Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Magnet Forensics

Location: Waterloo / Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: May 27, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-impact digital and physical assets to enhance Magnet Forensics' brand presence across various channels, including web, social media, paid advertising, and events.

• Collaborate closely with marketing and web teams to translate strategic messaging into clear, compelling visual concepts and optimize user experiences.

• Leverage modern design tools, including AI-powered solutions, to improve efficiency and scale output while maintaining brand consistency.

• Contribute to the ongoing evolution of the Magnet Forensics brand identity and visual standards through innovative design solutions.

📝 Enhancement Note: This role is positioned within a Marketing Communications team, indicating a strong focus on Go-To-Market (GTM) initiatives and demand generation support. The emphasis on "scaling design and brand presence" suggests a need for a designer who can contribute to repeatable design systems and efficiently produce assets for a growing SaaS company.

📈 Primary Responsibilities

• Create visually engaging digital assets for web pages, social media campaigns, paid advertising, email marketing, demand generation initiatives, and product marketing materials.

• Develop design concepts for physical environments, including trade show booths, event signage, and materials for industry conferences.

• Collaborate with marketing and web development teams to design and optimize web pages, ensuring a seamless and compelling user experience.

• Edit and adapt video content for digital and social media platforms, including creating short-form videos and motion graphics.

• Translate strategic messaging and briefs into clear, engaging visual concepts that align with established brand guidelines.

• Partner with cross-functional stakeholders to understand project goals, interpret creative briefs, and deliver effective design solutions.

• Manage multiple design projects simultaneously, prioritizing tasks and delivering high-quality work within fast-paced timelines.

• Continuously refine and optimize visual assets based on performance data to improve clarity, engagement, and conversion rates.

• Utilize AI-powered design tools and modern workflows to enhance efficiency and output scalability.

• Ensure brand consistency across all deliverables while actively contributing to the evolution and refinement of the Magnet Forensics brand.

• Source on-brand photography and perform image customization to support various marketing materials.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer adept at both digital and physical design, with a strong understanding of marketing campaign objectives. The inclusion of video editing and AI tools indicates a forward-thinking approach to design execution within a SaaS GTM context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 4-6 years of professional graphic design experience, preferably within an agency or in-house corporate setting.

Required Skills:

• Proven proficiency in modern design tools, including Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe Express) and Figma.

• A strong portfolio showcasing a diverse range of digital design work for web, social media, and marketing campaigns.

• Demonstrated experience contributing to web design and digital user experience (UX) elements.

• Solid understanding of fundamental design principles, including layout, typography, color theory, and visual hierarchy, with an emphasis on digital applications.

• Ability to manage multiple projects concurrently, adapt to shifting priorities, and deliver high-quality work in a fast-paced environment.

• Excellent communication, collaboration, and interpersonal skills for effective stakeholder engagement.

Preferred Skills:

• Experience editing video content for digital and social media channels.

• Background in B2B marketing or SaaS environments, understanding specific industry design needs.

• Familiarity with motion design principles or light animation techniques.

• Understanding of performance-driven creative principles, including optimizing assets for engagement and conversion.

📝 Enhancement Note: The "Must-haves" section implies a senior-level designer with practical experience in digital marketing assets and web UX. The explicit mention of AI tools suggests a requirement for forward-thinking designers comfortable with emerging technologies in the creative workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, demonstrating a strong track record in digital design execution for web, social media, and marketing campaigns.

• Showcase examples of how design thinking and execution directly supported marketing objectives, such as lead generation, brand awareness, or user engagement.

• Include case studies or project highlights that illustrate your process from brief interpretation to final asset delivery, emphasizing problem-solving and creative strategy.

• Present a variety of asset types, including social media graphics, web banners, landing page elements, email graphics, and potentially event collateral.

Process Documentation:

• Demonstrate an understanding of design workflows, from concept generation and stakeholder alignment to asset production and final delivery.

• Showcase your ability to manage project timelines, iterate based on feedback, and maintain organized project files.

• Illustrate your approach to collaborating with marketing teams, understanding campaign briefs, and translating strategic goals into visual outcomes.

• Provide examples of how you have leveraged design tools (including AI) to streamline processes and improve efficiency in your work.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It needs to showcase not just aesthetic skill but also an understanding of marketing objectives and the ability to produce effective assets within a fast-paced SaaS environment. Demonstrating process is key to showing how they would integrate into the team.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 CAD per year.

Benefits:

• Generous time off policies

• Competitive compensation

• Volunteer opportunities

• Reward and recognition programs

• Employee committees & resource groups

• Healthcare and retirement benefits

Working Hours: 40 hours per week. The hybrid-flexible approach means that while the standard work week is 40 hours, there's flexibility in how and where those hours are worked, with occasional in-office days (weekly to monthly) for team collaboration and connection.

📝 Enhancement Note: The provided salary range is suitable for a Graphic Designer with 4-6 years of experience in a major Canadian tech hub like Toronto/Waterloo. The benefits package is standard for a full-time role in the tech industry. The hybrid work model offers flexibility, which is a key differentiator for attracting talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Investigative Software, Technology, SaaS. Magnet Forensics operates in a critical sector focused on digital forensics, cybersecurity, and law enforcement technology, providing essential tools for investigations. This context implies a company that values precision, reliability, and innovation.

Company Size: Magnet Forensics is a growing global company, indicating a dynamic environment with opportunities for impact and career advancement. The exact size isn't specified, but the description suggests a company that is past the startup phase and is scaling operations significantly.

Founded: While the founding date isn't provided, the company's description as a "global leader" and its continuous innovation suggest a well-established presence in the digital forensics market.

Team Structure:

• The Graphic Designer will join the Marketing Communications team, reporting to the Director, Marketing Communications. This team is responsible for content, design, PR, and thought leadership.

• Collaboration with stakeholders across marketing and web teams is a key aspect of this role, highlighting an integrated approach to campaign execution.

Methodology:

• The design team likely follows agile methodologies, adapting to fast-paced marketing campaign needs and evolving brand strategies.

• Emphasis on data-driven creative optimization suggests a feedback loop where design performance is measured and used to inform future iterations.

• The integration of AI tools points to a forward-thinking approach to design workflows and efficiency.

Company Website: https://www.magnetforensics.com

📝 Enhancement Note: The company's focus on digital investigations suggests a culture that values integrity, accuracy, and a strong mission. The "CODE" values (Care, Own, Dedicate, Evolve) provide a clear framework for the desired employee behavior and cultural alignment.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, requiring 4-6 years of experience. It's a role focused on execution and contribution within the marketing function, supporting GTM strategies through visual design.

Reporting Structure: The Graphic Designer reports to the Director, Marketing Communications, indicating a clear reporting line within the marketing department. Collaboration will extend to various marketing functions and potentially product teams.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns, brand perception, and user engagement. High-quality, on-brand visuals are crucial for demand generation, lead qualification, and overall brand presence in the competitive SaaS market. The role supports the GTM strategy by creating compelling visual narratives for products and campaigns.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in digital design, web UX/UI, video editing, and potentially motion graphics. Learning and applying AI design tools will be a significant growth area.

• Brand Evolution: Contribute to shaping and evolving the Magnet Forensics brand identity, gaining experience in brand strategy implementation.

• Cross-Functional Exposure: Work closely with various marketing disciplines (content, digital, product marketing) and web teams, broadening understanding of integrated marketing efforts.

• Leadership Potential: While not a direct management path, senior designers can evolve into Lead Designer roles, mentoring junior staff or specializing in specific areas like brand guardianship or campaign creative direction.

📝 Enhancement Note: The role offers growth through skill development in emerging design technologies (AI, motion) and deeper involvement in brand strategy. The emphasis on "indicators of success" over direct experience suggests a focus on potential and learning, which is attractive for candidates looking for development opportunities.

🌐 Work Environment

Office Type: Hybrid-flexible model. This means employees will split their time between remote work and in-office presence. The frequency of in-office days (typically weekly to monthly) depends on department and team needs, fostering in-person collaboration, idea generation, and team building.

Office Location(s): Waterloo / Toronto, Ontario, Canada. This indicates a presence in major Canadian tech hubs, offering access to talent and industry networks.

Workspace Context:

• The hybrid model allows for flexibility in choosing a work environment that best suits productivity, while in-office days facilitate team connection and collaboration.

• Access to modern design tools and technology is implied, including Adobe Creative Cloud, Figma, and AI-powered design software.

• Opportunities for interaction with the Marketing Communications team and other marketing professionals are central to the in-office experience.

Work Schedule: Standard 40-hour work week, with flexibility to manage personal schedules within the hybrid framework. The emphasis is on productivity and work-life balance, with in-person days scheduled to maximize collaborative benefits.

📝 Enhancement Note: The hybrid-flexible approach is a significant aspect of the work environment, balancing individual autonomy with team cohesion. The location in Waterloo/Toronto is a prime tech corridor, suggesting a vibrant professional ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design aesthetic.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing design choices, process, and impact on business objectives. Be prepared to articulate the strategy behind your work.

• Skills Assessment/Challenge: Potentially a design challenge or practical exercise to evaluate design skills, problem-solving abilities, and speed in a relevant context (e.g., creating a social media graphic based on a brief).

• Team/Stakeholder Interviews: Meetings with the hiring manager (Director, Marketing Communications) and potentially other marketing team members or cross-functional stakeholders to assess cultural fit, collaboration style, and communication skills.

• Final Interview: May involve senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best represent your skills for a SaaS/B2B marketing environment, emphasizing digital assets and campaign work.

• Tell a Story: For each project, explain the objective, your role, the challenges faced, your design process, the tools used, and the measurable outcomes or impact.

• Highlight Process: Showcase how you translate briefs into concepts, iterate on designs, and collaborate with stakeholders. Include examples of using AI tools if applicable.

• Demonstrate Versatility: Include a range of asset types (web, social, email, ads) and show adaptability to different brand styles or campaign needs.

• Quantify Impact: If possible, share metrics on how your designs performed (e.g., increased click-through rates, engagement, conversions).

Challenge Preparation:

• Understand the company's brand and target audience.

• Be prepared to quickly interpret a design brief and propose visual solutions.

• Focus on clarity, brand alignment, and efficiency in your design approach.

• Practice articulating your design decisions concisely and effectively.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates a focus on practical skills and the ability to execute within the company's context. Understanding the "CODE" values will be crucial for cultural fit assessment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, InDesign, and Adobe Express for comprehensive graphic design tasks.

• Figma: A key tool for collaborative design, UI/UX design, and prototyping, especially for web and digital interfaces.

• AI-Powered Design Tools: Proficiency or willingness to learn and use AI tools (e.g., Adobe Firefly, Midjourney, Dall-E, or similar) to enhance workflows, generate concepts, or create assets efficiently.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (like Salesforce) or marketing automation platforms (like HubSpot, Marketo) is not explicitly required but understanding how design assets are deployed within these systems can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud and Figma is non-negotiable. The explicit mention of AI tools signifies a modern design stack, requiring candidates to be adaptable and forward-thinking.

👥 Team Culture & Values

Operations Values:

• Care: Empathy for colleagues and a commitment to the company's mission of making a difference in digital investigations. This translates to supportive teamwork and client-focused design.

• Own: Accountability for design outcomes, taking initiative, and acting with integrity, empathy, and respect in all interactions. This means delivering high-quality work and being responsible for its impact.

• Dedicate: A strong work ethic and passion for meeting customer needs, contributing to the company's mission to help those who protect others. This implies a commitment to delivering effective and impactful designs.

• Evolve: Continuous innovation in design practices, embracing new tools (like AI), and exploring new ways to create impact. This means staying current with design trends and workflows.

Collaboration Style:

• Highly collaborative, working closely with marketing communications, product marketing, and web teams to ensure cohesive campaign execution.

• Open to feedback and iterative design processes, with a focus on achieving shared goals.

• Proactive communication to manage projects, align on creative direction, and resolve design challenges.

📝 Enhancement Note: The "Magnet CODE" values are central to the company culture. Candidates should prepare to demonstrate how they embody these values through their past experiences and work approach, particularly in terms of collaboration, accountability, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced SaaS environment requires producing high-quality assets quickly, demanding efficient workflows and strong prioritization skills.

• Brand Evolution: Contributing to the evolution of a growing brand while maintaining consistency requires strategic thinking and creative problem-solving.

• Adapting to New Technologies: Integrating AI tools and other emerging design technologies into existing workflows can be a challenge requiring continuous learning and adaptation.

• Cross-Functional Communication: Effectively translating the needs of diverse stakeholders (marketing, product, web) into visual designs requires strong communication and interpretation skills.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master new design software, techniques (e.g., advanced motion graphics, illustration), and AI-driven design workflows.

• Marketing Strategy Insight: Deeper understanding of B2B/SaaS marketing strategies, demand generation, and product marketing through close collaboration with these teams.

• Brand Stewardship: Potential to become a key contributor to brand guidelines and visual identity development.

• Industry Exposure: Learning about the digital investigative software industry can provide unique context for creative development.

📝 Enhancement Note: The role presents opportunities to grow in a dynamic SaaS marketing environment, leveraging new technologies and contributing to brand strategy. Candidates should highlight their proactive approach to learning and problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex strategic message into a simple, compelling visual. What was your process?"

• "How do you approach balancing brand consistency with the need for creative innovation, especially in a fast-growing company?"

• "Walk us through a project where you had to manage multiple design requests with competing deadlines. How did you prioritize and ensure quality?"

Company & Culture Questions:

• "Based on what you know about Magnet Forensics and our mission, how would you approach designing assets for our target audience?"

• "Can you provide an example of how you've demonstrated 'Care,' 'Own,' 'Dedicate,' or 'Evolve' in a previous role?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or campaign. For each piece, clearly state the objective, your role, the challenge, your solution, and the outcome.

• Highlight Process: Be ready to discuss your design process, including concept development, iteration, and stakeholder feedback. Show rough sketches or early concepts if they illustrate your thinking.

• Showcase Versatility: Demonstrate your ability to create a range of assets for different channels and purposes.

• Quantify Impact: Where possible, present metrics that show the effectiveness of your designs (e.g., engagement rates, clicks, conversions).

• Brand Alignment: Explain how your designs align with brand guidelines and how you contribute to brand consistency.

• AI Integration: If you've used AI tools, be prepared to discuss how they were integrated into your workflow and the impact they had.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, collaboration, and alignment with Magnet Forensics' values and mission. A well-prepared portfolio presentation is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Tailor Your Resume: Highlight your 4-6 years of graphic design experience, specific tool proficiencies (Adobe Creative Cloud, Figma, AI tools), and any experience relevant to B2B/SaaS marketing or digital investigations. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant digital design work for marketing campaigns, and includes case studies that detail your process and impact. Make it easily accessible online.

• Practice Your Presentation: Rehearse how you will present your portfolio, focusing on articulating your design process, strategic thinking, and the outcomes of your work. Prepare examples demonstrating the "Magnet CODE" values.

• Research Magnet Forensics: Familiarize yourself with the company's mission, products, and brand to understand their context and tailor your responses during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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