feedback, and your alignment with Medialicious's fast-paced, innovative culture.

• Final Interview: Potentially with a senior marketing leader to discuss your broader impact and alignment with company goals.

Portfolio Review Tips:

• Figma Mastery: Dedicate a significant portion of your portfolio to showcasing your advanced Figma skills. Include examples of well-structured component libraries, design tokens, and multi-brand file management.

• AI Integration: Clearly articulate how you have used AI tools in your design process. Provide specific examples of asset variation, resizing, or localization achieved through AI, explaining the benefits and challenges.

• Process & Efficiency: Highlight projects where you improved design workflows, contributed to design systems, or delivered creative at a rapid pace. Quantify improvements where possible (e.g., reduced production time by X%).

• Brand Consistency & Channel Adaptation: Showcase your ability to maintain brand integrity while adapting creative for different social media platforms and paid channels.

• Storytelling: For each project, explain the objective, your role, the tools and processes used (especially Figma and AI), the challenges faced, and the outcomes achieved.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a set of social media assets under a time constraint, potentially requiring adaptation for different platforms or AI-assisted variations.

• Focus on demonstrating your understanding of the brief, your efficiency with Figma, and your ability to deliver on-brand, high-quality results quickly.

• Prepare to articulate your design decisions, process, and how you would ensure brand consistency and scalability.

📝 Enhancement Note: The emphasis on Figma and AI tools in the job description strongly suggests these will be central to the portfolio review and any practical assessments. Candidates should prepare to demonstrate not just design skills, but also their operational proficiency in managing design systems and leveraging technology for efficient creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The absolute core tool. Advanced proficiency in building and managing component libraries, shared styles, design tokens, and multi-brand files is non-negotiable. Expect to demonstrate expert-level usage.

• AI Design & Production Tools: Practical experience with tools that accelerate asset variation, resizing, and localization is essential. Curiosity and willingness to explore new AI advancements in design are highly valued.

• Adobe Creative Suite: Photoshop and Illustrator are considered a bonus, suggesting they might be used for specific tasks or as supplementary tools, but Figma is the primary focus.

Analytics & Reporting:

• While not explicitly listed for the designer role, the marketing team's reliance on "performance analysis" and "measurable impact" implies that designers will need to understand how their creative performs. Familiarity with analytics dashboards and reporting metrics can be beneficial for iterative design. CRM & Automation:

• Not directly applicable to the core design responsibilities, but understanding how creative assets are deployed and tracked within marketing automation platforms or ad platforms could provide valuable context.

📝 Enhancement Note: The explicit mention of Figma as "non-negotiable" and the emphasis on "AI design and production tools" are critical. This indicates a highly specialized tool requirement, pushing the role towards a "Creative Operations" or "Production Design" function that leverages technology for efficiency and scale, rather than a purely conceptual design role.

👥 Team Culture & Values

Operations Values:

• Pace & Innovation: A commitment to working quickly and embracing new technologies like AI to drive creative output and campaign success. This requires a proactive and adaptable mindset.

• Data-Driven Creativity: The team relies on "research and performance analysis," meaning creative decisions are informed by data. Designers are expected to contribute to measurable growth.

• Collaboration & Transparency: Open communication and teamwork are key, especially in a distributed global team. Sharing knowledge and providing constructive feedback are encouraged.

• Ownership & Accountability: Taking full responsibility for one's work, from concept to delivery, ensuring high quality and brand consistency.

• Experimentation: A willingness to try new approaches, tools, and concepts to discover what drives the best results.

Collaboration Style:

• Cross-functional Integration: Designers work closely with performance marketers and other marketing specialists, requiring clear communication to align creative with campaign objectives and performance metrics.

• Process-Oriented Feedback: The culture values continuous improvement, meaning feedback on design processes, workflows, and tool usage is actively sought and provided.

• Knowledge Sharing: In a remote setting, sharing insights, best practices, and learnings—particularly around design tools and AI applications—is vital for collective growth and efficiency.

📝 Enhancement Note: The values emphasize a blend of creative flair and operational rigor. The company seeks designers who are not only creative but also process-minded, data-aware, and comfortable working in a fast-paced, technologically advanced, and collaborative remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Producing a high volume of creative assets across multiple platforms while ensuring strict brand adherence requires robust systems and meticulous execution.

• Rapidly Evolving AI Landscape: Keeping pace with advancements in AI design tools and effectively integrating them into workflows without compromising quality or originality.

• Remote Collaboration: Effectively communicating and collaborating with a globally distributed team, ensuring alignment and productivity across different time zones and cultures.

• Balancing Speed and Quality: Delivering creative assets at the required "pace" while upholding Medialicious's standard for "high-performing" and "on-brand" creative.

Learning & Development Opportunities:

• AI Tool Mastery: Become an expert in leveraging cutting-edge AI tools for design production, potentially leading to specialized roles in AI-assisted creative workflows.

• Design System Architecture: Gain in-depth experience in building, scaling, and maintaining sophisticated design systems and component libraries within Figma.

• Performance Creative Insights: Develop a deeper understanding of what makes creative assets perform well in paid social and gaming contexts, informed by real campaign data.

• Cross-functional Skill Development: Learn from performance marketing experts, data analysts, and growth strategists to broaden your understanding of the full marketing funnel.

📝 Enhancement Note: The challenges are inherent to a high-growth, tech-forward marketing environment. The growth opportunities are strongly tied to mastering the specialized tools and operational processes that enable scalable creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and maintaining a Figma component library and design tokens for a multi-brand environment." (Focus on structure, scalability, and version control.)

• "How have you used AI design tools to accelerate creative production, and what were the outcomes?" (Be ready with specific examples of asset variation, resizing, or localization.)

• "Walk us through a campaign where your creative assets significantly impacted performance. What was your process, and how did you ensure brand consistency across channels?" (Highlight data-driven design and channel adaptation.)

• "How do you approach receiving and implementing feedback on your designs, especially under tight deadlines?" (Emphasize adaptability and collaborative problem-solving.) Company & Culture Questions:

• "What interests you about Medialicious's mission in the social gaming growth marketing space?" (Show research into the company and industry.)

• "How do you stay updated on the latest design trends and AI technologies in the creative field?" (Demonstrate continuous learning and curiosity.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Align with their remote-first culture.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest examples that showcase advanced Figma and AI tool usage. Group projects by type (e.g., social ads, campaign assets) or by the problem they solved.

• Quantify Results: Whenever possible, include metrics or key performance indicators (KPIs) related to the creative's impact (e.g., increased CTR, engagement rates, conversion improvements).

• Process Deep Dive: For 1-2 key projects, detail your workflow, focusing on your Figma system, AI tool application, and any process optimizations you implemented. Explain why you made certain design choices.

• Brand Consistency Emphasis: Clearly demonstrate how you maintained brand guidelines and adapted creative for different platforms within your examples.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating mastery of Figma and AI tools, understanding of performance-driven creative, and an ability to operate efficiently in a remote, fast-paced environment. Your portfolio should serve as concrete evidence of these capabilities.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Specifically highlight projects that demonstrate advanced Figma proficiency, experience with AI design tools, and successful digital asset creation for social media and paid channels. Ensure it reflects your ability to work at pace and maintain brand consistency.

• Tailor Your Resume: Emphasize keywords related to Figma, AI design tools, digital asset production, social media creative, brand consistency, and any experience with design systems or workflow optimization. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your experience with the required tools, and how you contribute to efficient, high-impact creative production. Practice presenting your portfolio and discussing your contributions.

• Research Medialicious: Understand their business model, their focus on growth marketing in the social gaming sector, and their commitment to innovation and data-driven strategies. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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